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<ul><li>Sony SAB announced that it is entering the mythology genre with its new show <keyword id="13134919" type="General" weightage="20" keywordseo="Dharm-Yoddha-Garud" source="Orion">Dharm Yoddha Garud</keyword>.</li><li>We speak to <keyword id="939891" type="General" weightage="20" keywordseo="neeraj-vyas" source="Orion">Neeraj Vyas</keyword>, Business Head, Sony SAB on the new show, how the channel has been doing, advertiser response since the pandemic and how the channel plans to keep offering content relevant to its audience.</li></ul>It was in 2019 that Sony SAB refreshed its brand identity to ‘Khushiyon Wali Feeling’, in an attempt to come across as an enabler of happiness in its consumer’s lives. The TV channel wanted to stand for a larger purpose in life, that of making people happy through their offerings. Almost 3 years down the line, the philosophy seems to have worked in its favor. Sony SAB has been at Number 2 in the Hindi speaking market for 8 months now. It has been consistently trying to come up with relatable content, in an attempt to go beyond the perception that Hindi GECs are only about family dramas and ‘saas bahu’ daily soaps. It is also trying to change the perception that it is only a comedy channel. As a part of this attempt, Sony SAB has announced the launch of its latest show, its foray into mythological with ‘Dharm Yoddha Garud’. Speaking about the show, Neeraj Vyas, Business Head, Sony SAB said, “The mythology space is completely untested for us. However, for the last few years, we have tried to come up with content that is relevant, and that will add some meaning to our viewer’s lives. While getting into the mythology space, we could easily have done something on Krishna, Ganesh or Hanuman. But we have always endeavored at doing things that have never been done before. Garud’s story had been playing on our minds for a long time. We took almost a year to research on it. We knew it would need a lot of technology and only when we had all the pieces together, we decided to go ahead with it.” The show which has used state-of-the-art technology and visual effects is the most expensive show that the channel has ever commissioned, Vyas shared. While Sony SAB is perhaps most know for its most popular show Taarak Mehta Ka Ooltah Chashmah (which is also one of the longest running daily comedies in the world, with over 3398 episodes), in the past few years, the GEC has tried to come up with more differentiated content including shows like Wagle Ki Duniya – Nayi Peedhi, Naye Kissey, Shubh Laabh, Aapke Ghar Mein, Ziddi Dil – Maane Na, Maddam Sir, Sab Satrangi, Goodnight India. “We at Sony SAB are dedicated at promoting an enjoyable family-viewing experience and can truly define ourselves as a true blue ‘living room brand’, because we ensure there is something that can appeal to everyone in the family,” explained Vyas. When asked how they are tackling the fight for attention at a time when <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> is coming up with such a huge variety of content, again for consumers of all age and demographies, Vyas said, “If TV has to stay relevant and competitive, we will have to balance between what we think the consumer wants to see and the rating reality. We will have to work a lot harder and go beyond the routine offerings of love stories and ‘saas bahu’ dramas. We will have to invest a lot more because today it is all about the quality of content you offer your viewers.” Advertiser response, however, Vyas shares has been very positive. “We bounced back from the doom and gloom of the first four months of the year pretty well. In fact, the last six to seven months have been superb from an advertising point of view probably because the channel has done very well,” shared Vyas adding that from an advertising revenue point of view, by the end of March, the channel would have grown by almost 70% over last year. The channel has always given a lot of importance to listening to its consumers and crafting content around what they want to watch. On what his focus areas will be going ahead, Vyas shared, “A strong communication strategy will be an important focus for us. As we get into April-May, we will be coming up with a very large consumer campaign that will focus on imprinting our unique brand philosophy into the minds of our consumers. And now that the pandemic is almost over, we will also stay a lot more focused on going out and talking to consumers a lot more aggressively to get a first hand feel of what's happening in their lives. We haven’t been able to do that for a while now but that is the plan for the future. And we will just get leaner and smarter from here.”

For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB

By Radhika Sharma New Delhi, Jun 11 () The world may get a booster for the coronavirus in a year or so, but patriarchy can't be cured with a vaccine, says Shaan Vyas, director of the short film "Natkhat", starring Vidya Balan. With the runtime of 33 minutes, the short, co-written by Annukampa Harsh and Vyas, follows a child named Sonu who is growing up in a home with men who espouse the "boys will be boys" line of thought, except his mother (Balan). "The child starts picking up things from his immediate environment more than he does from school," the director said of the film which explores gender inequality, inappropriate behaviour, and domestic violence through a story-within-a-story narrative. In 2018, Vyas said, there was a spate of gangrapes in the country which flooded the news cycle, but there was one incident that "ticked" him off. "I don't want to single out the incident but I was really angry. In my own naive way, I was trying to figure out a solution to what I can do around it," he told in an interview over phone from Mumbai. In his research, the 35-year-old said, he found that the law reforms were largely for the gangrape victims. "There will be a vaccine for coronavirus sooner or later but there's no vaccine for patriarchy. I felt the solution was for the change to begin at home," the filmmaker, who has produced films like "The Lunchbox", "Masaan" and Oscar winner short doc "Period. End of Sentence", for Sikhya Entertainment, added. Vyas said initially when he was writing the short alone, he came up with a "very male draft", but after Harsh came on board, "Natkhat" became a "gender equal" film. "It was a very dry, skeletal draft. Anukampa gave the film its heart and soul. It appeared more like a man writing about masculinity but missing the female perspective on oppression. We sort of balanced our energies from right the very beginning," the Mumbai-based producer said. Last year, director Taika Waititi used a child at the centre of his directorial "Jojo Rabbit", an anti-war satire set in Nazi Germany, to underscore the horrors of blind nationalism. Similarly, Vyas said he chose a child to drive the point home. "The society in which our children grow up gives them sensory cues about men being the dominant gender, inequality and discrimination on the basis of colour, which is a very relevant thing today. "The roles, even in schools, are assigned differently to boys and girls. People with power, like cops, politicians, are male. Plus innocence of a child gives you a little freedom in storytelling. Children can believe things at a certain age." Interestingly, child actor Sanika Patel, who Harsh found via Instagram, plays Sonu in the film. "I thought she's recommending Sanika to play the other girls in the film. But Anukampa wanted her for Sonu." Vyas was initially taken aback but it soon felt like a eureka moment as he was apprehensive about teaching a boy the very misbehaviour which the film targets. "I felt now I don't need to teach a boy. The acting process changed with Sanika. We asked her to emulate the boys her age, who are pretty much bullies. So many good things happened because of her. It brought a lot of sensitivity to the film. "Whenever she was acting, she was aware that this is what boys do, which is a bad thing. That 'I will never do this in real life, but I will teach them a lesson and make sure they never do it again'." The title maybe a direct reference to Lord Krishna but the director said the film didn't have that commentary in the beginning. "The mother refers to Sonu as 'Natkhat Lala' and that came from the fact that this is a religious family from north India. It became a function of the fact that character inhabit that phrase more than a direct reference about Lord Krishna." Sonu's life in the film mirrors the story his mother conjures up to make his child aware about the dangers of patriarchy. Vyas said they initially wanted to root the story in mythology but since nothing fit, they decided to create their own story. "It was again Annukampa who came up with the use of existing fantasy element tropes of kings and queens, which made the story children friendly." Other than Sonu, every character in the family is identified as in relation to the child. "Women in our countries are not really called by their names, more by their roles, so this was another conscious decision. We had names for the characters in the script but the opportunity to name them while shooting didn't arise. It sometimes becomes tricky to write names while writing dialogues," he added. Balan, who turned producer with "Natkhat", brought a mass appeal to the film, the filmmaker said. RSVP's Ronnie Screwvala is also attached as co-producer. "Having her onboard as an actor and a producer makes the film accessible to a wide range of audience," he said. The film doesn't stop at lip service with an apology from the child - potential bully-turned-empowered young person - but goes one step ahead showing him implement the change he is now driven to see. "I think the difference between intention and action is something most men struggle with a lot. As a man, when I was writing the script, I felt saying 'sorry' should be enough. It was contested very ably by Annukampa that 'No, sorry is not enough'." Vyas is working on another short which he wrote under lockdown. "I would love to keep producing as well as empowering other voices," he added. RDS BK BK

There's no vaccine for patriarchy: 'Natkhat' director Shaan Vyas

Over 10 million Indians have lost their <keyword id="11018" type="COMPANY" weightage="20" keywordseo="Jobs">jobs</keyword> because of the second wave of COVID-19, and around 97 per cent of <keyword id="6385528" type="UNKNOWN" weightage="20" keywordseo="households">households</keyword>' <keyword id="164684" type="COMPANY" weightage="20" keywordseo="incomes">incomes</keyword> have declined since the beginning of the pandemic last year, Centre for Monitoring <keyword id="6356076" type="DEFINITION" weightage="20" keywordseo="indian-economy">Indian Economy</keyword> (<keyword id="6493461" type="COMPANY" weightage="20" keywordseo="cmie">CMIE</keyword>) chief executive <keyword id="731893" type="PERSON" weightage="20" keywordseo="Mahesh-Vyas">Mahesh Vyas</keyword> said on Monday. The <keyword id="93845" type="PERSON" weightage="20" keywordseo="unemployment-rate">unemployment rate</keyword> measured by the think-tank is expected to come at 12 per cent at the end of May as against 8 per cent in April, <keyword id="30343" type="COMPANY" weightage="20" keywordseo="Vyas">Vyas</keyword> told , adding this signifies that about 10 million or 1 crore Indians have lost jobs in this period. Stating that the main reason for the job losses is "mainly the second wave" of COVID-19 infections, Vyas said, "As the economy opens up, part of the problem will be solved but not entirely." He explained that people who lose jobs find it hard to get employment, specifying that while the informal sector jobs come back quickly, the formal sector and better quality job opportunities take up to a year to come back. Unemployment rate had touched a record high of 23.5 per cent in May 2020 because of the national lockdown. Many experts opine that the second wave of infections has peaked and states will slowly start to ease the economic activity-impacting restrictions in a calibrated fashion. Vyas further said an unemployment rate of 3-4 per cent should be considered as "normal" for the Indian economy, hinting that the unemployment number will have to decline for longer before the situation improves. He said CMIE has completed a nation-wide survey of 1.75 lakh households in April which throws up worrying trends on income generation during the last one year -- which has witnessed two waves of the pandemic. Only 3 per cent of those polled said they have witnessed an increase in incomes, while 55 per cent said their incomes have declined, he said. An additional 42 per cent of the people said their incomes remained the same as that in the year-ago period. "If we adjust for inflation, we find that 97 per cent of the households in the country have witnessed a decline in incomes during the pandemic," he pointed out. The labour participation rate, or the percentage of the working age population which is in the market, has come down to 40 per cent as of now from the pre-pandemic levels of 42.5 per cent, he added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/google-photos-alternatives-are-hardly-any-good/articleshow/83138238.cms">Google Photos alternatives are hardly any good – here’s what made the Google service so good</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/economy/news/indias-gdp-has-contracted-five-times-since-1947-but-never-as-bad-as-7-3/articleshow/83135455.cms">India’s GDP has contracted five times since 1947, but never as bad as 7.3%</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/xiaomis-latest-wired-charging-tech-can-fully-charge-a-phone-in-just-8-minutes-and-wirelessly-in-15-minutes/articleshow/83136172.cms">Xiaomi’s latest wired charging tech can fully charge a phone in just 8 minutes and wirelessly in 15 minutes</a>

COVID-19 has left 10 million Indians jobless and 97% homes poorer, reveals CMIE

IT company <keyword id="43217" type="General" weightage="100" keywordseo="tech-mahindra" source="Orion">Tech Mahindra</keyword> expects to soon hit USD 7 billion revenue run rate for the current fiscal year, out of which the telecom vertical is estimated to contribute USD 3 billion, a top official of the company said on Monday. Tech Mahindra Managing Director and Chief Executive Officer CP <keyword id="45924" type="General" weightage="80" keywordseo="gurnani" source="Orion">Gurnani</keyword> told PTI that the company has hit a run rate of USD 1 billion (about Rs 8,300 crore), from 5G solutions that it provides to telecom companies. "We are at an annual revenue run rate of USD 6.6 billion. We expect to reach USD 7 billion run rate for this fiscal. Telecom vertical is expected to contribute USD 3 billion to this. We have already touched a revenue run rate of USD 1 billion from 5G services," Gurnani said at Mobile World Congress (MWC) 2023. Tech Mahindra posted a 5 per cent decline in consolidated profit after tax at Rs 1,297 crore for the December quarter. Revenue from operations, however, increased 20 per cent to Rs 13,734.6 crore from Rs 11,451 crore a year ago. Tech Mahindra President, Communications, Media and Entertainment Business, and CEO, <keyword id="659906" type="General" weightage="50" keywordseo="network-services" source="Orion">Network Services</keyword>, <keyword id="644257" type="General" weightage="50" keywordseo="manish-vyas" source="Orion">Manish Vyas</keyword> said 50 per cent of the company's business comes from the American region, 30 per cent from Europe and 20 per cent from the rest of the world. "We believe this trend will continue because we have invested in these geographies. All the sectors within telcos, be it the growth of fibre, fixed wireless, new product build and all the transformation on the digital side, have continued to provide us growth," he said. Talking about the impact of the global macroeconomic situation on the company, <keyword id="30343" type="General" weightage="80" keywordseo="vyas" source="Orion">Vyas</keyword> said uncertainty still remains across the globe and there will be intense pressure on the cost of services. "The overall macroeconomic situation still remains uncertain. People will need to conserve as we go forward. It is an important opportunity for us to continue to drive cost optimization through simplification. The broad macroeconomic situation also will evolve as we come out of this uncertain time. People will need to continue to innovate more. Particularly with the whole focus on generative AI as well as the way metaverse will be used by enterprises," he said. Vyas said that globally the company has acquired 42 new logos this year to whom it is providing network transformation including solutions for private 5G networks. "It is essentially a network on the cloud, software-defined network and private network. The growth driver has been a requirement of enterprises to simplify their operations and modernise tracking of their business data," he said. Gurnani said several companies are engaging with Tech Mahindra to simplify, modernise and monetise their networks, and the rollout of the 5G network across the globe will continue to drive the business of the company. "We are very keen to look at how the rollout of 5G and deployments will happen. It is a big year from a deployment standpoint. It is a big year for the modernisation of the digital stack. I think telcos will look to find adjacencies with fintech, learning, manufacturing, IoT etc for growth. We are very excited about 2023. There are a lot of case studies that will emerge in all these areas," Vyas said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/air-india-has-enormous-potential-efforts-on-to-make-it-a-key-global-player-ceo-wilson/articleshow/98269115.cms">Air India has enormous potential, efforts on to make it a key global player: CEO Wilson</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/karnataka-gujarat-ranked-best-performing-indian-states-in-clean-energy-transition-efforts-ieefa/articleshow/98269028.cms">Karnataka, Gujarat ranked best performing Indian states in clean energy transition efforts: IEEFA</a>

TechM expects $7 bn revenue run rate this fiscal, $3 bn from telecom

New Delhi, March 31 (IANS) Bharti <keyword id="15491" type="General" weightage="100" keywordseo="airtel" source="Orion">Airtel</keyword> and <keyword id="43217" type="General" weightage="80" keywordseo="tech-mahindra" source="Orion">Tech Mahindra</keyword> on Thursday announced a strategic partnership to co-develop and market 5G use cases in India. Airtel and Tech Mahindra will set up a joint 5G innovation lab for developing 'Make in India' use cases for the domestic and global markets. "With proven technology capabilities and deep customer trust enjoyed by the two brands, we believe this is a win-win partnership," said Ganesh Lakshminarayanan, CEO-Enterprise Business, Bharti Airtel. Airtel has been spearheading 5G demos and testing in India while Tech Mahindra has developed world-class 5G applications and platforms. The two companies will also bring to market customised Enterprise Grade Private Networks, that will focus on combining Airtel's industry leading integrated connectivity portfolio of 5G ready mobile network with Tech Mahindra's system integration capabilities. The companies will initially focus on segments such as automobiles, aviation, ports, utilities, chemicals, oil &amp; gas and expand to other industries going forward. "5G ecosystem will unlock immense opportunities for industries across sectors to improve productivity and enhance customer experience through digitally powered new-age platforms and solutions," said <keyword id="644257" type="General" weightage="50" keywordseo="manish-vyas" source="Orion">Manish Vyas</keyword>, CEO, Network Services, Tech Mahindra. "We are excited to partner with Airtel to provide innovative and cutting-edge solutions for enterprise customers," added <keyword id="30343" type="General" weightage="50" keywordseo="vyas" source="Orion">Vyas</keyword>, also President, Communications, Media and Entertainment Business. Airtel last week showcased its high-speed 5G network and low latency capabilities to transform the users' experiences to the next level, and it is fully prepared to launch the high-speed network in the country. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/mukesh-ambani-and-gautam-adanis-net-worth-is-now-more-than-100-billion/articleshow/90564692.cms">Mukesh Ambani and Gautam Adani are now worth more than $100 billion</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/puducherry-becomes-covid19-free-with-zero-active-cases-recorded/articleshow/90562867.cms">Puducherry becomes COVID19-free with zero active cases recorded</a>

