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International Women’s Day will be observed worldwide this year on Wednesday, March 8, 2023. Every year, Women’s Day wears a new theme. This year, the theme is ‘EmbraceEquality’. On this day, renowned women who have made inspiring contributions to different spheres of life are venerated. Women forums and those who champion the cause organize events to assert the importance of womanhood, and brainstorm on the ways to bring in true quality. <cmsannotation type="cmsannotation" annotationid="Here is a collection of Women’s Day 2023 messages and wishes." comment="subhead" text="Here is a collection of Women’s Day 2023 messages and wishes.">Here is a collection of Women’s Day 2023 messages and wishes.</cmsannotation> Women’s day 2023 messages and wishes “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” Cheers to Women's Day! A woman in any form shall be honoured. Happy International Women’s Day 2023. This day belongs to you. I wish you success and courage as you go through life. Greetings for International Women's Day. Everything you do for me makes a big difference in my life. With all my heart, I thank you for making my life better. Happy International Women's Day! A woman is much more than just a person. She has the ability to create a life, to cope with so much pain, and always emerge as the strongest person in every room. National Women’s Day best regards! A woman is one who walks in her own footsteps rather than following the direction shown by the crowd. Happy International Women's Day! We cannot all succeed when half of us are held back. We call upon our sisters around the world to be brave – to embrace the strength within themselves and realize their full potential. I thank you for your constant support at all times. You stood beside me like a rock. Happy Women's Day! You have faced hardships with bravery and resilience. You have disarmed your problems through your smile. You have concealed your worries in your heart. You are a strong woman indeed…Just enjoy this Day. Happy Women’s Day! You have always been my inspiration. I am thankful to you for every single thing you have done for me. Happy Women’s Day! You should never let your fears prevent you from doing what you know is right. The most important thing one woman can do for another is expand her sense of actual possibilities. Happy Women’s Day! Feminism isn’t about making women strong. Women are already strong. It’s about changing the way the world perceives that strength Happy Women's Day, to someone who is much more wonderful than they think they are. With all my love. Happy Women’s Day to all the strong, intelligent, talented, and simply wonderful women in the world! Never forget how much you are loved and appreciated. Women are the sustaining force of any society — they think of the children and the next generation's chances. Happy Women’s Day! Had women not been there, life would have never been so beautiful and blessed…. Wishing a very Happy Women’s Day to one such woman who makes life so wonderful for me!!!!” Women are inspirations for others in so many ways. They wonderfully manage both their personal as well as professional lives. Happy International Women’s Day 2023! Females are the most beautiful, gorgeous creatures in the whole world. And I think that we are gorgeous no matter what size we are. Happy Women’s Day! Females are the most beautiful, gorgeous creatures in the whole world. And I think that we are gorgeous no matter what size we are. Happy Women’s Day! Always hold your head high. Look the world straight in the face. Happy International Women’s Day 2023! She doesn't follow the crowd rather she makes the crowd follow. Happy Women's Day! Don’t stop until you’re proud. Happy International Women’s Day 2023! Sure, God created man before woman. But then you always make a rough draft before the final masterpiece. Women are the real architects of society. Happy Women’s Day! This life has no existence without a strong ally in ‘Woman’ in every stage of life starting from motherhood to wife, from sister and finally a daughter. Happy Women’s Day! A charming woman doesn’t follow the crowd; she is herself. Happy Women’s Day! You are fierce, bold and daring! Also, the best when it comes to caring. Happy Women’s Day! You should never let your fears prevent you from doing what you know is right. Happy Women’s Day! Well behaved women seldom made history. Happy Women’s Day! I am grateful to be a woman. I must have done something great in another life. Happy Women’s Day! I was raised by an extraordinary woman who taught me never to cry and get up every time I fail. Happy Women's Day.

Women’s day 2023 messages and wishes

International Women’s Day (IWD) is a concept that is older than a century. The decision to celebrate International Women’s Day was agreed in Copenhagen, Denmark. The first of its kind in history under the International Label was celebrated in 1911 with more than a million attendees. Year on year, March 8 is earmarked for the observance of this day. The agenda for Women’s Day includes celebrating the achievement of women in the global scene, spreading the awareness about equality of women, lobbying the international community to accelerate gender parity and organising fundraisers for charities focused on females. The theme for Women’s Day in 2023 is #BreakTheBias. Here is a collection of International Women’s Day wishes and messages to share with the women you adore, respect and appreciate on this memorable event. <cmsannotation type="cmsannotation" annotationid="International Women’s Day wishes and messages" comment="subhead" text="International Women’s Day wishes and messages">International Women’s Day wishes and messages</cmsannotation> A woman in any form shall be celebrated and honoured, be it, a sister or a wife or a mother or any other form. Wishing you a Happy Women’s Day! Feminism isn’t about making women strong. Women are already strong. It’s about changing the way the world perceives that strength. Happy Women’s Day! A woman with a voice is, by definition, a strong woman. Happy Women’s Day! Every Home, Every Heart, Every Feeling, Every Moment Of Happiness is incomplete without you. Only you can complete this world. Happy Women’s Day Sister!!! A woman is one who walks in her own footsteps rather than following the direction shown by the crowd. Happy Women’s Day! Today we celebrate every woman on the planet. You bring so much love and beauty into our world just by being in it, and it makes everyone a little bit happier. The Sun shines brighter when you smile, ladies, so keep smiling! Happy Women's Day! You have faced hardships with bravery and resilience. You have disarmed your problems through your smile. You have concealed your worries in your heart. You are a strong woman indeed…Just enjoy this Day. Happy Women’s Day! We need to reshape our own perception of how we view ourselves. We have to step up as women and take the lead. Happy Women’s Day! There is no limit to what we, as women, can accomplish. Wishing you a Happy Women’s Day! I really feel proud when I see that you are more serious about your career and life than me... I am truly blessed to have you... Happy Women’s Day to you. You are the strength, you are the inspiration, you are the power, you are the guidance…. You are the friend and you are the woman…. Happy Women’s Day to you! Women are inspirations for others in so many ways. They wonderfully manage both their personal as well as professional lives. Happy Women’s Day 2023. There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer. Friendship is the most beautiful relationship and being friends with a woman is a blessing. Happy Women’s Day. There are so many times when we don’t really appreciate what women do for us. Here’s a big thanks to all the amazing women for their hard work and dedication. Happy Women’s Day! You were there when everyone had left to hold my hand, to offer me support and be my strength. Happy Women’s Day! It's Women's day! Feel special and unique on the top of the world! The day you walked into my life, changed my life beautifully. I wish you all the happiness and smiles in this world because you are special. Happy Women’s Day to my wife. I am blessed in every sense to be married to you because you have brought so much stability, peace and happiness in my life which is so precious. Happy Women’s Day! Woman’s Day is an amazing opportunity to remind ourselves that fighting for our ladies is a very important thing to do. Support every woman around you and respect everything they do, because they deserve it. On International Women’s Day, I want to tell you that I respect you more than I love you because you have made such a remarkable difference to me and my life. The life of a woman is full of challenges but you have faced them all with grace and dignity and today you are a woman of substance. Happy Women’s Day to my dearest wife. I respect you more than I love you because you are the epitome of patience, love, dedication and commitment... Love you always... Happy Women’s Day. Happy Women's Day to all the incredible women! Shine on.... Not just today but everyday! Our world would mean nothing without women. Their courage that exists in perfect harmony with amazing tenderness saves our world every day. Happy Women's Day to our mothers, daughters and sisters!

