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Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
The film draws an interesting correlation between cricket and education yet again
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform
Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Th new campaign is called ‘Cracking the Game'
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times …
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Here are a few ads from IPL this year that won our hearts
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament
India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…
Dream11 wins IPL 2020 sponsorship – India’s first gaming unicorn bags the rights for ₹222 crore
This year, the IPL is set to take place in UAE.
Parents beware: Coaching classes and edtechs make the most false claims
Every second street corner has an ad for a Number One private tuition. A few others claim to have s…
Snapdeal follows Amazon and Flipkart in boosting logistics – sets up eight new hubs in preparation for Diwali sales
Indian e-commerce player Snapdeal has launched eight new logistics centres in India. This is in add…
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution