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A day after the Indian cricket board said that it will not be able to host the <keyword id="44040" type="COMPANY" weightage="20" keywordseo="T20-World-Cup">T20 World Cup</keyword>, the International Cricket Council (ICC) issued a statement confirming that the multi-nation tournament will be held in the United Arab Emirates (<keyword id="6358356" type="LOCATION" weightage="20" keywordseo="uae">UAE</keyword>) and <keyword id="62607" type="LOCATION" weightage="20" keywordseo="oman">Oman</keyword> from October 17 to November 14. "The <keyword id="6354756" type="COMPANY" weightage="20" keywordseo="bcci">BCCI</keyword> will remain the hosts of the event, which will now be held in Dubai International Stadium, the Sheikh Zayed Stadium in Abu Dhabi, the Sharjah Stadium, and the Oman Cricket Academy Ground, from 17 October to 14 November 2021," said a statement from ICC. The initial stage of the tournament will likely be held in Oman and a venue in UAE soon after the remainder of the Indian Premier League (IPL) 2021 ends in the country. "Our priority is to deliver the ICC Men's T20 <keyword id="22177" type="SPORT" weightage="20" keywordseo="world-cup">World Cup</keyword> 2021 safely, in full and in its current window. Whilst we are incredibly disappointed not to be hosting the event in India, the decision gives us the certainty we need to stage the event in a country that is a proven international host of multi-team events in a bio-secure environment. We will work closely with the BCCI, the Emirates Cricket Board and Oman Cricket to ensure fans can enjoy a wonderful celebration of cricket," said Geoff Allardice, the acting ICC CEO, in a statement. The president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, said that the Board would have been happier hosting the tournament in India. "We would have been happier hosting it in India but considering the uncertainty due to the Covid-19 situation and the importance of a world championship, the BCCI will now continue to host this tournament in UAE and Oman," said Ganguly. See Also - <a href="https://www.businessinsider.in/tech/apps/news/one-year-of-chinese-apps-ban-indian-alternatives-take-over-tiktok/articleshow/83943865.cms">https://www.businessinsider.in/tech/apps/news/one-year-of-chinese-apps-ban-indian-alternatives-take-over-tiktok/articleshow/83943865.cms</a> <a href="https://www.businessinsider.in/stock-market/news/kims-ipo-listed-in-stock-market-at-over-20-premium/articleshow/83912694.cms">KIMS IPO: Stock listed at over 20% premium, loses initial gains after soaring to ₹1059 per share</a>

T20 World Cup shifted to UAE and Oman from Oct 17 to Nov 14, BCCI to remain as host

India at 5th spot in the new T20I rankings released by ICC featuring 80 teams

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> on Tuesday named a tried and tested squad for the <keyword id="21536718" type="General" weightage="20" keywordseo="Womens-T20-World-Cup" source="keywords">Women's T20 World Cup</keyword> under the leadership of <keyword id="19939186" type="General" weightage="20" keywordseo="Harmanpreet-Kaur" source="keywords">Harmanpreet Kaur</keyword>, hoping the experienced bunch takes the team to an elusive ICC trophy. Barring Uma Chetry, all the squad members who were part of an unsuccessful Asia Cup campaign in July have been retained for the marquee event beginning in the UAE from October 3. The competition was shifted to the UAE from Bangladesh following unrest in the South Asian nation owing to a students' protest. Spin all-rounder Shreyanka Patil and top-order batter Yastika Bhatia have been included in the squad subject to fitness. Shreyanka had fractured her finger during the Asia Cup game against Pakistan while Bhatia is recovering from a knee injury. Following the loss to Sri Lanka in the Asia Cup final, Kaur will be under pressure to lead her team to the coveted title. The men were finally to able get the monkey off their back and win an ICC title after an 11 year gap back in June. The women, who too have all the resources at their disposal, would be expected to cross the finishing line on this occasion. Kaur first captained the team in the 2018 edition and since then India have reached one final but it has largely been a story of missed opportunities. Their biggest challenge will be to beat Australia as usual. Both teams are in the same group which also includes Pakistan and Sri Lanka. On expected lines, the squad is loaded with spinners including Deepti Sharma, Asha Sobhana and Radha Yadav. The two specialist pacers are Renuka Singh and Arundhati Reddy while Pooja Vastrakar is the sole fast bowling all-rounder. Titas Sadhu is a notable name missing in the pace department. "Given the players we have it's a good squad. Hope Yastika and Sheyanka get fit," former India captain Diana Edulji told PTI. Star batter Smriti Mandhana has been named Kaur's deputy and like always will be the key at the top of the order. Besides the thin fast bowling resources, India are also not a side full of power-hitters. Kaur and Richa Ghosh will be responsible for producing the big hits in the middle overs phase of the game. India will open their campaign against New Zealand on October 4. India's squad for Women's <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword>: Harmanpreet Kaur (C), Smriti Mandhana (VC), Shafali Verma, Deepti Sharma, Jemimah Rodrigues, Richa Ghosh (wk), Yastika Bhatia (wk)*, Pooja Vastrakar, Arundhati Reddy, Renuka Singh Thakur, Dayalan Hemalatha, Asha Sobhana, Radha Yadav, Shreyanka Patil*, Sajana Sajeevan. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/apple-iphone-16-to-be-launched-on-september-9-heres-everything-we-know-so-far/articleshow/112828818.cms">Apple iPhone 16 to be launched on September 9 – here’s everything we know so far</a> <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> <a href="https://www.businessinsider.in/tech/news/telegram-comes-under-the-scanner-in-india-for-extortion-and-gambling-will-it-be-banned-in-india/articleshow/112807370.cms">Telegram comes under the scanner in India for extortion and gambling – will it be banned in India?</a>

