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<ul><li><span class="gmail-il"><span class="gmail-il"><keyword id="180259" type="COMPANY" weightage="20" keywordseo="Dentsu">Dentsu</keyword></span> brings <keyword id="2890842" type="LOCATION" weightage="20" keywordseo="Vizeum">Vizeum</keyword>’s media strategy and planning, storytelling, and brand building capabilities together with <keyword id="4120995" type="COMPANY" weightage="20" keywordseo="iProspect">iProspect</keyword>’s digital expertise, audience knowledge, and performance mindset.</span></li><li><span class="gmail-il">The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.</span></li></ul><span class="gmail-il">Dentsu has announced its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two award winning agencies, <span class="gmail-il">dentsu</span> brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey.</span><br /><br />The new iProspect media agency will draw from the broader <span class="gmail-il">dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. Carat and <span class="gmail-il">dentsu</span> X clients will continue to access industry leading digital performance services through our <span class="gmail-il">dentsu</span> Media Scaled Services. </span><br /><br />The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.<br /><br />“iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients,” said Amanda Morrissey, Global President, iProspect. “By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.”<br /><br />Peter Huijboom, <span class="gmail-il">dentsu international Global CEO Media &amp; Global Clients, said, “At <span class="gmail-il">dentsu</span> our goal is to help our clients to make meaningful progress and thrive in a world of change. Because we know people better than anyone else, we deliver human-centric solutions designed to drive growth for our clients and good in society.</span><br /><br />By bringing iProspect and Vizeum together we are creating a global digital-first, end-to-end media proposition. This will give our clients a scaled choice that sits alongside Carat’s brand-first approach and <span class="gmail-il">dentsu X’s experience-driven approach while also allowing greater access to our Creative and CXM service lines.”</span><br /><br />“We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients,” Huijboom added.<br /><br />The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31st March 2021. This integration is a proof-point of <span class="gmail-il">dentsu international’s strategy to simplify how it operates to deliver even greater agility and flexibility for clients through a more focused portfolio of six leadership brands.</span><br />

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency

<ul><li><keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword> introduced the 'new' iProspect to the world last week.</li><li>In the word of the network, it is now a game-changing agency that offers digital-first end-to-end media approach that could be marked as the beginning of a new era of performance-driven brand building in India.</li><li>We reached out to <keyword id="3932871" type="PERSON" weightage="20" keywordseo="rubeena-singh">Rubeena Singh</keyword>, CEO, <keyword id="3142170" type="COMPANY" weightage="20" keywordseo="iProspect-India">iProspect India</keyword> to understand what the new in iProspect is.</li><li>She shares a few factors that will help the agency get a clearer edge in the market, how changing people’s preconceptions about iProspect -- that it is no longer just a performance agency -- will be the biggest challenge ahead and the growth plan for 2021.</li></ul>dentsu International’s new iProspect is the first agency in India to offer performance-driven brand building on a global scale. Earlier this year, dentsu International also integrated Vizeum with iProspect, bringing together the former’s media strategy and planning, storytelling, and brand-building capabilities with the latter's digital expertise, audience knowledge, and performance mindset.<br /><br />Globally, the agency network has been on a consolidation spree. It is trying to simplify how it operates to deliver greater agility and flexibility for clients through a more focused portfolio.<br /><br />Rubeena Singh, CEO, iProspect India told us how everything is changed at the agency, but its name. It isn’t just a logo or website revamp. iProspect has a completely new all-sizes-fit-within approach to offer to its clients. It will look at the advertising world with a combined lens of human-centric solutions that drive growth for its clients; it is designed at the intersection of brand and performance. <br /><br />She further shared with us how the agency will continue to keep inclusion at the centre of all its communications and why she thinks the agency will attract a unique portfolio of clients with its new avatar. <br /><br />Excerpts: <br /><br /><cmsannotation type="cmsannotation" annotationid="Q) Walk us through all that new about iProspect now?" text="Q) Walk us through all that new about iProspect now?"><span data-til="noop">Q) Walk us through all that new about iProspect now?</span></cmsannotation> <br /><br />Two agencies with a lot of heritage and globally scaled brands have come together to make this new iProspect. We have a new proposition, a new approach to working, enhanced capabilities and integrated teams. The only thing that has remained the same is the name, the reason for this is two-fold… Firstly, and most crucially, we wanted to spend more of our time and energy on building solutions for our clients than building our own agency brand. Secondly, the iProspect brand name already has a huge global footprint and is universally synonymous with digital excellence that has performance at the centre. We, therefore, felt that keeping the iProspect name was the right thing to do, as so much of the brand recall is already in place. <br /><br />By integrating two award-winning agencies, we bring Vizeum’s media strategy and planning, storytelling and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team of highly skilled experts from across a multitude of media specialisms. We are in a unique position to help brands accelerate their growth by offering a digital-first end to end solutions.<br /><br /><cmsannotation type="cmsannotation" annotationid="Q) From a structural perspective, how will things be different? Are you planning to train more employees in performance marketing in India or hire new employees?" text="Q) From a structural perspective, how will things be different? Are you planning to train more employees in performance marketing in India or hire new employees?"><span data-til="noop">Q) From a structural perspective, how will things be different? Are you planning to train more employees in performance marketing in India or hire new employees?</span></cmsannotation><br /><br />We have reorganised ourselves in India to be able to offer this integrated approach to our clients. Where there were specialists that were looking at particular silos we have brought them together now and integrated them as a team. Today, at one unit, we'll be able to offer clients access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. <br /><br />We will continue to upskill our current talent and also bring in new people as the business grows.<br /><br /><cmsannotation type="cmsannotation" annotationid="Q) What will be your focus areas as the agency dons its new avatar?" text="Q) What will be your focus areas as the agency dons its new avatar?"><span data-til="noop">Q) What will be your focus areas as the agency dons its new avatar?</span></cmsannotation><br /><br />The launch is just a beginning. We will now start demonstrating our digital-first, end-to-end solutions and also focus on building a culture for our teams where our teams can thrive. As an agency, we want to be behind the biggest growth stories in the business. Our mission is to deliver smart, scalable, honest, and relevant work that grows business, enriches our clients and makes media momentous. <br /><br />To do this, we need to focus on our current clients and understand how we can better help them succeed and grow their businesses through our dual-lens perspective of brand and performance. We will also look to partner with other brands, both domestic and international, who find themselves at a pivot point in their digital transformation in media. This is where we will make the biggest difference and where our skill sets can drive bigger and better growth for our clients. <br /><br />Q) Tell us a bit about the gender ratio at the agency. Your press statement mentions that diversity, equity and inclusion (DEI) is inherent at iProspect and within dentsu international, tell us how have you tried to make your agency inclusive and what are some of the things you would be doing this year to make it more inclusive?<br /><br />Because diversity, equity and inclusion (DEI) is inherent at iProspect and dentsu international, the new brand rollout also sees inclusion at the centre of all our communications. <br /><br />At iProspect India, we are trying to do our bit to remove/reduce some of these hurdles/difficulties that working women face. Women@iProspect, an initiative launched in 2018, is a small step towards it. Enhancing one’s chances to climb the ladder with much more confidence is our way of producing tomorrow’s leaders. Similarly, we launched Female Foundry in India, 2 years ago, to support female entrepreneurs in the country. We want to build a healthy and rewarding digital ecosystem for all. Such small steps can create a big impact if we all come together.<br /><br /><cmsannotation type="cmsannotation" annotationid="Q) What is the future of performance-driven marketing in India?" text="Q) What is the future of performance-driven marketing in India?"><span data-til="noop">Q) What is the future of performance-driven marketing in India?</span></cmsannotation><br /><br />As the world becomes more connected, we don’t believe in separating Brand and Performance. We believe growth lies at the intersection of brand and performance because all advertising is about performance; all advertising can and should build brands and drive growth. <br /><br />We unite brand and performance to drive growth in a way that also builds brands. Brands must capture the value and potential impact of every touchpoint to both drive sales and build lifetime value. However, brands can’t just focus on driving short-term sales at the expense of long-term brand health. We balance optimisation and transformation delivering growth today whilst unlocking growth for the future. <br /><br /><cmsannotation type="cmsannotation" annotationid="Q) Now that you will bring a global perspective to the table for your clients, what would be some of the challenges and opportunities for you? How are you preparing yourself to face it?" text="Q) Now that you will bring a global perspective to the table for your clients, what would be some of the challenges and opportunities for you? How are you preparing yourself to face it?"><span data-til="noop">Q) Now that you will bring a global perspective to the table for your clients, what would be some of the challenges and opportunities for you? How are you preparing yourself to face it?</span></cmsannotation><br /><br />I would say that we have the challenge of changing people’s preconceptions about the agency – and to show we’re no longer just a performance agency, but one which is new and offering full end-to-end solutions for clients. However, this is something our clients want; they’re looking for stronger and more integrated solutions from their agency partners. <br /><br />By having just one go-to for our clients we’re able to make it simpler for them – a single-core team of experts that understand their brand, their customer and their business needs. A team that can drive real-time performance that can better inform the long-term acceleration of brand growth. <br /><br /><cmsannotation type="cmsannotation" annotationid="Q) What are the plans for 2021, in terms of expansion, new business targets, talent acquisition, and technology development? What is your vision for iProspect?" text="Q) What are the plans for 2021, in terms of expansion, new business targets, talent acquisition, and technology development? What is your vision for iProspect?"><span data-til="noop">Q) What are the plans for 2021, in terms of expansion, new business targets, talent acquisition, and technology development? What is your vision for iProspect?</span></cmsannotation><br /><br />We need to focus on our current clients and understand how we can better help them succeed and grow their businesses through our dual-lens perspective of brand and performance. We will also look to partner with other brands, both domestic and international, who find themselves at a pivot point in their digital transformation in media. This is where we will make the biggest difference and where our skill sets can drive bigger and better growth for our clients.<br /><br />We believe this new offer will attract a new type of client. Clients who are:<br /><br />• Digital Economy brands - or brands who are trying to master it<br />• Brands who are focused on digital or data transformation to unlock new growth<br />• Growth and performance mindset brands who are looking to outgrow their category.<br /><br />Increasingly, this will attract clients who measure business outcomes and not just media metrics and clients that are looking to challenge the rules to unlock new sources of growth.<br />

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>LinkedIn</span></p><p class="caption">David Williams, Merkle CEO.</p></div><p></p></div></div>Dentsu Aegis Network, the network of media agencies that sits within Japan-based <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> holding company Dentsu, has acquired US marketing agency Merkle in a deal worth more than $1 billion.</p><p>In a statement, the companies said Dentsu Aegis is acquiring a majority stake in Merkle, while investor Technology Crossover Ventures and "certain other shareholders" are selling their shares.</p><p>Merkle's management team and employees will retain a "significant minority interest" in the company.</p><p>The release doesn't reveal the size of the transaction, but a source close to the deal told Business Insider it values Merkle at around $1.5 billion.</p><p>Merkle claims to be the largest independent data analytics, CRM (customer relationship management), and performance marketing agency in the US.</p><p>The company said it generated $436 million in revenue in 2015, up 14% on the prior year. It has around 3,400 colleagues spread across 21 global offices and works with more than 650 clients including Dell, Geico, and Nespresso.</p><p>Merkle will join the other agency brands in the Dentsu Aegis Network, which includes Carat, Isobar, iProspect, Dentsu Media, Mcgarrybown, and Vizeum.</p><p>The deal is expected to close before the end of September 2016.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/smart-lunch-box-design-2016-7">This lunch box for adults could change the way you eat</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="I4eTB3NDE6XP8P9h3AlMhOSHUPzBhWiV" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Dentsu acquires US marketing agency Merkle in a deal worth more than $1 billion

