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The <a href="http://www.businessinsider.in/searchresult.cms?query=Delhi+Auto+Expo+2016">Auto Expo 2016</a> is seeing almost every carmaker in the segment. However, some leading <a href="http://www.businessinsider.in/searchresult.cms?query=two-wheeler">two-wheeler</a> companies like <a href="http://www.businessinsider.in/searchresult.cms?query=Bajaj">Bajaj</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Royal+Enfield">Royal Enfield</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Harley+Davidson">Harley Davidson</a> aren’t participating this year.<br />
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However, fret not. Here’s a list of 5 most awaited upcoming bikes that you can look forward to seeing at the <a href="http://www.businessinsider.in/searchresult.cms?query=Delhi+Auto+Expo+2016">Delhi Auto Expo 2016</a>:<br />
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Image credit: Indiatimes<br />

Top 5 Upcoming Bikes at the 2016 Delhi Auto Expo

<p class="enhanced-subtitle">The costars open up about the advice they'd give their teen selves, parallels with their characters, and getting to know each other on a private jet.</p><p class="drop-cap">"Spider-Man: Across the Spider-Verse" has been years in the making, but costars Shameik Moore and Issa Rae didn't really get to know each other until about a month ago when they flew on a private jet to Las Vegas.</p><p>Their trip to the famed Caesars Palace wasn't for fun, though. Moore and Rae had work to do in Sin City, promoting the latest installment of the "Spider-Verse" film series alongside fellow cast member Hailee Steinfeld.</p><p>While on stage at Sony Pictures' presentation at CinemaCon, they unveiled 14 glorious minutes worth of footage from "Spider-Man: Across the Spider-Verse," the highly anticipated sequel to the Oscar-winning, visually stunning first installment of the "<a href="https://www.insider.com/spider-verse-stars-who-also-played-live-action-marvel-characters-2022-4">Spider-Verse</a>" series.</p><p>Directed by Joaquim Dos Santos, Kemp Powers, and Justin K. Thompson, and based on a script penned by Phil Lord, Christopher Miller, and David Callaham, "Across the Spider-Verse" jumps forward in time and shows 15-year-old Miles Morales (voiced by Moore) embracing his role as his universe's friendly neighborhood Spider-Man.</p><p>He's foiling bad guys, excelling at his classes (for the most part), and having aspirations beyond his life in Brooklyn with his parents. But he's also missing his friend Gwen Stacy/Spider-Woman (Steinfeld), who understood him in a way that other people didn't because of her dual identity.</p><p>That all changes when Gwen reappears, now as a recruit to the elite crew called the Spidey Society, led by Miguel O'Hara/Spider-Man 2099 (Oscar Issac) and comprised of a plethora of extraordinary Spider-People, including the motorcycle-riding Jessica Drew/Spider-Woman (Rae), a punk Spidey voiced by Daniel Kaluuya, and even a Spider-Cat.</p><p>In a recent conversation with Insider, Moore and Rae sat down to discuss how they brought their A-game to voice acting, reflect on their parallels to their characters, and share the advice they'd give their teenage selves if they could. </p><div type="image" title="Shameik Moore Issa Rae" height="2250" width="1500" msid="100679081" hostid="261" sizebytes="108366"></div><p><strong>Firstly, I know for voice work, a lot of times actors are alone in the booth and don't really get to work and bounce off each other during that process. So for both of you, how much did you two interact throughout the production of this movie? Like, is this junket the most time you've spent together?</strong></p><p><strong>Rae:</strong> Hi-key. Not gonna lie. [<em>Laughs.</em>] But it's such a pleasure. I watched the first movie and I had seen his work so much and what he brings to Miles is so incredible that that was just so clearly in my mind while performing. So just a testament to his work.</p><p><strong>Moore:</strong> When I first saw the film, one of my favorite lines when you was talking to Gwen, you was like, "Uh, nope. Shut up." [<em>Laughs.</em>]</p><p>Because we met, we got on the PJ, and went to Vegas. And I got a little bit more of a personality and I was like, "Oh, yeah, yeah, yeah. OK." </p><div type="image" title="Issa Rae, Hailee Steinfeld, and Shameik Moore at Sony Pictures' presentation at CinemaCon in April 2023." height="3204" width="4272" msid="100679084" hostid="261" sizebytes="589528"></div><p><strong>Rae:</strong> But shout out to Chris, Phil, and Kemp, because it's just seamless when you watch. </p><p><strong>Going off of that, Shameik, what does Issa bring to this movie and to this role of Jessica Drew?</strong></p><p><strong>Moore:</strong> Oof that same energy that we love about Issa, it's real easy. She exudes it, you know? For me, she brings the big sister, the wife, the mother, the Black woman energy, easily.</p><p>The way she comes through on that bike and the way she handles that business and the way she talked to her protege, Gwen, it's loving, but it's also stern. Even when she talks to Miles for that quick moment, not to give the movie or moments away, but it's very easily just exactly what she exudes. That's what she brings to the movie and it was so needed.</p><p><strong>Rae:</strong> Appreciate you.