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10 mins read

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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2 mins read

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar

The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times …

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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1 min read

Vivo India is back as title sponsor for Indian Premier League 2021

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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4 mins read

IPL brand value falls for first time in 6 yrs, says report

The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…

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2 mins read

EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament

India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…

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3 mins read

Parents beware: Coaching classes and edtechs make the most false claims

Every second street corner has an ad for a Number One private tuition. A few others claim to have s…

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1 min read

Snapdeal follows Amazon and Flipkart in boosting logistics – sets up eight new hubs in preparation for Diwali sales

Indian e-commerce player Snapdeal has launched eight new logistics centres in India. This is in add…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution