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<keyword id="2230975" type="UNKNOWN" weightage="100" keywordseo="Vijay-Ghadge">Vijay Ghadge</keyword>, who earlier served as the COO of <keyword id="2230197" type="UNKNOWN" weightage="100" keywordseo="GoJavas">GoJavas</keyword>, has now been appointed as the COO of <keyword id="3489561" type="UNKNOWN" weightage="100" keywordseo="vulcan-express">Vulcan Express</keyword>, <a href="http://www.businessinsider.in/This-tweak-in-policy-by-Snapdeal-is-a-win-for-sellers-but-will-hassle-online-buyers/articleshow/53169441.cms">Snapdeal</a>’s captive logistics unit. 
 It’s just been three months that Ghadge quit GoJavas, the e-commerce logistics company that has its 42% stake held by e-commerce giant <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, which had also <a href="http://www.businessinsider.in/Snapdeal-invests-20-mn-in-gojavas-to-reach-100-more-Indian-cities-easily/articleshow/49258885.cms">invested </a>Rs 240 crore in the company in two subsequent rounds in 2015. 
 
Also read: <a href="http://www.businessinsider.in/no-fresh-funding-for-Snapdeal/articleshow/53154143.cms">Snapdeal has enough money for now, doesn’t need fresh funding, says Jayant Sood</a> 
 
GoJavas is the largest logistics partner for New Delhi-based Snapdeal, which makes for around 85% its business along with <a href="http://www.businessinsider.in/No-more-low-margin-products-on-Jabong-as-it-switches-focus-from-portfolio-to-profits/articleshow/52399169.cms">Jabong</a>. 
 
"Snapdeal is unlikely to invest further in GoJavas. The logistics entity, however, has been trying to raise a round on their own where Snapdeal will be participating," a sector analyst told <a href="http://economictimes.indiatimes.com/small-biz/startups/vijay-ghadge-joins-as-coo-of-snapdeals-captive-logistics-unit-vulcan-express/articleshow/53183297.cms">ET</a>. 
 
Also read: ​​<a href="http://www.businessinsider.in/Alibaba-India-logistics-companies/articleshow/52235513.cms">Indian logistic companies look forward to partnering with Alibaba for its India entry</a> 
 
<a href="http://d152j5tfobgaot.cloudfront.net/wp-content/uploads/2015/08/Vijay-Ghadge-yourstory.jpg">Image source</a>

Vijay Ghadge is the new COO of Snapdeal's Vulcan Express

As the countdown for <a href="http://www.businessinsider.in/searchresult.cms?query=Diwali+">Diwali </a>has already begun, India’s leading <a href="http://www.businessinsider.in/searchresult.cms?query=eCommerce+">eCommerce </a>industry is all set to organise attractive online sale to lure e-shoppers this festive season. 
 
As per an Economic Times report, industry majors like <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a>, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal+">Snapdeal </a>along with several small start-ups are expected to burn Rs 2,000 crore to attract consumers till the festive season ends. 
 Their planning is not limited to this, as celebrities like Shah Rukh Khan, <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>, along with other stars will join the bandwagon to promote these online marketplaces on various social media platforms. If sources are to be believed, <keyword id="436047" type="UNKNOWN" weightage="20" keywordseo="Ecommerce">eCommerce</keyword> companies had spent Rs 1,300 crore just on marketing and promotion during the same time in 2014. 
 
While top firms took the lead last year; this year, we might welcome small start-ups as well. 
 
As per the media planner, until last year, online retailers had been spending 60% of their marketing budget for the festival season on television marketing. But this year, just about 35% is expected to go to television for marketing purpose. 
 <keyword id="2032258" type="UNKNOWN" weightage="20" keywordseo="Ashish-Jhalani">Ashish Jhalani</keyword>, founder of eTailing India &amp; Indian School of eBusiness (ISeB), said that his company tracked around 700 eCommerce firms of different scale and size in 2014. This year, the number has grown to more than 1,700, which includes small and big players, and points to market expansion, he said. 
 
A growing number of start-ups are also advertising to showcase their offerings and leave an impact on consumers. According to top media buying firms, the heavily-funded online start-ups are the ones splurging without watching returns on investment. 
 