Bharti Airtel, Tech Mahindra to co-develop and market 5G use cases in India

A public interest litigation (<keyword id="19957723" type="General" weightage="20" keywordseo="PIL" source="keywords">PIL</keyword>) has been filed in the <keyword id="19905533" type="General" weightage="20" keywordseo="Bombay-High-Court" source="keywords" meta.keywordsubtype="org" meta.entityname="Bombay High Court" meta.hostid="261" meta.entityid="Bombay High Court">Bombay High Court</keyword>, urging the establishment of stringent guidelines to curb <keyword id="21811854" type="General" weightage="20" keywordseo="black-marketing" source="keywords">black marketing</keyword> and <keyword id="23311384" type="General" weightage="20" keywordseo="ticket-scalping" source="keywords">ticket scalping</keyword> for major events. The PIL comes in the wake of widespread concerns over alleged irregularities during the online sale of tickets for the British band Coldplay’s upcoming concert in Navi Mumbai, scheduled for January 2025. Filed by advocate Amit Vyas, the PIL highlights the growing menace of ticket scalping and black marketing at large-scale events, including concerts, live shows, and sports matches. The plea calls for a thorough investigation into illegal ticket sales and the manipulation of online ticketing platforms, with specific reference to Coldplay's highly anticipated concert. The plea was mentioned on Monday for urgent hearing before a division bench comprising Chief Justice D. K. Upadhyaya and Justice Amit Borkar. Noting that a police inquiry into the matter was already underway, the court adjourned the hearing to November, after the Diwali vacation. <h2>Allegations of <keyword id="23627270" type="General" weightage="20" keywordseo="ticketing-irregularities" source="keywords">ticketing irregularities</keyword></h2>The PIL specifically alleges foul play during last month’s sale of tickets for Coldplay's concert on the popular online ticketing platform, <keyword id="20215809" type="General" weightage="20" keywordseo="BookMyShow" source="keywords" meta.keywordsubtype="org" meta.entityname="BookMyShow" meta.hostid="261" meta.entityid="BookMyShow">BookMyShow</keyword>. According to the petition, many potential buyers were locked out of the website within minutes of the ticket sales opening, only to discover that the tickets had been sold out. Shortly thereafter, these same tickets appeared on secondary platforms at exorbitant prices, fueling suspicions of deliberate manipulation. Vyas, in his submission, noted that secondary websites were still selling tickets at inflated rates. He argued that this exploitative practice deprived fans of their right to fair access to entertainment, violating the <keyword id="20003683" type="General" weightage="20" keywordseo="consumer-protection" source="keywords">Consumer Protection</keyword> (E-Commerce) Rules, 2020, which mandate fair and non-deceptive practices by e-commerce entities. The PIL underscored that this problem extends beyond the <keyword id="22044624" type="General" weightage="100" keywordseo="Coldplay-concert" source="keywords">Coldplay concert</keyword>, pointing to similar issues during other major events, including the Indian Premier League (IPL) matches, the 2023 Cricket World Cup, and concerts of global artists like <keyword id="19897184" type="General" weightage="20" keywordseo="taylor-swift" source="keywords">Taylor Swift</keyword> and Diljit Dosanjh. In each case, fans were exploited through black market ticket sales, with prices soaring well above their official rates. According to Vyas, there is an urgent need for the government and judicial system to intervene, as ticketing platforms and event organisers are either complicit or failing to regulate secondary market sales effectively. <h2>Call for stricter guidelines</h2>The plea calls for the Bombay High Court to lay down stringent guidelines to prevent the black marketing and touting of event tickets. Vyas has asked for a framework that would ensure transparency and fairness in <keyword id="23627269" type="General" weightage="20" keywordseo="online-ticket-sales" source="keywords">online ticket sales</keyword> and reduce the exploitation of fans. The PIL emphasises that the lack of proper regulations in India’s ticketing sector has allowed platforms like BookMyShow to bypass rules, leaving consumers vulnerable to deceptive practices. It urges the court to consider the Consumer Protection (E-Commerce) Rules, 2020, as the basis for implementing stricter regulatory measures in the ticketing industry. <h2>Ongoing police investigation</h2>Following last month’s irregularities, Vyas lodged a police complaint with the Economic Offences Wing of the Mumbai Police, which is currently conducting an inquiry. The PIL has highlighted the need for a more immediate judicial intervention to prevent further exploitation in upcoming events. As the Coldplay concert approaches, the spotlight remains on the High Court’s response to this plea and whether it will pave the way for reforms that will bring much-needed transparency and accountability to India’s ticketing industry. The court is expected to hear the matter again in November. (With inputs from agencies)

Coldplay concert chaos aftermath: PIL filed in Bombay HC to demand stricter controls over online ticket sales

By Justin Rao Mumbai, May 15 () Actor Sumeet Vyas says lessons from the lockdown and the way human beings have to rethink their lives will help him in his journey of becoming a father soon.Last month, Sumeet and actor-wife Ekta Kaul, who got married in 2018, announced they are expecting.The "Veere Di Wedding" actor said the way people lived their lives will have to be reset, thanks to the nation-wide lockdown amid the coronavirus pandemic."If we are not able to learn lessons from this lockdown as human beings, then this would be a failed exercise. This has happened for a reason, spend time with each other, ourselves, question how we went about things."How we wanted to consume everything nature had to offer without anything to give in return. That's the biggest lesson that I'm learning. I'm sure that'll help me as a parent when I move on to that journey," Sumeet told .The actor says the lockdown has come as a "boon" for the couple at a time when they're about to turn parents."Fortunately for us, it has come out as a boon because we both were always keeping busy and didn't get enough time to spend with each other. This turned out at a time when we needed to spend time together and we got to."The actor is now gearing up for his latest, "Official Bhootiyagiri". The Arre original horror comedy series is currently streaming on MX Player.Sumeet says horror comedy is a "tricky genre" where writers and actors have to tread on the thin line of justifying both the genres without overdoing one."It was a harder task this season as we weren't just doing regular comedy but horror comedy. So we were trying to make sure parts which are scary should come out as authentic horror so that the comedy works."When you see someone getting scared, that reaction is what is funny. It wasn't easy... I was essentially trying to make sure, along with the writers, to keep the sanctity of the script as much as we can."The actor, known for his extensive work on digital platforms, especially his slice of life projects with long-time collaborators TVF, feels the way content and it's consumption is changing rapidly, an artiste has to keep up with times.Sumeet says it's not just comedy which runs a risk of getting dated, but all genres."What we felt was emotional ten years ago may not be effective that much today. Recently I was watching the old 'Agneepath', which had affected me to another level when Amitabh Bachchan ran through the fire, but today when I watch the same film, it seems un-relatable."Because everything has changed so much, genre of acting, the way people consume entertainment. Same with comedy. There was a time when it was in your face, was louder and people liked it. But today they don't like it. Comedy is constantly evolving and we have got to keep up with the times," he added. JUR BKBK