</p><p><strong>For both of you, what's the best thing about doing voice work? And on the flip side, what's the most challenging aspect of it?</strong></p><p><strong>Rae:</strong> I'd say the best thing is having more time to find the voice. It's so much more intimate and when you're on the set of something live-action, you're on a time crunch and you get to prepare and stuff in advance, but it's limiting.</p><p>Whereas, this feels so personal and intimate and it's you directly one-on-one with the directors, the filmmakers. So that's the advantage.</p><p>And then the biggest challenge is, I'd say not being able to sometimes even see what you're doing. Like, reach out and know that the chair is gonna be there and there's certain ways that you speak and act when you know that you're in a physical environment, but that's also the fun of it.</p><div type="image" title="Jessica Drew/Spider-Woman (voiced by Issa Rae) and Miguel O'Hara/Spider-Man 2099 (voiced by Oscar Isaac) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="794" width="1058" msid="100679087" hostid="261" sizebytes="46738"></div><p><strong>Moore:</strong> I second that. For me it's on camera, I'm in my Wu-Tang mode, it's the physicality that sells it versus my actual voice or the energy that brings a character to life. I'm playing a nerd, I might be a little more like <em>[Mimes awkward posture</em>].</p><p>Whereas voice acting, it's a lot more of selling the character through fear, happiness, sadness, excitement, just through your voice.</p><p><strong>Rae:</strong> Mm-hmm.</p><p><strong>Moore:</strong> You ever talk to your friend or nephews or your parents or whatever, and it's like you ask them something and you want to know the truth and you're listening on the phone to see if they're telling you the truth or not? That's the challenge. That's the challenge. It's selling it, via the voice.</p><p><strong>I love that comparison. What a great way to illustrate that, Shameik. And I know that Shameik has talked about this a lot, he wrote in a journal that he was Miles Morales and kind of manifested that. So Issa, before getting cast in "Spider-Verse," did you ever have any aspirations of playing a superhero character?</strong></p><p><strong>Rae:</strong> I just loved Spider-Man specifically. I didn't really think about playing a superhero. I just loved the world so much. I loved him so much. My friends would be like, "Oh, so you love Peter Parker?" And I'd be like, "No, I love Spider-Man. You have to just understand that."</p><p>But then seeing "Spider-Verse," that opened up such a different world because, while I was familiar with the comics and the story of Peter Parker and the legends of Spider-Man, I wasn't as familiar with Miles Morales until the last 10 years when those comics came out. And I was like, "This is crazy. This has opened up the world so much and the possibilities so much."</p><p>It wasn't until "Spider-Verse" where I was just like, "This would be a fun world to just follow as a fan." So getting the call was a surprise and a delight.</p><div type="image" title="Jessica Drew/Spider-Woman (voiced by Issa Rae) and Miguel O’Hara (voiced Oscar Isaac) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="1350" width="1800" msid="100679090" hostid="261" sizebytes="65084"></div><p><strong>Issa, was it the comics of Spider-Man that really drew you in? Or was it the live-action iterations? What was it for you?</strong></p><p><strong>Rae:</strong> It was the comics. I found one when I was in third grade walking home from school and it was raining and there was one embedded on the ground in some parking lot. And I just picked it up and I was like, "Oh, this is...' And I was new to the town that I was in, so I picked it up and I was like, "OK, this is weird," and started reading it and then started buying more. It felt like my little nerdy secret.</p><p>Then the cartoon was on when I was a kid, so I watched that and he felt like my superhero, oddly enough. And I remember through high school I was reading and this girl asked to borrow my comics and I was like, "You know, I've been collecting them for a long time,'" but the movie had come out with Toby Maguire and she took 'em and just destroyed them.</p><p><strong>Moore:</strong> Oh, no.</p><p><strong>Rae:</strong> So then I was like, I don't have 'em anymore. And we're not really friends.</p><p><strong>Shameik, in this film, Miles has really found his groove as Brooklyn's one and only Spidey. So for you, in returning for the sequel, did you relate at all to him being more comfortable in this role since he's already had experience?</strong></p><p>Moore: There's so many parallels between the heart of Miles and my actual heart. Yes. It is interesting because we've been working on this film for like, four years now. That by itself, I've grown since the first film just mentally, spiritually, physically, and that's just gonna continue to happen.</p><p>I feel like Miles is the same thing. I mean, he is a little younger than I am, but basically, just yes. Yes. It is evolution. It's happening with Miles and there's also evolution happening within me. I'm very comfortable with my castmates, with the directors, the directors are the writers as well, with the fans.