Women’s Day 2023 – Here is a list of wishes and messages you can send to the women in your lives

The world will celebrate <keyword id="6421805" type="UNKNOWN" weightage="20" keywordseo="International-Womens-Day">International Women’s Day</keyword> on Sunday, March 8, 2020. It is time to celebrate womanhood in all its glory. Greet your friends, family members and contacts with thought provoking and meaningful quotes on this wonderful day. There is no better way to connect with your dear ones than by greeting them with the chosen <keyword id="124343" type="PERSON" weightage="20" keywordseo="Womens-Day">Women’s Day</keyword> quotes that will inspire them. And remember, the theme for this year’s Women’s Day is <a href="https://www.internationalwomensday.com/Theme">#EachForEqual</a> that calls for a gender-equal world. Here is a collection of such quotes. Women are made to achieve anything and everything Here are some quotes for aspiring women. “To tell a woman everything she cannot do is to tell her what she can.” –Spanish Proverb “Where there is a woman, there is magic.” –Ntozake Shange “Above all, be the heroine of your life. Not the victim.” –Nora Ephron “Girls should never be afraid to be smart.” –Emma Watson “A strong woman stands up for herself. A stronger woman stands up for everyone else.” –Unknown Confidence and courage can take a woman forward to achieve big Women of our times are becoming stronger than ever. Choose from these quotes to encourage courageous women. “The best protection any woman can have is courage.” –Elizabeth Cady Stanton “She wasn’t looking for a knight. She was looking for a sword.” –Atticus “A strong woman looks a challenge in the eye and gives it a wink.” –Gina Carey “Little girls with dreams become women with vision.” –Unknown. “No one can make you feel inferior without your consent.” –Eleanor Roosevelt “She remembered who she was and the game changed.” –Lalah Deliah “Her soul is fierce, her heart is brave, her mind is strong.” –Unknown Unleash the potential Women are a treasure house of wisdom, courage, confidence and will power. With the following quotes, remind your dear one that she has a lot of potential. “Women are the largest untapped reservoir of talent in the world.” –Hillary Clinton “There is no limit to what we, as women, can accomplish.” –Michelle Obama “There is nothing stronger than a broken woman who has rebuilt herself.” –Hannah Gadsby Women can outperform men A lot of women are proving they are no way inferior to men. Choose from the following quotes to appreciate women who are challenging men. “If you want something said, ask a man. If you want something done, ask a woman.” –Margaret Thatcher “Sometimes it’s the princess who kills the dragon and saves the prince.” –Samuel Lowe “A man’s got to do what a man’s got to do. A woman must do what he can’t.” –Rhonda Hansome “Some of us are becoming the men we wanted to marry.” –Gloria Steinem “Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others.” –Amelia Earhart Nurture the team spirit in women It is time that women inspire each other and motivate one another to make a new history. Ignite the team spirit in women with these quotes. “You can always tell who the strong women are. They are the ones you see building one another up instead of tearing each other down.” –Unknown “Real queens fix each other’s crowns.” –Unknown Never be afraid of failures It is acceptable to fail in life as long as you have learnt the lessons they teach you. Rise up once again and invest the lessons you derived from failures courageously only to succeed, and show to the world who you are. Send these quotes to women to make them stronger after every fall they sustain. “It’s okay if you fall down and lose your spark. Just make sure that when you get back up, you rise as the whole damn fire.” –Colette Werden “A woman is like a tea bag: You can’t tell how strong she is until you put her in hot water.” –Eleanor Roosevelt “The strongest action for a woman is to love herself, be herself, and shine amongst those who never believed she could.” –Unknown “A strong woman can also be vulnerable. Just because there’s a crack in your armor, don’t doubt your strength for one moment.” –Unknown “I am proud of the woman I am today because I went through one hell of a time to become her.” –Unknown “Throw me to the wolves and I will return leading the pack.” - Unknown “Never be ashamed of a scar. It simply means you were stronger than whatever tried to hurt you.” –Unknown

Happy International Women’s Day Quotes

<ul><li><keyword id="6745141" type="UNKNOWN" weightage="20" keywordseo="entropik-tech">Entropik Tech</keyword>’s latest report looks at the top most ads that were released to celebrate International Women’s Day.</li><li>Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.</li></ul>In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes. While we are still far from seeing underrepresented groups of women like a Muslim girl, transwomen or a northeastern girl as the protagonist in an ad that doesn’t talk about inclusivity, we are taking baby steps towards diversity and acceptance with each passing year. We reached out to Entropik Tech, an Emotion AI start-up that enables brands across the world to measure subconscious behaviour of the consumer, to find out how the audience is responding to Women’s Day campaigns this year. Here are some of the most talked-about ads this International Women’s Day: <cmsannotation type="cmsannotation" annotationid="Prega News" text="Prega News">Prega News</cmsannotation> Affect Lab Score: 40.76 Attention: 66.18 Engagement: 23.68 <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Dove" text="Dove">Dove</cmsannotation> Affect Lab Score: 40.4 Attention: 66.1 Engagement: 23.01 <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Google" text="Google">Google</cmsannotation> Affect Lab Score: 40.38 Attention: 66.3 Engagement: 22.92 <div type="Youtube" id="Oy-L-OVwmZQ" title="First of Many — Women’s History Month 2021" thumbUrl="https://i.ytimg.com/vi/Oy-L-OVwmZQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Zivame" text="Zivame">Zivame</cmsannotation> Affect Lab Score: 40.36 Attention: 65.98 Engagement: 22.51 <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Reliance General Insurance" text="Reliance General Insurance">Reliance General Insurance</cmsannotation> Affect Lab Score: 40.17 Attention: 65.87 Engagement: 23.07 <div type="Youtube" id="82zBk8ytUoE" title="Womentum by Reliance General Insurance I Usha Uthup" thumbUrl="https://i.ytimg.com/vi/82zBk8ytUoE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Boat India" text="Boat India">Boat India</cmsannotation> Affect Lab Score: 38.61 Attention: 66.12 Engagement: 18.74 <div type="Youtube" id="d2ZpIzdcxzY" title="boAt - I Am A Rebel Ft. Raja Kumari | Kiara Advani | BaniJ | Mass Appeal India - OUT NOW" thumbUrl="https://i.ytimg.com/vi/d2ZpIzdcxzY/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Max Fashion" text="Max Fashion">Max Fashion</cmsannotation> Affect Lab Score: 37.86 Attention: 65.85 Engagement: 17.36 <div type="Youtube" id="qwJ38jZacG4" title="#YouAreSoBeautifull | Max Women's Fest 2021" thumbUrl="https://i.ytimg.com/vi/qwJ38jZacG4/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Levi’s" text="Levi’s">Levi’s</cmsannotation> Affect Lab Score: 37.12 Attention: 65.64 Engagement: 16.06 <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div>

