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2 mins read

Lyft just upped the ante in its battle against Uber by taking aim at surge pricing

Lyft's new Price Lock feature ups the ante against larger rival Uber by making Lyft's ride costs pr…

Alex Bitter   


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2 mins read

Oasis reunion tour ticket prices skyrocket due to Ticketmaster's 'in-demand' market-based surge pricing

Oasis fans are not happy as Ticketmaster surge pricing causes tickets for the band's reunion tour t…

Kenneth Niemeyer   


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3 mins read

Oasis fans say they endured a 'frustrating nightmare' trying to buy tickets as surge pricing and online scalpers wreaked havoc

Fans were hit with surge pricing and long virtual queues amid massive demand for tickets for the ba…

Nora Redmond   


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2 mins read

Surge pricing is coming to theme parks

Some Legoland theme parks will introduce "dynamic pricing" for visitors starting later this year.

Camilo Fonseca   


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6 mins read

Forget Uber and Airbnb: Some people are going back to doing things the old-fashioned way to save money

Once upon a time, you could get app-based services for artificially low prices. Now some are adjust…

Juliana Kaplan   


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3 mins read

Indian government accuses Ola, Uber and other aggregators of inflating cab prices for older customers

The main issues under discussion included the surge pricing, frequent cancellation of rides by…

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5 mins read

Wendy's CEO got ripped for pushing dynamic pricing. It could be coming to a store near you.

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you di…

Ayelet Sheffey   


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7 mins read

Uber and Lyft drivers are desperate for tips. Riders don't shell out, but they'll tip three times as often for food delivery.

Uber and Lyft drivers often struggle with low or infrequent tips, which many rely on to pay bills, …

Noah Sheidlower,Jacob Zinkula   


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3 mins read

Menu items can cost customers 40% more at peak hours as Uber-like surge pricing hits food delivery

The inventor of Uber's dynamic pricing is investing in startup Sauce that raises prices on online o…

Nancy Luna   


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2 mins read

Amazon drivers staged a protest demanding higher pay to cope with surging gas prices

"My car used to fill up on $25, now it's closer to $40," one Amazon Flex driver told CNBC.

Isobel Asher Hamilton   


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1 min read

Uber says it'll refund customers who were charged surge pricing around the Brooklyn subway shooting

At least eight people were shot and over a dozen were injured after a gunman opened fire at a New Y…

Jake Epstein   


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2 mins read

Uber announces a 12% price hike for cab rides in Delhi as petrol, diesel prices skyrocket

Uber India has today announced a price hike in Delhi, keeping in mind the rising fuel prices. The c…

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2 mins read

Uber, Ola hit a speed bump as Indian government caps surge pricing and issues new guidelines

Business Insider has reached out to both Ola and Uber for their comments.

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3 mins read

Gabrielle Bienasz   


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5 mins read

Wendy's may have doomed its 'dynamic pricing' idea before it even started

Wendy's says it's implementing Uber-like surge pricing in 2025, sparking outrage from consumers. Bu…

Emily Stewart   


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1 min read

Surge pricing is increasingly being used in restaurants and movie theaters, making everyday activities much more expensive

A man told The Wall Street Journal he was asked for nearly $420 to bowl for two hours. Experts say …

Hannah Getahun   


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6 mins read

Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy

With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…

Eve Crosbie   


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1 min read

An Uber driver says she ditched her Toyota for a Tesla because her Camry cost $600 a week to fuel compared with $450 for leasing and charging a Model 3

Uber driver Heidi Barnes told Bloomberg the cost of a tank of gas for her Camry had shot up from $6…

Stephen Jones   


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2 mins read

Uber CEO balks after a reporter tells him the cost of his 2.9-mile Uber ride: 'Oh my God. Wow.'

Uber CEO Dara Khosrowshahi estimated a 2.95-mile ride would cost $20. He was surprised to learn it …

Sarah Jackson   


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3 mins read

As Uber and Lyft fares surge, NYC taxis are becoming popular again

New York's hottest ride-hailing service is the taxi again, thanks to new technology helping them ga…

Allana Akhtar