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<ul><li>ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women.</li><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>, and <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> emerged as the most popular influencers in the country.</li><li>63% of the most popular influencers in India operate in the entertainment category.</li><li>Virat Kohli leads in terms of followers, while MS Dhoni drives the highest engagement rate among male influencers while Anushka Sharma drives highest engagement rate in India.</li></ul>Rounding up the year 2020, ClanConnect.ai, an AI-driven influencer marketing platform, has revealed the top 1000 <keyword id="4726280" type="PERSON" weightage="20" keywordseo="Instagram-influencers">Instagram influencers</keyword> in India. It found that 63% of India’s leading Instagram influencers operate in the entertainment category, while its subsets – sports, lifestyle, cinema, and actors – gained the maximum traction in 2020. According to the data mapped, power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers. While cricketing sensation Kohli has the highest number of followers at 83.7 million, Bollywood queen Anushka boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi. Others on the list of top 10 Instagram influencers are Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, Akshay Kumar, and Katrina Kaif. Amongst numerous noteworthy findings, the platform also found that a majority of the top 1000 influencers in India were women. In fact, women rule the top 1K Instagram influencers and beat men by almost 50% more in numbers. Further, the total unduplicated reach of all women Instagram influencers was found to be a whopping 1700 million, while that of men was 1200 million. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women. As women rule the roost as Instagram influencers in India, ClanConnect.ai delved deeper to find the top 10 female Instagram-stars of 2020. While Shraddha Kapoor bagged the title of most popular female Instagram Influencer with 57.2 million followers, Deepika Padukone followed close with 52.4 million. Neha Kakkar, betting big on her brilliant wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India. Again, Anushka Sharma drives the highest engagement at 6.7% with 3% being the average for the top 10 female Influencers. Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average. In the male influencer category, Virat Kohli is much ahead of his counterparts on the top 10 list with a whopping 83.7 million followers. Surprisingly, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%. With 50 million followers, PM Narendra Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, MS Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts. It is worth noting that the top two male influencers do not hail from Bollywood. The platform also found that food influencers enjoy the highest quality engagement at 88% while education, finance, and career influencers cumulatively receive 85%. As far as the most engaging influencers are concerned, the list was topped by Ronit Ashra (32.92%), Dhanashree (24.69%), and Ratan Tata (22.83%). Speaking on the findings, Sagar Pushp, Co-Founder &amp; CEO, ClanConnect, said, “At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category. We hope that all Indian brands leverage our exhaustive list and get the most out of each campaign.”

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

<ul><li>The celebrity duo <keyword id="3801109" type="PERSON" weightage="20" keywordseo="Virat-Kohli-and-Anushka-Sharma">Virat Kohli and Anushka Sharma</keyword> are India’s leading power couple </li><li>Ranbir-Alia are the most stylish couple in India </li><li>Deepika Padukone and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> are India's leading traditional couple </li></ul>The celebrity duo Virat Kohli and Anushka Sharma are India’s leading power couple, followed by Deepika Padukone and Ranveer Singh. The third leading power couple in India is <keyword id="5357" type="PERSON" weightage="20" keywordseo="Twinkle-Khanna">Twinkle Khanna</keyword> and <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>,<a href="https://www.business-standard.com/article/current-affairs/virat-kohli-anushkha-sharma-india-s-leading-power-couple-says-study-119110100022_1.html"> according to a study by Indian Institute of Human Brands</a> (IIHB). Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combine the best of both worlds---Bollywood and sports-- both of which Indians are obsessed with. Kohli is not just the captain of the Indian cricket team but also a youth icon while Sharma is an A-list actress. All the other couples in the list are both from the movie industry. One of their first ads together is Manyavaar-Mohey, a premium Indian clothing brand. Mumbai-based IIHB studied the popular power couples in India through a set of 24 brand attributes that includes how these couples perceive youth and what they represent to people. The other power couple studied by IIHM were Ranbir Kapoor and Alia Bhat, Abhishekh Bachchan and <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan and Saif Ali Khan and Kareena Kapoor Khan. Here are some of the other titles for Bollywood couples: The most stylish couple <div type="image" title="DE482B30-0CA1-446E-B17F-9794BE27406C" tempid="50174" msid="71847645" hostid="261"></div>