International Women’s Day: Campaigns that garnered the most engagement this year

International Women’s Day came into existence in 1917 when Soviet Russia granted suffrage to the nation’s women on March 8 of that year. Subsequent to this, this day became a national holiday and came to be associated with the themes concerning women’s equality and development. Especially communist countries and social movements are celebrating this day with great fervour. Worldwide, events are organized on this day to create an awareness regarding the needs of the global women community and press for those changes that will bring about some betterment in their lives. Here is a collection of Women’s Day quotes you can share with the women dear to you and those you adore. <cmsannotation type="cmsannotation" annotationid="International Women’s Day Quotes" comment="subhead" text="International Women’s Day Quotes">International Women’s Day Quotes</cmsannotation> "We need women’s representation that reflects all women and girls in all their diversity and abilities, and across all cultural, social, economic and political situations. This is the only way we will get real societal change that incorporates women in decision-making as equals and benefits us all." - quoted by Phumzile Mlambo-Ngcuka, UN Women Executive Director, on International Women’s Day 2023. Feminism isn’t about making women strong. Women are already strong. It’s about changing the way the world perceives that strength. - G.D. Anderson “Here’s to strong women: May we know them. May we be them. May we raise them.” –Unknown There is nothing stronger than a broken woman who has rebuilt herself. - Hannah Gadsby “Well-behaved women rarely make history.” –Eleanor Roosevelt Life is tough, my darling, but so are you. - Stephanie Bennett-Henry “A charming woman doesn’t follow the crowd; she is herself.” –Loretta Young Women are the real architects of society. – Cher “The best protection any woman can have is courage.” –Elizabeth Cady Stanton The most important thing one woman can do for another is expand her sense of actual possibilities. - Adrienne Rich “You were given this life because you are strong enough to live it.” –Unknown We realize the importance of our voice when we are silenced. - Malala Yousafzai “Women are the largest untapped reservoir of talent in the world.” –Hillary Clinton Always be a first-rate version of yourself instead of a second-rate version of somebody else. - Judy Garland “A girl should be two things: Who and what she wants.” –Coco Chanel Well-behaved women rarely make history. - Eleanor Roosevelt “She wasn’t looking for a knight. She was looking for a sword.” –Atticus You should never let your fears prevent you from doing what you know is right. - Aung San Suu Kyi “There’s nothing a man can do that I can’t do better and in heels.” –Ginger Rogers Where there is a woman, there is magic. - Ntozake Shange “Above all, be the heroine of your life. Not the victim.” –Nora Ephron I am grateful to be a woman. I must have done something great in another life. - Maya Angelou “Girls should never be afraid to be smart.” –Emma Watson As soon as I had enough agency in my life to grow up, I became who I am. - Janet Mock “A strong woman looks a challenge in the eye and gives it a wink.” –Gina Carey I have learned over the years that when one's mind is made up, this diminishes fears; knowing what must be done does away with fear. - Rosa Parks “Your life isn’t yours if you constantly care what others think.” –Unknown No one can make you feel inferior without your consent. - Eleanor Roosevelt “Sometimes it’s the princess who kills the dragon and saves the prince.” –Samuel Lowe There is no limit to what we, as women, can accomplish. - Michelle Obama “Little girls with dreams become women with vision.” –Unknown. Think like a queen. A queen is not afraid to fail. Failure is another stepping-stone to greatness. - Oprah “If you have knowledge, let others light their candles in it.” –Margaret Fuller If you want something said, ask a man; if you want something done, ask a woman. - Margaret Thatcher “A successful woman is one who can build a firm foundation with the bricks others have thrown at her.” –Unknown Human rights are women's rights and women's rights are human rights. - Hillary Clinton “A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.” –Melinda Gates The most courageous act is to think for yourself. Aloud. - Coco Chanel “There is no force more powerful than a woman determined to rise.” –W.E.B. Dubois We need to reshape our own perception of how we view ourselves. We have to step up as women and take the lead. – Beyoncé “A man’s got to do what a man’s got to do. A woman must do what he can’t.” –Rhonda Hansome “There’s something about a woman with a loud mind that sits in silence, smiling, knowing she can crush you with the truth.” –R.G. Moon

