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<ul><li><keyword id="66976" type="General" weightage="100" keywordseo="yardley" source="Orion">Yardley</keyword> has roped in Bollywood actor <keyword id="210696" type="General" weightage="80" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> as its brand ambassador.</li><li>Its latest campaign is conceptualised by <keyword id="615165" type="General" weightage="20" keywordseo="contract-advertising" source="Orion">Contract Advertising</keyword>. </li></ul>Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the <keyword id="12286854" type="General" weightage="20" keywordseo="Wunderman-Thompson-Group" source="Orion">Wunderman Thompson Group</keyword> and member of the WPP network. Featuring in the television commercial (TVC) about the concept of nature like freshness, Kriti is seen as a confident and independent young woman, stepping up to take on the world. The TVC has launched across multiple channels across regions, including digital. An extensive print campaign has been planned along with prominent presence across general trade, modern trade and ecommerce sites generating 360-degree visibility for the new campaign.<br /> <br />Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.<br /><br />  <div type="Youtube" id="BMQWTKkxZB4" title="Yardley's nature like freshness" thumbUrl="https://i.ytimg.com/vi/BMQWTKkxZB4/mqdefault.jpg"></div><br />Recognized today as a self-assured young star, Kriti Sanon is a woman with a powerful voice, striving to create a difference. Speaking on her association with the brand, Kriti Sanon, says, “Nature has its own way to light you up. Imagine if this feeling lingers all day long! That’s how soothing and refreshing Yardley is. I am really excited to jump into the floral world of Yardley London.”<br /><br />Manish Vyas, Business Head of <keyword id="12286853" type="General" weightage="20" keywordseo="yardley-india" source="Orion">Yardley India</keyword>, reveals the strategic approach behind this new campaign, “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”<br /><br />Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood &amp; confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”<br /><br />Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, "Yardley is a legacy brand and its legacy is fragrance and flowers, and the positioning of Yardley in India is about creating step-up moments for its target audience. The story beautifully brings together how the fragrance of Yardley transforms and creates the world of flowers and creates a step-up moment for our protagonist."<br /><br />Campaign credits:<br /><br />Client:<br />Manish Vyas: Business Head, Yardley India<br /><br />Agency:<br />Raji Ramaswamy: CEO<br />Rohit Srivastava: CSO<br />Sagar Mahabaleshwarkar: CCO<br />Ayan Chakraborty: EVP &amp; GM, Mumbai<br />Rahul Ghosh: ECD &amp; SVP, Mumbai<br />Monami Karmakar: VP, Planning<br />Sagar Chhabria: Senior Creative Director<br />Sabina Singh: SVP, Account Management<br />Sharanmoyee Sen: Account Director<br />Daxsh Kaicker: Senior Account Executive<br /><br />Director:<br />Sohini Dasgupta,<br />Big Momma Productions<br />