 Ranbir Kapoor and Alia Bhatt are the most stylish couple in India followed by Saif Ali Khan and Kareena Kapoor. Ranbir and Alia has just been roped in for an ad for Lays by Pepsi while Kapoor and Khan are yet to come together for a brand. The most traditional couple: <div type="image" title="80EFDDC8-90D4-422A-8DA6-31E29F751778" tempid="50180" msid="71847646" hostid="261"></div>

 Deepika Padukone and Ranveer Singh are India's leading traditional couple followed by Abhisekh Bachchan and Aishwarya Rai Bachchan. Abishek and Aishwarya had earlier come together for brands like Prestige but currently do not endorse a brand together. Deep-Veer together can be seen promoting Lloyd, an air conditioning brand The most distinctive couple: <div type="image" title="CF6EFDD4-135B-4FDB-9EF7-2DA4375D9274" msid="71847687" hostid="261"></div>

 Akshay and Twinkle Khanna are the most distinctive celebrity couple. While Akshay is a top grossing Bollywood actor, Twinkle too carved a niche for herself as a columnist and a writer who published two books. They both endorse Fortune Basmati Rice. The other celebrity couple who didn’t make it to the list was Gauri Khan and Shahrukh Khan. While Shah Rukh is the uncrowned king of Bollywood, Gauri too runs an interior design business. In fact it is her influence as a decorator that earned the couple an endorsement with premium furnishings brand --De D’cor. See Also: <div type="Article" hostid="261" msid="71818230" title="Five Netflix shows you shouldn’t watch while eating" mstype="2" mssubtype="0"></div>

Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

The Indian Cricketer and one of the finest batsmen in the world today, <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> casts his vote in Gurugram a while ago. He had earlier tried voting on 29th April in Mumbai where his wife Anushka Sharma also votes. He couldn't do it as it was too late for him to register himself through online procedures. Earlier, Prime Minister Narendra Modi took to Twitter to urge Virat Kohli, MS Dhoni and Rohit Sharma to vote. Virat Kohli then took to Twitter to announce that he will vote from Gurugram. He shared a picture of his Voter ID card confirming that he'll vote from Gurugram. As per his Voter ID card, his registered address is in DLF Phase-1 Gurugram. Virat Kohli Polling Booth Name Kohli was one of the early voters as he cast his vote from "Pinecrest School in Gurugram", during the phase 6 of Indian general elections held on May 12. The Indian cricket team captain is gearing up for the World Cup, which starts from May 30.

Virat Kohli, Indian Cricket team captain, votes from Gurugram

Ahead of the most awaited match of the ODI World Cup 2023 between India and Pakistan at the Narendra Modi Stadium in <keyword id="5065" type="General" weightage="80" keywordseo="ahmedabad" source="Orion">Ahmedabad</keyword> on Saturday, actor <keyword id="376" type="General" weightage="100" keywordseo="anushka" source="Orion">Anushka</keyword> Sharma-the wife of Indian cricket star <keyword id="6354486" type="General" weightage="80" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, Singer Arijit Singh, cricketers <keyword id="6354267" type="General" weightage="80" keywordseo="sachin-tendulkar" source="Orion">Sachin Tendulkar</keyword> and Dinesh Karthik arrived in Ahmedabad to cheer India on. Anushka chose a black suit for the day, while Arijit wore a printed white shirt. https://twitter.com/ANI/status/1713017968576327681 Sachin was seen in a printed blue shirt and Dinesh wore a light-coloured hoodie. Sachin Tendulkar said, "I am here to support the team. Hopefully, we will get the result we all want..." https://twitter.com/ANI/status/1713020390837194803 Arijit Singh will give a soulful performance for cricket fans prior to the game. https://twitter.com/ANI/status/1713034216701861959 Dinesh Karthik took to Instagram to share a picture with Anushka and Sachin. He wrote, "Royalty at 35,000 ft. Wishing #TeamIndia all the very best for today!@sachintendulkar @anushkasharma. #INDvPAK #InFlight #Ahmedabad." https://www.instagram.com/p/CyXTwwGIBQz/?hl=en The India Pakistan match comes after India's two matches against the arch-rivals during a winning Asia Cup campaign. One match, held in the group stage was abandoned due to rain while India registered a thumping win in the next clash during the Super Four stage. India began their World Cup campaign with victories over Australia and Afghanistan, while Pakistan has two victories in two matches to build momentum ahead of the major encounter. Fans will be hoping that megastars of the Men in Blue, such as Virat Kohli, skipper Rohit Sharma, Jasprit Bumrah, KL Rahul and Mohammed Siraj keep up with their consistent performances to continue the country's winning streak with Pakistan in 50-over World Cups and come out with 8-0 win against the arch-rivals in the World Cup. India has dominated the head-to-head record in ODI World Cup matches with 'Men in Blue' winning all seven games against the arch-rival, boasting a 100 per cent win record till now. India squad: Rohit Sharma (c), Hardik Pandya (vc), Shubman Gill, Virat Kohli, Shreyas Iyer, KL Rahul, Ravindra Jadeja, Shardul Thakur, Jasprit Bumrah, Mohammed Siraj, Kuldeep Yadav, Mohammed Shami, Ravichandran Ashwin, Ishan Kishan, Suryakumar Yadav. Pakistan squad: Babar Azam (c), Shadab Khan, Fakhar Zaman, Imam-ul-Haq, Abdullah Shafique, Mohammad Rizwan, Saud Shakeel, Iftikhar Ahmed, Salman Ali Agha, Mohammad Nawaz, Usama Mir, Haris Rauf, Hasan Ali, Shaheen Afridi, Mohammad Wasim.