Will carry lessons from lockdown to fatherhood: Sumeet Vyas

<ul class="summary-list"><li>Chinese textile factories have become a target during anti-coup <keyword id="6354896" type="UNKNOWN" weightage="60" keywordseo="protests">protests</keyword> in <keyword id="6356970" type="LOCATION" weightage="60" keywordseo="myanmar">Myanmar</keyword>. </li><li>It's not clear who exactly is torching the facilities, but experts say it could be protesters. </li><li>Protesters may be attacking the factories because China has not spoken out against the military.</li></ul>Chinese textile factories have become a target during anti-coup protests in Myanmar as China remains silent on the human rights violations in the country. Several Chinese factories have come under attack in Myanmar this month and it's not yet clear exactly who is responsible. <a href="https://apnews.com/article/beijing-china-martial-law-myanmar-df4e07d2903350b4fc119189deaac492">The Associated Press</a> reported that protesters said they were not responsible for attacks on recent facilities, with some protesters speculating that the military itself could be behind the attacks as a way to justify declaring martial law in industrial zones, However, China's state-run Global Times said protesters "incited by the West" attacked 32 factories, which caused about $30 million in damage, according to the AP. Experts told Insider that it's likely protesters, or at least some protesters, are behind the attacks because they see the Chinese factories as symbols of China - a country that has not been outspoken against the military coup. Nick Vyas, an associate professor at the University of Southern California and an expert in end-to-end global supply chain management, told Insider that Myanmar began to play a role in the global supply chain about a decade ago when <keyword id="6356001" type="UNKNOWN" weightage="100" keywordseo="international">international</keyword> sanctions were lifted. The garment industry then took off, mostly because the country was able to provide the cheapest labor. "That's sort of where the story starts in terms of Myanmar really playing a big role in garment manufacturing. As China started to divest when Bangladesh didn't have enough capacity, Myanmar was really in a position - especially when you talk about Vietnam, Cambodia, Laos - where the wage rates were still substantially higher than that of Myanmar. It became sort of a very attractive value proposition," Vyas said. However, China and other Asian countries actually own the majority of these garment factories or at least have some stake in them.Christopher Tang, an expert on global supply chain management at the University of California Los Angeles, explained that the country did not have the initial supplies needed to make clothes, so the bulk of around 80% of fabric and zippers in Myanmar have been imported from China where they are sewn to clothing and exported, mostly to European brands such as Mango.Tang explained that half of the factories in Myanmar are owned by foreign entities, especially China. While he said only 1.1 million of the country's 54 million people work in these factories, the industry itself has seen rapid growth over the past decade, providing livelihoods for many. Vyas said while it may not make sense why people who may earn their livelihoods from these factories would want to burn them down, he said many see these facilities as a roadblock to the change they want. "The entire protest in Myanmar is led by the people and a big chunk of this group that's leading this protest, the ones who don't want to go back to the past and live under the dictatorial military rule, are the people working in the garment factories," Vyas said."These people are working six days a week, sometimes seven days a week and there are disputes sometimes about not being paid overtime, issues with benefits, and not being able to unionize. So even before this military protest and the coup, there has been some bad history with the previous government of Aung San Suu Kyi not standing up for worker's rights." He explained that because the factories are owned by China, protesters view them as part of the cycle that prevents change. The cycle works like this: The garment workers provide cheap labor to these factories, which helps China grow its influence in Myanmar. Then, China's lack of support for protesters bolsters the military regime, which then cracks down on pro-democracy movements. "They're holding the governments of the foreign entities accountable to say, 'Hey, speak against this thing because we just reverted 18 years of progress back into military rule and you're not saying anything and you just want the business to go on as usual and that is not acceptable,'" Vyas explained. Both Vyas and Tang said it's likely these protests and the attacks on factories could have an impact on consumer goods, but it's not yet clear if prices will rise as a result. Tang said it's unlikely any of the corporations that source from Myanmar will pull their business out of the country, mostly because European countries are in support of protesters and the cost of production is still the cheapest. "From the cost standpoint it's appealing. Also, the EU also likes to support poor countries to give them economic growth, especially all these factories - they hire lots of females and I think the goal is to create gender equity and social mobility for women. I think the EU would like to continue to support that, but then the politics need to stabilize," Tang said.The situation, however, has not improved and protests have continued since the military, <a href="https://www.businessinsider.com/myanmar-military-stages-coup-2021-2">known as the Tatmadaw</a>, took over on February 1, claiming there was mass voter fraud during the country's November elections.Protesters took to the streets on practically a daily basis since then and have constantly been met with violence from security forces. On Saturday, security forces <a href="https://www.insider.com/myanmar-forces-kill-more-than-100-deadliest-day-since-coup-2021-3">killed over 100 people</a> including children during clashes with protestors, the deadliest day so far. Have a news tip? Contact this reporter at <a href="mailto:you@insider.com?inline-read-more" target="_blank" rel="noopener">salarshani@insider.com</a>

