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<div type="image" title="Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment" msid="115018213" hostid="261" caption="&amp;lt;p&amp;gt;Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment&amp;lt;/p&amp;gt;"></div> It's time to move over from plain, vanilla budget basics! Indians are no longer looking for “best purchases and value buys under Rs 1,000”—at least not as much as before. <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>'s getting fancy, and how! From gold-flaked chocolates to swanky SUVs that look like they’re wheeled straight out of a Bollywood blockbuster, Indian companies are rapidly jazzing up their product lines, even faster than you can say the word "premiumization." But what does this mean for Indian companies and consumers? What is this jazz about premiumization all about? Is it just urban India that’s riding this wave, or has rural India also joined the bandwagon? We decode for you. <h2>What's premium, really?</h2>Imagine you’re eating Pav Bhaji at a roadside thela. Later during the day, you decide to dine out at a fancy, upmarket cafe, only to find Pav Bhaji Fondue on the menu. Same same, but much more expensive—often 5 to 10 times higher—for a little more hygiene and some better ambience! Think of premium products as this fondue. They are a notch up your regular, daily-use products soaps or shampoos, and even cars, all packaged luxuriously, offering just about the right touch of quality. The main differentiator, though, would be the price range. <h2>Driving home premium wellness</h2>A recent report by Nielsen suggests that over 70% of urban Indians are okay with paying a premium for their products. And companies are cashing in on this sentiment like never before. This explains why 58% of new products launched so far this year have been in the premium+ segment, as opposed to just 38% of new launches in regular, traditional trade. Take cars, for instance. Indians are no longer vying for a good old <keyword id="19950117" type="General" weightage="20" keywordseo="maruti" source="keywords">Maruti</keyword> 800 or <keyword id="20400567" type="General" weightage="20" keywordseo="alto" source="keywords">Alto</keyword>, traditionally known for their healthy mileage, but are rather happy investing in more swanky features that come along with high-end cars. In October 2024, India’s largest car manufacturer, <keyword id="19909974" type="General" weightage="20" keywordseo="maruti-suzuki" source="keywords">Maruti Suzuki</keyword>, sold 65,948 units of its compact cars like Swift, WagonR, Dzire, and more. Compared to the year-ago period, which saw sales of 80,662 units, this was an 18% dip. But take a look at their SUV (sport utility vehicle) sales for the same period. Cars like Brezza, Ertiga, and Grand Vitara sold about 70,644 units, a 19% uptick from the sales made in October 2023, i.e. 59,147 units. Simply put, when it comes to cars, Indians are saying the bigger, the better! The same is true for India's second biggest automobile manufacturer, Hyundai. Its SUV lineup made up a staggering 68.2% of the firm's total sales made for October 2024. What's more, SUV demand remained largely consistent across urban and rural markets. <h2>Consumers are inching up</h2>FMCG (fast-moving consumer goods) are also riding the premiumization wave, with Indians prioritizing their health and wellness and not bothered about dishing out a few extra bucks for the same! You’ll find no dearth of words like organic, vegan, gluten-free, and sugar-free, peppered generously over every product you’ll see today, be it soaps, juices, or more. No wonder then, sales from premium segments in 2024 make up around 27% of all FMCG sales and even contribute a massive 42% to the sector’s value growth in India. Nielsen report further adds that luxury brands that position themselves at twice the price of their category’s average are even witnessing stellar growth. In fact, for most FMCG brands like Tata Consumer Products, <keyword id="20002610" type="General" weightage="20" keywordseo="hindustan-unilever" source="keywords">Hindustan Unilever</keyword> (HUL), Dabur, and Nestle, it is this premium segment that is growing much faster than their regular ones. And it's not just about daily-use products; Indians are also taking their celebrations a step over. Spirits manufacturer <keyword id="20125704" type="General" weightage="20" keywordseo="radico-khaitan" source="keywords">Radico Khaitan</keyword> highlighted that for the first half of 2024, their prestige &amp; above segment made for 88.4% of its net sales value. In the same period, the regular popular segment accounted for just 9.1% of their net sales. From Hindustan Unilever, which saw its premium products grow 30% over the last quarter, to <keyword id="20521971" type="General" weightage="20" keywordseo="kingfisher" source="keywords">Kingfisher</keyword> beer's parent company, <keyword id="20124009" type="General" weightage="20" keywordseo="united-breweries" source="keywords">United Breweries</keyword>, whose premium product sales volume jumped by 27% during the quarter as opposed to just a 5% rise in overall volumes, everyone is seemingly taking their lifestyle a notch above. Per the Nielsen report, in 2024, a typical global consumer spends about $13.7k per year. This is set to grow by around 2.4% to $14k as early as next year. Even a report by Goldman Sachs also highlighted a similar trend, noting that India’s affluent class, or those earning over $10,000 (Rs 8,42,694.97), is set to reach 100 million in the next 3 years. And where will this consumer spend? On premium products! <h2>Online shopping shifts from mass to class</h2>Amazon’s Great Indian Shopping Festival, which was live between September 27 and October 29 this year, saw 140 crore customers, more than 85% of whom came from non-metro Indian cities. On the site, there was a 400% spike in sales in premium sales across categories like watches, fragrances, handbags, jewelry, and more. Rival <keyword id="19896939" type="General" weightage="20" keywordseo="flipkart" source="keywords">Flipkart</keyword> noted a similar trend, recording 1.8x growth in premium beauty and personal care products during the first half of this year. <h2>Dialing in premiumness</h2>The Indian smartphone ecosystem has always been dominated by basic phones, or those entry- and mid-range phones that are priced between Rs 10,000 and Rs 6,000. But that has changed in recent times, with premium smartphones (i.e., those priced over Rs 60,000) registering 20%+ growth in 2024. During the first quarter of this year, sales of mass phones (priced between Rs 10,000 and 20,000) reached 44%, compared to 51% in the year-ago period. But it's all sunny and shiny in the mid-premium (priced between Rs 40,000 and Rs 60,000) and super-premium segments (priced above Rs 60,000). Sales growth has burgeoned by as much as 27% and 86% in these categories, respectively. As India continues its march toward becoming the world's third-largest economy by 2027, the premium party is just getting started. Industry experts predict that premium segments will grow faster than you can say "sustainable organic handcrafted artisanal batch of coffee." So the next time you see someone dropping serious rupees on a fancy bottle of black water that also somehow plays music and tracks their hydration (yes, that's a thing), remember: This is just the trailer. Picture abhi baaki hai, mere dost! Do you have a topic in mind you'd want a simpler explanation for, or insights or experiences to share on personal finance and more? Contact us at businessinsider@timesinternet.in.