International Women's Day 2023 quotes

For the past few years, the International women’s day has been increasingly exploited by corporations to push products to women. And in the process failing to grasp the spirit of the day to reflect upon the pressing issues of gender inequality and some very real, existential struggles for Indian women. Here’s a stock-take of how women in the country fare on various development fronts including economic and workplace opportunities. 23% women participation in the workforce According to the latest data from the National Sample Survey Office (NSSO) for 2017-18 (yet to be released), female participation in the workforce has <a href="https://www.outlookindia.com/magazine/story/why-female-participation-in-workforce-is-on-the-decline-in-india/301207">declined to 23.3%</a> from 31.2 in 2011-12. It is a matter of grave concern as a greater number of women are participating in the examination for higher studies and competitive exams, reported Outlook. In fact, India features among the countries with lowest female share of workforce with only 25.9% share, said another study released by Pew Research Center in March 2017. Withdrawal of women from work is now being attributed as the primary reason for a fall in India’s workforce. Weak laws governing equal pay rights for women India is among <a href="https://www.businessinsider.in/india-among-the-worst-countries-for-laws-governing-equal-pay-rights-for-women-world-bank/articleshow/68287917.cms">the worst countries</a> when it comes to laws governing equal pay rights. It scored zero out of 100 when it comes to giving equal pay rights to women compared to men, said a recent report by the World Bank on “Women, Business, and the Law 2019,”However, it scored 100 out of 100 for “starting a job,” which measured laws letting women pursue a job, and getting married. Slow improvement in sex ratio India has been a poster child for unequal sex ratio from ages. However, the sex ratio has witnessed a marginal improvement from 933 female in 2001 to 940 in 2011 against every 1000 males, reported Economic Times. According to the<a href="https://www.census2011.co.in/"> Population Census of 2011</a>, population ratio in India was 940 females per 1000 males in 2011. 53% female literacy rate There’s a huge gender gap in India when it comes to education and literacy. According to the Census 2011, “The overall literacy rate works out to be 64.8 %, the male literacy rate is 75.3% and that for females is 53.7%, showing a gap of 21.6 percentage points between the sexes at the national level.” The gender gap in literacy rate is more in rural areas than urban areas. Kerala, Mizoram, Lakshadweep, Goa and Chandigarh are the top five positions in literacy. On the flip, Dadra &amp; Nagar Haveli, Uttar Pradesh, Jammu &amp; Kashmir, Arunachal Pradesh, Jharkhand, and Bihar are at the bottom. Number of women in politics The proportion of ministerial posts held by women in India <a href="https://www.weforum.org/agenda/2019/02/chart-of-the-day-these-countries-have-the-most-women-in-parliament/">is low</a>. Although India once had a female leader, India Gandhi, today there are only 64 women in 545 of Member of Parliaments as of February 2019, according to World Economic Forum In fact, most of the countries around the world never had a female leader. Low representation in highest-earning Indian celebrity list by Forbes. Only 18 women made it to this year’s Forbes list of 100 highest-earning Indian celebrities including sports. Deepika Padukone, who earned over ₹1,120 million in 2018, was ranked as the highest paid female celebrity in India. With that, she also became the first woman to make it to the top five on the overall list, standing at fourth place. Widening gender wage gap India also has the<a href="https://www.business-standard.com/article/current-affairs/gender-wage-gap-highest-in-india-women-are-paid-30-less-than-men-ilo-118112701048_1.html"> highest gender wage gap</a> when it comes to hourly wages for labour. Women in India are paid 35% less than what men are paid, said a recent report by the International Labour Organisation. The gender wage gap is recorded as the highest among all the 73 countries included in the report. Crime against women India, which is among the few countries to maintain the list of sex offenders, have recently added over 500,000 names in the list. Overall, there were nearly 338,954 cases registered for crimes committed against women in 2016. A further breakdown <a href="https://www.indiatoday.in/india/story/govt-adds-5-lakh-names-to-national-sex-offenders-database-1463738-2019-02-24">revealed </a>that most of the cases were reported under violence by husband or his relatives (32.6%t), assault on woman (25%), kidnapping(19%), and rape (11.5%). Hardly any Indian women billionaires The number of women billionaires representing India in Forbes billionaires rich list 2019 was extremely low. Only one woman, Savitri Jindal, from Jindal group<a href="https://www.forbes.com/billionaires/#42a13695251c"> could make it to the top 500 </a>people at 290 rank with a net worth of $5.9 billion. See also: <a href="https://www.businessinsider.in/activists-demand-reservation-for-women-in-all-political-parties/articleshow/68301996.cms">India should bar political parties with low women representation, demands activist group</a>

Women’s day in numbers: 9 grim reminders that Indian women are still a long way off from empowerment

<ul><li>Women are the bedrock of society and with this International Women’s Day, brands have left no stone unturned to celebrate their dreams, ambitions, struggles and wins.</li><li>It gives us an opportunity to celebrate the social, economic, political, and cultural achievements of women and continue the push towards equality. </li><li>We cherry-picked a few campaigns that stood out this year. </li></ul>While every day should be celebrated as women’s day, 8th March brings an opportunity for us to stop, reflect on how far we have come and think about some of the many areas where advertising, marketing and the media industry needs to improve. It gives us a much-needed chance to pass on the mic, share our problems, look for solutions and celebrate women who have triumphed over patriarchy. Women's Day, however, has become a full-blown trend, packaged and brought to the audience for a labelled price. It is about gaining eye-balls, reminding women they exist by superficially caring about them, for a few days before and after March 8. Albeit, there were a few campaigns that did stand out this year and reminded us that we are slowly taking small steps towards inclusivity every year. So we thought of collating a list of advertisements that have set a benchmark for other brands to follow (in no particular order) and have tried to talk about issues that have gone unnoticed over the years: Prega News <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> Swiggy <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Levi’s <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> Zivame <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> Shaadi.com <div type="Youtube" id="uxdFnhALP3Q" title="This Women's Day, Pledge to #TakeThePressureOff with Shaadi.com" thumbUrl="https://i.ytimg.com/vi/uxdFnhALP3Q/mqdefault.jpg"></div> Dove <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> WeWork <div type="Youtube" id="9RMIdAEYLnE" title="WeWork India | International Women's Day 2021" thumbUrl="https://i.ytimg.com/vi/9RMIdAEYLnE/mqdefault.jpg"></div> OkCupid <div type="Youtube" id="PW9xQ0jcVtc" title="Ijazat Hai Feat. Mukti Mohan &amp; Keshav Sadhna | OkCupid India" thumbUrl="https://i.ytimg.com/vi/PW9xQ0jcVtc/mqdefault.jpg"></div> Dunzo <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Bumble <div type="Youtube" id="_f8KPREKEgQ" title="All Our Moves" thumbUrl="https://i.ytimg.com/vi/_f8KPREKEgQ/mqdefault.jpg"></div> Paytm <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Goibibo: <div type="Youtube" id="2qys7wyp4ks" title="A Women’s Day Message from Goibibo feat. Vidya Balan!" thumbUrl="https://i.ytimg.com/vi/2qys7wyp4ks/mqdefault.jpg"></div>

