It's a nostalgic journey, a reunion with an old friend, and a validation of the hours spent immersed in movie marathons or comic books. The familiar quirks, iconic lines, and signature actions of our beloved characters evoke a sense of comfort and excitement. Cinematic universes—a phenomenon that has already taken Hollywood by storm—is the latest trend built on this sense of loyalty among fans. And it is gaining momentum across the world, including India. In a <keyword id="20747860" type="General" weightage="20" keywordseo="Cinematic-Universe" source="keywords">cinematic universe</keyword>, multiple storylines and narratives share the same world and the films connect through recurring characters and common themes. This approach has opened new doors for storytelling in <keyword id="20060213" type="General" weightage="20" keywordseo="Indian-Cinema" source="keywords">Indian cinema</keyword>, allowing for richer narratives and deeper character exploration. Indian cinema has a long history of diverse storytelling, and is now embracing this new trend that resonate with audiences across generations. But are Indian filmmakers fully harnessing the potential of cinematic universes? Let’s find out. <h2>What’s a cinematic universe?</h2>A cinematic universe allows for expansive storytelling, where characters can evolve across multiple films, and plotlines can interweave to create a grand narrative arc. There’s no better example that the <keyword id="19985514" type="General" weightage="20" keywordseo="Marvel-Cinematic-Universe" source="keywords" meta.keywordsubtype="org" meta.entityname="Marvel Cinematic Universe" meta.hostid="261" meta.entityid="Marvel Cinematic Universe">Marvel Cinematic Universe</keyword> (<keyword id="20189664" type="General" weightage="20" keywordseo="MCU" source="keywords">MCU</keyword>), where each major hero got their own or co-starred movies, before all the Avengers reuniting in Avengers: Endgame (2019). The build-up to this 2019 blockbuster was hugely successful, with the earliest storyline of Iron Man dating back to 2008. It was followed by the 23 movies including the Thor trilogy, Guardians of the Galaxy, Captain America films, Black Panther, Spider-man, Doctor Strange etc. The anticipation built over years of interconnected films repeatedly drew audiences back to theatres, creating a loyal fan base and a secure investment for filmmakers. The MCU, despite the recent setbacks, continues to be one of the most successful film series. Avengers has the best average world-wide gross out of all MCU film series, with an average of nearly $1.9 billion per film. Hence, the appeal of cinematic universes lies in their ability to build complex worlds that draw audiences back time and again, creating a sense of anticipation for how stories will unfold and interconnect. It brings a sense of security to the investments of the makers, which is built from scratch for stand-alone films. <h2>Cinematic Universes of India</h2><div type="image" title="Rohit Shetty&amp;#39;s Cop Universe" agency="Business Insider India" msid="112529301" hostid="261" sizebytes="166204"></div>The earliest Indian film that is now a part of a cinematic universe was Rohit Shetty’s Singham (2011). This Ajay Devgn film was a remake of a 2010 Tamil film of the same name, with Suriya reprising the eponymous character. A more coherent (albeit unplanned) cinematic universe starter was the 2012 film, Ek Tha Tiger. Neither of these two films was planned to be developed into a universe per se but were incorporated into their respective universes with Simmba (2019) and Pathaan (2023). <div type="image" title="YRF Spy Universe" agency="Business Insider India" msid="112529258" hostid="261" sizebytes="194140"></div> The latest entrants on the block are <keyword id="14242250" type="General" weightage="20" keywordseo="Lokesh-Cinematic-Universe" source="Orion">Lokesh Cinematic Universe</keyword> (LCU) and Maddock’s Supernatural Universe. The Lokesh Cinematic Universe started with Kaithi (2019) and established itself with Vikram (2022). Lokesh Kanagaraj, the creator of this universe and the director of these highly successful ventures, plans