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It's normal for marketers to discuss <keyword id="2410330" type="UNKNOWN" weightage="20" keywordseo="Marketing-automation">marketing automation</keyword> and email marketing conversely. The truth of the matter is that email marketing is a part of marketing automation, yet the two are a long way from the same thing. Marketing automation joins divergent client acquisition and retention channels to adjust to fit in with your organization's conversion pipe. 
 Marketing automation has really been around since the 1980s. The utilization of programming to consequently embed names and addresses from your database onto the letters and envelopes you wish to send to customers via mail has been a pillar of direct marketers for a considerable length of time. The distinction amongst then and now is the idea of 'continuous' and the incomprehensible measure of data accessible to organizations on their clients by means of different digital and offline channels. Automation can not only help reduce staff costs but can also boost customer lifetime value through up-sells and cross-sells. To empower this structure through technology <keyword id="3053798" type="UNKNOWN" weightage="20" keywordseo="Wigzo">Wigzo</keyword> came into being. 
 
What is Wigzo 
 
Founded by Umair Mohammed, Himanshu Kaushik, Vikrant Khushu, Shamail Tayyab and Mohammad Atyab in 2013, the company works as a next generation Marketing Automation Platform that helps marketers send Smarter Communication online or through mobile applications. The platform based on SoLoMo – Social, Location and Mobile, provides real time content in the emails or push notifications for marketers. Umair stated that Wigzo’s was incepted with an aim to solve a major issue of seamless data management, and utilizing it to send intelligent communication across Web and in App. 
 
“We simplify big data for brands and improve the communication between the company and its users. Our aim is to modernize the use of data for the brands as much as we can,” he added. Basically, with the assistance of prediction technology and machine learning, Wigzo checks any event about the visitor’s search, scanning designs, time spent, item data, area, and so forth to foresee plan of the crowd. 
 
The cool new stuff Wigzo is upto 
 
Talking to Umair about future and upcoming services, he said, “We have recently revamped our machine learning algorithm to a revolutionary Customer Intelligence Suite. The upgraded version will change the dynamics of reporting and analytics when it comes to digital marketing and ensure increased customer acquisition for brands. The new dashboard is one of the most mature set of automation tools incorporating a full suite of features that not only help marketers manage basic communication campaign, but also provides everything a marketer needs: Dynamic Email, Notifications, User Retention, Real Time Engagement and more. Our aim is to streamline the hassle of data management for every marketer.” 
 
Minting it 
The company works on a typical subscription based model which incorporates all features (as Umair claims). Umair stated that they’ve also tiered based pricing, now this depends on the number of users of a client. The costing varies on volume and user base. 
 
The company claims to have over 35 clients including Ketto, Kaaryah, and Little Black Book. Further Umair specified that they’re looking at 100+ clients across industries like: banking, ecommerce, content &amp; gamming across the country and in UK. 
 The company raised $500,000 in pre-series A round of financing led by Aarin Capital Partners and <keyword id="6491998" type="PERSON" weightage="20" keywordseo="Mohandas-Pai">Mohandas Pai</keyword>, Chairman of Manipal Global Education. In seed round they had raised $100,000 from by Nikunj Jain, Outbox ventures and <keyword id="2939297" type="PERSON" weightage="20" keywordseo="Ritesh-Malik">Ritesh Malik</keyword>. 
 
Umair - AI &amp; Data 
 
In this digital age where everything is largely dependent on the use of technology, companies are leveraging AI to reinvent themselves and scale their businesses quickly. AI is becoming a key enabler of the changes that businesses need to make and is helping them manage complexity of the constant digital change. 
 
We follow a very simple rule - Data should not reside in silos, because it takes the intelligence away. We algorithm provides actionable intelligence around data so marketer can leverage it to interact with their audience in real time, and reach them with the right message on the right device. Our USP is to take the marketers beyond page views and basic analytics which also set us apart from the rest of the players in the market.

Wigzo: B2B Startup Using AI for User Conversion

The world is cluttered with data and content. Whether it is a product on an ecommerce site or breaking news on a news app, push notifications and <a href="http://www.businessinsider.in/This-app-creates-incredibly-detailed-maps-that-travelers-can-access-even-when-they-dont-have-an-internet-connection/articleshow/51898843.cms">in-app messages</a> clout our mobile space all the time. And with data being available so easily, acquiring users is not a problem anymore for <a href="http://www.businessinsider.in/This-is-whats-holding-global-markets-together-right-now/articleshow/51898865.cms">businesses</a>. The real problem is how to optimise the acquired users.
 

	“This is the place where Indian companies face less convergence than their US counterparts... The solution is delivering <a href="http://www.businessinsider.in/This-App-helps-companies-hire-only-those-people-that-fit-the-bill-perfectly/articleshow/51892617.cms">right content to right people</a>,” said Umair Mohammad, co-founder of <keyword id="3053798" type="UNKNOWN" weightage="100" keywordseo="Wigzo">Wigzo</keyword>, a <keyword id="771372" type="UNKNOWN" weightage="100" keywordseo="data-analytics">data analytics</keyword> platform. 

	In simple words, if a person is a women and she is constantly fed with newsletters about 50% discount on Gillete shaving kit, chances are lean that she will ever click on it. It is likely to end up in her trash folder.
 

	So it is a loss of revenue for the business, he said. Hence there is an urgent need to personalise consumer experience through intelligence. And, <a href="http://www.businessinsider.in/Microsoft-is-turning-to-a-pair-of-hot-startups-to-ensure-Google-wont-steal-its-cloud-mojo/articleshow/51900359.cms">start-ups</a> are harnessing this problem to change the way the world views content. <keyword id="3139442" type="UNKNOWN" weightage="100" keywordseo="CleverTap">CleverTap</keyword> is another such startup that is using data analytics to enhance user experience of content sites. 

	Whether it is an ecommerce site or a news website, get feeds of only the things that are of interest to you. 
 

	“If you are interested in action movies, you will only get notifications about the new releases of action movies...CleverTap with BookMyShow is doing this,” said Anand Jain, Co-Founder, CleverTap.
 

	The data is obtained from a user’s browsing history, said Umair. 
 

	“You add some item in your cart, you browsed some items. You opened the newsletter but did not click. What could possibly be the reason? We leverage on these facts,” he added.
 

	The main purpose is to give the user enough impetus to click on the mail, he concluded.

	 
	 
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Wigzo: B2B Startup Using AI for User Conversion

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