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The online festive sale has been the biggest one the country has seen yet. 
 The Great Indian Festival from <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>, the Big Billion Days from <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="3671037" type="UNKNOWN" weightage="20" keywordseo="Unbox-Diwali-sale">Unbox Diwali Sale</keyword> from <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> all started on October 1 with Amazon and gained traction like never before. With initiatives like Product Exchange, No Cost EMIs, and pre-approved loans, E-commerce companies saw a lot of <keyword id="6357824" type="UNKNOWN" weightage="20" keywordseo="sales">sales</keyword> in the high-value product segment. 
 
While the GMVs soared, we decided to divulge into knowing which high-value items the consumer is buying and the results are out. 
 
Slideshow Images credit- DataWeave

These high-value items were picked up the most during the festive e-commerce
mega sale

<a href="http://www.businessinsider.in/Festive-Season-Sale-Part-2-What-to-buy-today-on-Amazon-Snapdeal-and-Flipkart/articleshow/54896029.cms">The festive season</a> is in full swing for all of us and the E-commerce companies are not lagging behind. Most e-commerce companies are still offering their customers discounts after the first-week mega sale war between <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword>, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> and <keyword id="6357066" type="UNKNOWN" weightage="60" keywordseo="ShopClues">Shopclues</keyword>. 
 Amazon is featuring the second part of their Great Indian Festival from 17th till the 20th and Snapdeal is offering discounts under the <keyword id="3671037" type="UNKNOWN" weightage="60" keywordseo="Unbox-Diwali-sale">Unbox Diwali Sale</keyword> starting today. Shopclues is back with its second edition of <keyword id="458593" type="UNKNOWN" weightage="60" keywordseo="Diwali-sale">Diwali Sale</keyword> with 'Dhamaka Deals' across the categories. 
 
We have put together a short list for you to make your materialistic desires come to fruition in the best way possible. 
 
Here is a list of different products that have a great discount or exchange offer that you just can’t miss. 
 
If one of these were part of your wishlist, today is going to be your lucky day.

Festive Season Sale Part 2- What to buy today

The festive season is in full swing for all of us and the E-commerce companies are not lagging behind. Most e-commerce companies are still offering their customers discounts after the first-week mega sale war between <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword>, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> and <keyword id="6357066" type="UNKNOWN" weightage="60" keywordseo="ShopClues">Shopclues</keyword>. 
 Amazon is featuring the second part of their Great Indian Festival from 17th till the 20th and Snapdeal is also continuing with offering discounts under the Unbox <keyword id="458593" type="UNKNOWN" weightage="60" keywordseo="Diwali-sale">Diwali Sale</keyword>. Flipkart has a lot of festive discounts, still on offer and Shopclues is back with its second edition of Diwali Sale with 'Dhamaka Deals' across the categories. 
 
We have curated a list for you to make your materialistic desires come to fruition in the best way possible. 
 
Here is a list of different products that have a great discount or exchange offer that you just can’t miss. 
 
If one of these were part of your wishlist, today is going to be your lucky day.

Festive Season Sale Part 2- What
to buy today

A 40-member team in <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, which is the first line of the battle to win the consumers, is not ready to go back to their homes due to the upcoming mega online festival sale that is about to begin. 
 Deepti Agarwal, <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>’s senior engineering manager, says that these 40 members of the team won’t go back to their homes even after Flipkart asking them to go home. These employees would just work and sleep in the office. "They just sleep in the office,” says Agarwal. 
 
