You Searched For "Twitter ad strategy" and got 20 results
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5 mins read
Hedge funds are dusting off an old strategy to help reverse a fundraising slump, but it comes with a risk
When investing, how would you like to have your cake and eat it too? That's the idea of an old-turn…
Dan DeFrancesco
5 mins read
Kamala Harris' media strategy right out the gate is young, fun, and unburdened by what has been
Kamala Harris is working hard to shake off Biden's social media strategy with memes and endorsement…
Aditi Bharade,Amanda Goh,Joshua Nelken-Zitser,Geoff Weiss
3 mins read
Politicians, particularly Democrats, continue to spend a fortune on Twitter ads even as advertisers leave the platform in droves
Ad buyers have spent more than $1.7 million on X posts promoting a candidate's account in 2023, lea…
Madison Hall
4 mins read
I worked for Beyoncé for a year. She wasn't a diva and wasn't passive it was a master class in digital strategy.
Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging…
Michelle Mastro
2 mins read
Sam Altman appeared to troll Elon Musk by dredging up a years-old Twitter post
The OpenAI chief gave a seemingly sarcastic response after Elon Musk filed a lawsuit against the co…
Jyoti Mann
3 mins read
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …
Jasmine Enberg
3 mins read
Twitter cofounder Jack Dorsey's daily routine: a 'wake me up' cocktail and 7-minute workouts
What does it take to run two companies at once? Twitter and Block creator Jack Dorsey once balanced…
Grace Kay
4 mins read
Tesla's reign as EV king is fizzling, so Elon Musk has his sights set on a new goal turning X back into Twitter
With Elon Musk's net worth falling with Tesla's stock, he seems to be fortifying his other business…
Katherine Tangalakis-Lippert
6 mins read
A behind-the-scenes look at the Twitter company retreat that brought Jack Dorsey out of his shell
In a new book, journalist Kurt Wagner charts the rise and messy takeover of Twitter, taking reader…
Kurt Wagner
5 mins read
Twitter's posthumous blue checks look a lot like necro-advertising, the legally questionable marketing strategy that uses dead celebrities to boost sales
Delebs, or dead celebrities, have been used to promote products from Diet Coke to Dirt Devil vacuum…
Katherine Tangalakis-Lippert
2 mins read
Twitter's new CEO just sent her first email to employees, then posted it on Twitter
Twitter's new CEO Linda Yaccarino shared her outlook for "Twitter 2.0" as she takes over from owner…
Paul Squire,Madeline Berg
2 mins read
Hey Elon – what's up with all the scammy ads for Louis Vuitton bags on X?
Some X users are seeing lots of adverts for likely counterfeit Louis Vuitton bags on the platform a…
Jyoti Mann
3 mins read
The UAW's strike strategy pits the Detroit 3 against each other — and leaves room for longer walkouts
The UAW is rationing its strike fund in a targeted strategy that pits Ford, GM, and Stellantis agai…
Nora Naughton
7 mins read
What other CEOs can learn from Elon Musk's aggressive, unorthodox Twitter takeover
"Whether you like him or you hate him, don't miss the opportunity to take a seat and watch him," sa…
Marguerite Ward
1 min read
Teens really hate Facebook and Twitter
Out of 10,000 US teenagers surveyed, only 2% said Twitter or Facebook was their favorite social net…
Katie Canales
4 mins read
Some X users are convinced Elon Musk rigged the results of a MrBeast ad experiment where he earned $250,000
YouTube's biggest star, MrBeast, conducted an experiment on X to see how much ad revenue he would g…
Lindsay Dodgson
3 mins read
The lesson Elon Musk didn't learn from the Tesla Roadster in building X from Twitter
It's been one year since Elon Musk acquired Twitter, now called X. Despite some surprising, even sh…
Jasmine Enberg
4 mins read
Koo is spending ₹2.6 lakh a day on Facebook to beat Twitter
Social media app Koo started with a big bang, garnering interest from users, investors and in some …
4 mins read
Jack Dorsey's departure leaves Twitter's culture at a crossroads. What new CEO Parag Agrawal does next has big implications for diversity in tech, experts say
Twitter could strengthen its culture of belonging, or it could let progress slip away, CEO consulta…
Marguerite Ward
3 mins read
Elon Musk has added a sixth company to his roster with the launch of xAI. Here's a look at his management style over the years.
Elon Musk's employees have said he's prone to micromanaging and "rage-firing" and his biographer re…