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<keyword id="511212" type="General" weightage="80" keywordseo="viewsonic" source="Orion">ViewSonic</keyword>, a leading global provider of visual solutions, on Friday unveiled a new lineup of <keyword id="6581308" type="General" weightage="100" keywordseo="omni" source="Orion">OMNI</keyword> VX28 gaming monitors with triple-certified anti-tearing technology on Amazon Prime Day in India. The gaming monitors also offer a choice of FHD or QHD fast IPS displays. The displays come equipped with a range of advanced features, including AMD FreeSync Premium and VESA-certified anti-tearing and anti-blur technologies, as well as a blue light filter, ensuring a stutter-free and eye-friendly experience for use all day long. "We developed ViewSonic's OMNI gaming product line that is both versatile and multifunctional. We have integrated essential features for smooth gaming, productive work, and all-day eye care into the OMNI VX28 series. With this product line, consumers can enjoy high-resolution gaming experiences while maintaining comfort and productivity throughout their workday," said Sanjoy Bhattacharya, Director Sales and Marketing - IT Business, ViewSonic India. Moreover, the latest edition of the gaming monitors are approved by AMD FreeSync Premium, VESA Adaptive Sync, and VESA ClearMR, which eliminates visual tearing, minimises stuttering, and reduces input lag, providing gamers with a seamless and immersive experience. The smooth, blur-free graphics make the latest games and movies, especially FPS (first-person shooting) games and RPG (role-playing games), look and feel more natural and realistic. The OMNI VX28 monitors have a refresh rate of up to 180Hz, and a super-fast 0.5ms (MPRT) response time, which minimises motion blur and smearing, ensuring seamless pixel transitions. The In-Plane Switching (IPS) panels deliver excellent true-to-life colour performance, ensuring accuracy and brightness from every angle. Additionally, the exceptional control over gamma adjustments offered by the latest HDR10 provides a whole new level of image clarity and unparalleled details with deep contrast and vibrant colours. With a minimal and clean design, the ergonomic design of the new monitors allows users to adjust the display's height, tilt it back or forward, swivel it for a different field of vision, or even rotate it vertically for a whole new perspective. The new gaming monitors come in two sizes -- 24-inch and 27-inch at a starting price of Rs 14,999 and will be available on Amazon and MDComputer. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/kia-seltos-facelift-vs-hyundai-creta-comparison-of-best-suvs-of-price-and-features/slidelist/101820842.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/kia-seltos-facelift-vs-hyundai-creta-comparison-of-best-suvs-of-price-and-features/slidelist/101820842.cms" target="_blank">Sibling rivalry: Kia Seltos facelift vs Hyundai Creta – which SUV should you opt for?</a><a href="https://www.businessinsider.in/tech/news/apple-may-launch-the-m3-powered-macbook-air-macbook-pro-and-imac-in-october/articleshow/101814955.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/apple-may-launch-the-m3-powered-macbook-air-macbook-pro-and-imac-in-october/articleshow/101814955.cms" target="_blank">Apple M3-powered Macs expected to launch in October, iPad Pro may follow next year</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms">Samsung Galaxy Z Fold 5, Z Flip 5, Galaxy Watch Series 6 and more set to launch July-end</a>

ViewSonic OMNI VX28 series 180 Hz gaming monitors with triple-certified anti-tearing technology launched in India