To wake them up, loud music is played every morning at the suburban office in <a href="http://www.businessinsider.in/searchresult.cms?query=Bengaluru&amp;sortorder=effectivedate">Bengaluru</a>. The meeting rooms have been turned to bedrooms and are stacked with pillows and mattresses. There are yoga sessions to perk up those who haven't slept a wink, gaming rooms to de-stress and food at midnight. 
 “It feels like an Indian wedding,” <keyword id="1892574" type="PERSON" weightage="20" keywordseo="Nitin-Seth">Nitin Seth</keyword>, the chief people officer of Flipkart tolf ET. 
 Though, it seems like fun but isn’t even close to that. Flipkart, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> will unveil a bevy of offers to lure customers as they prepare for the biggest face-off of the year, looking to garner a significant portion of their total annual sales during this burst of festive spending that will last for most of October. This is serious in an ugly way. 
 “Big Billion Day means three things -the scale, the detailing in terms of planning and the thrill of it all coming together. Everybody is stretching beyond their work profiles and nobody is looking at the watch,” <keyword id="3703289" type="UNKNOWN" weightage="20" keywordseo="Panchali-Upadhaya">Panchali Upadhaya</keyword>, a senior director at Flipkart told ET. 
 
Their main goal is to rack up sales and keep the lead on <a href="http://www.businessinsider.in/searchresult.cms?query=Amazon+India&amp;sortorder=effectivedate">Amazon India</a>, as the rival has invested Rs 130 crore in this festive season. 
 "The atmosphere dovetails well into our motto of work hard, have fun, make history,” said a representative for Amazon. The company's sale strategy is being directed from its office in west <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>. 
 
Certain special arrangements are made for the employees to stay close to the office at both Flipkart and <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>. Saurabh Nigam, vice-president for HR at Snapdeal, wants employees to bring families to work on designated days. 
 “There will be monetary and non-monetary awards for top performers, all through the festive month of October. We also plan to have <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> melas,” said Nigam. 
 
It has been estimated by RedSeer that the amount of overall value of goods sold across all online marketplaces may not exceed Rs 10,000 crore in October this year as compared with goods worth Rs 9,000 crore sold last year. 
 “The message is simple -we put our best foot forward and really make it big for our customers. The fact of a worthy competition makes the game a lot more exciting,” said Flipkart's Seth, referring to <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>. 
(image :Indiatimes)

Meeting rooms at Flipkart’s office have turned into bedrooms, gaming rooms. Here’s why

The festive season is in full swing for all of us and the E-commerce companies are not lagging behind. Most e-commerce companies are still offering their customers discounts after the first-week mega sale war between <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>. 
 Amazon is featuring the second part of their Great Indian Festival from today till the 20th and Snapdeal is also continuing with offering discounts under the Unbox <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> Sale. Flipkart has a lot of festive discounts, still on offer. 
 
We have curated a list for you to make your materialistic desires come to fruition in the best way possible. 
 
Here is a list of different products that have a great discount or exchange offer that you just can’t miss. 
 
If one of these were part of your wishlist, today is your lucky day.

The last weekend has been nothing short of a war for the online marketplaces in India. 
 ItneKumMein from ShopClues, the Great Indian Festival from <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword>, the Big Billion Days from <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="3671037" type="UNKNOWN" weightage="60" keywordseo="Unbox-Diwali-sale">Unbox Diwali Sale</keyword> from <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> are in full swing. The sales that started on October 1 with Amazon are on throughout the week and gaining traction like never before. 
 Adding to the exclusive privileges and financial benefits being offered by portals like ShopClues, Flipkart, Amazon, and Snapdeal the online marketplaces have also backed the entire sale by offering additional discounts through a partnership with banks like <keyword id="42456" type="CITY" weightage="80" keywordseo="ICICI">ICICI</keyword> Bank, Standard Chartered, American Express, <keyword id="45123" type="CITY" weightage="80" keywordseo="HDFC">HDFC</keyword> etc. 
 
Some e-tailers are even providing interest-free zero-cost EMIs, in select cities, across all categories. 
 
So who’s winning in the numbers game? Well, there’s no clear winner yet, but each e-commerce player has made some commendable moves. Let’s find out.

The 2016 festive sales- The winner so far

It’s Christmas for the online consumers in India which means that <keyword id="36208" type="UNKNOWN" weightage="20" keywordseo="festive-season">Festive season</keyword> sales are coming around! 
 Online marketplaces <keyword id="6354742" type="COMPANY" weightage="60" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword>, and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> are ready for their annual festival sales starting the first week of October with Amazon. ShopClues and Paytm are also set to flag off their festive season sale around the same time. 
 
