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US short-seller <keyword id="20016892" type="General" weightage="20" keywordseo="Hindenburg-Research" source="keywords" meta.keywordsubtype="org" meta.entityname="Hindenburg Research" meta.hostid="153" meta.entityid="Hindenburg Research">Hindenburg Research</keyword> alleged that it suspects <keyword id="19901201" type="General" weightage="20" keywordseo="Sebi" source="keywords" meta.keywordsubtype="org" meta.entityname="Sebi" meta.hostid="153" meta.entityid="Sebi">SEBI</keyword>'s unwillingness to act against <keyword id="19955648" type="General" weightage="20" keywordseo="Adani-Group" source="keywords" meta.keywordsubtype="org" meta.entityname="Adani Group" meta.hostid="153" meta.entityid="Adani Group">Adani group</keyword> may be because its head Madhabi Puri Buch had stakes in <keyword id="20311680" type="General" weightage="20" keywordseo="offshore-funds" source="keywords">offshore funds</keyword> linked to the conglomerate - an allegation slammed by the SEBI head as "baseless" while Adani group said it never had any commercial relations with Buch. Hindenburg alleged that Buch and her husband had undisclosed investments in obscure offshore funds in Bermuda and Mauritius, the same entities allegedly used by <keyword id="20283220" type="General" weightage="20" keywordseo="Vinod-Adani" source="keywords">Vinod Adani</keyword> - the elder brother of group chairman Gautam Adani - to round-trip funds and inflate stock prices. SEBI, in October 2020, began a probe into the shareholding structure of Adani group companies after red flags were raised over the high concentration of foreign holdings in the conglomerate's listed companies. An investigation was launched to determine if the foreign investors were genuine public shareholders or acting as fronts for the promoters. SEBI, last year had told a Supreme Court-appointed panel that it was investigating 13 opaque offshore entities that held between 14-20% across five publicly traded stocks of the conglomerate. It hasn't stated if the two probes have since been completed, something which Hindenburg used to attack the market regulator. Madhabi Puri Buch and her husband Dhaval Buch in a joint statement strongly denied the "baseless allegations and insinuations made in the report". The same, they said, "are devoid of any truth". "Our life and finances are an open book," they said. "It is unfortunate that Hindenburg Research against whom SEBI has taken an enforcement action and issued a show cause notice, has chosen to attempt character assassination in response to the same." Buchs further said they have no hesitation in disclosing any financial documents, including those that relate to the period when we were strictly private citizens, to any and every authority that may seek them. While the statement did not talk about the questions Hindenburg raised over SEBI probe, the duo promised to come out with a detailed response. Separately, Adani group in a regulatory filing called the allegations by Hindenburg as "malicious, mischievous and manipulative selections of publicly available information to arrive at predetermined conclusions for personal profiteering with wanton disregard for facts and the law." "The Adani Group has absolutely no commercial relationship with the individuals or matters mentioned in this calculated deliberate effort to malign our standing," it said. "We remain steadfastly committed to transparency and compliance with all legal and regulatory requirements". Rejecting the allegations, it said they were nothing but a "recycling of discredited claims that have been thoroughly investigated, proven to be baseless, and already dismissed by the Supreme Court in March 2023." "It is reiterated that our overseas holding structure is fully transparent, with all relevant details disclosed regularly in numerous public documents," Adani group said, adding Anil Ahuja was a nominee director of 3i investment fund in Adani Power (2007-2008) and, later, a director of Adani Enterprises until 2017. "For a discredited short-seller under the scanner for several violations of Indian securities laws, Hindenburg's allegations are no more than red herrings thrown by a desperate entity with total contempt for Indian laws," it added. Hindenburg on Saturday stated that the SEBI chairperson and her husband invested in offshore entities that were allegedly part of a fund structure managed by India Infoline, and