"Unlike the general market sentiment of slump, advertising in media is seeing a significant up-swing. Almost all advertising (inventory) has been blocked in the October-December quarter," said Navin Khemka, managing partner (north and east region) at Group Mowned media buying firm Maxus, which represents Hero MotoCorp and Paytm. 
 
Lakshmi Narasimhan, chief growth officer at GroupM-South Asia, said, "A lot has to do with emerging categories in the online space. Online advertisers are neutralising losses of traditional advertisers and leading to huge spurt in demand. Retail sector (ecommerce plus brick and mortar) will be about 8-9%. The split is more or less equal between ecommerce and retailers." 
 A large corrugated boxes manufacturer, which supplies packaging material for <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> as well as Amazon, informed that the companies have just doubled the order as compared to last <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword>. 
 
Aman Jain, founder of cash-back site Go-Paisa said that a leading eCommerce firm has doubled the commissions for coupon companies and cash-back sites from 8% in August to 16% to woo more and more mobile customers. 
 Gurgaon-based logistics company <keyword id="2230197" type="UNKNOWN" weightage="20" keywordseo="GoJavas">GoJavas</keyword>, which counts <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>, Jabong and Lenskart among clients, is enhancing its automation. By September, an automatic sorting system that can process up to 1.5 lakh packages daily will be in place. "We expect volumes to touch two to three times of normal pre-festive season," said <keyword id="2230975" type="UNKNOWN" weightage="20" keywordseo="Vijay-Ghadge">Vijay Ghadge</keyword>, chief operating officer at GoJavas. 
 
Srini Murthy, senior vice-president for marketing at Snapdeal, said, this year his company will focus on customer experience. "We will try to make sure we give the best offers but the new news for the consumer will be great delivery experience and many more brands versus last year," he added.

Etailers will ensure you have a great time shopping this Diwali!

<ul><li><keyword id="6354720" type="UNKNOWN" weightage="20" keywordseo="ola">Ola</keyword> partnered with <keyword id="6199405" type="UNKNOWN" weightage="20" keywordseo="ayushman-bharat">Ayushman Bharat</keyword> - Pradhan Mantri Jan Arogya Yojana to provide its drivers with a health insurance. </li><li>A pilot project of this collaboration will take place in Delhi-NCR. </li><li>Through this, the drivers will have access to 18,073 government and private hospitals empaneled under PM-JAY.</li></ul>Indian ride hailing unicorn Ola partnered with the government’s Ayushman Bharat to offer health insurance benefits to its drivers and their families. “We are addressing the evolving needs of our driver-partners, offering them, and their families, access to reliable and quality healthcare services,” said Vijay Ghadge, Vice President- Operations, Ola. Through this initiative, <keyword id="2777438" type="PERSON" weightage="20" keywordseo="Ola-drivers">Ola drivers</keyword> will get access to Ayushman Bharat - Pradhan Mantri Jan Arogya Yojana, the government’s healthcare scheme. While the initiative will be initially available to Ola’s drivers in Delhi NCR, it will soon be rolled out to the over 2 million drivers on the ride hailing platform. “Hundreds of thousands of eligible driver-partners will be able to access in-patient care for serious illnesses at a country-wide network of 18,073 government and private hospitals empaneled under PM-JAY,” the company said. The company launched several initiatives under its Ola Foundation. It plans to impart skills to 500,000 women by 2025. The foundation will also provide employment-linked skills training, financial literacy and social empowerment through life-skills education.

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<a href="http://www1.businessinsider.in/searchresult.cms?query=snapdeal&amp;sortorder=effectivedate">Snapdeal</a>, which lost its number two position to <a href="http://www1.businessinsider.in/searchresult.cms?query=amazon+india&amp;sortorder=effectivedate">Amazon India</a> recently, is doing everything it can to regain the market share. 
 To step up its delivery system and supply chain, <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> is planning to fully buy <keyword id="2230197" type="UNKNOWN" weightage="20" keywordseo="GoJavas">GoJavas</keyword>, its primary delivery partner. 
 