Flipkart's Big Billion Days 2016 and Amazon Great Indian Sale will be the most anticipated, just like every year but there are some things that have changed. 
 
• Flipkart has introduced ‘Your wish, our offer’ where products that have been ‘wish listed the most number of times will have bigger offers on them. After the 2014 technical glitches, we hope the sale-ing is smooth for this e-commerce player. 
 
• Amazon’s Great Indian Sale is scheduled for October 1- 5 and Amazon have announced Curtain Raiser Deals, where customers can choose between two groups of products - the most voted will go on sale at 12am on October 1. 
 • Snapdeal’s <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> sale is based on it’s rebranded tagline 'Unbox Zindagi' and starts from October 2nd till October 6th. Discounts up to 70 percent are promised as part of the <keyword id="3703614" type="UNKNOWN" weightage="20" keywordseo="snapdeal-unbox-sale">Snapdeal Unbox Sale</keyword> to the consumers. 
 
• What will be interesting to see is the amount of discounts and cashback that are offered this year compared to last year, since as reports suggest that the GMV in e-commerce has seen a decline of 20-25% in the first six months of 2016. 
 • We have also seen a trend of loyalty services offerings amongst the biggest players in the form of Flipkart First, <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> and Snapdeal Gold. This ensures that the customer is given better service in terms of delivery or discounts, enabling the buyer to be loyal towards one player for all their shopping needs. 
 
• This also means that they are likely to spend big due to hooks in the form of extended offers of warranty, extra discounts after more spending and next-day deliveries. 
 • So far, so good. Amazon Prime is a leader in this category as the model has been tried and tested in the US. The crème-de-la-crème of the online shopper might enjoy these subscription services, but most <keyword id="25903" type="ORGANIZATION" weightage="20" keywordseo="Indians">Indians</keyword> still like their products delivered for free. It’ll be interesting to see how Amazon adapts Amazon Prime for the Indian market. 
 
Bottom Line- This will be one heck of a season for the e-commerce giants to fight out since Indians remain discount-driven because they have been spoilt by the offers. Not only do they want the best, the want it at the best price in the shortest time possible and that is an ideal situation that many e-commerce players are trying to achieve while remaining afloat.

The 2016 Festive Sales- What’s Hot And Happening.

The online market in India is buzzing with festive offers and electronics category has been one of the most popular categories across all major online shopping destinations. And Chinese smartphone maker, <keyword id="874458" type="COMPANY" weightage="100" keywordseo="Xiaomi">Xiaomi</keyword> managed to sell more than half a million smartphones in three days from 1st to 3rd October selling two phones per second. 
 Xiaomi products including <keyword id="2415488" type="UNKNOWN" weightage="20" keywordseo="Redmi">Redmi</keyword> phones, Mi phones, wearables and power banks were made available across leading online shopping sites <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, Amazon and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>, during their online festive sales. 
 Redmi 3S (along with Redmi 3S Prime) was the top-selling product on Flipkart during its Big Billion Days Sale while Redmi Note 3 was the best selling smartphone of Amazon’s Great Indian Festival sale. Xiaomi products like the recently launched Mi Band 2 and 10000mAh Power bank were also finding many takers making the products some of the most selling products within the electronics category on Amazon. Xiaomi made a major mark on Flipkart’s Big Billion Day Sale that began on 2 October, with smartphone sales starting on day two of the festival. Flipkart sold more than 800,000 smartphones in one day and Xiaomi contributed significantly to the overall sale numbers. Smartphones available included <keyword id="854541" type="UNKNOWN" weightage="20" keywordseo="MI-4">Mi 4</keyword>, Mi Max, and Redmi 3S Prime. Xiaomi’s Redmi and Mi phones made it to the best-sellers lists of Snapdeal’s Unbox <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword> Sale too. 
 
Manu Jain, India Head, Xiaomi said, “More than six months of rigorous planning and hard work has helped us set a new benchmark in the industry. Last year we sold more than half a million phones in 30 days during the month of October, and this year we were able to achieve a similar number within three days.” 
 Somewhat similar to <keyword id="6354427" type="CITY" weightage="20" keywordseo="Apple">Apple</keyword>, Xiaomi too bank on their ‘Mi fans’ to cheer the company and lap up their products and this October Xiaomi has a lot more reasons to celebrate!

