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The rupee fell 7 paise to trade at 84.47 against the US dollar in early trade on Thursday weighed down by a muted trend in domestic equities and strength of the American currency in the overseas markets. <keyword id="20024982" type="General" weightage="20" keywordseo="Forex-traders" source="keywords">Forex traders</keyword> said the latest <keyword id="20064878" type="General" weightage="20" keywordseo="Federal-Open-Market-Committee" source="keywords">Federal Open Market Committee</keyword> (FOMC) minutes reveal a significant shift in the Federal Reserve's outlook. The Fed is likely to put downward pressure on short-term interest rates, reducing the appeal of dollar-denominated assets and contributing to the decline in the Dollar Index. At the interbank foreign exchange, the rupee opened at 84.45 and moved in a tight range and touched 84.47 against the greenback, registering a fall of 7 paise over its previous close. On Wednesday, the rupee depreciated by 11 paise to close at 84.40 against the US dollar. "The 84.50 level remains a strong support for the USD/INR pair. <keyword id="23456490" type="General" weightage="20" keywordseo="RBI-interventions" source="keywords">RBI interventions</keyword>, coupled with anticipated capital inflows -- such as Godrej Properties' Rs 4,000 crore QIP and Univest's USD 16 million capital raise -- are expected to support the rupee further," CR Forex Advisors MD Amit Pabari said. Pabari further added that the USD/INR pair is likely to encounter resistance near the 84.50 mark, with expectations of trading within the 83.80 to 84.50 range, showing a slight downward bias. Meanwhile, the dollar index, which gauges the greenback's strength against a basket of six currencies, was trading higher by 0.14 per cent at 106.22. Brent crude, the global oil benchmark, fell 0.18 per cent to USD 72.70 per barrel in futures trade. In the domestic equity market, the 30-share BSE Sensex rose 68.21 points or 0.09 per cent to 80,302.29 in morning trade, while Nifty was up 34.20 points or 0.14 per cent to 24,309.10 points. Foreign Institutional Investors (FIIs) infused Rs 7.78 crore in the capital markets on a net basis on Wednesday, according to exchange data. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/honda-activa-e-and-qc1-electric-scooters-unveiled-in-india-to-go-on-sale-in-2025/articleshow/115725242.cms" target="_self"></a> <a href="https://www.businessinsider.in/business/auto/news/honda-activa-e-and-qc1-electric-scooters-unveiled-in-india-to-go-on-sale-in-2025/articleshow/115725242.cms" target="_self">Honda Activa e and QC1 electric scooters unveiled in India, to go on sale in 2025</a><a href="https://www.businessinsider.in/tech/news/indias-pc-market-reaches-new-high-with-4-49-million-shipments-in-q3-2024/articleshow/115719599.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-pc-market-reaches-new-high-with-4-49-million-shipments-in-q3-2024/articleshow/115719599.cms" target="_blank">India’s PC market reaches new high with 4.49 million shipments in Q3 2024</a><a href="https://www.businessinsider.in/tech/mobile/news/realme-gt-7-pro-with-snapdragon-8-elite-chipset-launched-starting-at-59999/articleshow/115689685.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-gt-7-pro-with-snapdragon-8-elite-chipset-launched-starting-at-59999/articleshow/115689685.cms" target="_blank">Realme GT 7 Pro with Snapdragon 8 Elite chipset launched starting at ₹59,999</a>

