<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>ASOS</span></p><p class="caption">This boho-style dress costs $302 on ASOS.</p></div><p></p></div></div></p><ul><li><strong>David's Bridal has been downgraded by Moody's as sales have fallen.</strong></li><li><strong>Moody's said the chain is suffering from a trend towards more casual, lower-priced wedding dresses, which has created more competition in the market.</strong></li><li><strong>The popular wedding brand Alfred Angelo suffered from a similar problem before filing for bankruptcy in 2017.</strong></li></ul><p> </p><p>Brides want to dress down on their wedding day, and it's hurting traditional bridal stores. </p><p>This week, credit rating agency Moody's downgraded its rating of David's Bridal, a 300-store chain that sells wedding and bridesmaid dresses. Moody's changed its outlook on the company from stable to negative, highlighting that on a two-year basis, both traffic and same-store sales were down.</p><p>"In our view, this is a reflection of the intense competition in the sector and casualization of both gowns and bridesmaids dresses," Moody's analyst Raya Sokolyanska wrote in a note to investors.</p><p>The average cost of a wedding hit an all-time high in 2016, costing $<span>35,329, according to <a href="https://www.theknot.com/content/average-wedding-cost-2016">The Knot's Real Weddings Study</a>. </span>With costs soaring, brides have become more cost-conscious when it comes to shopping for their dresses. <span></span></p><p>This has created a demand for lower-priced, ready-to-wear dresses. <span>Anthropologie, H&amp;M, ASOS, and Reformation all have their own cheaper bridal collections. And as</span><span> a result, traditional stores such as David's Bridal face pressure to offer similarly low-priced dresses. </span></p><p><span>But the market is now oversaturated with options. </span></p><p><span>"There are so many options for brides to shop now, and women have the option to shop for less. The market is saturated, and it gets diffused," Anne Chertoff, wedding trends expert for WeddingWire, told Business Insider. </span></p><p><span>Some stores have lost out completely. In July 2017, the popular wedding brand <a href="http://www.businessinsider.com/alfred-angelo-closes-stores-2017-7">Alfred Angelo</a> abruptly closed its doors and filed for bankruptcy. Alfred Angelo offered bespoke dresses and hadn't adapted to the trend of more casual wedding attire.</span></p><p><span>David's Bridal has done a better job in adapting.</span></p><p><span>"We have seen an uptick in the trend towards casualization in weddings, likely attributed to the increase in brides willing to shop online. We've certainly reflected this in our bridal assortment," a spokesperson for David's Bridal told Business Insider, referring to its range of <a href="http://www.davidsbridal.com/wedding-dresses/casual-wedding-dress">l</a></span><span><a href="http://www.davidsbridal.com/wedding-dresses/casual-wedding-dress">ower-priced casual dresses</a> costing between $39 and $400. T</span><span>hese low-cost dresses do tend to bring a lower gross profit, however.</span></p><p><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Facebook/Lovely Bride</span></p><p class="caption">Lovely Bride promotes itself as being a bridal shop for "cool brides," only carrying a few labels.</p></div><p></p></div></div></span></p><p>Chertoff said that David's Bridal's marketing strategies are another issue for the company. Increasingly, brides are using Instagram and Pinterest for inspiration and to shop boutique brands.</p><p>"A lot of people think of David's Bridal as a warehouse, but it's not. I think if they promoted themselves like some of these other stores such as Lovely Bride or Fabulous Frocks, it would increase the presence of the brand," Chertoff said. </p><p><span>Sokolyanska expressed a similar sentiment.</span></p><p>"David's Bridal would need to continue making significant investments in digital capabilities and marketing in order to reverse its market share declines of the past several years. These investments are needed to attract the bride early in her online-first research process and then provide a seamless bricks-and-clicks shopping experience," she wrote.</p><p class="tagline"><div id="categorypromo" style="border:1px solid silver; min-height:90px; padding:10px;vertical-align:top;box-sizing: content-box;"><a href="http://read.bi/retail-2018"></a><strong>EXCLUSIVE FREE SLIDE DECK:</strong><br>The Future of <keyword id="6354851" type="ORGANIZATION" weightage="100" keywordseo="Retail">Retail</keyword> 2018 by the BI Intelligence Research Team.<br><strong><a href="http://read.bi/retail-2018">Get the Slide Deck Now »</a></strong></br></br></div></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/amazon-go-new-store-retail-innovation-technology-2018-2">What it's really like inside Amazon's new no-line grocery store.</a></h3>        <div>                    </div>    </div>