Yardley launches a new campaign with brand ambassador Kriti Sanon

<ul><li><keyword id="644257" type="General" weightage="20" keywordseo="manish-vyas" source="Orion">Manish Vyas</keyword>, Business Head of <keyword id="12286853" type="General" weightage="20" keywordseo="Yardley-india" source="Orion">Yardley India</keyword> speaks to us about the launch of the brand's new campaign and idea behind onboarding <keyword id="210696" type="General" weightage="20" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> as its brand ambassador.</li><li>He also gives us an overview of the brand’s journey and future plans.</li></ul>Yardley is one of the world’s oldest living brands in the personal care category. It was founded in 1770 in the UK and India is one of the most important countries for the brand. On a larger level, India is not just a growing market for deodorant brands from a consumption point-of-view but also a leading exporter of raw materials for fine fragrances. According to the Ministry<a href="https://msme.gov.in/fragrance-flavour-industry-india"> of MSME,</a> the global fragrance and flavour industry is worth $24.10 billion and India contributes approximately $500 million to the total pie. <br /><br />The use of deodorants and fragrances in India have been seeing a steady rise in the last few years. The growth rate in India has been ~11% in the last few years but is projected to grow exponentially in the upcoming years due to rising personal care, brand awareness, increasing disposable income, growing demand among Tier II and III demographics and affordable prices of fragrances.<br /><br />To cast a wider net in the country, Yardley recently announced the launch of their new campaign ‘Nature Like Freshness,’ with Kriti Sanon as the new face of the brand. We speak to Manish Vyas, Business Head of Yardley India about the launch of the brand's new campaign, thought behind onboarding Kriti Sanon as its brand ambassador and larger goals ahead. <br /><br /><strong>Q. Can you tell us how Yardley's journey has been in India?</strong><br /><br />Yardley is a very revered English brand with a legacy of 250 years and known for its craftsmanship in fine fragrances across the globe. Yardley in India, through its wide array of offerings across personal care and fragrances comprising deodorants, daily wear perfumes, compact perfumes, eau de toilette and eau de parfum, has been admired and is amongst the top 3 players in the female fragrance category. In the last three years, in spite of difficult market conditions, the brand has witnessed strong and steady growth.<br /><br /><strong>Q. You recently roped in Kriti Sanon as your brand ambassador. What inspired you to onboard her?</strong><br /><br />The brand stands for modern, confident and independent women who always want to ‘step up’ in life. Kriti is a talented actress who has made a place for herself in Bollywood and has done a mix of glamorous and meaningful movies. We felt that she therefore fits the bill and her appeal will help take the brand message to millions of her followers.<br /><br /><strong>Q. What is your objective behind the relaunch and getting Kriti as your brand's face? How do you want to position yourself in the market now with a new brand ambassador and new outlook?</strong><br /><br />Yardley fragrances have always been inspired by nature and its fragrance is derived from exotic flowers from the gardens of England. In the relaunch, we want to highlight the unique benefit of nature’s freshness. Nature like Freshness is about offering consumers unique exotic floral fragrances that will uplift their mood and transport them into the lap of nature. We have reworked all our deodorant sprays, and they are now made of 90% naturally derived ingredients that ensure it delivers on its proposition. The association with Kriti will help us take this new brand appeal to many new young consumers.<br /><br /><strong>Q. How would you say Yardley's marketing strategy has evolved over the years?</strong><br /><br />Yardley already has a strong latent brand equity in India. The brand has been used through its traditional offerings across generations. The attempt in the last few years is to extend the appeal to young consumers and appeal to them through contemporary product offerings. Amongst various steps in the direction we have launched many new formats like compact perfumes, daily wear perfumes, shower gels etc. Our “step up with Yardley” campaign in the last few years has helped us in this agenda. In the new campaign, we are focusing on the natural offering of the brand basis the fact that in most of its categories, the products are over 90% naturally derived. We have used celebrities like Katrina Kaif in the past – and we are glad to have Kriti Sanon as the latest face of the brand.<br /><br /><strong>Q. What would be your larger marketing strategy as you move forward?</strong><br /><br />Moving forward, marketing efforts would be towards recruiting young users for Yardley across categories by having product offering and communication that is relevant and unique<br /><br /><strong>Q. What would be some of your focus areas for H2 2021?<br /></strong><br />With a large part of urban India vaccinated and with out-of-home mobility overall coming back to pre-covid levels in most parts of the country, we expect the demand to bounce back for the discretionary categories. We plan to focus on riding with these tailwinds and grow our shares with our new fragrance portfolio. We believe that the campaign with Kriti will help us do that and will also help overall brand run rates.<br /><br /><strong>Q. What are your expectations from the festive season this time? How are you planning on leveraging the uptick in consumer sentiment this year?</strong><br /><br />With the tough part of pandemic behind us, we expect consumers to indulge in revenge shopping. We are already seeing the uptick in the pent-up demand being converted into business. We expect the same to continue for the next two quarters. The category will overall see an increase in spends by all players and this will further help the category grow much faster. We believe that with the appeal of our new portfolio will help us get new users for the brand <br /><br /><strong>Q. Considering the relaunch, how have you increased your marketing spends?</strong><br /><br />Even during the pandemic we have been investing in marketing with specific needs in regional markets. Now we plan to increase our spends and bring back investments across the country.<br /><br /><strong>Q. </strong><strong>What is your larger vision for the brand?</strong><br /><br />We intend to be the leader in women’s fragrance category with offerings across price points and formats. We are planning to enter some sub-segments which are significant and growing.<br />

