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<ul><li>Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. </li><li>Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.</li></ul> Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the launch of its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS' team of designers, producers, developers, and animators will help clients develop and deliver more relevant, more engaging creative executions to drive greater programmatic performance and insights. XCS brings value to brands through outcome-focused designs and customized creatives for enhancing effectiveness in brand communication. Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Using Xaxis' proprietary data integration technology and a range of data signals from advertiser’s 1st-party or 3rd-party data to personalize ads at scale and deliver relevant messages to the right user at the right time. With client-centric executions, the XCS team can deliver outputs with flexible production timeframes, optimize on-going campaigns and tweak creatives in-flight so that brands can improve performance and ensure maximum return on investments (ROI). Announcing the launch of XCS, <keyword id="8139917" type="UNKNOWN" weightage="20" keywordseo="Rita-Sahajpaul">Rita Sahajpaul</keyword>, National Head of Product and Marketing Science, <keyword id="6661142" type="UNKNOWN" weightage="20" keywordseo="Xaxis-India">Xaxis India</keyword> said, “With the launch of Xaxis Creative Studios, Xaxis will be able to provide last-mile services to the clients and address a gap in the market in integrating creatives and media for digital ads. Digital media can be quite cluttered, and our focus is to bring innovative and engaging creative solutions which allow the brand messaging to stand-out and be effective in reaching the right audience. " To enhance the impact of creative content, the XCS team works to reimagine and reassemble existing assets into new formats and in multiple versions that can be delivered in real-time according to audience insights and factors such as user location, time of day, weather, and site. Customized to reach the target audience, these high-quality, digital-ready creatives include rich media display units, interactive video, conversational chat ads, voice-activated audio ads, gamified experiences, dynamic ads, and many experimental formats that work cross-screen. Meanwhile, advanced reporting capabilities allow clients to measure and optimize their media strategy and executions to ensure that digital ads have the best chance of grabbing customers' attention. “The co-ordination of agencies, creatives, data and programmatic strategists is essential in exploring the diversity of the digital media to help companies boost brand awareness. Xaxis Creative Studios has been helping clients in Asia Pacific, North and Latin America drive meaningful creative impact with its suite of cross-channel solutions. We hope to bring the same capabilities to the Indian market to solve our clients' unique business challenges and needs," added Mrs Sahajpaul.

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India

<ul><li>While <keyword id="169310" type="PERSON" weightage="20" keywordseo="digital-advertising">digital advertising</keyword> has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. </li><li><keyword id="8139917" type="UNKNOWN" weightage="20" keywordseo="Rita-Sahajpaul">Rita Sahajpaul</keyword>, Head of Product &amp; Marketing Science, <keyword id="6661142" type="UNKNOWN" weightage="20" keywordseo="Xaxis-India">Xaxis India</keyword> writes a few trends that would define 2021 for <keyword id="2483208" type="PERSON" weightage="20" keywordseo="Programmatic-Advertising">programmatic advertising</keyword>. </li></ul>The following digital advertising trends will influence the shift to programmatic buying and help brands optimize ad spend. Data &amp; <keyword id="10545006" type="UNKNOWN" weightage="20" keywordseo="cookie-deprecation">Cookie deprecation</keyword> There has already been a lot of talk around data and how the third-party cookie deprecation is going to allow media industry to evolve, looking into news (or old, think contextual) ways to help the brands reach out to their consumers. 2021 would be the year where marketers, publishers &amp; adtech stakeholders will become increasingly self-reliant in establishing their own CDPs, DMPs and unique audience identifiers. We also see the emergence of mediator technologies such as data clean rooms on the back of blockchain architecture that will allow these siloed data sets to talk to each other in a privacy-compliant way. Media Commerce <keyword id="436047" type="COMPANY" weightage="20" keywordseo="Ecommerce">Ecommerce</keyword> spends have been steadily increasing YOY and with COVID, some categories like Grocery, FMCG, Apparel, Health &amp; Personal Care have grown tremendously. In the next 3 years, the share of eCommerce is predicted to be just shy of 8% of total retail in India, hitting approximately $120Bn in revenue by 2024. According to the research published by Kantar on the State of E-commerce 2021, the online purchase journey can be complex and spans across multiple online &amp; offline touchpoints. Thus brands need to be able to build a cohesive omnichannel strategy across all digital platforms be it search, social, email, retail or marketplaces. In addition to winning the product promotion on retailers or marketplaces’ own inventory, marketers should be looking to leverage the strong deterministic eCommerce data signals to reach their audiences across all digital platforms outside of O&amp;O inventory. With media commerce driving awareness, consideration and final conversions brands should look for both qualitative and quantitative signals to measure effectiveness of their media investments, and not just ROAS. Creative innovation &amp; hyper-personalization at Scale We’re already a mobile-first market, which is getting even bigger with better network performance on 4G and 5G. This has opened a huge opportunity to drive creative innovations across all channels – video, audio, gaming, commerce. Tech advancements and low latency mean advanced features such as AR/ VR will load easily - visual search, social media lens, shoppable media, immersive gaming formats are certainly on the horizon. Ad formats such as interactive Video, conversational Audio &amp; Voice search ad-formats are already creating a true intent-based dialogue and engagement with consumers. Apart from the innovations-formats, data-driven creative storytelling will allow marketers to deliver personalized communication to their audiences at scale.

