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<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword> recently announced its result. Its PAT for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year.</li><li>Over the years, the company has transitioned from being a music label to today creating IPs in the form of music, films and TV series, along with manufacturing and innovating on its portable music player, <keyword id="4504073" type="PERSON" weightage="20" keywordseo="carvaan">Carvaan</keyword>.</li><li><keyword id="160511" type="PERSON" weightage="20" keywordseo="Vikram-Mehra">Vikram Mehra</keyword>, Managing Director, Saregama India tells us how the company has managed to stay relevant even after being in existence for close to 120 years, and all that it is doing to make sure it stays relevant for the next few decades too.</li></ul>Four years ago, Saregama realized a need gap in the 40+ age group when it came to consuming music. People who wanted to listen to retro music were not able to access them easily. Many missed the good old days of Radio. That was the insight that gave birth to Carvaan, Saregama’s popular portable retro music player. Since then, Saregama has kept innovating on not just Carvaan but also on its other offerings. The company which started as a music label company in 1902 has today gone much beyond that. Today, its portfolio includes intellectual property rights of over 4000 hours of TV content produced for channels in languages including Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali. Over the last few decades, the company has forayed into retailing music through physical and digital mediums. The company now also has a film production unit, Yoodlee Films and it is this diversification of its offering that has helped it not just weather the storm of 2020, but also be ready for the future. In its recently released results, the company said that its Profit after Tax (PAT) for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year. Its <keyword id="1159047" type="PERSON" weightage="20" keywordseo="Music-Licensing">music licensing</keyword> revenue in FY21 went up by 20%. While it has been a difficult year for many businesses, Saregama’s efforts at expanding its portfolio over the last few years is now paying off. “The biggest transition that has happened for Saregama is that from an old-world company that used to be the custodian of music, we are today a new-age company, which is riding on the digital wave, in India and globally. Proliferation of smartphones and cheap data has led to a huge increase in the consumption of content and digital is pushing this explosion. And as Saregama, we are now sitting at the heart of all the action, be it with our music, our films or TV series,” said Vikram Mehra, MD, Saregama India. Right now, the company is primarily focusing on two things, the creation of IPs, be it as music, films or TV series, and monetizing them. The second is to create a platform on the back of Carvaan to talk to the 35+ age group. While the original Carvaan was aimed at an older age group, the company is now innovating to make it attractive to a younger audience too. Last year, it had launched a Karaoke variant to appeal to the 35+ age group. Its Carvaan 2.0 version, which comes with thousands of pre-loaded songs, also supports podcasts now. On how it has been able to stay relevant, despite being an almost 120-year-old company, Mehra said, “How you think as a company makes a lot of difference. In recent times, the average age of the company has gone down steeply. We are getting younger people on board who understand the new world better and asking them to guide us.” The company is also working on the acquisition of new content aggressively. It recently announced that it has acquired the music of a series of big-ticket movies which include <keyword id="6358308" type="PERSON" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword>’s upcoming movie, Gangubai Kathiawadi along with his next movie, Akshay Kumar starrer Bell Bottom and Ajay Devgn’s Maidaan. Saregama has also acquired the rights of the yet unnamed official adaptation of the cult blockbuster, Anniyan, which will be directed by Shankar and will feature actor Ranveer Singh. Last year, Saregama also struck licensing deals with Facebook, Spotify and Triller. Its music is now also available on various short video platforms like Moj and Josh where people can use them to create their content. Saregama is also heavily investing on regional music. “Saregama is one of the oldest music labels in the country and we have relationships in every music and film market in the country. Because of our legacy, we are harnessing those relationships and entering into Gujarati, Bhojpuri, Punjabi, Tamil, Telugu and Hindi music. Our aim is to create enough content so that the kids of today who are going to consume content will keep on listening to this content for another 50 years,” he explained. Last year, the lockdown also meant people were stuck at home. So while the sale of Carvaan, which is a product people want to experience before buying, saw a hit, its kids variant Carvaan Mini Kids saw impressive growth. “This is a product we have never marketed and yet it is the fastest selling Mini for us,” he added. Overall, Carvaan sold 1,10,000 units in Q4 FY21, despite retail sale having been massively impacted by the pandemic. With the addition of a podcast feature on Carvaan 2.0, Mehra is confident of the monetization opportunities it opens up for them. “For us, till now, Carvaan was a one-time margin product, similar to say a refrigerator that you sell once and make money out of it and that’s it. Now with podcasts coming in, it creates a huge opportunity for us as a platform to start generating advertising or subscription revenue,” he explained. Mehra is also not stuck on getting Carvaan-only exclusive podcasts. “Our model is a little different. As a company, we are telling podcasters to bring their podcasts to us on a non-exclusive basis. And if ever we make revenue off of it, we plan to share 40% of it with the content partner,” he added. If things go as planned, Saregama plans to start monetizing its podcasts in the next 2-3 years.