Millennials have a new attitude about weddings - and it's sending bridal stores into a downward spiral

<p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table center"><div><div class="image on-image"><p class="source"><span>Getty Images</span></p></div><p></p></div></div></span></p><ul class="summary-list"><li><strong>The average US couple spends $4,500 on their <a href="https://www.businessinsider.com/category/honeymoons">honeymoon</a>.</strong></li><li><strong>But the cost of a honeymoon can vary widely based on the style of vacation you choose, your accommodations, and several other factors.</strong></li><li><strong>We asked <keyword id="6354692" type="UNKNOWN" weightage="60" keywordseo="Travel">travel</keyword> agents how much couples should aim to spend on their honeymoons and how their budget should break down.</strong></li><li><strong><a href="https://www.businessinsider.com/?hprecirc-bullet" target="_blank" rel="noopener">Visit Business Insider's homepage for more stories.</a></strong><span style="font-weight: 400;"></span></li></ul><p><span style="font-weight: 400;">The date has been set, the venue is booked, and all the little details of the big day have been arranged. </span></p><p><span style="font-weight: 400;">Now, all that's left for an engaged couple to do is exchange their vows and live happily ever after, right?</span></p><p><span style="font-weight: 400;">Not necessarily. If they want to go on a <a href="https://www.businessinsider.com/category/honeymoons">honeymoon</a>, their prep work isn't quite finished. In fact, the cost and planning of a honeymoon can sometimes rival that of a wedding, with US couples spending an average of </span><span style="font-weight: 400;">$4,500 on their honeymoon</span><span style="font-weight: 400;">, <a href="https://www.businessinsider.com/honeymoon-how-much-should-you-spend-wedding-budget-2019-6">according to WeddingWire</a>. </span></p><p><span style="font-weight: 400;">Of course, that's only an average, and the cost of any trip depends on a multitude of factors, such as distance from home, duration, destination type, accommodation type, food and drink, and the activities you choose - which can make it difficult to predict the overall cost and then budget accordingly.</span></p><p><span style="font-weight: 400;">So how much can you realistically expect to spend on a honeymoon? We talked to several experts from the travel industry for their input.</span></p><h2><strong>First, get a rough estimate of the total cost based on the type of trip</strong></h2><p><span style="font-weight: 400;">The total cost of a honeymoon depends on a multitude of factors, but the biggest one is likely what type of trip you decide to go on.</span></p><p><span style="font-weight: 400;">For example, if you choose Paris for your honeymoon, plan on spending anywhere from $3,000 to $10,000-plus, according to </span><span style="font-weight: 400;">Christina Papavlasopoulos and Nektaria Panagiotari, cofounders of Shefari, a travel company for women.</span></p><p><span style="font-weight: 400;">On the lower end of that range, say, for $3,000 or $4,000, you could enjoy a seven-day honeymoon at a three- or four-star hotel in a nice area of Paris, complete with a free or small-group walking tour, reasonable dinner choices (some more casual, maybe a splurge or two), and minimal shopping in local boutiques, Papavlasopoulos and Panagiotari said.</span></p><p><span style="font-weight: 400;">"If you factor in food and drink costs, shopping, and tours or activities, it would be safe to budget around $500 to $700 a day to enjoy yourselves," they said in an email.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table center"><div><div class="image on-image"><p class="source"><span>Getty Images</span></p></div><p></p></div></div>On the other hand, if you want to spend your week in the lap of luxury - including a private car tour with VIP access to Versailles and the palace gardens, a five-star or luxury boutique hotel with great views, perhaps a Michelin-star dining experience, top wine, and shopping on the Champs-Élysées - expect to spend $10,000 or more, they said.</span><strong> </strong></p><p><span style="font-weight: 400;">If you prefer something exotic, an African safari might be the ticket. Options range from DIY tours, rustic lodging, and camping in public parks to high-end private reserves with guided tours and onsite luxury suites with plunge pools and five-star amenities, according to Papavlasopoulos and Panagiotari.</span></p><p><span style="font-weight: 400;">Similar ranges exist for other types of honeymoon vacations, from African safaris to Caribbean cruises.