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<ul><li>Vatika #NotesByNature is the world’s first <keyword id="2285" type="PERSON" weightage="20" keywordseo="Music-Album">music album</keyword> composed by plants for responsible humans.</li><li>The concept was created by ^ a t o m network.</li></ul>Vatika, a natural hair care brand, has launched an innovative initiative to create a music album named #NotesByNature, entirely created from plants for responsible humans. <div type="Youtube" id="4woZypMcRl0" title="Notes By Nature - The world's first music album by plants for responsible humans | Vatika Naturals" thumbUrl="https://i.ytimg.com/vi/4woZypMcRl0/mqdefault.jpg"></div> It is a shining example of how magical the marriage between technology and creativity can be for brands. Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five beautiful tracks, aptly titled Hudu, Bliss, Aman, Serenity and Nirvana respectively. The idea is that each track will help consumers to relax, meditate and exercise better. And for every 1,000 plays of the album, which is available on <a href="https://youtube.com/playlist?list=PLlO_GEKFszyVUIJD2xvQGhInHeePf6LoQ">YouTube</a>, <a href="https://open.spotify.com/album/1N0yBb0Ib0boSh2x7xFjWL?si=LSx9M3Y7TZiWgNVV2sKbpw">Spotify</a>, Apple music, <keyword id="881139" type="COMPANY" weightage="20" keywordseo="SoundCloud">SoundCloud</keyword>, Facebook, Instagram, Twitter and TikTok, Vatika will plant one tree. By decoding the subtle musical notes from plants with the help of today’s technology, the concept was created by ^ a t o m network – and the campaign will be extended globally to Asia, Europe and Africa. Krishan Kumar Chutani, CEO, Dabur International said: “Vatika’s commitment to nature is now in sync with our consumers desire to help the environment. The campaign is making this a reality by planting a tree for every thousand plays. We would invite responsible citizens to participate in this initiative for the noble cause” Nishant MSN, head of marketing – Vatika added: “For 25 years, Vatika Naturals has nourished our hair with rich natural ingredients, this campaign helps to nourish our mind through music created by plants and we will be rolling out this campaign at a global level very soon”. Amit Patel, Head – digital marketing and e-commerce, Dabur International elaborated: “The pandemic has led to surge in downloads of mental wellness apps and specifically, those focused on meditation and dealing with anxiety. There is no better feeling than listening to mindful music created by plants to destress in these challenging times”. Yash Kulshresth, National Creative Head ^ a t o m , "Sometimes, you don't have to invent things but apply existing innovations to put the brand in a new light. When we came across the tech, we knew it needed to have a larger purpose. Notes By Nature is a giant leap by Vatika Naturals to get into the intangible products space without diluting its core of providing natural nutrition to its consumers." Ananda Sen, National Creative Head ^ a t o m , "The concept of converting electric variations into musical graphs is unique. The original composition is by plants. We used the tech on several plants of the same ingredients to get the best output. With the musicians' help, we carefully selected the instruments with a soulful and calming appeal and created the album in 6-7 months. " Agency: ^ a t o m network. National Creative Head: Yash Kulshresth, Ananda Sen Creative Team: Ruchika Guha, Rajat Patekar Account Lead: Ruhee Chamadia Production House: Another Idea (Gaurav Gandhi) Music Composer: Sharukh &amp; Mehar

Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees

&#xa0;India has been a big market for cosmetic, beauty and personal health care products. According to a study words like 'natural', 'organic', 'botanical', 'free from' some harsh chemical, and even 'religious compliance' helps in the sale of products. 
 According to a survey carried out by research firm <keyword id="365383" type="COMPANY" weightage="20" keywordseo="Euromonitor">Euromonitor</keyword>, says that over half of Indian consumers reported 'natural or organic' features influencing hair and skin care purchase decisions. 
 
71% of the consumers feel that a face cream or lotion will be chosen by them if it claims to be natural, 38% said that they would buy hair products if it had botanical ingredients. Religious aspects will be also be taken into consideration by 17%.&#xa0; 
 "Time-pressed consumers are seeking convenience in beauty and personal care routines and are aware of damaging effects of harsh chemicals. This has spurred demand for natural beauty and personal care products as a safer alternative. In a market like India where herbal and ayurvedic hair and skin care has a legacy of usage (for example, henna, bhringraj or brahmi oil, or herbal face packs), awareness and benefits of herbal or botanical ingredients are high," <keyword id="332696" type="COMPANY" weightage="20" keywordseo="Euromonitor-International">Euromonitor International</keyword> survey analyst <keyword id="3704149" type="UNKNOWN" weightage="20" keywordseo="priyanka-bagde">Priyanka Bagde</keyword> told ET. 
 
