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<ul><li>Coca-Cola unveils two new <keyword id="6495079" type="COMPANY" weightage="20" keywordseo="Minute-maid">minute maid</keyword> brands to mark its entry into immunity-boosting beverages</li><li>Minute <keyword id="9697945" type="PERSON" weightage="20" keywordseo="maid-nutriforce">Maid Nutriforce</keyword> is designed especially for Indian mothers, who are seek nutritious choices for their growing children.</li><li>Minute <keyword id="9697944" type="PERSON" weightage="20" keywordseo="maid-vita-punch">Maid Vita Punch</keyword> is a range of fruit cocktails crafted from Indian fruit recipes that provide 100% of one's daily requirement of Vitamin C to support immunity. </li></ul><keyword id="6385848" type="COMPANY" weightage="20" keywordseo="Coca-Cola-India">Coca-Cola India</keyword>, under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. Minute Maid Vita Punch is a range of fruit cocktails crafted from Indian fruit recipes that provide 100% of one's daily requirement of Vitamin C to support immunity. This also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Nutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that supports cognition and mental acuity and helps children learn faster, which is an important need in these times. Speaking at the launch, <keyword id="9697943" type="PERSON" weightage="20" keywordseo="t-krishnakumar-president">T. Krishnakumar - President</keyword>, Coca-Cola India and Southwest Asia, said, “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in Fruit Nutrition. This also marks another step towards our commitment to the nation and its farmers.” Expansion of brand Minute Maid underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy' initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages. Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem till 2023. <keyword id="4667807" type="PERSON" weightage="20" keywordseo="Vijay-Parasuraman">Vijay Parasuraman</keyword> – Vice President - Marketing, Coca-Cola India and Southwest Asia, added, “With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown on Indian soil by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute <keyword id="9697946" type="PERSON" weightage="20" keywordseo="maid-masterbrand">Maid Masterbrand</keyword> are focused on solving real problems of our consumers in these times.” For the last two years, Coca-Cola’s portfolio of beverage offerings has expanded in a segmented manner. The company has focused on listening acutely to the consumers and offering beverages to match their evolving preferences by going hyperlocal. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings

<ul><li><keyword id="9410359" type="UNKNOWN" weightage="20" keywordseo="vio-spiced-buttermilk">VIO Spiced Buttermilk</keyword> further expands <keyword id="6391475" type="ORGANIZATION" weightage="20" keywordseo="coca-cola">Coca-Cola</keyword>’s existing portfolio of beverages. </li><li>VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers. </li></ul> To beat the heat this summer, Coca-Cola India has introduced Spiced Buttermilk, a refreshing offering under its dairy beverage brand - VIO. As per the company’s statement, the product contains no preservatives or added color and comes in a convenient 180ml Aseptic packaging and is available at Rs 15. VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. The introduction of VIO Spiced Buttermilk is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences specific to a region. Speaking on the emerging buttermilk category in India, Vijay Parasuraman, Vice-President – Marketing, Coca Cola India and South West Asia said, “India is the largest dairy production and consumption market in the world. Through our history, dairy products have evolved with our culture to suit our palate and cuisine. And buttermilk is unique among them. It’s versatile with taste and ingredients that has adapted locally across every region of our country. In the present times when consumers are looking for functional beverages, VIO Spiced buttermilk is our offering that aims to refresh drinkers while providing that daily dose of goodness. This launch is our attempt to recreate the magic of spiced buttermilk that appeals to the certain regional tastes”. Talking about innovation behind the launch, Sunil Gulati, Vice President, Technical &amp; Supply Chain, Coca-Cola India &amp; South West Asia said, “We have ramped up our focus on product innovation with an aim to build a localized consumer-centric portfolio. Dairy as a category is deep-rooted in Indian tradition, having been consumed as a refreshment or digestive drink for centuries, with an ever-growing mass appeal spanning the length and breadth of the country. Our intent with the launch of VIO Spiced Buttermilk was to create something for the community we operate in, to adapt to the local flavors of the country and expand our beverage portfolio to provide our consumers a beverage of their choice”. A key offering in The Coca-Cola Company’s beverage portfolio, VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers. VIO Spiced Buttermilk can be ordered from e-commerce platforms. It will also be available in stores across Delhi and Chennai, and major towns in Orissa, Andhra Pradesh, Goa, and Maharashtra.

Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products

India’s largest beverage giant <keyword id="6391475" type="CITY" weightage="100" keywordseo="Coca-Cola">Coca-Cola</keyword> is going for a major shuffle in its top management for marketing, strategy, insights and operations. The shuffle has been pushed by a year of flat sales and fall in its profitability. With these changes, the company wants both Coca-Cola and its bottling arm <keyword id="1037184" type="COMPANY" weightage="100" keywordseo="Hindustan-Coca-Cola-Beverages">Hindustan Coca-Cola Beverages</keyword> (<keyword id="417867" type="UNKNOWN" weightage="100" keywordseo="HCCB">HCCB</keyword>) to regain customer loyalty in the ongoing peak season for soft drinks. The Atlanta-based giant has to be cautious about changes in the Indian market given that the country is its sixth largest market in terms of volume. The changes began after Sumanta Dutta, VP (south west Asia) for five markets moved out after over two decades. Similarly, Coca-Cola marketing head <keyword id="647639" type="UNKNOWN" weightage="100" keywordseo="Debabrata-Mukherjee">Debabrata Mukherjee</keyword> is also moving out of the key area of marketing. Mukherjee would now handle general management operations for South West Asia - a market that does not include India. Marketing would now be headed by <keyword id="4667807" type="UNKNOWN" weightage="100" keywordseo="Vijay-Parasuraman">Vijay Parasuraman</keyword>, who is coming back from China for his new role. <keyword id="4667703" type="UNKNOWN" weightage="100" keywordseo="sundeep-bajoria">Sundeep Bajoria</keyword> has joined as VP (strategy &amp; insights) for the India and South West Asia business unit from the global finance team in Dubai. Head of strategy and insights <keyword id="946320" type="UNKNOWN" weightage="100" keywordseo="Asim-Parekh">Asim Parekh</keyword> will now head fruit and agriculture circular economy, while <keyword id="4071089" type="UNKNOWN" weightage="100" keywordseo="Shehnaz-Gill">Shehnaz Gill</keyword> has joined as head of operations for India after being the vice president and general manager at Coca-Cola New York. "These were planned career moves to renew the talent pool in the leadership team and bring home grown talent back to the country and the region," said Ishteyaque Amjad, VP for public affairs &amp; communications, Indian and South West Asia. Talking of changes at HCCB, Sanjay Sharma, executive director of Supply Chain has called it quits. There are rumors of other top officials from HCCB moving into Coca-Cola India; however, an HCCB spokesperson has denied them. "Sanjay Sharma has decided to pursue a career in another industry. Everything else is purely speculative in nature. HCCB's employee turnover rate is one of the lowest in the sector," the HCCB spokesperson told <a href="http://economictimes.indiatimes.com/news/company/corporate-trends/after-a-year-of-flat-sales-coca-cola-rejigs-leadership-team/articleshow/59209211.cms">ET</a>. (Image source Hungry Forever)

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Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings

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Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products

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Continuous flat sales force Coca-Cola India to shuffle top management

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