</span></p><p>"Cruise pricing varies by the length of trip, room type, cruise line, and destination," Jen Avey of <a href="https://www.destinationweddings.com/">Destination Weddings Travel Group</a> told Business Insider.</p><p>Depending on the type of cruise experience you want, she said, you may opt to pay for drinks, off-board excursions, upgraded dining options, spa and salon services, and retail purchases.</p><p>"All these factors will impact your price, but the good news is that the range is broad so you should be able to find something to fit your budget," she said.</p><h2><strong>Next, break down the total honeymoon cost into four categories</strong></h2><p><span style="font-weight: 400;">The total cost of a honeymoon comprises four main expense categories, Papavlasopoulos and Panagiotari said:</span><span style="font-weight: 400;"> accommodations, transportation, activities, and food and drink.</span></p><p><span style="font-weight: 400;">Accommodations are the biggest piece of the pie, they said, usually taking up 45% to 60% of the total honeymoon budget.</span></p><p><span style="font-weight: 400;">Next, expect to spend 20% to 25% on transportation.</span></p><p><span style="font-weight: 400;">"Booking around six to eight months in advance is advised, and shoulder or medium season is best for flight pricing and availability," they said. "In Europe, your optimal travel times will likely come in May and September or October. For US travelers, Mexico or the Caribbean is significantly less than Europe, while Asia or Oceania is even more."</span></p><p><span style="font-weight: 400;">The cost of activities depends on, well, your activity level. If you're just relaxing on the beach or enjoying an all-inclusive property, you'll likely spend less than 5% of your budget on activities, the pair said. For more active couples, expect to spend 10% to 15%.</span></p><p><span style="font-weight: 400;">Finally, when it comes to food and drink, budget-conscious honeymooners could likely devote 7% to 10% of the budget to this category.</span></p><p><span style="font-weight: 400;">"Foodies and wine lovers should definitely budget higher," they said.</span></p><p><span style="font-weight: 400;">Of course, extra costs always crop up, so leave a bit of wiggle room for things like public transportation, museum or beach club entrances, shopping for souvenirs, currency exchange, and so on.</span></p><h2><strong>Remember, honeymoon travel is different than everyday vacation travel in several ways</strong></h2><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table center"><div><div class="image on-image"><p class="source"><span>Jin Chu Ferrer/Getty Images</span></p></div><p></p></div></div>Of course, a honeymoon is different from ordinary vacation travel for several reasons.</span></p><p><span style="font-weight: 400;">First, honeymoons tend to be longer than usual vacations, <a href="https://www.thetriptrotter.com/blog/author/434-laurafreeman">Laura Freeman</a>, a travel agent who specializes in honeymoons, told Business Insider. That's because employers are usually more lax in granting time off for honeymoons, and many couples who plan to have children in the future want to make the most of traveling child-free while they can, she said.</span></p><p><span style="font-weight: 400;">Couples also tend to go all-out on their honeymoons, traveling to bucket-list destinations and spending more on "</span><span style="font-weight: 400;">romantic themed excursions and romantic accommodations," than they normally would, Freeman said.</span><strong> </strong></p><p><span style="font-weight: 400;">"For example, where they might take a shared boat trip in Santorini while on vacation, they upgrade to a private boat on their honeymoon for a more romantic experience, or they book a hotel with a private hot tub on the balcony," she said. </span></p><p><span style="font-weight: 400;">"Honeymooners want to visit the spa and do more fine dining than they do on a regular vacation."</span></p><p><span style="font-weight: 400;">It's important to factor in all those expenses beforehand so you don't encounter any surprises on your dream honeymoon.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/millennials-spend-5000-on-vacation-age-group-spends-the-most-on-travel-but-gen-z-isnt-far-behind-2019-4">Millennials are willing to spend $5000 or more on vacation, making them the age group that spends the most on travel -&#xa0;but Gen Z isn't far behind</a></h3>        <div>                    </div>    </div>