Rupee falls 7 paise to 84.47 against US dollar in early trade

<ul class="summary-list"><li>The 2024 US Open is taking place in New York.</li><li>The tournament is always popular but seems like the go-to end-of-summer spot for cool kids this year.</li></ul>The <a target="_blank" class="" href="https://www.businessinsider.com/things-you-didnt-know-the-us-open-behind-the-scenes-2024-9">2024 US Open</a> is in full swing, which means the best tennis players in the world have gathered in Queens, New York, to compete for a chance at a Grand Slam.While the athletes battle it out on the court, celebrities, influencers, and fans watch from the stands. Some are sipping Honey Deuce cocktails from collectible Grey Goose cups, while others drink Moët &amp; Chandon champagne in their best tenniscore looks.With <a target="_blank" class="" href="https://www.usopen.org/en_US/news/articles/2023-08-31/2023_us_open_continues_to_smash_attendance_records.html">nearly one million</a> people attending the tournament in 2023, the US Open has long been popular. But the 2024 tournament has become more than just a sporting event.Now, it's the go-to place for celebrities, influencers, and brands to stand out as summer ends.<h2 id="fd2bd07a-4546-4d73-a46f-e8d68ba15289">The US Open is New York's event of the season</h2>The US Open has been a celebrity hot spot for years. Still, in 2024, it seems like anyone who is anyone has appeared at the tournament, from performers and influencers to athletes and business icons.For instance, Tony Goldwyn — <a target="_blank" class="" href="https://www.businessinsider.com/democratic-national-convention-dnc-celebrities-2024-8">fresh off his DNC appearance</a> — and other members of the "<a target="_blank" class="" href="https://www.businessinsider.com/love-in-shondaland-is-rocky-not-always-healthy-relationship-expert-2023-6">Shondaland</a>" cinematic universe, like Ellen Pompeo and Shonda Rhimes, appeared on September 1.<div type="image" title="Chris Ivery, Tony Goldwyn, Bellamy Young and Shonda Rhimes attend the US Open in August 2024." height="1480" width="2000" msid="113149028" hostid="261" sizebytes="209924"></div><a target="_blank" class="" href="https://www.businessinsider.com/vera-wang-continue-working-older-aging-retirement-2024-4">Vera Wang</a> and Anna Wintour were also spotted together, while Serena Williams watched from the stands with Alicia Keys.Meanwhile, influencers have amassed hundreds of thousands of views from US Open content, sharing everything from "get ready with me" videos of their outfits to <a target="_blank" class="" href="https://www.tiktok.com/@spoonfulofjenny/video/7407814250011512110?lang=en&amp;q=us%20open%202024&amp;t=1725388554223">vlogs</a> of their experiences attending. Speaking to BI at the US Open, first-time attendee Calum Beedling, 32, said he thinks the event is more accessible to "casual" tennis fans than other major tournaments, which is part of what makes it so popular."It has a certain je ne sais quoi with the night matches that no other tournament can really offer, especially at this stage," Beedling said, adding that "when there's an American player in it, it makes tennis feel like more of a party" than usual."I'm an avid tennis fan and player, and I think a lot of people get hung up on etiquette around it, and it might feel inaccessible for that reason," he said. "But I think the US Open feels like even if you're a casual fan, it's really rewarding."<h2 id="4d66e3c7-aae9-46dd-807a-363001f07a55">Brands are buying into the US Open</h2>The US Open has an array of high-end sponsors, from Tiffany &amp; Co., which makes the tournament's trophies, to Grey Goose, the maker of the signature cocktail, the <a target="_blank" href="https://www.businessinsider.com/us-open-honey-deuce-creator-tweaks-recipe-at-home-2024-9">Honey Deuce</a>.The cocktail — which features vodka, lemonade, Chambord, and honeydew melon cut to look like tennis balls for a garnish — <a target="_blank" class="" href="https://www.businessinsider.com/us-open-honey-deuce-cocktail-millions-sales-2024-8?utm_source=Iterable&amp;utm_medium=email&amp;utm_campaign=campaign_Insider%20Today%20%E2%80%94%20August%2031,%202024&amp;Utm_content=LimitedPromo">brought in nearly $10 million</a> in revenue for the tournament in 2023. And the $23 drink continues to be popular at this year's event thanks to TikTok creators and celebrities. Williams, <a target="_blank" class="" href="https://www.businessinsider.com/serena-williams-subtly-promotes-her-makeup-brand-us-open-2024-9">wearing makeup from her brand</a>, even recorded herself trying it for the first time.Nick Mautone, who created the drink in 2006, told Business Insider that he's "flabbergasted" by how many Honey Deuces are sold at the event. Mautone said he scaled back his original recipe so the cocktails were easier to make en masse, but he ensured they still stood out."The honeydew melon balls were the nonnegotiable," he said.Moët &amp; Chandon also serves as the tournament's official champagne this year.<div type="image" title="Phoebe Dynevor and Cameron Fuller attend the 2024 US Open." height="1333" width="2000" msid="113149030" hostid="261" sizebytes="150946"></div>Celebrities such as Carmelo Anthony, <a target="_blank" href="https://www.businessinsider.com/justin-timberlake-jessica-biel-left-la-normalcy-trend-2024-5">Jessica Biel</a>, and Phoebe Dynevor have been spotted in Moët's clubhouse throughout the tournament.The champagne brand's presence adds an extra layer of glossiness to the event, as the US head of Moët &amp; Chandon, Enzo Gouedar, told BI."The tournament is a cultural experience, where offerings such as Moët &amp; Chandon champagne play an essential role in creating shared moments that go beyond the matches themselves," Gouedar said.<div type="image" title="Questlove and Jessica Biel greet each other at the 2024 US Open." height="1333" width="2000" msid="113149225" hostid="261" sizebytes="162572"></div>Aperol is also among the 2024 US Open sponsors. The brand's suite features a bar decked out in orange decor, similar to the color of an Aperol Spritz. Like Moët, Aperol invited celebrities and influencers to sit in its suite this year.Andrea Sengara, Campari America's vice president of marketing, told BI that Aperol "consistently shows up during major cultural moments," and the US Open is no exception."The culmination of having beloved brands like Aperol at an iconic event like the US Open makes the experience a 'can't miss' event for the summer season, and it only gets more exciting every year we are there," Sengara added.<h2 id="ce077b3a-f4ef-411b-99ca-dd66694bab87">Tennis is having a moment</h2>Though the US Open feels like a new level of cool for tennis, the sport has been gaining cultural capital for some time now.More and more stars have been attending Wimbledon in recent years, often using it as a PR platform. For instance, Ariana Grande attended in 2023 without her wedding ring, and the news that she and Dalton Gomez <a target="_blank" class="" href="https://www.businessinsider.com/ariana-grande-dalton-gomez-separated-breakup-2023-7">were getting divorced</a> broke the next day.The release of "Challengers" in April also helped to build buzz around the sport, especially because the film <a target="_blank" class="" href="https://www.businessinsider.com/challengers-movie-zendaya-reviews-critics-2024-4">made tennis seem sexy</a>.And <a target="_blank" class="" href="https://www.businessinsider.com/summer-clothes-accessories-going-out-of-style-right-now-2024-6#typical-athleisure-is-being-replaced-by-a-more-preppy-style-8">Tenniscore</a> has been in vogue as people add tennis skirts and exercise dresses, which they can pair with sweaters and high-end jewelry, to their wardrobes over traditional athleisure. There's been no shortage of <a target="_blank" class="" href="https://www.businessinsider.com/us-open-tennis-celebrity-sightings-2024-8">luxe, tenniscore looks</a> in the US Open stands this year.The court has also become a place for some athletes to express their style. Though she was knocked out of the tournament, Naomi Osaka made a splash early on at the US Open in custom Nike ensembles designed by Yoon Ahn and inspired by her Japanese roots.<div type="image" title="Naomi Osaka competes at the US Open 2024." height="683" width="1024" msid="113149026" hostid="261" sizebytes="39552"></div>The New York Times reported that the 2024 US Open has already <a target="_blank" class="" href="https://www.nytimes.com/2024/09/02/nyregion/us-open-crowds.html">broken attendance records</a>, with an average of over 75,000 fans attending each day if you combine day and night attendees.With tennis shifting from a sport only for country clubgoers to a hobby for the young and hot, it's no wonder the US Open is more popular than ever.

