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Here comes one of the key festivals of 2014, the <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword> or the <keyword id="42174" type="UNKNOWN" weightage="100" keywordseo="Makar-Sankranti">Makar Sankranti</keyword>, and several <keyword id="1453380" type="UNKNOWN" weightage="100" keywordseo="brand-marketers">brand marketers</keyword> have launched interesting campaigns to <keyword id="382268" type="UNKNOWN" weightage="100" keywordseo="leverage">leverage</keyword> the <keyword id="33914" type="UNKNOWN" weightage="100" keywordseo="festive-occasion">festive occasion</keyword>. When you take a closer look at these campaigns, you realise that different <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword> have different objectives – a few are eyeing an increase in sales via <keyword id="112217" type="UNKNOWN" weightage="100" keywordseo="Discounts">discounts</keyword> and bonus packs; some companies are trying to socialise their products and key messages with consumers; a few are strengthening their <keyword id="35657" type="COMPANY" weightage="100" keywordseo="brand-equity">brand equity</keyword> and others are focused on enhancing <keyword id="1284549" type="UNKNOWN" weightage="100" keywordseo="Customer-Experience">customer experience</keyword>. Another interesting observation is – all types of brands (local, national and multinational) are running campaigns across different <keyword id="2014275" type="UNKNOWN" weightage="100" keywordseo="Media-platforms">media platforms</keyword>. But the clear choice is the <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword>, followed by the print, <keyword id="12905" type="COMPANY" weightage="100" keywordseo="Radio">radio</keyword> and the <keyword id="2014281" type="ORGANIZATION" weightage="100" keywordseo="OOH">OOH</keyword>. <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword> emerges as the leading market for promotions, followed by <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword>, <keyword id="6355588" type="ORGANIZATION" weightage="100" keywordseo="Rajasthan">Rajasthan</keyword>, <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>, NCR and others. 
 <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI Bank</keyword> is one of the major national advertisers during this festive season, promoting its <keyword id="1200039" type="UNKNOWN" weightage="100" keywordseo="Tab-Banking">Tab Banking</keyword> to facilitate new account opening from the comfort of your home or office. The bank has been advertising in newspapers, on the <keyword id="6357247" type="PERSON" weightage="100" keywordseo="Internet">Internet</keyword> and on billboards placed at strategic locations. The visual on the creative shows a diligent executive helping his customer open a bank account while the customer is enjoying the Uttarayan festival. The ad copy outlines a consumer-centric message with the help of a heading and a brand-centric message with the help of a sub-heading. The body copy explains a bit more about Tab Banking and provides a call-to-action. The <keyword id="529279" type="UNKNOWN" weightage="100" keywordseo="brand-positioning">brand positioning</keyword> statement has been reinforced in the closing line. Overall, all the elements look finely blended! 
 
 
 
Another print advertisement that recently appeared in <keyword id="5065" type="COMPANY" weightage="100" keywordseo="Ahmedabad">Ahmedabad</keyword> Times is that of <keyword id="6354923" type="COMPANY" weightage="100" keywordseo="Vodafone-India">Vodafone India</keyword>. The company is promoting its <keyword id="1404687" type="UNKNOWN" weightage="100" keywordseo="3G-dongle">3G dongle</keyword> as the one that offers fastest download @ 21.2 Mbps and encouraging consumers to download their favourite movies. The creative uses a kite that has <keyword id="1718" type="UNKNOWN" weightage="100" keywordseo="Bollywood-stars">Bollywood stars</keyword> on it. Although the visual element is not as well blended as in the previous ad, Vodafone has managed to address the Uttarayan spirit. A local <keyword id="2014292" type="UNKNOWN" weightage="100" keywordseo="Eye-care-brand">eye care brand</keyword>, <keyword id="2014295" type="UNKNOWN" weightage="100" keywordseo="R-Kumar-Opticians">R Kumar Opticians</keyword>, has also positioned the <keyword id="757" type="UNKNOWN" weightage="100" keywordseo="sunglasses">sunglasses</keyword> as an essential <keyword id="2014296" type="UNKNOWN" weightage="100" keywordseo="Safety-accessory">safety accessory</keyword> while flying kites. 
 
 <keyword id="150673" type="COMPANY" weightage="100" keywordseo="Dell-India">Dell India</keyword> has announced 100% <keyword id="470101" type="UNKNOWN" weightage="100" keywordseo="Cashback">cashback</keyword> for lucky winners who purchase a <keyword id="2014299" type="UNKNOWN" weightage="100" keywordseo="Dell-Inspiron-11">Dell Inspiron 11</keyword> this Sankranti. The company is primarily running its campaigns in the <keyword id="45104" type="UNKNOWN" weightage="100" keywordseo="Print-Media">print media</keyword> and on the Internet. Several other smaller and local brands have also announced limited period offers to lure customers. 
 