Protesters in Myanmar may be targeting textile factories owned by China to force the country to speak out against the military coup

<ul><li><keyword id="7239876" type="General" weightage="80" keywordseo="wakefit-co" source="Orion">Wakefit.co</keyword> has come up with another relatable campaign, this time talking about the many perks of working from home.</li><li>It features Sumit Vyas ranting about <keyword id="1609796" type="General" weightage="20" keywordseo="omicron" source="Orion">Omicron</keyword> and going back to office. He calls for a movement to support work from home for life, something many of us might agree with.</li></ul>To voice the sentiments of frustrated people from across the country, Wakefit.co, D2C home and sleep solutions company, has come up with another rant video a lot of us will relate to called The Honest Office-goer's Rant. From uncertainty about going back to work to worrying about a new variant of COVID-19 that might wreak havoc, 2021 has been challenging for each and every Indian. The new campaign video features <keyword id="1320517" type="General" weightage="20" keywordseo="sumeet-vyas" source="Orion">Sumeet Vyas</keyword> as the protagonist, and encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Work from home has been the most prominent outcome worldwide for office goers amid a coronavirus-ridden world. As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased. The Honest Office-goer's Rant (which is a successor to the viral Bartan Dho Liye video that was introduced as part of the Open Letters campaign by Wakefit.co), highlights how the new normal and WFH has fostered a close relationship between people and their homes. Talking about the video <keyword id="12806533" type="General" weightage="20" keywordseo="prateek-malpani" source="Orion">Prateek Malpani</keyword>, Head of Brand, Wakefit.co said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so, many people have naturally channeled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment.” He further added, “Wakefit.co’s campaigns are targeted at sparking the interest of every family in the country. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.” <keyword id="7679787" type="General" weightage="20" keywordseo="sandeep-balan" source="Orion">Sandeep Balan</keyword>, Partner - Branded Content at <keyword id="7223115" type="General" weightage="20" keywordseo="spring-marketing-capital" source="Orion">Spring Marketing Capital</keyword>, who was an instrumental part of creating this campaign, said, "The campaigns we collaborate with Wakefit.co on always have a dash of wit and humor, to go with the core brand messages. The Honest Office-goer's rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance." In 2020, when the first wave of <keyword id="8764728" type="General" weightage="20" keywordseo="covid-19" source="Orion">COVID 19</keyword> broke out, Wakefit.co launched the Open Letters Campaign which aimed to evoke a sense of empathy and assure people that we are in this together, as a community and will come out of it stronger, if we stand together. The series of videos was hosted on Wakefit.co's branded content channel, Home Time. The Home Time channel on YouTube attempts to publish topical content that is set in humorous and relatable storylines.

Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!

Contrary to the claim of <keyword id="2546902" type="UNKNOWN" weightage="80" keywordseo="PM-Narendra-Modi-government">PM Narendra Modi Government</keyword> of good days is the number of stalled and abandoned projects. 
 
As per the data by Centre for Monitoring Indian Economy (CMIE), the number of stalled and abandoned projects in India increased in the first 10 months of the Bharatiya Janata Party (BJP)-led government. 
 
The CMIE quarterly data, which is exclusively with Economic Times, is used by the finance ministry as a gauge of industry confidence. It showed that 363 projects were stalled in the fiscal year ended March 31, 2015, as compared to 341 projects in 2013-14. The same trend was visible for abandoned projects. 
 
While Congress-led Government’s last financial year 2013-14 saw 69 projects being abandoned, the number increased to 101 on BJP's watch. But the comparison is not exact as the BJP government was not in power for the whole of fiscal 2014-15, having assumed office on May 26 last year. 
 
ET reported that the concern is that the number of abandoned projects increased steadily through 2014-15 as in the quarter ending June 30, 2014, just after the new government assumed power, the number was an all-time low of 11. 
 
In the second quarter it more than doubled, with 30 projects being abandoned. The fiscal year, however, ended with 32 projects - the highest in eight quarters - being abandoned. 
 
"The number of projects getting stalled has increased. Apart from the numbers, equally important is the nature of projects. The data shows that large projects have continued to remain stalled. The reason is that there were expectations but nothing has changed in terms of economic environment for business," Mahesh Vyas, Managing Director, CMIE told ET. 
 
Vyas added that the corporate profitability had declined sharply as the industry was postponing execution of larger projects, thinking why spend now when you can spend later. 
 
Projects are stalled due to lack of regulatory clearances, financing hurdles and unfavourable market conditions. As per the monitoring agency, the abandoned projects are stalled projects where the promoters have quit. 
 
ET reported that there was a silver lining for the new government when it came to number of projects revived, which increased from 119 in 2013-14 fiscal to 161 in 2014-15. This number was the highest in the quarter ending September 30, 2014 at 49. 
 
“When the new government took over, the industry thought clearances would be quicker and there would be some changes. So with such expectations, industry starts reviving smaller projects. At the end of the fiscal, some amount of uncertainty over energy - gas and coal - has also gone. The gas prices have increased and the 
Supreme Court has given a go-ahead for coal block auctions. So these projects are reviving. But the overall stalling rate continues to increase," Vyas told the financial daily. 
 