</p><div type="image" title="Miles Morales/Spider-Man (voiced by Shameik Moore) and Gwen Stacy/Spider-Woman (voiced by Hailee Steinfeld) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="998" width="1331" msid="100679093" hostid="261" sizebytes="32740"></div><p>I love the performances even though we didn't get to work a lot together. Issa killed that, you know what I'm saying? Oscar Isaac killed that. Hailey, Jake, Daniel Kaluuya, the list goes on. The performances are excellent.</p><p>The animators, I don't sit for hours and hours with a thousand animators, but boy did they deliver. I trust that. I trust them. I trust the directors. And I'm just happy to be a part of a project where I'm able to do that. I trust the fans to show up when this thing drops.</p><p><strong>Issa, your character's a superhero who also happens to be pregnant. So what's your take on that aspect of Jessica and what does that additional layer of being a supermom add to her characterization?</strong></p><p><strong>Rae:</strong> That's such a dynamic and interesting piece that the filmmakers chose to include, that specific arc for Jessica Drew. It made me think about my own biases towards pregnant women. Like, sometimes we do imagine them as these fragile creatures. For me, even in thinking about, "Oh, if I become pregnant, everything's gonna stop."</p><p>It's so incredible that you have this superhero who in the literal sense is this supermom who is sacrificing to save the world, but also has these superpowers. We know that she's not putting her child in harm's way. She is basically putting herself on the line to save the world.</p><p>It's incredible to look at that and be like, just because the baby is on the way doesn't mean that life stops. You can still be super. Like Serena Williams was still competing, playing tennis while pregnant. There's so many incredible women doing incredible things with child.</p><div type="image" title="Jessica Drew/Spider-Woman (voiced by Issa Rae) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="1000" width="1336" msid="100679096" hostid="261" sizebytes="43612"></div><p><strong>Issa, has your involvement in "Spider-Verse" made you eager to explore the superhero genre more, either in the animated space or in a live-action setting?</strong></p><p><strong>Rae:</strong> Yeah, absolutely. It's opened up my eyes in different ways, more on the creative side, like, "Oh, what are new ways to tell stories?" What the "Spider-Verse" filmmakers have done, even in one film alone, you're exploring so many different worlds, so many different archetypes, and even animation styles, you're tapping into so many rich histories of the comics and to hear them nerd out about it really is inspiring.</p><p>So I'm just like, "What other stories are there to tell in this way?" It's such a unique way to tell a story.</p><p><strong>Miles is 15 and one of the things explored is the transition from kid to adult. So what advice would both of you give your 15-year-old self if you could?</strong></p><p><strong>Moore:</strong> Ooh. Um, 15-year-old Sha... I would definitely say, something like "Walk in it." I have this validation I still kind of struggle with it to be completely honest, where it's like, I want someone I care about to give me that extra validation.</p><p>But at that time, even with my art, I was dancing and singing and acting and stuff to get validated by people, to become famous and whatnot. And I loved it. But there was a little bit too much of proving to other people involved with the reasoning.</p><p>As I grew up and met other talented actors and singers or rappers or fashion icons or entrepreneurs, it's like, OK, you're not the only one, which is a lot like Miles, or Peter or the Spider-People. You're not the only one. Now you're around a group of them, a society of them. So what makes you different? Where's your fingerprint? I moved to New York at that point and I was able to dig, to look in the mirror, to find the knowledge of self.</p><div type="image" title="Miles Morales/Spider-Man (voiced by Shameik Moore) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="1440" width="1920" msid="100679099" hostid="261" sizebytes="113530"></div><p>So I would tell 15-year-old Sha to hone in on his mind and study his thoughts and be OK with... Honestly, I wouldn't even tell him to change anything because I got to where I'm at. I would say keep going. That's what I would say, honestly, when I think about it.</p><p><strong>Rae:</strong> I would tell 15-year-old me to stop thirsting over boys. Like, not that serious, you know? </p><p><strong> For both of you, what message or messages do you hope that fans take away from seeing this movie when it comes out?</strong></p><p><strong>Moore:</strong> I know that they're gonna say, "I'm looking forward to the third round." I feel like the strong points of "Spider-Verse" in general are the animation and the messaging.</p><p>The first movie was, "Take that leap of faith" and "Anyone can wear the mask" and brought attention to the diversity. In this film, it's all about how you wear that mask.</p><p>As I just said, when you get around, like for basketball players or when you're around other talented basketball players, you gotta figure out what makes you different. Same thing with entrepreneurs or actors or et cetera. So how you wear that mask and the decisions you make and your character really comes into play in this film.</p><div type="image" title="Miles Morales/Spider-Man (voiced by Shameik Moore) in &quot;Spider-Man: Across the Spider-Verse.&quot;" height="1759" width="2346" msid="100679100" hostid="261" sizebytes="285806"></div><p>There are a bunch of Spider-People that have different ideas about how to save the universe and universes, et cetera. And Miles, he follows his gut, he follows his spirit.</p><p>Hopefully, that's a great example for kids and adults alike, to follow that moral compass of what's right and try to shy away from what's wrong.</p><p><strong>Rae:</strong> Yeah, definitely. And it's also just such a fun, good time. There's literally something for everyone in this movie and whether you're showing up with your friends, your family, your kids, it's just an incredible watch.</p><p id="firstHeading"><em>"Spider-Man: Across the Spider-Verse" hits theaters on Friday, June 2.</em></p>

