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<ul><li><keyword id="9410359" type="UNKNOWN" weightage="20" keywordseo="vio-spiced-buttermilk">VIO Spiced Buttermilk</keyword> further expands <keyword id="6391475" type="ORGANIZATION" weightage="20" keywordseo="coca-cola">Coca-Cola</keyword>’s existing portfolio of beverages. </li><li>VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers. </li></ul> To beat the heat this summer, Coca-Cola India has introduced Spiced Buttermilk, a refreshing offering under its dairy beverage brand - VIO. As per the company’s statement, the product contains no preservatives or added color and comes in a convenient 180ml Aseptic packaging and is available at Rs 15. VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. The introduction of VIO Spiced Buttermilk is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences specific to a region. Speaking on the emerging buttermilk category in India, Vijay Parasuraman, Vice-President – Marketing, Coca Cola India and South West Asia said, “India is the largest dairy production and consumption market in the world. Through our history, dairy products have evolved with our culture to suit our palate and cuisine. And buttermilk is unique among them. It’s versatile with taste and ingredients that has adapted locally across every region of our country. In the present times when consumers are looking for functional beverages, VIO Spiced buttermilk is our offering that aims to refresh drinkers while providing that daily dose of goodness. This launch is our attempt to recreate the magic of spiced buttermilk that appeals to the certain regional tastes”. Talking about innovation behind the launch, Sunil Gulati, Vice President, Technical &amp; Supply Chain, Coca-Cola India &amp; South West Asia said, “We have ramped up our focus on product innovation with an aim to build a localized consumer-centric portfolio. Dairy as a category is deep-rooted in Indian tradition, having been consumed as a refreshment or digestive drink for centuries, with an ever-growing mass appeal spanning the length and breadth of the country. Our intent with the launch of VIO Spiced Buttermilk was to create something for the community we operate in, to adapt to the local flavors of the country and expand our beverage portfolio to provide our consumers a beverage of their choice”. A key offering in The Coca-Cola Company’s beverage portfolio, VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers. VIO Spiced Buttermilk can be ordered from e-commerce platforms. It will also be available in stores across Delhi and Chennai, and major towns in Orissa, Andhra Pradesh, Goa, and Maharashtra.

Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products

<ul><li>Coca-Cola unveils two new <keyword id="6495079" type="COMPANY" weightage="20" keywordseo="Minute-maid">minute maid</keyword> brands to mark its entry into immunity-boosting beverages</li><li>Minute <keyword id="9697945" type="PERSON" weightage="20" keywordseo="maid-nutriforce">Maid Nutriforce</keyword> is designed especially for Indian mothers, who are seek nutritious choices for their growing children.</li><li>Minute <keyword id="9697944" type="PERSON" weightage="20" keywordseo="maid-vita-punch">Maid Vita Punch</keyword> is a range of fruit cocktails crafted from Indian fruit recipes that provide 100% of one's daily requirement of Vitamin C to support immunity. </li></ul><keyword id="6385848" type="COMPANY" weightage="20" keywordseo="Coca-Cola-India">Coca-Cola India</keyword>, under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. Minute Maid Vita Punch is a range of fruit cocktails crafted from Indian fruit recipes that provide 100% of one's daily requirement of Vitamin C to support immunity. This also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Nutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that supports cognition and mental acuity and helps children learn faster, which is an important need in these times. Speaking at the launch, <keyword id="9697943" type="PERSON" weightage="20" keywordseo="t-krishnakumar-president">T. Krishnakumar - President</keyword>, Coca-Cola India and Southwest Asia, said, “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in Fruit Nutrition. This also marks another step towards our commitment to the nation and its farmers.” Expansion of brand Minute Maid underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy' initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages. Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem till 2023. <keyword id="4667807" type="PERSON" weightage="20" keywordseo="Vijay-Parasuraman">Vijay Parasuraman</keyword> – Vice President - Marketing, Coca-Cola India and Southwest Asia, added, “With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown on Indian soil by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute <keyword id="9697946" type="PERSON" weightage="20" keywordseo="maid-masterbrand">Maid Masterbrand</keyword> are focused on solving real problems of our consumers in these times.” For the last two years, Coca-Cola’s portfolio of beverage offerings has expanded in a segmented manner. The company has focused on listening acutely to the consumers and offering beverages to match their evolving preferences by going hyperlocal. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings

<ul><li>Thums Up launches a new advertisement with <keyword id="2894849" type="General" weightage="100" keywordseo="vijay-deverakonda" source="Orion">Vijay Deverakonda</keyword> of Arjun Reddy fame.</li><li> The action-packed campaign, conceptualized by Ogilvy, featuring the South superstar builds on Thums Up’s distinctively strong taste and experience.</li></ul>Thums Up, <keyword id="6385848" type="General" weightage="20" keywordseo="coca-cola-india" source="Orion">Coca-Cola India</keyword>’s homegrown brand, teams up with the new face of action, Vijay Deverakonda to present the new campaign for the brand. The action-packed campaign featuring the South superstar, builds on Thums Up’s distinctively strong taste and experience. Thums Up has been saluting the heroes who have overcome tremendous odds to reach where they are today. The brand stays committed with its deep association with the Olympic, Paralympic Games and cricket, and continued partnerships with Indian athletes. This new campaign exemplifies the brand’s core values of displaying unwavering tenacity in the face of adversity while bringing forth uninterrupted entertainment through a delightful display of action. <div type="Youtube" id="piXtNKq1ROg" title="Thums Up తూఫాను" thumbUrl="https://i.ytimg.com/vi/piXtNKq1ROg/mqdefault.jpg"></div> Commenting on the new campaign Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), Coca-Cola India said, “Thums Up is uniquely loved for its strong taste and our continued commitment to celebrate courage to strive for our dreams. This #ThumsUpStrong campaign builds on its intrinsic (product) differentiator of strong taste, as it urges the audiences to believe in their inner strength to aim for their #PalatDe moments. The ‘never back down’ attitude of Thums Up is aptly woven into the emotion of Toofan (thunder) and depicted through the upside-down bottle action.” The brand is excited to present to its audience, the new face of action Vijay Deverakonda in a campaign that is fast-paced and adventurous. Having showcased his acting prowess with super successful films like Arjun Reddy &amp; Geetha Govindam, and awaiting the big release of Liger this year, Vijay Deverakonda forays into deep action territory with Thums Up. The campaign proclaims ‘Soft Drink nahin, Toofan’ as it aims to connect with millions of Indians who are truly resilient, rise above all challenges that cross their paths, work hard to overcome all odds, to become heroes in their own fields. Vijay Deverakonda, star of the new <keyword id="12140592" type="General" weightage="20" keywordseo="thums-up-campaign" source="Orion">Thums Up campaign</keyword>, said, “Thums Up holds a special place in my heart. Growing up, it was always my go-to beverage. Hot summers, play through the day, drink Thums Up, Refresh... The fizzy and strong taste of this drink is unparalleled and was the best pairing with Biryani. I am excited to be the new face of Thums Up, a brand that continues to stand for hard work, determination, agility and resilience.” <keyword id="2811220" type="General" weightage="20" keywordseo="sukesh-nayak" source="Orion">Sukesh Nayak</keyword>, Chief Creative Officer, Ogilvy India says, “The big idea to land strong drink for me is the repositioning of the commonly used word ‘soft drink’. An iconic brand like Thums Up which stands for the ‘never give up attitude’ deserved a separate word to be called out as, hence, ‘soft drink nahi, toofan’. Vijay stands for toofan and we are thrilled to have him partner with us to bring this idea to life in full on toofani style.” "If you’re a Thums Up lover, and most of us are, you know it’s anything but ‘soft’. So we’ve pulled it out of the soft drink category and put it in a category of its own: its ‘soft drink nahin, TOOFAAAAAAN’! The distinct strong taste of Thums Up, the toofaan that it creates needed an equally toofani face to it. So whistle podu for the much loved ‘rowdy’ Vijay Deverakonda. A toofan for the toofan!" says, Ritu Sharda, Chief Creative Officer, Ogilvy India (North) The adrenaline-fueled campaign which shows Deverakonda fighting against his captors to emerge victorious, will be brought to life via an integrated campaign across TV, social, digital, OOH and build interactive campaigns with audiences allowing the fans to participate in the storytelling.

Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign

India’s largest beverage giant <keyword id="6391475" type="CITY" weightage="100" keywordseo="Coca-Cola">Coca-Cola</keyword> is going for a major shuffle in its top management for marketing, strategy, insights and operations. The shuffle has been pushed by a year of flat sales and fall in its profitability. With these changes, the company wants both Coca-Cola and its bottling arm <keyword id="1037184" type="COMPANY" weightage="100" keywordseo="Hindustan-Coca-Cola-Beverages">Hindustan Coca-Cola Beverages</keyword> (<keyword id="417867" type="UNKNOWN" weightage="100" keywordseo="HCCB">HCCB</keyword>) to regain customer loyalty in the ongoing peak season for soft drinks. The Atlanta-based giant has to be cautious about changes in the Indian market given that the country is its sixth largest market in terms of volume. The changes began after Sumanta Dutta, VP (south west Asia) for five markets moved out after over two decades. Similarly, Coca-Cola marketing head <keyword id="647639" type="UNKNOWN" weightage="100" keywordseo="Debabrata-Mukherjee">Debabrata Mukherjee</keyword> is also moving out of the key area of marketing. Mukherjee would now handle general management operations for South West Asia - a market that does not include India. Marketing would now be headed by <keyword id="4667807" type="UNKNOWN" weightage="100" keywordseo="Vijay-Parasuraman">Vijay Parasuraman</keyword>, who is coming back from China for his new role. <keyword id="4667703" type="UNKNOWN" weightage="100" keywordseo="sundeep-bajoria">Sundeep Bajoria</keyword> has joined as VP (strategy &amp; insights) for the India and South West Asia business unit from the global finance team in Dubai. Head of strategy and insights <keyword id="946320" type="UNKNOWN" weightage="100" keywordseo="Asim-Parekh">Asim Parekh</keyword> will now head fruit and agriculture circular economy, while <keyword id="4071089" type="UNKNOWN" weightage="100" keywordseo="Shehnaz-Gill">Shehnaz Gill</keyword> has joined as head of operations for India after being the vice president and general manager at Coca-Cola New York. "These were planned career moves to renew the talent pool in the leadership team and bring home grown talent back to the country and the region," said Ishteyaque Amjad, VP for public affairs &amp; communications, Indian and South West Asia. Talking of changes at HCCB, Sanjay Sharma, executive director of Supply Chain has called it quits. There are rumors of other top officials from HCCB moving into Coca-Cola India; however, an HCCB spokesperson has denied them. "Sanjay Sharma has decided to pursue a career in another industry. Everything else is purely speculative in nature. HCCB's employee turnover rate is one of the lowest in the sector," the HCCB spokesperson told <a href="http://economictimes.indiatimes.com/news/company/corporate-trends/after-a-year-of-flat-sales-coca-cola-rejigs-leadership-team/articleshow/59209211.cms">ET</a>. (Image source Hungry Forever)

Continuous flat sales force Coca-Cola India to shuffle top management

In a judgement which may have implications for the case against fugitive tycoon Vijay Mallya, <keyword id="9337482" type="COMPANY" weightage="20" keywordseo="the-uk-high-court">the UK High Court</keyword> has ruled in favour of the Punjab National Bank's international subsidiary in a $22 million loan recovery case. The judgement may set a precedent in the debt recovery case in the UK against Mallya by a consortium of Indian banks. Many Indian businessman have questioned the rationale of the UK courts to try them in loan recovery cases, by citing the notices were issued in India. The case was brought against high-profile Indian businessman Pradeep Agrawal, Chairman of Superior Drinks Pvt Ltd, which manufactures Coca-Cola drinks in India, and <keyword id="9667417" type="COMPANY" weightage="20" keywordseo="superior-industries-ltd">Superior Industries Ltd</keyword> (SIL), which manufactures packaging materials, and others. The court rejected applications by two of the defendants, challenging the jurisdiction of the English court to hear PNB's claims, which concern the non-payment of a series of loans and associated guarantees relating to the purchase and operation of a cruise liner, <keyword id="9667416" type="COMPANY" weightage="20" keywordseo="the-mv-delphin">the MV Delphin</keyword>. After the borrowers defaulted on their loans, the bank began proceedings and served them notices in India. The defendants accepted that they took guarantees but challenged the jurisdiction of the English court to hear the bank's claim and also raised issues about notices served in India. After a two-day hearing, Justice Sara Cockerill rejected all of the defendants' arguments and ordered them to make an interim payment towards the bank's costs of 70,000 pounds (approx $91,000). The judgment may set a precedent for cases by Indian banks in the UK against promoters or guarantors, particularly the judge's dismissal of the argument that the guarantees were invalid because of a lack of regulatory approval by <keyword id="102024" type="COMPANY" weightage="20" keywordseo="The-Reserve-Bank-of-India">the Reserve Bank of India</keyword>. Paul Gair, partner at TLT, said: "This is a significant victory for PNBIL as it means it can now pursue its enforcement action against the defendants in the English courts. It is also a landmark decision for similar cases, as the defendants' arguments are commonly raised by Indian-based guarantors." "It follows a series of similar cases where Indian banks have successfully pursued, in the English courts, wilful defaulters who are either residing in or have assets in the UK, or where the finance agreements are subject to English law and jurisdiction. This shows that this can be a successful enforcement route when pursued properly and under the right circumstances," he added. On July 14, Agrawal and SIL filed applications in <keyword id="3657678" type="COMPANY" weightage="20" keywordseo="the-court-of-appeal">the Court of Appeal</keyword>, seeking permission to challenge Justice Cockerill's decision. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/markets/news/heres-a-look-at-the-top-ipos-lined-up-to-hit-the-market-this-year/slidelist/77241351.cms" data-type="tilCustomLink">Here’s a look at the top IPOs lined up to hit the market this year</a> <a href="https://www.businessinsider.in/business/news/reliance-retail-contribution-to-ril-as-mukesh-ambani-preps-for-fundraising-will-be-key/articleshow/77240105.cms" data-type="tilCustomLink">Reliance Retail’s contribution to RIL as Mukesh Ambani preps for fundraising will be key⁠— aside from the oil shock</a>