(Image: Reuters)

Know what may mar Modi’s ease of doing business pitch

<ul class="summary-list"><li>Tech salaries took a hit in 2022.</li><li>Insiders say tech bottom lines will take a beating too as companies look to hang on to talent.</li></ul>Tech companies spent last year finding ways to keep their employees happy and calm in the midst of perk cuts and layoffs. Now, insiders say they expect firms to issue more stock and cash incentives to keep their C-suite intact too. Top technology stocks thrived in 2020 and 2021 from the sudden pandemic-prompted shift to digital. But fortunes changed when 2022 rolled around, with stock values falling.Insiders say that tech companies in 2023 will be looking to structure long-term deals with payouts for longevity as a way to induce executive loyalty.Five of the biggest tech stocks, Apple, Microsoft, Alphabet, Amazon, and Meta, lost an aggregate value of <a href="https://markets.businessinsider.com/news/stocks/stock-market-crash-big-tech-amazon-apple-google-microsoft-facebook-2022-12">$3.7 trillion in 2022</a>. A slumping stock doesn't just hurt the shareholders; it also hurts employees who have a portion of their compensation package paid in equity. Tech companies doled out additional shares to shore up employees whose stock lost its value last year, so much so that <a href="https://www.businessinsider.com/stock-based-compensation-wrecking-tech-shares-stock-slump-2022-12">investors worried about future returns</a>.Other companies, such as <a href="https://www.bloomberg.com/news/articles/2022-09-16/shopify-overhauls-compensation-rules-after-stock-s-75-plunge?leadSource=uverify%20wall">Shopify</a> and Netflix, opted to allow employees to have more control over their compensation packages by choosing how much of their salary is cash versus equity every year.Deepali Vyas, a top headhunter at Korn Ferry, told Insider there's going to be a recalibration of exec cash compensation downward to a level that reflects where valuations are today."I would see those levels come down anywhere between 10 and 20%," she said.As the <a href="https://www.businessinsider.com/will-interest-rates-keep-going-up-in-2023-fed-confirms-2023-1">Federal Reserve continues to raise rates</a> to combat inflation, companies' boards of directors and shareholders will be asked to get creative with compensation packages to satisfy spooked employees, including leaders, who are seeing tech-boom benefits be scaled back and are shouldering more work because of layoffs.Competitors from within the sector and beyond have been ready to nab Big Tech talent at a more realistic, yet still competitive price, Vyas added.Since this is the worst time to lose top-tier talent like an exec who hits their marks, Vyas said, she expects to see companies create long-term, metric-based incentives in which cash or equity is paid out in a few years or more. To measure who gets a promise of a big payday for sticking around, companies will be looking at what kind of holding power they have on each person they're looking to keep, said Aalap Shah, a managing director at the advisory firm Pearl Meyer."Looking at their unvested equity holdings and determining what the value of that is currently gets you an understanding of how much value the executive is being retained by and if that is a meaningful enough value," Shah told Insider.For execs who hit that bar, even with a tempting job market opening up say over the next few years, it could be more profitable to stay put.

In 2023, cash is king for tech execs

<ul><li>Salaried jobs, which are amongst the more well-paying jobs, are the silver lining in an otherwise deteriorating employment market, <keyword id="6493461" type="General" weightage="80" keywordseo="cmie" source="Orion">CMIE</keyword> data shows. </li><li>Even amongst salaried jobs – those created by listed companies came in at 0.7 million in 2021-22, offering up to three-times higher salaries than other salaried jobs. </li><li>A rise in industrial jobs, and a decline in agricultural and personal service jobs is another good indicator, say analysts. </li></ul>The Indian workforce is smaller than pre-pandemic days, but the quality of jobs has gotten better, according to a new survey by the Centre for Monitoring Indian Economy (CMIE). According to the latest CMIE report, salaried jobs, which are amongst the more well-paying jobs, are the silver lining in an otherwise deteriorating employment market. The report states that 8.5 million salaried jobs were added in September-October 2022. Overall, salaried jobs stood at 86 million in September, and 84.7 million in October – the highest in any month since the beginning of the Covid-19 pandemic. <cmsannotation type="cmsannotation" annotationid="Smaller, but better paid workforce" comment="subhead" text="Smaller, but better paid workforce">Smaller, but better paid workforce</cmsannotation> More interestingly, it’s the jobs created by listed companies that offer the most comfort, according to Mahesh Vyas, managing director and CEO of CMIE. According to Vyas, salaries in listed companies are nearly three-fold higher than other salaried jobs – the average salaries in listed companies in 2021-22 stood at ₹7.14 lakh per annum, when<a href="https://www.cmie.com/kommon/bin/sr.php?kall=warticle&amp;dt=20221107154522&amp;msec=023"> compared</a> to ₹2.63 lakh per annum across all salaried jobs. “This is way ahead of wages in other forms of employment. For example, a business person made ₹1,34,323 per annum and small traders and daily wage labourers made about ₹1,17,053 per annum. Farmers made even less,” Vyas said. <cmsannotation type="cmsannotation" annotationid="Agriculture, personal service jobs decline – but that’s a good thing, says Credit Suisse" comment="subhead" text="Agriculture, personal service jobs decline – but that’s a good thing, says Credit Suisse">Agriculture, personal service jobs decline – but that’s a good thing, says Credit Suisse</cmsannotation> Employment metrics appear to have deteriorated when the overall numbers are taken into account, with the labour participation rate falling from 39.3% in September to 39% in October. The rate of unemployment also rose from 6.4% to 7.8%. However, CMIE notes that it has seen a rise in industrial jobs when compared to the pre-Covid levels seen in October 2019. “The drop in agricultural employment should be seen positively, given that it usually means hidden unemployment. Further, the decline in service jobs is mostly in personal services, which are also generally low in value-addition,” said a report by Credit Suisse. <cmsannotation type="cmsannotation" annotationid="Rural recovery underway, says Morgan Stanley, but caution needed" comment="subhead" text="Rural recovery underway, says Morgan Stanley, but caution needed">Rural recovery underway, says Morgan Stanley, but caution needed</cmsannotation> While a bulk of the salaried jobs – 63% of them – came from the urban markets in 2021-22, analysts at Morgan Stanley say that a<a href="https://www.businessinsider.in/finance/news/rural-recovery-underway-says-morgan-stanley/articleshow/94935646.cms"> rural recovery</a> is underway, too. Four key indicators – employment, credit offtake, auto sales and trade, are all set for a rebound, the research firm noted. “We believe rural demand is set to rebound, helped by wider reopening, improving labour market conditions, and improving terms of trade for the rural sector,” the report said. Credit Suisse adds that the demand for jobs under the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) is also the lowest since the beginning of Covid-19. However, on a cautionary note, CMIE says that daily wage labourers and small traders lost 11.8 million jobs in September-October 2022 – most of these jobs are in rural India. SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/article/its-not-just-mercedes-even-bank-deposits-are-competing-with-equities/articleshow/95879457.cms">It’s not just Mercedes, even bank deposits are competing with equities</a> <a href="https://www.businessinsider.in/finance/news/indias-gdp-growth-comes-in-at-6-3-in-q2-manufacturing-mining-witness-negative-growth/articleshow/95888683.cms">India's GDP growth comes in at 6.3% in Q2: manufacturing, mining witness negative growth</a> <a href="https://www.businessinsider.in/finance/news/slower-rate-hikes-on-the-cards-say-analysts-ahead-of-rbis-december-monetary-policy-meet/articleshow/95881537.cms">Slower rate hikes on the cards, say analysts ahead of RBI’s December monetary policy meet</a>