Shameik Moore and Issa Rae get animated with 'Spider-Man: Across the Spider-Verse'

<p><em>The Cannes Lions Festival is the biggest event of the year in the <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> world. We asked some the brightest minds in the industry to share which campaigns were so good that they wish they had thought of them. The following transcript has<span> been lightly edited for clarity.</span></em></p><p><strong>Pedro Earp - <span data-sheets-value="{" CMO="" Anheuser-Busch="" InBev="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Global CMO, Anheuser-Busch InBev</span>: </strong><span style="font-weight: 400;">I like a lot, the work that Fernando Machado is doing at Burger King. The <a href="https://youtu.be/D6uuEQmn5vQ">Whopper Detour</a> - I think for me it was genius.</span></p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=0k-_4WloY6Y">Libresse</a></span></p><p class="caption">Screenshot from Libresse's Viva La Vulva advertising campaign.</p></div><p></p></div></div></p><p><strong>Fernando Machado - <span data-sheets-value="{" CMO="" Burger="" King="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Global CMO, Burger King</span>: </strong><a href="https://youtu.be/0k-_4WloY6Y">Viva La Vulva</a><span style="font-weight: 400;"> - It's like, I wish I had done that.</span></p><p><span style="font-weight: 400;">I love the <a href="https://www.youtube.com/watch?v=XWb_SDtiT3E">New York Times</a> stuff. </span><span style="font-weight: 400;">Just talking about the stuff -</span><span style="font-weight: 400;"> David Droga, with Droga5. </span></p><p><strong>David Droga -<span data-sheets-value="{" Droga5="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Founder, Droga5</span>: </strong><span style="font-weight: 400;">There's always enough to remind you that you're not as good as you think you are - P</span><span style="font-weight: 400;">ick a Nike ad from the last decade or two.</span></p><p><strong>Pedro Earp -<span data-sheets-value="{" CMO="" Anheuser-Busch="" InBev="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Global CMO, Anheuser-Busch InBev</span>: </strong><span style="font-weight: 400;">Everybody's talking about Nike.</span><span style="font-weight: 400;"><a href="https://www.youtube.com/watch?v=wyHI3IrJOR8"></a></span></p><p><strong>Brad Hiranga - <span data-sheets-value="{" General="" Mills="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">CMO, General Mills</span>: </strong>Every marketer here will probably say the same thing around Nike.</p><p><strong><span data-sheets-value="{" International="" CMO="" Karin="" Timpone:="" data-sheets-formula="=R[0]C[-2]&amp;" R0C-1="" R0C-3:="">Karin Timpone -Global CMO, Marriott International: </span></strong>I think what they did this year - just reaffirming their purpose and their commitment to athletes and the voice of that. As a marketer, just great admiration for what they do. <strong><span data-sheets-value="{" International="" CMO="" Karin="" Timpone:="" data-sheets-formula="=R[0]C[-2]&amp;" R0C-1="" R0C-3:=""><br /></span></strong></p><p><strong>Jeff Goodby -<span data-sheets-value="{" Goodby="" Silverstein="" Partners="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Co-Chairman, Goodby, Silverstein &amp; Partners</span>:</strong> They are so dedicated to the idea of making things for athletes and being authentic.<strong><br /></strong></p><p><strong>Rich Silverstein - <span data-sheets-value="{" Goodby="" Silverstein="" Partners="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Co-Chairman, Goodby, Silverstein &amp; Partners</span>: </strong>I think <a href="https://www.youtube.com/watch?v=wyHI3IrJOR8">the Kaepernick thing I'm jealous of</a> because of this perfect storm coming together. And it's pretty hard to take a soft drink and do that with, or a chip to do that with.</p><p>There was -  somebody did something that was larger than advertising, larger than a marketing idea. They did it from their heart and their gut. <strong><br /></strong></p><p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span>Red Bull</span></p><p class="caption">Felix Baumgartner set a record for the highest altitude jump by parachuting from 24 miles above the earth in 2012 in a project sponsored by Red Bull.</p></div><p></p></div></div></p><p><strong>Brad Hiranga -<span data-sheets-value="{" General="" Mills="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">CMO, General Mills</span>:</strong> <span style="font-weight: 400;">A brand that I have a marketer crush on - I've had one for a long time - is R</span>ed Bull.