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<keyword id="1759622" type="PERSON" weightage="20" keywordseo="Nickhil-Jakatdar">Nickhil Jakatdar</keyword> is a successful entrepreneur who probably none of us know about while he’s partly responsible for the ease in which we watch the online OTT (over-the-top) content on our smartphones. Jakatdar, based in <keyword id="6357722" type="COMPANY" weightage="20" keywordseo="silicon-valley">Silicon Valley</keyword> is the founder of <keyword id="68823" type="COMPANY" weightage="20" keywordseo="Vuclip">Vuclip</keyword>, which launched its premium OTT video service, Viu in Hong Kong, Singapore, Malaysia, Indonesia, India, the Middle East and Thailand, recently. 

 

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 Nickhil was born and raised in Pune, Maharashtra and went to the U.S. for his PhD at Berkeley. A complete tech- enthusiast Nickhil has over 40 patents from his work at <keyword id="4800961" type="UNKNOWN" weightage="20" keywordseo="timbre-technologies">Timbre Technologies</keyword> and was responsible for developing an industry standard in the field of Scatterometry. “Technology is at the core of everything that we do, which helps us to provide the best of content experience to our consumer,” says Nickhil who described how their path-breaking technological solutions are used by leading online content players. 

 

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 “In markets like India, our technology is behind "No Buffering" while consumers view mobile video. Dynamic Adaptive Transcoding enables the simultaneous transcoding or optimization of the content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks,” explains Jakatdar whose focus in India is now shifting to original content. Vuclip has been investing heavily in South-east asian markets but in the past year, their focus has been on India. Some of the original series like What the Duck- based on cricket, Gehraiyaan and Spolight co-produced by Bollywood ace director <keyword id="15260" type="PERSON" weightage="20" keywordseo="vikram-bhatt">Vikram Bhatt</keyword> are targeted at the Indian Millenials. Nickhil has also seen traction from other local languages which led to original series in Telugu like pillA which is a drama focused on the female audience. 

 

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 “The local content is responsible for garnering 35% traffic on our platform in India and our focus will remain in creating content for the online audience. We are seeing high levels of engagement with Indian audience because they crave original content at high production value,” Nickhil thinks that the OTT market will belong to the player that not just delivers good content but also understands the indigenous market’s needs.

Meet the Indian who's fuelling Asia’s online video consumption

Just a few days back, we showed you a video of Iron Man and Captain America mouthing the iconic <a href="http://www.businessinsider.in/See-What-Happens-When-Captain-America-Says-Mere-Paas-Maa-Hai/articleshow/47427366.cms">Mere Pass Maa Hai</a> dialogue from the cult movie Deewar. 
 
However, that was just a dialogue, right? 
 
Have you ever thought what would happen to superheroes like Batman, Superman, Spiderman and even Wolverine if they were actually Indians? How would they tackle the constant stares of onlookers, of hungry wives on Karvachauth and especially the traffic? 
 
The team at the YouTube channel <a href="https://www.youtube.com/channel/UCbpHTdaLxZBEagx1ySIeMkg">Vuclip Studios</a> actually thought about it and you would not believe how difficult the lives of these desified superheroes can be. 
 
Check the video and see if the ‘Indian’ Flash actually runs away before the shop-owner asks him for money. 
 
 
 
 
Image snipped from the video

What if Batman, Superman and Spiderman were Indian? Watch this video to know!

<keyword id="1738613" type="UNKNOWN" weightage="60" keywordseo="Mobile-Insights">Mobile Insights</keyword> is a daily newsletter from <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a> delivered first thing every morning exclusively to <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a> subscribers. <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>. 