Simply Put: From Dal to Dolce—India is loving its luxury life

<ul class="summary-list"><li>A brewery in California is using recycled wastewater to make beer, the New York Times reports.</li><li>The company is using technology designed by NASA for astronauts to recycle water in space.</li></ul>Breweries across the western United States are switching from tap water to recycled wastewater in an effort to combat drought — and one company in California is even using the same technology that astronauts rely on.The Half Moon Bay Brewing Company in Half Moon Bay, California <a href="https://www.nytimes.com/2023/07/22/business/beer-recycled-wastewater.html" target="_blank" rel="noopener">told the New York Times</a> they worked with NASA to harness the same technology astronauts rely on to recycle their wastewater in space. Recycled wastewater tends to actually be cleaner than the water breweries can get on-site, multiple brewery owners told the Times. And their claim is backed up by environmental engineers. Last year, Stanford professor William Mitch <a href="https://engineering.stanford.edu/magazine/cleanest-drinking-water-recycled#:~:text=Mitch%20and%20his%20colleagues%20discovered,rivers%20across%20the%20United%20States.">published a study</a> showing that wastewater recycled using reverse osmosis resulted in a product as clean as groundwater, sometimes even more so. There is, of course, still a level of squeamishness among customers — though it helps that the taste of the recycled wastewater is no different than tap water, brewer Chris Garrett told the Times.Researchers are actively working to further refine the efficiency of water recycling technology. Just last month, NASA <a href="https://www.nasa.gov/mission_pages/station/research/news/water_recovery_milestone">reported</a> that scientists on the International Space Station had successfully recycled 98% of their wastewater for the first time.

A brewery is making beer with recycled wastewater, purified using a process developed by NASA

HCL Tech, Tata Motors and Nazara Technologies are the top stocks to watch out for on December 9

<ul><li> ₹CCI alleges <keyword id="81868" type="General" weightage="20" keywordseo="United-Breweries" source="Orion">United Breweries</keyword> Ltd., <keyword id="12167231" type="General" weightage="20" keywordseo="Anheuser-Busch-InBev-India" source="Orion">Anheuser Busch InBev India</keyword> Ltd., and <keyword id="174607" type="General" weightage="20" keywordseo="Carlsberg" source="Orion">Carlsberg</keyword> India Pvt. Ltd. indulged in beer cartelisation.</li><li>United Breweries Ltd.'s stock fell over 3% in trade to ₹1,554.50 per share on Monday.</li><li>Check out the latest news and updates on <a href="https://www.businessinsider.in/">Business Insider</a>.</li></ul>United Breweries Ltd.'s stock fell over 3% in trade on Monday to ₹1,554.50 per share on news that <keyword id="139820" type="General" weightage="20" keywordseo="Competition-Commission" source="Orion">Competition Commission</keyword> of India (<keyword id="47183" type="General" weightage="20" keywordseo="cci" source="Orion">CCI</keyword>) has fined the maker of <keyword id="6360137" type="General" weightage="20" keywordseo="kingfisher" source="Orion">Kingfisher</keyword> beer, along with Carlsberg India Pvt. Ltd. for indulging in cartelisation in the sale and supply of beer in the country between 2009 and 2018. The total fine is to <a href="https://www.cci.gov.in/press-release">the tune of ₹870 crore</a>, CCI said in a press release dated Sep. 24, that alleged three beer manufacturing firms ⁠— United Breweries, Anheuser Busch InBev India Ltd., and Carlsberg India were involved in cartelisation. While brokerage firm Motilal Oswal maintained a 'Sell' rating on the United Breweries stock, it flagged off the CCI decision as a "key investment risk." "There are no changes to our forecasts as we await clarity on the timeline for penalty payment as well as the management’s eventual decision on whether to appeal against the penalty," it said in a Sep. 24 note. United Breweries, it said, had a cash of <a href="https://www.cci.gov.in/press-release"></a>₹470 crore (net cash of ₹354 crore) at the end of fiscal 2021. "As per our current forecasts, it may have a net cash to pay the penalty of ₹752 crore by the end of fiscal 2022 (assuming that is the timeline) or else it may have to raise debt. As we have highlighted in recent years, an adverse CCI decision is a key investment risk," it said. <div type="image" title="UB Stock" msid="86551816" hostid="261"></div> As per CCI, United Breweries and Carlsberg have been fined with penalties of ₹750 crore and ₹120 crore, respectively, besides a cease-and-desist order. These are the key beer brands sold by each company: <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Popular brands of beer </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">United Breweries </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kingfisher, Heineken, London Pilsner, Bullet </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">AB InBev </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Budweiser, Magnum, Corona, Hoegaarden </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Carlsberg </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Carlsberg, Karhu, Saku On Ice, Falcon Special Brew </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> The cartelisation, CCI alleged, was also being carried out through industry body, <keyword id="12167232" type="General" weightage="20" keywordseo="All-India-Brewers-Association" source="Orion">All India Brewers’ Association</keyword> (AIBA), which represents 83 manufacturing breweries in India. AB InBev, however, got a 100% reduction in its penalty under Section 46 of the CCI Act, which allows it to impose lesser penalties if the party involved in a cartel has made full disclosure about the alleged violations. Earlier in 2020, Reuters had reported that the investigation was triggered by AB InBev’s disclosure to the CCI that the company had discovered a cartel when it acquired <keyword id="406325" type="General" weightage="20" keywordseo="SAB-Miller" source="Orion">SAB Miller</keyword>. ALSO WATCH: The business of making beer in India <div type="Youtube" id="IPNP7IgFf6s" title="The business of beer in India | Ankur Jain, Rahul Singh and Sucharita Tyagi | What's what Ep 4" thumbUrl="https://i.ytimg.com/vi/IPNP7IgFf6s/mqdefault.jpg"></div>