India vs Pakistan: Celebrities like Anushka, Arijit, Sachin to be in attendance in Ahmedabad

The news of Indian cricketer <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword> and his actor girlfriend <keyword id="376" type="PERSON" weightage="100" keywordseo="Anushka">Anushka</keyword> Sharma getting engaged has created enough buzz. The superstar couple is currently holidaying at a spa resort, Ananda, in the <keyword id="52569" type="CITY" weightage="20" keywordseo="himalayas">Himalayas</keyword> near <keyword id="47181" type="ORGANIZATION" weightage="20" keywordseo="Rishikesh">Rishikesh</keyword>, and is speculated to get engaged on January 1. 
 Celebrities like <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and Jaya Bachchan as well as industrialist <keyword id="9171" type="PERSON" weightage="20" keywordseo="Anil-Ambani">Anil Ambani</keyword> along with wife Tina arrived at the spa resort, adding further fuel to the speculations. They reached Dehradun's Jolly Grant airport in a chartered flight and headed for Ananda. 
 
The hotel is off-limits for all non-guests and reportedly, staff had also been reportedly told to switch off phones to prevent leakage of any information. 
 
The Tehri district police under whose jurisdiction the area falls, claimed that they had not been contacted for additional security at the resort. 
 
"We have only come to know that the celebrities would be staying here and will leave after a few days," N S Napalchiyal, superintendent of police, Tehri, told TOI. 
 Anushka and Virat, recently, had conducted a pooja for continued success and prosperity at <keyword id="4012307" type="UNKNOWN" weightage="20" keywordseo="anant-dham">Anant Dham</keyword>, an ashram located at Ambuwala village near <keyword id="6355106" type="COMPANY" weightage="20" keywordseo="Haridwar">Haridwar</keyword> and they also spent a few hours with the ashram's chief preceptor Anant Maharaj. 
 The couple had arrived in <keyword id="44522" type="CITY" weightage="20" keywordseo="Uttarakhand">Uttarakhand</keyword> on December 24 and had directly gone to the spa resort where they celebrated Christmas. They did not interact with fans many of whom had gathered at the airport as well as outside the spa resort choosing to post only a few pictures of their stay on social networking sites. 
 
However, Anushka's 82-year-old paternal grandmother Urmila Sharma, who stays in Dehradun, said that she isn’t aware of any engagement and she also said that she likes Virat and would be really happy if the two decides to get married.

