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<ul><li>Online home solutions company Wakefit teased <keyword id="6371031" type="General" weightage="100" keywordseo="ikea" source="Orion">Ikea</keyword> and the fact that’s store is located on the outskirts. </li><li><keyword id="14280410" type="General" weightage="50" keywordseo="wakefit-trikea" source="Orion">Wakefit Trikea</keyword>? It also needled the Ikea in the ad, with a snappy pun. </li><li>This is not the first time that Wakefit has engaged in viral marketing stunts.</li></ul>Swedish furniture maker IKEA received a snarky welcome, days after it opened its large-format store in <keyword id="6354321" type="General" weightage="80" keywordseo="bengaluru" source="Orion">Bengaluru</keyword>. An online home solutions company Wakefit teased it and reminded the citizens how bad the traffic is – that the store is located on the outskirts of the company – at Nagasandra. That’s 17 kilometres away from the city centre. “The traffic is bad. The weather is amazing, the best brew is at ToiT, the tastiest dosas are at CTR and the Ulsoor lake never ever freezes,” the ad started off. What stunned the <keyword id="50390" type="General" weightage="50" keywordseo="netizens" source="Orion">netizens</keyword> is the next line. “But if you are looking for the best furniture in town, all you have to do is visit one of our stores. They are not located in the outskirts of the city. Just saying. Did we mention that the traffic is bad?,” the ad says. Bengaluru’s traffic which can only be described as nightmarish as it can stall for hours at a stretch across many stretches — is a good marketing tool for an online store with experience centers within municipal limits. Wakefit Trikea? It also needled the Ikea in the ad, with a snappy pun. This is not the first time that Wakefit has marketed in a manner that went viral. Its best campaign yet is its plan to hire ‘sleep interns’ who would be offered a stipend of Rs 1 lakh, along with a prize of Rs 10 lakh for the best performer! Netizens who are always in search of good fun are amused. <div type="twitter" handle="AabhashK" handlename="Abhash K" image="http://pbs.twimg.com/profile_images/1484830983354421249/Hkanjm1p_normal.jpg" favoritecount="26" retweetcount="1" status="Wakefit's ad is fab, *and* counterintuitively it's a necessary measureCue the &quot;Double Jeopardy Law of Brands&quot; Sma… https://t.co/EeKGfrnoYW" createdat="1656051330000" id="1540217028824276998"></div><div type="twitter" handle="beastoftraal" handlename="Karthik 🇮🇳" image="http://pbs.twimg.com/profile_images/1140493276316745734/WH-6N17h_normal.jpg" favoritecount="435" retweetcount="70" status="Hahahaha, very well played, Wakefit 😂Using Swedish for a front-page ad was a wonderfully contextual touch while g… https://t.co/BWI2ofEo92" createdat="1656040158000" id="1540170172702502912"></div>Ikea has already created a splash in the Indian market. It started with its <keyword id="6354552" type="General" weightage="50" keywordseo="hyderabad" source="Orion">Hyderabad</keyword> store and expanded with three stores in Mumbai. Its Bangalore store is a large-format store with 4,60,000 sq feet of land in Nagasandra. ALSO SEE: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/wipro-icad-to-create-indias-first-digital-airport/articleshow/92435401.cms">Wipro, ICAD to create India's first digital airport — here are its features</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/auto-and-finance-stocks-can-bounce-back-even-if-the-market-crashes-in-july/articleshow/92436186.cms">Auto and finance stocks can bounce back even if the market crashes in July</a>

