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2 mins read

MS Dhoni dons new avatars in VIVO IPL 2021 campaign

MS Dhoni's new monk look has also sparked a meme fest on social media

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1 min read

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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3 mins read

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

Almost all the top brands saw an increased association with Personal and Collective benefits

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6 mins read

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

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9 mins read

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Most experts felt the need of the hour was to focus on curbing the spread of the virus

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5 mins read

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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6 mins read

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

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2 mins read

Oppo India becomes the top advertiser during IPL season 13: Report

Oppo India was followed by Sporta Technologies and Vodafone India

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2 mins read

PhonePe to spend Rs 800 crore on marketing this year

PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020

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2 mins read

Throwback to some memorable IPL ads created over the years

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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1 min read

Mobile handset makers to pay Sony around 20% of IPL ad revenue

Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds …

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5 mins read

India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India

Vivo is serious about its expansion plans in India and hopes to increase its store count to 600 wit…