With Kriti Sanon as its new brand ambassador, Yardley India aims to grow its market share in women’s fragrance category and be its leader

Best perfume for women in India

Like any other skin care product, adding an <keyword id="1676361" type="General" weightage="20" keywordseo="aftershave-lotion" source="Orion">aftershave lotion</keyword> to your shaving routine is essential for your skin. Shaving may cause cuts, bumps and sometimes swelling. In order to keep your skin healthy and smooth, applying <keyword id="1023146" type="General" weightage="20" keywordseo="aftershave" source="Orion">aftershave</keyword> lotion is important. It keeps your skin hydrated and moisturized. While buying, one must look for a lotion that suits your skin type. Aftershave lotion not only benefits your skin but also makes you smell good. To help you out, we have listed some of the best aftershave lotions under ₹500 from Amazon.<br /><br /><bulletContentEmbed name="B00G4UEDVW" columns="1"><bulletContentHeading name="B00G4UEDVW_head"><div type="image" title="Recommended Choice" msid="89876602" hostid="261"></div></columnHeadThumb>B00G4UEDVW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00G4UEDVW_body"><bulletContentRow name="B00G4UEDVW_7999468443243755"><bulletContentRowHeading><bulletContentRowHead col="1">Old Spice After Shave Lotion, 150 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With more than 3000 ratings on Amazon, this aftershave lotion from Old Spice refreshes the skin and gives a cool feel to it. Suitable to heal and repair small cuts, this lotion is a perfect option to consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00G4UEDVW_8108275490400412"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It leaves your skin fresh and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07D9K2NZQ" columns="1"><bulletContentHeading name="B07D9K2NZQ_head"><div type="image" title="Prevent Dryness" msid="89876616" hostid="261"></div></columnHeadThumb>B07D9K2NZQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D9K2NZQ_body"><bulletContentRow name="B07D9K2NZQ_0788001188008142"><bulletContentRowHeading><bulletContentRowHead col="1">NIVEA MEN Shaving, Deep Impact Comfort After Shave Lotion, 100ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This aftershave lotion from Nivea is a suitable option to consider as it protects your skin against bacteria. With a comfortable feel on the skin, it prevents dryness and makes the skin soft. Also, scented with wood masculine fragrance, it makes you smell good.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07D9K2NZQ_9771628473070700"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It keeps the skin protected from dryness and irritation after shaving.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00MFKPS0U" columns="1"><bulletContentHeading name="B00MFKPS0U_head"><div type="image" title="Long-Lasting Freshness" msid="89876642" hostid="261"></div></columnHeadThumb>B00MFKPS0U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00MFKPS0U_body"><bulletContentRow name="B00MFKPS0U_8929287999150057"><bulletContentRowHeading><bulletContentRowHead col="1">Axe Signature Denim After Shave Lotion, 50 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for an aftershave that intensifies your shave then this aftershave lotion from Axe Signature is a suitable option to choose. With a 24-hour long-lasting effect, it provides freshness to the skin and makes it smooth. Also, with bursts of fresh citrus flavor, it gives a cologne scent.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00MFKPS0U_7417275423864847"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The aftershave makes the skin soft and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01IR5RWZA" columns="1"><bulletContentHeading name="B01IR5RWZA_head"><div type="image" title="Close Pores" msid="89876657" hostid="261"></div></columnHeadThumb>B01IR5RWZA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01IR5RWZA_body"><bulletContentRow name="B01IR5RWZA_9435881956257089"><bulletContentRowHeading><bulletContentRowHead col="1">Brut After Shave Lotion Original</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With a fragrance of citrus and lavender, this aftershave lotion from Brut gives a soothing feel to the skin and refreshes it. Suitable for the adult age group, it helps to tighten the skin. The bottle's shape and size makes it convenient to hold and form a grip.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01IR5RWZA_8041046965250265"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Its distinctive scent keeps you fresh.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B008KH3NJK" columns="1"><bulletContentHeading name="B008KH3NJK_head"><div type="image" title="Protects Skin" msid="89876673" hostid="261"></div></columnHeadThumb>B008KH3NJK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008KH3NJK_body"><bulletContentRow name="B008KH3NJK_6651816030149868"><bulletContentRowHeading><bulletContentRowHead col="1">Yardley Elegance After Shave Lotion with Aloe Vera, 50ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This aftershave from Yardley is another option to keep your skin fresh and smooth. Enriched with the goodness of aloe juice, it protects your skin. Suitable for external use only, it has a long-lasting effect on the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008KH3NJK_3785830179727993"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a reasonable price, it is a suitable option to consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best after shave lotion under ₹500 in India