<ul><li><keyword id="511212" type="General" weightage="80" keywordseo="viewsonic" source="Orion">ViewSonic</keyword> has launched the new VX2728J gaming monitor in India.</li><li>It is a mid-range gaming monitor aimed at casual gamers.</li><li>Here’s our review of the <keyword id="18366356" type="General" weightage="20" keywordseo="ViewSonic-VX2728J" source="Orion">ViewSonic VX2728J</keyword> gaming monitor that will help you decide whether to buy the device or not.</li></ul> Taiwanese-American tech giant ViewSonic recently launched the<a href="https://www.businessinsider.in/tech/news/viewsonic-omni-vx28-series180-hz-gaming-monitors-with-triple-certified-anti-tearing-technology-launched-in-india/articleshow/101822148.cms"> OMNI VX28</a> Series gaming monitors in India, including the top-end VX2728J, a 27-inch gaming monitor with a 180Hz refresh rate and 0.5ms response time. If you are a gamer, it is recommended to get a “gaming monitor” to take your performances to the next level as it is important to have a large display and a high refresh rate. I have been using the ViewSonic VX2728J for a few days now, and here is our detailed review of the gaming monitor. <cmsannotation type="cmsannotation" annotationid="ViewSonic VX2728J price and availability" comment="subhead" text="ViewSonic VX2728J price and availability"><keyword id="18366357" type="General" weightage="20" keywordseo="ViewSonic-VX2728J-price" source="Orion">ViewSonic VX2728J price</keyword> and availability</cmsannotation> The ViewSonic VX2728J gaming monitor is priced at ₹18,999 and is available from Amazon India and MDComputer. <cmsannotation type="cmsannotation" annotationid="In the box" comment="subhead" text="In the box">In the box</cmsannotation> <ul><li>ViewSonic VX2728J monitor</li><li>Adapter</li><li>3-pin plug</li><li>DisplayPort cable</li><li>Documentation</li></ul><cmsannotation type="cmsannotation" annotationid="ViewSonic VX2728J specifications" comment="subhead" text="ViewSonic VX2728J specifications">ViewSonic VX2728J specifications</cmsannotation> <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Specifications </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Display </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">27-inch IPS </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Resolution </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1920 x 1080 pixels </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Refresh rate </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">180Hz </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Response time </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.5ms </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brightness </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">250 nits </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Connectivity </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">DP port, 2x HDMI and headphone jack </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weight </td><td style="border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.7 kg </td></tr></tbody><tbody></tbody><tbody></tbody></table> <cmsannotation type="cmsannotation" annotationid="ViewSonic VX2728J pros and cons" comment="subhead" text="ViewSonic VX2728J pros and cons">ViewSonic VX2728J pros and cons</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Pros" comment="subhead2" text="Pros">Pros</cmsannotation> <ul><li>27-inch display with 180Hz refresh rate</li><li>Adjustable stand</li></ul><cmsannotation type="cmsannotation" annotationid="Cons" comment="subhead2" text="Cons">Cons</cmsannotation> <ul><li>Full HD resolution</li><li>Audio</li></ul><cmsannotation type="cmsannotation" annotationid="Design" comment="subhead" text="Design">Design</cmsannotation> Starting with the design, the ViewSonic VX2728J comes with a minimalistic design, looking like a regular monitor. This allows you to use it while working without having to worry about a flash design or RGB lights. It features a lightweight design, weighing just 4.7 kg with the stand, allowing you to easily move and carry it around with you if needed. <div type="image" title="Rear" msid="102645392" hostid="261" sizebytes="97394" caption="&amp;lt;p&amp;gt;ViewSonic VX2728J &amp;lt;/p&amp;gt;"></div> The monitor features an all-plastic back in black colour. It comes with thin bezels on the three sides with a large chin at the bottom. The chin features ViewSonic branding. <div type="image" title="Stand" msid="102645443" hostid="261" sizebytes="19488" caption="&amp;lt;p&amp;gt;The ViewSonic VX2728J stand&amp;lt;/p&amp;gt;"></div> You also get the ViewSonic branding at the back, which is much larger than the front. The stand allows you to adjust the monitor’s height and angle. It allows you to swivel, tilt and even pivot the monitor based on your preference. I tried to adjust the monitor to different heights and angles while using it and found that it is quite easy to do so. <cmsannotation type="cmsannotation" annotationid="Display and performance" comment="subhead" text="Display and performance">Display and performance</cmsannotation> Coming to the display, the ViewSonic VX2728J monitor features a 27-inch IPS panel with a 1920 x 1080 pixels resolution. It offers a refresh rate of 180 Hz, 250 nits of brightness and a response time of 0.5ms. The monitor comes with AMD FreeSync Premium and VESA Adaptive Sync. These technologies ensure that you can have a blur-free gaming experience with minimal stuttering and no tearing. While the 180Hz refresh rate makes it a treat to play fast-paced FPS games. <div type="image" title="Performance" msid="102645535" hostid="261" sizebytes="136064" caption="&amp;lt;p&amp;gt;The monitor performs well while gaming&amp;lt;/p&amp;gt;"></div> I played fast-paced games like Counter Strike: Global Offensive and PlayerUnknown's Battlegrounds on the monitor. I enjoyed playing both the games and while there were no stutters or tearing, the low-pixel density is sometimes visible in PlayerUnknown's Battlegrounds. It would have been great to have a higher resolution panel but the VX2728J manages to offer a good gaming experience. The monitor comes with several pre-sets, including FPS Game, RTS Game, Movie and more, allowing you to easily set the settings for your favourite game. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> If you are a casual gamer in the market for a monitor with a large display and a high refresh rate under ₹20,000, the ViewSonic VX2728J is a good option. Do note that you will have to make-do with a Full HD display. If this is not a deal breaker, you can go ahead with the purchase. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/hp-omen-17-gaming-laptop-review-price-performance-and-design/articleshow/102570650.cms">HP OMEN 17 review: A powerful but heavy gaming laptop with a large display</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-nord-ce-3-5g-review-powerful-mid-ranger-with-sleek-design/articleshow/102300758.cms">OnePlus Nord CE 3 5G review – Powerful mid-ranger with sleek design</a> <a href="https://www.businessinsider.in/tech/news/benq-zowie-xl2566k-gaming-monitor-review/articleshow/101218083.cms">BenQ Zowie XL2566K review – Minimalist designed monitor for the professional gamers</a>