to release a short film 'Pillayar Suzhi' as an introduction to the cinematic universe for the audience. <div type="image" title="Lokesh Cinematic Universe" agency="Business Insider India" msid="112529201" hostid="261" sizebytes="111722" caption="&amp;lt;p&amp;gt;Lokesh Cinematic Universe&amp;lt;span class=&amp;quot;redactor-invisible-space&amp;quot;&amp;gt;&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;"></div> Maddock’s supernatural universe, alongside LCU, provides a clearer picture of their plans ahead. All of the films in this shared universe are inspired by popular folk-legends. While Stree took inspiration from Naale Baa of Karnataka, where people would write the phrase on walls to prevent the entry of a malevolent spirit into their homes. Bhediya was inspired by Arunachal Pradesh's legend of a shape-shifting werewolf (Yapum), who wants to protect the jungle, even if he or she has to kill somebody. Munjya, which surprised the trade pundits and audiences alike, focuses on the Konkani legend of munjya. In mythology and folklore, there are multiple stories about the origin of munjya, but the film uses the one where a small kid dies within 10 days of his upanayana samskara, and turns into a munjya. <div type="image" title="Maddock Supernatural Universe" agency="Business Insider India" msid="112529182" hostid="261" sizebytes="173806" caption="&amp;lt;p&amp;gt;Maddock Supernatural Universe&amp;lt;/p&amp;gt;"></div>The fourth instalment in this series, <keyword id="6847240" type="General" weightage="100" keywordseo="Stree-2" source="Orion">Stree 2</keyword> is set to release this week, starring Rajkummar Rao, <keyword id="89958" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="Orion">Shraddha Kapoor</keyword>, Rajkumar Aparshakti Khurana and Abhishek Banerjee. Varun Dhawan will also make a cameo appearance reprising his role of Bhaskar from Bhediya. <h2>Can Indian Cinema sustain this trend?</h2>Unlike the MCU which is based on existing comic books, the majority of these Indian projects and characters have no reference point and hence, concepts have to be established from scratch. Moreover, it is possible that the audiences may not readily embrace new and unfamiliar characters. Another significant hurdle is the high cost associated with these ventures. A good chunk of their budgets goes into VFX and the subsequent creation of intellectual properties or IPs. When news around Brahmastra’s humongous budget of 410 crores was doing the rounds, Ranbir Kapoor was quick to clarify that it was allocated for the entire trilogy, and not just for Brahmāstra: Part One – Shiva. Cinematic Universes in India face an additional barrier of independent distributors, where the trajectory of a franchise is lopsidedly dependent on the success of the studio’s latest offerings. For instance, there were reports of Tiger Vs Pathaan being shelved, following the lukewarm reception of Tiger 3. <h2>Can Indian cinema witness a commercially successful cinematic universe?</h2>Cinematic universes can flourish in India as they have in Hollywood, only if they are treated as long-term investments to be made over multiple movies and decades. It is regrettable that a nation with such a rich literary and cultural history barely has any good films rooted in its culture. There is immense potential for stories rooted in regional Indian folklore and literature, and it continues to remain underutilised. However, it is important to note that Maddock’s Supernatural Universe is a promising start towards bringing to the audience stories that are grounded in our country’s culture. However, the movies in this universe have been a roller coaster journey for the audience in terms of quality. As Stree 2 prepares for release, there is hope that it will continue to build on this success and pave the way for more culturally grounded cinematic universes in India. While the concept of cinematic universes is still relatively new in Indian cinema, it holds great promise. If nurtured with patience and passion, these universes could become great assets for the industry, offering audiences compelling narratives, and the studios substantial returns.