International Women's Day: campaigns that stood out

<ul><li>This International Women’s Day, <keyword id="2307576" type="PERSON" weightage="20" keywordseo="bumble">Bumble</keyword>, Levi’s, <keyword id="180327" type="COMPANY" weightage="20" keywordseo="Shell-India">Shell India</keyword>, Adidas and Groww celebrated sisterhood and solidarity.</li><li>We couldn’t help but notice how all of the above mentioned brands used the word ‘move’ in their ads.</li></ul>This women’s day, our inbox was flooded with all kinds of ads! Some simply offered a special discount to women (thanks, no thanks) and some took a genuine interest in finding out about women from across the country and convert their stories into small ads. Every year, the International Women’s Day on March 08 brings an opportunity for brands to shine a spotlight on a few underrepresented groups and this year, brands did not disappoint! They beautifully showed women conquering patriarchy, breaking various stereotypes associated with beauty and body types, celebrated a few women who have made it in male-dominated industries or simply raised a toast to female companionship. However, we couldn’t help but notice that ‘move’ was one of the most common words used this year. Five brands this year talked about solidarity, sisterhood and how one woman breaking the glass ceiling and pursuing her dreams sets a ripple effect by inspiring a group of women to ‘move along.’ They celebrated women who take charge and reminded them to keep moving like they do. Levi’s ad titled ‘When you take a step, we all move’ is an ode to the collective movement of women who are moving ahead with strength and shaping a massive cultural change. The film features brand ambassador <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> alongside diverse women from everyday walks-of-life dreaming, believing, and taking the step with confidence to live their next big thing. As each woman finds confidence and comfort in expressing their fearless pursuits, it inspires people around her to join in and move with her. So, ‘Moving forward’ and encouraging others to keep moving along seemed to be the theme this year. <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> Bumble’s ‘All Our Moves’ campaign celebrates and champions all the courageous moves women in India make everyday – the seemingly unnoticed, imperfect, vulnerable and yet audacious, sometimes outrageous, but ultimately courageous first moves. The moves that women themselves will always keep a count of. These everyday first moves may not always go down in history but they take us a step forward in building an inclusive, equal society. <div type="Youtube" id="_f8KPREKEgQ" title="All Our Moves" thumbUrl="https://i.ytimg.com/vi/_f8KPREKEgQ/mqdefault.jpg"></div> International energy company, Shell India’s Women’s Day campaign is titled ‘Great Things Happen When We Move.’ It is a campaign about women who have displayed courage and motivation to realise their ambitions by doing one simple thing - moving forward. It encourages Indian women to keep moving by highlighting the stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading stuntwoman, and Sumitra Senapaty, founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women. <div type="Youtube" id="ymjkC23GUfU" title="Truck Driver | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/ymjkC23GUfU/mqdefault.jpg"></div> <div type="Youtube" id="5FAo9qIwK3U" title="Stuntwoman | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/5FAo9qIwK3U/mqdefault.jpg"></div> <div type="Youtube" id="WPa2Gz2Hfb8" title="Solo Traveller | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/WPa2Gz2Hfb8/mqdefault.jpg"></div> Groww’s #OneStepCloser reminds us how ‘when one woman moves forward, more women move forward. It talks about bridging the gender-based wealth gap in the world by encouraging women to invest in themselves and in their future. <div type="Youtube" id="pzVgL7NGd24" title="This Women's Day, Get #OneStepCloser with @Groww" thumbUrl="https://i.ytimg.com/vi/pzVgL7NGd24/mqdefault.jpg"></div> Adidas’ Watch Us Move campaign is also a celebration of womanhood and freedom of movement. Through 'Watch Us Move', the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism. It reminds how sport is beyond caste, socio-economic status, physical and psychological barriers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> So this women’s day, as Finding Nemo’s Dory would say, just keep moving!

The most used theme in ads this women’s day: MOVE

The world celebrates <a href="http://www.businessinsider.in/This-WomensDay-let-us-salute-these-bravehearts/articleshow/51311022.cms">#InternationalWomen’sDay</a> with the theme <a href="http://www.businessinsider.in/Womens-Day-Pay-Parity-is-a-joke-The-reality-is-shocking/articleshow/51305041.cms">‘Pledge for Parity’</a> that emphasizes the idea that <a href="http://www.businessinsider.in/5-women-entrepreneurs-who-made-a-mark-in-male-dominated-spaces-of-the-industry-WomensDay/articleshow/51309257.cms">gender equality</a> shouldn’t just be a slogan but should translate into a reality. To celebrate this idea, every organization is showcasing their gender equality report and women empowerment schemes introduces over the years. Every man in every woman’s life is pampering her with gifts. As the world celebrates #Women’sDay in varied ways, these three Indian companies is doing something unique.