 
 Finally, a leading <keyword id="10689" type="ORGANIZATION" weightage="100" keywordseo="radio-station">radio station</keyword>, <keyword id="9734" type="COMPANY" weightage="100" keywordseo="Radio-Mirchi">Radio Mirchi</keyword> (Ahmedabad), has come up with a <keyword id="1486610" type="UNKNOWN" weightage="100" keywordseo="social-initiative">social initiative</keyword> to protect two-wheeler riders from the brutal <keyword id="2014307" type="UNKNOWN" weightage="100" keywordseo="Patang-manjha">patang manjha</keyword> (thread) by distributing free life-saving neck safety belts in various parts of the city. In an interview, <keyword id="103028" type="PERSON" weightage="80" keywordseo="Sumit-Aggarwal">Sumit Aggarwal</keyword>, cluster head of Radio Mirchi in Gujarat, said, “In addition to bringing <keyword id="4578" type="COMPANY" weightage="80" keywordseo="entertainment">entertainment</keyword> to the Amdavadis, we intend to evolve as a responsible media company and this activity is a step in that direction.” The campaign has received good response and commuters have been queuing up to collect the safety belts. This initiative by Radio Mirchi is presented by <keyword id="907098" type="ORGANIZATION" weightage="80" keywordseo="CIMS-Hospital">CIMS Hospital</keyword>, in association with Sanghi Cement, The Grand Bhagwati and Boulevard9 Luxury Resort &amp; Spa. 
 
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying high, brand marketers are holding the firki and giving dheel to the kite. 
 
About the author: Ami Shah is the co-founder and creative director of IntelliAssist. You can contact her on <a href="http://twitter.com/amishah0505" target="_parent">Twitter</a> | <a href="http://in.linkedin.com/in/amishah0505/" target="_parent">LinkedIn</a> | <a href="mailto:ami@intelliassist.in">ami@intelliassist.in</a>

How
Brand Marketers Are Engaging With Consumers This Uttarayan

If the snapshots of a frozen Niagara have chilled you to the bones and the gradual dip in mercury at home keeps you shivering, here is the best remedy to beat the last leg of the icy cold <keyword id="46788" type="UNKNOWN" weightage="100" keywordseo="Winter">winter</keyword>. Celebrate <keyword id="6494293" type="UNKNOWN" weightage="100" keywordseo="Lohri">Lohri</keyword> this year with <keyword id="28762" type="ENTERTAINMENT" weightage="100" keywordseo="fire">fire</keyword> and flamboyance – with the beating of dhol, <keyword id="6920" type="CITY" weightage="100" keywordseo="Bhangra">bhangra</keyword> &amp; <keyword id="465865" type="PERSON" weightage="100" keywordseo="giddha">giddha</keyword> dancing, blazing bonfires and mithas of traditional sweets. Lohri is a popular <keyword id="404010" type="UNKNOWN" weightage="100" keywordseo="harvest-festival">harvest festival</keyword>, celebrated all over <keyword id="55424" type="CITY" weightage="100" keywordseo="Northern-India">Northern India</keyword> in the middle of January, and Monday the 13th is the stipulated date this year. 
 Essentially a <keyword id="2012366" type="UNKNOWN" weightage="100" keywordseo="Rural-festival">rural festival</keyword> held in <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>, <keyword id="41646" type="COMPANY" weightage="100" keywordseo="Haryana">Haryana</keyword>, <keyword id="66" type="COMPANY" weightage="100" keywordseo="Delhi">Delhi</keyword> and some parts of <keyword id="6358126" type="CITY" weightage="100" keywordseo="Himachal-Pradesh">Himachal Pradesh</keyword> and <keyword id="6357972" type="COMPANY" weightage="100" keywordseo="Jammu">Jammu</keyword>, this one celebrates the bountiful harvests as the ravi crops (winter crops including wheat, barley, mustard, <keyword id="56382" type="UNKNOWN" weightage="100" keywordseo="Sesame">sesame</keyword> and peas) are gathered while people unite in thanksgiving and pray for prosperity. Held on the last day of the month Paush, Lohri also marks the Sun’s entry into the northern hemisphere, popularly known as <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword>. This signifies the end of the cold, dark winter days and bonfires are lit to worship the Sun – the eternal spark of life. Lohri melas (festivals) are also held every year to celebrate the occasion. 
 A week before the festival, children start gathering <keyword id="1066921" type="UNKNOWN" weightage="100" keywordseo="firewood">firewood</keyword> and go from door to door, singing old folk songs and collecting their <keyword id="2012376" type="UNKNOWN" weightage="100" keywordseo="Lohri-loot">Lohri loot</keyword> – a wide variety of scrumptious sweets like <keyword id="2012377" type="UNKNOWN" weightage="100" keywordseo="Rewri">rewri</keyword>, <keyword id="529387" type="UNKNOWN" weightage="100" keywordseo="Gajak">gajak</keyword>, <keyword id="137842" type="UNKNOWN" weightage="100" keywordseo="jaggery">jaggery</keyword>, <keyword id="116024" type="UNKNOWN" weightage="100" keywordseo="Peanut">peanut</keyword> chikki and <keyword id="6427332" type="COMPANY" weightage="100" keywordseo="TIL">til</keyword> (sesame) barfi. On the D-day, after sundown, people rush to the <keyword id="2012365" type="UNKNOWN" weightage="100" keywordseo="Bonfire-celebration">bonfire celebration</keyword>, followed by a gala evening filled with songs, dances and feasting. The festival also holds great significance for the newlyweds and the newborns whose first Lohri is celebrated with pomp and splendour. 
 This year, too, the Lohri bashes are all set to fire up the festivities in spite of the <keyword id="517425" type="UNKNOWN" weightage="100" keywordseo="biting-cold">biting cold</keyword> of the past few days. It has been partly cloudy in the national capital of Delhi, along with early <keyword id="49908" type="UNKNOWN" weightage="100" keywordseo="MORNING-FOG">morning fog</keyword> and a chilly breeze, but the day gets warmer with an occasional burst of sunshine. It has not rained either, as predicted by the MeT department, and the minimum temperature on the Lohri day is expected to hover between 4 and 6°C. Incidentally, the Jaffarpur Kalan area in Delhi has already recorded the lowest minimum temperature of 1.4°C a couple of days ago. The city also witnessed the worst fog in four years, with flight and train operations coming to a standstill. 
 