Welcome to Bengaluru Ikea, did we mention the traffic, says competitor Wakefit

<ul><li>Bengaluru-headquartered Wakefit.co on Tuesday said it aims to hire 200 people in the next couple of months to fuel growth, as it looks to replicate its success in the home solutions space.</li><li>Wakefit.co said it it is ramping up production capabilities as well as distribution network across Indian markets with the unveiling of a manufacturing facility in Jodhpur and Delhi.</li><li>The company has announced an investment of ₹15 crore towards setting up of new facilities, expanding product lines and strengthening technological capabilities -- with an aim to target Rs 450 crore in revenue for the FY 2021. </li></ul> After creating a strong foothold in the online mattress and sleep solutions space, Bengaluru-headquartered Wakefit.co on Tuesday said it aims to hire 200 people in the next couple of months to fuel growth, as it looks to replicate its success in the home solutions space. The new products will include study tables, book shelves, bedside tables, coffee tables, TV units, sofas, shoe racks, and dining tables, among others. Wakefit.co said it it is ramping up production capabilities as well as distribution network across Indian markets with the unveiling of a manufacturing facility in Jodhpur and Delhi. The company has announced an investment of ₹15 crore towards setting up of new facilities, expanding product lines and strengthening technological capabilities -- with an aim to target Rs 450 crore in revenue for the FY 2021. "We are invested in the science and innovation of home wellness, just as we have been in sleep wellness," Ankit Garg, CEO and Co-founder, Wakefit.co, said in a statement. "With our new production facility, the aim is to concentrate on breakthrough innovation capabilities, powered by scientific research in home ergonomics." SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-may-put-4-billion-into-indias-reliance-jio-months-after-facebook-invested-5-7-billion/articleshow/76957941.cms">Google may put $4 billion into India's Reliance Jio, months after Facebook invested $5.7 billion</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-next-goal-seems-to-be-the-retail-king-of-india/articleshow/76953716.cms">Mukesh Ambani’s next goal seems to be the ‘retail king of India’</a> <a href="https://www.businessinsider.in/thelife/personalities/news/mukesh-ambani-is-now-richer-than-elon-musk-and-google-founders-larry-page-and-sergey-brin/articleshow/76955217.cms">Mukesh Ambani’s $72 billion fortune makes him richer than Elon Musk and Google’s Larry Page and Sergey Brin</a>

