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This year has just started. Those of you pledged to lose weight or build abs this year have hit the gym already. However for people engaging in fitness, you need to keep a check on the trends every year. 
 We consulted <keyword id="4024527" type="UNKNOWN" weightage="20" keywordseo="rachit-dua">Rachit Dua</keyword>, an advanced certified personal trainer for general and special population (people with medical issues). <a href="http://www.businessinsider.in/this-guy-lost-23-kilos-in-9-months-his-diet-included-cheeseomelette-and-paneer-sabzi-cooked-in-desi-ghee/articleshow/56295409.cms">Also Read: How Rachit lost 23 kgs in 9 months.</a> 
 
Check out the 7 fitness trends to watch out in 2017. 
 
 
Booming Fitness YouTubers 
 
Video is the next big thing when it comes to the tech trends. Leveraging the same, there are numerous fitness experts who have come up with their Youtube channels in order to deliver their fitness expertise. Guru mann, Tarun Gill, BeerBiceps, Shreyas Kamath are a few of the popular fitness Youtubers in India. 
 
 
Fitness Bands 
 The craze for monitoring your steps, heart rate, calories and sleep etc has shown an exponential growth is the past few years. However, the story is expected to be the same in 2017. Brands like <keyword id="6486191" type="UNKNOWN" weightage="20" keywordseo="Fitbit">Fitbit</keyword>, <keyword id="508131" type="COMPANY" weightage="20" keywordseo="TomTom">TomTom</keyword>, Garmin and Polar are some of the preferable brands in the fitness wearables market. 
 
Demand of educated &amp; certified fitness trainers 
 Gone are the days when people used to get mesmerized by the big bicep peak and massive chest of the coach. Today, people look for educated and certified personal trainers who could train them with a scientific approach and not just the bro-science. The gym standards have been rising every year and therefore, the demand of qualified trainers. <keyword id="2233247" type="CITY" weightage="20" keywordseo="infact">Infact</keyword>, the exponential growth in the demand of qualified trainers has given a boost to career opportunities in the fitness industry. 
 
 
The Ketogenic diet 
 
Eat fat to lose fat, this is the basic principle of the ketogenic diet. A ketogenic diet is high fat, moderate protein and a very low carbohydrate diet. Known as one of the fastest and healthiest fat loss diets, the ketogenic diet has become the people’s first choice when it comes to dropping the body fat. After all it allows you to eat your favorite butter chicken, butter paneer masala, cheese omelets etc. Apart from fat loss, the diet has been proven a boon for diabetes, cancer, epilepsy and the Alzheimer’s patients. No wonder, the ketogenic diet will be a popular dietary trend in 2017. 
 
Health and Fitness Expos 
 
India is one of the favorite market place for the fitness entrepreneurs and the constant rise in the number of fitness expos is enough to substantiate the fact. Every year there is a rise in the footfall at the fitness expos. The Bodypower expo, Fitex Expo, The Fit expo and the Sheru Classic expo, are a few popular fitness expos in India. Exhibitions by the gym and sports equipment brands, supplement brands, athlete meets, fitness seminars, and various bodybuilding and powerlifting contests are the key reasons to visit such expos. 
 
Online Fitness Coaching 
 The digitalization of India is at its peak, be it in ecommerce or any other sector. The impact of digitalization is well versed even in the fitness industry. The trend of online fitness training through <keyword id="6360981" type="UNKNOWN" weightage="20" keywordseo="Watsapp">Watsapp</keyword> and <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> is expected to land at a next level in 2017. The social media has become a potential market for end number of fitness experts. With online coaching people get access to their respective coaches 24x7. 
 
Strength Training 
 
Strength training has been an integral part of the fitness lifestyle. Thanks to the Bollywood’s chiseled physiques. However, the craze of strength training among the women has also shown an exponential growth since last year. The 2017 is expected to witness a consecutive growth in the trend of strength training, primarily among the women.