Such chilly weather means the bonfires must be extra large this time and the celebrations should get bigger as the sun goes down on Monday. Start the ritual with parikrama – circling the bonfire, chanting prayers, singing folk songs and putting in loads of til (sesame), <keyword id="2012380" type="UNKNOWN" weightage="100" keywordseo="Moongphali">moongphali</keyword> (peanuts), <keyword id="2012381" type="UNKNOWN" weightage="100" keywordseo="Chirwa">chirwa</keyword> (puffed rice) and <keyword id="82600" type="UNKNOWN" weightage="100" keywordseo="Maize">maize</keyword> (<keyword id="74000" type="UNKNOWN" weightage="100" keywordseo="Popcorn">popcorn</keyword>) into the fire, as the old custom demands. Some even pour milk and water near the circle of fire. These prayers and offerings to the Sun are said to bring peace, harmony and prosperity throughout the year. When the parikrama is over, it is time to exchange gifts and distribute the prasad or puja offerings that mostly include peanuts, til, gajak, jaggery and other munchies. 
 
 
 
But Lohri also signifies a great celebration of life – dancing, feasting and revelry that bring in good cheer. So it’s time to go balle balle with some dazzling outfits, lively dance numbers, Patiala pegs and lip-smacking <keyword id="33659" type="UNKNOWN" weightage="100" keywordseo="Punjabi-Cuisine">Punjabi cuisine</keyword>. Women can’t go much wrong with the <keyword id="2012402" type="UNKNOWN" weightage="100" keywordseo="Lohri-fashion">Lohri fashion</keyword>, though. A <keyword id="2012403" type="UNKNOWN" weightage="100" keywordseo="Patiala-suit">Patiala suit</keyword> with bright-hued <keyword id="531498" type="UNKNOWN" weightage="100" keywordseo="Phulkari">phulkari</keyword> work or heavily embellished <keyword id="6481130" type="UNKNOWN" weightage="100" keywordseo="zardozi">zardozi</keyword> designs, matching dupatta and gold/kundan jewellery complete the <keyword id="2012391" type="UNKNOWN" weightage="100" keywordseo="Ethnic-ensemble">ethnic ensemble</keyword> for this occasion. Go for bold colours and bright shades – not only for your outfit but also for your make-up. The more adventurous can always try glitter and rhinestone make-up to add some extra dazzle. Sport a front puff or a chotti (braid) with a parandi (decorative tassel) and walk out as the belle of the ball – ready to bhangra and giddha all evening, till the fire dies down. 
 Those in love with gourmet food are also looking forward to the celebrations. Start your evening with some spicy chat and tikka; wash it down with a Patiala peg or two or some sweet/salty lassi, and move on to a sumptuous dinner of <keyword id="2012392" type="UNKNOWN" weightage="100" keywordseo="Makhani-di-dal">makhani di dal</keyword>, <keyword id="460117" type="UNKNOWN" weightage="100" keywordseo="sarson-da-saag">sarson da saag</keyword> and <keyword id="2012393" type="PERSON" weightage="100" keywordseo="Makki-di-roti">makki di roti</keyword> (more here on <a href="http://www.businessinsider.in/Top-Indian-Foods-For-Your-Palate-Must-try-Items-FromEvery-State/articleshow/22515429.cms">top Indian foods</a>), followed by the traditional dessert – <keyword id="2012394" type="UNKNOWN" weightage="100" keywordseo="Gajar-da-halwa">gajar da halwa</keyword> or <keyword id="2012395" type="UNKNOWN" weightage="100" keywordseo="Mong-dal-da-halwa">mong dal da halwa</keyword>. 
 Although Lohri is mostly celebrated in Northern India, similar festivals are held in the East and the South. In <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword>, it is <keyword id="42174" type="UNKNOWN" weightage="100" keywordseo="Makar-Sankranti">Makar Sankranti</keyword> on January 14, just a day after Lohri. It is considered as one of the most auspicious days and lakhs of people from all over India take a <keyword id="6365583" type="UNKNOWN" weightage="100" keywordseo="Holy-dip">holy dip</keyword> at the confluence of the river <keyword id="79976" type="UNKNOWN" weightage="100" keywordseo="Ganges">Ganges</keyword> and the <keyword id="55869" type="UNKNOWN" weightage="100" keywordseo="Bay-of-Bengal">Bay of Bengal</keyword>. In <keyword id="28504" type="CITY" weightage="100" keywordseo="Kerala">Kerala</keyword>, it is <keyword id="38378" type="UNKNOWN" weightage="100" keywordseo="pongal">Pongal</keyword> from January 13 and the four-day harvest festival marks the start of a <keyword id="2012401" type="UNKNOWN" weightage="100" keywordseo="New-cycle">new cycle</keyword> as the Sun enters the northern hemisphere. And in <keyword id="6354915" type="CITY" weightage="100" keywordseo="Assam">Assam</keyword>, people celebrate the <keyword id="523926" type="UNKNOWN" weightage="100" keywordseo="Magh-Bihu">Magh Bihu</keyword> or <keyword id="95767" type="UNKNOWN" weightage="100" keywordseo="Bhogali-Bihu">Bhogali Bihu</keyword> on January 14, an equivalent of Makar Sankranti and Pongal. 
 
