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<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Parliament TV</span></p><p class="caption">Snap executives Stephen Collins (left) and Will Scougal (right) appeared before the Digital, Culture, Media and Sport Committee on Tuesday, March 19.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>Snap executives Stephen Collins and Will Scougal were grilled by UK lawmakers on Snapchat's age-verification process.</strong></li><li><strong>Collins admitted that the system is effectively useless in stopping underage users from signing up to the Snapchat app.</strong></li><li><strong>He said the systems might catch underage users out if they try to sign up via a web browser - but admitted the mobile app is more popular.</strong></li></ul><p>Two top Snap executives were grilled by a UK parliamentary committee on Tuesday about failures in Snapchat's age-verification system, with one admitting that it does not work.</p><p>Snap's senior director of international public policy, Stephen Collins, and EMEA director of creative strategy, Will Scougal, appeared before the Digital, Culture, Media, and Sport Committee on Tuesday.</p><p>They were called before lawmakers after the family of Breck Bednar, a British teenager murdered in 2014, r<a href="https://www.businessinsider.com/snapchat-to-be-grilled-by-lawmakers-after-breck-bednar-murder-taunts-2019-3?r=US&amp;IR=T" target="_blank" rel="noopener">eceived taunting messages on Snapchat purporting to be from his killer</a>.</p><p>Labour MP Ian Lucas asked a series of questions about how age-verification works on the platform. He demonstrated a flaw in the system by trying to sign up to the app during the hearing and putting his year of birth as 2008.</p><p>When he was rejected as underage, meaning he was under the age of 13, he tried again with his real age and was able to create an account - his argument being that an underage user can easily bypass Snapchat's system.</p><p>"Your age verification system does not work for a popular way of signing up to Snapchat. Do you agree?" Lucas asked. Collins replied: "On the initial sign-up, certainly we agree."</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/snapchat-to-be-grilled-by-lawmakers-after-breck-bednar-murder-taunts-2019-3">Snap is going to be grilled by lawmakers after a murder victim's family was taunted over Snapchat</a></em></p><p>Collins added, however, that if underage users try signing up for an account via a web browser, they can be caught out by cookies. This would mean a user will have previously given their real age on another website.</p><p>The Snap executives did not provide a breakdown of how many users sign up via the app versus a web browser, but confirmed that most will sign up via the app, where it is impossible to set a cookie. Snapchat has 186 million daily active users.</p><p>Will Scougal said Snap actively looks for "inference signals" to determine whether a user is in fact underage. He did not explain what these "inference signals" are.</p><p>Lucas also asked the Snap execs whether they had any figures showing how many users have been removed from Snapchat for being underage. "I'm afraid we don't have that number," replied Scougal.</p><p class="tagline">Get the latest Snap stock price<a href="http://markets.businessinsider.com/stock/SNAP-Quote"> here.</a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/huawei-china-biggest-smartphone-manufacturer-wont-win-us-2019-3">The US won't let Huawei, China's biggest smartphone maker, enter the US market</a></h3>        <div>                    </div>    </div>