Seven fitness trends to watch out in 2017 for a healthier you

<keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> has built a whole new version of Google Assistant just for <keyword id="4289270" type="ORGANIZATION" weightage="20" keywordseo="jio-phone">Jio Phone</keyword>. <keyword id="2003276" type="PERSON" weightage="20" keywordseo="Jio">Jio</keyword> Phone users can now interact with the new version of Google Assistant on their Jio feature phones. Google announced its partnership with Jio phone at the third edition of Google for India event in New Delhi along with <a href="https://www.businessinsider.in/Google-announces-lightweight-OS-Android-Oreo-Go-Edition-in-India-to-capture-the-next-billion/articleshow/61930662.cms" data-type="tilCustomLink">many key announcements</a> for India market. The special version of the Google Assistant will become available on the Jio Phone from today without the need for any manual update. This is the first time ever a version of the Assistant is available on a feature phone. Google says that it has built the Google Assistant for the Jio Phone from the ground up to work well on the Jio Phone. <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> led <keyword id="6354504" type="PERSON" weightage="100" keywordseo="Reliance-Jio">Reliance Jio</keyword> launched Jio Phone in July this year, it’s a 4G VoLTE feature phone with a small 2.4-inch display, 1.2GHz dual-core processor, 512MB of RAM, 2000mAh battery and it has 4GB of internal storage, with microSD support up to 128GB. Even though it’s not a smart phone, it has features like Wi-fi support and <keyword id="6409450" type="ORGANIZATION" weightage="20" keywordseo="NFC">NFC</keyword> for digital payments. Jio Phone runs on KAI OS, while the phone is pre-loaded with Jio’s own apps the OS does not support many popular apps like Facebook, Watsapp. More importantly the phone already has a virtual voice assistant of its own. With the Google Assistant for the Jio Phone, as demonstrated by Google, you can get answers and find local information, play music or videos, and also change the settings of your device with voice commands. It also connects you to the apps on your phone, from Google apps like Search or <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword>, to system apps, Jio apps and other third-party services that are available for Jio Phone. The Google Assistant for the Jio Phone will be available both in Hindi and English. This is the first time that a version of the Google Assistant is available on a phone in Hindi. With Google’s expertise in natural language processing and voice recognition, Jio users can have a conversation with their Google Assistant in Hindi to get things done. And as is the case always, the experience will get better with time. This could be a win-win partnership for both Jio and Google, while Google can reach out to a lot more new users in India with the rapidly growing Jio Phone users all over the country, Jio subscribers will get to talk to Google Assistant on a feature phone.

Reliance Jio’s ‘smartish’ feature phone will now have a Google Assistant of its own

We breathe fresh air two times in our life. One- of the earth-when coming out of mother's womb and second-of independence-when we step into college life or more accurately our college-hostel life. In the first instance we have the warmth of family and guidance of parents to understand this world better and mould ourselves suitably. But in the second instance we are left to be guardian of ourselves. Like a horse without reign, our curiosity and adolescence drives us to taste experiences particularly with the opposite sex. Many factors consisting of emotions, hope, shyness, desire, confidence or over-confidence subtly play a role in making us act in ways which we wouldn't have preferred if we were constantly under someone's umbrella. Mind and actions largely remain out of control driven by emotional outbursts and inexperience in love affairs. Here are ten points you should remember if you are an aspiring college going 'lover'. 
 
Immaturity- prevent falling in love in the very first instance 
First year love may be too immature yet intense and may tear you apart. This may primarily happen due to your inexperience in regards to human psychology and ways of thinking. You might often think others thinking in your own path but the fact is everyone has a different line of analyzing and understand things. So be careful not to fall in intense love at the very first instance. 
 
Friendliness- stop getting lured by it 
For boys: If a girl is too friendly, don't take her for granted and, stop imagining, that she really likes you. 
For Girls: If a boy behaves in an extremely affable way, the matter is just reverse of the aforesaid point. The boy either wants to have a bodily affair or might be thinking of getting into a serious relation soon. 
In either case be careful not to profess love too soon. If things are going fine, you might express them implicitly to know the real intentions of your friend. 
 
Physique - be simple, nobody wants too much 
For boys, if you are looking for a long term relation, be slim in physique but don't build up yourself like a wrestler. Girls prefer bodybuilders as boyfriends rather than considering them as soul-mates. For girls, same thing prevails. Boys feel unsecure with girls having ultimate dashing looks and style. So be simple in physique and never too awkward. 
 
Marriage promises - never ever during <keyword id="1075155" type="ENTERTAINMENT" weightage="20" keywordseo="college-days">college days</keyword> 
Never promise marriage in college life. It might pose difficulties for you to change the course of your later life. When you pass out of college, job life brings many a twist which might disrupt even a free flowing and healthy relation. So if you are a keeper of promises or if you are an emotionally sensitive person, be careful to stay away from it. But if promises are as good as half baked cakes for you, you might think otherwise. 
 
E-unfaithfulness - avoid it or hide it properly 
'Intentional e-unfaithfulness' is rampant in facebook and watsapp. You must be smiling at this but please avoid it if you are happy because it might invite unwanted troubles in a smooth flowing relation. 'By chance e-unfaithfulness'- this is led by long term physical or mental blocks and the person involved might be luring himself/herself into something over internet that might not have healthy outcomes. Be careful to hide it, if you have at all committed such a thing. In both cases if your unfaithfulness is cracked, you are making way to serious quarrels that may perturb you to the extent of sleepless nights. 
 
Extracurricular activities- art, culture and literature are the preferred ones 
Extracurricular activities especially those related to arts and culture play an important role in creating attraction for either sex. In College level- arts, culture and literature have an upper hand over sports as far as love relations are concerned. So if you are good in drama, poetry or dance, build upon them, and you can really impress the one you wish to. 
 
College sex- be careful and don't be too bad 
Don't be afraid to be physical if that really drives you but get it clarified with your partner you both are having it for pleasure or looking forward towards something called divine relation in future. Needless to say, gain some mental experience and idea before you really perform it. Bad performance might end up diminishing confidence. Of course carry protection. 
 
Hanging out- hang out as much as you can This one is one of the coolest ways of developing love affairs during college days. Evening hangouts after classes may increase the comfort in a relation which might have long term effects in years to come. Maximum memories develop during chit chats while hanging around streets, food corners or shopping malls etc. which helps in preserving the emotional sensitivity for serious <keyword id="6374759" type="UNKNOWN" weightage="20" keywordseo="lovers">lovers</keyword>. 
 
Heroism- avoid it unless it's too necessary 
Heroism and violence in solving problems which could have been otherwise solved brings down your impression in front of the ones you are trying to impress with these elements. Forget love, your opposite sex won't even prefer to be your good friend. So if you are thinking of copying actions from movies, the sequence of outcomes might run in a direction opposite to your intentions to impress. 
 
First kiss- you have to be good 
It is as dangerous as exciting it seems! Get some good Hollywood movies and notice the kissing scenes. Brush your gums well and go forward. Wrong style of kissing or foul smell in the first instance brings in catastrophic disaster in most love cases. If you fail to have your first kiss properly, be sure your face won't be as attractive as before to your mate. 
 
Image: thinkstock 
 
(About the author: Sonnet Mondal is an Indian author and founder of 'The Enchanting Verses Literary Review'. He has been a contributor at the International Writing Program(University of IOWA), the Sheepshead Review(University of Wisconsin), The Penguin Review(Youngstown State University) and Two Thirds North magazine(Stockholm University) among others. More about his works can be found at<a href="http://www.sonnetmondal.com/">www.sonnetmondal.com</a>)

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Seven fitness trends to watch out in 2017 for a healthier you

Suchayan Mandal

Reliance Jio’s ‘smartish’ feature phone will now have a Google Assistant of its own

Nazia Bijal

10 Things 'LOVERS' Should Be Careful About In Their College Days

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