The US Open is having a moment

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Welcome back to our Saturday edition, a roundup of our best lifestyle reads. If you have to choose one supplement to benefit your overall health, make it creatine. Although it's been around since the '90s, <a target="_blank" href="https://www.businessinsider.com/creatine-most-effective-fitness-supplement-science-burn-fat-build-muscle-2024-8">it's exploded recently — and for good reason</a>.On the agenda:<ul><li>The biggest star of the US Open: <a target="_blank" href="https://www.businessinsider.com/us-open-honey-deuce-cocktail-millions-sales-2024-8">A cocktail that brought in $10 million</a>.</li><li>Celebrity friendships are officially <a target="_blank" href="https://www.businessinsider.com/celebrity-friendships-hollywood-business-strategy-taylor-swift-blake-lively-2024-8">Hollywood's new hot business strategy</a>.</li><li>See inside Karlie Kloss and Joshua Kushner's new digs — <a target="_blank" href="https://www.businessinsider.com/wave-house-harry-gesner-rod-stewart-malibu-homes-for-sale-2023-6">the iconic Wave House</a>.</li><li>PGA pros share 10 things <a target="_blank" href="https://www.businessinsider.com/things-you-should-never-do-golf-course-employees-pga-pros">you should never do at a golf course</a>.</li></ul>But first: Summer's swan song.If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today-sunday-edition">sign up here</a>. Download Insider's app <a target="_blank" rel="" href="https://www.insider.com/app">here.</a><h3 id="2d2d81c1-e984-4ab1-b11e-26ada0d3da0b">This week's dispatch</h3><div type="image" title="A family in a car, with a canoe and luggage strapped to the roof." height="1440" width="1920" msid="112950549" hostid="261" sizebytes="161266"></div><h2 id="4ae6fa0d-1923-48e7-b04b-6c028d03614d">How to enjoy Labor Day weekend</h2>Maximizing Labor Day weekend isn't for the faint of heart.You're already exhausted from the summer months and back-to-school shopping, but if you want to enjoy the last bits of summer, here's how to do it without losing your sanity.While some of you may already be at your destination, millions of others are set to embark during the busiest travel weekend of the summer. AAA said that <a target="_blank" href="https://inrix.com/press-releases/labor-day-2024-aaa/">US road trips will increase by 9%</a> this weekend compared to last year. Meanwhile, TSA said they expect to screen 17 million airline passengers from August 29 through September 4. So it wouldn't hurt to get to the airport early.If you're wondering about the best time to get on the road, try Saturday afternoon or Sunday morning. That's when you can expect roads to be less congested, according to transportation data aggregate <a target="_blank" href="https://inrix.com/press-releases/labor-day-2024-aaa/">INRIX</a>.And if you haven't yet settled on a destination (no judgment!), avoid destinations prone to overtourism. AAA booking data found that Seattle is the No. 1 destination for its users this weekend, followed by Boston, Chicago, Denver, Las Vegas, New York, Orlando, and San Francisco.But if you'd rather stay put, simply going outdoors in your own backyard is well worth it. It also comes with a <a target="_blank" href="https://www.businessinsider.com/why-spending-more-time-outside-is-healthy-2017-7">handful of health benefits</a>, from lowering inflammation to improving your ability to focus.<h2 id="9410b9a2-ab9b-43bb-a494-1558db5f8c92">The real star of the US Open</h2>Aside from the players on the court, one of the biggest draws of the US Open is the tournament's official cocktail: the Honey Deuce. It's an Instagrammable staple of the event and also a very lucrative sales driver — generating $9.9 million in sales last year.Debuting in 2007, the Honey Deuce was created by a restaurateur who consulted for Grey Goose in the early 2000s. The drink consists of vodka, lemonade, Chambord, and a honeydew melon ball garnish symbolizing a tennis ball.<a target="_blank" href="https://www.businessinsider.com/us-open-honey-deuce-cocktail-millions-sales-2024-8">More on the famous cocktail</a>.Also read:<ul><li><a target="_blank" href="https://www.businessinsider.com/tennis-usta-stop-pickleball-red-tennis-ball-2024-8">Tennis is going on offense to stop 'obnoxious' pickleball's rise</a></li><li><a target="_blank" href="https://www.businessinsider.com/padel-vs-pickleball-the-future-of-racket-sports-in-america-2024-8">Padel is more fun than pickleball. But can the pricey racket sport enjoyed by America's top 1% win over the whole country</a>?</li></ul><div type="image" title="Blake Lively, Taylor Swift, RYan Reynolds, and Rob McElhenney" height="1000" width="2000" msid="112950548" hostid="261" sizebytes="172136"></div><h2 id="d93f8bc1-3b1f-4d4f-a093-d9f3aec88c01">BFFs = $$$</h2>Celebrity friendships are nothing new, and have long been a way to make attention-grabbing headlines. In the past few years, though, celeb besties have taken the next step: becoming business partners.Ryan Reynolds and Rob McElhenney, having bought Wrexham AFC in 2020, became the blueprint for such relationships. Now, Hollywood friends are realizing that two stars are better than one.<a target="_blank" href="https://www.businessinsider.com/celebrity-friendships-hollywood-business-strategy-taylor-swift-blake-lively-2024-8">The hottest new business model in Hollywood</a>.<div type="image" title="Wave House as seen from the ocean." height="1872" width="2500" msid="112950551" hostid="261" sizebytes="672670"></div><h2 id="eb1df1a9-69a1-4d5c-a443-24ed891451ed">Inside the iconic "Wave House"</h2>The Wave House, a legendary Malibu home once owned by singer Rod Stewart, just changed hands. Karlie Kloss and Joshua Kushner dropped $29.5 million to call the beachfront property their own.With six bedrooms and eight bathrooms, the home is roughly 6,200 square feet. Then there's its namesake: Made to look like cresting waves, the house has a rounded rooftop that's speculated to have inspired the Sydney Opera House.