Wakefit.co aims to hire 200 people in the next couple of months

<ul><li>Wakefit.co, a Bengaluru-based startup was founded by <keyword id="650855" type="PERSON" weightage="20" keywordseo="Ankit-Garg">Ankit Garg</keyword> and <keyword id="1639108" type="PERSON" weightage="20" keywordseo="Chaitanya-Ramalingegowda">Chaitanya Ramalingegowda</keyword> in 2016.</li><li>In 4 years, the startup is now diversifying from its primary offering of <keyword id="9658763" type="UNKNOWN" weightage="20" keywordseo="sleep-wellness">sleep wellness</keyword> products to <keyword id="306280" type="COMPANY" weightage="20" keywordseo="Home-Solutions">home solutions</keyword>.</li><li>The startup has announced ambitious expansion plans and is also targeting Rs 450 crore revenue in FY2021. Garg and Ramalingegowda walk us through their strategy to achieve it.</li></ul> In a year when most organizations are being frugal, cutting costs and even slashing jobs, Wakefit.co recently announced that its expansion plan. It is going to invest Rs 15 crore towards setting up new facilities, expanding product lines and strengthening technological capabilities. It also aims to target Rs 450 crore in revenue for FY 2021. Moreover, the company also plans to hire close to 200 people in the next couple of months. The year 2020 has been difficult for organizations across the world. However, it is companies that have been able to adapt, stay agile and listen to its consumers and work on its offerings accordingly that have been able to weather the storm effectively. So how has Wakefit, a 4-year-old startup been able to not only grow in these adverse times without cutting any jobs but is now also looking at hiring and investing on expansion? Ankit Garg, CEO and Co-founder, Wakefit.co said, “We recently announced an investment of Rs 15 crore towards setting up of new facilities, expanding product lines and strengthening our focus on research and innovation. We believe that investing in Capex to improve quality, reduce manufacturing costs and thereby pass on the benefit to customers is the ideal way to grow a business, and we will continue to adopt that strategy while fuelling the next level of growth. As a company, our top priority will continue to be the enhancement of customer experience and satisfaction.” “As a fundamentally strong company that works on sound business values, we have always prioritized a solid balance sheet and employee welfare,” added Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co. “By virtue of these ethos, we have been able to pay full salaries to employees and avoid any layoffs during this time. In fact, being in the home solutions space, we have seen growing demand for our products, which strengthened our resolve to invest in Capex to bolster our back-end capabilities. While we have remained very frugal in marketing efforts and for potentially wasteful expenditure, we have not held back in terms of investments that will benefit the company and our hundreds of employees in the long term,” he shared. What started as an online mattress and sleep solutions startup is now diversifying its offerings too. It is now also looking at entering the home solutions space. However, that is one space that already has a few well-established players, both online and offline. So how is Wakefit.co trying to create differentiation in the segment? “With our foray into the home solutions space, we are now invested in the science and innovation of home wellness. Based on scientific research in home ergonomics, we have designed new products such as study tables, book shelves, bedside tables, coffee tables, TV units, sofas, shoe racks, and dining tables that offer superior value to customers at an affordable price. Given that we are a full stack company and own the manufacturing and back-end operations end-to-end, it is conducive to keep innovating on the products and keep the prices reasonable, yet be profitable,” explained Ramalingegowda. “Our direct-to-consumer DNA, powered by strong manufacturing capabilities, is definitely a big advantage. Currently, we have six world-class manufacturing facilities – spread across Bengaluru, Jodhpur and Delhi – to cater to the growing consumer demand,” he added. The lockdown experience The first two months when operations came to a sudden halt, there was a lot of uncertainty and confusions about the future. Supply chain had been completely disrupted. However, that halt also led to a lot of pent up demand. Moreover, with people staying more at home, they started paying more attention to wellness and sleep. “As the lockdown eased, we registered an increase in customer queries about our products. There has been a perceptible shift in customer preferences, possibly, due to prolonged stay at home as well as crucial conversations about health and well-being,” shared Garg. As working from home became the norm, Wakefit.com also witnessed an upsurge in the demand for better home solutions. “We understand that customers are creating their own efficient and ergonomic work spaces within their homes, while also filling the gaps in their home furniture needs now that they are spending more hours indoors. This has contributed to steady growth in demand over the last two months. We surpassed pre-Covid demand in June and are on track to do the same in July as well,” he added. Wakefit.co’s marketing plans for FY2021 Wakefit.co has had an interesting marketing journey so far. Last year, a campaign it did, inviting entries for its sleep internship went viral, for all the right reasons. It was a smart campaign, and appealed to a huge consumer base that was intrigued at the prospect of getting paid to sleep. More recently, another campaign the startup did featuring actors Sumit Vyas and Rasika Dugal was also widely shared, for voicing what a lot ofus had been experiencing during the first few weeks of the lockdown. So what comes next in their marketing journey? “Our goal is to build brand awareness and the best way to do it, in our opinion, is to take the stance of educating customers and to focus on innovative ideas and content that will resonate with our target audience. For instance, intelligent campaigns – such as our sleep internship campaign or the open letter campaign which went live during the lockdown period – give us opportunities to engage with our customers in meaningful ways,” said Ramalingegowda. Recently, the brand also launched the ‘Wakefit Rewards’ initiative to provide value-added benefits to its customers. It also partnered with brands like Gaana, Cleartrip, Bombay Shaving Company, Ajio, 1MG and Parentlane among others to offer value-added offers on the purchase of Wakefit.co products. The collaboration was purely on goodwill, without any commercial considerations. This allowed the partner brands to attract traffic from Wakefit.co’s users without incurring any marketing costs while Wakefit.co’s customers derived value too. On what kind of marketing budgets they are looking at allocating this year, Ramalingegowda said, “Our marketing budget allocations have always been made keeping consumer sentiment and situational awareness in mind. We do not believe in spending large marketing budgets for the sake of it or because other brands are doing it. We always think about the benefit it will add to the customer’s life and then create initiatives accordingly.” Going deeper into Bharat While the brand is expanding its offering by diversifying, its next phase of growth will also come from going deeper into the country. Already close to 30% of its demand comes from Tier II and Tier III markets. “When it comes to going deeper into the country, strategic collaborations will be the key. We work with multiple logistic partners, who have unique strengths in diverse geographies, to ensure that Wakefit.co has a robust distribution and delivery system in every corner of India. We have capabilities to deliver across 19,000+ pincodes in the country and around 30% of our demand comes from Tier 2 and 3 markets. As we grow steadily, we aim to target Tier 2 and 3 cities aggressively and target 50% demand from these markets,” shared Garg. Wakefit.co of the future Both Garg and Ramalingegowda are confident that the startup is on the right path. It will continue to keep the consumer at the heart of everything that it does. On what he thinks the Wakefit.co of the future will look like, Garg said, “The vision is to strengthen the brand and ramp up production capabilities as well as distribution network across Indian markets. Our focus is on providing cutting-edge home solutions to Indian consumers at a highly affordable price point. The idea is to create a pioneering company powered by constant innovation based on consumer data and feedback. At Wakefit.co, we are working towards inspiring healthy conversations that create greater awareness about the importance of sleep and home wellness.”

Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there

<ul><li><keyword id="7239876" type="UNKNOWN" weightage="20" keywordseo="WAKEFIT-CO">Wakefit.co</keyword>, the sleep solutions startup, is back with the second season of the <keyword id="8382952" type="UNKNOWN" weightage="20" keywordseo="sleep-internship">sleep internship</keyword>, where it’s asking candidates to nap for 9 hours a day for 100 days.</li><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s popular show <keyword id="9578486" type="AGENCY" weightage="20" keywordseo="Indian-Matchmaking">Indian Matchmaking</keyword>’s face reader – Pandit Janardhan Dhruve will be vetting the interns in the first round.</li><li>Over 10,000 people have already registered for the sleep internship. Last year, the company had got over 1.65 lakh registrations. </li></ul>Remember Indian ‘sleep solutions’ startup Wakefit.co <a href="https://www.businessinsider.in/business/startups/news/wakefit-is-offering-sleep-internships-where-you-get-paid-one-lakh-for-sleeping/articleshow/72270426.cms">which went viral</a> in November 2019? Well, the startup is back with the second season of the sleep internship, where it’s asking candidates to nap for 9 hours a day for 100 days. Only this time, there is a star-studded jury. Netflix’s popular show Indian Matchmaking’s face reader – Pandit Janardhan Dhruve will be selecting the interns. Dhruve will “help the team fast track the applications of some of the lucky pre-registered candidates straight to the interview round of the application process.” Over 10,000 people have already registered for the sleep internship. Last year, the company had got over 1.65 lakh registrations. Through the internship, Wakefit will monitor one’s sleep pattern as the interns would be using the startup’s mattress. It will also offer counselling sessions and provide a sleep tracker, that will monitor the difference in sleep patterns before and after using the mattress. Once the data is shared with the startup for having slept nine hours every day for 100 days, the company will offer a stipend of ₹1 lakh. Meanwhile, the four-year-old startup Wakefit.co has massive expansion plans and is looking to create a revenue of ₹450 crore for FY21. The startup is also looking to hire over 200 people. The startup had also recently announced that it will invest ₹15 crore into building new manufacturing facilities. It already has six manufacturing facilities in India. SEE ALSO: <a href="https://www.businessinsider.in/business/news/heres-why-makemytrip-oyo-lemon-tree-and-likes-may-reap-the-most-out-of-the-long-term-recovery-in-hotels/articleshow/77670756.cms">Here's why MakeMyTrip, OYO, Lemon Tree and likes may reap the most out of the long-term recovery in hotels</a> <a href="https://www.businessinsider.in/business/startups/news/indias-unicorn-backers-are-shoring-up-their-funds-as-they-hunt-for-the-next-big-startup/articleshow/77672542.cms">India’s unicorn backers are shoring up their funds as they hunt for the next big startup</a>

This startup’s popular ‘sleep internship’ with ₹1 lakh stipend is back – Netflix show Indian Matchmaking’s face reader is the intern selector