It has been confirmed by the executives at online stores and supermarkets that natural products rock the shelves. 
 "Consumers are looking for simplicity. Brands with too much complexity and claims hard to understand need to revisit their consumer proposition," said Devendra Chawla, president-food and FMCG, <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword>. 
 Looking at the trend, the cosmetic giant L’Oreal has rolled out an ayurvedic shampoo, conditioner and cream under its Garnier Ultra Blends brand, <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> relaunched Ayush and acquired hair oil brand Indulekha, while <keyword id="40233" type="COMPANY" weightage="20" keywordseo="emami">Emami</keyword> bought out Kesh King Hair oil. 
 "Millennial consumers are leading the trend - they are increasingly seeking the natural, untouched, un-made-up look from their beauty care products. As they become savvier about 'green' choices, we are seeing a marked shift in preferences in favour of natural products," Praveen Jaipuriar, marketing head-personal care of <keyword id="62997" type="CITY" weightage="20" keywordseo="Dabur">Dabur</keyword>, maker of <keyword id="4710578" type="CITY" weightage="20" keywordseo="Vatika">Vatika</keyword> shampoo and <keyword id="63066" type="ORGANIZATION" weightage="20" keywordseo="Fem">Fem</keyword> bleach told ET. 
 The trend accelerated with <keyword id="6355107" type="PERSON" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>’s <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">patanjali</keyword> Ayurved about an year ago. Other companies like Dabur and <keyword id="162901" type="COMPANY" weightage="20" keywordseo="Himalya">Himalya</keyword>, traditionally had that natural tag. 
 
Euromonitor's Bagde added: "While herbal and ayurvedic companies like Dabur, Himalaya and Patanjali are promoting their natural and herbal products to encash this demand, other players are either extending their product lines to add natural features or are acquiring well-known ayurvedic brands to stay competitive." 
(image: youtube)

Indians prefer desi products, consider religion also before buying personal care items

Guess which two Indian companies managed to make it to the Fortune Next 500 this year? <keyword id="54613" type="COMPANY" weightage="20" keywordseo="makemytrip">MakeMyTrip</keyword> and <keyword id="65866" type="COMPANY" weightage="20" keywordseo="IRCTC">IRCTC</keyword>. Yes, we ain’t kidding. As per an Economic Times report, the companies, with a majority of mid-sized organizations are capable of breaking into the <keyword id="2941844" type="UNKNOWN" weightage="20" keywordseo="Fortune-India-500">Fortune India 500</keyword>. 
 iPhone distributor in India, <keyword id="72596" type="CITY" weightage="20" keywordseo="Redington">Redington</keyword> tops the list with annual revenue of over Rs 1,690 crore followed by Inox Wind with annual takings of Rs 1,689 crore, ISMT (Rs 1,685 crore), Emcure Pharmaceuticals (Rs 1,683.5 crore) and Orientcraft (Rs 1,683 crore). 
 
In the lists of 500 organizations, 434 are privately held and contribute 86% of the total revenue and also the companies are biased towards manufacturing rather than providing services. 
Along with that, the sectors that are dominating the entire listings are basic materials, food and agriculture products, pharmacy and information technology; while the laggards include capital goods and iron and steel. 
 
 
The top 10 however, includes Orient Paper &amp; Industries, FAG Bearings India, Lycos Internet, Vatika and Cochin Shipyard. 
 
Fortune, in a statement said, "The 434 private companies on the list, which account for 86 per cent of the total revenue, have seen 6.3% growth, while the 31 government-owned companies with 6.9% share have seen a 7.7% decline. There are 35 foreign-owned companies on the list with a 7.1% share have seen a 7.9% growth." 
 Quoting the 500 companies, the magazine said, "These companies keep the wheels of the economy moving. They are not the massive conglomerates that seem to define <keyword id="46431" type="CITY" weightage="20" keywordseo="India-Inc">India Inc</keyword> in the media or public consciousness." 
 
These are also the companies that account "for a good chunk of India's industry, often these are the companies that keep the larger, Fortune India 500 companies in the game by contracting out services or providing components".

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Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees

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Indians prefer desi products, consider religion also before buying personal care items

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MakeMyTrip, IRCTC make it to the Fortune India Next 500 list

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