</p><p>It's not about campaigns specifically, but it's about how they take a brand and passion points and create new things around it. And starting as an energy drink and moving into basically being like a media creative entertainment entity is like a total reframe of the market.</p><p><strong>Raja Rajamannar - <span data-sheets-value="{" Marketing="" and="" Communications="" Officer="" Mastercard="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Chief Marketing and Communications Officer, Mastercard</span>: </strong>One of the all-time great campaigns that I have seen - it's a print ad from  1995 or so. It was a print ad by Harley Davidson's competitor - it's a Ducati basically. And they show a guy who looks like a Harley Davidson person in the leather jacket with the beard, the beer belly and the metal studs and all that stuff standing in front of a Ducati motorcycle. And actually he wet his pants and you can see the puddle around his feet. It doesn't say anything else.</p><p>This is absolutely incredible how much they have managed to communicate and in such a brilliant way, leveraging the identity of their competitor.</p><p><strong>Alicia Tillman -<span data-sheets-value="{" CMO="" SAP="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Global CMO, SAP</span>: </strong>T<span style="font-weight: 400;">here are brands that have tried to really course correct their personal image. If I think about Barbie with Mattel in particular.</span></p><p><span style="font-weight: 400;">To see this campaign where it actually showed a young girl who was in real life situations as a child but running a classroom or running a sports team. And you flashback to this final scene where it actually shows the little girl in her room - that these are the things that she's imagining about her life.</span></p><p><strong><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=l1vnsqbnAkk">Barbie</a></span></p><p class="caption">Screenshot from Barbie's Imagine the Possibilities campaign.</p></div><p></p></div></div></span></strong>As we know, this was a brand that found itself under tremendous fire because of the way in which Barbie is shaped. And it not being reflective and sending a good signal to children in terms of how they need to look in order to be successful in our world.</p><p><span style="font-weight: 400;">It was probably and still remains my favorite campaign called <a href="https://youtu.be/l1vnsqbnAkk">Imagine the Possibilities</a>.</span></p><p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=2zfqw8nhUwA">YouTube</a></span></p><p class="caption">Screenshot from Apple's famous 1984 Super Bowl commercial.</p></div><p></p></div></div></p><p><strong>Tim Ellis -<span data-sheets-value="{" and="" CMO="" NFL="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">EVP and CMO, NFL</span>: </strong>T<span style="font-weight: 400;">he famous one - the 1984 ad in the Superbowl from Apple. That they just had the courage to do that ad. To know that what your message was was right. And to be that brave to go on such a platform as a Super Bowl to do that ad. For me, that was always just brilliant.</span></p><p><strong>Andrea Mallard - <span data-sheets-value="{" Pinterest="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">CMO, Pinterest</span>: </strong>Reporters Without Borders in Germany - they were realizing there are many countries around the world where there's not freedom of the press.  And they realized that though traditional media was banned in many of these places, apps or platforms like Spotify weren't banned - you could access music.</p><p>They found the local journalists who were publishing the really important content. They found local artists, songwriters and musicians to turn those articles into songs.</p><p><span style="font-weight: 400;">It became a very underground movement where people could hear the news of the day through what appeared to be simple music, pop songs.</span></p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>PALAU-TRAVEL/ REUTERS/Jackson Henry</span></p><p class="caption">An aerial view of islands in Palau.</p></div><p></p></div></div></p><p><strong>Julia Goldin -<span data-sheets-value="{" CMO="" LEGO="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Global CMO, LEGO</span>: </strong>I saw the <a href="https://palaupledge.com/">Palau Pledge.</a> And it was a very clever campaign where tourists that are coming to the Palau island, mostly probably to dive. They have to actually sign the pledge and they get a stamp in their passport. And that engages them personally. And I think that's such a clever way to create personal engagement in something that's really important.</p><p><span style="font-weight: 400;"><strong>David Droga -<span data-sheets-value="{" Droga5="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Founder, Droga5: </span></strong>W</span><span style="font-weight: 400;">e're in the middle of the, um, yes, it's the title. It's called goals things out and </span></p><p><span style="font-weight: 400;">It's just some ideas that you're so relieved that someone's created and secretly jealous. </span><span style="font-weight: 400;">But the Palau campaign last year I think it was a fantastic one.</span></p><p><span style="font-weight: 400;"><strong>Rich Silverstein - <span data-sheets-value="{" Goodby="" Silverstein="" Partners="" data-sheets-userformat="{" data-sheets-formula="=R[0]C[-2]&amp;" R0C-3="">Co-Chairman, Goodby, Silverstein &amp; Partners</span>:</strong> The art of the success of anything is that it's in the bloodstream of everybody. Everybody gets it. </span></p><p> </p><p> </p><p> </p>