ViewSonic VX2728J review – An affordable 27-inch monitor for gamers

<ul><li>With International Women’s Day around the corner, we look at Bumble’s journey that was started and led by women across different countries. </li><li>Its marketing campaign aims to flip the gender roles and question deep-rooted misogyny in our pop-culture. </li><li>Priyanka Chopra-backed Bumble’s Vice President of Strategy, Priti Joshi, walks us through her journey, its marketing strategy in India and how Bumble is twisting things around. </li></ul>Remember our 90’s favourite song ‘Tu hai meri Kiran’ from Darr, where the male protagonist decided who he liked, didn’t care enough to ask the woman if she was interested and stalked her until she gave up? Yeah, it was sexist. Thanks to Bumble, it has made us realise that Kiran also had a choice through its advertising campaign. 
 
 
 
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 Bumble was started by Whitney Wolfe Herd in 2014 with a mission to create a safe and empowered space for women to make the first move when forming romantic relationships and to end misogyny. The application later applied its feminist vision to different spheres of life -- business, love, and friendships. It started supporting women financially who needed a boost with <keyword id="7501216" type="UNKNOWN" weightage="20" keywordseo="Bumble-Bizz">Bumble Bizz</keyword> and normalised seeking platonic relationships through Bumble BFF. Today, it has 85 million users globally. Bumble's advertising narrative #DatingJustGotEqual across the world, has encouraged women to make the first move. Its global brand endorsers, Priyanka Chopra Jonas and Serena Williams, both married, represent a dating app simply because they mirror its ideology. 
 
 
 