<div class="KonaFilter image-container float_right" style="width:400px"><div class="image on-image"><a href="http://www.flickr.com/photos/chiudix/6900435848/sizes/z/in/photostream/">Flickr</a></div></div>
<a href="http://www.mobilemarketer.com/cms/news/research/16480.html">A Majority Of Consumers Prefer Watching Long-Form Video Over Short Clips On A Mobile Device</a> (Mobile Marketer) Mobile Marketer cites a survey from mobile media company Vuclip that states over 65% of consumers that watch video on mobile prefer watching full-length movies or TV shows over short clips. 
It creates an important opportunity for advertisers. With users spending longer periods of time on their smartphones, particularly in the <keyword id="1583722" type="UNKNOWN" weightage="60" keywordseo="mobile-video">mobile video</keyword> category, advertisers will have an easier time reaching audiences.
It also means that the mobile video advertising ecosystem isn't locked into Facebook, Instagram, and Twitter in-feed auto play ads. Marketers must also consider long-form content from Netflix, Amazon Video, and YouTube. <a href="http://www.mobilemarketer.com/cms/news/research/16480.html">Read &gt;</a>
In other news...
Global smartphone sales <a href="http://venturebeat.com/2013/10/28/smartphone-sales-pass-250m-in-q3-and-samsung-grew-twice-as-fast-as-apple/" target="_blank">surpassed 250 million units in the third quarter</a>, according to Strategy Analytics. Growth was fueled primarily by Samsung, whose shipments grew twice as fast as Apple's. (VentureBeat)
LinkedIn <a href="http://news.cnet.com/8301-1023_3-57609878-93/linkedin-member-base-climbs-almost-40-percent-in-year/" target="_blank">third quarter earnings are out</a>. Total users reached 259 million after 40% year-over-year growth. (CNet)
Yelp also released <a href="http://allthingsd.com/20131029/yelp-misses-on-earnings-beats-on-revenue-in-q3/" target="_blank">its third quarter earnings</a>. The company claims its mobile app is now used on 11.2 million devices. (All Things Digital)
Nokia sold a <a href="http://www.theverge.com/2013/10/29/5041666/nokia-lumia-sales-q3-2013" target="_blank">company record 8.8 million units</a> of its Lumia smartphones in the third quarter. On top of that, North American sales are up over 350% year-over-year. (The Verge)
Struggling handset maker BlackBerry met with Facebook <a href="http://online.wsj.com/news/article_email/SB10001424052702304655104579165781081533064-lMyQjAxMTAzMDIwOTEyNDkyWj">about a potential purchase bid</a>. (Wall Street Journal)
The largest payments processing company in the U.S., First Data, <a href="http://techcrunch.com/2013/10/29/payment-processing-giant-first-data-buys-mobile-loyalty-startup-perka-for-30m-to-help-it-compete-with-square-and-paypal/" target="_blank">acquired mobile loyalty rewards startup</a> Perka. It will likely utilize this acquisition to enter the mobile payments industry. (TechCrunch)
Networking equipment giant Cisco has created <a href="http://www.zdnet.com/cisco-launches-internet-of-things-division-eyes-standardization-7000022524/" target="_blank">a dedicated Internet Of Things division</a>. (ZDNet)
Cable network Comcast is updating its mobile app <a href="http://www.theverge.com/2013/10/29/5042550/comcast-xfinity-tv-go-with-live-tv-streaming-from-anywhere" target="_blank">to offer live TV streaming from anywhere</a>. (The Verge)

Mobile Is No Longer Just For Short, Viral Video Clips

<keyword id="6354485" type="CITY" weightage="60" keywordseo="mobile">Mobile</keyword> Insights is a daily newsletter from <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a> delivered first thing every morning exclusively to <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a> subscribers. <a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.