Snapchat admits its age verification safeguards are effectively useless

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="http://www.adweek.com/news/advertising-branding/slack-just-took-over-4-cities-its-first-big-extremely-bubbly-ad-campaign-168349">Slack via Adweek</a></span></p><p class="caption">Slack has launched its first ad campaign.</p></div><p></p></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.</p><p><strong>1. <a href="http://www.businessinsider.com/r-thanksgiving-shopping-crowds-good-not-great-online-sales-strong-2015-11">US Thanksgiving shopping crowds are looking "good, not great" this year.</a></strong> That's according to Craig Johnson, president of retail consultancy Customer Growth Partners.</p><p><strong>2. <a href="http://www.businessinsider.com/actionaid-climate-change-ad-only-appears-piccadilly-circus-when-it-rains-2015-11">A climate change ad is being shown on London's famous Piccadilly Circus every time it rains.</a></strong> The ad is for international development charity Action Aid.</p><p><strong>3. <a href="http://www.businessinsider.com/most-popular-vine-stars-2015-11">These are the 13 hottest Vine stars that should be on your radar.</a></strong> From Lianna V to KingBach.</p><p><strong>4. <a href="http://www.businessinsider.com/david-lynch-japanese-georgia-coffee-twin-peaks-ads-2015-11">David Lynch made a series of "Twin Peaks"-themed Japanese ads for a coffee brand in the 1990s.</a></strong> They were suitably surreal.</p><p><strong>5. <a href="http://www.businessinsider.com/slack-has-launched-its-first-ad-campaign-redpepper-2015-11">Business messaging app Slack has launched its first ad campaign.</a></strong> The cartoon-like ads show the euphoria people feel when they are not bogged down by unproductive tasks.</p><p><strong>6. <a href="http://www.businessinsider.com/aldi-christmas-ad-spoof-john-lewis-2015-11">Discount retailer Aldi is spoofing the John Lewis Christmas ad.</a></strong> The TV ad also features a "man on the moon," but has a very different ending.</p><p><strong>7. <a href="http://www.thedrum.com/news/2015/11/26/twitter-uks-will-scougal-joins-snapchat-uk-launch-head-creative-strategy">Snapchat has hired Twitter UK's former head of brand strategy Will Scougal, The Drum reports.</a></strong> Scougal will become Snapchat UK's head of creative strategy.</p><p><strong>8. <a href="http://www.adweek.com/adfreak/why-new-york-agency-taking-all-42-its-employees-japan-holidays-168342">New York ad agency Chandelier is taking all 42 of its employees to Japan for the holidays, Adweek reports.</a></strong> The agency hopes the week-long trip will see its employees become "radically better versions of themselves when they return."</p><p><strong>9. <a href="http://www.businessinsider.com/r-unilever-aims-to-use-only-renewable-energy-by-2030-2015-11">Unilever is switching to using only renewable energy by 2030.</a></strong> The consumer goods giant has also committed to stop using energy from coal by 2020.</p><p><strong>10. <a href="http://www.theguardian.com/media/2015/nov/26/daily-mail-owner-sells-daily-deals-business-wowcher-for-29m">The Daily Mail has sold its daily deals business Wowcher for £29 million ($43.7 million), The Guardian reports.</a></strong> Wowcher will be merged with US rival Living Social in a new company owned by a private equity group.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/why-you-should-be-taking-advantage-of-black-friday-and-cyber-monday-2014-11">MARK CUBAN: Why you should take advantage of Black Friday (and Cyber Monday)</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Z2dngzMzqUe5qH9Qxm7N14rz1koD6w9j" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The 10 things in advertising you need to know today