Indian workforce smaller than pre-pandemic days, but quality of jobs better

<keyword id="3368988" type="General" weightage="80" keywordseo="itw" source="Orion">ITW</keyword> Sports Inc, a US-based sports consulting firm focused on delivering end-to-end growth strategies for brands through the impactful platforms of sport and live entertainment, and a subsidiary of ITW Universe, was today named the official Global Activation Partner by Ed-tech giant BYJU'S for the <keyword id="149598" type="General" weightage="50" keywordseo="icc-cricket-world-cup" source="Orion">ICC Cricket World Cup</keyword> and FIFA Football <keyword id="22177" type="General" weightage="80" keywordseo="world-cup" source="Orion">World Cup</keyword>. The announcement comes on the back of major sponsorships deals that the Bangalore-based company has signed in the recent past, including coming on board as the official sponsor of the Qatar FIFA World Cup 2022 to be held in Qatar as well as a three-year agreement between BYJU'S and the ICC which will see BYJU'S partner all ICC events till the end of 2023, including the ongoing ICC Men's T20 World Cup in Australia. ITW was instrumental in stitching together the deals with the BCCI and the ICC for BYJU'S, consulting the brand on the landmark partnerships. "ITW and BYJU'S share a long-standing relationship and we are proud of the work we have done to find the right platforms in international cricket and football for BYJU'S to achieve the global brand objectives," said Nikhil <keyword id="30343" type="General" weightage="50" keywordseo="vyas" source="Orion">Vyas</keyword>, Founding Partner, ITW Universe &amp; CEO ITW Sports Inc. USA, an agency that will focus on the top 5 sports in the United States while also consulting emerging brands with global expansion ambitions. Additionally, the agency will be committed to backing cricket in the United States, aiming to build sustainable commercial interest in the game's next market frontier. "Our expertise in sports as well as our intrinsic knowledge of our brands and the sports environment is key to our successes. We are excited about the activation around two of the world's most viewed events and confident of delivering successful campaigns for BYJU'S," added Mr Vyas. ITW's India office will be servicing the ICC T20 World Cup activation while ITW's USA office will service the FIFA World Cup activation campaign. As a global partner, BYJU'S will have extensive in-venue assets, broadcast, and digital rights across all ICC events and similar rights for the FIFA World Cup which will be viewed by a projected audience of 5 billion people across the world. Through its partnership, BYJU'S will be leveraging those rights to run unique promotions and activations to connect with passionate football and cricket fans worldwide. "Our sponsorship deals in International Cricket and Football have given us great visibility and have helped position BYJU'S become a household name in India. We plan to scale it up and reach the world's largest sports fan base with the Qatar FIFA World Cup. ITW Sports has been our sponsorship agency partner since the start of the brand journey and has helped facilitate and execute most of our sports partnerships, we are confident that they will continue to deliver the ambitious brand objectives set out for the upcoming cricket and football world cups," Atit Mehta, Head of Marketing, BYJU'S. The T20 World Cup which began on October 22 in Australia is currently underway, while the FIFA World Cup kicks off in November and it is the first time that an Indian Brand is associated with the event in the capacity of an Official Sponsor. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/are-millennials-and-gen-z-influencing-future-trends-of-indian-hospitality/articleshow/95277333.cms">Are millennials and Gen Z influencing future trends of Indian Hospitality?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/hdfc-reports-18-year-on-year-rise-in-q2-net-profit-to-4454-crore/articleshow/95279744.cms">HDFC reports 18% year-on-year rise in Q2 net profit to ₹4,454 crore</a>

You Searched For "Vyas" and got 13 results

For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB

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There's no vaccine for patriarchy: 'Natkhat' director Shaan Vyas

PTI

COVID-19 has left 10 million Indians jobless and 97% homes poorer, reveals CMIE

PTI

TechM expects $7 bn revenue run rate this fiscal, $3 bn from telecom

PTI

Bharti Airtel, Tech Mahindra to co-develop and market 5G use cases in India

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Coldplay concert chaos aftermath: PIL filed in Bombay HC to demand stricter controls over online ticket sales

BI India Bureau

Will carry lessons from lockdown to fatherhood: Sumeet Vyas

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Protesters in Myanmar may be targeting textile factories owned by China to force the country to speak out against the military coup

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Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!

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Know what may mar Modi’s ease of doing business pitch

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In 2023, cash is king for tech execs

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Indian workforce smaller than pre-pandemic days, but quality of jobs better

Rounak Jain

BYJU'S appoints ITW Sports Inc USA as its Global Activation Partner for the ICC Cricket and Qatar FIFA Football World Cup 2022

ANI

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