You Searched For "WPP" and got 20 results
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2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
4 mins read
Why Roblox investors are shrugging off a blistering short-seller report
Roblox dropped 10% after Hindenburg accused it of inflating user numbers. But the stock rebounded, …
Lucia Moses
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
2 mins read
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
6 mins read
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…
Lara O'Reilly,Lucia Moses
1 min read
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…
Business Insider
1 min read
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…
Pete Syme
1 min read
Seeking nominations for the 2021 rising stars of Madison Avenue
Insider is looking for nominations of people who are shaking things up at advertising agencies and …
Tanya Dua,Lindsay Rittenhouse
4 mins read
How technology is changing the face of the advertising business
The crackdown on ad tracking and changing consumer habits are upending how advertisers market and t…
Business Insider
1 min read
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…
Patrick Coffee
4 mins read
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
The industry has addressed matters of gender and racial equality, but age is still a blind spot.
Patrick Coffee
4 mins read
The advertising world has long lagged in diversity, but some agencies are trying to change that
Some ad professionals tell Insider though that they are skeptical change will truly come as they've…
Lindsay Rittenhouse
3 mins read
WPP's shopping list
This week in advertising: WPP's shopping list, agency convergence, and gaming-influencer tie-ups.
Lucia Moses
3 mins read
Advertising agencies imagine the office of the future
Plus, Crispin Porter Bogusky has a new CEO, and newly revealed TikTok user stats in this weekly Ins…
Lucia Moses
2 mins read
How ad agencies are planning to return to the office
Insider's top advertising and media stories for April 8.
Lauren Johnson
2 mins read
WPP's consolidation spree continues
Business Insider's top advertising and media stories for November 17.
Lauren Johnson
2 mins read
Layoffs hit Bloomberg News
Business Insider's top advertising and media stories for February 12.
Lauren Johnson
3 mins read
How Amazon's next CEO could change advertising
Amazon's advertising outlook under Andy Jassy, advertising's existential crisis, and entertainment …
Lucia Moses
5 mins read
Business Insider's 20 biggest advertising and media stories of the year
Our top stories spanned ad agencies, publishers, influencers, and brands.