Money can't buy happiness, or ensure marital success, but it can certainly buy a very, very <keyword id="22383832" type="General" weightage="20" keywordseo="expensive-wedding" source="keywords">expensive wedding</keyword>. <keyword id="20178842" type="General" weightage="20" keywordseo="Anant-Ambani" source="keywords">Anant Ambani</keyword> and <keyword id="20178843" type="General" weightage="20" keywordseo="Radhika-Merchant" source="keywords">Radhika Merchant</keyword>’s upcoming wedding is often dubbed as the wedding of the year and is perhaps the most talked-about event in recent times. After kicking off celebrations earlier this year with their first pre-wedding festivities in Gujarat, the billionaire family followed it up with a star-studded luxury cruise to Italy for another pre-wedding affair — there are some things that only the Ambanis can conceive of, after all. Thankfully, the happy couple is finally getting hitched. In the interim, speculations are rife on just how much of his wealth the senior Mr Ambani has parted with for his son’s nuptials. Internet trolls even suggest that Jio’s potential IPO plans are in part to compensate for the extravagant spending on the wedding. Jokes aside, while we won’t know for sure just how much has been spent on this wedding until after it has culminated, it promises to win the title of the most expensive wedding in the world in recent times. In the meantime, we can take you through some of the most pricey <keyword id="22383831" type="General" weightage="100" keywordseo="big-fat-Indian-weddings" source="keywords">big fat Indian weddings</keyword>! <h2>Isha Ambani and <keyword id="20288912" type="General" weightage="20" keywordseo="Anand-Piramal" source="keywords">Anand Piramal</keyword>’s 700-crore wedding </h2>Daughter of billionaire <keyword id="19916798" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="keywords">Mukesh Ambani</keyword>, Isha had a week-long extravaganza costing Rs 700 crores, or roughly $100 million. The celebration spanned across Udaipur (India), Lake Como (Italy), and Mumbai (India), with celebrities performing and the ceremony on a private island. <h2>Double Wedding of Roy Brothers cost 554 crores</h2>In 2004, the sons of business tycoon Subrata Roy, the former chairman of the Sahara Group, <keyword id="22383834" type="General" weightage="20" keywordseo="Sushant-Roy" source="keywords">Sushant Roy</keyword> and Seemanto Roy's wedding cost Rs 554 crore $75 million. Held at a Lucknow stadium, it was a week-long party with over 11,000 guests flown in by private jets, including Bollywood stars and sports personalities. <h2>Brahmani Reddy's 500-crore wedding</h2>The 2016 wedding of Brahmani Reddy, daughter of mining magnate and former politician Gali Janardhana Reddy, to Rajiv Reddy was a $74 million affair (Rs 500 crore). The five-day celebration at Bangalore Palace hosted 50,000 guests, including celebrities and politicians. <h2> Shristi Mittal and Gulraj Behl’s wedding costed 500 crores</h2>Steel tycoon Promod Mittal’s daughter, Shristi Mittal, married Gulraj Behl spent the same amount of money as the Reddys during their three-day celebration in Barcelona, Spain in 2013. It had 500 guests, a menu by a celebrity chef, and a giant six-tier cake. Helicopters even captured the event from above! <h2>Another Mittal wedding worth 240 crores </h2>Lakshmi Mittal from the same steel tycoon family had his daughter <keyword id="22383833" type="General" weightage="20" keywordseo="vanisha-mittal" source="keywords">Vanisha Mittal</keyword> married to Amit Bhatia in a grand Parisian wedding that cost Rs 240 crores ($55 million) back in 2004! The six-day celebration featured performances by celebrities like Kylie Minogue and Bollywood stars. A play was written for the pre-wedding events, and the main ceremony was held at a 17th-century chateau. We think it’s fair to say that this couple sort of set the precedent for the other expensive weddings that followed. <h2>Sonam Vaswani's 210-crore wedding </h2>In 2017, Sonam Vaswani's wedding to Navin Fabiani cost Rs 210 crores ($30 million) and was held at a royal venue in Vienna (Austria). Sonam is the daughter of Stallion Group founder Sunil Vaswani while Navin is a UAE- and Mumbai-based businessman. The festivities took place across multiple palaces. <h2>Virat Kohli and Anushka Sharma's 100-crore wedding </h2>Celebrity couple Virat Kohli and Anushka Sharma reportedly spent Rs 100 crores ($15 million) on their wedding in Italy in 2017. Virushka’s nuptials were attended by just 40 guests but they got married in Lake Como, which would explain the expenditure! The couple also held a reception later in Mumbai. <h2>Looking ahead: a billion-dollar <keyword id="20727512" type="General" weightage="20" keywordseo="Ambani-wedding" source="keywords">Ambani wedding</keyword>?</h2>With pre-wedding festivities already costing a reported US$100 million, the upcoming wedding of Anant Ambani is poised to break records. Whether it surpasses past extravagance remains to be seen, but one thing's for sure: it will be a spectacle to remember. Also Read: <a href="https://www.businessinsider.in/entertainment/news/anant-ambani-radhika-merchant-wedding-key-details-on-performances-menu-guest-list-and-yes-the-traffic-advisory/articleshow/111655198.cms" data-type="tilCustomLink">Key details on the Anant Ambani-Radhika Merchant wedding</a>