in which Vinod Adani also had investments. These investments reportedly date back to 2015, well before her appointment as a full-time member of SEBI in 2017 and the subsequent elevation as chairperson in March 2022. It said the Bermuda-based Global Opportunities Fund, which allegedly was used by entities connected to Adani Group to trade in shares of group companies, had sub-funds. Buch and her husband were investors in one of these sub-funds in 2015. Citing "whistleblower documents", Hindenburg said, "<keyword id="22743118" type="General" weightage="20" keywordseo="Madhabi-Buch" source="keywords">Madhabi Buch</keyword>, the current chairperson of SEBI, and her husband had stakes in both obscure offshore funds used in the Adani <keyword id="22743230" type="General" weightage="20" keywordseo="money-siphoning" source="keywords">money siphoning</keyword> scandal." SEBI, it claimed, has "shown a surprising lack of interest in Adani's alleged undisclosed web of Mauritius and offshore shell entities." Buch and her husband may have first opened their account with IPE Plus Fund 1 on June 5, 2015, in Singapore. IPE fund is a small offshore Mauritius fund set up by Vinod Adani director through India Infoline (IIFL), a wealth management firm with ties to the Wirecard embezzlement scandal. "Vinod Adani, brother of Gautam Adani, used this structure to invest in Indian markets with funds allegedly siphoned from over-invoicing of power equipment to Adani Group," claimed Hindenburg. Latching on to the Hindenburg allegations, Congress said the revelations only reinforced its demand for setting up a "joint parliamentary committee to investigate the full scope of the Adani mega scam" while the Trinamool Congress said the SEBI chairperson must resign. "This raises fresh questions about Gautam Adani's two 2022 meetings in quick succession with Ms Buch shortly after she became SEBI chairperson. Recall that SEBI was supposedly investigating Adani transactions at the time," Congress leader Jairam Ramesh said. In January last year, Hindenburg Research, which in the past has shorted - or bet against - companies like electric truck maker Nikola Corp and Twitter, accused Adani Group of pulling "the largest con in corporate history" by using a web of companies in tax havens to inflate its revenue and manipulate stock prices, even as debt piled up. Though the conglomerate vehemently denied all allegations, the damning report sent the group's shares into a free fall, wiping out over USD 150 billion in market value of the 10 listed entities at their lowest point. Most of the 10 listed companies have since recouped the losses. After the Hindenburg report, the Supreme Court asked market regulator SEBI to complete its investigation and set up a separate expert panel to look into regulatory lapses. The panel did not give any adverse report on Adani and the apex court too stated that no other probe other than one being done by SEBI was required. On June 26 this year, SEBI in a show cause notice charged Hindenburg of "deliberately sensationalizing and distorting certain facts" as well as working with a New York hedge fund to make its bet. Hindenburg had responded to that saying it made just USD 4.1 million from its declared positions on Adani stocks and criticized the regulator for not focusing its investigation into the January 2023 report "providing evidence" of the conglomerate creating "a vast network of offshore shell entities" and moving billions of dollars "surreptitiously" into and out of Adani public and private entities. The group led by billionaire Gautam Adani, who was the world's third-richest man before Hindenburg, in an epic comeback strategy raised USD 15 billion in equity and debt, sold some assets, repaid loans that were raised pledging shares, reined in expenses, repaid some debt and refocused energies on core business. Adani is now ranked 12th richest in the world, one notch and USD 6 billion shy of rival billionaire Mukesh Ambani. The group has also made some acquisitions, buying cement company Sanghi Industries and the news agency IANS. Adani has insisted the Hindenburg report has not changed operations at his companies, which include ports, airports, renewable parks generating electricity from sunlight and wind energy, gas distribution, cement processors, data centers, and even apple farms. 