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>John Phillips/Getty Images</span></p><p class="caption">Conservative MP Chris Philp is taking Snapchat to task over taunting messages sent to a murder victim's family.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>The family of a British teenager murdered in 2014 have received taunting messages on Snapchat purporting to be from his killer.</strong></li><li><strong>UK member of Parliament Chris Philp raised the issue with Prime Minister Theresa May, saying Snapchat was not handing over vital data about the messages to police.</strong></li><li><strong>Two senior Snap executives will now be grilled by a parliamentary committee about the case. Chair Damian Collins said it was an "egregious example" of a company failing in its responsibilities.</strong></li><li><strong>Snap said it understood how upsetting the issue was for the family and it has terminated the account of the user who sent the messages.</strong></li></ul><p>Snap executives are going to be grilled by a UK parliamentary committee after the family of a murdered 14-year old received taunting messages purporting to be from his killer.</p><p>Breck Bednar was murdered in 2014. Lewis Daynes, 18, was convicted of the killing and sentenced to life in prison, <a href="https://www.bbc.co.uk/news/uk-england-30786021">which he is currently serving</a>.</p><p>Five years later, Breck's sister Chloe started <a href="https://www.bbc.co.uk/news/uk-england-47473932">receiving taunting Snapchat messages</a>, purported to be from Daynes, graphically recounting Breck's murder.</p><p>Breck's family contacted their local member of parliament Chris Philp about the messages.</p><p><a href="https://www.theyworkforyou.com/debates/?id=2019-03-06b.949.7&amp;s=speaker%3A25377#g956.0" target="_blank" rel="noopener">Philp raised the issue with Prime Minister Theresa May on Wednesday</a>, saying that Snapchat has not handed over vital data to British police about who was behind the messages. May said it was a matter of "great concern" and that the government is "urgently looking into this issue."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Sean Gallup/Getty Images</span></p><p class="caption">Theresa May.</p></div><p></p></div></div></p><p>Philp also published <a href="https://www.thetimes.co.uk/edition/news/snapchat-must-not-hide-behind-t-cs-to-obstruct-justice-0pvxhnk8t">a scathing attack on Snapchat in the Times newspaper</a>, accusing Snap of "hiding behind their terms and conditions" and referring UK police to a process mutual legal assistance treaty, which is required to obtain data from a US-based company. Philp wrote the process takes 10 months on average.</p><p>He told Business Insider that it's not yet clear, with Daynes behind bars, whether he's the one sending the messages.</p><p>"It's not clear if it's the perpetrator who's somehow got hold of a device in prison, or [has] borrowed somebody else's device in prison, or if it's an associate of the perpetrator, or indeed it could be someone completely different," Philp said. Snapchat has data about which device the messages were sent from, but is not handing over the information, he added.</p><p>Philp said this isn't the first time the family have received taunting Snapchat messages. "They first actually got in touch with me about bad messages like two years ago... and then it started happening again a couple of months ago," he said.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Getty</span></p><p class="caption">Snap founder Evan Spiegel.</p></div><p></p></div></div></p><p>Now, two top UK Snap executives - EMEA director of public policy Stephen Collins and its EMEA director of creative strategy Will Scougal - have been called to give evidence to the parliamentary Digital, Culture, Media and Sport Committee later this month.</p><p>"The unique format of Snapchat presents a number of important challenges that I believe that the company should be addressing," chair of the committee, <a href="https://www.parliament.uk/business/committees/committees-a-z/commons-select/digital-culture-media-and-sport-committee/news/immersive-technologies-evidence-17-193/">Damian Collins, said in a statement</a>.</p><p>"I was particularly disappointed to hear of Snapchat's inadequate response to police inquiries regarding approaches that have been made to the family of Breck Bednar, who was murdered in the most abhorrent circumstances. Social media companies have a responsibility to cooperate with law enforcement agencies to protect their users, and this perhaps the most egregious example of a company failing in that responsibility. We will be raising this tragic case with the company as part of our evidence session with them."</p><p>In a statement to Business Insider, a Snap spokeswoman said:</p><p style="padding-left: 40px;">"We've put a lot of thought and effort into making Snapchat a place that prioritises close friends and privacy and we make it very difficult for anyone you don't know to contact you. We understand how upsetting this situation is for the Bednar family. We have provided advice on restoring privacy settings and we have also terminated the user account.</p><p style="padding-left: 40px;">"We value the strong cooperation that we have with our law enforcement partners in the UK and we work hard to be as helpful as we can. We welcome any efforts that help to speed up the Mutual Legal Assistance Treaty (MLAT) process whilst allowing for appropriate judicial oversight and avoiding conflicts of law."</p><p class="tagline">Get the latest Snap stock price<a href="http://markets.businessinsider.com/stock/SNAP-Quote"> here.</a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/apple-dongle-problem-iphone-issues-everything-wrong-2019-2">Why Apple's dongle problem isn't getting any better</a></h3>        <div>                    </div>    </div>

Snap is going to be grilled by lawmakers following the horrific case of a murder victim's family being taunted over Snapchat