Beyond Stree 2: Exploring the potential of Indian Cinematic Universes

Streaming giant <keyword id="128682" type="General" weightage="100" keywordseo="netflix" source="Orion">Netflix</keyword> is to celebrate late filmmaker <keyword id="2238" type="General" weightage="80" keywordseo="yash-chopra" source="Orion">Yash Chopra</keyword> and his production banner Yash Raj Films' rich cultural legacy of 50 years in a new docu-series titled 'The <keyword id="867152" type="General" weightage="80" keywordseo="romantics" source="Orion">Romantics</keyword>'. Netflix will globally release 'The Romantics' on February 14, 2023, as a tribute to Yash Chopra, who is regarded as the 'Father of Romance' in India because of his iconic romantic films like 'Silsila', 'Lamhe', 'Kabhi Kabhie', 'Veer-Zaara', 'Dil To Pagal Hai', 'Chandni' and 'Jab Tak Hai Jaan'. The star-studded, four-part docu-series will feature 35 leading voices of the Hindi film industry and dive into the history of <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> through the lens of <keyword id="61421" type="General" weightage="80" keywordseo="yrf" source="Orion">YRF</keyword>'s impact in making Bollywood a household name globally 'The Romantics' has been directed by Smriti Mundhra, who returns to Netflix after the phenomenal success of 'Indian Matchmaking' and the 'Never Have I Ever' franchise. Sharing details on the collaboration, Monika Shergill, VP - Content, Netflix India shared: "Fondly remembered as The King of Romance, Yash Chopra's films brought in a new wave of emotion, individualism and cultural change to Hindi cinema and helped turn one of the biggest film industries in the world into what it is today. In celebration of the iconic songs, stories and the nostalgia, we're partnering with the creative powerhouses, YRF and Smriti Mundra to bring The Romantics to our global audiences." "The gripping documentary series is the real and definitive story of Yash Chopra and his son Aditya Chopra's journey to building a world class studio and will give our viewers a glimpse into the lives of one of the most influential families in Bollywood's film history." YRF is currently at an all-time high with their latest release 'Pathaan', the fourth film of YRF's Spy Universe. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adani-enterprises-fpo-subscription-details-stock-price/articleshow/97476824.cms">Adani Group stocks continue to witness volatility: Adani Enterprises FPO subscribed only 6% heading into the final day</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/big-screen-effect-of-french-beards-marketing-case-studies-littered-tourist-spots/articleshow/97442356.cms">Big screen effect: Of French beards, marketing case studies &amp; littered tourist spots</a>

Docu-series on Yash Chopra's legacy titled 'The Romantics' to drop on Netflix

Talking about doing such films, the actor said he loved being a part of massively mounted action sequences. Salman said: "People have seen '<keyword id="638019" type="General" weightage="20" keywordseo="ek-tha-tiger" source="Orion">Ek Tha Tiger</keyword>', '<keyword id="3561865" type="General" weightage="20" keywordseo="tiger-Zinda-hai" source="Orion">Tiger Zinda Hai</keyword>' and films from the YRF Spy Universe. So, it was important to give them something very new visually, something that was amazingly unique. The team has really pushed the envelope of action with '<keyword id="7741791" type="General" weightage="20" keywordseo="tiger-3" source="Orion">Tiger 3</keyword>'. It had to be spectacular. There was no other option." The actor said he was a child on the set looking at the massive action scenes that were elaborately planned for him to shoot. "The team has tried and executed things that have never been seen in an Indian film. I loved being a part of these massively mounted action sequences and I was like a child when I was doing those scenes! We will tease you with many such big moments when we unveil the trailer of Tiger 3, which is going to be our next marketing asset of the film," he said. Salman said the storyline of 'Tiger 3' is full of twists and turns as super agent Tiger sets off on a life-threatening mission to save the day. The actor said: "Expect the unexpected from the trailer and the film. And get ready for an action entertainer that will have a really intense storyline. For me, Tiger 3's story is what hooked me instantly. I couldn't believe what Adi and the team had come up with!" "This is definitely Tiger's most dangerous mission and he has to risk his life to stand a chance." Directed by Maneesh Sharma, 'Tiger 3',is set to reveal the next chapter of how Aditya Chopra is shaping the YRF Spy Universe that has so far delivered a 100 per cent blockbuster result at the box office. The YRF Spy Universe Films are 'Ek Tha Tiger', 'Tiger Zinda Hai', 'War', 'Pathaan' and now 'Tiger 3'.

Salman Khan on 'Tiger 3'-'Loved being a part of massively mounted action sequences'