With so many festivities coming up in the next few days, we wish all our readers happiness, prosperity, and most importantly, a thawing of the heart. Our emotions freeze up at times; our sensitivity becomes numb and our empathy well often runs dry. So what better time is there than today for a renewal of self? That’s what Lohri or the bonfire celebration is all about – it tells us to thaw out our hearts and celebrate a fresh start, a new cycle of life.

Happy
Lohri! It’s Now Bonfire Time, Folks!

When the winter is right upon us and holidays are back with a bang, can festivals be far behind? It is <keyword id="24087" type="COMPANY" weightage="100" keywordseo="carnival">carnival</keyword> time across India – a time to celebrate and share all things good in true Yuletide spirit. So we bring you seven offbeat <keyword id="6385705" type="UNKNOWN" weightage="100" keywordseo="events">events</keyword> – a mix of modern concepts and traditional happenings that celebrate the varied and vibrant art and culture of the country. And then there will be Christmas <keyword id="192" type="UNKNOWN" weightage="100" keywordseo="Celebrations">celebrations</keyword> all over India. Let go of your toil &amp; care, and connect to retune your life. Happy holidays! 
 
Life at its exotic best – <keyword id="78069" type="UNKNOWN" weightage="100" keywordseo="Rann-Utsav">Rann Utsav</keyword> (<keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword>) It’s a desert <keyword id="58" type="ENTERTAINMENT" weightage="100" keywordseo="Festival">festival</keyword> with a difference. The white salt marsh, spread across some 7,000 sq km in Gujarat, attracts thousands to the Great Rann every year, revealing the many-hued life and culture of <keyword id="6361801" type="COMPANY" weightage="100" keywordseo="Kutch">Kutch</keyword>. The journey from Bhuj will take you to the colourful Tent City at <keyword id="1967990" type="UNKNOWN" weightage="100" keywordseo="Dhordo-village">Dhordo village</keyword> and other exotic locations such as <keyword id="1967991" type="PERSON" weightage="100" keywordseo="Hodko">Hodko</keyword>, <keyword id="1967994" type="UNKNOWN" weightage="100" keywordseo="Bhirandiyara">Bhirandiyara</keyword>, <keyword id="144766" type="CITY" weightage="100" keywordseo="Khavda">Khavda</keyword>, <keyword id="476012" type="UNKNOWN" weightage="100" keywordseo="Kalo-Dungar">Kalo Dungar</keyword> (<keyword id="226408" type="COMPANY" weightage="100" keywordseo="Black-Hills">Black Hills</keyword>) and the <keyword id="656787" type="UNKNOWN" weightage="100" keywordseo="Mandvi-beach">Mandvi beach</keyword>. The great white saltpan in the distance looks mesmeric and nearby, you can catch the haunting tunes played by the locals on their jodia pava (twin-flutes). While you are here, <keyword id="76631" type="UNKNOWN" weightage="100" keywordseo="Folk-music">folk music</keyword>, dances, camel safaris and wildlife viewing will fill your days. A stay at the bhunga (egg-shaped mud huts), a taste of the Kutchi cuisine and the exquisite local art will enthral you further. In mid-January, Kutch celebrates the traditional <keyword id="4062388" type="UNKNOWN" weightage="100" keywordseo="Kite-festival">kite festival</keyword> <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword> and you can watch the spectacular view as thousands of flying beauties dot the sky. 
When: Dec 15-March 18 
What it costs: Rs 7,900-22,500 plus taxes per person on twin sharing basis. 
Image: Rann-utsav.com 
 
 
 