<ul><li>With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. </li><li>We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth for the industry and here is what they had to say. </li></ul>2019 was an interesting year -- full of ups and downs for the advertising, media and marketing industry. While we saw <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> taking the center stage and brands experimenting with newer formats on the medium, the economic slowdown affected consumer sentiments, and naturally, the industry. However, during this period of tough economy, the industry tried to squeeze out the inefficiencies to make themselves more productive. <br /><br />As we enter 2020, the industry is hopeful to rise to its full strength together. They are all set to reap the benefits of AR and VR, voice, influencer marketing, and much more to stay ahead in the game. <br /><br />We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth for the industry and here is what they had to say: <br /><br /><strong>Will Scougal, Director of International Creative Strategy, Snapchat:</strong><br /><br />I don’t think there’ll be one dominant trend but several interlinked trends that have emerged over the last decade all achieving scale and creating real shifts in the way we experience and interact with brands. Over the last few years people have increasingly shifted their attention to mobile and, as they have become more confident navigating the world with their handset, they’re looking for quality experiences. What we’ve seen at Snapchat is that people are choosing to spend time adding a creative layer to their world through AR (Augmented Reality).<br /><br />As this format continues to scale, both on Snapchat and beyond, we are going to see more innovative, useful, and immersive experiences being built by brands embracing the marketing benefits of AR as a full funnel format. In addition to the growing popularity of AR, we are also going to see premium mobile video content gain more viewers. As audiences rise, we can expect to see more quality made-for-mobile shows from studios, publishers, entertainers and brands who are adapting to the mobile mindset of people.<br /><br /><strong>Ashish Bhasin, CEO - APAC and Chairman India, Dentsu Aegis Network Asia Pacific:</strong><br /><br />Voice and performance will gain much more prominence than they did so far in the industry. With the emergence of OTT and data rates going down, there is a natural preference towards digitisation amongst younger audience. Equally, voice is so intuitive, it will be naturally driven more and more on a daily basis -- whether you are driving or use some voice assistant on your phone, which will be simplified with time. On the other hand, clients are also under-pressure to deliver results every quarter, hence, they will be far more interested in performance rather than just pure brand-building.<br /><br /><strong>Prathyusha Agarwal, Chief Marketing Officer, ZEEL: </strong><br /><br />With consumption across platforms, the most dominating trend of 2020 would be brand and character love that transcends multiple screens.<br /><br />Viewers will share their dining tables and living rooms with our content on television satisfying the craving for anticipation of a new story, the first bite to savour the emotion and relationship with our characters every day. They will then stretch it across multiple screens and interactions binging on it, dipping in, dipping out and gorging on it through time and space. As broadcasters, we need to gear up our backend to tailor-make our content such that it is adept to the multiple platform front-end user interfaces.<br /><br />There is a shift needed from thinking of content development as an uncertain creative process to building a nuanced understanding the cultural core that makes viewers tick, what they want/ need, where do they need it and have the capability to evolve our craft to deliver that. To own multiple screens where stories and characters are loved beyond just television, content creators and curators, will have to manage the share of pie on each of platforms to maximise screen hours.<br /><br /><strong>Sameer Saxena, Chief Content Officer and Head of TVF: </strong><br /><br />“For 2020, we will continue to strengthen our partnerships with OTT platforms and brands equally. We plan to venture into new genres like thrillers and romance amongst others. We will also explore non-fiction properties as there isn’t much happening in this space. Our aim is to release around 15 to 20 shows in the year including a few in regional languages starting with Marathi. In addition to new shows we're also planning the second seasons of some of our key shows like ‘Kota Factory’, ‘Cubicles’, and ‘Hostel Daze’.“<br /><br /><strong>Dinesh Chhabra, CEO, Usha International:<br /></strong><br />“The consumer durables sector has shown a consistent growth and Usha International Ltd leads this growth from the front riding on new product launches like the Bloom series and Racer fans, as well as the introduction of a whole slew of colorful new kitchen appliances.<br /><br />During this period of tough economy, Usha tightened its operating belt to squeeze out the inefficiencies to make itself leaner and more productive. <br /><br />Usha believes in keeping the customer at the core of our businesses and hence ensures that all the new products that we have recently developed keeping consumer insights in mind and built to fulfil their needs, thereby transforming their daily lives.<br /><br />We expect the New Year to fuel consumer demand and a stabilization of growth patterns in coming quarters. We, at Usha, will continue in our journey to launch new products and innovative technologies, and improve the depth of our distribution penetration specifically in the geographies which are growing at a GDP growth higher than the national average.”<br /><br /><strong>Koshy George, Chief Marketing Officer, Marico Limited:</strong><br /><br />One big trend for me will continue to be digital. You will continue to find a lot more digital adoption because the rates, while they have gone up, continue to be rock bottom in the country. And you will find that a lot of time that consumers spend will move into digital and hence the focus to continue to build brands and invest there will be one big trend that we look at. And as part of that, there are a lot of medium like TikTok that have suddenly come and exploded out of nowhere. We have recently worked with the platform and seen really good results so that'll be an area of focus. Secondly, while the economy has been witnessing a slowdown, there is still a room for a lot of premiumization. And there's a big trend in sustainability that is slowly but surely picking up momentum and is something we will see more of in 2020.