Superstar <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> on Saturday shared the first poster of "<keyword id="7741791" type="General" weightage="100" keywordseo="Tiger-3" source="Orion">Tiger 3</keyword>", the fifth chapter of Yash Raj Film's spy universe. Directed by Maneesh Sharma, "Tiger 3" will see Khan and <keyword id="6354850" type="General" weightage="50" keywordseo="katrina-kaif" source="Orion">Katrina Kaif</keyword> return as spy agents - Tiger and Zoya. The movie, which follows "<keyword id="638019" type="General" weightage="50" keywordseo="ek-tha-tiger" source="Orion">Ek Tha Tiger</keyword>" (2012) and "<keyword id="3561865" type="General" weightage="50" keywordseo="tiger-zinda-hai" source="Orion">Tiger Zinda Hai</keyword>" (2017), will make its debut in theatres on Diwali in November in Hindi, Tamil and Telugu. Shah Rukh will be making a cameo appearance as Pathaan in "Tiger 3", which also stars Emraan Hashmi in a pivotal role. "Aa raha hoon! #Tiger3 on Diwali 2023. Celebrate #Tiger3 with #YRF50 only at a big screen near you. Releasing in Hindi, Tamil and Telugu. #KatrinaKaif | #ManeeshSharma | @yrf," Salman posted on X, formerly known as Twitter, along with the official poster. The 'YRF Spy Universe', conceptualised by Chopra, brings three franchises headlined by leading stars -- Salman's "Tiger" movies, Shah Rukh's "Pathaan" and Hrithik Roshan's "War" -- under one umbrella. The studio's recent blockbuster "Pathaan" marked the beginning of the cinematic universe with a cameo by Salman as Avinash Singh Rathore aka Tiger. It also had plenty of references to Hrithik's "War" character, Kabir Dhaliwal. In a press release, Aditya Chopra-led YRF said the film will be set the events of "Tiger Zinda Hai", "War" and "Pathaan".

Salman Khan unveils first poster of 'Tiger 3', confirms Diwali release

Mumbai (Maharashtra) [India], November 13 (ANI): Diwali turned out to be extra special for superstar <keyword id="6354583" type="General" weightage="20" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> as his film '<keyword id="7741791" type="General" weightage="20" keywordseo="tiger-3" source="Orion">Tiger 3</keyword>' gave him his career's biggest opener ever. As per trade analyst Taran Adarsh, the film minted Rs 43 crore in Hindi language on the release day. "'TIGER 3' IS SALMAN KHAN'S BIGGEST OPENER EVER... TOP 5 OPENERS... Day 1 biz... #Tiger3: Rs 43 cr #Bharat: Rs 42.30 cr #PremRatanDhanPayo: Rs 40.35 cr #Sultan: Rs 36.54 cr #TigerZindaHai: Rs 34.10 cr #India biz. Nett BOC. #SalmanKhan," he wrote. The total day 1 collection of the film is Rs 44.50 Cr (Hindi + dubbed), as per a statement shared by YRF. Undoubtedly, the film did a great business despite Diwali day. Tiger 3 is the third installment of the Tiger franchise and a part of the YRF Spy Universe with the likes of War and Pathaan. The film also stars Katrina Kaif and Emraan Hashmi. Interestingly, it also has cameo appearances of Shah Rukh Khan and Hrithik Roshan. Reportedly, Hrithik Roshan's 'Krrish 3' previously held the record for the highest Diwali day collection by a single movie. The superhero film netted Rs 15 crore on Diwali day, which was the film's third day. 'Tiger 3' has become the biggest opener for Khan after the 2019 film Bharat which earned Rs 42.30 crore. The film is helmed by Maneesh Sharma. Just like it's two previous instalments - Ek Tha Tiger and Tiger Zinda Hai - the film focuses on a new mission involving RA&amp;W agent Tiger (Salman) and ISI agent Zoya (Katrina Kaif). The first part 'Ek Tha Tiger', which came in 2012, was directed by Kabir Khan. In 2017, the franchise expanded with 'Tiger Zinda Hai'. The second part was directed by Ali Abbas Zafar. Prior to the film's release, In an interview with Variety, Salman recalled shooting the most challenging aspect of the 'Tiger 3' shoot. He shared, "The bike chasing scene was the toughest - I think! It was a massive block of shoot and it had to be impactful so Maneesh [director Maneesh Sharma] and I discussed this at length and then collectively we all worked towards achieving this," he said during an exclusive conversation with Variety. The actor further shared, "I quite enjoyed shooting for "Leke Prabhu Ka Naam" in Cappadocia. It is a dance track that I personally love. Katrina and I have been fortunate to have chartbusters that have entertained people across the world and now, "Leke Prabhu Ka Naam" is another track added to that list." When asked what the audience can expect from his film, he told Variety, "Audiences have a connection with Tiger, they have followed his journey, they feel a connection with the characters and this time around the film is more personal, more emotional. Plus it is releasing on Diwali day, so we are hoping the audiences enjoy the fireworks on the big screen and enjoy this entertainer with their family in theatres." (ANI)