360 One Wam Ltd, formerly known as IIFL Wealth Management Ltd, separately said IPE-Plus Fund 1, a fully compliant and regulated fund, was launched in October 2013 and operated until October 2019. "Throughout the fund's tenure, IPE-Plus Fund 1 made zero investments in any shares of the Adani Group either directly or indirectly through any fund," it said. "At its peak, the fund's Assets Under Management (AUM) reached approximately USD 48 million, with over 90% of the fund consistently invested in bonds." The fund, it said, was managed as a discretionary fund by the Investment Manager. "No investor had any involvement in the fund's operations or investment decisions. Mrs. Madhabi Buch &amp; Mr. Dhaval Buch's holdings in the fund were less than 1.5% of the total inflow into the fund." Hindenburg on Saturday alleged that just weeks before Buch's appointment to SEBI, her husband requested the transfer of their investments into his sole control, potentially to avoid any scrutiny related to her new regulatory role. The couple's investments were reportedly funneled through a complex, multi-layered offshore structure, raising questions about their legitimacy and purpose. On March 22, 2017, just weeks ahead of Buch's appointment as SEBI Wholetime Member, her husband, Dhaval Buch, wrote to Mauritius fund administrator Trident Trust. That communication was regarding his and his wife's investment in the Global Dynamic Opportunities Fund (GDOF), the US firm alleged. "In the letter, Dhaval Buch requested to"be the sole person authorized to operate the accounts", seemingly moving the assets out of his wife's name ahead of the politically sensitive appointment," Hindenburg alleged. Dhaval Buch is currently a senior advisor at Blackstone and at Alvarez &amp; Marsal. He also serves as a non-executive director on the Board of Gildan. "In a later account statement dated February 26, 2018, addressed to Madhabi Buch's private email, the full details of the structure are revealed: "GDOF Cell 90 (IPEplus Fund 1)". Again, this is the same Mauritius-registered "cell" of the fund, found several layers deep in a convoluted structure, reportedly used by Vinod Adani," Hindenburg alleged. From April 2017 to March 2022, while Buch was a Wholetime member and Chairperson at SEBI, she had a 100 % interest in an offshore Singaporean consulting firm, called Agora Partners, it alleged adding On March 16, 2022, two weeks after she was appointed SEBI Chairperson, she quietly transferred the shares to her husband. To date, SEBI has taken no action against these funds, it claimed. "If SEBI wanted to find the offshore fund holders, perhaps the SEBI Chairperson could have started by looking in the mirror," Hindenburg said. In response to requests from the Supreme Court to investigate the Adani matter, SEBI is said to have hit a wall unveiling the holders of the offshore funds. The Supreme Court said that while SEBI seemingly agreed with its concerns over who funded Adani's offshore shareholders, "it is evident that SEBI has drawn a blank in this investigation", the firm alleged.

Hindenburg target SEBI chief, she calls charges baseless, Adani says no commercial relationship with SEBI head

US short-seller <keyword id="20016892" type="General" weightage="20" keywordseo="Hindenburg-Research" source="keywords" meta.keywordsubtype="org" meta.entityname="Hindenburg Research" meta.hostid="153" meta.entityid="Hindenburg Research">Hindenburg Research</keyword> launched a fresh broadside against market regulator <keyword id="19901201" type="General" weightage="20" keywordseo="Sebi" source="keywords" meta.keywordsubtype="org" meta.entityname="Sebi" meta.hostid="153" meta.entityid="Sebi">Sebi</keyword> chairperson <keyword id="22743118" type="General" weightage="20" keywordseo="Madhabi-Buch" source="keywords">Madhabi Buch</keyword>, alleging she and her husband had stakes in obscure offshore funds used in the Adani <keyword id="22743230" type="General" weightage="20" keywordseo="money-siphoning" source="keywords">money siphoning</keyword> scandal. In a blogpost, Hindenburg said 18 months since its damning report on Adani, "SEBI has shown a surprising lack of interest in Adani's alleged undisclosed web of Mauritius and offshore shell entities." Citing "whistleblower documents", it said, "Madhabi Buch, the current chairperson Of SEBI, and her husband had stakes in both obscure offshore funds used in the Adani money siphoning scandal." Obscure offshore Bermuda and Mauritius funds, allegedly controlled by <keyword