United Breweries stock falls over 3% as CCI fines beer ‘cartel’ of Kingfisher and Carlsberg

<ul class="summary-list"><li>Anchor Brewing, a cornerstone of San Francisco history, is shutting down after 127 years.</li><li>The company said in a statement on Wednesday it plans to sell the last of its beer this month.</li></ul>San Francisco is getting so expensive that it's losing its important retail icons — <a href="https://www.businessinsider.com/san-francisco-westfield-mall-goes-bust-2023-6" target="_blank" rel="noopener">like the famed Westfield Mall that shuttered in June</a>.And now, another mainstay business is shutting shop, driven out by the COVID-19 pandemic, rising inflation, and depressed sales.Anchor Brewing, the oldest craft brewery in the United States, which had been in business for 127 years, will shut shop due to "a combination of challenging economic factors and declining sales since 2016," the company said in a Wednesday announcement seen by Insider."Unfortunately, today's economic pressures have made the business no longer sustainable, and we had to make the heartbreaking decision to cease operations," the company said in the statement.Anchor said that Sapporo — <a href="https://www.businessinsider.com/japanese-sapporo-buying-us-craft-beer-anchor-steam-85-million-2017-8" target="_blank" rel="noopener">a Japanese mega-brewery that bought the company for $85 million in 2017 </a> — has repeatedly tried to sell the business over the last year, but these efforts had failed. It is "possible that a buyer will step forward for the brewery as part of the liquidation process," Anchor said, per the statement. The brewery has stopped producing beer and will phase out its existing stock by the end of the month, per the statement. The brewery employs 61 people, <a href="https://edition.cnn.com/2023/07/12/business/anchor-brewing-shutting-down/index.html" target="_blank" rel="noopener">CNN reported Wednesday</a>.The company had already been in a cost-cutting mode and had pared down its beer distribution to just the state of California, per its statement.On top of the macroeconomic headwinds, the brewery was also facing internal challenges.Staffers at Anchor Brewing complained of a cultural mishmash at the company, according to a June report in <a href="https://vinepair.com/booze-news/anchor-brewing-ceases-national-distribution/" target="_blank" rel="noopener">Vinepair</a>. One unnamed employee told the publication that "upper management ran this company not understanding how craft brewing works in America.""Sapporo has made rookie mistakes left and right, they have destroyed what this brand was," the staffer told the outlet, per the report. <h2>Anchor Brewing's production dropped every year since 2017, save one</h2>Anchor Brewing <a href="https://www.anchorbrewing.com/about-us/the-anchor-story/" target="_blank" rel="noopener">was founded in 1896, just after the California Gold Rush</a>, and weathered the Prohibition era, the Great Depression, and two World Wars during its 127-year history.But after its acquisition by Sapporo in 2017, the brewery's production declined every year except for 2021, <a href="https://edition.cnn.com/2023/07/12/business/anchor-brewing-shutting-down/index.html">CNN reported</a>, citing data from the Brewer's Association.In 2021, the company attempted to rebrand its logo to celebrate its 125th anniversary — but the <a href="https://www.sfgate.com/bars/article/San-Francisco-Anchor-Brewing-response-fan-backlash-15905489.php" target="_blank" rel="noopener">move sparked so much online backlash</a> that the brewery <a href="https://www.instagram.com/p/CKmGn8xBMuo/" target="_blank" rel="noopener">released a statement</a> defending its decision, saying: "Our history is our foundation, but it will be lost if no one sees us."With its closure, Anchor joins a long list of historical businesses vanishing from San Francisco. <a href="https://sfstandard.com/business/union-square-stores-closing-san-francisco/" target="_blank" rel="noopener nofollow">The San Francisco Standard</a><a href="https://www.businessinsider.com/san-franciscos-union-square-store-closures-since-2020-2023-5" target="_blank" rel="noopener"> reported that at least 17 retailers</a> — including Nordstrom, Office Depot, and Old Navy — <a href="https://www.businessinsider.com/san-franciscos-union-square-store-closures-since-2020-2023-5">exited the city's downtown area since 2020</a>.Soon after the brewery announced it was shutting, people on Twitter and Reddit began posting their "final reviews" and started saying their goodbyes. Twitter user @Grant_Marek wrote: "after i heard they were ceasing all operations this morning, rode my bike by anchor brewing on the way to work. the flag is flying upside down. dark, dark day for san francisco beer drinkers."Peter Hartlaub, a writer for the San Francisco Chronicle, <a href="https://twitter.com/peterhartlaub/status/1679274358991364097" target="_blank" rel="noopener">tweeted</a> his final review of Anchor's beer on Wednesday, writing: "I drank maybe my final Anchor steam, and reviewed it through my tears."Sapporo did not respond to a request for comment from Insider.

The oldest craft brewery in the US is officially out of business, closing yet another chapter in San Francisco's vanishing history

Nestle India, United Breweries, Tatva Chintan Pharma Chem and other stocks to watch out for on July 29