<a target="_blank" href="https://www.businessinsider.com/wave-house-harry-gesner-rod-stewart-malibu-homes-for-sale-2023-6">Take a tour of the imposing property</a>.<div type="image" title="Person's shadow over a hole on a golf green" height="3326" width="5038" msid="112950550" hostid="261" sizebytes="1816092"></div><h2 id="09b8e2c1-3e4e-43fe-8b2b-3556ec69a3a9">Don't do this at a golf course</h2>Whether you're a first-timer at your neighborhood links or visiting one of the world's most prestigious golf courses, following the sport's etiquette is key.For example, you shouldn't ignore the dress code and show up wearing jeans, tank tops, or backward hats. It's also a classic faux pas to not repair your marks on the green. PGA pros and course employees shared the biggest mistakes they see people making at golf courses and how players can be more respectful.<a target="_blank" href="https://www.businessinsider.com/things-you-should-never-do-golf-course-employees-pga-pros">Here's what the experts said</a>.Also read:<ul><li><a target="_blank" href="https://www.businessinsider.com/high-end-golf-course-mistakes-to-avoid-seasoned-golfer-2024-8">I've been to over 200 high-end golf courses around the globe. Here are 8 mistakes I always see first-timers make</a>.</li></ul><div type="image" title="TV with Ryan Gosling from Fall Guy in it" height="1500" width="2000" msid="112950760" hostid="261" sizebytes="417720"></div><h2 id="aebd2654-5374-4127-93de-2da8d815912e">What we're watching this weekend</h2><ul><li>"The Fall Guy": Ryan Gosling's action-comedy about a stuntman who finds himself wrapped up in a conspiracy hits Peacock this weekend.</li><li>"Only Murders in the Building": Hulu's hit mystery dramedy starring Steve Martin, Martin Short, and Selena Gomez returns for its fourth season.</li><li>"The Deliverance": Oscar nominee Lee Daniels' new horror thriller, inspired by a true story, is now streaming on Netflix.</li></ul><a target="_blank" href="https://www.businessinsider.com/best-tv-shows-movies-streaming-netflix-hulu-peacock-august-30-24">See the full list</a>.<div type="image" title="A red shopping bag surrounded by $100 bills." height="1500" width="2000" msid="112950761" hostid="261" sizebytes="244828"></div><h2 id="a09a70ef-5e7e-4bf4-80b2-3731f70bdc6e">Deals we love</h2><ul><li>Labor Day deals: From end-of-season closet staples to smart refrigerators, these are the <a target="_blank" href="https://www.businessinsider.com/guides/deals/labor-day-sales-deals-2024">best Labor Day deals</a> you can buy now.</li><li>Mocktail must-haves: Count the designated driver in! These are the <a target="_blank" href="https://www.businessinsider.com/guides/kitchen/best-non-alcoholic-whiskey">best non-alcoholic whiskeys</a> for sipping or mixing in mocktails.</li><li>Protect your drink: <a target="_blank" href="https://www.businessinsider.com/guides/deals/nightcap-drink-cover-2024-8">This viral scrunchie</a> hides an elastic drink cover that helps prevent your beverages from being spiked. It's an essential for college partygoers and an excellent gift for bachelorette parties.</li></ul><h2 id="3a2e4b99-8063-4f80-8653-d1ec4a2af89a">More of this week's top reads:</h2><ul><li>Instead of camp or daycare, one dad <a target="_blank" href="https://www.businessinsider.com/first-summer-without-camp-daycare-benefits-challenges-2024-8">kept his daughter home all summer</a>.</li><li>Walmart vs. Target: Which one has <a target="_blank" href="https://www.businessinsider.com/shopping-for-school-supplies-target-vs-walmart-which-is-better-2024-8">better back-to-school deals</a>?</li><li>Sleep in this weekend — <a target="_blank" href="https://www.businessinsider.com/sleep-in-longer-healthier-life-according-to-science-2024-8">it may help you live longer and avoid heart disease</a>.</li><li>See five lavish homes <a target="_blank" href="https://www.businessinsider.com/billionaire-homes-for-sale-photos-2024-8">billionaires are selling</a>.</li><li>Victoria, Canada, is a dreamy <a target="_blank" href="https://www.businessinsider.com/best-place-visit-canada-victoria-feels-like-europe">mix of Europe and the Pacific Northwest</a>.</li><li>Slurs are making <a target="_blank" href="https://www.businessinsider.com/return-of-slurs-in-left-liberal-language-2024-8">a surprising comeback on the left</a>.</li><li>Moving from Italy to Colorado came with <a target="_blank" href="https://www.businessinsider.com/biggest-culture-shocks-after-moving-from-italy-to-colorado-2024-8">a lot of culture shock</a>.</li><li>Major cell operator advises parents not to <a target="_blank" href="https://www.businessinsider.com/smartphones-kids-cell-operator-warning-parents-2024-8">give smartphones to kids under 11.</a></li><li>Charli XCX said the impact of <a target="_blank" href="https://www.businessinsider.com/charli-xcx-responds-to-kamala-is-brat-reaction-x-cnn-2024-8">calling Kamala Harris "brat" took her aback</a>.</li><li>How a reporter saved money in <a target="_blank" href="https://www.businessinsider.com/switzerland-save-money-free-hotel-breakfast-2024-8">one of the world's most expensive destinations</a>.</li><li>This budget airline is worth it — <a target="_blank" href="https://www.businessinsider.com/virgin-atlantic-vs-norse-airways-usa-europe-compared-review-2024-8">if you follow the rules</a>.</li><li>The Blake Lively backlash has been <a target="_blank" href="https://www.businessinsider.com/blake-lively-justin-baldoni-it-ends-with-us-crisis-pr-2024-8">"a gift" for Justin Baldoni</a>.</li></ul>The Insider Today team: <a target="_blank" href="https://www.businessinsider.com/author/jordan-parker-erb">Jordan Parker Erb</a>, editor, in New York. <a target="_blank" href="https://www.businessinsider.com/author/dan-defrancesco">Dan DeFrancesco</a>, deputy editor and anchor, in New York City. <a target="_blank" href="https://www.businessinsider.com/author/lisa-ryan">Lisa Ryan</a>, executive editor, in New York. <a target="_blank" class="" href="https://www.businessinsider.com/author/amanda-yen">Amanda Yen</a>, fellow, in New York.