Travel agents reveal how much you should really be spending on your honeymoon

<p>There's trend that's been growing quietly deep within the trenches of social media platforms, and it's becoming cause for concern.</p>
<p>People are inviting celebrities, pro athletes, news anchors and politicians to their weddings. </p>
<p>Even if the happy couple knows Barack Obama may have plans on the day of their nuptials, that hasn't stopped them from shelling out the bucks for an extra invite to be sent off to the White House.</p>
<p>In December, a couple who invited <a href="http://www.businessinsider.com/peyton-manning-wedding-invitation-2013-12">Peyton Manning to their wedding landed themselves an autographed RSVP card (checked decline).</a></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span><a href="http://www.reddit.com/r/pics/comments/1rynga/my_sister_sent_a_wedding_invitation_to_peyton/">Reddit</a></span></p></div><p></p></div></div></p>
<p>And Famously reports that last month, <a href="http://www.famously.com/celebrities/fans/taylor-swift-crashes-a-fans-bridal-shower-but-its-okay-because-she-brought-her-a-kitchenaid-mixer/">Taylor Swift attended the bridal shower of a longtime fan when she realized she'd be busy on the actual wedding date. </a></p>
<p>The proof was in the Instagram:</p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>Instagram</span></p></div><p></p></div></div></p>
<p>Like engagement photography and wedding hashtags, inviting notable figures to attend the weddings of common folk has become more of a norm. You can blame social media for that - everyone knows it's all about showing off and raking in the 'likes.'</p>
<p>"The Obamas will unfortunately, not attend our wedding," <a href="http://lacystevenwedding.blogspot.com/">a woman named Lacy wrote on her personal blog in 2011. </a></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span><a href="http://lacystevenwedding.blogspot.com/">LacyStevenWedding</a></span></p></div><p></p></div></div></p>
<p><span style="font-size: 15px; line-height: 1.5em;">People all over the internet discuss the idea in wedding forums and comment sections, asking one another which celebs they should mail invites to.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">This couple went looking for ideas on WeddingWire:</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>WeddingWire</span></p></div><p></p></div></div><br /></span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">Here were <a href="http://www.weddingwire.com/wedding-forums/whom-should-invite-celebrity-suggestions-please/8d5274478b945eaf.html">some of the suggestions people left</a>: Prince William and Kate Middlton, Jon Bon Jovi, Bono, Carrie Underwood, Megan Fox, The Pope, Madonna, Ellen DeGeneres, and the cast of Friends. Someone even said "invite Oprah, I hear she'll sometimes send a gift."</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">It's in that sentence that this trend, annoying but for the most part harmless, becomes incredibly tacky. </span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">Send an invitation to the president as a joke? Fine. Spend time crafting a list of celebrities, athletes, and politicians hoping one of them sends back an autograph or a gift so you can brag about it? Yikes.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">Lacy also received an autographed RSVP card (marked decline) from Jimmy Kimmel:</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span><a href="http://lacystevenwedding.blogspot.com/">LacyStevenBlog</a></span></p></div><p></p></div></div><br /></span></p>
<p>Swimmingly - a site from dating service HowAboutWe - recently <a href="http://www.swimmingly.com/relationships/weddings/dont-invite-celebrities-to-your-wedding-you-tasteless-weirdo/">wrote a plea to couples looking to stock their dance floors with A-listers on their wedding nights </a>and made a really good point: On a day that's supposedly "yours," what do you think would happen if Beyonce actually showed up? </p>
<p>Though social media has, of course, blown this trend out of proportion (<a href="http://bleacherreport.com/articles/2066097-reporter-jenny-dell-goes-to-prom-with-student-after-being-blown-away-by-effort">even teenagers get in on the act by starting Twitter campaigns to score celeb prom dates</a>), it's popped up once or twice before the internet takeover.</p>
<p><span>In 1997, the late Harold Ramis of "Ghostbusters" and "Caddyshack" fame received a wedding invitation from the Schiros - two Milwaukee-based teachers who were tying the knot. </span></p>
<p>Accoring to the Milwaukee Wisconsin Journal Sentinal, <a href="http://www.jsonline.com/news/milwaukee/actor-kiddingly-tells-couple-to-expect-him--with-entourage--at-their-nuptials-b99214989z1-247619151.html">The couple had sent out nearly 100 invitations to celebrities, whose addresses they found in a library book.</a> 29 responded, including Diana, Princess of Wales, just a month before her death.</p>
<p>Ramis' assistant called the couple to make sure that Ramis was not a friend or distant family member. He was not.</p>
<p>A few weeks later, they got this joke reply in the mail:</p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span><a href="http://www.jsonline.com/news/milwaukee/actor-kiddingly-tells-couple-to-expect-him--with-entourage--at-their-nuptials-b99214989z1-247619151.html">Schiro/Journal Sentinal</a></span></p></div><p></p></div></div></p>