Shake a leg at <keyword id="91958" type="UNKNOWN" weightage="100" keywordseo="Sunburn-festival">Sunburn Festival</keyword> (<keyword id="826" type="CITY" weightage="100" keywordseo="Goa">Goa</keyword>) If the <keyword id="24879" type="CITY" weightage="100" keywordseo="Sun">sun</keyword>, seas and <keyword id="6354530" type="CITY" weightage="100" keywordseo="music">music</keyword> allure you to distraction, it’s time to head for the coastal capital for a rocking experience. Sunburn is the coolest <keyword id="881528" type="UNKNOWN" weightage="100" keywordseo="electronic-dance-music-festival">electronic dance music festival</keyword> to invade the <keyword id="1834821" type="UNKNOWN" weightage="100" keywordseo="indian-beaches">Indian beaches</keyword>, now entering Season 7 with pomp and style. With custom stages in the making, numerous genres of music on offer and some world famous DJs &amp; <keyword id="49237" type="PERSON" weightage="100" keywordseo="Artistes">artistes</keyword> debuting, it is surely going to be an electrifying extravaganza that could be the party of parties in Goa. Get ready for some fun, frolic and froth even as the music captures your soul and you can’t stop dancing. 
When: Dec 27-29 
What it costs: Rs 9,250-15,500 per person. 
Image: Wikimedia Commons 
 
 
 
Super fun at <keyword id="1968003" type="UNKNOWN" weightage="100" keywordseo="Vh1-Supersonic">Vh1 Supersonic</keyword> (Goa) Another electrifying <keyword id="6356630" type="ORGANIZATION" weightage="100" keywordseo="EDM">EDM</keyword> (<keyword id="42249" type="COMPANY" weightage="100" keywordseo="electronic-dance-music">electronic dance music</keyword>) event that will be held in Goa this year. A super line-up of artistes and DJs from all over the globe will keep you spellbound with some rocking music while dancing gets even better when you are grooving on the <keyword id="8688" type="ORGANIZATION" weightage="100" keywordseo="SEA">sea</keyword> shore. And guess who is leading the super fest? None other than the electronic music promoter <keyword id="135873" type="PERSON" weightage="100" keywordseo="Nikhil-Chinapa">Nikhil Chinapa</keyword> who has left Sunburn and is now starting his own show. The <keyword id="1968004" type="UNKNOWN" weightage="100" keywordseo="Debut-edition">debut edition</keyword> this year is purely for <keyword id="6355317" type="ENTERTAINMENT" weightage="100" keywordseo="Dance">dance</keyword> music fans, but it could be a <keyword id="1968005" type="UNKNOWN" weightage="100" keywordseo="Multi-genre-festival">multi-genre festival</keyword> within the next year or two. So let’s wait and watch the magic happen. 
When: Dec 26-30 
What it costs: Keep a tab, the organisers will soon come up with the ticket pricing. 
Image: Gosupersonic.in 
 
 
 
Wellness fest at Zambhala (Goa) If you are seeking wellness and harmony this <keyword id="6389817" type="ORGANIZATION" weightage="100" keywordseo="new-year">New Year</keyword>, the <keyword id="1968009" type="UNKNOWN" weightage="100" keywordseo="Zambhala-Yoga">Zambhala Yoga</keyword>, <keyword id="1968008" type="ENTERTAINMENT" weightage="100" keywordseo="Music-and-Life-Spirit-Festival">Music and Life Spirit Festival</keyword> could be the <keyword id="1968010" type="UNKNOWN" weightage="100" keywordseo="Lifestyle-event">lifestyle event</keyword> for you. Debuting this December, it is going to be an annual festival that brings together <keyword id="1968011" type="UNKNOWN" weightage="100" keywordseo="Yoga-experts">yoga experts</keyword>, <keyword id="551676" type="UNKNOWN" weightage="100" keywordseo="spiritual-teachers">spiritual teachers</keyword>, <keyword id="25205" type="PERSON" weightage="100" keywordseo="doctors">doctors</keyword>, <keyword id="21324" type="UNKNOWN" weightage="100" keywordseo="Therapists">therapists</keyword>, <keyword id="145052" type="UNKNOWN" weightage="100" keywordseo="healers">healers</keyword>, <keyword id="6367711" type="UNKNOWN" weightage="100" keywordseo="Musicians">musicians</keyword> and <keyword id="1792" type="ORGANIZATION" weightage="100" keywordseo="artists">artists</keyword> from all over the globe. So that one may nurture the power of self and live with positive energy. The yoga part of the festival is especially interesting as it will focus on various methods of yoga and <keyword id="6388212" type="UNKNOWN" weightage="100" keywordseo="meditation">meditation</keyword> – all curated to ensure a better and <keyword id="1968013" type="UNKNOWN" weightage="100" keywordseo="Healthier-living">healthier living</keyword>. Then there will be talks and workshops on <keyword id="639756" type="UNKNOWN" weightage="100" keywordseo="life-skills">life skills</keyword> and <keyword id="1968014" type="UNKNOWN" weightage="100" keywordseo="Alternative-healing">alternative healing</keyword>. Overall, quite a new concept and could be worth joining. 
When: Dec 21-22 
What it costs: Rs 2,800 per person for participation; day passes available at venue for Rs 1,600 while kids under the age of 12 can attend for free. Event to be held at Bardo, Morjim, in North Goa. 
Image: Zambhala.in 
 
 
 