Insider Today: The US Open's real star

I toured the only nuclear missile submarine in the US open to the public. Take a look inside.

<ul class="summary-list"><li>It's time for the US Open — and that means it's time for the Honey Deuce.</li><li>Last year, the event's signature cocktail generated roughly $9.9 million in sales.</li></ul>One of the biggest draws at the US Open may not be swinging rackets on tennis courts, but hanging out behind beverage stands.<a target="_blank" href="https://www.businessinsider.com/us-open-tennis-honey-deuce-cocktail-review-2022-9">The Honey Deuce</a> — the tennis tournament's official cocktail — has not only become an incessantly Instagrammable staple of the Open but a lucrative sales driver.The drink was first served up in 2007, and over 2.25 million have been sold on stadium grounds to date, according to Grey Goose.Ingredients include vodka, lemonade, Chambord, and a honeydew melon ball garnish — a nod to tennis balls. The Honey Deuce was the brainchild of restaurateur Nick Mautone, who consulted for Grey Goose in the early 2000s.Last year, roughly 450,000 Deuces were sold at the Open, according to Grey Goose. In 2023, the cocktail was priced at $22 apiece for a roughly $9.9 million haul.Grey Goose called the Honey Deuce a "bonafide US Open icon" ahead of this year's tournament."Following our most successful tournament to-date, GREY GOOSE is excited to return to the US Open for our 18th year of partnership," Grey Goose North America VP of Marketing Aleco Azqueta said.This year, the cocktail is a bit more expensive at $23 — the latest in a series of price increases. In 2012, the Honey Deuce was just $14, <a target="_blank" class="" href="https://x.com/MorningBrew/status/1828094490239967686">per Morning Brew</a>, and its rise has substantially outpaced CPI inflation.Grey Goose will again also offer canned versions of the cocktail throughout the duration of the Open, and it will also be available at roughly 140 bars across New York City. The US Open even sells <a target="_blank" href="https://usopenshop.org/collections/honey-deuce/">Honey Deuce-inspired merch</a>.The final grand slam of the tennis season kicked off Monday in Queens and will run through September 8. Qualifying matches last week already <a target="_blank" class="" href="https://www.usopen.org/en_US/news/articles/2024-08-26/fan_week_breaks_alltime_attendance_record_at_2024_us_open.html">broke attendance records</a>, according to the Open.

The biggest star of the US Open: A cocktail that brought in $10 million

<ul class="summary-list"><li>Serena Williams returned to the US Open and subtly promoted her cosmetics brand, Wyn Beauty, there.</li><li>The tennis legend wore $192 worth of products over two days and invited influencers to join her.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/serena-williams-interview-cover-story-2022-4">Serena Williams</a> returned to the US Open for the first time since retiring in September 2022.But this time, she was there on business.During days six and seven of the tennis tournament, Williams sat in the audience while wearing $192 worth of makeup from her cosmetics brand <a target="_blank" class="" href="https://www.instagram.com/wyn/?hl=en">Wyn Beauty</a>.According to a press release from the company, the nine products she used included the brand's $29 skin tint, $25 concealer, and $20 lipsticks, among others.<div type="image" title="Serena Williams attends the 2024 US Open." height="3000" width="2000" msid="113000895" hostid="261" sizebytes="241052"></div>Williams also smartly utilized her time at the sporting event by inviting influencers to stop by her suite and promote the brand on social media.An <a target="_blank" class="" href="https://www.instagram.com/reel/C_YRHauJW6n/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==">Instagram reel</a> from creator Hailey Sani, for example, shows her and Williams applying Wyn Beauty lip products while recreating a popular TikTok meme.The video, which was posted online Saturday, has been viewed more than 695,000 times as of Monday.The following day, Williams took a different approach to her promotional efforts.In addition to wearing Wyn Beauty products, the athletic legend also wore a neon-yellow outfit that matched the tennis-inspired shades of her brand.Her full Gucci ensemble included a <a target="_blank" class="" href="https://www.gucci.com/us/en/pr/women/ready-to-wear-for-women/knitwear-for-women/knitted-dresses-for-women/cotton-polo-dress-with-gg-intarsia-p-788764XKD1R9172">$2,100 monogram dress</a>, <a target="_blank" class="" href="https://www.gucci.com/us/en/pr/men/shoes-for-men/sneakers-for-men/low-top-sneakers-for-men/mens-gucci-re-web-sneaker-p-787476AADHW9562?gad_source=1&amp;gclid=CjwKCAjwxNW2BhAkEiwA24Cm9O1M07Ebzas7lcKXvDGu3pek-lgPjtYNDewSzzbbhbeXRjJHCGQzJhoCTH8QAvD_BwE&amp;gclsrc=aw.ds">$1,150 men's sneakers</a>, and a <a target="_blank" class="" href="https://www.gucci.com/us/en/pr/men/wallets-and-small-accessories-for-men/small-bags-pouches-for-men/pouches-for-men/ophidia-ggpouch-p-598234FADI79765?gad_source=1&amp;gclid=CjwKCAjwxNW2BhAkEiwA24Cm9Ik4_tLomD5XceR_yERbEkBQhJ8-GjhZnH8J1CTXwTCuzCj7jhzOxhoCxnQQAvD_BwE&amp;gclsrc=aw.ds">$920 pounch</a>.<div type="image" title="Serena Williams attends the US Open." height="3000" width="2064" msid="113000900" hostid="261" sizebytes="422922"></div>Of course, you can't go to one of the year's biggest sporting events without having a little fun.While in the audience, Williams filmed herself trying the famous <a target="_blank" class="" href="https://www.businessinsider.com/us-open-honey-deuce-cocktail-millions-sales-2024-8">Honey Deuce cocktail</a> that generated around $9.9 million in sales at last year's event. It's unclear if Williams' makeup brand will end 2024 with similar earnings, but one thing is for sure: she sure knows her audience.