Trends which will define the year 2021 for programmatic advertising

<ul><li><keyword id="6661142" type="COMPANY" weightage="20" keywordseo="Xaxis-India">Xaxis India</keyword>’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than seven per cent higher than the global average. </li><li>Despite the high adoption rate, only 71% of advertisers commit less than ten percent of their total ad investment to digital audio channels. </li></ul>Xaxis India, <keyword id="177241" type="COMPANY" weightage="20" keywordseo="GroupM">GroupM</keyword>’s advanced programmatic arm, launches a Programmatic Audio Playbook for marketeers. In a market where online media became popular earlier, digital audio is fast becoming an effective and highly measurable way to connect with audiences at scale. Xaxis surveyed to understand the drivers, challenges and adoption of programmatic audio with 107 agency and advertiser participants, and 25 publishers and media owners. It revealed that today there are over 200 million listeners using music streaming services in our country. For agencies and advertisers, mobile devices are believed to have the highest audience reach. According to publishers, the four most important metrics for clients running programmatic audio advertising are – Brand awareness (71%), Advertising recall (71%), Reach and frequency (54%) and the listen through rate (54%). The future of digital audio industry looks optimistic where the number of smartphone users in the country is estimated to reach 829 million of the total population of 1.4 billion by 2022, as a vast majority of advertisers believe that mobile devices (94%) are the most effective means to reach audiences. While the Indian music industry is also expected to grow at CAGR of 15.8% between FY19 and FY24; audio streaming is expected to be the key catalyst for this growth. <keyword id="6297261" type="PERSON" weightage="20" keywordseo="bharat-khatri">Bharat Khatri</keyword>, Country Head, Xaxis India said, “Programmatic advertising for audio in this country is at a very nascent stage but the future of the digital audio advertising industry looks bright in India. Soon digital will surpass broadcast as an <keyword id="9895269" type="UNKNOWN" weightage="20" keywordseo="audio-consumption">audio consumption</keyword> channel. Today over 200 million users use music streaming services. Yet, we have realized that audio is an undervalued and underutilized area by the advertising industry. As internet access via mobile grows, we believe that audio advertising can provide an edge to the advertiser and brands.” What contributes to the low adoption rate of digital audio on an advertiser’s media plan despite the boom in popularity of the channel in the India market? More than half of advertisers (57%) said that not having a clear understanding of the impact of programmatic audio trading was a barrier to incorporating programmatic audio into their planning budgets. Campaign measurement was another key barrier to implementing programmatic audio (44%). As a result, only 9% of advertisers and agencies were considering audio advertising to improve returns of their investment. Rita Sahajpaul, National Head of Product and Marketing Science, Xaxis India said, “India is only at the start of its journey in digital audio advertising, but new data suggests that this category is about to take off in this nation in a big way. Explosive smartphone adoption has led to a 17x increase in content consumption. A staggering 97% of people listened to music through their device in the past three months, and they devote an average of 19.1 hours per week to the activity. The growing demand for more content is increasing the popularity of podcasts, music streaming services and online radio, especially among the 18-34 age group. Audio streaming is gaining popularity with the influx of domestic and international platforms, along with the power of data and AI, opportunities for advertisers looks bright with programmatic digital audio advertising.” Advertisers and agencies have a general understanding and familiarity with digital audio advertising and its benefits. There are bright opportunities in this sector as well as the value proposition for advertisers looking to achieve reach, frequency, engagement targeting and measurability by way of mobile telephony. Whether that involves converting text-to-speech, for creating real time dynamic audio ads or pushing engagement through voice-enabled responses, programmatic audio advertising is here to stay to provide brands and people with plenty opportunities to connect.

Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report

Announcing that the premium 'make in India' <a href="https://www.businessinsider.in/tech/news/nipun-marya-appointed-as-iqoo-ceo-aims-to-double-online-market-share-in-india/articleshow/88255108.cms" data-type="tilCustomLink">iQOO 9 series</a> will arriving in the country very soon, a top company executive said on Thursday that iQOO 7 Legend will be the official smartphone for the finals of the biggest Battle Royale Esports event in India, called the <a href="https://www.businessinsider.in/tech/news/krafton-permanently-bans-over-58000-battlegrounds-mobile-india-accounts-to-curb-cheating/articleshow/88547215.cms" data-type="tilCustomLink">Battlegrounds Mobile India</a> (BGMI) series. The intense gaming-centric <keyword id="12843083" type="General" weightage="20" keywordseo="iqoo-9-series" source="Orion">iQOO 9 series</keyword> will sport features like best-in-class Snapdragon 8 Gen 1 chipset, 120W Flash Charge technology, Dual X-axis linear Motor for exceptional haptics experience and large VC Liquid Cooling System for the unmatched gaming experience. "We want to be aggressive with iQOO and cater to the segment of young people who are passionate about gaming and e-sports, and wish to play mobile games on high-performing devices. iQOO seems to be a perfect choice for this community," Nipun Marya, Chief Executive Officer, iQOO, told IANS. India's $1.8-billion gaming market which is still tiny in comparison to global markets, is set to grow exponentially in the next five years. According to a latest report by Boston Consulting Group and Sequoia, the size of the mobile gaming market is estimated at $1.5 billion, about 86 per cent of the total gaming market. Revenues from mobile gaming in India are expected to jump to at least $5 billion by 2025, the report said. Marya said that iQOO wants to become the premier esports gaming device by providing best-performing gaming handsets and forging key partnerships (like the one with Krafton-run BGMI). "We want iQOO to become the best gaming device across price points in India," said Marya. The finalists of the BGMI tournament will play their final battle on the iQOO 7 Legend handset, starting January 13. "The tournament has seen impressive viewership, and we expect many more to join us during the semis and finals, with an expected viewership of 30 million watching the series live," said Marya. The <keyword id="12895582" type="General" weightage="20" keywordseo="iqoo-bgmi" source="Orion">iQOO BGMI</keyword> series received an overwhelming response in the last three phases with a total participation of 101,000 teams. The prize pool of the tournament is Rs 1 crore with the winner taking home Rs 50 lakh. The prize for the second and third spots will be Rs 25 lakh and Rs 10 lakh, respectively.

iQOO 9 series to launch in India soon, iQOO 7 Legend official phone for BGMI series