It’s going to be a very Happy Diwali for Xiaomi as it comes out winning from the online festive sales

There is crazy discount on products on all major <keyword id="6357762" type="UNKNOWN" weightage="20" keywordseo="Online-shopping">online shopping</keyword> portals and people are unstoppable this holiday season as sales are expected to hit $94.71 billion. Yes, the big billion. 
 But this time around it’s going to be tougher than before for all you guys out there as there are new players in the fray. Internet penetration in the tier 2 and tier 3 cities have increased recently and it looks like the smaller cities have bitten the bug and are hooked to the online shopping fest. An <keyword id="6355988" type="CITY" weightage="20" keywordseo="Assocham">Assocham</keyword> survey-cum-analysis has noted that products worth Rs 25,000 Crore will be sold this festive season with major sales happening in tier 2 and 3 cities. With the increase in better infrastructure in terms of logistics, broadband and Internet-ready devices smaller cities will be a big bet this festive season for online shopping portals. 
 
Also Read: <a href="http://www.businessinsider.in/Heres-the-list-of-11-things-you-should-buy-at-insane-prices-on-Amazons-Great-Indian-Sale/articleshow/54626995.cms">Here's the list of 11 things you should buy at insane prices on Amazon's Great Indian Sale</a> 
 Even <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> Trends shows that the search for ‘Online Shopping’ has increased in regions like Tripura, Sikkim, Mizoram, Meghalaya, Andaman and Nicobar Islands in the past 7 days. Further Google Trends shows that under related query search for online shopping sale has increased by 250 % with search for <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> standing tall at +300% in smaller cities. 
 <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s ‘Big Billion Day’, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s ‘Great Indian Festival’ and ‘Unbox Diwali Sale’ from Snapdeal have found many takers in the smaller cities but if we were to draw clue from smaller cities there is hyper interest seen in these cities for ShopClues shopping portal. The shopping portal came fifth in the Google search in these cities. Shopclues had launched offers like 'Lowest Price Online Challenge' and ‘ItneKumMein’ which has helped the site increase sale by 80%. 
 
So brace yourself for the mad rush to get the best deal during the online festive sales all across the country and if you are a little too late to land that perfect deal maybe someone in a smaller city is a little faster than you! 
 
Image Credit: Reuters

Watch out metros, smaller cities are lapping up best online deals from right below your fingers!

The mega sales by the top three e-commerce companies-<a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Amazon+India&amp;sortorder=effectivedate">Amazon India</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>- have attracted online shoppers in the country. The three companies have been fighting festive season sale battles to have more consumers on board, thereby making more money. 
 
It was raining discounts and cashback offers and the statistics are out on which company has made how much so far. Flipkart claimed it logged sales of Rs 1,400 crore and is targeting sales of over Rs 3,350 crore by the end of the sale period. 
 Meanwhile, <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>, during its five-day Great Indian Festive Sale, said its Prime was a superstar, and that the volume of offers on its stage grew three-fold to more than 15 million requests six hours before the arrangements finished — that is an average of more than 38 orders for each second. 
 Whereas, <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> said it hopes to clock 11 million units and register gross sales of Rs 1,700-1,800 crore. 
 
In the initial 12 hours of the deal, Flipkart and its design gateway <a href="http://www.businessinsider.in/searchresult.cms?query=Myntra&amp;sortorder=effectivedate">Myntra</a> had sold 2.25 million units while Amazon India said it sold 1.5 million units. Snapdeal asserted that it sold 1.67 million units in the initial 16 hours of its deal. 
 Amzon's mega sale otherwise known as Great Indian deal finished the previous evening. Nonetheless, Flipkart's <keyword id="3092441" type="UNKNOWN" weightage="20" keywordseo="Big-Billion-Days">Big billion days</keyword> and Snapdeal's Unbox diwali deal are as yet going on and will end on October sixth. 
(image:Indiatimes)

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