Unlike perfumes and deodorants, talcum powders are a suitable option to be used by all age groups, from infants to old people. They provide softness to the skin and make you feel fresh and in a good mood with their fragrances. It prevents odor, absorbs sweat and also prevents rashes. With a variety of talcum powders available with different refreshing fragrances, choosing the one that suits your taste is essential. Here's a list of the best talcum powders that one must need to stay fresh from Amazon.<br /><br /><bulletContentEmbed name="B00DRE06NM" columns="1"><bulletContentHeading name="B00DRE06NM_head">  <div type="image" title="Smooth Texture" height="900" width="1200" msid="90385174" hostid="261"></div></columnHeadThumb>B00DRE06NM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00DRE06NM_body"><bulletContentRow name="B00DRE06NM_1740026654074346"><bulletContentRowHeading><bulletContentRowHead col="1">Yardley London English Lavender Perfumed Talc for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Infused with a refreshing fragrance of flowers, this <keyword id="1089516" type="General" weightage="20" keywordseo="talcum-powder" source="Orion">talcum powder</keyword> from Yardley is a perfect option to use. Suitable for daily use, it has a smooth texture that leaves a soft feel to the skin. Available in different fragrances, the talcum keeps you fresh with its lavender fragrance. Also, it has a long-lasting fragrance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00DRE06NM_5481382875918910"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is easy to use and makes your skin feel soft.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00CQ40O90" columns="1"><bulletContentHeading name="B00CQ40O90_head">  <div type="image" title="Non-Oily Look" height="900" width="1200" msid="90385199" hostid="261"></div></columnHeadThumb>B00CQ40O90</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00CQ40O90_body"><bulletContentRow name="B00CQ40O90_6915580098052603"><bulletContentRowHeading><bulletContentRowHead col="1">POND'S Magic Acacia Honey Fragrance Talcum Powder for Men and Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Pond's is a suitable option to be used for all skin types. Formulated with the goodness of Honey Acacia, it gives a long-lasting freshness to the skin. It makes the skin soft, smooth and leaves a non-oily look. Also, it even outs the skin tone and removes excess oil.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00CQ40O90_9022034096238135"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides freshness and soothes the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B003GSPFFI" columns="1"><bulletContentHeading name="B003GSPFFI_head">  <div type="image" title="Ayurvedic Ingredients" height="900" width="1200" msid="90385226" hostid="261"></div></columnHeadThumb>B003GSPFFI</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B003GSPFFI_body"><bulletContentRow name="B003GSPFFI_5783265284547397"><bulletContentRowHeading><bulletContentRowHead col="1">Biotique Bio Basil and Sandalwood Refreshing Body Powder&lt;br&gt;</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a talcum powder with a refreshing fragrance, this one from Biotique should be a suitable option to choose. Blended with the goodness of ayurvedic properties-basil, margosa, Indian corn and red sandalwood extracts, it provides freshness for a long duration. Also, suitable to absorb sweat, it prevents odor and makes you smell good.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B003GSPFFI_8483489200125396"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It gives a soft and silky touch to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00N5K47H4" columns="1"><bulletContentHeading name="B00N5K47H4_head">  <div type="image" title="Anti Bacterial" height="900" width="1200" msid="90385283" hostid="261"></div></columnHeadThumb>B00N5K47H4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00N5K47H4_body"><bulletContentRow name="B00N5K47H4_0189134293294551"><bulletContentRowHeading><bulletContentRowHead col="1">Godrej Cinthol Lime Talcum Powder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Cinthol is a perfect option to use when it comes to controlling odor. It keeps your skin protected and fights against bacteria with its antibacterial properties. The citrus fragrance of the talcum gives you a refreshing feeling all day. Suitable for all skin types, it maintains hygiene.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00N5K47H4_2756343639300391"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It keeps the skin protected and keeps you fresh all day.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B006LXD7GO" columns="1"><bulletContentHeading name="B006LXD7GO_head">  <div type="image" title="Citrus Fragrance" height="900" width="1200" msid="90385249" hostid="261"></div></columnHeadThumb>B006LXD7GO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B006LXD7GO_body"><bulletContentRow name="B006LXD7GO_8456112173171441"><bulletContentRowHeading><bulletContentRowHead col="1">Axe Signature Pulse Cologne Talc for Men</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Axe controls odor and provides long-lasting freshness. Safe to be used on the skin, it is a good option for everyday use. The citrus fragrance not only makes you feel fresh but also keeps you protected from sweat. Also, it absorbs moisture and excess oil to keep the skin dry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B006LXD7GO_5445636485540889"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The scent of talcum should enhance your personality and uplift your mood.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00JJGW4M8" columns="1"><bulletContentHeading name="B00JJGW4M8_head">  <div type="image" title="Refreshing Fragrance" msid="90908303" hostid="261"></div></columnHeadThumb>B00JJGW4M8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00JJGW4M8_body"><bulletContentRow name="B00JJGW4M8_6109021619387458"><bulletContentRowHeading><bulletContentRowHead col="1">NIVEA Talcum Powder for Men &amp; Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable to be used by men and women, this talcum powder from Nivea comes with a pleasant and refreshing fragrance to make you feel fresh for long durations. Dermatologically tested, talcum is safe and gentle on the skin. Also, it prevents odor.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00JJGW4M8_5004122450406136"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides gentle care and keeps the skin protected.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Talcum powders to absorb moisture and prevent rashes