Harmanpreet to lead tried and tested bunch at T20 World Cup as India look to end title drought

India skipper <keyword id="6354486" type="General" weightage="20" keywordseo="Virat-Kohli" source="Orion">Virat Kohli</keyword> did concede after the 10-wicket thrashing at the hands of Pakistan in an <keyword id="117722" type="General" weightage="20" keywordseo="ICC-T20-World-Cup" source="Orion">ICC T20 World Cup</keyword> 'Super 12' game here that the "high-intensity" Indian Premier League 2021, which concluded here recently, did take a toll on the players and the week-long break before the next game will do his side a world of good. Compared to the enthusiasm shown by the Indian players for their respective IPL franchises recently, Virat's boys looked jaded and listless as they went about their opening match against the arch-rivals nowhere near their best, with their express pace bowlers barely managing military medium, compared to the likes of Pakistan's Shaheen Afridi and Haris Rauf who bowled their hearts out on Sunday night. Asked, how does he see the week-long gap between the opening 'Super 12' game against Pakistan and the next assignment against New Zealand on October 31, Kohli said during the post-match press conference that, "I think it works really well for us from all point of views. Knowing that we have played a full-fledged season already, we played the IPL, which is very high octane by itself in testing conditions here in the UAE, and then we come into the World Cup. So for us these big breaks are definitely something that's going to help us as a team to be in the prime physical condition that we need to be to play this high-intensity tournament. "<keyword id="44040" type="General" weightage="20" keywordseo="T20-World-Cup" source="Orion">T20 World Cup</keyword> is always a high-intensity tournament, and it will help us, again, to regroup as a team to get to the practice sessions eager to execute the things that we want to, prepare in a very confident manner and then arrive on the day again to make sure that this time we execute our plans, and we have enough confidence in our ability that with this preparation time, we'll come out once again being in a positive frame of mind. For us as a team personally I can say it's a good thing that's happening. We'll have time to reflect and to prepare again," added Kohli, who will be stepping down as T20 captain after the World T20 assignment. Losing the toss, Kohli said, was crucial as the team batting second got a little more advantage, with the dew making it easy for the Pakistan batters to rotate strike. Expressing his frustration with the conditions, Kohli said, "The more dew came in towards the second half of the Pakistan innings, 10 overs onwards, and the wicket will rotate strike. We could not even get dot balls in because the pitch was obviously providing a big pace for the batsman to work with. The slower balls were not holding up as much. "These small little factors, as I said, it did make a massive difference, and as a team you need to understand what was the reality of the situation out there in the middle, and that's where those 20, 25 extra runs would have been good, but brilliant bowling in the first six (overs by Pakistan) did not allow us to get those extra runs." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/ibps-invites-applications-for-probationary-officers/management-trainees-in-bank-of-baroda-indian-bank-pnb-and-many-others-for-2022-23/articleshow/87249654.cms">IBPS invites applications for probationary officers/management trainees in Bank of Baroda, Indian Bank, PNB and many others for 2022-23</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/here-are-the-top-ten-tech-deals-on-amazon-sale/articleshow/87249606.cms">Last week of Amazon Great Indian Festival sale — here are the best tech deals worth checking out</a>

Virat Kohli says 'high intensity' IPL took a toll on India, after the team got thwarted by Pakistan on Sunday