<ul class="summary-list"><li><keyword id="13328762" type="UNKNOWN" weightage="60" keywordseo="heineken" source="Orion">Heineken</keyword> is the latest Western company to announce it's pulling out of <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>. </li><li>The Dutch brewer said Monday it will stay operating in Russia until it's offloaded its local <keyword id="6355515" type="UNKNOWN" weightage="60" keywordseo="business" source="Orion">business</keyword> unit.</li></ul>Dutch brewing giant Heineken said Monday it's leaving Russia, joining an exodus of Western companies in the wake of the <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> invasion."We have concluded that Heineken's ownership of the business in Russia is no longer sustainable nor viable in the current environment," the company <a href="https://www.theheinekencompany.com/newsroom/heineken-nv-announces-decision-to-leave-russia/">said</a>. "As a result, we have decided to leave Russia."Prior to Monday's announcement, Heineken said it was reviewing its operations in Russia, having already <a href="https://www.theheinekencompany.com/newsroom/heineken-stops-production-and-sale-of-heineken-beer-in-russia/">halted the production and sale of its beer in the country</a>. It's now looking for a new owner for its Russian business. Heineken said it will continue running its reduced operation until a new owner is found, in order to "ensure the ongoing safety and wellbeing of our employees and to minimize the risk of nationalization."Russian officials have threatened to seize the assets of Western companies that leave the country and nationalize foreign business units that are left behind. The Kremlin has further <a href="https://www.businessinsider.com/russia-warns-western-companies-leaders-arrested-mcdonalds-ibm-2022-3?r=US&amp;IR=T">threatened to arrest executives who criticize Putin's government</a>, The Wall Street Journal reported.Heineken joins a long and still-growing list of <a href="https://www.businessinsider.com/list-all-the-companies-pulling-out-of-russia-ukraine-war-2022-3?r=US&amp;IR=T">Western companies that are cutting ties with Russia</a> after Russian President Vladimir Putin invaded Ukraine on February 24. The Coca-Cola Company, <a href="https://www.businessinsider.com/dhl-kuehnenagel-suspend-freight-services-supply-chain-russia-ukraine-invasion-2022-3?r=US&amp;IR=T">DHL</a>, and <a href="https://www.businessinsider.com/mcdonalds-franchisee-owned-restaurants-remain-open-in-russia-2022-3?r=US&amp;IR=T">McDonald's</a> are among those to have shut up shop, or announced plans to do so."In all circumstances we guarantee the salaries of our 1,800 employees will be paid to the end of 2022 and will do our utmost to safeguard their future employment," Heineken said Monday. Heineken said it expects to lose approximately 400 million euros ($439 million) from the sale of its Russia business.The exodus of Western companies from Russia, prompted in part by <a href="https://www.businessinsider.com/sanctions-russia-spilling-over-inflation-slower-economic-growth-recession-risks-2022-3?r=US&amp;IR=T">crippling economic sanctions introduced by foreign governments</a>, has left <a href="https://www.businessinsider.com/russian-traders-bankers-cope-cut-off-from-global-economy-2022-3?r=US&amp;IR=T">Russian consumers facing product shortages.</a>Amsterdam-headquartered Heineken is one of Europe's largest brewers, with 82,000 workers in 70 countries. It reported a net profit of 2 billion euros in 2021.

Heineken wants to leave Russia but it's worried the Kremlin could seize its assets

Stock prices of major liquor stocks, including United Spirits and Radico Khaitan plunged on Tuesday after the Delhi <keyword id="26362" type="COMPANY" weightage="20" keywordseo="Government">government</keyword> imposed a 70% 'special corona fee' on the sale of alcohol in the city. Other states like <keyword id="37102" type="LOCATION" weightage="20" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> have also raised taxes on liquor as all possible avenues of boosting revenue are being explored to fight Covid-19 outbreak. <div type="Article" hostid="261" msid="75545892" title="Booze 70% costlier as Delhi slaps special corona fee starting today" mstype="2" mssubtype="0"></div> Around 11.30 a.m., shares of Radico Khaitan, the maker of Magic Moments and Rampur Indian Single Malt Whisky, were at Rs 303.85, lower by Rs 12.75 or 4.03 per cent from its previous close. Stocks of United Spirits were at Rs 527.65 per share, lower by Rs 13.95 or 2.58 per cent from the previous close. United Spirits produces the brands Black Label, Black Dog and 'Smirnoff' vodka among others. Further, the scrip of <keyword id="81868" type="DOMAIN" weightage="20" keywordseo="United-Breweries">United Breweries</keyword>, the maker of the '<keyword id="6360137" type="COMPANY" weightage="20" keywordseo="kingfisher">Kingfisher</keyword>' brand of beer, also fell around two per cent. Around 11.30 a.m. it was trading at Rs 948.55, lower by Rs 21.55 or 2.22 per cent from the previous close. In an order issued late on Monday night, the Finance Department imposed the fee, describing it as the 70 per cent of the maximum retail price on all categories of liquor sold through retail licensees for consumption "off" the premises. "The Delhi government has levied a Special Corona Fee -- 70 per cent of the Maximum Retail Price (MRP) -- on all categories of liquor from the consumer at the Point of Sale by the retail vend licensees for consumption off the premises, which will be further reimbursed to the Government," the order signed by Deputy Commissioner (Excise) said. The liquor industry, however, has said that the move would have negative impact on the industry economy. Vinod Giri, Director General of the Confederation of <keyword id="9026991" type="COMPANY" weightage="20" keywordseo="indian-alcoholic-beverage-companies">Indian Alcoholic Beverage Companies</keyword> (CIABC) said that such steep hike in levies could be counter-productive in the long run. <div type="Article" hostid="261" msid="75548883" title="Andhra Pradesh government hikes liquor prices by another 50%" mstype="2" mssubtype="0"></div>