Melody, masti at <keyword id="1968016" type="UNKNOWN" weightage="100" keywordseo="Mt-Abu-Winter-Festival">Mt Abu Winter Festival</keyword> (<keyword id="6355588" type="ORGANIZATION" weightage="100" keywordseo="Rajasthan">Rajasthan</keyword>) Come December and this hill resort in the heart of Rajasthan pulsates with festive notes. A grand procession marks the beginning, diyas are set floating on the <keyword id="455501" type="UNKNOWN" weightage="100" keywordseo="Nakki-Lake">Nakki Lake</keyword> in the evenings and spectacular <keyword id="54214" type="UNKNOWN" weightage="100" keywordseo="Fireworks">fireworks</keyword> light up the night sky. <keyword id="29645" type="UNKNOWN" weightage="100" keywordseo="Performers">Performers</keyword> and <keyword id="6360759" type="COMPANY" weightage="100" keywordseo="artisans">artisans</keyword> from all over the state assemble here, bringing to life the rich culture and traditions of this princely state. Give in to the serene magic of music – the folk, the shehnai and the <keyword id="6401082" type="PERSON" weightage="100" keywordseo="Sufi">Sufi</keyword> strains. Or join the Rajasthani dancers with full zest. The thrilling <keyword id="1968020" type="UNKNOWN" weightage="100" keywordseo="Fire-dance">fire dance</keyword> of Bikaner, the graceful <keyword id="1968022" type="UNKNOWN" weightage="100" keywordseo="Ghoomer">Ghoomer</keyword> and <keyword id="1968023" type="UNKNOWN" weightage="100" keywordseo="Terahtali">Terahtali</keyword>, the lively <keyword id="1288524" type="UNKNOWN" weightage="100" keywordseo="Kalbelia">Kalbelia</keyword> and the fascinating <keyword id="1622221" type="UNKNOWN" weightage="100" keywordseo="Gair">Gair</keyword> of Mewar are sure to take your breath away. For the adventurous, there’s a long list of contests – rowing, horse races, tug-of-war, gilli danda, <keyword id="6799761" type="SPORT" weightage="100" keywordseo="Kite-flying">kite flying</keyword> and even 20-20 cricket. Shop for exquisite <keyword id="6502685" type="UNKNOWN" weightage="100" keywordseo="Handicraft">handicraft</keyword> and taste the delectable local food to make the most of this colourful carnival. 
When: Dec 29-31 
What it costs: A trip to <keyword id="434732" type="PERSON" weightage="100" keywordseo="Mt-Abu">Mt Abu</keyword> suits every budget and starts from Rs 7,000-8,000 per person on twin sharing basis. 
Image: Wikimedia Commons 
 
 
 
The beat of sun, surf &amp; ruins – <keyword id="1968024" type="UNKNOWN" weightage="100" keywordseo="Mamallapuram-Dance-Festival">Mamallapuram Dance Festival</keyword> (<keyword id="12864" type="COMPANY" weightage="100" keywordseo="Chennai">Chennai</keyword>) If you missed the Konark dance festival in Odisha earlier this month, travel south to the beach town of <keyword id="385028" type="CITY" weightage="100" keywordseo="Mamallapuram">Mamallapuram</keyword> (also known as <keyword id="73041" type="CITY" weightage="100" keywordseo="Mahabalipuram">Mahabalipuram</keyword>), around 60 km south of Chennai, and soak in the <keyword id="1968025" type="UNKNOWN" weightage="100" keywordseo="Open-air-dance-festival">open air dance festival</keyword>. One can never find a more majestic backdrop with the <keyword id="1968028" type="UNKNOWN" weightage="100" keywordseo="Monolithic-rock-sculptures">monolithic rock sculptures</keyword> and temples rising above the golden shore and the endless waves breaking nearby. This ancient port town of the Pallava dynasty hosts a month-long festival that brings to life classical and <keyword id="522230" type="UNKNOWN" weightage="100" keywordseo="folk-dances">folk dances</keyword> from all over India – <keyword id="14944" type="PERSON" weightage="100" keywordseo="Bharatanatyam">Bharatanatyam</keyword>, <keyword id="6386949" type="COMPANY" weightage="100" keywordseo="Kuchipudi">Kuchipudi</keyword>, <keyword id="255053" type="CITY" weightage="100" keywordseo="Kathakali">Kathakali</keyword>, <keyword id="1300412" type="UNKNOWN" weightage="100" keywordseo="mohini-attam">Mohini Attam</keyword>, <keyword id="6354459" type="ORGANIZATION" weightage="100" keywordseo="Odissi">Odissi</keyword>, <keyword id="210" type="PERSON" weightage="100" keywordseo="Kathak">Kathak</keyword> and more. The exact venue is close to <keyword id="1968030" type="UNKNOWN" weightage="100" keywordseo="Arjunas-Penance">Arjuna’s Penance</keyword>, a bass relief sculpted on the face of two gigantic adjacent rocks. While in Mamallapuram, you must visit Cholamadal artists’ village and shop for some exquisite handcrafted items. 
When: Dec 27-Jan 26 
What it costs: Most tour operators offer customised pricing, depending on itinerary and package; may cost around Rs 7,000 per person on twin sharing basis. 
Image: Tamilnadutourism.org 
 
 
 