<keyword id="3658" type="General" weightage="20" keywordseo="INDIA" source="Orion">India</keyword>'s run for an elusive Women's <keyword id="44040" type="General" weightage="20" keywordseo="T20-WORLD-CUP" source="Orion">T20 World Cup</keyword> title will begin again when they open their campaign against <keyword id="4667767" type="General" weightage="20" keywordseo="arch-rivals-Pakistan" source="Orion">arch-rivals Pakistan</keyword> at the <keyword id="6118098" type="General" weightage="20" keywordseo="Newlands-Cricket-Ground" source="Orion">Newlands Cricket Ground</keyword> in Cape Town on Sunday. With a historic victory in the ICC Under-19 Women's T20 <keyword id="22177" type="General" weightage="20" keywordseo="WORLD-CUP" source="Orion">World Cup</keyword> coming in South Africa last month, Harmanpreet Kaur &amp; Co have got the motivation to go one step further from their runners-up finish in the 2020 T20 World Cup and get their hands on the trophy. They will also be aided by U19 Women's T20 World Cup-winning captain Shafali Verma and wicketkeeper-batter Richa Ghosh joining the side for the marquee event, bringing a lot of knowledge about the conditions in South Africa. Over the years, India versus Pakistan clashes bring about a sense of anticipation and excitement among viewers as well as provided some of the most historical and thrilling moments in the game of cricket. But in the last few days, the availability of Smriti and Harmanpreet have emerged as areas of concern. Harmanpreet had picked a left-shoulder injury during the loss in the tri-series final to South Africa while Smriti had apparently picked an injury to her left middle finger in the warm-up match against Australia. If India are to go all the way to the trophy, they will need Shafali, Richa and Jemimah Rodrigues to come good consistently plus support mainstays Harmanpreet and Smriti. Deepti has to continue her good form with bat and ball, which has been stellar of late. With the ball, the roles of Renuka Thakur, Pooja Vastrakar and Shikha Pandey will be key in the fast-bowling department. In terms of spinners, Deepti will need Rajeshwari Gayakwad, Devika Vaidya and part-time spinners, Harmanpreet and Shafali, to come good. On the other hand, Bismah Maroof, captain of the Pakistan team, will be looking to improve on her country's performances in major tournaments and change the fortunes of the team at the T20 World Cup. Bismah and Javeria Khan are featuring in their eighth edition of the Women's T20 World Cup. She will be looking at her compatriots, veteran all-rounder Nida Dar and young lower-order batter Ayesha Naseem, apart from Sidra Amin and Tuba Hassan, to come good in the T20 World Cup. The bowling unit will be spearheaded by fast bowler Fatima Sana, with Tuba, Aimen Anwar, Nashra Sandhu and Sadia Iqbal to provide ample support on slow pitches. The last time these two teams met in a T20I game, it was in the Women's Asia Cup at Sylhet, Bangladesh in October last year, where Pakistan pulled off an upset 13-run victory over India. Come Sunday, and India will be hoping that they get the better of Pakistan to get their T20 World Cup campaign kickstarted on a bright note and inch closer towards the elusive trophy. Apart from Pakistan, they will also face 2009 champions England, and 2016 winners West Indies, and Ireland in the group stage of the competition. India's matches in the Women's T20 World Cup will be broadcasted on Star Sports and Hotstar in the country, with coverage to be brought in Hindi, Tamil, Telugu and Kannada. Squads: India: Harmanpreet Kaur (c), Smriti Mandhana, Shafali Verma, Yastika Bhatia, Richa Ghosh, Jemimah Rodrigues, Harleen Deol, Deepti Sharma, Devika Vaidya, Radha Yadav, Renuka Thakur, Anjali Sarvani, Pooja Vastrakar, Rajeshwari Gayakwad, Shikha Pandey. Pakistan: Bismah Maroof (c), Aiman Anwar, Aliya Riaz, Ayesha Naseem, Sadaf Shamas, Fatima Sana, Javeria Khan, Muneeba Ali, Nashra Sundhu, Nida Dar, Omaima Sohail, Sadia Iqbal, Sidra Amin, Sidra Nawaz, Tuba Hassan. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/direct-tax-collections-fy-2022-23-records-growth-at-15-67-lakh-cr/articleshow/97821630.cms">Direct Tax Collections (FY 2022-23) records growth at ₹15.67 lakh cr</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/orphaned-and-abandoned-children-are-same-says-bombay-hc-pulls-up-maha-for-differentiating/articleshow/97798611.cms">Orphaned and abandoned children are same says Bombay HC, pulls up Maha for differentiating</a>

Women's T20 World Cup: India begin chase for elusive title with opener against arch-rivals Pakistan (preview)

New Delhi, Indian dairy giant <keyword id="19934680" type="General" weightage="20" keywordseo="Amul" source="keywords" meta.keywordsubtype="org" meta.entityname="Amul" meta.hostid="261" meta.entityid="Amul">Amul</keyword> will sponsor the <keyword id="21344767" type="General" weightage="20" keywordseo="USA-cricket-team" source="keywords">USA cricket team</keyword> in the <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> in June, the country's cricket board announced on Thursday. The USA will be making their tournament debut as co-hosts of the tournament beginning June 1. Part of the event, including the semifinals and finals, will take place in the Caribbean. Amul was named the Lead Arm sponsor of the USA national team at an event in New York. The World Cup opener will be played between USA and Canada on June 1. The Indian dairy behemoth with global footprints has sponsored cricket teams in the past as well including the Netherlands. Amul milk is also now being sold in the USA. USA recently beat Canada 4-0 in a bilateral series. Venu Pisike, Chairman of <keyword id="21344769" type="General" weightage="20" keywordseo="USA-Cricket" source="keywords" meta.keywordsubtype="org" meta.entityname="USA Cricket" meta.hostid="261" meta.entityid="USA Cricket">USA Cricket</keyword>, said: "Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field." "The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming <keyword id="20412710" type="General" weightage="20" keywordseo="ICC-T20-World-Cup" source="keywords">ICC T20 World Cup</keyword> 2024," Jayen Mehta, Managing Director of Amul, added.

Amul to sponsor USA cricket team in T20 World Cup

<ul><li><keyword id="496245" type="General" weightage="100" keywordseo="suryakumar-yadav" source="Orion">Suryakumar Yadav</keyword> on Wednesday became the world's number one batsman in T20 internationals.</li><li>Yadav overtook Pakistan opener <keyword id="292844" type="General" weightage="80" keywordseo="mohammad-rizwan" source="Orion">Mohammad Rizwan</keyword> to become just the second Indian player to hold the top T20I batter ranking.</li><li>Yadav has accumulated 863 points with Rizwan at 842 points.</li></ul>The swashbuckling Suryakumar Yadav on Wednesday became the world's number one batter in T20 Internationals, rising to the top on the back of his incredible form in recent times. Yadav overtook Pakistan opener Mohammad Rizwan to become just the second Indian player to hold the top T20I batter ranking. Since beginning his T20I journey for India in March last year, Yadav has quickly established himself as one of the best batters in the shortest format of the game, scoring one century and 11 fifties from 37 appearances for his country. The 32-year-old Yadav has also played 13 ODIs for India. Yadav has accumulated 863 points with Rizwan at 842 points. New Zealand's Devon Conway completes the top three with 792 points. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/cbdc-trial-a-landmark-moment-in-the-history-of-money-shaktikanta-das/articleshow/95250548.cms">CBDC trial a landmark moment in the history of money: Shaktikanta Das</a> <a href="https://www.businessinsider.in/tech/all-you-need-to-know-about-twitters-blue-tick-and-why-elon-musk-wants-you-to-pay-for-it/slidelist/95246904.cms">All you need to know about Twitter’s Blue Tick and why Elon Musk wants you to pay for it</a>

India's Suryakumar Yadav becomes the world's No 1 T20I batsman

The International Cricket Council (<keyword id="19901177" type="General" weightage="20" keywordseo="ICC" source="keywords" meta.keywordsubtype="org" meta.entityname="ICC" meta.hostid="83" meta.entityid="ICC">ICC</keyword>) on Friday announced India legend <keyword id="19962760" type="General" weightage="20" keywordseo="Yuvraj-Singh" source="keywords">Yuvraj Singh</keyword> as an <keyword id="21048858" type="General" weightage="20" keywordseo="ICC-Mens-T20-World-Cup-2024" source="keywords">ICC Men's T20 World Cup 2024</keyword> ambassador, which will be played in the West Indies and USA from June 1 to 29. With just 36 days to go until the pinnacle global event for <keyword id="20098949" type="General" weightage="20" keywordseo="T20-cricket" source="keywords">T20 cricket</keyword> gets underway, ICC said in an official statement, "Yuvraj, who famously hit 36 runs in an over during the first-ever T20 <keyword id="19930296" type="General" weightage="20" keywordseo="world-cup" source="keywords">World Cup</keyword> in 2007 which he and India ultimately won, will attend a range of exciting World Cup promotional events in the United States in the lead-up to and during the T20 showpiece, including the highly anticipated India versus Pakistan fixture in New York on 9 June." "Some of my fondest cricketing memories have come from playing at the T20 World Cup, including hitting six sixes in an over, so it's very exciting to be part of this edition, which is set to be the biggest one yet," Yuvraj, ICC Men's T20 World Cup 2007 champion, said in an official statement. Yuvraj was named Ambassador with 36 days to go in celebration of his six sixes in an over during India's successful Men's T20 World Cup 2007 campaign. "The West Indies is a great place to play cricket with the fans coming to watch creating a vibe that is completely unique to that part of the world, while cricket is also expanding in the USA and I'm excited to be part of that growth through the T20 World Cup," he added. Yuvraj joined West Indies icon <keyword id="20094304" type="General" weightage="20" keywordseo="Chris-Gayle" source="keywords">Chris Gayle</keyword> and eight-time Olympic gold medallist <keyword id="21410578" type="General" weightage="20" keywordseo="Usain-Bolt" source="keywords">Usain Bolt</keyword> as the first ambassadors to be revealed. "India's clash against Pakistan in New York is going to be one of the biggest sporting fixtures in the world this year, so it's a privilege to be a part of and to witness the best players in the world playing in a new stadium," Yuvraj said. "It's an honour to have Yuvraj as an ICC Men's T20 World Cup Ambassador. His name is synonymous with the T20 World Cup, owning one of the event's most iconic moments when he became the first player to hit six sixes in a T20 International. He joins Chris Gayle and Usain Bolt as the first ambassadors to be announced, who will each add to the excitement of what will be the biggest T20 World Cup ever," Claire Furlong, ICC General Manager - Marketing and Communications, said. The marquee tournament will be played from June 1-29 with co-hosts USA taking on Canada in the opening fixture at Grand Prairie Stadium in Texas. A total of 55 matches will be played by 20 teams across 9 venues, culminating in the final on June 29 in Barbados. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/webstories/ultraviolette-f77-mach-2-electric-sports-bike-launched-in-india-starting-at-2-99-lakh/slidelist/109615934.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/webstories/ultraviolette-f77-mach-2-electric-sports-bike-launched-in-india-starting-at-2-99-lakh/slidelist/109615934.cms" target="_blank">Ultraviolette F77 Mach 2 electric sports bike launched in India starting at ₹2.99 lakh</a><a href="https://www.businessinsider.in/tech/mobile/news/realme-c65-5g-with-5000mah-battery-120hz-display-launched-starting-at-10499/articleshow/109619597.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-c65-5g-with-5000mah-battery-120hz-display-launched-starting-at-10499/articleshow/109619597.cms" target="_blank">Realme C65 5G with 5,000mAh battery, 120Hz display launched starting at ₹10,499</a><a href="https://www.businessinsider.in/tech/news/jiocinema-introduces-new-ad-free-premium-plans-starting-at-29/articleshow/109581033.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/jiocinema-introduces-new-ad-free-premium-plans-starting-at-29/articleshow/109581033.cms" target="_blank">An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema</a>