<ul><li><keyword id="3900173" type="General" weightage="20" keywordseo="logicserve-digital" source="Orion">Logicserve Digital</keyword> recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data &amp; Insights and Technology (90%+) in CY 2021 compared to CY 2020.</li><li>We speak to <keyword id="3900175" type="General" weightage="20" keywordseo="Prasad-Shejale" source="Orion">Prasad Shejale</keyword>, Founder &amp; CEO, Logicserve Digital about the agency’s journey so far and what lies ahead.</li></ul>After the outbreak of coronavirus, <keyword id="618493" type="General" weightage="20" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> accelerated at an unbelievable speed, exceeding all predictions and expectations. Brands were quick to adapt, pivoting aggressively from traditional mediums to invest in digital. Logicserve Digital is also winning new businesses at a time when the market isn’t particularly performing well. In the last few months, it has bagged marquee brands such as Canara HSBC, Domino’s, Ebro India, Fresh To Home, Future Generali, Haier, to mention a few. It recently announced that the agency witnessed 55% CAGR over the last six years and Prasad Shejale, Founder &amp; CEO, Logicserve Digital told Advertising and Media Insider that the agency is now eyeing to achieve 100% growth. He further told us about the biggest challenges that lie ahead for the agency and digital marketing ecosystem, how the agency is preparing for the third wave and boosting its employees' morale and his vision for 2022. Q. Prasad, how was 2021 for Logicserve Digital and for the digital advertising industry? It’s an exciting time of change we’re living in. We’ve come a long way in these past years, and more so since 2020. In 2021, we won 61 new accounts across Media, Creative, Data &amp; Insights and Technology and 20 new accounts for our eMarket service. We successfully added multiple new categories of brands to our portfolio including E-commerce, Fintech, BFSI, FMCG, Gaming, Consumer Durables, F &amp; B, Health &amp; Pharma, B2B, IT, Media, &amp; Entertainment. Additionally, we partnered with some well-known names in the industry, including Canara HSBC, Domino’s, Ebro India, Fresh To Home, Future Generali, Haier, iMocha, Jubilant FoodWorks, Reynolds, Wakefit, resulting in 150+ total India clients. Overall, it has been a phenomenal 2021! From the industry perspective, many changes have happened in the past year. We have seen a huge growth in this industry, something that was only expected to happen in the next 5-10 years. More and more users have adopted the digital ways of doing things. Brands too are embracing the digital industry, including the ones who weren’t very active or totally inactive on digital earlier. The industry has definitely seen positive growth and helped businesses defy the odds and continue their success journey while allowing them to provide delightful experiences to their customers. In my opinion, some of the key trends that dominated 2021 include Customer Data Platforms (CDPs), Digital Security, Artificial Intelligence (AI), Customer-centric vision, Contactless solutions, digital payments, etc. Q. What will be the biggest challenges and opportunities for the advertising industry in 2022? How are you preparing yourself to face it? During the latter half of 2021, people went outside to meet their friends and family and celebrated the festivities after a long wait. As we move into the grips of the highly infectious Omicron variant, once again, digital continues to ensure people's safety, life continuity, and is a necessary support system. Sometimes, it might be challenging for marketers to embrace emerging technologies disrupting the digital medium, skill-up, and keep pace with the rapidly evolving digital ecosystem. Furthermore, how people of different age groups interact with technology will transform incredibly over the next five to ten years. The ability of some brands to keep pace with this accelerated pace of transformation will define if they will lead the game or just be bystanders. Hence, bridging the gaps with technology, newer trends, and the correct identification of relevant tools might challenge the industry. In terms of opportunities, I think 5G has been making good progress, and I am sure we will soon see it become mainstream this year. It offers a wide range of benefits right from the increased capacity for delivery of new content and services. It will lead brands to deliver unique experiences in unthinkable ways, that too at incredible speed. The major trends that we have been talking about in the past few years, like AR, VR, etc., will finally prevail in consumers' lives with high-speed internet availability. Foraying into regional is another great opportunity for brands this year. As per reports by Google India, only 20% of the Indian population can speak English and 45% of the local language users prefer accessing content exclusively in regional languages. So, it's a no-brainer that we have seen an upward trend in the last few years where brands are making original content in respective regional languages for maximum impact and reach. At Logicserve Digital, we have always focused on a solutions-led approach for our business. The restructuring of our verticals revived and synchronized the energies of our team members. So, in 2020, amid the pandemic, we could quickly pivot our model to ensure customer experience was not compromised at any level. We also follow our Logicserve Digital