<br /><br /><strong>Amer Jaleel, Group CCO &amp; Chairman, MullenLowe Lintas Group:</strong><br /><br /> I see content saturation coming. We have to start seeing consumers as audiences in the Media Age. Everybody is creating content with ease through apps. While this explosion leads to satisfying the creative urge among people and that surely is a good thing, but coupled with the march of platforms and production, this is leading very rapidly to content fatigue. Once we see our consumers as an audience, we have to account for the fatigue they have to overcome to see the frankly poor quality of brand content that most of us are putting out. The only way marketeers and their brand partners have is to be ahead of and fresher than the content that's being dished out. I can clearly see that the phrase 'break the clutter' is outdated. We will have to preempt all the evolution of what we call clutter and be ahead of the thinking of the clutter makers.<br /><br /><strong>Gurmeet Singh, Chairman and Managing Director, Johnson Controls-Hitachi Air Conditioning India:</strong><br /><br />To stand out from the crowd, companies are putting the customer at the heart of everything they do. This has led to the emergence of exceptional customer experiences. Marketing in the modern era has to play a significant role in shaping these experiences. Artificial Intelligence is certainly going to be a game changer driving the marketing landscape in 2020. This Next-gen technology will create new avenues of effective marketing and customer experiences.<br /><br />One of the trendiest topics across the world, both in B2B and B2C spaces, AI is going to take the charge as it holds the power to evolve businesses, accelerate customer experiences and boost sales like never before. Audience segmentation with in-depth understanding of the demand is key to success in any B2B module. Here AI will empower and align business, marketing and sales teams to accurately analyze the demand touchpoints much before a lead generation. This will ensure faster and concrete conversion of leads resulting in enriched customer experiences. Artificial Intelligence can play a significant role in influencing marketing strategies and predicting favorable product and service outcome. With AI things will become faster, easier, more convenient and affordable for business ecosystem to meet the ever evolving customer expectations.<br /><br />New India’s smart customer is globally connected and is curious to explore, experiment and experience. Today, customers are considering exceptional experiences as a critical aspect of their buying decision. In the B2C segment, AI has a huge role to play. It is also the responsibility of businesses and marketers to ethically leverage the power of this impactful tool. Without invading the privacy of customers, AI should aim at significantly providing intelligent and informed customer experiences by equipping marketing and product teams to effectively analyse consumer behavior, acceptance, demand and delivery points. This will ensure a smooth end to end customer journey that is more customized and interactive in the most natural and ethical manner. AI will also support the marketing landscape by enabling powerful and high-impact consumer insights to disrupt customer satisfaction and enhance success factors of product and service innovations.<br /><br /><strong>TikTok spokesperson:</strong><br /><br />In 2019, we saw a drastic shift in online content consumption behavior. As the internet continued to democratize, Indians moved beyond the traditional consumption of entertainment content and are now avidly looking at videos to educate themselves on variety of topics such as self-improvement, health, fitness, e- learning languages, among others.<br /><br />In 2020, we foresee this trend to grow, with brands and NGOs leveraging short video formats with platforms such as TikTok. At the same time, given shorter attention spans, it will be critical for content to break through the clutter, be creative, fun and engaging, in order to attract audiences. <br /><br /><strong>Shamsuddin Jasani, Group MD, Isobar South Asia:</strong><br /><br />Voice as a technology is coming into its own and is going to be a big trend in 2020. With Hindi as a language being made available on Alexa, it will open up huge opportunities in the future. Secondly, with advancements in technology, augmented reality is going to take off in a big way. And the third biggest trend will again come from the world of vernacular content. Local languages are going to explode as we go into 2020 and you will see more OTT players investing on local languages.<br /><br /><strong>Pratik Gupta, Co-founder, FoxyMoron:</strong><br /><br />"2020 will be the year for digitally evolved agencies and digitally involved clients. Hyper-personalization of content through all digital platforms should be the biggest trend this year. Along with the innovation on digital; Voice, OTT, Social, Progressive Web Apps, the use of Hyper-Personalisation are going to be imperative. While the entire ecosystem believes that the consumer does not want to see advertisements, I believe that ads &amp; communication served to an exposed cookie pool at the right time and at the right place is the future.<br />This year we will be working on creating workflows, technologies and teams to cater to this need for brands and consumers alike."<br /><br />Also see:<br />
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Snapchat admits its age verification safeguards are effectively useless

Isobel Asher Hamilton,Isobel …

The 10 things in advertising you need to know today

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Snap is going to be grilled by lawmakers following the horrific case of a murder victim's family being taunted over Snapchat

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The top trends that will dominate the advertising, marketing and media industry in 2020

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