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<ul><li>Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug. </li><li>In a series of light-hearted advertisements, these endearing characters convey a very important message. </li></ul>In these trying times of social distancing and stay-at-home lockdowns, citizens have been confined to their homes and are completely dependent on telecom networks to study, work, access essentials, source information and entertainment. Vodafone has brought its endearing pug and ZooZoos back to convey critical messages on safety and urging customers to carry on daily tasks from home through Vodafone network. Its three-part public service campaign with ZooZoos aims to reinforce the need for social distancing, urges you to stay wary of fake news, and to wash your hands regularly. Wash your hands <div type="Youtube" id="QizBJnrjNU8" title="Wash your hands for 20 sec" thumbUrl="https://i.ytimg.com/vi/QizBJnrjNU8/mqdefault.jpg"></div> Follow social distancing <div type="Youtube" id="-uIRfR3QavA" title="Stay home, stay safe" thumbUrl="https://i.ytimg.com/vi/-uIRfR3QavA/mqdefault.jpg"></div> Stay away from fake news <div type="Youtube" id="4i3uEluSCUk" title="Don't fall for fake news" thumbUrl="https://i.ytimg.com/vi/4i3uEluSCUk/mqdefault.jpg"></div> Vodafone also released a new video featuring the pug with #StayHomeStaySafe message. <div type="Youtube" id="5p95cuOuqYg" title="Stay home. Stay safe. Stay connected with Vodafone." thumbUrl="https://i.ytimg.com/vi/5p95cuOuqYg/mqdefault.jpg"></div> Telecom networks are the only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. Pug reinforces the importance of staying at home and staying connected with Vodafone in these difficult circumstances. The pug beautifully conveys the message -- ‘Our network is at home with you’. Explaining the rationale behind bringing back the iconic pug and Zoozoos to convey an important social message, Kavita Nair, Chief Digital Transformation &amp; Brand Officer, Vodafone Idea Limited said, “In the current circumstances, telecom networks are our only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. While VIL has been going the extra mile to keep the nation connected, we thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected with Vodafone in these difficult circumstances. We felt that these much-loved icons would be perfect to appeal to the emotions of Indians, urging them to stay safe at home and stay busy on Vodafone network.” Kiran Antony, Chief Creative Officer, Ogilvy India said, "People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from the rest of the ads delivering the same message. With some clever editing, we managed to repurpose an old ad to deliver this important message.”

Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home

The pug that had become the face of <keyword id="15492" type="CITY" weightage="100" keywordseo="Vodafone">Vodafone</keyword> would be back as the mascot in the telecom company’s new brand campaign before the Indian Premier League cricket tournament this year. The company is considering SuperNet it as its first 360 degree campaign, the objective of which is to highlight the <a href="http://www.businessinsider.in/Vodafone-Launches-High-speed-3G-Wi-Fi-Dongle-At-Rs-2399/articleshow/41684104.cms">3G and 4G improvements</a> that have been put into place by the Britain-headquartered company. 
 
"We are bringing back our favourite icon Pug which symbolises Vodafone's network expanse and quality to reinforce the brand promise of staying always connected. This campaign is one of our 'gold campaigns' and will have a good 360 mix of communication across mediums," a Vodafone India spokesman said. 
 
The campaign has come at the time of company's yearly practice of launching a campaign, earmarking about a fifth of its advertising <a href="http://www.businessinsider.in/Vodafone-India-Revenues-Are-Up-By-13-5/articleshow/25650838.cms">budget </a>along with being the title sponsor for the <a href="http://www.businessinsider.in/Sponsorship-slots-and-spot-rates-take-a-leap-for-the-upcoming-season-of-IPL/articleshow/50820713.cms">cricket tournament IPL</a>. 
 Talking of the canine mascot, it had originally featured in Vodafone advertisements as the follower of its young master everywhere he went. The pug was later replaced by balloon-bodied ZooZoos. A person aware of the developments also told ET that there are chances of the Zoozoos and the pug coming together for this <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>. 
 
<a href="http://binscorner.com/mails/w/what-the-vodafone-pug-really-says-in-kan/part-008.jpeg">Image source</a>

Vodafone pug to be back before IPL

This weekend, Pug owners and enthusiasts from across Delhi NCR came together at <a href="http://www.businessinsider.in/searchresult.cms?query=DLF+Place+Saket&amp;sortorder=effectivedate">DLF Place Saket</a> to celebrate the return of one of the most beloved mascots of <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> – the Pug. The cute dog is back to launch the <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">Vodafone SuperNet 4G</a> campaign. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> in association with Petfed organized this parade, inviting all Pugs across Delhi to a treat. Activities included a host of exciting fun engagements like fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for pugs. There were photo booths, free pet grooming sessions, free Vet check-up, Games, etc. 
 
Speaking on the initiative, Apoorva Mehrotra, Business Head, <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> Delhi Circle said, “We are very excited about the comeback of the <keyword id="1126623" type="UNKNOWN" weightage="80" keywordseo="Vodafone-pug">Vodafone Pug</keyword> to launch our <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">SuperNet 4G services</a>. Research has shown that the endearing <keyword id="15492" type="CITY" weightage="60" keywordseo="Vodafone">Vodafone</keyword> pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network.” 
 
In case you didn’t notice, the Vodafone Pug and the little boy are back on TV commercials on <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">Vodafone SuperNet</a>. The pug, since its first appearance back in 2003, has been loved by all.

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Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home

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Vodafone pug to be back before IPL

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This parade is like no other. It’s Vodafone’s Pug Parade!

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