India legend Yuvraj Singh named ICC Men's T20 World Cup 2024 ambassador

<ul><li>After India lost to Pakistan in their T20 <keyword id="8984629" type="General" weightage="20" keywordseo="world-cup-2021" source="Orion">World Cup 2021</keyword> opener on October 24, 2021, the internet flooded with heartbreak tweets and disappointment memes.</li><li>On Sunday, India suffered their consecutive defeat as they were hammered by New Zealand.</li><li>It is almost Diwali and yet nobody, at least on the internet, is in the mood to celebrate. The internet is still trying not to revisit their memories of Sunday.</li><li>India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Most of us are now hoping that Afghanistan will beat New Zealand and India will win their remaining three fixtures against Scotland, Namibia and Afghanistan.</li><li>As the consumer sentiment plummeted, brands and advertisers also suffered. We speak to media experts to find out how India’s loss at the T20 World Cup will impact brands that have invested in the game this time and what it means for its airing partners.</li></ul>Cricket, undoubtedly, is still the most popular sport in India and it is the best way for brands to connect with their audiences. And when it is T20 World Cup, consumers in India are extra excited to cheer for the men in blue. They order merchandise, invite friends over or go to a sports bar to catch the tournament. It is more like a festival of sorts, where a whole family or group of friends get together and enjoy the game. Brands also go overboard, investing on the sport, to be where their fans are. However, what happens when the team you are cheering for fails? Consumers are heartbroken and if you are an advertising agency, all your post-victory campaigns, which you worked on for weeks, will now rot in your archives. It only takes one bad game to spoil the party and this time, our country lost twice. The India-Pakistan match dampened consumer sentiment and on Sunday, India suffered their successive defeat as they were hammered by New Zealand and consumers lost their will to work on Monday. FoodTech platform Zomato mirrored India’s sentiment in this push-notification yesterday and all I want to do is say, “Same, bro. Wait, who is chopping onions?” <div type="image" title="Screenshot_20211101-111427_One UI Home" msid="87468689" hostid="261"></div> India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Now the only hope is if Afghanistan beats New Zealand and India wins the remaining three fixtures against Scotland, Namibia and Afghanistan. Vikram Sakhuja, Partner &amp; Group CEO, Madison Media &amp; OOH said, “With cricket being a national passion, the fallout is that fans swing in extremes. India's wins leads to high ratings, and losses to poor ratings. In the 2016 T20 WC the super 12s (with 5 India games) had rated 4.4 amongst males audiences. This time round I won't be surprised if India's poor performance in the crunch games leads to a tournament average of sub 3 ratings. For Advertisers who pay top dollar to advertise on this platform it will be a reasonable setback. However if India does manage a top 2 position, the interest and ratings will spike. So fans and advertisers need to pray for New Zealand getting upset by the lesser ranked teams, and India dominating over these same teams.” Sharing how this low consumer sentiment is likely to impact brand performance and viewership for the rest of the World Cup tournament this year, <keyword id="512646" type="General" weightage="20" keywordseo="ambika-sharma" source="Orion">Ambika Sharma</keyword>, Founder and MD, Pulp Strategy said, “Match viewership will decline and by some estimates, it may go down by 50% or more as a fall out of India’s exit from the World Cup. ICC having anticipated the disappointment of fans has already decided to allow full refunds, fans are relieved I’m sure. Advertisers, on the other hand, will see a drop in viewership for the next set of matches. However, towards the flag end of the World Cup, most advertisers would have received their visibility via the spots in the matches up to the point of India’s exit. The media team may have some difficulty in selling the last-minute inventory which goes at a premium.” On the other hand, Mohit Joshi, CEO, Havas Media Group India is confident that the interest levels won't dip. He said, “India is a cricket-loving nation with a huge fan following for the sport and the legends of the cricketing world. While there are sentiments with team India involved and the loss is a huge disappointment, there are bigger sentiments associated with the game, and as a nation, we've always appreciated good cricket and good talent. As we move towards the semis and the finals, we expect to see great cricket, therefore I don’t see the interest levels going down and the love for the game should keep the viewership ticking.” Sujay Kar, EVP- Commerce, CRM, and Media, VMLY&amp;R India said that some advertisers might be in for a shock. "These defeats can lead to an early exit for India, which would have an adverse impact for brands that have invested their Advertising Dollars and the Advertising Mediums. Without India in the Knockout rounds, the viewership might go down significantly, which means lesser impressions served and lower business impact. Given that it’s peak festive season and there are no big showpiece events involving India in near future, some of the advertisers have invested heavily hoping