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Getty/Phil Cole</span></p><p class="caption">P&amp;G chief brand officer Marc Pritchard</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>Facing tremendous pressure on numerous fronts, <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> agencies are reinventing themselves, according to a new report by market research firm Forrester.</strong></li><li><strong>The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations.</strong></li><li><strong>The report found that media agencies are doing more contextual buys and forging more direct relationships.</strong></li><li><strong>They are also addressing transparency, buying more across more types of media and helping clients close the attribution loop.</strong></li></ul><p>With media agencies <a href="https://www.businessinsider.com/why-media-agencies-are-on-their-death-bed-2018-9">facing tremendous pressure on numerous fronts</a>, traditional ways of media planning and buying just don't cut it anymore.</p><p>Marketers are increasingly looking for media agencies that do not just planning and buying, but also offer business and technology strategy and data and analytics expertise. They want ad buys that don't just achieve reach and frequency but are personalized and informed by technology.</p><p>Agencies are rising to the challenge, according to a new Forrester report, which assesses nine media agencies: Assembly, Dentsu X, Hearts &amp; Science, Horizon Media, Initiative, Mediahub, PHD, Spark Foundry, and Vizeum.</p><p><em><strong>Read More:</strong> '<a href="https://www.businessinsider.com/media-agency-strategy-fighting-back-against-model-and-profit-margin-threats-2018-9">Disruption only happens to those that are unprepared': Media agencies are fighting back by increasingly taking a page out of consulting firms' playbook</a></em></p><p>In the report<span> led by Jay Pattisall, t</span>he market research company assessed the agencies based on their market presence, offerings, and strategy, including how well they were handling issues like brand safety, transparency, and media vendor relations.</p><p>Here's how these different media agencies are reinventing themselves:</p><h2><strong>Agencies are merging media, content and context</strong></h2><p>While most full-service media agencies develop content, the best ones put <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> in the right consumer context.</p><p>One unnamed agency, for example, hacked ad-blockers on websites to promote Netflix's "Black Mirror," targeting ad-blocking consumers with messages about the persuasiveness of technology to promote the series that warns of societal dependence on technology.</p><p>Forrester also lauded Mediahub, saying that clients liked the IPG Mediabrands agency for its transparency, use of emerging technologies, and creative applications of media.</p><h2><strong>They're proactively addressing marketers' transparency concerns</strong></h2><p>Nearly three years since the <a href="http://uk.businessinsider.com/ana-report-alleges-widespread-ad-agency-kickback-schemes-2016-6?r=US&amp;IR=T"><span>Association of National Advertisers issued a bombshell report</span></a> that painted the media buying world as being rife with widespread illegal rebates, some agencies have cleaned up their act better than others.</p><p>The report singled out Horizon Media, the largest independent agency in the US, as an example of a media agency that gets transparency right by having commissioned PwC to independently audit its practices.</p><h2><strong>Others are rethinking how they buy media</strong></h2><p>Some full-service agencies have reduced their dependence on reselling media in favor of using curated marketplaces, according to Forrester.</p><p>Hearts &amp; Science, for one, operates private marketplaces that let clients directly buy ads on publisher's websites at pre-negotiated rates, ensuring brands' ads end up where they're supposed to, reducing costs, and minimizing waste.</p><p>"Its ability to create private marketplaces to ensure impression quality and its strong belief that clients should own their data and tech contracts shows high proficiency with data analytics," write the analysts.</p><h2><strong> Agencies are using data to show attribution</strong></h2><p>Agencies are recognizing that media strategies needs to be informed by consumer insights, so they've set up business intelligence units and data analytics practices to benefit clients.</p><p>One unnamed agency has access to the CRM file of one of its clients, including the brand's leads and sales data. This helps the agency anticipate marketing problems and show sales lift using closed-loop attribution, according to the report.</p><h2><strong>They're building media plans across platforms</strong></h2><p>From TV and social media to OTT streaming devices, people consume content on more channels than ever, and media agencies are getting better at targeting people accordingly.</p><p>For a MailChimp campaign, its unnamed media agency placed Easter eggs relating to the brand in pop cultural conversations across cinema trailers, social ads, video content, SEO and SEM among others, the report said. <a href="https://www.adweek.com/brand-marketing/ad-day-brace-bizarre-droga5s-wonderfully-wacky-fake-films-mailchimp-175679/">PHD is MailChimp's media agency</a>.</p><p>Forrester also cites Spark Foundry as good at helping promote clients' content across paid, owned, and earned media.</p><p>"Leveraging the Publicis data platform, its strong content practice shows ingenuity in placing content in environments not easily purchased, such as scripted comedy on network TV," the report says.</p><h2>Agencies also are using machine learning, experiential, and voice</h2><p>Several agencies are also pumping money into machine learning and artificial intelligence to help clients figure out where best to spend their ad budgets and which ads are driving sales and leads. The report cited MDC's Assembly, Dentsu X, and Horizon as agencies that are using technology like machine learning, voice, and VR and AR, as well as experiential marketing for clients.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/what-happens-when-you-dont-get-enough-sleep-2017-12">A sleep expert explains what happens to your body and brain if you don't get enough sleep</a></h3>        <div>                    </div>    </div>