Virat and Anushka likely to get engaged on Jan 1; Bachchans and Ambanis have already reached the resort

It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. Alia Bhatt and Ranbir Kapoor 
 
 
 
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 Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style. Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year. The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700. Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. But together, both their fortunes could change and so will that of the brands they would be a part of. Together they have an estimated brand value of ₹2.77 billion Deepika Padukone and Ranveer Singh 
 
 
 
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 The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. According to a report by ESP properties, “Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.” Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> 
 
 
 
 <div type="image" title="_eccb0bfa-ec88-11e8-b312-d5ded9c11306" msid="69660095" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;A still from Manyavar ad&amp;lt;/sup&amp;gt;&amp;lt;/p&amp;gt;"></div>









 The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber. The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship. “In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Mumbai, Oct 4 (IANS) Ahead of the <keyword id="3859" type="General" weightage="20" keywordseo="cricket-world-cup" source="Orion">cricket World Cup</keyword> 2023, actress <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> exchanged a fun banter with Indian cricketer and husband <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, regarding the tickets of the tournament. The ICC Men’s Cricket <keyword id="22177" type="General" weightage="20" keywordseo="world-cup" source="Orion">World Cup</keyword> 2023 will begin from October 5. The tournament will begin with defending champions England taking on New Zealand at the Narendra Modi Stadium in Ahmedabad. Taking to Instagram stories, Virat shared a post, which read as: “As we approach the World Cup, I would humbly like to let all my friends know to not request me for tickets at all through the tournament. Enjoy from your homes pls." Anushka also took to Instagram stories and shared Virat’s post. The actress added to the message saying: “And let me just add ... please don't request me to help if your messages get unanswered. Thank you for your understanding." Earlier, Anushka, whose pregnancy rumours are swirling around, refused to pose for the photographers adding more fuel to the speculations around her pregnancy. The rumours of her being pregnant with her second child started over the weekend. So far, the actress has not responded to the rumours and has maintained a silence. Anushka, who started her Bollywood career with the Aditya Chopra directorial ‘Rab Ne Bana Di Jodi’ opposite Bollywood superstar Shah Rukh Khan, married Virat in December 2017. The couple welcomed their first child, their daughter Vamika on January 11, 2021. Meanwhile, on the work front, the actress will be soon seen essaying the role of former Indian cricketer Jhulan Goswami, who is known as one of the fastest (female) bowlers of all times and is considered as one of the greatest bowlers (female) to ever play the sport. The film marks the return of Anushka to the screen after a hiatus of five years.

Don't ask us to help with World Cup tickets say Virat and Anushka

<ul><li><keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> endorsed the maximum number of categories in Apr-Jun’20.</li><li>During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effects of Covid- 19.</li><li>63% rise in Ad volumes of Celebrity endorsed ads in Jun’20 compared to Apr’20</li></ul><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, yet again, has topped the list of most visible celebrities on TV with an average visibility of 10 hour per day across all channels according to TAM's latest report. Akshay Kumar and Kareena Kapoor ranked 2nd and 3rd with 9 hours and 8 hours of ad duration/day respectively during Apr-Jun’20. The report provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20. The following top 10 celebrities together added 40% share of ad volumes during Apr-Jun’20: <div type="image" title="top celebs" msid="77348112" hostid="261"></div> Akshay Kumar, on the other hand, endorsed the maximum number of categories in Apr-Jun’20. <div type="image" title="akshay kumar report" msid="77348118" hostid="261"></div> Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes. At 2nd and 3rd positions, Akshay Kumar/Twinkle Khanna and Kareena Kapoor Khan/Saif Ali Khan’ had almost equal share of Ad Volumes. More than 40% of ads were endorsed by two Couple Celebrities-Anushka Sharma/Virat Kohli and Akshay Kumar/Twinkle Khanna. Personal Care/Personal Hygiene and Food &amp; Beverages sectors were the Top 2 in quarter 1 and 2 of 2020 for celebrity endorsed ads During Apr-Jun’20, Film Stars appeared more than TV Stars and Sports Persons in the ads. Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people’s time and focus. According to the report, marketers believe that brand ambassadors provide a higher degree of consumer recall. This is based on a pretty simple logic as India is a country where people are star-struck by Movie Stars, Sports Personality, TV Actor &amp; Actress.