Salman Khan gets biggest opening of his career with Tiger 3

Mumbai (Maharashtra) [India], November 15 (ANI): With '<keyword id="7741791" type="General" weightage="20" keywordseo="Tiger-3" source="Orion">Tiger 3</keyword>', superstar <keyword id="6354583" type="General" weightage="20" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> registered his career's biggest opening. The film minted Rs 44.50 crore on the release day i.e. November 12. It has collected Rs 148.50 crore so far. On seeing audience's abundant love for 'Tiger 3', Salman expressed his gratitude. "I'm delighted with the response from the audience and fans for Tiger 3! They have given the film a brilliant start and I'm happy that the third part of this franchise is also scripting a success story. Tiger is a franchise that is close to my heart. So, to see it get more and more love film after film is really special. I hope the film continues to entertain audiences worldwide," he said. Helmed by Maneesh Sharma, 'Tiger 3' also stars <keyword id="6354850" type="General" weightage="50" keywordseo="katrina-kaif" source="Orion">Katrina Kaif</keyword> and Emraan Hashmi in the lead roles. 'Tiger 3' is the third installment of the Tiger franchise and a part of the YRF Spy Universe with the likes of War and Pathaan. Interestingly, it also has cameo appearances of <keyword id="1671" type="General" weightage="50" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> and a post-credit scene featuring Hrithik Roshan. Just like the two previous installments - Ek Tha Tiger and <keyword id="3561865" type="General" weightage="50" keywordseo="tiger-zinda-hai" source="Orion">Tiger Zinda Hai</keyword> - the film focuses on a new mission involving RA&amp;W agent Tiger (Salman) and ISI agent Zoya (Katrina Kaif). The first part 'Ek Tha Tiger', which came in 2012, was directed by Kabir Khan. In 2017, the franchise expanded with 'Tiger Zinda Hai'. The second part was directed by Ali Abbas Zafar. Prior to the film's release, In an interview with Variety, Salman recalled shooting the most challenging aspect of the 'Tiger 3' shoot. He shared, "The bike chasing scene was the toughest - I think! It was a massive block of shoot and it had to be impactful so Maneesh [director Maneesh Sharma] and I discussed this at length and then collectively we all worked towards achieving this," he said during an exclusive conversation with Variety. The actor further shared, "I quite enjoyed shooting for 'Leke Prabhu Ka Naam' in Cappadocia. It is a dance track that I personally love. Katrina and I have been fortunate to have chartbusters that have entertained people across the world and now, 'Leke Prabhu Ka Naam' is another track added to that list." When asked what the audience can expect from his film, he told Variety, "Audiences have a connection with Tiger, they have followed his journey, they feel a connection with the characters and this time around the film is more personal, more emotional. Plus it is releasing on Diwali day, so we are hoping the audiences enjoy the fireworks on the big screen and enjoy this entertainer with their family in theatres." (ANI)

Tiger franchise close to my heart says Salman Khan after Tiger 3's bumper opening

Filmmaker <keyword id="83515" type="General" weightage="80" keywordseo="ayan-mukherjee" source="Orion">Ayan Mukherjee</keyword> on Tuesday announced the timeline for the second and third part of his magnum opus 'Brahmastra'. Besides, <keyword id="204236" type="General" weightage="100" keywordseo="ayan" source="Orion">Ayan</keyword> has been roped in for directing a sequel to 'War' under the banner of Yash Raj films. Taking to Twitter, trade analyst Taran Adarsh confirmed the news. His tweet read, "BIGGG DEVELOPMENT... AYAN MUKERJI TO DIRECT 'WAR 2' FOR YRF... <keyword id="6354563" type="General" weightage="80" keywordseo="hrithik-roshan" source="Orion">HRITHIK ROSHAN</keyword> CONFIRMED... #AdityaChopra signs #AyanMukerji to direct #War2... The 7th film in the #YRF Spy Universe, which will follow the events of #Tiger3. #HrithikRoshan will essay the principal lead role." <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7387" retweetcount="887" status="BIGGG DEVELOPMENT… AYAN MUKERJI TO DIRECT ‘WAR 2’ FOR YRF… HRITHIK ROSHAN CONFIRMED… #AdityaChopra signs… https://t.co/XwiCUZEWN8" createdat="1680588676000" id="1643134117540937729"></div> However, Ayan has not shared any detail about 'War' on his social media till now. Directed by Siddarth Anand, 'War' featured <keyword id="5013" type="General" weightage="80" keywordseo="hrithik" source="Orion">Hrithik</keyword> Roshan and <keyword id="133664" type="General" weightage="50" keywordseo="tiger-shroff" source="Orion">Tiger Shroff</keyword> in lead roles. This high-octane action drama minted 200 crores within the seven days of its release in 2019. It's touted to be one of the higest grossing hindi films of that year. Overwhelmed by the response, Hrithik said back then, "We wanted to make a film that raises the bar of action films in India and could truly compete with the best of action spectacles being made in the West." "War is a genre-defining action film and I'm extremely happy for the entire cast and crew of WAR because we all have given our all and more to make this film a cut above," he added. After the thumping success of 'Pathaan' this year, Yash Raj Films is eyeing to make their spy-universe larger. 'War 2' is surely a step taken towards that goal.

