Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Tech for all

<ul><li>With Tokyo Olympics around the corner, JSW launches a new campaign. </li><li>Conceptualised by <keyword id="2806649" type="PERSON" weightage="20" keywordseo="Ogilvy-Mumbai">Ogilvy Mumbai</keyword>, the campaign celebrates the undying spirit of the Indian contingent when the Olympics were postponed last year.</li></ul>The Tokyo Olympics kick off later this month. It has been a year long wait. To match up to this occasion, the <keyword id="144036" type="COMPANY" weightage="20" keywordseo="JSW-Group">JSW Group</keyword> has launched a new version of its campaign titled 'RuknaNahiHai', to celebrate the undying spirit of the Indian contingent when the Olympics were postponed last year. The campaign is a tribute to the attitude of the Indian contingent, who, instead of being dejected with the news of the Olympics being postponed, were energized to train even harder. Despite challenging times and being stuck at home, they converted aspects of their homes into training platforms. Indeed, a year’s wait wasn’t idle at all, as they used each of the extra 365 days to train harder in a bid to get better results at the games this year. This campaign is conceptualized keeping in mind the preparation done in the lockdown of 2020. The actual training undergone by the athletes captures the raw determination of each and every one of them. In execution too, most of the film was shot and put together in these very tough lockdown situations where every athlete’s video was captured on phone and then weaved into the story. Conceptualized by <keyword id="138018" type="COMPANY" weightage="20" keywordseo="Ogilvy">Ogilvy</keyword>, this idea will be released on other media all the way up to the start of the games and also beyond. Every person who has worked harder during the lockdown in 2020 will be talking about those extra training days, be it the athlete’s coaches, their parents or the athletes themselves. <div type="Youtube" id="VQVkWhLUpiM" title="#RuknaNahiHai - Champions can't be stopped!" thumbUrl="https://i.ytimg.com/vi/VQVkWhLUpiM/mqdefault.jpg"></div> Parth Jindal, Managing Director JSW Cements and <keyword id="4343989" type="PERSON" weightage="20" keywordseo="JSW-Paints">JSW Paints</keyword> said, “We at the JSW Group have always been committed to the cause of elevating India’s performance on the biggest sporting stage of them all – the Olympic Games. We’ve played our part through the last five years in being there for our athletes at every stage in the build-up to the Games. We’ve opened the doors of the Inspire Institute of Sport (IIS) which is our high-performance training centre in Bellary, to all Tokyo-bound athletes, irrespective of whether they are supported by the JSW Group or not. Our campaign, Rukna Nahi Hai is both, an ode to their undying spirit and a final push of encouragement as they will now step in rings, on mats, in arenas and do all they can to make everyone take notice of the Indian flag and anthem in Tokyo.” Sukesh Nayak, Chief Creative Officer, <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> said, “For these athletes the games are their karmabhoomi and them getting cancelled last year was a jolt they hadn’t expected. But it’s not about what happened last year, but about what they did after the events got cancelled. The creative idea explores this undying spirit of our athletes. To never give up and never feel down when it comes to any situation, because behind every dark cloud lies a silver lining of an opportunity waiting to be explored. 365 days extra wali training is that silver lining.” CREDITS Client: JSW Group Agency: Ogilvy Mumbai Creative Team: Chief Creative Officer, Ogilvy India: Sukesh Nayak Creative Directors: V Vivek &amp; Prasad Kulkarni Creative Controller: Akshay Gawde Senior Copywriter: Srinjayi Sengupta Account Management team: Executive Vice President, Ogilvy Mumbai: Harsh Bhatt Client Services Director: Amritesh Kumar Account Supervisor: Gunjan Deokar Production House: Story-Tellers Director: Arun Gopalan Producer: Zina Khan

JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020

You Searched For "Vivek Nayak" and got 3 results

Tech for all

Business Insider India

JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020

BI India Partner

2020 IPL auction will see these 332 players trying their luck under the hammer

BI India Bureau

Popular Keywords

Buying Guides