People Keep Inviting Celebrities To Their Weddings In Hopes Of Getting Autographs And Expensive Gifts

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>For epochs, women have spent tons of money on their wedding dresses - and they still do.<p>According to <a href="http://www.xogroupinc.com/press-releases-home/2015-press-releases/2015-03-12-the-knot-2014-real-weddings-study.aspx" target="_blank">The Knot's</a> most recent Real Wedding Study, the average wedding dress costs $1,357 - but given the wide disparity between of overall wedding costs (a Manhattan wedding&#xa0;is an average $<span>76,328&#xa0;and a Utah wedding is an average&#xa0;<span>$15,257), it's likely that there are plenty of brides out there forking over upwards of $2000 on their dresses.</span></span></p><p><span><span>But why do brides spend this much money on dresses&#xa0;that will only be worn once?</span></span></p><p><span><span>This is a divisive question, as some brides will loudly protest that this is the most important day of their lives, that they will proceed to look back on the photographs for eternities upon eternities, and would prefer something that fits like a glove and lets them sparkle in ways that nothing else could.</span></span></p><p>"It's not just a white dress," wedding dress designer Anne Barge&#xa0;said to&#xa0;<a href="http://www.npr.org/sections/money/2011/08/05/138760908/why-are-wedding-dresses-so-expensive" target="_blank">NPR</a>.&#xa0;<span>&#xa0;"It's the fabric, and it's the workmanship, and it's the lining, and it's the fit."</span></p><p><span>"<span>It's the dress of your life, and if there is ever one picture your [descendants] have of you it's the one in your wedding dress," Barge explained.</span></span></p><p><span><span>Additionally, NPR suggested that going all-out indicated total commitment. Go big, or go home.</span></span></p><p>Still, other brides deplore the wedding industrial complex, and others are on strict budgets.</p><p>But somewhere in between appealing to the defiant bride who doesn't want to fork over thousands of dollars and the highly profitable wedding industry, mass market retailers are selling wedding dresses.</p><p><div></div></p><p class="embed-spacer">J. Crew hopped on the wedding band in&#xa0;2004, paving the way for other mass retailers to do the same. Most of the dresses are sold online or in the catalog. The retailer had a boutique on Madison Avenue Manhattan, but now its bridal sales are limited to a bridal salon in its Flatiron location. J. &#xa0;Crew sells a variety of wedding styles - even <a href="https://www.jcrew.com/womens_category/weddingsandparties/bridalseparates/PRDOVR~C4814/C4814.jsp" target="_blank">jumpsuits</a>.</p><p>Jennifer Aniston even reportedly&#xa0;wore a wedding veil from J. Crew, according to <a href="http://www.usmagazine.com/celebrity-style/news/jennifer-aniston-wedding-veil-jcrew-details-2015268" target="_blank">Us Week</a><a href="http://www.usmagazine.com/celebrity-style/news/jennifer-aniston-wedding-veil-jcrew-details-2015268" target="_blank">ly</a><strong>.</strong></p><p><a href="http://www.anntaylor.com/wedding-gowns/cata000034/?SortByFacetSelectedValue=remove&amp;DocSortOrder=remove&amp;format=json&amp;catid=cata000034&amp;question=&amp;fRequest=true&amp;goToPage=2&amp;N=0&amp;categoryType=regular&amp;priceSort=DESC&amp;country=&amp;currency=&amp;Submit=Submit" target="_blank">Ann Taylor</a> has&#xa0;sent brides down the aisle, as well. Ann Taylor dresses are even more modestly priced than J. Crew's - all are under $1,000, many are under $500, and some are under $250.