The top CMOs in the world share the campaigns they wish they had thought of

<p>If you were an '90s kid, you probably grew up watching Clarissa explain it all, and <a href="http://www.businessinsider.com/riverdale-sabrina-the-teenage-witch-spinoff-cw-2017-9">Sabrina</a> try to survive high school with the help of her magical powers. We sat down with actress and director Melissa Joan Hart to find out what it was like working on those popular shows and what she is working on now, including a remake of a cult classic Disney horror film. Following is a transcript of the video.</p><p><strong>Melissa Joan Hart:</strong> Hey! I'm Melissa Joan Hart. You might know me as Clarissa, or Sabrina, or from "Melissa and Joey."</p><p>I was about 11 or 12 when I got the role on "Clarissa." I had to audition 3 times. I was doing a play off Broadway, and the executive producer heard that that he should audition me. He did not want a blonde, but after 3 auditions, I won him over, and I got the part of Clarissa. And I played that character until I was about 17 and a half. Basically graduating high school.</p><p>We were on the Universal Studios lot. We were part of the tour. The tour would go through the studio. You get to go taste slime and Gak and all these things. So my breaks were spent eating green pudding, and green apple sauce, and stuff like that.</p><p>I just remember it being a lot of work. But I learned a lot too. Like walking around the set, and asking a lot of questions about the equipment. And learning how everyone did their jobs there. So it kinda, basically, was like a mini film school.</p><p>Clarissa was one of those characters that girls wanted to be and guys wanted to date. And it was just one of those things where is she was just cool and everyone wanted to be like her. A lot of people tell me that she started their careers in fashion or in graphic design, because of the computer design that was going on around the screen. How she was always designing computer programs.</p><p>I don't talk to the actors anymore from that show. It was before the time of  like social media, or like email even.</p><p>"Hi Sam!"</p><p>Nobody has ever crawled in my bedroom window that I can recall. I've often thought about crawling out of the window.</p><p><strong>BI:</strong> Can you explain it all?</p><p><strong>Joan Hart:</strong> I can explain a lot, but only a little bit of everything. Not like everything.</p><p>"Wow, this magic thing isn't so bad!"</p><p>Sabrina was awesome. It was long hours, but I wasn't having to go to high school this time. So it was like more like an adult job for the first time in my life. People remember high school their entire lives, and that's only 4 years. And we spent seven years on "Sabrina," so that's that's something that will always be with me.</p><p>Sabrina, a lot of people related to. I didn't, because I was always very like, you know, I wasn't the wallflower. I was the one who was always like tap dancing in the middle of the room. I understand that she spoke to a lot of people and made people kind of come out of their shell and feel better about themselves. And I love that about her.</p><p>I don't really have any supernatural beliefs. You know, what's funny about "Sabrina" is like everyone looks at it as witchcraft. And I guess the reboot that they're about to do, that I'm not involved in, is more about witchcraft. Ours was more magic. I learned a little bit about witchcraft just because people kept giving me witchcraft books and stuff as gifts. I can see where witchcraft came from. You know, women in the woods making up concoctions. You know, basically just getting high. Um ... hahaha, "flying on their brooms."</p><p>So I was called "Sabrina" for many many years, my whole twenties really. And then I did "Dancing with the Stars." About the same time I started playing Mel from "Melissa and Joey." I went from being called on the street like, "Sabrina! Sabrina! Hey Sabrina!" To all of a sudden being called "Melissa." And people started to know who I was.</p><p>Every actor wants to play an iconic role that they'll be remembered for their whole lives. But then when you are, you realize that you've done a whole body of work, but that's all people seem to want to talk about. So it can be frustrating at times, but I've been really lucky, because I have played so many different characters. I don't ever see it as a negative. I think it's wonderful.</p><p>My mother is my producing partner. We have our company, Hartbreak Films. When I was little, she would manage my career. We've just done tons of movies together and TV shows like "Melissa &amp; Joey." But then I decided I didn't want to be in a movie. I wanted to direct a movie, and it was "Watcher in the Woods."</p><p>It's the first thing I directed that I'm not in, and it just a beautiful movie. And it's scary, and it's fun, and it was my favorite movie when I was a kid. So I'm very excited to be a part of the reimagining and to show it to a new audience. </p><p>So we went to Wales last summer in 2016, and we brought the amazing Anjelica Huston with us. And we got a great young cast out of London. And we had some fun in the rainy, swampy like in the woods of this dairy farm, just making this scary movie. It's gonna be like one of the gems of my career that I'm so proud of.