The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades

Mumbai, Music label Saregama on Tuesday said it has inked a music licensing deal with homegrown short-video app Josh by VerSe Innovation. With this deal, users of Josh can now access old and new songs from the Saregama library with over 1.3 <keyword id="10692564" type="UNKNOWN" weightage="20" keywordseo="lakh-songs">lakh songs</keyword> to create <keyword id="10692565" type="UNKNOWN" weightage="20" keywordseo="innovative-content">innovative content</keyword>. Saregama said it will license its entire catalogue to Josh allowing users to create content inspired from its music library in diverse Indian <keyword id="6360075" type="UNKNOWN" weightage="20" keywordseo="Languages">languages</keyword> like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others. "Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no bar," Vikram Mehra, Managing Director of <keyword id="264154" type="DOMAIN" weightage="20" keywordseo="Saregama-India">Saregama India</keyword>, said in a statement. "Saregama has music to offer to all generations and age groups across languages. It's great to associate with Josh and see such innovative content getting created." Saregama holds the catalogue spanning genres like film/non-film songs, devotional music, ghazals and indipop in more than 25 languages. "Music is a universal language, and language is at the heart of every endeavour and innovation at Josh," said Umang Bedi, Co-founder, Josh. "This partnership is a great reminder of that focus - one that makes sure there's a song for every user, creator and moment on Josh, today." Over 77 million monthly active users on Josh can now create content to songs by legends like <keyword id="31278" type="PERSON" weightage="20" keywordseo="Lata-Mangeshkar">Lata Mangeshkar</keyword>, <keyword id="6378234" type="PERSON" weightage="20" keywordseo="kishore-kumar">Kishore Kumar</keyword>, <keyword id="104131" type="PERSON" weightage="20" keywordseo="Mohammed-Rafi">Mohammed Rafi</keyword>, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal making their experience on the platform even more engaging and fun. SEE ALSO: <a href="https://www.businessinsider.in/business/news/mukesh-ambani-ratan-tata-and-anand-mahindra-might-come-together-for-indias-new-national-hydrogen-mission/articleshow/80645570.cms">Mukesh Ambani, Ratan Tata, and Anand Mahindra might come together for India’s new National Hydrogen Mission</a> <a href="https://www.businessinsider.in/stock-market/news/indigo-paints-shares-listed-at-2607-which-is-at-75-premium-to-the-set-price-band-at-1488-1490-per-share/articleshow/80643645.cms">India’s fifth-largest paint maker Indigo Paints IPO lists at 75% premium over the issue price</a>

Josh app expands its musical library with 1.3 lakh songs from Saregama in 25 different languages

New Delhi, Jun 3 () Saregama on Wednesday announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content, a statement said. Users will also be able to add songs to their Facebook profile, it added. "...Now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share," Saregama India Managing Director Vikram Mehra said. Saregama has a catalogue of over one lakh songs across many different genres including film songs, devotional music, ghazals and indipop in more than 25 languages. Saregama will allow people, globally, to use their favourite retro Indian music to further enrich their content on our platforms, Manish Chopra, Director and Head of Partnerships at Facebook India, said. SR ANS ANS

Saregama, Facebook ink global licensing deal

New Delhi, June 3 (IANS) Saregama on Wednesday announced a global deal with the social networking giant where Facebook and Instagram users can add music to their posts and stories from Indias oldest music label. The partnership will allow users to choose from a rich catalogue of over 100,000 songs across several different genres including film songs, devotional music, ghazals and indipop in more than 25 languages. People will also be able to add songs to their Facebook Profile. "We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share," said Vikram Mehra, Managing Director of Saregama India. Starting from today, people will be able to use music from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging. "We are proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms," said Manish Chopra, Director and Head of Partnerships, Facebook India. Earlier this month, Swedish music streaming company Spotify and Saregama announced a licensing partnership for the Indian market. Spotify users in India can now listen to more of their favourite artists. --IANS na/