PNB win in UK court may set precedent for Mallya loan recovery

<a href="http://www.businessinsider.in/searchresult.cms?query=traffic">Burgeoning traffic</a> in and around New Delhi, Mumbai, Hyderabad and Bengaluru has forced employees to find alternative ways to reach their respective offices. 
 While some of them reach quite early to avoid <keyword id="83274" type="UNKNOWN" weightage="20" keywordseo="Traffic-woes">traffic woes</keyword> at <keyword id="75229" type="UNKNOWN" weightage="20" keywordseo="peak-hours">peak hours</keyword>, some prefer working from most of the times. 
 
Surprisingly, few employers have understood the problem and are coming up with innovative ways so that employees don’t have a problem. 
Few employers have relaxed work schedules and others have encouraged <a href="http://www.businessinsider.in/Work-from-home-like-a-pro/articleshow/47785452.cms">working from home</a> and shared transportation. 
 
Some are even taking offices closer to where their employees live so that they can worry less about the commute and focus more on work. 
Bengaluru's SAP Labs doesn't monitor entry and exit timings and employees have a free hand in deciding when to get to work and leave. 
 
As per a survey by Ford in India, 97% of the respondents were stressed out about bumper-to-bumper traffic, a fear of accidents and in some cases, even parking hassles. Almost half the drivers on <a href="http://www.businessinsider.in/searchresult.cms?query=indian+roads">Indian roads</a> - more than in any other country covered in the Ford survey - spent about 12 hours every week, or about 100 minutes every day, in their cars. 
 
Also, few local units of Coca-Cola and Sapient have introduced flexi work hours that help employees avoid rush-hour traffic. 
 
"We start 30 minutes early at 8:30 am and close by 5:15 pm in order to beat the peak traffic hours," said Sameer Wadhawan, vice president for human resources &amp; services at Coca-Cola. 
 
"Traffic in Gurgaon is a big challenge," said Bacardi managing director Vijay Subramaniam. "We have had to resort to means such as three work timing slots in a day, encouraging working from home and car pooling to drive around this issue... We encourage members to use the metro, too." 
 
Talking about Gurgaon, even authorities are taking steps to ease traffic congestion. 
 
"We are asking all our employees to make maximum use of the increased public transport facility on car-free Tuesdays. The reduction in the number of cars will also help reduce pollution," said Sanjay Rishi, president of AmEx South Asia, which has offices on Golf Course Road and Cyber City. 
 
In other parts of the country, <a href="http://www.businessinsider.in/searchresult.cms?query=infosys">Infosys</a> is promoting options such as buses, cabs and cycles for its more than 1.79 lakh employees. In Pune, Infosys has launched a campaign, "Ab Bus Karo," to encourage employees to take company buses to its development centre. 
 SAP allows employees to <keyword id="123591" type="UNKNOWN" weightage="20" keywordseo="Work-from-home">work from home</keyword> once a week, a frequency that can be increased by their reporting managers. 
 KPMG India has a smooth working policy, which allows people to "<keyword id="455874" type="UNKNOWN" weightage="20" keywordseo="work-from-anywhere">work from anywhere</keyword>" - be it a client location or home, provided that the role can be executed virtually and that productivity, performance and timelines are not hampered. 
 
(Image: Thinkstock)

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Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products

BI India Partner

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings

BI India Partner

Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign

BI India Partner

Continuous flat sales force Coca-Cola India to shuffle top management

BI India Bureau

PNB win in UK court may set precedent for Mallya loan recovery

IANS

These are the best times to work for someone else! Holding a job has never been this fun

BI India Bureau

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