Serena Williams made a subtle business move at the 2024 US Open

All of the A-list celebrities seen at the 2024 US Open Tennis Championships

<ul class="summary-list"><li>Trump has said he plans to bring down gas prices by boosting US oil production.</li><li>ExxonMobil CEO Darren Woods doesn't see a US oil boom in the near future.</li></ul>President-elect Donald Trump's promise to unleash a <a target="_blank" class="" href="https://www.businessinsider.com/cost-expensive-goods-price-impact-presidential-election-scenarios-trump-harris-2024-10">big oil boom</a> in the US and lower gas prices is running up against a market reality: The world is already awash in fossil fuels. ExxonMobil CEO Darren Woods told <a target="_blank" class="" href="https://www.semafor.com/article/11/12/2024/exxon-ceo-darren-woods-donald-trump-shouldnt-scrap-methane-regulations">Semafor</a> on November 12 that while he wants to maintain US oil production at its current highs, the market is already well supplied. "I don't think today that production in the US is constrained," he said. "I don't know that there's an opportunity to unleash a lot of production in the near term." During the presidential campaign, Trump said that he planned to lower energy prices — including the <a target="_blank" class="" href="https://www.nytimes.com/2024/09/10/us/politics/trump-economics-gas-tariffs-inflation.html">cost of gas</a> — by increasing US oil production. "We will frack, frack, frack and drill, baby, drill," Trump <a target="_blank" class="" href="https://www.factcheck.org/2024/10/the-issues-trumps-proposal-to-lower-prices-by-increasing-energy-production/">said</a> in October. "I will cut your energy prices in half within 12 months." In September, Trump <a target="_blank" class="" href="https://www.nytimes.com/2024/09/10/us/politics/trump-economics-gas-tariffs-inflation.html">said</a> he would reduce gas prices to below $2 a gallon. Energy analysts told Business Insider that big oil companies are more focused on returning money to shareholders than investing in projects that boost production, especially because China isn't importing as much oil due to its economic downturn. Their comments underscore how little control a US president has over the oil and gas market, including prices at the pump. "It's a global market," Ben Cahill, director of energy markets and policy at the University of Texas at Austin, told BI. "There's very little any president can do to change the direction of oil or gasoline prices." Cahill added that he expects the US to increase oil production, but it will happen gradually. The US is already producing record amounts of oil, at <a target="_blank" href="https://www.eia.gov/todayinenergy/detail.php?id=61545">12.9 million barrels of crude a day in 2023</a> compared with about 11 million barrels per day in 2020, when Trump was in office. Last year, the US also became the world's biggest exporter of natural gas. In October, the US Energy Information Administration <a target="_blank" href="https://www.enerdata.net/publications/daily-energy-news/us-eia-expects-domestic-crude-oil-production-reach-135-mbd-2025.html#:~:text=At%20a%20global%20scale%2C%20the,13.5%20mb%2Fd%20in%202025.">projected</a> that the US would produce 13.5million barrels a day in 2025, hitting another record. And there is room for the industry to expand. Woods <a target="_blank" href="https://www.cnbc.com/2024/11/01/exxon-ceo-says-us-election-wont-affect-oil-production.html">told</a> CNBC earlier this month that there are areas in the Gulf of Mexico — where federal leasing hasn't allowed companies to drill — that could be a source of additional oil production in the long term. Patrick De Haan, head of petroleum analysis at GasBuddy, told BI that Trump could take some steps to try to boost US oil production, including easing regulations to open up additional places for companies to drill and working with OPEC. However, he said boosting oil production while keeping prices at a desired level is a "delicate balance" for the industry. "If oil prices drop, you're likely to see a natural decline in US oil production over the long run," he said, adding, "Oil companies have shareholders to be accountable to." In recent years, the US has increased oil production even as President Joe Biden imposed stricter limits on greenhouse gas emissions from power plants, oil and gas infrastructure, and gas-powered vehicles to help slow the climate crisis. In a separate interview with <a target="_blank" class="" href="https://www.wsj.com/business/energy-oil/exxon-says-trump-should-keep-u-s-in-paris-climate-pact-3d8de471">The Wall Street Journal</a>, Woods added that the US shouldn't drop out of the Paris Agreement as Trump did in his first term and has promised to do again. The nearly 200 countries signed onto that agreement <a target="_blank" class="" href="https://www.businessinsider.com/countries-strike-historic-climate-dealfossil-fuels-dubai-2023-12">struck a deal last year at the UN climate summit </a>to move away from fossil fuels this decade and the triple renewable energy by 2030. Woods told Semafor that he supports Biden's limits on methane emissions from the oil and gas sector. Exxon and other US oil majors have goals to reduce emissions, but climate scientists warn<a target="_blank" class="" href="https://www.businessinsider.com/exxon-chevron-investors-reject-climate-change-proposals-2023-6">they aren't aggressive enough</a> to avert catastrophic levels of global warming.

Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.

6 things you didn't know about the US Open, according to Grand Slam champions

<ul class="summary-list"><li>Justin Baldoni shared an open letter to survivors of abuse on his Instagram.</li><li>In the letter, Baldoni said he wants survivors to know they are "never alone."</li></ul>Justin Baldoni used his platform to speak directly to survivors of abuse.Baldoni directed and starred in "It Ends With Us," an adaptation of the <a target="_blank" class="" href="https://www.businessinsider.com/colleen-hoover-tiktok-author-books-controversy-2023-5">Colleen Hoover novel</a> of the same name. The film was released on August 9 and has since become a <a target="_blank" class="" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-controversy-became-box-office-hit-2024-8">box office hit</a> — in part due to <a target="_blank" class="" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-justin-baldoni-feud-rumors-2024-8">rumors of a feud</a> between Baldoni and his costar Blake Lively.Much of the plot of "It Ends With Us" focuses on an abusive relationship between the protagonist, Lily Bloom, and a man named Ryle Kincaid. Lively played Lily in the film version of the story, while Baldoni was Ryle.On Saturday, Baldoni shared a "#survivorloveletter" on his Instagram as part of a campaign run by the community organization Survivor Love Letter, which aims to "flood the internet with love for survivors," according to its <a target="_blank" class="" href="https://www.survivorloveletter.com/">website</a>.Baldoni also collaborated on the social media post with the nonprofit organization No More, which was the charitable partner for "It Ends With Us." No More's page is currently linked in the bio of Baldoni's Instagram."You embody resilience and courage, qualities that shine bright even on the darkest days," Baldoni wrote in <a target="_blank" class="" href="https://www.instagram.com/p/C_T3RSFPd_K/?hl=en">his letter</a>. "In the tapestry of your life, each thread tells a story of endurance, strength, and hope.""Every step forward you take, no matter how small, is a declaration of your unyielding spirit and an inspiration to others," he continued. "You may not always see the impact you have, but your journey encourages and motivates, lighting the path for those of us still searching for the light.""While I can never fully understand your pain and all you have endured, I want you to know that you are never alone in this fight," he went on to say. "We are with you. You are not just surviving; you are thriving, and in your thriving, you inspire us all. May your journey forward be filled with moments of profound peace. And may you remember that as you fight for joy … you are liberating us all." "Sending you gratitude, strength, and love. <a target="_blank" class="x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd" href="https://www.instagram.com/justinbaldoni/?hl=en">@justinbaldoni,"</a> he signed the letter.Baldoni has frequently discussed abuse as he has promoted the film, writing social posts about it and bringing it up in his interviews on <a target="_blank" class="" href="https://www.instagram.com/p/C-bGGOqvT5G/?hl=en">CBS</a> and <a target="_blank" class="" href="https://www.instagram.com/p/C-dnb8gPWSH/?hl=en">NBC</a>.Dozens of people praised Baldoni's letter in the comments of his post, praising him for using his platform to advocate for survivors."I don't think you understand how much your words mean to me and to so many, Justin," one user wrote. "Thank you."Hoover has <a target="_blank" class="" href="https://www.businessinsider.com/colleen-hoover-it-ends-with-us-coloring-book-criticism-2023-1">previously </a><a target="_blank" href="https://www.businessinsider.com/colleen-hoover-it-ends-with-us-coloring-book-criticism-2023-1">been criticized</a> for making light of the abuse in her book, so the seriousness with which Baldoni is a marked change.