Feeling uncomfortable with sweaty underarms and unavoidable bad odour? Well, we have brought a perfect solution to get over it. Roll-on deodorants! Yes, as roll-ons are convenient to use and carry everywhere, they make you smell good and feel fresh. Easy to apply, it also provides protection to your skin from bacterial growth. Suitable to be used on underarms, they have a gentle and delicate formula. While buying, one must choose a roll-on deodorant that provides you with long-lasting freshness. To help you out, we have curated a list of the best options available on Amazon.<br /><br /><bulletContentEmbed name="B00FRDAGB8" columns="1"><bulletContentHeading name="B00FRDAGB8_head"><div type="image" title="Odour Protection" msid="90997513" hostid="261"></div></columnHeadThumb>B00FRDAGB8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00FRDAGB8_body"><bulletContentRow name="B00FRDAGB8_7628641188762400"><bulletContentRowHeading><bulletContentRowHead col="1">NIVEA Deodorant <keyword id="2743269" type="General" weightage="20" keywordseo="roll-on" source="Orion">Roll On</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Infused with the goodness of mulethi extracts, this Nivea roll-on deodorant provides gentle care to your underarms. It makes the skin smooth and gives an even tone look. With 48 hours of odour protection, it makes you smell fresh.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00FRDAGB8_0838947502296184"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The mulethi extract helps to provide even tone skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B018HSHIHY" columns="1"><bulletContentHeading name="B018HSHIHY_head"><div type="image" title="Calms Skin" height="900" width="1200" msid="90408587" hostid="261"></div></columnHeadThumb>B018HSHIHY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B018HSHIHY_body"><bulletContentRow name="B018HSHIHY_0243053783977479"><bulletContentRowHeading><bulletContentRowHead col="1">Rexona Women Roll On</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested, this Rexona roll-on is safe on the skin. Formulated with the goodness of aloe vera, it gives a calming and soothing effect to the underarms. Suitable to provide up to 72 hours of protection from odour, it can be considered a great option to use. It prevents the growth of bacteria and makes you feel and smell good all day.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B018HSHIHY_0003727405433605"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It protects the skin and keeps it dry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09116ND1B" columns="1"><bulletContentHeading name="B09116ND1B_head"><div type="image" title="Skin Friendly" height="900" width="1200" msid="90408602" hostid="261"></div></columnHeadThumb>B09116ND1B</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09116ND1B_body"><bulletContentRow name="B09116ND1B_8818195903420387"><bulletContentRowHeading><bulletContentRowHead col="1">Dove Deodorant Roll On</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a roll-on that prevents sweat and reduces dark march from underarms, this one from Dove can be a perfect choice to consider. Blended with the goodness of moisturizing cream and other ingredients, it leaves the skin soft and smooth. Its long-lasting odour protection makes you smell good and prevents irritation due to sweat. Also, it restores the skin tone.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B09116ND1B_1374758279783903"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The 48 hours of protection formula keeps away bad odour and sweat.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0187J0IZM" columns="1"><bulletContentHeading name="B0187J0IZM_head"><div type="image" title="Floral Fragrance" height="900" width="1200" msid="90408607" hostid="261"></div></columnHeadThumb>B0187J0IZM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0187J0IZM_body"><bulletContentRow name="B0187J0IZM_5178905034496558"><bulletContentRowHeading><bulletContentRowHead col="1">Yardley Roll On</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in different fragrances, this roll-on deodorant from Yardley comes in a Lavender fragrance for a refreshing aroma. To improve the tone of the skin for fairer underarms, it contains natural liquorice extracts and amino peptides. It provides long-lasting freshness and makes the skin soft. Also, the antiperspirant neutralizes odour and provides you 48 hours of sweat protection.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0187J0IZM_6430901816990099"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It makes the skin soft and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09LYCP4R3" columns="1"><bulletContentHeading name="B09LYCP4R3_head"><div type="image" title="Cleanses Pore" height="900" width="1200" msid="90408618" hostid="261"></div></columnHeadThumb>B09LYCP4R3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09LYCP4R3_body"><bulletContentRow name="B09LYCP4R3_1926362208058345"><bulletContentRowHeading><bulletContentRowHead col="1">TNW-The Natural Wash Underarm Roll-On</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Enriched with the goodness of aloe vera and cucumber, this roll-on deodorant from TNW has a quick-absorbing formula. It lightens the underarms and controls sweat. Suitable to last for a few hours, it prevents odour and gives a refreshing feel. It contains coconut oil to relax the irritation and give soothing skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B09LYCP4R3_7478299800577874"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable for all skin types, it is safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09PHR3BV1" columns="1"><bulletContentHeading name="B09PHR3BV1_head"><div type="image" title="Moisturizes Skin" height="900" width="1200" msid="90408630" hostid="261"></div></columnHeadThumb>B09PHR3BV1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09PHR3BV1_body"><bulletContentRow name="B09PHR3BV1_2649005609860090"><bulletContentRowHeading><bulletContentRowHead col="1">Secret Temptation Roll-On</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This roll-on from Secret Temptation is another option for you to consider. It comes with skin-brightening benefits and gives you an even tone skin. It prevents bad sweat odour and provides 48 hours of sweat protection with a long-lasting freshness. It keeps the skin moisturized and nourished.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B09PHR3BV1_6262425127857339"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It makes the skin soft and smells fresh for a long duration.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Check out these roll-on to stay fresh and prevent odour