Transformation Framework (LDTF) that combines our capabilities across Media, Creative, Data &amp; Insights and Technology and helps us curate apt and result-oriented solutions for our clients’ specific needs. This agility in our business focus, digital expertise, and cultural transformation allows us to adjust our strategy according to the latest market changes. We embrace changing consumer behavior, shifting buyer choices, increased inclination towards quality products, etc., to deliver more creative and personalized experiences that ultimately ensure our clients remain category leaders. Furthermore, our brand values, mission, and vision prepare us for any uncertainty that might come ahead. Q. How will you ensure that you keep the momentum going this year? As you can see, our constant evolution has helped us yield phenomenal results with incredible new growth records in 2021. Banking on our team's capabilities, knowledge, and skills, we have overachieved customer expectations by leaps and bounds. Our workforce is the engine behind our growth, and we are in a better position than we were in the pre-pandemic era. I am delighted that we have successfully restored our clients' trust; as a result, they trust us on our expertise to lead their digital functions. We have aligned our priorities properly - People, Purpose, Partnership, and then Performance to lead the brand to glory as we move ahead in 2022. Our teams will deal with the first 3Ps with compassion and determination, and hence we are sure 'Performance' would follow. Q. What is the one thing digital/advertising agencies need to change and keep in mind this year? Technology and capabilities always come with lots of responsibilities too. We have to build socially acceptable rules and follow those as we embrace trends like in the virtual world too. Rest everything, I am sure, will fall into place when the basics are adhered to by the agencies. For instance, as technology gets cheaper and with the advent of quantum computing, innovative experiences will be delivered much faster in the metaverse. In that respect, expensive occasions like travel to exotic places, which probably was possible for those who are economically well off, is now also possible for those who are not economically well off. And thus, a new virtual world will be for everyone and not just people from big cities. Hence, agencies need to be responsible for keeping the virtual world's space healthy and positive. The social construct that has built us, as a human race, needs to be followed in the virtual world too. Q. How is the agency making life better for its employees considering we're heading into another wave? We have a positive outlook for 2022. Employee safety has been and will be a focal point for all our decisions while ensuring business continuity. We hope that the Omicron wave can be controlled in Q1 of 2022 with proper guidelines and a vaccination drive and our efforts will be concentrated towards this very goal of the industry and government. We are delicately working on a plan to consider Flexi working once again along with Flexi timing with a greater focus on results rather than efforts. We have already installed thermal scanners and contactless hand sanitizers in the office premises along with a system to ensure that the number of employees in the office is always at the lowest optimum. Apart from a well-conceptualized hybrid work policy, our Emergency Response Team (ERT) ensures employees get the necessary aid. Furthermore, our HR teams are well equipped to help teammates in real-time with initiatives like regular health check-ups. Q. How has the pandemic impacted the relationship between agencies and clients? The uncertainty has brought the agencies and clients closer with seamless collaboration. Particularly for us at Logicserve Digital, we have been following our Logicserve Digital Transformation Framework (LDTF) that has helped us focus on building digital businesses for our clients in a holistic way. Our workforce is an engine behind our exponential growth and has left no stone unturned in delivering 100% satisfaction to our clients. Our teams quickly adopted a hybrid set-up to make sure that the customer's transition towards 100% digital is smooth and seamless. It gives me pride to say that our employees are our brand custodians and work as an extended team of our clients with a ‘WE’ spirit. Furthermore, our growth verticals, customized approaches per changing buying personas, and ability to harp on the latest trends prepare our teams to provide excellent support to clients 24x7. And the fact that our clients know that we are more of their partners in their journey gives us an edge. Q. Consumer behavior has also changed drastically. We are all anxious again and there is still uncertainty looming around. The kind of communications a brand comes up with during a crisis can either help win consumer trust or work completely the other way around. So when you work on any campaigns for your clients, how will you ensure that you are treading that line to really make sure that you get it right? Brands have increased interest in breaking clutter and building awareness about their products/ services in digital media. Once they have achieved their awareness goals, they are looking at enhancing it further and driving quality leads. With the uncertainty peaking again, digital ad spending is bound to succeed as users are more open to making purchases online from the comfort and safety of their