for a big post-pandemic boost and they might be in for a rude shock," said Kar. Grashima Sahni, Senior Director- Planning and Strategy, Carat India told us about brands that might benefit from investing this year despite the early exit. She said, “With team India seeing an unpredictable early exit from the T20 world cup 2021, the invested brands are reaping lower than what they sowed and expected to reap. Investment in live cricket is more about associating with the spirit than pure media metrics. With the early exit and defeat from Pakistan, the mood in fans is dim. The deal deliveries may match the bought media metrics eventually but the qualitative factor of 'context' the brands were hoping to ride turned flat with this exit. Brands that balanced their investments with festive entertainment buys this season will benefit over the highly skewed and only cricket investing brands.” <keyword id="12452300" type="General" weightage="20" keywordseo="sushil-anatharaman" source="Orion">Sushil Anatharaman</keyword>, Media Director, Gozoop Group said, “Brand who have taken fixed deals like title, associate and other sponsorships will definitely suffer because the reach they would have expected in the next round will go low if India doesn't qualify. However, if we miraculously do enter the next round, then again there will absolutely be no problems for these brands. Other brands who do spot buying will really not be affected by this.” Shrenik Gandhi, CEO and Co-founder, White Rivers Media reminded us that brands who spent on digital media can easily pull back their spends. He said, "Sports marketing comes at a risk-reward ratio, subject to team’s performance. There are times when teams perform really well. Those are the times when brands benefit disproportionately. And then there are times like these, when teams don't perform - those are the times when brands can pull back their expenses. Digital has the power wherein a lot of spends can be controlled on a real-time basis. That may not be the case when it comes to ATL and outdoor media. That's the benefit where there is plug and play possible. Hence, the brands that are investing heavily on digital may not suffer as much. Of course, it's a big opportunity loss because bad performance results in lesser attention and lesser attention results in lesser impressions and lesser impressions results in lesser opportunities to sell and hence lesser advertisement budgets spent." This time, the T20 World Cup has aligned with the festive season and brands are extra generous to spend on TV and OTT platforms during this time of the year. According to media reports, broadcaster Star Sports sold inventory worth more than Rs 1,000 crore this year. It has onboarded Byju’s, Dream 11, Coca Cola, Vimal, PhonePe, Havells, Netmeds, CoinDCX, JioMart, Skoda, Mondelez, Reliance Trends, Pernod, Upstox, Samsung and Cred as key sponsors. On its streaming platform Disney+ Hotstar, Dream11, Vimal Elaichi, Coinswitch, Oppo, Swiggy, Maruti, AMFI, PhonePe, Mondelez and Upstox have invested this season. During the ICC <keyword id="1268840" type="General" weightage="20" keywordseo="world-cup-t20" source="Orion">World Cup T20</keyword> held in 2015, the India-Pakistan match rated 11.9 TVR (TAM data M15+ ABC) on the STAR network and 2.9 TVR on Doordarshan and had garnered 288 million views. This year too, cricket dominated the conversation on Twitter. Between 01 July 2020 - 01 July 2021, there have been over 75 million conversations about cricket on the service in India. However, this time, the Twitterati is too disappointed. Yesterday, #BoycottIPL was trending on Twitter because fans alleged that the Board of Control of Cricket in India (BCCI) has commercialised cricket and is prioritising the Indian Premier League over an International League. <div type="twitter" handle="gauravmondal14" handlename="Gaurav" image="http://pbs.twimg.com/profile_images/916250813063823360/dcjy4Ndh_normal.jpg" favoritecount="120" retweetcount="20" status="#BanIPLothers team mixed strategy during the break ...and then there comes indian team ..&quot;chal time mila hai ad… https://t.co/eoR5aNwFSq" createdat="1635748606000" id="1455061234961633280"></div><div type="twitter" handle="Depress7S" handlename="Samreen" image="http://pbs.twimg.com/profile_images/1454307245425143811/zbszQqUY_normal.jpg" favoritecount="1881" retweetcount="279" status="Indian fans on airport: Congratulations India . #BanIPL #IndiaVsNewZealand https://t.co/QQtSetHXoy" createdat="1635704110000" id="1454874604720332804"></div> <div type="twitter" handle="SardarSajid786" handlename="M . S A J I D 🇵🇰" image="http://pbs.twimg.com/profile_images/1439137172263682048/ihbnmQha_normal.jpg" favoritecount="0" retweetcount="0" status="Please @ICC ban IPL kun k IPL se cricket tabah ho rahi hai .#BanIPL https://t.co/Hw6tKka0nf" createdat="1635767412000" id="1455140113088983041"></div> Commenting on this Twitter outburst, Anatharaman said, “The Twitterati in India is very less if we compare to the advertising universe size of products and services advertised during IPL. Also, trends on Twitter can end in an hour too and hence people will forget these trending hashtags soon. It doesn't really affect the IPL in any way. In fact, it's been a tournament that has been associated with worse controversies like spot-fixing etc. but the tournament has still continued growing year by year and has also benefitted the brands associated with them.”