Brahmastra's Ayan Mukherjee to direct War 2, Hrithik Roshan confirmed for lead role

<ul><li>Despite releasing mid-week on a non-holiday, <keyword id="12756474" type="General" weightage="100" keywordseo="pathaan" source="Orion">Pathaan</keyword> grossed ₹106 crore in worldwide box office collections on its first day. </li><li>Pathaan is the best opening that an SRK movie has ever seen, says YRF. </li><li>YRF added new shows at midnight to meet the unprecedented demand, said trade analyst Taran Adarsh. </li><li>SRK shared that Pathaan led to the reopening of 25 single screens in India. </li></ul>Over the last few years, many Indian movies have set new box office collection records like ₹1,000 crore earnings and more. But Shah Rukh Khan’s <keyword id="10335079" type="General" weightage="20" keywordseo="Pathaan-movie" source="Orion">Pathaan movie</keyword> set another spectacular record – of collecting ₹100 crore on the opening day. It’s the best-ever opening for an SRK film, said Yash Raj Films (YRF). Despite releasing mid-week on a non-holiday, the film <a href="https://twitter.com/yrf/status/1618607980173459456?s=20&amp;t=pOuBNaJF5iRWdWmxhWvLew">grossed </a>₹106 crore in worldwide box office collections on its first day itself, the highest ever for a Hindi film. Moreover, the film's worldwide collection on day two reached ₹219.6 crore, the makers announced on Thursday. “The theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly,” said Akshaye Widhani, CEO of Yash Raj Films. YRF also shared that the film minted ₹55 crore nett in India, which is the highest collection for a Hindi film. Overall, the film’s first-day collection stood at ₹57 crore, with ₹2 crore attributed to dubbed versions. The film's nett day two collection (domestic market) stood at ₹70.5 crore - with ₹68 crore amassed in Hindi, and dubbed formats bringing in additional ₹2.5 crore. It's the first Hindi film to breach the ₹70 crore nett collection on a single day. The film, which was released on January 25, 2023 in Hindi, Tamil and Telugu, is a spy thriller. Along with Khan, it stars Deepika Padukone and John Abraham in pivotal roles and is directed by Siddharth Anand. Needless to say, it’s a record for all the other top actors as well. <cmsannotation type="cmsannotation" annotationid="New midnight shows added" comment="subhead2" text="New midnight shows added">New midnight shows added</cmsannotation> Pathaan has been shattering records even before its release - with an <a href="https://twitter.com/taran_adarsh/status/1617554191739940864">advance booking </a>at national chains (PVR, INOX, and Cinepoli) of 3.9 lakh tickets for the opening day itself, reported trade analyst Taran Adarsh. Khan, who has made a comeback to the silver screens after four years, too <a href="https://twitter.com/iamsrk/status/1617866805850279936?s=20&amp;t=rPpOTtCUnMEr8Zjl8DlM5Q">shared </a>that Pathaan led to the reopening of as many as 25 single screens across India. Ever since its release, social media has been flooded with videos of excited fans rejoicing in theatres, and YRF <a href="https://twitter.com/taran_adarsh/status/1618231468630900737?s=20&amp;t=pOuBNaJF5iRWdWmxhWvLew">added new shows at midnight</a> to meet the unprecedented demand, reported Adarsh. The film, which falls under Anand’s YRF spy universe, has also recorded the widest Hindi release of all time in India. It’s also the third YRF Film to cross ₹50 crore in net box office collections on the first day. The other two films were Hrithik Roshan starrer War (₹53.35 crore) and Aamir Khan starrer Thugs of Hindostan (₹52.25 crore). For Pathaan, multiplex chain INOX Cinemas also <a href="https://twitter.com/INOXMovies/status/1618647917891579904">observed </a>a housefull show in Kashmir after 32 years. According to YRF, "Pathaan" has broken some 21 box office records. “Pathaan is the fourth film of our YRF Spy Universe and we are thrilled that we have been able to elevate the cinematic experience of audiences with each film from this franchise. We humbly share this moment with all the stake-holders of the film who have given their blood, sweat and tears to give people a movie-going experience like never before,” shared Widhani. In 2022, the Indian film industry recorded a gross box-office collection of ₹10,637 crore, according to a GroupM-Ormax Media report. But the majority of collections came from non-Hindi films. The report stated that Hindi and Hollywood movies underperformed in 2022 and 32% of Hindi box office collections actually came from dubbed versions of South films like K.G.F: Chapter 2, RRR, Kantara, etc. (With inputs from PTI) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adani-enterprises-tata-motors-bajaj-finance-among-stocks-in-focus/articleshow/97363686.cms">Sensex, Nifty50 likely to open on a positive note amid positive global cues: Adani Enterprises, Tata Motors, Bajaj Finance among stocks in focus</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/avatar-2-surpasses-avengers-infinity-war-to-become-the-fifth-biggest-grosser-ever/articleshow/97365926.cms">Avatar 2 surpasses Avengers: Infinity War to become the fifth-biggest grosser ever</a>