<ul><li>Solar flares contain <keyword id="1300605" type="PERSON" weightage="20" keywordseo="solar-particles">solar particles</keyword>, which pose a threat to <keyword id="73998" type="PERSON" weightage="20" keywordseo="astronauts">astronauts</keyword>, satellites, power grids and aeroplanes.</li><li>Moreover, they’re very hard to predict ahead of time.</li><li>Scientists believe they know where these particles originate, which may help astronomers better forecast solar flares that pose a threat to Earth and its technology.</li></ul>Every now and then, the Sun spits out a <keyword id="429902" type="PERSON" weightage="20" keywordseo="solar-flare">solar flare</keyword> that leaves the Earth’s critical infrastructure on edge. One example is the ‘Carrington Event’ of 1859 in which a large solar storm caused telegraphic systems across Europe and America to fail. Another is the 1989 massive power blackout in Quebec.<br /><br />Knowing when a solar flare is going to occur could help Earth better prepare against solar storms and reduce the risk to human lives. In what may be a milestone in this research, a new study by astronomers at University College London (UCL) and George Mason University could at least tell others where to look.<br /><br /><div type="image" title="coronal mass ejections_edited" msid="81331400" hostid="261" caption="&amp;lt;p&amp;gt;A medium-sized (M2) solar flare and a coronal mass ejection (CME) erupted from the same, large active region of the sun on 14 July 2017. The flare lasted almost two hours, quite a long duration, according to NASA.&amp;lt;/p&amp;gt;"></div><br /><br /><strong>So what are we talking about?<br /></strong>Even though the Sun is 149.6 million kilometers away, potentially hazardous solar particles within these flares have been known to knock out satellites and cause city-wide blackouts. They also pose a radiation risk to astronauts and threaten the <keyword id="48724" type="PERSON" weightage="20" keywordseo="Navigation">navigation</keyword> capabilities of aeroplanes and ships.<br /><br />Tracking down or predicting when these solar flares will occur has proven to be an elusive endeavour so far. According to the new study, the source is not slow solar wind but plasma located low in the Sun’s outermost layer, the corona. However, the solar particles are closer to the middle region of the Sun’s atmosphere — the chromosphere — than the outer edges of the Sun.<br /><br /><div type="image" title="layers of the sun_edited" msid="81331330" hostid="261" caption="&amp;lt;p&amp;gt;Layers of the Sun (innermost to outermost going left to right)&amp;lt;/p&amp;gt;"></div><br />“Our evidence supports theories that these highly charged particles originate from plasma that has been held down low in the Sun's atmosphere by strong magnetic fields,” said co-author of the study published in <a href="https://advances.sciencemag.org/content/7/10/eabf0068">Science Advances</a>, Stephanie Yardley in a <a href="https://phys.org/news/2021-03-source-hazardous-high-energy-particles-sun.html">statement</a>. “These energetic particles, once released, are then accelerated by eruptions that travel at a speed of a few thousand kilometers a second.”<br /><br /><strong>The threat of solar flares<br /></strong>A solar cycle is the amount of time it takes for the Sun’s magnetic poles to flip. During the process, the star transitions between an active to a quiet phase.