How the Ambani wedding weighs up against some famous, expensive, big fat Indian weddings

Off-screen love stories: Cinestars who married famous personalities outside the industry

<img class="gwt-Image" src="/photo/46783645.cms" /> 
 
Looks like the celebrity couple is going to remain in news for much longer than they had expected. Days after Anushka was wrongly blamed for being the reason of Virat’s unfortunate performance in the semi-finals of cricket world cup, they were seen together at the Mumbai airport. 
 
We at Business Insider India think that it was bold on their part to face media after Anushka’s unnecessarily over-hyped presence at an important day of the love of her life. 
 
Just a few days after landing in Mumbai, the duo was seen leaving a plush restaurant in Delhi. Reportedly, they are in the capital to attend the wedding of cricketer Suresh Raina, who is a team-mate and also a close friend of Kohli. 
 
Suresh Raina, who got engaged to Priyanka Chowdhary yesterday in Ghaziabad, will be taking the nuptial vows at Hotel Leela Palace in New Delhi on 3rd April, and a lot of celebrities have landed in Delhi to attend the functions. 
 
The eighth edition of Indian Premier League would be starting six days after his wedding, and Raina is expected to leave for the tournament soon after.

Anushka-Virat dine out in Delhi; to attend Raina’s wedding before IPL 8

<ul><li>ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women.</li><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>, and <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> emerged as the most popular influencers in the country.</li><li>63% of the most popular influencers in India operate in the entertainment category.</li><li>Virat Kohli leads in terms of followers, while MS Dhoni drives the highest engagement rate among male influencers while Anushka Sharma drives highest engagement rate in India.</li></ul>Rounding up the year 2020, ClanConnect.ai, an AI-driven influencer marketing platform, has revealed the top 1000 <keyword id="4726280" type="PERSON" weightage="20" keywordseo="Instagram-influencers">Instagram influencers</keyword> in India. It found that 63% of India’s leading Instagram influencers operate in the entertainment category, while its subsets – sports, lifestyle, cinema, and actors – gained the maximum traction in 2020. According to the data mapped, power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers. While cricketing sensation Kohli has the highest number of followers at 83.7 million, Bollywood queen Anushka boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi. Others on the list of top 10 Instagram influencers are Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, Akshay Kumar, and Katrina Kaif. Amongst numerous noteworthy findings, the platform also found that a majority of the top 1000 influencers in India were women. In fact, women rule the top 1K Instagram influencers and beat men by almost 50% more in numbers. Further, the total unduplicated reach of all women Instagram influencers was found to be a whopping 1700 million, while that of men was 1200 million. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women. As women rule the roost as Instagram influencers in India, ClanConnect.ai delved deeper to find the top 10 female Instagram-stars of 2020. While Shraddha Kapoor bagged the title of most popular female Instagram Influencer with 57.2 million followers, Deepika Padukone followed close with 52.4 million. Neha Kakkar, betting big on her brilliant wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India. Again, Anushka Sharma drives the highest engagement at 6.7% with 3% being the average for the top 10 female Influencers. Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average. In the male influencer category, Virat Kohli is much ahead of his counterparts on the top 10 list with a whopping 83.7 million followers. Surprisingly, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%. With 50 million followers, PM Narendra Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, MS Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts. It is worth noting that the top two male influencers do not hail from Bollywood. The platform also found that food influencers enjoy the highest quality engagement at 88% while education, finance, and career influencers cumulatively receive 85%. As far as the most engaging influencers are concerned, the list was topped by Ronit Ashra (32.92%), Dhanashree (24.69%), and Ratan Tata (22.83%). Speaking on the findings, Sagar Pushp, Co-Founder &amp; CEO, ClanConnect, said, “At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category. We hope that all Indian brands leverage our exhaustive list and get the most out of each campaign.”

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. Alia Bhatt and Ranbir Kapoor 
 
 
 
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 Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style. Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year. The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700. Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. But together, both their fortunes could change and so will that of the brands they would be a part of. Together they have an estimated brand value of ₹2.77 billion Deepika Padukone and Ranveer Singh 
 
 
 
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 The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. According to a report by ESP properties, “Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.” Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> 
 
 
 
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 The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber. The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship. “In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.

You Searched For "Virat Anushka wedding" and got 5 results

How the Ambani wedding weighs up against some famous, expensive, big fat Indian weddings

Ashmita Gupta

Off-screen love stories: Cinestars who married famous personalities outside the industry

Ayush Mehrotra

Anushka-Virat dine out in Delhi; to attend Raina’s wedding before IPL 8

Nandini Sharma

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

BI India Partner

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Preeti Soni