These 3 Indian companies are celebrating #Women’sDay uniquely

<ul><li>Many research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amount of responsibility at home and in their careers.</li><li>The ad, media and marketing industry has a lot more women today than a decade ago. However, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours and ever-increasing workload.</li><li>So this Women’s Day, we decided to speak to women in leadership positions about how we can make women feel welcome at workplaces. They told us how employers can support women and create a more high-trust, inclusive environment for the future.</li><li>The women leaders we spoke to believe organizations need to prioritize training more women, to prepare them for leadership roles, and this should be a part of the company’s culture.</li></ul>In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen on Indian women more than men. This has affected their ambitions and careers, widening the gender gap at the workplace. A McKinsey report found that women around the world have been deeply affected by the COVID-19 pandemic, which has heightened the large and small inequalities—both at work and at home—that women face daily. One in four women are considering leaving the workforce or downshifting their careers versus one in five men. Women only form less than a third of the workforce in marketing, sales and less than a fifth in data analysis, and artificial intelligence, revealed a World Economic Forum’s 2020 study. Another survey by Deloitte found that 51% of women are less optimistic about their career prospects than they were before the pandemic. A lot of women who have chosen to stick to their jobs have missed out on a fair promotion or raise. A LinkedIn report shows that 85% of women in India have missed out on a raise, promotion because of their gender. Women’s careers are observed to have been more adversely affected despite increasing flexibility at work, as 68% of women and 74% of working mothers in India say it is difficult to balance career and familial responsibilities today. More than 7 in 10 women and working mothers in India also say that household responsibilities often come in their way of their career progression. As you move up in the hierarchy of the corporate world, there’s also a lack of women leaders in the upper rungs. As per Egon Zehnder Global Diversity Report 2020, women in India occupy 5% of executive chairs and 10% of non-executive chairs. The report indicates that only 11% of committee chairs are held by women, while the number stands at 27.3% globally. Having said that, the world of advertising, marketing and media has seen a lot of <keyword id="3275573" type="General" weightage="20" keywordseo="women-in-leadership-roles" source="Orion">women in leadership roles</keyword>. While we are still far from an equal man-woman ratio in the industry, it is heartening to see more and more women take the top spots. On the other hand, advertising and media are industries that hold a lot of power in shifting perceptions and mending beliefs. The advertising industry was infamous for perpetuating gender stereotypes -- from a sacrificing mother to a man being the bread-earner, the portrayal of women has remained very shallow for years. How brands depict women and their role in society has evolved today, she is independent, she has a voice and is slowly learning to care less about society’s judgement, but we haven’t taken a big leap yet. She is still a woman who is ‘aesthetically pleasing,’ fair-skinned, doesn’t come from a minority community and is a little far from real. There’s almost no progress towards including transwomen in women’s day ads or communication throughout the year. Once we achieve an equal number of gender representation inside Indian advertising agencies, media organisations and the marketing world, there will be diverse opinions in a brainstorming session, leading to better B2C communication. So this women’s day, we decided to speak to women in leadership positions about how we can make women feel welcome at workplaces. They told us how employers can support women and create a more high-trust, inclusive environment during and after the COVID-19 pandemic. Here’s what they had to say about improving equality at work: Meghana Dave - Head Marketing &amp; PR, Lamborghini India: Power v/s Purpose, women inherently are purpose-driven. The changing environment requires leadership that is driven by adaptability, agility and ambition. Today, companies need these traits to outperform competition which has to deliver in the known and unknown environment. To bring balance and speed with positivity, we need more women in the leadership role. Look at what Falguni Nayyar has done with Nykaa or Anjali Sudd has done with Vimeo. In the 21st century companies will need purpose, innovation and balance to achieve the top position, and the right time to bring women to lead the next generation of business growth. To encourage more women to join these industries by encouraging new formats of working culture or environment. Covid has challenged the traditional approach, and today work from home has become the new normal. Secondly, by promoting diversity and opening leadership positions for women and third, we can improve the pay scale and inculcate mentorship for potential women leaders. Rachna Kanwar, Chief Operating Officer, Digital Media, Radio City and Mid-Day: Women in Corporate India have taken a heavy toll during Covid 19 lockdowns. Organisations, however, rarely recognise the double effort that women have to put into their regular day, which during the pandemic, ravaged their mental and physical health. Having said that, women emerged stronger, seldom seeking ‘preferential treatment.’ Companies need to address and recognise this effort as women continue to remain underrepresented at all levels. Thankfully, in the Media industry, with the inclusion of advertising &amp; marketing, there have been plenty of examples of women super achievers acting as role models for younger women which has led to greater gender parity, but women leaders still need to play a major role in supporting and seeing to it that more leaders emerge from the shadows of doubt and stereotypes to claim their rightful places. It is heartening to see more and more women leaders at Radio City and Midday and all of us here are committed to diversity and excellence. Building a positive mindset for diversity at all levels in an organisation goes a long way in ensuring an equal workplace. Strong women leaders in the organisation act as role models for women aspiring to reach the top. They also help in providing a more empathetic environment which is required at certain delicate stages of a woman employee’s career. And lastly, they provide the much needed confidence both for the women employees and the organisation by being a case study in excellence. At Radio City, a large number of leadership positions are held by women which motivates and inspires the mid-level and entry-level women employees to dream big. Diversity has many virtues and numerous reports time and again have proved that a diverse organisation is a better organisation. Radio City was amongst ‘India’s Best Workplaces for Women in 2019.’ Additionally, in 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey. Jyotsna Uttamchandani, Executive Director, Syska Group: I think what is happening is we are definitely attracting more women, but are unable to retain them. The industry also needs to take steps to stop showcasing and representing women in stereotypical ways. The truth is women need to start taking credit for their work, brag and self-promote. What men need to understand is with diversity creativity and innovation only booms. I personally feel advertising, media and marketing industries are more unstructured, and there is no one to help you climb that ladder. You will have to do it yourself. More so we need more women, to help support and mentor other women. I think to be a safe and inclusive environment, we really need to listen to our employees. I have always said that my employees are my first customers. Goals and expectations need to be set mutually, team members need to appreciate each other and there has to be a certain level of trust within the team. Megha Agarwal, CXO-Growth, Meesho: In my last 12 years of working, I have seen many smart women entering the workforce but also taking a step back and stepping out, especially at two pivotal points – marriage and motherhood. The societal maxim is such that it places higher expectations on women, compelling them to juggle many roles – wife, mother, primary caregiver among others. What is imperative is to create support structures that empower them to strike the perfect balance between personal and professional commitments. An example on this front could be Meesho’s recent boundaryless workplace model, enabling people to work from home/ anywhere so that it gives flexibility to facilitate adjustments. Additionally, we, as employers, also need to make a perception shift towards sabbaticals taken by women to rear children. These vital steps could be further bolstered by initiatives aimed to ease their comeback into the workforce again. The responsibility lies with us to act as change agents to create the change we aspire to see. Pragya Misra, Public Affairs Director at Truecaller: I have always believed that empathy, freedom to be authentic and listening are critical to building a work environment that promotes equality. This begins with introducing diversity in the leadership so that the perspectives and related challenges of different employee profiles can be properly understood and addressed. Finally, implementing flexible policies, promoting healthy and non-late work hours, having industry standard pay scale and having actionable punishments (and transparency) in place for any intolerant offenses are some of the other measures that can be put into place to ensure a safe and equal work environment. At Truecaller, being respectful, celebrating diversity and equality in the workplace is deeply set in our values as a company. We continue to make communication safer through our spam blocking, scam and fraud alerts, this principle of safety reflects in our workplace through our employee policies. The inability to feel safe in both offline and online spaces adversely impacts women’s confidence and hinders their ability to grow and thrive. This year we are urging people to #CallitOut and report harassment to the authorities when you see or experience it. We are bringing together all the key stakeholders like government, law enforcement, civil society, mental health experts, lawyers and survivors to work collaboratively to improve the safety of women and continue our 5 year long effort to minimise harassment. This year, we want to create an environment that allows women to feel safe in society, their workplace and in their online communication. Kanika Mittal, Large Customer Solutions, Lead at Twitter India: I strongly believe that a leader is only as good as his/her team &amp; therefore our path starts with building a team that looks like the amazing people of all backgrounds and abilities who use our service every day. At Twitter, we're on a journey to become the world's most inclusive, diverse, equitable, and accessible tech company — it's key to serving the public conversation. For Inclusion &amp; Diversity strategies to have an impact, leaders along with companies need to ensure that they are tackling systemic challenges and also impacting and nurturing inclusive behavior amongst the team. This requires adapting a new way of thinking and making the right decisions such as becoming more distributed, empowering women employees to share and leverage their unique perspectives and experiences for growth and opportunities. Collectively we’ve got work to do to build a truly inclusive culture across the industry. We’ve made steady progress, and as industry our work doesn’t end <a href="https://twitter.com/hashtag/UntilWeAllBelong?src=hashtag_click">#UntilWeAllBelong</a>. Anika Wadhera, Head of Digital Marketing, Sirona: A supportive work environment is one in which each and every employee can discuss job-related difficulties in confidence and without fear of backlash. Actively showing appreciation to the staff, and encouraging them to exhibit appreciation for each other, is an easy and gratifying way to establish a great working atmosphere. Employees, both male and female, should be taught about ethical behavior and how to create a culture that supports everyone's safety. Although enforcing policies and holding instructional sessions are beneficial, a process or system that promotes power equality in the business can be implemented, reducing the number of unpleasant experiences. My advice to all wonderful women around me will be to ’Take a stand for yourself &amp; be vocal. The world is your oyster.’ We as 21st-century women should focus on creating a network; it may be one of the most powerful factors in our career at any level, whether one is a fresher or a senior leader, just network, network &amp; network. Shradha Agarwal, COO &amp; Strategy Head, Grapes: Women at leadership roles play a very crucial role in the comprehensive growth and development of any organization. They are the true manifestation of sustainable growth. A woman inherently is nurturing and being in a leadership position helps her in cultivating an inclusive work culture with diversity at the core of the organizational structure. This diversity is the precursor of diverse ideas that stimulates creativity and champions for more quality in business operations. Women have a warm and welcoming disposition which enables the organization to develop a much stronger bond and connect with their customers. In any workforce, the major loophole at the very base level is the lack of proper guidance to define the roles and duties to be fulfilled by a person. In order to help them realize their true potential, it is important to first connect with the people. By putting themselves in other’s shoes it becomes easier to understand the situation better and provide a relatable solution. As developing a connection and affinity for people comes naturally to women, in leadership positions they are better able to relate with and understand the pain of their teammates. To get women to join the advertising and marketing industry the mantra is very simple, just make them feel they are making ads for themselves. As women are better listeners and good storytellers, one needs to harness these qualities of women to motivate them to pursue a career in this field. They are better adept at giving a diverse perspective and drawing holistic pictures to a narration. Advertising and marketing is not about selling products, it goes way beyond and is about telling the right story. It is about connecting with the brand rather than the product as the products can be replaced but the brand remains constant. And women love and enjoy such jobs, it is just that we need to tap on this quality of women. Sowmya Iyer, Founder and CEO of DVio Digital: Women have faced more significant economic hardships through the pandemic - disproportionately losing jobs and income. A recent report by LinkedIn shows how Covid-19 has impacted women’s careers. About 85% of women in India have missed out on a promotion because of their gender. Despite the increase in flexibility at work, women’s careers are observed to have been more adversely affected. So, it is safe to say that we are far away from building an inclusive environment for employees of all gender spectrum. Company policies will have to be redefined and relooked at to give women space to work, grow, and balance their careers and Homes. DViO Digital, is an equal opportunity provider. We work towards hiring and promoting our employees based on their merit and not just gender. Our current workforce has a fair divide of 55:45 women to men ratio; a similar trend can be seen in our leadership team, which has a 60:40 ratio (60% women and 40% men), which is not by design but by default. Hence it is safe to say that women are naturally inclined towards the advertising and marketing industry. Tanya Bami - Series Head, Netflix India: The representation of women in entertainment has been increasing with the times and we couldn’t be happier! At Netflix, we are focussed on entertaining the world with authentic stories that are a true reflection of our times and society. Be it Delhi Crime, Aranyak, Masaba Masaba, Yeh Kaali Kaali Ankhein, or our latest series The Fame Game, the characters can be determined, driven, fabulous or flawed.” •Since the beginning of 2020, we have collaborated with over 2400 women creators, talent, and crew on and off screen in India. •Half (15) of our original films and series in 2021 had a woman as the central character. • Netflix has 15+ female forward titles already announced for 2022. Apart from the already released Yeh Kaali Kaali Ankhein, Looop Lapeta and The Fame Game, the upcoming titles include Mai, Monica, O My Darling, Masaba Masaba Season 2, Mismatched Season 2, She Season 2, Fabulous Lives of Bollywood Wives Season 2, The Fame Game, Qala, Plan A Plan B, Khufiya, among others. •In 2021 Netflix worked with nearly 50 women producers, directors or writers (25 women producers and directors + 23 women writers - 2X the women writers in 2020. •In addition, Netflix has worked with incredible women standup comics- Rytasha Rathore, Urooj Ashfaq, Prashasti Singh, Prajakta Koli, Sumukhi Suresh, Mallika Dua, Kaneez Surka and Sumaira Shaikh. •Inclusivity also extends internally to all of us at Netflix as women make up 51.7% of our global workforce, up from 48.7% in 2020. This includes 6.9% growth of women directors and above, totalling 51.1%. Aditi Shrivastava, CEO &amp; Co-Founder, Pocket Aces: It all starts from the top. If there is equality in the mind, it will automatically trickle down to every level within the organization. A few key base rules I always keep in mind: ● Think in terms of equity (not stock options in this case, but what is required to get people to the same level) rather than equality (i.e. providing the exact opportunities to each person) ● Be a true meritocracy ● Even in the most equal households, women are often expected to be the primary caretaker of children or parents, so keep that in mind ● Don’t forget to groom young female talent in the company right from the go by increasing their confidence levels and encouraging them to not be ambivalent about their ambitions and dreams ● Discourage even mildly offensive loose talk / jokes at the workplace ● Have a strong POSH committee in place ● Encourage older male employees / leaders to unlearn from previous “male club” workplaces and see the value their female counterparts can add Overall, be conscious about gender diversity and equity. It won’t happen by chance.