SRK’s Pathaan sets a new record — over ₹200 crore collections in two days

Stars <keyword id="6354563" type="General" weightage="100" keywordseo="hrithik-roshan" source="Orion">Hrithik Roshan</keyword> and NTR Jr. will begin shooting for the second installment of 'War', directed by <keyword id="66166" type="General" weightage="50" keywordseo="ayan-mukerji" source="Orion">Ayan Mukerji</keyword>, in November. A source said, "Get set for the biggest theatrical experience when Hrithik Roshan takes on NTR Jr. in 'War 2'. The film is being mounted on a scale that has never been attempted before in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>. Aditya Chopra and <keyword id="204236" type="General" weightage="80" keywordseo="ayan" source="Orion">Ayan</keyword> are clear that they want to make it a spectacle and a global cinematic moment for India." The source added that the "pre-production is on full swing for this action extravaganza that starts its shooting schedule in November. "War 2 is a huge pan-India movie right now, given the casting coup by Aditya Chopra to get NTR Jr. in this film. The YRF Spy Universe is expanding at a rate that is unimaginable and all the films of this universe are now the biggest event films for audiences to enjoy in theatres." Tiger Shroff-starrer 'War', which was released in 2019, was directed by 'Pathaan' maker <keyword id="22456" type="General" weightage="50" keywordseo="siddharth-anand" source="Orion">Siddharth Anand</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/17-of-people-store-financial-information-on-their-smartphones/articleshow/99426637.cms">Despite a rise in financial frauds, 17% of people store financial information on their smartphones</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/keshub-mahindra-the-man-who-played-in-a-role-in-building-indias-auto-industry/articleshow/99425922.cms">Keshub Mahindra: The man who thought impossible is possible</a>

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Beyond Stree 2: Exploring the potential of Indian Cinematic Universes

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Docu-series on Yash Chopra's legacy titled 'The Romantics' to drop on Netflix

IANS

Salman Khan on 'Tiger 3'-'Loved being a part of massively mounted action sequences'

IANS

Salman Khan unveils first poster of 'Tiger 3', confirms Diwali release

PTI

Salman Khan gets biggest opening of his career with Tiger 3

ANI

Tiger franchise close to my heart says Salman Khan after Tiger 3's bumper opening

ANI

Brahmastra's Ayan Mukherjee to direct War 2, Hrithik Roshan confirmed for lead role

ANI

SRK’s Pathaan sets a new record — over ₹200 crore collections in two days

Srishti Magan

RRR star NTR Jr teams up with Hrithik Roshan for 'War 2', set to start shooting in November

IANS