homes. Brands and agency partners are well aware about how the consumer behaviour changed during the pandemic. This has happened before too but now the shock value has gone down. Even with regards to the pandemic, we have witnessed two waves already and hence have a better understanding about how the consumer has evolved. We need to be relevant as well as sensitive when we connect with them while maintaining a fine balance that allows effective communication without overdoing it. This is where I feel agency partners play a significant role, in terms of guiding brands to communicate with audiences in an ethical and compassionate manner. When we work with brands, we are always mindful about the situations, are sensitive towards consumer sentiments and communicate with empathy. We shall continue to follow this approach. We never focus on overselling and rather emphasize on keeping the communication going and maintaining the relationship with consumers in a sensitive way. This way they are aware about the brand and their offerings, have a good recall and will come back to them when the need arises. Customers do understand when a brand knows how to maintain the fine balance of communicating without overdoing it and when you portray this in your communication, they are bound to notice it. Also, the empathy cap has to be there always. Always communicate with empathy and the people will surely get the message. Q. What would your focus areas for this year be? An integral part of our success has been the company's people-first approach i.e. ability to convert employees into brand ambassadors through community building and elevating customer advocacy with an unparalleled support system. As we move ahead ‘people’ will be our priority both from an internal and external standpoint i.e. employees and customers. We also intend to enhance new areas under LDTF for better client experience. We have added new products under our initiative of Data Solutions that will help our clients build better efficiencies for their digital business. We love to work with great brands and that shall continue for all our verticals, whether it is media, creative, data &amp; insights or technology. We want to move closer to our goal of being a truly integrated digital marketing &amp; transformation company. Our Leadership team focuses on 3Ts – Trends, Talent &amp; Texture. That shall continue for us to define new areas as they come and to build our talent pool for all the new changes that we make to help our clients grow their digital business and communication. From an expansion perspective, growing inorganically is on cards for this year. Q. What kind of growth have you seen over the years and what's your target for this fiscal? We saw Y-O-Y revenue increase as client confidence restored and the brand's spending levels became more resilient and predictable in 2021 compared to 2020. In addition, we were well-positioned to capitalize on the growing need from clients across domains for expertise around transforming customer experiences through the core capabilities across Media, Creative, Data &amp; Insights, and Technology, as well as the new eMarket initiative. Logicserve Digital clocked 55% CAGR over the last six years, our media managed grew by 186% in Calendar year (CY) 2021 compared to CY 2020, and we witnessed accelerated growth across verticals, Creative (70%+), Data &amp; Insights and Technology (90%+) in CY 2021 compared to CY 2020. For 2022, even at a large base of ours, we are aiming at a 100% growth rate. Q. What are your plans for 2022, in terms of expansion, new business targets, talent acquisition, and technology development? In 2021, we grew phenomenally across all areas of our business. Our headcount increased by 27%. This year, we are looking at growing by 100% and with that we will be looking for new talent required to support this growth. Our talent requirements are across the hierarchy. There is a huge focus to get the best of talent available in the country, but apart from that, we are also putting in a lot of effort into hiring and grooming new talent by training freshers. Inorganic growth will also add to our talent pool as the year proceeds. Our products through our data solutions vertical are ready to help enhance our offerings thereby benefiting our clients in their expansion journey as well. Q. Lastly, the pandemic has brought with it a lot of learnings. What are your major learnings from this experience so far? The past year has taught us a lot and pushed us, in a way, to go back to the basics and follow an empathetic and humane approach in everything we do. It taught us the importance of perseverance and resilience. It urged us to let go of old ways of doing things, figure out alternatives and quickly adapt to the changes to be able to stand strong in the market. Hence, the Corporate Empathy Relationship (CER) will be central to our action plan

You Searched For "Wakefit hiring" and got 5 results

Welcome to Bengaluru Ikea, did we mention the traffic, says competitor Wakefit

Varnika Srivastava

Wakefit.co aims to hire 200 people in the next couple of months

IANS

Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there

Samarpita Banerjee

This startup’s popular ‘sleep internship’ with ₹1 lakh stipend is back – Netflix show Indian Matchmaking’s face reader is the intern selector

Sanchita Dash

Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship

Karuna Sharma

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