Justin Baldoni penned an open letter to survivors of domestic abuse amid 'It Ends With Us' drama 

The <keyword id="19949639" type="General" weightage="100" keywordseo="Rupee" source="keywords">rupee</keyword> recovered from its <keyword id="22025417" type="General" weightage="20" keywordseo="all-time-low" source="keywords">all-time low</keyword> level and opened 25 paise higher at 83.84 against the <keyword id="19949640" type="General" weightage="20" keywordseo="US-dollar" source="keywords" meta.keywordsubtype="org" meta.entityname="US dollar" meta.hostid="261" meta.entityid="US dollar">US dollar</keyword> in morning trade on Tuesday, mirroring the rebound in the domestic equity market, even as aggressive dollar bids from foreign banks exerted pressure on the local unit. <keyword id="20024982" type="General" weightage="20" keywordseo="forex-traders" source="keywords">Forex traders</keyword> said risk aversion in the <keyword id="19908188" type="General" weightage="20" keywordseo="global-markets" source="keywords">global markets</keyword>, escalation of geopolitical tensions in the Middle East and outflows by foreign investors further dented investor sentiments. At the interbank foreign exchange market, the local unit opened at 83.92 and then touched an early high of 83.84, registering a 25 paise gain from its all-time closing low of 84.09 against the American currency. On Monday, the rupee slumped 37 paise to settle at an all-time low of 84.09 against the US dollar. "The rupee is being sold off in good times and bad times indicating the demand for US dollar as foreign portfolio investors exit the Indian equity market on high valuation concerns," said Anil Kumar Bhansali Head of Treasury and Executive Director Finrex Treasury Advisors LLP Meanwhile, the dollar index, which gauges the greenback's strength against a basket of six currencies, gained 0.16 per cent to 102.85 points. Brent crude, the global oil benchmark, was trading at USD 77.15 per barrel in futures trade, on fears of spreading Middle East conflict that could hit supplies outweighing fears of a possible US recession that could hurt demand in the world's biggest oil consumer. Moreover, Israel and US are bracing for a significant escalation after Iran and Hamas pledged to retaliate against Israel for killings last week of a Hamas Leader, traders said. In the domestic equity market, the 30-share BSE Sensex rebounded 903.63 points, or 1.15 per cent, to 79,663.03 points, while the Nifty increased by 270.50 points, or 1.12 per cent, to 24,326.10 points. Foreign Institutional Investors (FIIs) were net sellers in the capital markets on Monday, as they offloaded shares worth Rs 10,073.75 crore, according to exchange data.

Rupee recovers from all-time low level, opens 25 paise higher at 83.84 against US dollar

Mumbai: The rupee fell sharply by 15 paise against the US dollar to 83.44 in early trade on Wednesday amid muted trends in the domestic equity markets. However, a decline in the dollar index and a marginal fall in the Brent crude index prevented further losses in the domestic unit, according to experts. At the interbank foreign exchange, the local unit opened at 84.38 -- down 9 paise from its previous close -- and then slid further to 84.44, registering a decline of 15 paise from its previous close. On Tuesday, the rupee pared its intra-day losses to settle flat at 84.29 against the US dollar. "The <keyword id="24182640" type="General" weightage="20" keywordseo="Indian-banking-liquidity" source="keywords">Indian banking liquidity</keyword> fell into deficit as industry players paid Rs 1.6-1.8 lakh crore as GST payment. This was after two months that liquidity has fallen into a deficit as the RBI also intervened into forex markets to defend the rupee weighing on liquidity conditions," Anil Kumar Bhansali, Head of Treasury and Executive Director, Finrex Treasury Advisors LLP, said. "The rupee may be in the broad range of 84.00 to 84.50 in the near term as markets await a slew of data from the US this evening," Bhansali added. Meanwhile, the dollar index, which gauges the greenback's strength against a basket of six currencies, was down 0.15 per cent to 106.84. Brent crude, the global oil benchmark, was marginally down 0.10 per cent to USD 72.74 per barrel in futures trade. In the domestic equity market, the 30-share equity benchmark Sensex was trading 46.69 points lower, or 0.06 per cent, at 79,957.57 points. <keyword id="19932515" type="General" weightage="20" keywordseo="Foreign-Institutional-Investors" source="keywords">Foreign Institutional Investors</keyword> (FIIs) were net buyers in the capital markets on Tuesday, purchasing shares worth Rs 1,157.70 crore, according to exchange data.