<ul><li>64% of agencies, publishers, brands are increasing programmatic spend or revenue.</li><li>30% recorded higher figures compared to pre-Covid levels.</li><li>Growth driven by a surge in digital transformation across agencies, publishers and brands.</li></ul>Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two thirds of firms increasing their programmatic activity from last year. This is according to a new research report, <a href="https://drive.google.com/file/d/1ePR7Rmza81Z1bfTISr0G7kxoDTfnd56v/view?usp=sharing" target="_blank">The State of Programmatic in JAPAC - 2021</a>, unveiled by <a href="http://www.openx.com/" target="_blank"> </a><a href="http://www.openx.com/" target="_blank">OpenX</a> and <a href="http://www.exchangewire.com/" target="_blank">ExchangeWire</a>. The report highlights that 30% of agencies, publishers and brands recorded higher programmatic revenue or spend compared to pre-Covid figures. 31% of publishers are generating over 40% of their revenue via programmatic. On the buy side, 21% are allocating over 40% of their spend to the channel. The report follows <a href="https://www.exchangewire.com/ewr-reports/the-state-of-programmatic-in-japac-current-future-drivers-of-growth/" target="_blank">last year’s assessment of the region</a> - The State of <keyword id="11796786" type="UNKNOWN" weightage="20" keywordseo="programmatic-in-JAPAC">Programmatic in JAPAC</keyword> – 2020 – and examines once again Australia, India, Indonesia and Japan given their diverse economic climates and differing approaches to programmatic trading. Alongside each market’s response to Covid, various factors affecting programmatic trading are examined, including access to first-party data, the use of header bidding and the status of supply path optimisation (SPO). The report also highlights concerns around the deprecation of Apple’s Identifier for Advertisers (IDFA) and Google’s initial announcement that it would block third-party cookies on its Chrome platform next year. The search giant has recently pushed back its plans until late 2023. Supplementing the quantitative findings, the report includes analysis from industry thought leaders at Publicis, Microsoft, Unilever, and Xaxis, providing further insight into emerging trends. According to Andrew Tu, Managing Director, APAC, OpenX: “The programmatic industry in JAPAC is displaying a remarkably strong recovery. We see newly-forged programmatic expertise across both buy and sell sides driven by rapid digital transformation. Agencies, publishers and brands are demonstrating greater confidence in managing their own programmatic activities. As a result, the ecosystem is directing more revenues and spend through the medium compared to other marketing streams.” “Despite some fears around the impact of IDFA deprecation and the eventual removal of cookies in Chrome, a majority of brands are maintaining or increasing spend on the independent web and not towards the walled gardens. Instead, they are working together with their tech partners to navigate the nascent privacy-first environment,” Andrew added. “The results of this survey suggest that programmatic in general is reaching a new level of maturity in APAC. While there is still discrepancy around the region, general knowledge and understanding has certainly advanced in all markets as illustrated by the growth of SPO, concerns around ad fraud and increase in prioritisation of first-party data in most markets,” commented Jonathan Mackenzie, Managing Director, Publicis Media Precision APAC, “The irony is that just as markets get to grips with the programmatic ecosystem of today, changes like IDFA deprecation are re-defining the programmatic ecosystem of tomorrow. This makes for a very interesting 12 months ahead.” Highlights from the report include: <ul><li>Publishers have matured in their strategic selection of header bidding partners, while the use of Prebid has increased by over 10% market-wide. Compared to 2020, publishers areusing relatively fewer providers than in 2020, and prioritising ease of setup for when existing providers are not meeting expectations. This is prevalent in the Indian market, where 32% are now using 1-4 partners, compared to just 7% last year, and 13% are using 15 or more partners, which has more than halved from the 29% recorded in 2020.</li></ul><ul><li>Concerns within the region over the deprecation of IDFA and the <keyword id="11500404" type="UNKNOWN" weightage="20" keywordseo="third-party-cookie">third-party cookie</keyword>. Two-thirds (67%) are concerned about the effect of IDFA and cookie deprecation, with 29% very concerned about these changes. India displayed the most concern, with 87% disclosing some level of concern, followed by Indonesia (71%) and Australia (62%). In Japan, only 49% are concerned, while half (50%) are not perturbed about the upcoming changes.</li></ul><ul><li>Brands and agencies are not funnelling spend to the walled gardens, and instead favour independent ad tech. Only 16% of buyers are increasing walled garden ad spend in response to IDFA and third-party cookie deprecation, whereas 27% are investing in exchange, SSP, and DSP partnerships. In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walled gardens.</li></ul><ul><li>Buyers are acting over concerns of transparency, and are more confident in amending their programmatic pipelines. Two-thirds (67%) of marketers and agencies have run an SPO review in the previous 18 months, with 32% indicating that it was the first one they have ever done. Concerns around transparency are high in the Indian market, with 100% of respondents showing some concern. This is followed by Australia (93%) and Indonesia (88%). By contrast, only 20% in Japan are very concerned and actively looking for solutions, while 29% are not concerned at all by fraud- and quality-related issues.</li></ul><ul><li>India is more heavily invested in programmatic than its peers. Only 2% are not using the channel, compared to 33% in Japan, 9% in Australia and 6% in Indonesia. Moreover, 12% of respondents within India are generating over 75% of their spend in programmatic, double that of both Australia and Indonesia.</li></ul>