<a href="http://www.adotas.com/2013/02/men-women-and-their-relationship-with-%E2%80%A6-their-phones-and-mobile-advertising/">The Difference In Cell Behavior By Gender</a> (Marchex Institute via Adotas) The Marchex Institute took a data dive into the various phone habits of <keyword id="2754" type="CITY" weightage="60" keywordseo="Men">men</keyword> and <keyword id="624" type="ORGANIZATION" weightage="60" keywordseo="Women">women</keyword>. The findings may surprise you:
Men spend more time on the phone:
<div class="image-container center" style="width:600px"><div class="image"></div>Marchex Institute</div>
Males and females call different kinds of businesses:
<div class="image-container center" style="width:600px"><div class="image"></div>Marchex Institute</div>
Men call earlier in the day than women:
<div class="image-container center" style="width:600px"><div class="image"></div>Marchex Institute</div>
Perhaps there is no dramatic conclusion here, but men and women do exhibit different tendencies on the phone with businesses. <a href="http://www.adotas.com/2013/02/men-women-and-their-relationship-with-%E2%80%A6-their-phones-and-mobile-advertising/">Read &gt;&gt;</a>
<a href="http://techcrunch.com/2013/02/14/mobile-video-startup-vuclip-buys-jigsee-to-target-emerging-markets-with-apps/">Mobile Video Start-Up Consolidation Begins</a> (TechCrunch) A little consolidation underway in the world of <keyword id="1583722" type="UNKNOWN" weightage="60" keywordseo="mobile-video">mobile video</keyword> streaming. Vuclip, a startup that offers mobile video streaming services to across some 200 countries and 5,500 devices, announced that it is acquiring Jigsee, an app platform created specifically to let content publishers create their own mobile video apps. Financial terms of the deal were not disclosed, but to date Vuclip has raised some $35 million in funding, including a $13 million Series D round in November 2012 from SingTel, NEA and Jafco. <a href="http://techcrunch.com/2013/02/14/mobile-video-startup-vuclip-buys-jigsee-to-target-emerging-markets-with-apps/">Read &gt;&gt;</a>
<a href="http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/">Android Commands Nearly 70 Percent Of The Smartphone Market</a> (IDC via Engadget) IDC estimates that Google's OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012.
<div class="image-container center" style="width:600px"><div class="image"></div>IDC</div>
The fourth quarter results paint a slightly different picture. <keyword id="6355645" type="COMPANY" weightage="60" keywordseo="android">Android</keyword> still had a comfortable 70.1 percent of share, but it took a hit from 75 percent in the third quarter. The iPhone 5 launch helped <keyword id="75489" type="ORGANIZATION" weightage="60" keywordseo="IOS">iOS</keyword> claw back enough share to hit 21 percent. <a href="http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/">Read &gt;&gt;</a>
<a href="http://www.maas360.com/maasters/blog/mobile-device-management/exploring-top-5-mobile-tech-trends-february-march-2013">Top Five Mobile Tech Trends Heading Into March</a> (MaaS360) Here are the top 5 <keyword id="15467" type="COMPANY" weightage="60" keywordseo="trends">trends</keyword> expected to gain mobile momentum this month leading into March:
<ol>
<li>Mad Phone Disease: Watch out for "madware,” an aggressive form of mobile advertising.</li>
<li>The BlackBerry 10: It will be interesting to see the outcome.</li>
<li>Practical Advice for Working on a Device: How to master the mobile tech trifecta (laptop, smartphone, tablet).</li>
<li>Device Manufacturers Embrace BYOD (Bring Your Own Device) Trends: How businesses will work to balance the protection of corporate data and personal information.</li>
<li>iPad in the Enterprise: Which tablets become the preferred choice for business?</li>
</ol>
Amid the device dialogue and announcements, be aware of the topics that will continue to be talked and typed about throughout the year. <a href="http://www.maas360.com/maasters/blog/mobile-device-management/exploring-top-5-mobile-tech-trends-february-march-2013">Read &gt;&gt;</a>