</p><p>I actually avoided horror movies for very long time. When I was a little girl I actually auditioned for the original "It." That terrified me.</p><p>Yeah, I had no problem with horror movies until the movie "Scream" came out. I did audition for it. Didn't get the part. The only person hired at the time was Drew Barrymore. And when that came out, then I was offered "I Know What You Did Last Summer," and I just thought it was a ripoff of "Scream." And I thought it was going to be a good. So I probably talked my way out of a film career in a little bit of a way.</p><p>And then with "Watcher in the Woods" now here I am back in this genre, but because it's a movie I've loved my whole life. And I think it's also one of those, it's not a splatter movie.</p><p>So everybody always asks, "What's my favorite role, Clarissa or Sabrina?" And I always say, "It's Mel from 'Melissa and Joey.'" She was such a flawed character. I just loved being that kind of character that was just kind of ... it was very "Lucy" - esque to me. It was like someone who was just kind of, you know, causing the tornado. With Sabrina, I feel like I had to like always fix everything.</p><p>I think "Clarissa" would be a good one to reboot, because we didn't really leave it anywhere. Sabrina rode off in a wedding dress with Harvey on a motor scooter, or motorcycle, you know, and their hearts rolled together, and you saw that they were soul mates. This kinda like buttons up the show. "Clarissa," we never had that. We just sort of like did an episode, and it was the end. You know, I feel like there is probably more room to grow on "Clarissa." And people were so fascinated with it. I would think that that character, it would be nice to see what happened to her.</p><p>With Sabrina, it's kind of obvious, you know. She has some kids. They're half mortal. Or they're a quarter mortal. Or a quarter witch I guess? Three quarters mortal? I dunno ... anyway.</p><p>With reboots, it's a really touchy subject, because if you don't do it right, if you don't have the right writing, and the right even promotion behind it, everything, it can just fall on its face.  And if it does, that can be the end of your career.</p><p>I like moving forward, more so than moving backwards.</p>

Here's what Melissa Joan Hart - who played Clarissa and Sabrina the Teenage Witch - is doing today

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>Marvel released a <a href="http://www.businessinsider.com/avengers-age-of-ultron-trailer-3-2015-3">third full-length trailer for "The Avengers: Age of Ultron"</a> Wednesday, and it may be better than the first two.</p><p>We get a good long look at the film's new villain, Ultron (James Spader), an awesome shot of the Avengers team assembling in an action sequence, and a tease at a new superhero who will join the mix.</p><p>Like the previous two trailers, this one also contains the harrowing slowed-down overture of "<a href="https://www.youtube.com/watch?v=zBzax2Xek3M">I've Got No Strings</a>" from Disney's "Pinocchio."</p><p>It looks great.</p><p>If you haven't seen the trailer, check it out <a href="http://www.businessinsider.com/avengers-age-of-ultron-trailer-3-2015-3">here</a>.</p><p><span>"The Avengers: Age of Ultron" is still over a month away from its May 1 release date, but its sure one of the highest-grossing films of the year. The first film, released in 2012, made over </span><span></span><a href="http://boxofficemojo.com/movies/?id=avengers11.htm">$1.5 billion</a><span> in theaters. </span><span style="line-height: 1.5em;">Now that you're caught up, let's dive in and overanalyze the final trailer. </span></p><p><strong><span style="line-height: 1.5em;">We open up to a gorgeous scenic overlook, and are introduced to a giant castle teased in previous trailers.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">If we're to believe this is the same space, new villain Ultron's hanging out here with some new friends.</span></strong></span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">That's Quicksilver (Aaron Taylor-Johnson) and his sister the Scarlet Witch (Elizabeth Olsen).</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">What's the deal with the towel covering Ultron's face? Why is he being so mysterious? Is he trying to keep his identity secret ... because the robot hands are a total giveaway. </span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;">For those unfamiliar with Ultron, he starts off as part of a peacekeeping project Tony Stark (Robert Downey Jr.) designs. As Ultron explains in his monologue, he was designed to save the world. He was supposed to be a sign of hope.</strong></span></strong></p><p><span style="line-height: 1.5em;"><strong><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Ultron's not into that.</span></strong></span></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><strong>He wants more from life.</strong></span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Cue the destruction. </span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">"There's only one path to peace, their extinction." It's not clear whether Ultron's referring to the Avengers or the entire human race, here. Probably both.