id="20283220" type="General" weightage="20" keywordseo="Vinod-Adani" source="keywords">Vinod Adani</keyword> -- elder brother of group chairman Gautam Adani -- are alleged to have been used to round-trip funds and inflate stock price. Hindenburg said, "A declaration of funds, signed by a principal at IIFL states that the source of the investment is 'salary' and the couple's net worth is estimated at USD 10 million". "In brief, despite the existence of thousands of mainstream, reputable onshore Indian mutual fund products, an industry she now is responsible for regulating, documents show SEBI Chairperson Madhabi Buch and her husband had stakes in a multi-layered offshore fund structure with miniscule assets, traversing known high-risk jurisdictions, overseen by a company with reported ties to the Wirecard scandal, in the same entity run by an Adani director and significantly used by Vinod Adani in the alleged Adani cash siphoning scandal," it alleged. It went on to cite the Supreme Court order where it was recorded that Sebi had "drawn a blank" in its investigations into who funded Adani's offshore shareholders. "If SEBI really wanted to find the offshore fund holders, perhaps the SEBI chairperson could have started by looking in the mirror," it said. "We find it unsurprising that SEBI was reluctant to follow a trail that may have led to its own chairperson." No immediate comments were available from Sebi. In January last year, Hindenburg Research, which in the past has shorted, or bet against, companies like electric truck maker Nikola Corp and Twitter (now X), accused Adani Group of pulling "the largest con in corporate history" by using a web of companies in tax havens to inflate its revenue and manipulate stock prices, even as debt piled up. Though the conglomerate vehemently denied all allegations, the damning report sent the group's shares into a free fall, wiping out over USD 150 billion in market value of the 10 listed entities at their lowest point. Most of the 10 listed companies have since recouped the losses. After the Hindenburg report, the Supreme Court asked market regulator Sebi to complete its investigation and set up a separate expert panel to look into regulatory lapses. The panel did not give any adverse report on Adani and the apex court too stated that no other probe other than the one being done by Sebi was required. Sebi (Securities and Exchange Board of India), which had been investigating the Adani group even before Hindenburg report, last year had told a Supreme Court-appointed panel that it was investigating 13 opaque offshore entities that held between 14 per cent and 20 per cent across five publicly traded stocks of the conglomerate. It hasn't stated if the two incomplete probes have since been completed. "The current SEBI Chairperson and her husband, Dhaval Buch, had hidden stakes in the exact same obscure offshore Bermuda and Mauritius funds, found in the same complex nested structure, used by Vinod Adani," Hindenburg said. It said on March 22nd, 2017, just weeks ahead of her wife being appointed SEBI chairperson, Dhaval Buch wrote to Mauritius fund administrator Trident Trust, according to documents we received from a whistleblower. The email was regarding his and his wife's investment in the Global Dynamic Opportunities Fund (GDOF). "In the letter, Dhaval Buch requested to "be the sole person authorised to operate the Accounts", seemingly moving the assets out of his wife's name ahead of the politically sensitive appointment," it alleged. "In a later account statement dated February 26th, 2018, addressed to Madhabi Buch's private email, the full details of the structure are revealed: "GDOF Cell 90 (IPEplus Fund 1)". "Again, this is the exact same Mauritius-registered "cell" of the fund, found several layers deep in a convoluted structure, reportedly used by Vinod Adani," it alleged. According to Hindenburg, Madhabi Buch and her husband had undisclosed investments in obscure offshore funds in Bermuda and Mauritius, the same entities allegedly used by Vinod Adani. These investments reportedly date back to 2015, well before Madhabi Buch's appointment as a whole-time member of SEBI in 2017 and her elevation to SEBI chairperson in March 2022. Buch and her husband may have first opened their account with IPE Plus Fund 1 on June 5, 2015 in Singapore. IPE fund is a small offshore Mauritius fund set up by an Adani director through India Infoline (IIFL), a wealth management firm with ties to the Wirecard embezzlement scandal. "Vinod Adani, brother of Gautam Adani, used this structure to invest in Indian markets with funds allegedly siphoned from over-invoicing of power equipment to Adani Group," claimed Hindenburg. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/stock-market/news/unicommerce-esolutions-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112393219.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/unicommerce-esolutions-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112393219.cms" target="_blank">Unicommerce eSolutions IPO allotment – How to check allotment, IPO GMP, listing date and more</a><a href="https://www.businessinsider.in/finance/banks/news/rbi-mpc-meet-cheque-clearing-time-reduced-upi-limit-increased-for-tax-payment/articleshow/112366099.cms" target="_blank"></a> <a href="https://www.businessinsider.in/finance/banks/news/rbi-mpc-meet-cheque-clearing-time-reduced-upi-limit-increased-for-tax-payment/articleshow/112366099.cms" target="_blank">RBI MPC meet – Cheque clearing time reduced, UPI limit increased for tax payment</a>

Hindenburg alleges Sebi head Madhabi Buch had stakes in obscure offshore funds used in Adani scandal

<ul><li>External Affairs Minister S <keyword id="19920247" type="General" weightage="20" keywordseo="Jaishankar" source="keywords">Jaishankar</keyword> met his G4 counterparts in New York.</li><li>He reaffirmed the commitment to urgent reform of the <keyword id="19896118" type="General" weightage="20" keywordseo="United-Nations" source="keywords" meta.keywordsubtype="org" meta.entityname="United Nations" meta.hostid="261" meta.entityid="United Nations">United Nations</keyword> Security Council.</li><li>The <keyword id="23295228" type="General" weightage="20" keywordseo="G4-group" source="keywords">G4 group</keyword> includes <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword>, Germany, Japan and Brazil.</li></ul>External Affairs Minister S Jaishankar met with his counterparts from Brazil, Germany, and Japan in New York to reaffirm the commitment of the G4 grouping of nations to urgent reform of the United Nations Security Council (UNSC) through text-based negotiations. The G4 countries comprise Brazil, Germany, India and Japan. Jaishankar, who is in the United States on an official visit, met with German Foreign Minister Annalena Baerbock, Japanese Foreign Minister Yoko Kamikawa, and Brazilian Foreign Minister Mauro Vieira on the sidelines of the 79th Session of the United Nations <keyword id="20282473" type="General" weightage="20" keywordseo="General-Assembly" source="keywords">General Assembly</keyword>. <div type="twitter" handle="DrSJaishankar" handlename="DrSJaishankar" favoritecount="0" retweetcount="0" id="1838342963296113025"></div> Jaishankar shared a picture of the meeting on X and wrote, "Glad to join the traditional #G4 <keyword id="23295229" type="General" weightage="20" keywordseo="Foreign-Ministers-Meeting" source="keywords">Foreign Ministers Meeting</keyword> along with colleagues @ABaerbock , @Kamikawa_Yoko and Mauro Vieira in New York today. G4 reaffirmed its commitment to urgent United Nations Security Council reform through text-based negotiations." Jaishankar also held talks with Venezuelan Foreign Minister Yvan Gil, discussing energy, health, and economic cooperation between India and Venezuela. <div type="twitter" handle="DrSJaishankar" handlename="DrSJaishankar" favoritecount="0" retweetcount="0" id="1838351671992188990"></div> "Pleased to meet FM @yvangil of Venezuela today on the sidelines of #UNGA79. Discussed energy, health and economic cooperation, as well as reformed multilateralism," Jaishankar said on X. On Monday, Jaishankar met with Bangladesh Foreign Affairs Advisor Md. Touhid Hossain and discussed a range of issues related to mutual interests between Bangladesh and India. On the sidelines of the 79th United Nations General Assembly (UNGA), the two diplomats discussed a range of issues on strengthening the long-standing ties between the neighbouring nations. The Ministry of Foreign Affairs, Bangladesh, announced the meeting in X, formerly Twitter, emphasising the ongoing partnership between the two countries. The general debate of the 79th session of the General Assembly opens on September 24 and will continue through September 28 and conclude on September 30. Opening amid growing calls for more international cooperation to address challenges such as climate change, poverty and inequality, and tackling the fallout from ongoing conflicts and global health crises, the session will see world leaders heading to New York to deliver their statements in the iconic Assembly Hall. The theme for the general debate of the 79th session of the General Assembly is "Leaving no one behind: acting together for the advancement of peace, sustainable development and human dignity for present and future generations," according to the UN Nations' official statement. With inputs from ANI. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/sebi-report-reveals-the-ugly-truth-of-fo-trading-in-india-93-of-retail-traders-incurred-losses/articleshow/113620397.cms">SEBI report reveals the ugly truth of F&amp;O trading in India – 93% of retail traders incurred losses</a> <a href="https://www.businessinsider.in/tech/news/gopro-hero-the-companys-smallest-4k-camera-launched-at-23990/articleshow/113591944.cms">GoPro Hero, the company’s smallest 4K camera launched at ₹23,990</a> <a href="https://www.businessinsider.in/business/telecom/news/jio-and-airtel-lost-subscribers-in-july-after-tariff-hike-bsnl-records-growth/articleshow/113548793.cms">Jio and Airtel lost subscribers in July after tariff hike, BSNL records growth</a>

Jaishankar reaffirms commitment to UNSC reform in meet with G4 counterparts

Skipper <keyword id="19899523" type="General" weightage="20" keywordseo="Rohit-Sharma" source="keywords">Rohit Sharma</keyword>, star <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> batter <keyword id="19907934" type="General" weightage="20" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword>, who bid adieu to T20I cricket in style with a <keyword id="19921630" type="General" weightage="100" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> title win and head coach <keyword id="19923639" type="General" weightage="20" keywordseo="Rahul-Dravid" source="keywords">Rahul Dravid</keyword> cut a special <keyword id="19974217" type="General" weightage="20" keywordseo="cake" source="keywords">cake</keyword> at ITC Maurya in Delhi on Thursday to celebrate their team's <keyword id="19915129" type="General" weightage="20" keywordseo="triumph" source="keywords">triumph</keyword> and end of 11-year-long trophy drought. The ICC T20 World Cup-winning Indian team touched down in Delhi on Thursday to a warm welcome from the fans awaiting the sight of their favourite heroes and sight of the silverware. The squad members, support staff, their families and media were stuck in Barbados, which was hit by Hurricane Beryl, at that stage a category four hurricane that passed through Barbados, with Grantley Adams International Airport in Bridgetown shut for three days. The flight was organised by the Board of Control for Cricket in India (BCCI) secretary Jay Shah and departed on July 2 before arriving in Delhi at around 6:00 AM on Thursday morning. Board officials and members of the media contingent from the tournament were also on the flight. India ended a 11-year ICC trophy drought with victory in the final, defeating South Africa by seven runs on Saturday. Virat Kohli's 76 helped India reach 176/7 while <keyword id="19906064" type="General" weightage="20" keywordseo="hardik-pandya" source="keywords">Hardik Pandya</keyword> (3/20) and Jasprit Bumrah (2/18) helped India restrict Proteas to 169/8 despite Heinrich Klaasen's 52 in just 27 balls. Bumrah, who got 15 scalps throughout the tournament at a stunning economy rate of 4.17, got the 'Player of the Tournament' honours. From the airport, <keyword id="20015089" type="General" weightage="20" keywordseo="Team-India" source="keywords">Team India</keyword> reached the ITC Maurya hotel, where they stayed before their meeting with Prime Minister Narendra Modi. Notably, Virat, Rohit, Hardik, head coach Rahul Dravid and the Board of Control for Cricket in India (BCCI) president Roger Binny were spotted at the hotel. A special cake featuring the T20 World Cup trophy was cut at the hotel to celebrate the win. Rohit, Virat, Dravid and all-rounder Hardik Pandya were among the stars who took part in the cake-cutting. The cake featured the trophy and some pictures of Indian stars. Much like other teams do after winning titles, the Rohit-led side will have an open-top bus ride in Mumbai at Marine Drive and the iconic Wankhede Stadium from 5:00 pm onwards to celebrate. After their meeting with PM Modi, Men in Blue will depart for Mumbai for the grand celebratory parade.