Rupee falls 15 paise to 83.44 against US dollar in early trade

<ul class="summary-list"><li>The Honey Deuce is the signature cocktail of the US Open.</li><li>The mixed drink has been a favorite of attendees since its 2007 debut.</li></ul>If you've been on <a target="_blank" class="" href="https://www.businessinsider.com/us-open-tennis-celebrity-sightings-2024-8">US Open</a> TikTok this week, you've probably become familiar with the <a target="_blank" class="" href="https://www.businessinsider.com/us-open-tennis-honey-deuce-cocktail-review-2022-9">Honey Deuce</a>.Grey Goose, a longtime sponsor of the US Open, has been serving the Honey Deuce cocktail at the tournament since 2007.It seems like everyone, from TikTok creators to tennis champ <a target="_blank" class="" href="https://www.businessinsider.com/serena-williams-subtly-promotes-her-makeup-brand-us-open-2024-9">Serena Williams</a>, has been trying the beverage at the US Open this year. <a target="_blank" class="" href="https://www.mautone-enterprises.com/">Nick Mautone</a>, a mixologist and author, created the drink in 2006 as a Grey Goose brand ambassador. He told Business Insider he got the inspiration for the beverage after stopping at a farm stand in Hampton Bays, New York, to pick up ingredients for a summer dessert salad."The 'salad' included honeydew melon balls, blackberries, rosemary-citrus syrup, and a splash of vodka," Mautone said, adding that it was "topped with sorbet."As he prepared the salad, Mautone said that "lightning struck" when he realized the melon balls resembled tennis balls."I knew that was the garnish that had to go into the drink," he said.The Honey Deuce was born, and it's become a fan-favorite of the US Open since its inception. In 2023, the drink <a target="_blank" class="" href="https://www.businessinsider.com/us-open-honey-deuce-cocktail-millions-sales-2024-8">generated around $9.9 million in sales</a>.Today, <a target="_blank" href="https://www.greygoose.com/cocktails/grey-goose-vodka/honey-deuce.html">the official recipe</a> consists of Grey Goose vodka, fresh lemonade, raspberry liqueur, and, of course, the honeydew melon garnish.<div type="image" title="The cocktail, &quot;The Honey Deuce&quot; presented on a table." height="2000" width="3000" msid="113042834" hostid="261" sizebytes="154112"></div>But Mautone told BI the original recipe was a little more complex, featuring rosemary citrus, lemon juice instead of lemonade, seltzer, and blackberry cordial. It was simplified to make serving the drink in large quantities easier."The honeydew melon balls were the nonnegotiable," Mautone said.Now, the drink is almost as iconic as the US Open itself, with many bars making copycat versions, which Mautone said he finds "quite flattering."He also said he likes to put a twist on the drink when he makes it at home."My personal favorite is to make the Honey Deuce in a large glass and top it with your favorite style of sparkling wine," Mautone said. "It becomes a bit drier and fizzy yet still refreshing and thirst quenching."For those attending the 2024 US Open, Honey Deuce cocktails, sold in Grey Goose collector cups, retail for $23. According to <a target="_blank" class="" href="https://x.com/MorningBrew/status/1828094490239967686">Morning Brew</a>, the drink was $14 in 2012, so its price has increased exponentially over the past decade.Considering how popular posts about the Honey Deuce have become on social media this year, it's easy to imagine people will be making their own versions of the beverage at home in the coming weeks.

The creator of the US Open's popular $23 cocktail puts a spin on the recipe when he makes it at home

Rupee appreciated 7 paise to 84.22 against the US dollar in morning trade on Tuesday, on a sharp rebound in domestic equities amid improved investor risk appetite. Forex traders said the <keyword id="21663515" type="General" weightage="20" keywordseo="MSCI-equity-index" source="keywords">MSCI equity index</keyword> rebalancing significantly boosted sentiment for Indian equity markets as <keyword id="19932515" type="General" weightage="20" keywordseo="foreign-institutional-investors" source="keywords">foreign institutional investors</keyword> broke a 40-session streak of net selling by purchasing Rs 9,947 crores on Monday, lending robust support to the rupee. Moreover, the win by the incumbent government in Maharashtra, further fueled investor confidence in economic stability, sparking a rally in equity markets. At the interbank foreign exchange, the rupee opened at 84.27 and moved in a tight range and touched an early high of 84.22 against the greenback, registering a gain of 7 paise over its previous close. On Monday, the rupee appreciated 12 paise to close at 84.29 against US dollar. "While Donald Trump's aggressive trade policies loom large, the rupee's outlook remains cautiously optimistic. The <keyword id="19899810" type="General" weightage="20" keywordseo="Reserve-Bank-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Reserve Bank of India" meta.hostid="261" meta.entityid="Reserve Bank of India">Reserve Bank of India</keyword>'s projection of a GDP growth rebound to 7.6 per cent in Q3 has infused fresh confidence in India's economic trajectory. Additionally, a surge in capital inflows is likely to provide robust support," CR Forex Advisors MD Amit Pabari said. Pabari further said that the RBI's vigilant stance will be critical in managing volatility, with interventions likely at key levels to maintain stability. "Given the factors, the USDINR pair appears to face resistance around the 84.50 level, with expectations of trading within a range of 83.80 to 84.50, leaning toward a downside bias," he said. On the global front, US Treasury Secretary nominee Scott Bessent's fiscal deficit reduction agenda capped US Treasury yields, Pabari said. The dollar index, which gauges the greenback's strength against a basket of six currencies, was trading higher by 0.28 per cent at 107.11. Brent crude, the global oil benchmark, rose by 0.33 per cent to USD 73.25 per barrel in futures trade. In the domestic equity market, the 30-share equity benchmark Sensex jumped 167.76 points or 0.21 per cent to 80,277.61 points in early trade, while Nifty jumped 55.80 points or 0.23 per cent to 24,277.70 points. Foreign Institutional Investors (FIIs) turned net buyers in the capital markets on Monday, purchasing shares worth Rs 9,947.55 crore, according to exchange data. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-oxygenos-15-update-now-rolling-out-with-flux-themes-improved-ai-features-and-more/articleshow/115657313.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-oxygenos-15-update-now-rolling-out-with-flux-themes-improved-ai-features-and-more/articleshow/115657313.cms" target="_blank">OnePlus Open OxygenOS 15 update now rolling out with Flux Themes, improved AI features and more</a><a href="https://www.businessinsider.in/tech/news/microsofts-ai-powered-recall-feature-is-now-rolling-out-to-copilot-pcs/articleshow/115654136.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/microsofts-ai-powered-recall-feature-is-now-rolling-out-to-copilot-pcs/articleshow/115654136.cms" target="_blank">Microsoft’s AI-powered Recall feature is now rolling out to Copilot+ PCs</a><a href="https://www.businessinsider.in/business/telecom/news/jio-airtel-and-vi-lost-nearly-11-million-subscribers-in-september-2024/articleshow/115565541.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/jio-airtel-and-vi-lost-nearly-11-million-subscribers-in-september-2024/articleshow/115565541.cms" target="_blank">Jio, Airtel and Vi lost nearly 11 million subscribers in September 2024</a>

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