India is more heavily invested in programmatic than its peers: Report

Good morning!Over the weekend, <a href="http://www.businessinsider.com/10-year-us-treasury-note-yield-since-1790-2015-2">we highlighted a chart of US Treasury yields</a> since the American Revolution. And now for the really big picture, via a <a href="http://www.bankofengland.co.uk/publications/Documents/speeches/2015/speech797.pdf">speech from the Bank of England's Andy Haldane</a> - and flagged in a research note by Citi - here's a look at interest rates since 3000 B.C. <div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>And here is Haldane's epic list of sources for this chart:Sources: Homer and Sylla (1991), Heim and Mirowski (1987),Weiller and Mirowski (1990), Hills, Thomas and Dimsdale (2015 forthcoming), Bank of England, Historical Statistics of the United States Millenial Edition , Volume 3 and Federal Reserve Economic Database. Notes: the intervals on the x-axis change through time up to 1715. From 1715 onwards the intervals are every twenty years. Prior to the C18th the rates reflect the country with the lowest rate reported for each type of credit: 3000BC to 6th century BC - Babylonian empire; 6th century BC to 2nd century BC - Greece; 2nd century BC to 5th century AD - Roman Empire; 6th century BC to 10th century AD - Byzantium (legal limit); 12th century AD to 13th century AD - Netherlands ;13th century AD to 16th century AD - Italian states. From the C18th the interest rates are of an annual frequency and reflect those of the most dominant money market: 1694 to 1918 this is assumed to be the UK; from 1919-2015 this is assumed to be the US. Rates used are as follows: Short rates: 1694-1717- Bank of England Discount rate;1717-1823 rate on 6 month East India bonds; 1824-1919 rate on 3 month prime or first class bills; 1919-1996 rate on 4-6 month prime US commercial paper ; 1997-2014 rate on 3month AA US commercial paper to nonfinancials. Long rates: 1702-1919 - rate on long-term government UK annuities and consols; 1919-1953, yield on longterm US government bond yields; 1954-2014 yield on 10 year US treasuries. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/nationwide-insurance-industry-loss-ratio-2015-2">Nationwide's Super Bowl commercial about dead children is about corporate profits ... in a way that we can all appreciate</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9rbTk0czrPq8J40cVbMQn_BvP7NgiiIY" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "Xaxis India" and got 6 results

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India

BI India Partner

Trends which will define the year 2021 for programmatic advertising

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Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report

BI India Partner

iQOO 9 series to launch in India soon, iQOO 7 Legend official phone for BGMI series

IANS

India is more heavily invested in programmatic than its peers: Report

BI India Partner

Here's a chart of interest rates since 3000 B.C.

Myles Udland

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