A symphony of Indian traits – <keyword id="1968032" type="UNKNOWN" weightage="100" keywordseo="Cochin-Carnival">Cochin Carnival</keyword> (Kerala) This is one colourful carnival that calls for fun, feasting and revelry. It’s an age-old event and dates back to the colonial days when the Portuguese held <keyword id="9735" type="UNKNOWN" weightage="100" keywordseo="new-year-celebrations">New Year celebrations</keyword>. Now it offers loads of <keyword id="1783440" type="UNKNOWN" weightage="100" keywordseo="carnival-games">carnival games</keyword>, <keyword id="1968033" type="UNKNOWN" weightage="100" keywordseo="Beach-games">beach games</keyword>, races (how about some dirt biking), dancing and fireworks. Locals dress up in <keyword id="1968034" type="UNKNOWN" weightage="100" keywordseo="Fancy-costumes">fancy costumes</keyword> and the grand finale includes a huge procession on New Year’s Day – complete with drum beats, music and embellished elephants. But just like a full-blooded carnival, it has more to offer that attracts thousands of visitors from all over the globe. While the North and <keyword id="1968035" type="UNKNOWN" weightage="100" keywordseo="South-Indian-folk-dances">South Indian folk dances</keyword> set the stages on fire, a three-month-long <keyword id="1968037" type="UNKNOWN" weightage="100" keywordseo="International-exhibition-of-contemporary-art">international exhibition of contemporary art</keyword> (they call it <keyword id="1055137" type="UNKNOWN" weightage="100" keywordseo="Kochi-Muziris-Biennale">Kochi-Muziris Biennale</keyword>) was also held across the state in 2012-13. So it should be back next December to delight <keyword id="1643" type="UNKNOWN" weightage="100" keywordseo="Art-lovers">art lovers</keyword> and Aspinwall in <keyword id="6361494" type="UNKNOWN" weightage="100" keywordseo="Fort-Kochi">Fort Kochi</keyword> is expected to be the main venue for the second edition. 
When: Dec 25-Jan 1 at Fort Kochi. 
What it costs: A week’s vacation in Kerala may cost around Rs 16,000 per person on twin sharing basis (excluding airfare). 
Image: Keralatourism.org

Seven
Indian Festivals You Must Not Miss This December

<keyword id="42174" type="PERSON" weightage="20" keywordseo="Makar-Sankranti">Makar Sankranti</keyword> is one of the most auspicious times in a year that marks the transition of the Sun from Dakshinayan to Uttarayan. Entering the zodiac sign of Makar (Capricorn) on this day, the sun begins its northward movement for the next six months. Makar Sankranti is a famous festival and is celebrated in various parts of the country with different customs and local traditions. Every year, Makar Sankranti falls on the 14th of January. The festival is celebrated with great enthusiasm to worship the Sun god. <cmsannotation type="cmsannotation" annotationid="Makar Sankranti date and puja time in 2021" comment="subhead" text="Makar Sankranti date and puja time in 2021"><keyword id="7218128" type="UNKNOWN" weightage="20" keywordseo="makar-sankranti-date">Makar Sankranti date</keyword> and puja time in 2021</cmsannotation> Makar Sankranti will be observed on January 14, which falls on a Thursday. The most auspicious time on Makar Sankranti this year is from 08:30 am and 10:15 am and this is the best time to perform the special puja for the day. Celebrating Makar Sankranti: Different customs and traditions across India Makar Sankranti is observed in different parts of India and the rituals and customs vary from state to state. The people of Uttar Pradesh deem Makar Sankranti a festival of donation. The most auspicious thing to do on this day is to take a holy dip in the Ganges River. This state celebrates Magh mela starting from this day for a period of one month. In the states of Punjab and Haryana, people light bonfires and perform puja around it accompanied by dances and songs. They throw puffed rice, sweets and other eatables into the fire as offering to the gods. Referred to as Uttarayan in Gujarat, the people celebrate this festival by flying kites and giving gifts to young members in the families. In West Bengal, Makar Sankranti is celebrated as Poush Parbon. On this day, people take a holy bath early in the morning and donate til seeds to the poor and the needy. Pithas or sweets made from coconut, milk, palm jaggery and rice flour are made for this festival. Gangasagar witnesses a huge fair around this time. Makar Sankranti is a three-day long festival in Maharashtra. People greet others by sharing some traditional recipes like multi-colored halwa, puran poli, and til-gul laddoo. Haldi-Kunku is an event organized by married women in their homes. <cmsannotation type="cmsannotation" annotationid="Magh Bihu or Bhogali Bihu is the name of the harvest festival organized in Guwahati." comment="subhead" text="Magh Bihu or Bhogali Bihu is the name of the harvest festival organized in Guwahati.">Magh Bihu or Bhogali Bihu is the name of the harvest festival organized in Guwahati. </cmsannotation> In Tamil Nadu, Makar Sankranti is celebrated in the name Pongal for four days. The farmers observe this event as a thanksgiving celebration to offer their gratitude to sun god and the forces of nature. They also give a sumptuous treat to the cows, bullocks and other cattle that help them in different ways.