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce

<ul><li>Women employability in India has been consistently low -- at 25% of the total working population over the last five years. </li><li>Startups and companies in India are promoting campaigns as an effort to increase women engagement. </li><li>Under the ‘Start-Ups’ initiative, the industrial body Assocham has come up with partnership program via skill development and vocational training. </li></ul>This Mother’s Day, India inc has stepped up its efforts to promote women participation in the workforce across roles. While women headcount in the organisations and top-level roles may have shown growth, overall <a href="https://timesofindia.indiatimes.com/business/india-business/assocham-bats-for-greater-participation-of-women-in-workforce/articleshow/69283388.cms">women </a>participation in India’s workforce has declined from 31.2% in 2011 to 23.3% in 2017-18, according to data by the National Sample Survey Office. (NSSO). While many brands are stuck to the traditional <keyword id="6408068" type="ENTERTAINMENT" weightage="20" keywordseo="Mothers-Day">Mother's Day</keyword> messages of mothers being caretakers, some other brands went a step ahead and embraced a more empowering message. Taking up <keyword id="112877" type="PERSON" weightage="20" keywordseo="Women-empowerment">women empowerment</keyword> on the occasion of International Mother’s Day, Indian trade association Assocham stressed on the importance of enabling a workplace environment that boosts women participation. “Rising participation of women in the workforce will need a different environment in which child care, working hours, and workplace structures should be transformed. Several firms have already started reorienting and aligning their operational structures with the changing needs of working women, given today’s environment of increased mobility and nuclear family structures,” Assocham President BK Goenka said in a statement to TOI. Among its initiatives is partnership program for skill development and vocational training, and an all women-run manufacturing company. Moving the needle to women in sports, sportswear brand Adidas, India, launched a new campaign film ‘SHE BREAKS BARRIERS’ as an effort to increase women engagement, news agency IANS reported. 'She Breaks Barriers' showcases three powerful and leading national icons -- sprinter Hima Das, heptathlete Swapna Barman and boxer Nikhat Zareen and delivers on the message that each woman has the capability to achieve their dreams, no matter how big, and that no barrier is daunting enough to hold them back. Apparel company BIBA made a reference to all mothers including entrepreneurs. 
 
 
 
 
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 Celebrating the event, e-tailer Flipkart tweeted a series with the hashtag BeLikeMom to strengthen the power of women. 
 