How India's loss at the T20 World Cup will affect Indian brands

Mumbai (Maharashtra) [India], June 27 (ANI): Ahead of his side's ICC <keyword id="152505" type="General" weightage="20" keywordseo="T20-World-Cup-semifinal" source="Orion">T20 World Cup semifinal</keyword> clash against India, former England cricketer <keyword id="45330" type="General" weightage="20" keywordseo="Paul-Collingwood" source="Orion">Paul Collingwood</keyword> hailed Men in Blue pace spearhead <keyword id="1627109" type="General" weightage="20" keywordseo="Jasprit-Bumrah" source="Orion">Jasprit Bumrah</keyword>, calling him the "<keyword id="22196639" type="General" weightage="20" keywordseo="best-cricketer-in-the-world" source="Orion">best cricketer in the world</keyword>". It will be a rematch of the semifinal from the 2022 edition of the tournament as a red-hot Team India will meet England in the second semifinal of the ongoing ICC <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> at Guyana on Thursday. The last time these two nations faced off in a Men's T20 World Cup semi-final was just 19 months ago in Adelaide, when a remarkable opening partnership between Jos Buttler and Alex Hales saw England cruise to 10 wicket win that forced a complete rethink in India's T20 strategy and move away from more established superstars to younger blood, from conservatism to aggression. This time around, India has more batting firepower led by experienced campaigners skipper Rohit Sharma and Virat Kohli, more attacking options through the middle overs, and more variation in their attack. But the defending champions will take some beating, especially with skipper Jos Buttler and his new opening partner Phil Salt both in blistering form. Speaking exclusively in the Star Sports Press Room, former England captain Collingwood spoke on the impact <keyword id="19989685" type="General" weightage="100" keywordseo="Bumrah" source="keywords">Bumrah</keyword> has on the <keyword id="8675" type="General" weightage="20" keywordseo="indian-cricket-team" source="Orion">Indian cricket team</keyword>. He said, "I think if you had a piece of paper and had to pick a cricket team, in any form of the game, Jasprit Bumrah would be the first name going on that list right at the top. It is as simple as that. He is the best cricketer in the world at this moment. The skill level, the pace, and the deception that he has in T20 cricket are incredible." However, Collingwood said that England is playing an aggressive brand of cricket and if they manage to attack Jasprit, it will have a huge affect on the game. He also advised England not to take a conservative approach and focus on just seeing off Bumrah safely. "You saw Travis Head get after Bumrah a couple of times, in the Australia match. And the impact it has if the opposition takes down your spearhead could dishearten the Indian cricket team. So that is an approach that England may take, but it is a risky one because we know how skillful and how many wickets Bumrah can take," he concluded. In six matches, Bumrah has taken 11 wickets so far in the tournament at an average of 8.54 and an economy rate of just above 4. His best bowling figures are 3/7. England is just two games away from making history and becoming the first men's team to retain a T20 World Cup, as per the ICC. On the other hand, India has not won this tournament since its inception back in 2007, and is searching for its first World Cup win in any format since 2011's 50-over tournament. India's last ICC trophy was in 2013, when they captured the ICC Champions Trophy in England. India squad: Rohit Sharma (c), Hardik Pandya, Yashasvi Jaiswal, Virat Kohli, Suryakumar Yadav, Rishabh Pant, Sanju Samson, Shivam Dube, Ravindra Jadeja, Axar Patel, Kuldeep Yadav, Yuzvendra Chahal, Arshdeep Singh, Jasprit Bumrah, and Mohammed Siraj. England squad: Jos Buttler (c), Moeen Ali, Jofra Archer, Jonathan Bairstow, Harry Brook, Sam Curran, Ben Duckett, Tom Hartley, Will Jacks, Chris Jordan, Liam Livingstone, Adil Rashid, Phil Salt, Reece Topley, Mark Wood. (ANI)