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 Closer home, Priti Joshi, Vice President - Strategy, Bumble is leading this movement. Its latest marketing campaign is to flip sexist Bollywood songs and ideologies into more relevant and equal propositions. With International Women’s Day around the corner, we caught up with Joshi to understand its marketing strategy, if men are accepting being asked first, and vision for the application in India. Excerpts: When did you join Bumble? How has your personal journey been so far? Can you also walk us through some key highlights at Bumble? I joined Bumble in early 2018 leading strategic projects with a strong passion for the Bumble mission. A year and a half later, I now lead the Strategy and Analytics team and focus on driving growth in existing and new markets. My goal has always been to bring science to the art of business strategy, using creative insights from data and market research to ensure sustainable growth for Bumble. I focus heavily on expanding Bumble’s presence internationally and in our existing markets in over 150 countries across the globe. Last year, I led the strategic launch for Bumble in India and lead all marketing efforts in India today. Last year, we launched ’<a href="https://thebeehive.bumble.com/moves-making-impact">Moves Making Impact</a>’ in May, a new product feature where Bumble gives back on behalf of every woman who makes the first move in-app. This is the first time a global company has given each of its users the power to drive social good by fundraising through in-app activity. Each quarter, we give back to three different areas across human rights, public policy, or economic development and identify women who are doing good in these spaces globally. We also launched Private Detector, an in-app feature that takes an unprecedented approach to advancing safety in both the digital and real worlds. The feature automatically blurs lewd images and alerts the user that they have been sent something inappropriate. From there, the user can decide whether to view the image or block it, and if compelled, report it and the user to our moderation team. Bumble BFF is also fairly new and a unique venture. Can you tell us what the concept is and how has the reception been so far? Bumble BFF is our friendship-finding mode on the app. It is centered around normalising the need to make real friendships throughout life. Since launch, we’ve seen ~40% of women on Bumble in India using Bumble BFF mode to find new friends, whether it’s a woman connecting with other women in a new city, new moms finding other mom friends, finding a gym buddy for a spin class or a college freshman looking to make a friendship circle that would last him a lifetime. Have men opened up to the idea of not being in control of the entire process? Yes! We’ve heard from many men who use Bumble that they love it and appreciate it when women make the first move. Globally, women have made the first move over one billion times since we launched Bumble five years ago - even more exciting, since launch in India, women in India have made the first move over 3 million times! We’re also seeing that women in India are empowered and excited to make the first move - relative to women in the rest of the world, women in India are sending 2x as many messages. It’s encouraging to see that women and men in India are excited by connecting with one another across love, life, and work. In both your television ads, you chose Priyanka Chopra Jonas (engaged then) and Serena Williams - (now) two married women to endorse a dating app, why so? Bumble is so much more than just a dating app! With the addition of Bumble BFF, for friend-finding, and Bumble Bizz, for professional networking, Bumble is now a social networking platform that empowers women to make the first move in all areas of life: love, life and work. This means that you can be on Bumble without setting up a dating profile! In fact, so many of our users ‘Hide Date Mode’ and still engage in BFF and / or Bizz mode. Both Priyanka Chopra Jonas and Serena Williams represent empowered women who have made the first move across all areas of their lives. Through these first moves they have shattered stereotypes and inspired women (and men) around the world and this makes them the perfect Bumble partners. What is your marketing strategy in India and how important is India as a market for Bumble? India continues to be an important growth market for Bumble. Our marketing strategy since launch has always been to adopt a consumer-first approach to drive brand awareness and engagement. In an effort towards achieving our mission, we’re constantly leaning heavily on establishing a consistent brand narrative across various offline and digital media touchpoints, along leveraging data-driven performance marketing, influencer activations, content partnerships and experiential marketing. There are reports that Bumble is open to brands for advertising now. What kind of brands are you looking at? Will there be a filter here, too? We are always exploring interesting collaborations with various brand partners, but we don’t currently offer advertising within our app. According to reports, you placed around 500 outdoor ads just across New York for your campaign ‘Find Them on Bumble’. Even in India, you went big on outdoor advertising. In an era where brands are investing more on digital platforms, like Tinder launched in India only on the back of digital platforms, what made you choose outdoor? From a global brand perspective, it’s always been really important to us to have a physical presence in the markets where we operate and outdoor advertising moments -- whether billboards, bus shelters, experiential pop ups -- they do just that! But we don’t solely focus on outdoor. Since launch, we’ve been curating an omni-channel approach to our marketing campaigns — from driving reach, awareness and engagement through a combination of high impact outdoor and digital-first media investments across digital ads, influencer activations, and content partnerships, to name just a few channels. How many countries are you present in? Which is your largest market? Where do you plan to go next? Bumble is available in over 150 countries. We launched five years ago in the United States and the United Kingdom, so those are key markets for us. We have exciting expansion plans in new markets next year - but you’ll have to stay tuned to find out where we launch next! Have you observed any changes in the dating pool lately? We are continuing to see that more and more people globally are meeting their romantic partners online. Earlier this year, a statistics was released stating that <a href="https://qz.com/1546677/around-40-of-us-couples-now-first-meet-online/">over 40% of new couples in the United States meet online</a> and I think we will continue seeing high growth in other emerging online dating markets as it becomes less taboo to meet someone online.

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ViewSonic OMNI VX28 series 180 Hz gaming monitors with triple-certified anti-tearing technology launched in India

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ViewSonic VX2728J review – An affordable 27-inch monitor for gamers

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