<a href="http://www.businessinsider.com/bii-report-how-4g-lte-is-transforming-the-mobile-ecosystem-2013-2">How 4G LTE Is Transforming The Mobile Ecosystem</a> (<keyword id="1736808" type="UNKNOWN" weightage="60" keywordseo="BI-Intelligence">BI Intelligence</keyword>) The dream of digital media at our fingertips has historically been hampered by slow wireless networks and disparate standards. But the entire mobile ecosystem took a big step forward when Verizon, the largest U.S. carrier, launched <keyword id="334031" type="COMPANY" weightage="60" keywordseo="LTE">LTE</keyword> in early 2010. Modern smartphones are increasingly engineered to take advantage of LTE network speeds. In a <a href="https://intelligence.businessinsider.com/how-lte-accelerates-the-shift-to-mobile-2012-10?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">recent report</a> from BI Intelligence, we analyze the impact LTE can have on consumer behavior, device preferences, and data usage and pricing, explain how LTE has the potential to add new layers of functionality to entire app categories such as games and maps, and look at the build-out and availability of LTE in the U.S. and around the world. <a href="https://intelligence.businessinsider.com/how-lte-accelerates-the-shift-to-mobile-2012-10?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Read &gt;&gt;</a>
<a href="http://www.forbes.com/sites/benzingainsights/2013/02/14/apple-wins-big-government-account-for-10k-iphones-ipads/">Apple Wins Big Government Account</a> (Forbes) More than 6,000 New Zealand police officers are getting an iPhone after the nation signed a 10-year outsourcing contract with Vodafone. Of those 6,000 officers, 3,900 will also receive an iPad, creating the most lucrative deal <keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword> has announced since Home Depot announced that it planned to dump BlackBerry for the iPhone. That deal led to the replacement of roughly 10,000 BlackBerry devices, providing Apple with another large order. <a href="http://www.forbes.com/sites/benzingainsights/2013/02/14/apple-wins-big-government-account-for-10k-iphones-ipads/">Read &gt;&gt;</a>
<a href="http://readwrite.com/2013/02/14/where-has-all-the-mobile-malware-gone">Where Has All The Mobile Malware Gone?</a> (readwrite mobile) <div class="image-container float_right" style="width:200px"><div class="image"></div>F-Secure</div>Mobile <keyword id="54201" type="UNKNOWN" weightage="60" keywordseo="Malware">malware</keyword> is out there. Android is apparently getting slammed, according to the security firms, but I've yet to meet anyone that has experienced mobile malware, and I bet you haven't, either. Why? Security software vendor ESET predicts "exponential growth of mobile malware" in 2013, coming on the heels of a boom in mobile malware in 2012. Security company F-Secure finds that 79 percent of this new malware is focused squarely on the market leader, Android. So why haven't you been hacked? It's possible that you have been attacked, but didn't recognize it. But if you're living in North America or Western Europe, you apparently aren't the target. Yet. According to ESET, China, Russia and Iran have the highest incidence of malware by far. While mobile security firm BitDefender expects attacks against devices in North America and Europe to increase in 2013, the people infected are largely those visiting the seedier side of the Web, be it porn sites or unofficial app marketplaces. <a href="http://readwrite.com/2013/02/14/where-has-all-the-mobile-malware-gone">Read &gt;&gt;</a>
<a href="http://socialmediatoday.com/janeandrew01/1241286/mobile-phone-rescues-valentine-s-day-heartbreak">BONUS: Mobile Phone Rescues From Valentine’s Day Heartbreak</a> (MobiStealth via socialmedia today) The infographic below will let you know how your mobile phone can come to your rescue. <a href="http://socialmediatoday.com/janeandrew01/1241286/mobile-phone-rescues-valentine-s-day-heartbreak">Read &gt;&gt;</a>
<div class="image-container center" style="width:600px"><div class="image"></div>MobiStealth</div>