Major liquor stocks price plunge after state governments levy Corona fee

<ul><li>United Breweries (UB) and Anheuser-Bush InBev are looking into expanding their products into the non-alcoholic state of <keyword id="6354766" type="LOCATION" weightage="20" keywordseo="Gujarat">Gujarat</keyword>.</li><li>UB is already testing the launch of its Kingfisher Radler in the state. </li><li>The potential for non-alcoholic beverages in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> is huge with four dry states and a growing soft drinks market.</li></ul>Gujarat was the first Indian state to go dry, that is to say that making, selling and drinking alcoholic beverages in the state is banned. But, when the cauldron runs dry, it apparently opens up a whole new market. According to the Economic Times, United Breweries (UB) and Anheuser-Bush InBev (<keyword id="1122151" type="ORGANIZATION" weightage="20" keywordseo="AB-InBev">AB InBev</keyword>) are planning on introducing their non-alcohol range of beverages in the state. The companies responsible for producing Heineken and Budweiser, respectively, believe that the market is Gujarat presents a unique opportunity for them to expand their portfolio. In fact, UB, already the largest beer maker in India, is testing the launch of its Kingfisher Radler non-alcoholic beer in the state. While a lot of non-<keyword id="6359858" type="UNKNOWN" weightage="20" keywordseo="alcohol">alcohol</keyword>ic beers since have the 0.5% alcohol by volume (ABV), the Kingfisher Radler is completely alcohol-free using an emulsion of barley malts and lemon juice. With 30% less sugar than carbonated drinks and a price point akin to soft drinks at Rs 45, Pepsi and Coke may also have some competition on their hands. Ab InBev, on the other hand, has plans of entering the market next month. It’s unclear whether they’ll be launching Budweiser, Hoegaarden or Becks since all three lie in the low or non-alcoholic category. It’s not that Gujarat doesn’t have other alternatives, but they’re mostly imported and sold at exuberant prices. The potential of non-alcoholic beverages in India Gujarat isn’t the only state in India to have banned liquor within its borders. <keyword id="30033" type="COMPANY" weightage="20" keywordseo="Bihar">Bihar</keyword>, Nagaland and the islands of Lakshadweep also don’t allow any alcohol to manufactured or sold in their states. And, it’s not just about exploiting the markets where alcohol isn’t available. Research shows that companies producing non-alcoholic beverages are also driven by the demand from teenagers. In lieu of being underage, the option of a namesake alcohol drink is enticing. It’s important to note that these beverages, while produced by alcohol brands, won’t be completing against alcoholic beverages, but other soft drinks in the market. Juice, carbonated drinks like Coke and Fanta, energy drinks like Red Bull and Monster as well as concentrated drinks showed a compound annual growth rate of 9.9% between 2012 to 2017. In comparison, the beer market only grew by 3%. Globally, the market for non-alcoholic beverages is expected to hit $25 billion by 2024, but in India, these beverages account for less than 1% of the beer market. Consumers may have to wait a while before Kingfisher Radler officially hits the market, but they’ll have the option to choose from lemon, ginger lime and mint lime flavours. All in all, this means there will finally be another option on the table aside from mixers and mocktails for non-alcohol drinkers at a party.

Alcoholic beverage giants are looking to expand into India’s dry-state

<ul><li>A joint US-Egypt discovery team has found a beer factory in ruins of <keyword id="2062831" type="PERSON" weightage="20" keywordseo="ancient-egypt">ancient Egypt</keyword> going back 5,000 years.</li><li>According to New York University’s Mathew Adams, this factory was capable of producing 22,400 liters of beer at a time — that’s nearly 50,000 pints.</li><li>For workers, like the ones who built the pyramids of Giza, 10 pints of beer were provided as a daily ration to get them through the day. Even more was consumed during festivities and special occasions.</li></ul>Egyptians loved their beer. Not just for drinking, but for sacrificial rites. According to historians, Egyptians were the <a href="https://www.ancient.eu/article/1033/beer-in-ancient-egypt/">first civilisation</a> to perfect the art of brewing beer. And now, new evidence shows that Egypt may also be home to the world’s oldest mass production <keyword id="6643600" type="UNKNOWN" weightage="20" keywordseo="brewery">brewery</keyword> in the world. A huge beer factory has been found in an ancient burial ground in North Abydos — the desert area west of the Nile and around 450 kilometers south of Cairo asper Egypt's <a href="https://twitter.com/TourismandAntiq/status/1360618222358257669">Ministry of Tourism and Antiquities.</a> <div type="image" title="Screenshot (583)_edited" msid="80920341" hostid="261" caption="&amp;lt;p&amp;gt;Abydos is one of oldest cities of ancient Egypt, located around 11 kilometres from the Nile&amp;lt;/p&amp;gt;"></div> It dates back at least 5,000 years to the days of King Narmer who ruled between 3150 BC to 2613 BC. The brewery could have been producing as much as 22,400 liters of beer at a time, according to Matthew Adams of New York University — one of the researchers who led the joint Egypt-US discovery team. The factory has eight units. Each unit is around 20 meters long and 2.5 meters wide. Moreover, each of these units is lined with some 40 earthen wares pots each laid out in two rows. And, these pots are where the magic happened. A <a href="https://www.nature.com/articles/s41598-019-52877-0">combination of grains and water</a> were mixed and added to the pots to produce beer. <div type="image" title="brewery2_edited" msid="80920358" hostid="261" caption="&amp;lt;p&amp;gt;Pots used to brew beer in ancient Egypt&amp;lt;/p&amp;gt;"></div> Beer wasn’t just a drink — it was food Beer was the result of the agricultural revolution. Fermentation was an accidental by-product of gathering wild grain. Beer, in itself, wasn’t something that was invented but ‘discovered’, according to historians. However, the manufacturing of beer was an active choice. And, the Egyptians loved to consume it in huge volumes. Back in the 1900s, British archaeologists proposed that such a factory probably existed, but they were unable to determine its location at the time. <div type="image" title="brewery1_edited" msid="80920397" hostid="261" caption="&amp;lt;p&amp;gt;Pots used to brew beer at the world&amp;#39;s oldest beer factory discovered in Egypt&amp;lt;/p&amp;gt;"></div> The reason for their hypothesis was that in ancient Egypt, beer was such an integral part of daily life that it was essentially treated as a type of food. For workers, like the ones who built the pyramids of Giza, beer was a necessity. Each person was provided with a daily ration of over 10 pints. And, this beer was not drunk out of mugs but <a href="https://blog.britishmuseum.org/a-sip-of-history-ancient-egyptian-beer/">using a straw</a> with holes or a filter to leave out any sediments that collected in the pot. Evidence of pottery being used to brew beer was <a href="https://edition.cnn.com/2014/01/20/world/meast/egypt-ancient-beer-brewer-tomb/index.html">first discovered</a> in Tel Aviv by the Israel Antiquities Authority, six years ago. The 5,000-year old huge beer factory, however, was discovered in Abydos, which is the necropolis of ancient Egypt filled with ancient monuments that honor Osiris — believed to be the god of the underworld. Just as other faiths have Hades, Acheron or Yamraja — Osiris is responsible for judging souls in the afterlife. But he wasn’t the only one associated with beer. Its divine status extended to many other gods and goddesses like Hathor — the goddess of love, dance and beauty — also known as ‘The Lady of Drunkenness’. <div type="javascript" title="Vimeo" contenttype="Video"><cdata><![CDATA[<a href="https://vimeo.com/278672267">Drain Egypt&#039;s Lost Wonders promo</a> from <a href="https://vimeo.com/msptv">msptv</a> on <a href="https://vimeo.com">Vimeo</a>.]]></cdata></div> SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/this-startup-helps-you-watch-shows-shop-online-and-access-the-internet-even-without-a-data-connection/articleshow/80918896.cms">This startup helps you watch shows, shop online and access the internet even without a data connection</a> <a href="https://www.businessinsider.in/policy/news/gst-council-may-consider-merging-the-12-and-18-tax-slab-in-the-next-meeting-says-finance-minister-nirmala-sitharaman/articleshow/80876459.cms">GST Council may consider merging the 12% and 18% tax slab in the next meeting, says Finance Minister Nirmala Sitharaman</a>