<br /><br />Even though we know the length of one cycle is around 11 years, it’s still impossible to see when solar is going to occur until it's after the fact. The potentially hazardous solar particles within these solar flares can reach Earth within a matter of minutes. And, in all likelihood, the event will last a couple of days. <br /><br />The comparable data at the disposal of scientists is limited since records only go as far back as five cycles. An analysis led by the <a href="https://www.businessinsider.in/science/space/news/great-super-solar-storms-strong-enough-to-cause-blackouts-flare-up-every-25-years/articleshow/73894093.cms">University of Warwick</a> was one of the first to study the past fourteen cycles for the first time and found that ‘severe’ magnetic storms have occurred 42 times — that’s one every 25 years. <br /><br />According to the National Aeronautics and Space Administration (<a href="https://visibleearth.nasa.gov/images/55580/biggest-solar-flare-on-record/55582l" id="docs-internal-guid-e4d955ca-7fff-1010-31e7-02d86cdabdc4">NASA</a>), the biggest solar flare on record is from 2 April 2001. The explosion from the Sun hurled a coronal mass ejection into space at a whopping speed of roughly 7.2 million kilometres per hour. Luckily, the flare was not directed at Earth. <br /><br />  <div type="image" title="superflarecombo_lrg_edited" msid="81331509" hostid="261" caption="&amp;lt;p&amp;gt;On Monday, 2 April 2001, the sun unleashed the biggest solar flare ever recorded, as observed by the Solar and Heliospheric Observatory (SOHO) satellite.&amp;lt;/p&amp;gt;"></div><br /><strong>The new solar cycle will be their testing ground<br /></strong>The scientists were able to track down these energised particles because they had the same ‘fingerprint’ as plasma from deep within the Sun’s corona. <br /><br />In order to determine whether their observations held true, these astronomers used events from the last solar cycle. However, in September last year, the star at the centre of our universe embarked on a fresh 11-year solar cycle. <br /><br />Now, these scientists will use their observations to try and predict when the next solar flare may occur in the new solar cycle. “We are now starting a new solar cycle, and once it gets going we will use the same techniques to see if our results are generally true, or if these events are somehow unusual,” said lead author David Brooks in a statement.<br /><strong><br />SEE ALSO:<br /><a href="https://www.businessinsider.in/tech/apps/news/this-spam-blocker-may-add-a-layer-of-anonymity-to-your-social-media-presence-while-twitter-and-facebook-are-under-pressure-to-verify-their-users/articleshow/81327239.cms">This spam blocker may add a layer of anonymity to your social media presence while Twitter and Facebook are under pressure to verify their users</a><br /><br /><a href="https://www.businessinsider.in/tech/enterprise/news/mozilla-is-not-happy-with-indias-new-it-rules-claiming-there-arent-enough-checks-and-balances-in-place/articleshow/81308608.cms">Mozilla is not happy with India's new IT rules claiming there aren't enough checks and balances in place</a><br /><br /></strong><a href="https://www.businessinsider.in/business/news/indian-companies-stand-to-lose-7-14-lakh-crore-to-climate-change-but-they-could-end-up-making-2-9-lakh-crore-too/articleshow/81306789.cms"><strong>Indian companies stand to lose ₹7.14 lakh crore to climate change — but they could end up making ₹2.9 lakh crore too</strong></a><br />