The Difference Between Men And Women On Mobile

In line with global trends, Indian consumers are also taking to the consumption of content in the digital space. “Digital video space is the fastest growing sector, even within digital. It is growing faster than even eCommerce. The bull run that you had in eCommerce space, Expect the same bull run from 2015-2020,” said Puneet Johar, co-founder and CEO of To The New Ventures (TTNV), a digital services company. He gave us an insider view of the industry and also shared insights on the cut-throat battle that lies ahead for the <keyword id="2436335" type="UNKNOWN" weightage="100" keywordseo="online-video-streaming">online video streaming</keyword> players. Tighten your seat belts before we take you in for a ride. . 

	Numbers decoded
 

	You can never understand an industry and its game better, unless you learn all the numbers associated with it by heart. Let’s take a look at the numbers that matter in the digital space. 
 

	• Internet population: India added 43 million Internet users (20.5% growth) from October 2013 to September 2014 and total Internet users crossed 254 million out of which 235 million users accessed Internet through mobile devices. 
 

	• Expenditure: The amount spent by an Internet user on an average on entertainment also increased by a whopping 34% from 2012 to 2014. 
 

	• How the netizens spend their time: In terms of media consumption, an average mobile Web user in India consumes 6.2 hours of media daily of which 21% of the time is spent on audio and video entertainment by youths.
 

	• Present Growth: Online video content space is growing at a pace of 70-80% YoY, in terms of consumption and revenue growth.
 

	• Future growth: Spending per month by users on digital media especially entertainment is expected to grow by 2.5 times by 2020. 
 

	The big hack code
 

	On-demand entertainment services led by audio and video content are at the heart of digital space in India. While the evolution towards on-demand download and streaming of the content has just begun, a very promising ecosystem is already evolving as multiple players have launched their digital streaming platforms.
 “In the next 2-3 years online video consumption will become a mass consumption medium. It will definitely take shares from television which is expected to be a disproportionate share in the next five years. I think 20-25 per cent of television advertising money would move to <keyword id="1583722" type="UNKNOWN" weightage="100" keywordseo="mobile-video">mobile video</keyword> or online video in the coming five years,” said Puneet. 

	One wouldn’t be surprised with the projections if one looks at the present numbers. The number of online video users crossed 200 million in 2014, an increase of more than 70% since 2011.
 

	Major players
 The space that was mainly dominated by established players like <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">YouTube</keyword> has seen an influx of other players who are bringing in innovation and support to the industry. There are mainly three buckets comprising the industry: 

	1. The established, pure digital video players like YouTube ;
 

	2. Users making their own content like Star and Zee who are television networks;
 

	3. Innovative players like TTNV, who are coming up with innovation on the video space, like TTNV’s new app <keyword id="2860973" type="UNKNOWN" weightage="100" keywordseo="fame">#fame</keyword> which allows live mobile video streaming. 

	YouTube gets around 60 million unique visitors every month. About 63% of Indians using YouTube watch videos, and about half of them watch TV shows and film trailers.
 

	The innovative players who are pioneering live streaming through their apps in India are growing at a fast pace too. Within 3 months of the launch TTNV, there has been over a million downloads, over 20,000 creators who are participating in the journey, over 250,000 registered users and more than 40,000 live videos have been created through this app.
 

	VuClip report states that 80% of its consumers watch videos on their mobile devices at least once every 2-3 days with more than half opting to watch daily.
 

	Weapon of Death
 

	Advertising is one the major factors which would be the major factor that will enable this industry to conquer TV. Digital ad market size in India is estimated to increase to Rs 354 billion by 2020. 
 

	The number of brands coming in to join this platform is an exponential growth. There are over 25 brands who are participating in content creation through #fame (TTNV’s initiative). 
 

	TTNV’s Puneet is expecting to grow up to 50 brands by the end of this year. 
 

	High-definition and ultra definition video content usage is the next major weapon which is expected to increase exponentially and its combined share is expected to be 21% of Internet video traffic in 2018, up from 4.5% in 2013.
 

	Challenges
 

	Educating people about a new innovation is always the biggest challenge.
 

	Infrastructure would be the next big challenge as providing Wi-Fi zone and upgrading from 3G to 4G would require immense infrastructure in which India is still lacking. More operators need to come into the game sooner.
 

	Future
 

	TTNV claims the gamification of app is going to be the next big thing in the online mobile video streaming industry. After entertainment, users spend maximum amount of their time in gaming. Once there is a gaming like experience between the app and the user, it would attract more audience.
 

	“The whole experience of the creator and the user will be gamified in the next 2 months. This will enhance the user experience hugely,” says the CEO of TTNV.
 

	He added that localisation and social influence are going to be other two big drivers for the new players.
 

	So,this is how the game would end with clearly one winner. We wait anxiously for the day when the gravestone would read R.I.P- our very own idiot box.
 (Data and statistics source: <keyword id="6358918" type="PERSON" weightage="100" keywordseo="Deloitte">Deloitte</keyword> analysis; Digital Media: Rise of On-demand content) 
	 
	Image credits: rysham

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