Drink like an Egyptian: Historians discover the world’s oldest beer factory in Egypt

<a href="https://www.businessinsider.com/category/partners-for-a-sustainable-future"></a><div type="image" title="New Belgium Brewing Company employees 2013" height="3240" width="4335" msid="86492855" hostid="261"></div><ul class="summary-list"><li><keyword id="11922170" type="UNKNOWN" weightage="60" keywordseo="brewing" source="Orion">Brewing</keyword> <keyword id="12110924" type="UNKNOWN" weightage="60" keywordseo="beer" source="Orion">beer</keyword> requires a significant amount of resources, including water, and creates waste.</li><li>The Brewers Association offers <keyword id="11896309" type="UNKNOWN" weightage="100" keywordseo="sustainability" source="Orion">sustainability</keyword> tools to breweries to improve the process all around.</li><li>Breweries that use the tools reduced their carbon emissions and water consumption and saved money.</li></ul>Protecting the environment is a high priority for many independent beer brewers - yet it's no secret that beer brewing uses significant resources and creates waste. It can take as many as <a href="https://www.brewersassociation.org/attachments/0001/1517/Sustainability_-_Water_Wastewater.pdf">seven barrels of water to make one barrel of beer</a>. Beer also requires a <a href="https://www.brewersassociation.org/attachments/0001/1530/Sustainability_Energy_Manual.pdf">significant amount of heat</a> during the brewing process and refrigeration soon after it's made, contributing to energy waste - not to mention, the beer-making process produces plenty of <a href="https://academicjournals.org/journal/JBD/article-full-text-pdf/0E6313746212">wastewater and leftover grain</a>. Over the last six years, however, brewers have been leveraging sustainability tools created by the <a href="https://www.brewersassociation.org/">Brewers Association</a>, which represents around 5,400 small and independent member brewers - about half of the approximately 8,764 craft breweries in the United States.<div type="image" title="headshot of Chuck Skypeck holding beer on the steps" height="1201" width="1601" msid="86492861" hostid="261"></div>Brewers that used the tool for four or five years consistently reduced their carbon emissions and water consumption and also saved money, Chuck Skypeck, the BA's technical brewing projects manager, told Insider. Breweries that submitted five years of consecutive data showed a steady natural-resource efficiency improvement of 1% to 2% per year, he said.Horse &amp; Dragon Brewing Company in Fort Collins, Colorado, is one of the breweries working with the BA to become more sustainable by using a benchmarking tool the BA developed to help breweries measure their energy and water use, carbon emissions, and costs for disposing of wastewater and used grains. "We're trying to chip away at this in small ways," Carol Cochran, co-owner of Horse &amp; Dragon and a member of the BA Sustainability Subcommittee, told Insider. Just the mere act of measuring usage is helping breweries to use less energy and resources, she said. Knowing your water usage per barrel of beer compared to a similarly sized brewery gives owners a starting point for change. "If you're way above, you can dig in and find out why or consult with other breweries in your size and area," she said.<h2>A sustainability challenge for smaller breweries</h2>For smaller breweries like Horse &amp; Dragon, which will produce less than 3,000 barrels of beer this year, it can be difficult to reach the level of sustainability that larger, more efficient breweries can achieve. <div type="image" title="headshot of Carol Cochran" height="703" width="937" msid="86492867" hostid="261"></div>For example, not every brewery can install large solar panels to offset energy use, Skypeck said. Smaller breweries like Horse &amp; Dragon, rather, typically focus on LED use or installing a more efficient compressor to reduce energy consumption. "About 7,500 of the BA members are brewing tiny amounts of beer on a shoestring," Cochran said. "We don't have the bandwidth to do the type of research the BA funds." BA membership also gives brewers like Cochran access to lessons learned by larger brewers such as New Belgium Brewing, also in Fort Collins, which brews more than 800,000 barrels of beer each year. New Belgium is an industry leader in sustainability, claiming its Fat Tire beer is the <a href="http://www.ismybeersustainable.com/">only certified carbon-neutral brew</a>.Larger brewers can capture emissions and reuse them to carbonate beer or during the canning or bottling process, but there aren't any systems designed yet for small-scale capture, and the technology that's available would require small brewers to use too much energy, Skypeck said. <div type="image" title="New Belgium Brewing" height="384" width="512" msid="86492869" hostid="261"></div>"We've learned that every brewery has individual challenges, and that if every brewer can start to measure what they're doing, they can identify where to make incremental changes," Skypeck said. He admitted that some of the BA's recommendations are simple, such as putting the brewery's lights on a timer to avoid using energy when no one's there or finding a local farm to take the brewery's used gain to use for composting and feeding livestock. But for brewers like Horse &amp; Dragon, those small incremental changes add up over time.<h2>Embracing water conservation</h2>With the BA's assistance, Horse &amp; Dragon has reduced its water usage by 36.46%, Cochran said. "Water is our primary focus right now, despite it being our least expensive one, simply because of the shortages we see and hear about in the West," Cochran said. "We're constantly looking for affordable ways to conserve, reuse, and bolster the health of our watershed." The US west is in a historic drought, and in August, the US government declared <a href="https://www.businessinsider.com/us-declares-first-colorado-river-shortage-arizona-nevada-water-cuts-2021-8">a water shortage on the Colorado River</a>, impacting water supplies in Nevada and Arizona. The city of Fort Collins is even under a <a href="https://www.fcgov.com/utilities/water-restrictions">water-shortage watch</a>.Water is the main ingredient in beer, accounting for up to 95% of its content. In addition, water is used throughout the brewing process for cleaning, cooling, and packaging.Rather than just send water down the drain, the BA is teaching breweries to collect clean water and find other uses for it.When Cochran and her husband Tim were building the brewery, they consulted a larger BA member and were advised to buy an oversized hot liquor tank to capture and reuse all of the water used in the cooling process. That water travels through a heat exchanger to the hot liquor tank and is ready to be used when brewing the next batch or cleaning the tanks, she said. The brewery also collects clean water from a steam drip line on the hot liquor tank and uses it to water trees on the property.Skypeck also wants brewers to consider the quality of the water they use. The Fort Collins watershed has had two major forest fires, and when runoff hits the burn areas, it can affect the water quality, he said.Horse &amp; Dragon is a member of <a href="https://brewater.com/">BreWater</a>, 15 Fort Collins breweries focused on local water issues, including teaching the local community how to protect the local watershed.<h2>Reducing energy use beyond LED lights</h2>In addition to installing LED lights, Horse &amp; Dragon has been offsetting 100% of its energy usage since 2016 by purchasing wind power from <a href="https://www.arcadia.com/">Arcadia Power</a>. The brewery also reduced its energy footprint by committing to use locally sourced malt and barley, eliminating the need to truck supplies from other areas. Yet, despite these efforts, as the brewery's production has increased, so has its energy consumption. "Our average monthly energy usage has increased by 10%, and we're looking at additional ways to curb it for both the environmental bottom line and the financial one - it's the most expensive of our utilities," Cochran said.<h2>Buying local</h2>The goal is for all its beers to be made with 100% local ingredients, but Cochran admitted that it's a difficult financial calculation. While some sustainability efforts, such as using less water or generating less waste, save the brewery money, other efforts - like buying malt and barley from a local producer - cost 50% to 60% more than bulk grain from big suppliers."Unless every brewer is required to do the same, it is a hard financial decision to make," Cochran said. "We're still selling our product for a similar price as other breweries that aren't doing these things." Most brewers are reluctant to promote their sustainability efforts to consumers. "I think you run a risk of opening yourself up to legitimate criticism if you brag about the types of incremental changes you made," Cochran said.Make no mistake, Skypeck said, those small incremental changes are important. "The most sustainable way to consume a beer is in a glass that you're going to use and wash and use again," he said. In fact, he said, more than 65% of BA members don't package their beer; they just sell beer onsite at their taproom.