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Hello "Avengers" tower!</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Tony Stark's feeling really awful about this whole Ultron mess. If it wasn't enough that Ultron went rogue, it looks like he has taken control of Stark's entire fleet of Iron Man soldiers from the peacekeeping program.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">As a result, Stark's putting the blame on himself. (Are we laying the groundwork for "Captain America: Civil War"? You bet.)</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">"I tried to create a suit of armor around the world, but I created something terrible."</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Cut to scenes of the Ultron / Iron Man figures and Captain America looking on helplessly as these two cars dive off a bridge.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">For those who were hoping for a Hawkeye (Jeremy Renner) / Black Widow (Scarlett Johansson) romance, it looks like that isn't happening. Black Widow looks awfully close to the Hulk (Mark Ruffalo). </span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Gillette product placement!</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">I can't be the only one who thought of Wolverine at this scene. Yes, those look like some sort of retractable claws. </span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Awesome action shot of the Avengers assembling.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Um, is this Tony Stark with Loki's scepter?</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Flashback to "The Avengers":</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;">Motorcycles dropping from aircrafts? "<a href="http://www.businessinsider.com/fast-and-furious-7-trailer-2014-11">Furious 7" already did that</a>, but it still looks cool.</strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Samuel L. Jackson is back as Nick Fury!</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Here's a great shot of Ultron shooting lasers from his fingertips.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">It looks like he's teaming up with Quicksilver and the Scarlet Witch.</span></strong></p><p><strong><span style="line-height: 1.5em;">A voiceover from the character promises, "We can tear them apart from the inside."</span></strong></p><p><strong><span style="line-height: 1.5em;">This is followed by images of the Hulk fighting Iron Man in the anticipated Hulkbuster armor, the Scarlet Witch using powers of manipulation on Black Widow, and Quicksilver facing off with Captain America.</span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Marvel" title_caption="This does not look good." class="zoomin" href="https://static-ssl.businessinsider.com/image/54f783c7eab8eac32d0297b4-960/scarlet-witch-black-widow.png"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">There will also be a scene where Thor, Captain America, and Iron Man meet face-to-face with Ultron, Quicksilver, and the Scarlet Witch.</span></strong></span></strong></p><p><strong><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></strong><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">It looks like Captain America is just getting thrown around this entire movie.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">They'll have a few fight sequences together. </span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Here's a closer look at that final shot.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">The Scarlet Witch shows off some of her powers.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Geeze. Captain America is getting tossed around in this film. </span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Thor: "Is that the best you can do?"</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">No, Thor. Ultron has a giant army of bots.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><br><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><strong><strong>Captain America <a href="http://www.businessinsider.com/where-the-expression-throw-shade-comes-from-2015-3">throws some serious shade</a> at Thor.</strong></strong></span></strong></br></span></strong></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;">The Avengers are going to need all the help they can get.</strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Look closely at the above photo, and it appears the Scarlet Witch may be helping out the Avengers team at this point in the film.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">You can see her elsewhere in the background of this fight sequence.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Marvel" title_caption="We're not sure who has the better facial expression, here." class="zoomin" href="https://static-ssl.businessinsider.com/image/54f78bc0eab8eaef3f0297b1-960/thor-scarlet-witch-avengers.png"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">You won't like the Hulk when he's angry.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">The best reveal is at the end of the trailer though as we get our first look at new hero Vision (Paul Bettany), who will be introduced in the sequel.</span></strong></span></strong></p><p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><br /></span></strong></span></strong></p>

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