</p><p>Even Target has forayed into the wedding industry with its line Tevolio.&#xa0;<a href="http://www.target.com/p/women-s-lace-v-neck-wedding-dress-tevolio-153/-/A-15291649?ci_src=17588969&amp;ci_sku=15291649&amp;ref=tgt_adv_XSG10001&amp;AFID=google_pla_df&amp;CPNG=pla_women+shopping&amp;adgroup=maxi+dresses_sc&amp;LID=22pgs&amp;KID=89115ffc-8ca8-442d-ba11-4e2d9489b3ba&amp;gclid=COXy76HvvcgCFdCRHwodHUkPLw" target="_blank">A wedding&#xa0;dress</a> at Target costs just $52.48.</p><p>Anthropologie has a bridal offshoot called <a href="http://www.bhldn.com/" target="_blank">BHLDN </a>- but the dresses run on the pricier side, compared to other mass retailers. However, shopping at BHLDN - while potentially comparable price-wise to buying a dress at a boutique - offers stressed-out brides the ease of purchasing the dresses online, as does buying a dress online from any of the aforementioned retailers.<div></div></p><p class="embed-spacer">&#xa0;That ideology is behind many of these mass retailer's bridal lines.</p><p>"<span>Certainly as women-who are working and living very full lives-are planning a wedding, they're interested in shopping online," Christine Beauchamp, former president of Ann Taylor, said to The Wall Street Journal in 2010.</span></p><p><span>Wedding experts agree. "E</span><span style="font-weight: 400;">specially for girls in a hurry, &#xa0;it's really great&#xa0;because the majority of J. Crew [wedding dresses] is online and in the catalogs," Anne Chertoff, WeddingWire's trend expert, said to Business Insider.</span></p><p><span style="font-weight: 400;">"It's really great and really easy," she added.</span></p><p>And mass market dresses tend to evoke the sentiment of a relaxed bride (which not all brides can confess to be).</p><p>But the real heart&#xa0;of the&#xa0;matter is not the dress is mass market, but that there are problems that come with purchasing a wedding dress online.</p><p><span style="font-weight: 400;">Chertoff says she encourages brides to go to stores to try dresses on, at the very least.</span></p><p><span style="font-weight: 400;">"I usually</span><span style="font-weight: 400;">&#xa0;encourage people to have that experience even if they're on a budget, you know, if there's a J. Crew store in&#xa0;their area that sells bridal dresses, if there's BHLDN [which has bridal boutiques in select markets], or even if it's David's Bridal, I think it's really important that people - if this dress is something that has somewhat of a significance to them - go to a store and try it on," she said. "It's not like trying a dress that you would wear to work. Bridal sizing is very different." Brides thereby forego receiving experts' advice, she explained, including on how alterations might work.</span></p><p>And it's less&#xa0;emotional.</p><p><span style="font-weight: 400;">"By ordering&#xa0;from a catalog, you miss out on that moment and that experience - especially if your mom's still around," she said. "That moment on the television shows - 'Say Yes to The Dress' -&#xa0;even when the cameras aren't rolling on every single bride, that happens You're twirling in it! You'll never want to take it off! You'll be beaming in it! ... It's something you'll never forget."