Facebook, Instagram users can now add music to posts from Saregama

<ul><li>The <keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword>-Saregama partnership will add more than 1,00,000 songs to Spotify's India catalogue.</li><li>The partnership brings hits from stars like <keyword id="31278" type="PERSON" weightage="20" keywordseo="Lata-Mangeshkar">Lata Mangeshkar</keyword>, <keyword id="104131" type="PERSON" weightage="20" keywordseo="Mohammed-Rafi">Mohammed Rafi</keyword> and others.</li></ul>Music streaming service Spotify on Monday said it has signed a licensing partnership with <keyword id="106741" type="PERSON" weightage="20" keywordseo="Saregama">Saregama</keyword> for the India market. The partnership will enable Spotify users in India to access Saregama's entire catalogue that spans across film, Carnatic, Hindustani classical and devotional music in over 25 languages, a statement said. "With the full Saregama catalogue available on <keyword id="6118216" type="COMPANY" weightage="20" keywordseo="Spotify-India">Spotify India</keyword>, our users will not only find their favourite retro music across local languages, but also be able to discover more old-school songs through Spotify's locally curated playlists - both editorial and algorithmic," Spotify Director of Global Licensing Paul Smith said. Globally, Spotify has 286 million users including 130 million subscribers, who use the paid version of the music streaming service. Spotify users in India will now be able to listen to artists like Lata Mangeshkar, RD Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, Hemant Kumar and others. They can also tune into Spotify's playlists including This Is Kishore Kumar, This Is Asha Bhosle, Starring Amitabh Bachchan, Starring Rishi Kapoor, Disco Deewane, Punjabi Legacy, and Old Is Gold, among others. "We are happy to partner with Spotify and make our entire catalogue available for listeners across the globe, now including India. Saregama holds the largest library of films and non-film songs in over 25 languages ranging from old classics to new age music. We are sure, listeners would be really happy with this addition," <keyword id="264154" type="DOMAIN" weightage="20" keywordseo="Saregama-India">Saregama India</keyword> Managing Director Vikram Mehra said. SR RUJ

Spotify partners with Saregama for India market to bring over 1,00,000 songs from Lata Mangeshkar, Mohammed Rafi and others

<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword>, India’s oldest music label, signed a deal with Facebook on June 3.</li><li>For the fourth quarter of FY20, profits for the company fell from ₹165 million in Q4FY19 to ₹148 million this year. </li><li>However, even after the profit fell, the shares of the company were up by 10%. </li></ul>Saregama, India’s oldest music label, has signed a global licensing deal with Facebook and Instagram and now, the market is dancing to its tune. Ever since the deal has been signed on June 3 morning, the share price is up by 56%. The share price surged 10% on Friday despite a 10% fall in quarterly profit to ₹16.5 crore. The company, which takes the credit for India’s first recorded song in 1902 ⁠— it was called Gramophone company of India then and was later known as HMV ⁠— saw its music revenue drop by 19% in Jan-March 2020 compared to the same time last year. <div type="image" title="saregama." msid="76215894" hostid="261"></div> Saregama has over 100,000 songs across genres including film songs, devotional music, ghazals &amp; indipop in more than 25 languages. And now, these songs can be accessed by Facebook and Instagram users. “Millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” said Vikram Mehra, Managing Director of Saregama India in a statement. Social media is the future, TV is the current driver The revenue from its television and films division jumped 39% year-on-year. “This was a good year for the film division, Yoodlee, which licensed 6 movies during this year. Three of these were delivered to Hotstar as Hotstar Originals and the other three to Netflix. One of the Yoodlee films, Hamid, won two National Film Awards while another film, Kanpuriye, won the Talentrack award,” said the company. The company has said that the next quarter revenue could be hit because of no new production since March due to stop in shooting during lockdown. And that could be the reason why the Kolkata-based music label is betting on its digital push. Since the beginning of FY21, it has signed deals with <keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword>, Facebook and Instagram. One of its flagship products – Carvaan radio saw its sales fall to an all time low in the past six quarters with just 74,000 units sold in Q4FY20. The company said that the reason for this was corporate buying went to zero, electronic chains and big distributors reduced buying from Feb onwards, retail network was in lockdown since March and the month of March typically contributes 50% of Q4 sales. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/sbi-share-price-gains-as-sbi-cards-share-sale-boosts-profit/articleshow/76214619.cms">India's largest bank's profit spikes thanks to SBI Cards share sale⁠— bad loans are under control</a> <a href="https://www.businessinsider.in/stock-market/news/phoenix-mills-brigade-and-prestige-share-price-defer-rentals-as-malls-reopen/articleshow/76209910.cms">Phoenix Mills defers rentals for retailers as investors cheer the reopening of malls</a> <a href="https://www.businessinsider.in/business/news/from-softbank-to-googles-waymo-all-you-need-to-know-about-reliance-jios-latest-investor-mubadala-investment-company/articleshow/76207469.cms">From SoftBank to Google's Waymo – all you need to know about Reliance Jio's latest investor Mubadala's investments</a>

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The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades

Samarpita Banerjee

Josh app expands its musical library with 1.3 lakh songs from Saregama in 25 different languages

IANS

Saregama, Facebook ink global licensing deal

PTI

Facebook, Instagram users can now add music to posts from Saregama

IANS

Spotify partners with Saregama for India market to bring over 1,00,000 songs from Lata Mangeshkar, Mohammed Rafi and others

PTI

This 119-year old Indian music label is riding the Facebook wave – shares are up 56% since the deal with the social media giant

Sanchita Dash

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