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Elon Musk's Twitter takeover has ended up as the worst buyout deal for banks since the financial crisis

The WSJ reported on Tuesday that the debt for Musk's Twitter purchase has been stuck on banks' bala…

Jennifer Sor   


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You need 15 mn impressions, 500 followers to earn money on Musk's X

As Elon Musk rolled out its ads revenue programme for creators globally including in India, one nee…

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3 mins read

YouTube made $959 million in ad revenue off children last year, followed closely by Instagram: Harvard study

Social media companies made more than $11 billion in US ad revenue from kids last year, a Harvard s…

Associated Press,Kelsey Vlamis   


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X introduces new $250 ad credit to lure back advertisers

X (formerly Twitter) has introduced a new $250 ad credit in order to lure back advertisers.

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Why Apple's ad business isn't what you think it is

Apple does have a traditional ad business. But its real ad business isn't what you're thinking abou…

Peter Kafka   


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3 mins read

Politicians, particularly Democrats, continue to spend a fortune on Twitter ads even as advertisers leave the platform in droves

Ad buyers have spent more than $1.7 million on X posts promoting a candidate's account in 2023, lea…

Madison Hall   


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Oakland airport is adding 'San Francisco' to its name. SF is appalled.

Oakland Airport's proposed name change to San Francisco Bay Oakland International Airport already c…

Grace Eliza Goodwin   


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An internal Twitter document reportedly shows ad revenue down 59%, casting doubt on Elon Musk's statement that 'almost all advertisers have come back'

Improving advertising revenue will be a key job for Twitter's new CEO Linda Yaccarino after brands …

Madeline Berg   


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Grace Dean   


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1 min read

Elon Musk says Twitter is still losing money due to 'heavy debt' and sliding advertising revenues

The Twitter CEO said advertising revenue had halved and the company's debt load was keeping cash fl…

Ryan Hogg   


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A Twitter ad executive reportedly told employees that Q4 revenue fell 35% from a year earlier

Twitter's revenue was tracking at 98% of its projections before Musk took over the company, The Inf…

Lakshmi Varanasi   


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1 min read

Elon Musk says X will keep ad revenue from content creators who don't have a Blue premium subscription

The price of an X premium subscription starts at $8 per month, or $84 a year.

Jyoti Mann   


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Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets

Twitter has "adjacency controls" promoted by Elon Musk that help companies keep ads clear of certai…

Chris Kaye   


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1 min read

Elon Musk will reportedly force brands to spend at least $1,000 on Twitter ads every month — or lose their gold checkmark

X, formerly known as Twitter, will soon strip brands of verification if they don't spend $1,000 a m…

Sarah Jackson   


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Twitter revenue plunged in December as advertisers stayed away after Elon Musk's takeover, report says

Adjusted profits and revenues both fell by about 40% compared with December 2021, The Wall Street J…

Stephanie Stacey   


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3 mins read

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.

LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …

Jasmine Enberg   


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4 mins read

Tesla's reign as EV king is fizzling, so Elon Musk has his sights set on a new goal turning X back into Twitter

With Elon Musk's net worth falling with Tesla's stock, he seems to be fortifying his other business…

Katherine Tangalakis-Lippert   


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The state of Uttar Pradesh and how it’s been feeding Facebook ad revenues

Homegrown microblogging app Koo has been spending more than the Uttar Pradesh (UP) division of ruli…

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1 min read

Twitter discontinues ad-free articles for Blue subscribers amid a revamp of the premium subscription

The micro-blogging platform said that it made the decision "to discontinue Ad-free Articles, eff…