Presently, Snapdeal holds a minority yet significant stake in GoJavas. 
 
Snapdeal, last year, bought 42 per cent stake in GoJavas, which was valued at Rs 250 crore at that time. 
 ET quoted sources as saying Snapdeal will likely execute the acquisition through <keyword id="3489561" type="UNKNOWN" weightage="20" keywordseo="vulcan-express">Vulcan Express</keyword>, its end-to-end logistics unit. 
 
READ ALSO: <a href="http://www.businessinsider.in/Vijay-Ghadge-is-the-new-COO-of-Snapdeals-Vulcan-Express/articleshow/53188257.cms?_ga=1.50299750.1582952719.1456388368">Vijay Ghadge is the new COO of Snapdeal's Vulcan Express</a> 
 
Last year, Snapdeal COO <a href="http://www1.businessinsider.in/searchresult.cms?query=rohit+bansal&amp;sortorder=effectivedate">Rohit Bansal</a> had said the <a href="http://www1.businessinsider.in/searchresult.cms?query=online+marketplace&amp;sortorder=effectivedate">online marketplace</a> had plans to rake in $300million to strengthen its supply chain and logistics infrastructure. 
 
Sources told ET that Go-Javas has been struggling to raise a fresh round of capital, and an acquisition by Snapdeal will be a win-win for both entities. "Snapdeal is dependent on GoJavas as its efficiencies had improved after working with them. Vulcan absorbing GoJavas is a close possibility as the marketplace had invested in the team that built Go-Javas, with Ghadge joining the latter," the second source told ET. 
 
"Ecommerce marketplaces are currently focused on improving their unit metrics and hence might be careful in considering investment in logistics companies," Manish Saigal, managing director at Alvarez and Marsal in India, told ET. 
 
In Feb this year, GoJavas delivered to nearly 300 towns and cities and set a target of increasing the number to 600-800 towns and cities in next one and a half years. 
 For Snapdeal, the acquisition is quite strategic as it lost its number two post to <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>. 
 
Even Amazon is raking in money in its India arm to grasp market share.

Now at number 3, Snapdeal to buy GoJavas to regain market share

In the second round of investment, <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> has provided $20 million to <keyword id="2230197" type="UNKNOWN" weightage="100" keywordseo="GoJavas">gojavas</keyword>, one of India’s leading third party <a href="http://www.businessinsider.in/searchresult.cms?query=logistics+player">logistics player</a>, expanding its business to 100 more cities. 
 
This investment is in line with <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a> and gojavas’s strategic partnership signed earlier this year to build capacities and strengthen the supply chain ecosystem in the country. 
 In the past six months, Snapdeal has <keyword id="47916" type="UNKNOWN" weightage="80" keywordseo="invest">invest</keyword>ed $100 million to improve its delivery timelines by 70%. The company is going to invest an additional $200 million in the next 12 months to strengthen its supply chain. 
 
After cracking a deal with Snapdeal, <a href="http://www.businessinsider.in/searchresult.cms?query=logistics+player">gojavas</a>’ reach expanded to 150 more cities and towns. gojavas currently delivers products to 350 cities and town. Both the companies have worked together to come up with innovative last mile solutions like card-on-delivery, 90- minute reverse pick up and 4-hour delivery services. 
 
Commenting about the development, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal+co-founder+Rohit+Bansal+">Snapdeal co-founder Rohit Bansal</a> said: “Our partnership with gojavas has been tremendously successful. gojavas is one of our best performing last mile logistics partners. The company’s average timeline for delivering Snapdeal orders has reduced by a full 24 hours in the last 6 months.” 
 
gojavas is an e-Commerce focused supply chain solutions company and manages over 1 lakh sq feet of fulfillment centers and helps more than 400 companies reach consumers in close to 350 cities and towns. 
 
Vijay Ghadge COO, gojavas said: “Our strategic partnership with Snapdeal has helped us become one the largest independent logistics players in the country with current revenue run rate of Rs.500 crore. We were able to speed up our innovation pipeline because of assured support for new products like the 90-minute reverse pickup as well as open box delivery for electronic products.” 
 
(Image: Indiatimes)

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