How the Brewers Association is helping independent breweries reduce their carbon footprint and cut costs

<a href="http://www.businessinsider.in/searchresult.cms?query=VIJAY+MALLYA&amp;sortorder=effectivedate">Vijay Mallya</a> is no longer the non-executive chairman of the <a href="http://www.businessinsider.in/searchresult.cms?query=United+Breweries&amp;sortorder=effectivedate">United Breweries</a> as the company has asked him to step down with immediate effect. 
 
The decision came in the wake of an order by<a href="http://www.businessinsider.in/searchresult.cms?query=sebi&amp;sortorder=effectivedate"> SEBI,</a> saying Mallya cannot hold any directorship in any listed company. 
 <keyword id="81868" type="COMPANY" weightage="100" keywordseo="United-Breweries">United Breweries</keyword>' Company Secretary Govind Iyengar said that in the absence of any stay or vacation of the <keyword id="35210" type="ORGANIZATION" weightage="100" keywordseo="sebi">Sebi</keyword> order, the "board is compelled to request you to step down from the board" with immediate effect. 
 "The independent directors along with other directors present at the meeting held on February 6, 2017 had resolved not to send the notices and agenda relating to board meetings and/or other privileged information to <keyword id="14678" type="PERSON" weightage="100" keywordseo="Vijay-Mallya">Vijay Mallya</keyword> till such time he obtains stay of the Sebi order," the company added. 
 
SEBI has banned Mallya and six former officials of <a href="http://www.businessinsider.in/searchresult.cms?query=United+Spirits&amp;sortorder=effectivedate">United Spirits</a> Ltd (USL) from securities markets in a case related to illegal fund diversions.

United Breweries asks Vijay Mallya to quit as chairman over a SEBI order

Banks and the <keyword id="6357808" type="ORGANIZATION" weightage="100" keywordseo="Enforcement-Directorate">Enforcement Directorate</keyword> (<keyword id="12163" type="COMPANY" weightage="100" keywordseo="Ed">ED</keyword>) seem to be having a tiff over the right over the promoter shares of <keyword id="7229" type="CITY" weightage="100" keywordseo="UB-Group">UB Group</keyword> companies that <keyword id="14678" type="PERSON" weightage="100" keywordseo="Vijay-Mallya">Vijay Mallya</keyword> had pledged with banks. A few weeks back, ED officials had taken possession of the shares of some of these companies and other assets. They will soon move to get a confiscation order from the courts so that they can take over the shares. However, as per banks, it’s not that simple. "We hold the first right on pledged shares as a charge was created while disbursing loans to Mallya and his companies," said one banker requesting anonymity. "ED may dispose of other assets where there is no charge, but selling shares and assets pledged to us is not possible." As per another banker, since banks hold prior right on all pledged assets, ED cannot confiscate such a property. "Also, we are waiting for the extradition proceedings to get completed; recovery will speed up if Mallya is brought back." The tiff might go for long and can also prove to be worrisome for Dutch brewer <keyword id="81732" type="COMPANY" weightage="100" keywordseo="Heineken">Heineken</keyword>'s plans to take majority ownership in <keyword id="81868" type="COMPANY" weightage="100" keywordseo="United-Breweries">United Breweries</keyword>, of which has Mallya is a joint owner with a 30% stake. This stake is among the assets that ED possesses. ED, however, has a possible upper hand in the form of an option. As per experts, if the agency proves to the court that money was laundered by Mallya and his companies and this laundered money was used to create these assets, then the ownership will have to be transferred to the government. "If ED presses charge of money laundering and is able to prove that these shares/assets are from ill-gotten wealth, then these will go to the government and the charge by banks falls," Babu Sivaprakasam, partner at Economic Laws Practice, told <a href="http://m.economictimes.com/news/politics-and-nation/enforcement-directorate-banks-claim-right-over-assets-pledged-by-vijay-mallya/articleshow/58918471.cms">ET</a>.