"Best cricketer in the world": Collingwood hails Bumrah ahead of India vs England T20 WC semifinal clash

<ul><li><keyword id="109079" type="General" weightage="20" keywordseo="thums-up" source="Orion">Thums Up</keyword> partners with Jasprit Bumrah.</li><li>Continues the #PalatDe movement with ICC Men’s <keyword id="44040" type="General" weightage="20" keywordseo="T20-World-Cup" source="Orion">T20 World Cup</keyword>.</li></ul> Thums Up, <keyword id="6385848" type="General" weightage="20" keywordseo="Coca-Cola-India" source="Orion">Coca-Cola India</keyword>’s home-grown brand, has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner. After celebrating real heroism with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up continues to narrate stories of strength, resilience and heroism through its association with ICC Men’s T20 World Cup and the Indian fast bowler – Jasprit Bumrah. The <keyword id="12017319" type="General" weightage="20" keywordseo="ICC-Mens-T20-World-Cup-2021" source="Orion">ICC Men’s T20 World Cup 2021</keyword> will take place in UAE and Oman from 17 October till 14 November. The Coca-Cola Company has a long history of sponsoring major sporting events around the world. The Coca-Cola Company has an eight-decade-long association with Olympics, four decades with the FIFA and nearly 25 years with World Cup Rugby. These associations with sporting events underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers. <div type="Youtube" id="qsjyzj6pdF4" title="Jasprit Bumrah | Toofan jo sab #PalatDe" thumbUrl="https://i.ytimg.com/vi/qsjyzj6pdF4/mqdefault.jpg"></div> Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia said, “Cricket is a shared passion and one of the most popular sports connecting over a billion Indian fans, across gender, generations and cultures. In-line with our history of partnering with global sporting events and our association with the Tokyo Olympics and Paralympics 2020, our strategic partnership with ICC, reinforces our commitment to refresh viewers and enhance their entertainment experiences. The brand continues to pay an ode to the hard work, determination and overcoming of multiple challenges by our players to represent India at such prestigious sporting events. We are proud to welcome Jasprit Bumrah, one of the best fast bowlers in the world, to the Thums Up family. His struggles and life journey embodies the spirit of the brand and will resonate with sports fans around the world.” Speaking about the partnership, Jasprit Bumrah, said, “I am absolutely delighted to be associated with Thums Up and providing a platform to players to share their journeys and give the nation a chance to celebrate their achievements and uplift their spirits. The brand is focused on associating with global sporting events and saluting the strength and heroism of real people - the players. I believe this is an ideal partnership that brings out the natural connect with cricket fans and showcases the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges and represent our country.” Through this campaign, Thums Up aims to showcase the arduous journey of Jasprit Bumrah, who against all odds and undesirable opinions, stays committed and rises up to the occasion, by becoming one of the best bowlers in the world. The campaign also features a similar video which showcases the story of Mohammed Siraj, the Indian fast bowler. It includes a series of videos and related visuals for digital and social media to keep the audiences connected with the ICC Men’s T20 Word Cup. The campaign will also give viewers a chance to meet Jasprit Bumrah and Mohammed Siraj along with chances to win other exciting prizes. The video campaign effectively aligns with Thums Up’s brand message of ‘real heroism’, resilience and strength against the backdrop of the inspirational tagline - Apni Pace Se, India Ka Game #PalatDe. <keyword id="2811220" type="General" weightage="20" keywordseo="sukesh-nayak" source="Orion">Sukesh Nayak</keyword>, Chief Creative Officer, <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword> said, “We love cricket and we admire the grit, hard work and determination of our players, who overcome everything to play for the country. After Olympics and Paralympics, in the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers”

You Searched For "World Cup T20" and got 11 results

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How India's loss at the T20 World Cup will affect Indian brands

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Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021

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