 
 
 
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 See also: <a href="https://www.businessinsider.in/international-womens-day-indian-women-still-a-long-way-off-from-empowerment/articleshow/68313107.cms">Women’s day in numbers: 9 grim reminders that Indian women are still a long way off from empowerment</a>

India Inc bats for women empowerment on International Mother’s Day

<ul><li>This women’s day, pickout books and drown yourself into the inspiring accounts of women. </li><li>This week, we bring books that are real accounts of pioneering women and their achievements and lifestyle — to celebrate womanhood, their experiences and complexities. </li><li>Here are a few books that will inspire you.</li></ul>This women’s day, pickout books and drown yourself into the inspiring accounts of women. Business Insider collates interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities. This week, we bring books that are real accounts of pioneering women and their achievements and lifestyle — to celebrate womanhood, their experiences and complexities. Studies show that reading a book for merely six minutes can reduce stress by over half as it releases tension in the muscles. Here are a few books that will inspire you. Blood Water Paint by Joy McCullough Blood Water Paint is an inspiring account of Artemisia Gentileschi, who was the first <keyword id="6354542" type="COMPANY" weightage="20" keywordseo="woman">woman</keyword> in the world to fight patriarchy. She took her sexualt assault case to court. The book talks about the courage, determination and need for speaking up for your rights. The Colour Purple by Alice Walker The story dates back to 1900s in rural Georgia where a young African American teenager finds herself a victim of sexual abuse by her own stepfather, who gets impregnated twice. Later, she ends up in a marriage which is just as abusive and finds herself as the stepmother to many young children. The title of the book refers to the colour of injury which is inflicted on many women in the novel. The novel is all about how she discovers love, her own sexuality and the strength of forgiveness. Back Talk by Danielle Lazarin Back talk is a collection of inspiring short stories of women on their unexpressed needs, thoughts and their desires to push the boundaries imposed by the society. “Getting to know these women on the page through Lazarin’s expert storytelling is bracing, galvanizing, electrifying,” reviews Patrick from Penguin Books Editorial. Princess by Jean Sasson The book is a true story of an anonymous yet spirited Saudi Arabian princess and her travails as she fights patriarchy and deep-rooted hatred for women in the society. She also treats readers with the rich history, culture and traditions of the Saudi society in addition to giving a sneak peek inside the women’s quarters and their dreary lives. Burn it down: Women writing about anger From sexism at the workplace to the impediments to personal growth, women have a lot to be angry on. Burn it down: Women writing about anger is a collection of essays from 22 writers who are frustrated with the society that refuses to accept emotions of a woman, basis gender norms. The book talks about male anger and violence, which acts as a barrier to the success of a woman. The following is a book by climate activist Greta Thunberg. No one is too small to make a difference No one is too small to make a difference is a book by climate activist Greta Thunberg. The book includes a series of speeches made by her at the UN Climate Change Conference, the European parliament and at Extinction Rebellion protests — with a message that “change is coming”, whether we like it or not. Much like her speeches, her book vents out the frustration on adults who have the power to bring changes.

This women's day, read these 6 inspiring accounts of triumph over patriarchy

On <a href="http://www.businessinsider.in/searchresult.cms?query=international+women+day">International Women's Day</a>, hear out from women who are realizing their dreams and making a difference with their ventures. 
 
These <a href="http://www.businessinsider.in/KPMGs-US-boss-gave-us-8-pieces-of-advice-for-women-looking-to-get-promoted-at-work/articleshow/51305086.cms">inspirational quotes by women entrepreneurs</a> to women, who want to bring a change at the ground, will definitely make you take the risk, break the stereotype and take the plunge. 
 
READ ALSO: <a href="http://www.businessinsider.in/Womens-Day-Pay-Parity-is-a-joke-The-reality-is-shocking/articleshow/51305041.cms">Women’s Day: Pay Parity is a joke. The reality is shocking</a> 
 
READ ALSO: <a href="http://www.businessinsider.in/What-women-leaders-say-about-being-a-woman-in-the-21st-century/articleshow/51304633.cms">What women leaders say about being a woman in the 21st century</a> 
 
(Image: Thinkstock)

Quotes from real badass women entrepreneurs who know how to win

<ul><li><keyword id="7691814" type="UNKNOWN" weightage="20" keywordseo="Deepshikha-Dharmaraj">Deepshikha Dharmaraj</keyword>, Chief Executive Officer, <keyword id="8878758" type="UNKNOWN" weightage="20" keywordseo="Genesis-BCW">Genesis BCW</keyword> writes how there could be a better understanding of the needs of women in the workplace if we let them lead. </li><li>When a company largely has men in the top management, women drop out faster, because they don’t see role models or a career growth path for themselves. She further tells us how this can be flipped by inspiring more women to continue working and why it is important for companies to build a safe work environment. </li></ul>We live in an unequal world. Nowhere is that more apparent—besides economic inequality—than in the gender equation. The Global Gender Gap Report 2020 by the World Economic Forum says it will take 99.5 years to achieve gender parity. A century is a long time—past our lifetimes and our children’s. There is good news hidden in this gloomy scenario, though—in two years, the outlook has come down from 108 years to this. That means, we are doing some things right. Representation matters One of the most important pivots is, and will continue to be, better <keyword id="1557537" type="PERSON" weightage="20" keywordseo="representation-of-women">representation of women</keyword> in leadership positions. The percentage of women in senior leadership in India is dismal—ranging from 13-19 per cent, depending on which report you refer to. My organization is one of the most unique ones, with a 7:3 women to men ratio. Our leadership is 85 per cent women. These two statistics are deeply connected. When women lead, they inspire other women to join and want to grow. When a company largely has men in the top management, women drop out faster, because they don’t see role models or a career growth path for themselves. Unique style of leading Empathy, participative decision-making, inspiration and people development—these are just some of the leadership traits that future global challenges are going to need, according to a recent McKinsey study of leadership behavior. These are the traits most women leaders apply, according to the same study. And this is not the only report that says this. Women are naturally wired to make more connections and be more inclusive and collaborative. That leads to a fertile ground for innovation and therefore, growth. What’s more, the fact that women are better at making connections means a more holistic approach to growth. Making the workplace easier for women When women lead, there is a better understanding of the needs of women in the workplace. From policies like flexible timings, work-from-home, safety and specific leaves (we have miscarriage and bereavement leaves, for example) to women-friendly facilities in the office, an organization led by women is more likely to have them. Resilient and motivated Any woman who is in a leadership position has reached there beating some odds. Whether it is leading in a largely men-dominated industry, balancing work and home or dealing with public perceptions of women in leadership, women achievers and leaders have to constantly prove themselves. The thing that keeps them going is resilience and the ability to stay motivated and focused on their goal. That makes them sharper, better able to handle crises and more driven to beat even more odds. Former chief of the International Monetary Fund (IMF), Christine Lagarde once said, if women contributed as much to the workforce as men, India’s national income would rise by 27 per cent. For that to happen, we need more women in the leadership, both in the corporate space as well as in politics and other spheres of life. It’s important for women, important for men, important for industry, country and the world.

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