&#xa0;&#xa0;</span></p><p>And places like Kleinfeld's specialize in dress for every kind of bride - including the modest bride, as <a href="http://www.racked.com/2015/6/3/8711481/kleinfeld-bridal-modest-wedding-dresses" target="_blank">Racked</a> reported - which is something that a mass market retailer may struggle to provide.&#xa0;</p><p><div></div></p><p class="embed-spacer">Still,&#xa0;budget-minded <a href="http://www.learnvest.com/2011/02/would-you-buy-a-used-wedding-dress/" target="_blank">Learnvest</a> advises cash-strapped brides to look to mass market retailers as a way to save on cash. But Chertoff warns that a traditional retailer's wedding dress might not be so cheap.&#xa0;A J. Crew wedding dress can be<a href="https://www.jcrew.com/womens_category/weddingsandparties/forthebride/PRDOVR~A9924/A9924.jsp?color_name=Ivory&amp;srcCode=GGBS00006_Wedding_Bride_99103507623&amp;sisearchengine=197&amp;siproduct=A9924&amp;noPopUp=true&amp;source=googlePLA&amp;gclid=CKi6-_DJv8gCFVcYHwodNQ8P4Q&amp;gclsrc=aw.ds" target="_blank"> $650</a> - or it can be <a href="https://www.jcrew.com/womens_category/weddingsandparties/forthebride/PRDOVR~94389/94389.jsp?color_name=Ivory&amp;srcCode=GGBS00006_Wedding_Bride_99102760733&amp;sisearchengine=197&amp;siproduct=94389&amp;noPopUp=true&amp;source=googlePLA&amp;gclid=CIi9q4XKv8gCFYsTHwod8LYKkA&amp;gclsrc=aw.ds" target="_blank">$2,200</a>. Chertoff advises that brides can pick up discounted designer dresses at David's Bridal without foregoing the experience.&#xa0;</p><p class="embed-spacer">That said, Chertoff concedes, "[buying a dress online is]<span style="font-weight: 400;">&#xa0;a really easy way to do it - especially if the dress isn't the most important thing."</span></p><p><div></div></p><p class="embed-spacer">But wedding dresses going mass market might not even be about the bride - a shock for most on their wedding days. More than anything, entering the wedding industry&#xa0;is a huge boon to businesses. It's no secret that the wedding industrial complex&#xa0;is real.</p><p class="embed-spacer"><span>In fact, choosing to get into the profitable wedding industry helped J. Crew after the bridal line launched. "</span><span>It's been an important growth business for us," CEO Mickey Drexler told the </span><a href="http://www.wsj.com/articles/SB10001424052702303720604575169761340535860" target="_blank">Wall Street Journal</a><span>&#xa0;in 2010</span><span>.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/starbucks-iced-latte-hack-coffee-money-saving-2015-9">This Starbucks hack will save you $2 on one of its coffee drinks</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Zld2VsdzopLqr_b9AeXc8crdDoZ9pkdC" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "WeddingWire" and got 4 results

Millennials have a new attitude about weddings - and it's sending bridal stores into a downward spiral

Mary Hanbury

Travel agents reveal how much you should really be spending on your honeymoon

Chelsea Greenwood

People Keep Inviting Celebrities To Their Weddings In Hopes Of Getting Autographs And Expensive Gifts

Caroline Moss

The most expensive clothing item for women has gone mass market

Mallory Schlossberg