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report

<ul><li>Pampers’ latest reminds the audience that it takes two to raise a child. </li><li>Conceptualised by <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword>, Pampers’ ad gets Indian dads to coach new dad <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>. </li></ul>Indian cricket team captain Virat Kohli and his wife <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> were blessed with a baby girl on January 11, 2021. To help the new dad navigate the challenges that might come in his way now, Pampers has launched a hilarious advertisement. The ad features a few Indian dads talking about how raising a child is the biggest challenge amongst all and coach Virat Kohli on how to hold a baby right, how to bathe a baby, how to put the baby to sleep, how to change his baby’s diapers, etc., through cricket analogies. Conceptualised by Leo Burnett, the ad aims to remind the audience that it takes two to raise a baby. “Dear Virat, you’ve been there for the country so many times and it's time we’re there for you. We at Pampers believe that<a href="https://www.youtube.com/hashtag/ittakes2"> #ItTakes2</a> to raise a baby and here’s some fun advice from dads across the country. Because every dad needs a little help in the beginning - even the greatest of the greats!” read the ad’s YouTube caption. <div type="Youtube" id="SnqPRgN5fNI" title="Pampers: Dads for Virat" thumbUrl="https://i.ytimg.com/vi/SnqPRgN5fNI/mqdefault.jpg"></div> #ItTakes2 is Pampers’ on-going campaign that reminds the audience that the involvement of both the mother and the father in baby chores and spending quality time with the baby is essential for the <a href="https://brandequity.economictimes.indiatimes.com/tag/cognitive">cognitive</a>, <a href="https://brandequity.economictimes.indiatimes.com/tag/social">social</a> as well as emotional well- being of the baby. <div type="Youtube" id="8EMa4tT4ARA" title="Pampers ‘It takes 2’ - India" thumbUrl="https://i.ytimg.com/vi/8EMa4tT4ARA/mqdefault.jpg"></div>

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father

<ul><li>Home pregnancy test kit brand Prega News has roped in <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador.</li><li>The brand had also tied up with <keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> during her pregnancy.</li><li>The new campaign has been conceptualized by <keyword id="4236017" type="COMPANY" weightage="20" keywordseo="ADK-Fortune">ADK Fortune</keyword>.</li></ul>Prega News has roped in actor Anushka Sharma as its brand ambassador. The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> has endorsed the brand for their new campaign. Prega News is the No. 1 brand (As per IQVIA, Sep’ 2020) in home pregnancy test kit and holds over 80% of the market share. Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child. Commenting on the campaign, <keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword>, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.” Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Prega News ropes in Anushka Sharma as its brand ambassador

New Delhi, Apr 21 () India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over. Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success. "The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses. "I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her. Kohli said the pandemic has taught the world a very important lesson. "Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper. For Sharma, the pandemic has forced people to care about the basics in life. "There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said.. "This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added. During the session, Kohli was asked about the moment when he felt most helpless. "I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded. BS PM PM

COVID-19 crisis has made us more compassionate: Kohli

If you have grown fond of <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> blowing kisses to <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> after every ton he scores, you might not like the decision taken by the Board of Control for Cricket in India. Reportedly, <keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword> has asked <keyword id="8675" type="ORGANIZATION" weightage="100" keywordseo="Indian-cricket-team">Indian Cricket Team</keyword> players not to take their wives and girlfriends to the World Cup 2015 tour. 
 
"This rule of not allowing wives and girlfriends was always there in the past. In a big tournament like the World Cup, the cricketers should stay away from distractions," a top BCCI official told Times of India. 
Wives and girlfriends accompanying sportsmen has always been a topic of debate, with some opposing it while citing distraction and others citing them as a ‘stress buster’ and ‘motivation’ to perform better. Talking of Indian Cricket Team, we usually spot wives and girlfriends of the team members on international tours, but this being the World Cup in which we have to defend the title of world champions, the authorities don’t want the players to lose focus. 
 
WAGS or no WAGS, all we hope for are good performances. Personally, what the players do outside the ground is not something that the board should have a say on. However, talking of the flight and room fares, it has an authority to control that, which seems fair. Talking of the recent past, while Anushka’s presence was blamed for Virat’s poor performance in England, his smashing form in Australia was also witnessed by Anushka from the stands. So, there is no concrete way in which we can say whether your loved one’s presence is a distraction or a motivation. Therefore, cutting them some slack, they should be allowed to meet and interact with their girlfriends and wives in their free time. 
 
Tell us what you think in the comments below. 
 
Pictures by IndiaTimes

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