Media agencies are under massive pressure to reinvent themselves - here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image"></div><p></p></div></div>Last week <a href="http://www.businessinsider.com/twitter-moments-shows-you-the-best-tweets-2015-10">Twitter unveiled Moments</a>, a new feature that makes it easier to find the biggest stories and best tweets&#xa0;shared on the platform on any given day.<p><a href="http://www.wired.com/2015/10/meet-moments-twitters-new-feature/">Wired described Moments</a> as "Twitter's most important feature ever," referring to how the new feature might help people who don't currently understand&#xa0;how to use the platform to finally "get Twitter." <a href="http://uk.businessinsider.com/twitter-earnings-call-comments-2015-7?r=US&amp;IR=T">The company's own execs have been brutally honest</a> about how it needs to simplify the service to deliver Twitter's value faster in order to attract and retain users. Moments appears to address this very issue, although it's too early to say how successful it will be.</p><p>There's a commercial element to Moments too. Twitter will be selling "Promoted Moments," which will look a little like its "Promoted Trends" ads when users first open the Moments tab. When users click through, they will be presented with a curated series of tweets and Vines from the brand about a particular "Moment" - a film premiere, or a sporting event the brand sponsors, for example.</p><p>We asked around a dozen brand-side marketers, <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> buyers, and social media strategists about their/their clients' appetite for Twitter Promoted Moments. Some were excited, others were lukewarm. What was surprising is that for a product that is meant to be Twitter's savior, if we averaged out the opinions we received, most marketers and agency execs were adopting a neutral, "wait and see" approach, rather than jumping at the chance to get involved.</p><p>Twitter declined to comment on this story.</p><p>Of course, the real proof of success&#xa0;will be when Promoted Moments launches (it hasn't yet) and marketers actually start trialing the ad product for the first time. But here's a cross-section of advertiser opinion&#xa0;ahead of launch.</p><h2>What we know about Promoted Moments so far</h2><p>Twitter has been presenting Moments to its marketer and agency partners since the Cannes Lions advertising festival in June.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://adage.com/article/digital/twitter-give-brands-moments-live-events-section/300772/"></div><p></p></div></div><p>Dominic Proctor, global president at GroupM, said: "Right now any initiative that gives brands a broader platform and an accountable metric must be applauded . It is too early to say whether this ticks those boxes but experimentation is good news."</p><p>Richard Morris, UK managing director at Vizeum, said: "I&#xa0;think Moments is definitely going to enhance the user experience of Twitter, and mirrors how people search for content. It's too early to gauge client demand given the nascency of the product, but it instinctively feels like a natural opportunity for brands to drive association with appropriate content."</p><h2>Twitter will need more than a "wait and see"</h2><p>Ultimately, Moments is a product designed to help turnaround <a href="http://www.businessinsider.com/live-all-eyes-are-on-jack-dorsey-as-investors-prepare-for-lackluster-q2-twitter-earnings-results-2015-7">Twitter's stalling user growth - the advertising element seems to be more of a nice-to-have.</a>&#xa0;Financially, Twitter continues to report double digit revenue growth year-on-year, and <a href="http://www.businessinsider.com/live-all-eyes-are-on-jack-dorsey-as-investors-prepare-for-lackluster-q2-twitter-earnings-results-2015-7">revenue is expected to grow as much as 11% quarter-on-quarter in Q3.</a></p><p>But, just as Twitter has struggled to communicate the platform's value to some users, it appears its sales team still has some work to do to convince marketers of the power of its latest ad product. Nobody was saying it will be a flop, and some brand-side marketers did tell us they were excited by the prospect of Moments, but the reaction to the launch seemed notably tepid compared to recent announcements such as <a href="http://digiday.com/platforms/instagram-partner-says-video-ads-cost-little-2-cents-view/">when Instagram opened up its advertising API</a>, when <a href="http://digiday.com/platforms/snapchat-start-producing-original-media/">Snapchat launched its Discover</a> content section, or when Google announced its <a href="http://www.thedrum.com/opinion/2015/09/29/googles-customer-match-bold-step-and-good-news-paid-search">"Customer Match" CRM feature.</a></p><p>And, in the long-term, that may&#xa0;prove to be a problem for Twitter at a time when marketers are falling over themselves to snap up the latest ad products from&#xa0;rival digital platforms.</p><p><a href="http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774">The chart below from eMarketer</a>, for example, shows how Instagram's US mobile ad revenue could surpass Twitter and Google by 2017 as the photo-sharing app opens up more popular advertising formats and targeting options.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>&#xa0;</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/honda-commercial-ad-football-cars-football-stop-motion-2015-9">Honda is paying more than $1 million to air this incredible 2-minute ad during football games</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="pwZmhtdzpAScbV5c8u9mga9jrcOABwL-" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "Vizeum" and got 5 results

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency

BI India Partner

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India

Karuna Sharma

Dentsu acquires US marketing agency Merkle in a deal worth more than $1 billion

Lara O'Reilly

Media agencies are under massive pressure to reinvent themselves - here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Tanya Dua

Twitter Moments has been hailed as its 'most important feature ever' - but advertisers are saying 'wait and see'

Lara O'Reilly

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