ED and banks to lock horns over assets pledged by Vijay Mallya

So you love a wide spread of smoked salmon, lasagne and a glass of Champagne on your Sunday brunch menu? Now get ready to pay a bomb from July. If you don’t like the continental and want to indulge in chicken biryani and lamb rezala, you aren’t spared either. Government’s much awaited <keyword id="6354679" type="ORGANIZATION" weightage="20" keywordseo="GST">GST</keyword> (Goods and Services Tax) has brought the axe down on the business of hospitality. Both for the restaurateurs and customers, the recently declared GST rate, which would be effective from July, has resulted in devastation. Moreover, the <keyword id="6404781" type="UNKNOWN" weightage="20" keywordseo="Alcohol-ban">alcohol ban</keyword> on the highways has taken a toll on many renowned hospitality destinations and has crippled them to the core. The ludicrously high GST i.e. 18% for hotels charging Rs 2,500 to Rs 5,000 a room night and 28 % for those pegged at tariff rate of Rs 5,000-plus level and the same taxes for the <keyword id="34615" type="ORGANIZATION" weightage="20" keywordseo="restaurants">restaurants</keyword> would hinder the business like never before. Stand alone restaurants aren’t spared either. Those with air-conditions and liquor license will be charged 18% and non AC ones 12%. For the ones with less than annual turnover of Rs 5 lakh, guests will be charged 5% from July 1. Compare this to the global statistics – GST charged for hotels in Malaysia is 6%, Thailand and Singapore stand at 7% and Japan 8%. The only country that goes double digit with its GST among the competition is China at 11%. Dr. Ankur Bhatia, Executive Director, Bird Group, which runs Roseate House in Delhi Aerocity, in an <keyword id="6370284" type="ORGANIZATION" weightage="20" keywordseo="Exclusive">exclusive</keyword> interview with Business Insider said, he has lost Rs 2 crore of business in last two months of alcohol ban. Losing Rs 2 crore isn’t a nominal amount and makes us ponder how the government could have actually done it better. Hotels = Jobs At a time, when the opposition parties have raised fingers at the Modi government for the inability to provide jobs to the youth, it is to be reminded, the hospitality sector provides direct employment to 5.8 million people. And when the alcohol was banned along the highways in the restaurants and hotels, nearly 1 million jobs were curbed. Hospitality industry = skyrocketing economy Besides being an essential job creator in the country, hospitality industry has a market worth of Rs 3,09,110 crore, just below Retail and Insurance. Renowned food journalist, Sourish Bhattacharya, on his portal, fears that this high GST would deter local dhaba owners and small food joints to upgrade their businesses fearing too much taxation. At the end of the day, hospitality business is one the verge of becoming service class of the society who takes the burden of all kinds of taxations without much rebate. Why is high rate of GST horrifying? “High GST is going to seriously hurt the hospitality business because international tourists will prefer Southeast Asian destinations because of the increase in tax from the current level. India as a destination will further face challenges from inbound tourists from its neighbouring ASEAN countries. When it comes to the competition with our Asian counterparts such as Japan and Singapore where the tax is much lesser, there will be a dropdown in inbound business which will affect the economy of the country,” feels V. Jaiswal, Senior VP – Sales &amp; Marketing, Sarovar Hotels &amp; Resorts. What goes in the disadvantage of the customers is most eateries will charge 12% even if they are small just to save themselves from taxmen’s red eyes. “We continue to lose to our competitors in the international market due to these activities. Unfortunately the situation does not get any better. In any case we have infrastructural issues in the country and as you know India is a far off destination and so on and so forth. We continue to face these issues,” Dr Bhatia told Business Insider. 
	
	
	
	
	
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What motives are ailing the industry? Alcohol ban impact “Liquor sale alone accounts for 20-30% share of the total food and beverage revenue. It also impacts the revenue from the meetings, incentives, conferences and exhibitions (MICE) segment, and the room demand segment and will lead to several job losses,” added Jaiswal. When will the government understand? If alcohol ban along the highways and high GST weren’t enough, there is a high level of red tapes that tends to derail the industry anytime. “The red tape bureaucrats today make things difficult by adding onto the business cost, logistics and all other functions of a business get affected. The procedure of getting a license is too long. There are too many departments to get one license cleared thus making it time consuming and delay from the department. This leaves little room for restaurant owners to focus on actually running the restaurant,” Vikrant Batra, Owner, Cafe Delhi heights told Business Insider. Also India’s millennial city Gurugram and the state that houses it has had its fair share of bad day last quarter when the state government without any thought decided to sell liquor through one distributor across the state. In this case, Neeraj Sachdeva’s Lakeforest Wines is a clear winner having paid Rs 62.5 crore bid amount. Since then, if local restaurateurs are to be believed, the liquor prices have gone up by 59% and given rise to grey market economy. Where lies the solution? While Bhatia is positive about various business bodies taking legal steps to make the alcohol ban verdict null, Batra believes,a a single window for the entire licensing process, preferably over the internet handled by the government facilitation agencies would make things easier.

You Searched For "United Breweries" and got 14 results

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