Earth's satellites, power grids and planes may have more time to prepare against the threat of solar flares

<p><em><keyword id="187229" type="CITY" weightage="60" keywordseo="the-New-York-Times">The New York Times</keyword> has claimed that Chinese hackers have "persistently" attacked its computers over the past four months following the an investigation into Premier Wen Jiabao's family's fortune.</em></p>
<p>The newspaper claimed that hackers had stolen reporters' passwords and hunted for files on the investigation, published last October, which claimed that <em><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/9639674/Chinese-leader-Wen-Jiabaos-family-deny-2.7bn-fortune.html">Mr Wen's family had accumulated at least $2.7 billion in "hidden riches"</a></em> .</p>
<p><keyword id="1334" type="COUNTRY" weightage="60" keywordseo="China">China</keyword> said the accusations of <keyword id="6357115" type="UNKNOWN" weightage="60" keywordseo="hacking">hacking</keyword> were "groundless". At the time of the report, China claimed it was false, that it had smeared the country's name and had ulterior motives.</p>
<p>The report, which was posted online on Oct 25, embarrassed the Communist Party leadership, coming ahead of a fraught transition to new leaders and exposing deep-seated favouritism at a time when many Chinese are upset about a wealth gap.</p>
<p>"For the last four months, Chinese hackers have persistently attacked The New York Times, infiltrating its computer systems and getting passwords for its reporters and other employees," the newspaper said on Thursday.</p>
<p>"Security experts hired by The Times to detect and block the computer attacks gathered digital evidence that Chinese hackers, using methods that some consultants have associated with the Chinese <keyword id="6359526" type="COMPANY" weightage="60" keywordseo="Military">military</keyword> in the past, breached The Times's network."</p>
<p>The hackers broke into the email accounts of Shanghai bureau chief, David Barboza, who wrote the story on Mr Wen's family, and Jim Yardley, the paper's South Asia bureau chief in India who was previously the Beijing bureau chief, it added.</p>
<p>"Computer security experts found no evidence that sensitive emails or files from the reporting of our articles about the Wen family were accessed, downloaded or copied," said Jill Abramson, the paper's executive editor.</p>
<p>Security experts found evidence that the hackers stole the corporate passwords for every New York Times employee and used those to gain access to the personal computers of 53 employees, most of them outside The New York Times's newsroom, the paper said.</p>
<p>"Experts found no evidence that the intruders used the passwords to seek information that was not related to the reporting on the Wen family."</p>
<p>Computer security experts at Mandiant, the company hired by the newspaper, said the hackers tried to "cloak" the source of their attacks "by first penetrating computers at United States universities and routing the attacks through them".</p>
<p>"This matches the subterfuge used in many other attacks that Mandiant has tracked to China."</p>
<p>The Chinese government has repeatedly said it opposes hacking and that China too suffers frequently from these kinds of attacks.</p>
<p></p>

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Yardley launches a new campaign with brand ambassador Kriti Sanon

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Check out these roll-on to stay fresh and prevent odour

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Earth's satellites, power grids and planes may have more time to prepare against the threat of solar flares

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Chinese Hackers Have Targeted The New York Times Over Wen Jiabao Investigation

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