Makar Sankranti 2021: Time, date, and how to do the puja

<ul><li>The <keyword id="10517" type="PERSON" weightage="20" keywordseo="International-Kite-Festival">international kite festival</keyword> ‘Uttarayan’ is held annually in January in <keyword id="5065" type="LOCATION" weightage="20" keywordseo="Ahmedabad">Ahmedabad</keyword> city of <keyword id="6354766" type="LOCATION" weightage="20" keywordseo="Gujarat">Gujarat</keyword>, India. </li><li>The kite festival began in 1989 to mark the beginning of summers, according to the Indian Calendar. </li><li>Kite shapes range from footballs, dolphins, tigers, mermaids, pandas, horses to even rubik's cube.</li></ul>Have you ever seen flying kites in different shapes like footballs,dolphins, tigers, mermaids, pandas, horses or even a rubik’s cube? Over the next eight days, the Gujarat sky will full of these floating shapes as the ‘Uttarayan’ festival is underway. This is the 30th edition of the international kite flying festival, which brings together 128,000 kite makers from the western state in India as well as thousands of enthusiasts both from within and outside the country. Here’s a look at the ongoing fest- 
	
	<div type="Slideshow" msid="67453779" hostid="261" title="A master kite-flying festival is underway in India — check out these spectacular photos" firstImageMsid="67453780" slideCount="10"></div>

A master kite-flying festival is underway in India — check out these spectacular photos

Lohri is the best time to greet your dear ones with inspiring messages as we celebrate the festival of harvest. Lohri marks the end of the autumn season and harsh cold season. The Sun begins its northward journey on the day after Lohri, known as Uttarayan — and hence Lohri signifies the ushering in brighter, sunnier and happy days ahead. Choose from the following <keyword id="7209637" type="General" weightage="20" keywordseo="lohri-wishes" source="Orion">Lohri wishes</keyword> and messages and share them with your dear ones to express your love, warmth, and spread happiness. <cmsannotation type="cmsannotation" annotationid="Happy Lohri wishes and messages to share with your dear ones" comment="subhead" text="Happy Lohri wishes and messages to share with your dear ones">Happy Lohri wishes and messages to share with your dear ones</cmsannotation> <ul><li>May the Lohri fire burn away all the sadness out of your life and bring you joy, happiness, and love. Wishing you and your family a very Happy Lohri.</li><li>On this festive season of Lohri, may God bless you with good health and companionship.</li><li>On this auspicious day of Lohri, I wish you to have all peace and prosperity. Let this festival bring endless happiness to you and your family. Wish you a Happy Lohri!</li><li>Wishing this harvest season brings happiness and prosperity to you and your family. Happy Lohri!</li><li>May the bonfire on Lohri burn away all the sadness and bring warmth, joy, happiness, and love into your life!</li><li>May this Lohri fire burn all the moments of sadness and enlighten your world with the warmth of joy, happiness, and love.</li><li>Enjoy this Lohri to the fullest &amp; share the sweetness of love with rewri, moongfali, and popcorn with all and spread happiness.</li><li>May your days be filled with joy, weeks of happiness, months filled with prosperity, and years of celebrations are sent your way. May God bless you today and every day.</li><li>May this festival of zeal and verve fill your life with lots of energy and enthusiasm, and may it help you bring happiness and prosperity to you and your loved ones. Happy Lohri to all!</li><li>Hope this festive season brings joy to your heart and fulfills all your wishes on this auspicious occasion. Happy Lohri, my love.</li><li>May this Lohri bring the best opportunities your way, to explore every joy of life, turning all your dreams into reality and all your efforts into tremendous achievements. Happy Lohri!</li><li>I wish that warmth of the bonfire, the sweetness of gur, rewri at Lohri remain with you forever. Happy Lohri!</li><li>May this festival of zeal and verve fill your life with lots of energy and enthusiasm that will bring ultimate prosperity to you. Happy Lohri.</li><li>Enjoy this Lohri to the fullest and share the sweetness of love with rewri, moongfali, and popcorn with all and spread happiness. Happy Lohri!</li><li>Let's organise a small bonfire to celebrate the warmth of this beautiful festival and make this a memorable night to remember. Happy Lohri!</li><li>Play the Punjabi music and dance on the drum tunes on this auspicious festival and share smiles and laughter with all. Happy Lohri 2023!</li><li>May this Lohri bring the best opportunities your way, to explore every joy of life, turning all your dreams into reality and all your efforts into huge achievements. Happy Lohri 2023!</li><li>Hope this Lohri festival brings a closer connection with your friends and family. May God shower you with blessings and abundance in the year ahead. </li></ul>

You Searched For "Uttarayan" and got 6 results

How Brand Marketers Are Engaging With Consumers This Uttarayan

Ami Shah

Happy Lohri! It’s Now Bonfire Time, Folks!

Sanghamitra Mandal

Seven Indian Festivals You Must Not Miss This December

Sanghamitra Mandal

Makar Sankranti 2021: Time, date, and how to do the puja

BI India Bureau

A master kite-flying festival is underway in India — check out these spectacular photos

BI India Bureau

Happy Lohri 2023 wishes and messages for dear ones

BI India Bureau

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