Team India stars cut special trophy cake to celebrate T20 World Cup triumph

<keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> on Friday said its India MD Manish Maheshwari has moved to a bigger role at the company's headquarters in the US, as the micro-blogging platform faces a political storm over blocking Congress and its leaders' accounts. Maheshwari, a former CEO of Network18 Digital who joined Twitter in April 2019 as Managing Director for the country operations, is moving into a new role based in San Francisco as Senior Director, Revenue Strategy and Operations focused on 'New Market Entry'. "Thank you to @manishm for your leadership of our Indian business over the past 2+ years. Congrats on your new US-based role in charge of revenue strategy and operations for new markets worldwide. Excited to see you lead this important growth opportunity for Twitter," Yu Sasamoto, who is the VP of Twitter in the JAPAC region, said in a tweet on Friday. Twitter was yet to announce a new India head. The departure of Maheshwari comes as Twitter has blocked accounts of <keyword id="5268" type="PERSON" weightage="20" keywordseo="Rahul-Gandhi">Rahul Gandhi</keyword> and many Congress leaders for violating their policy. The Congress has alleged that it was being done on the behest of the government. "By shutting down my Twitter they are interfering in our political process," said Gandhi. "A company is making its business to define our politics. And as a politician I don't like that. This is an attack on the democratic structure of the country. This is not an attack on Rahul Gandhi." Twitter clarified its action, saying that the rules are enforced judiciously and impartially for everyone on its service. "We have taken proactive action on several hundred Tweets that posted an image that violated our Rules, and may continue to do so in line with our range of enforcement options," according to the company. Amid the political ruckus, the Centre this week informed the Delhi High Court that Twitter has appointed permanent officers as required under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. On August 6, Twitter had informed the Delhi High Court that it has appointed employees at the positions of Chief Compliance Officer and Resident Grievance Officer, and Nodal Contact Person, in compliance with provisions of new IT rules. SEE ALSO <a href="https://www.businessinsider.in/business/news/paytm-ipo-former-one-97-communication-director-urges-sebi-to-stall-the-public-issue/articleshow/85293132.cms">Paytm IPO: Former One 97 Communication director urges SEBI to stall the public issue</a> <a href="https://www.businessinsider.in/tech/news/windows-11-microsoft-rolling-out-updated-snipping-tool-calculator-and-mail-apps/articleshow/85292943.cms">Windows 11 Microsoft rolling out updated snipping tool, calculator and mail apps</a> <a href="https://www.businessinsider.in/business/corporates/news/infibeam-avenues-is-looking-to-acquire-a-point-of-sale-company/articleshow/85292156.cms">INTERVIEW: Infibeam Avenues is looking to acquire a point-of-sale company</a>

Twitter moves India head Manish Maheshwari to US in a new role amid political storm

The police in <keyword id="6357713" type="COMPANY" weightage="20" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>'s Bulandshahr district have lodged an FIR against two senior officials of <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> over the social media platform putting up a distorted map of <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>. The FIR was lodged at the Khurja Nagar police station on Monday evening on the basis of a complaint by an office-bearer of right wing Bajrang Dal. The map, which showed the Union Territories of Ladakh, Jammu and Kashmir outside India, was noticed on Monday, leading to an uproar by <keyword id="50390" type="COMPANY" weightage="20" keywordseo="Netizens">netizens</keyword>. <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> had removed that map on Monday evening. "The world map does not show Ladakh, Jammu and Kashmir as parts of India. This is not a coincidence. This act has hurt the sentiments of Indians, including me," Bajrang Dal's western UP convenor Praveen Bhati said in the complaint. The FIR names Twitter India MD Manish Maheshwari and News Partnerships Head Amrita Tripathi as accused who have been booked under Indian Penal Code section 505 (2) (public mischief). Charges under Information Technology Act section 74 (publication for fraudulent purpose) have also been invoked in the case, according to the FIR, seen by PTI. The map's glaring distortion, which appeared on the career section of Twitter website under the header 'Tweep Life', had triggered a heavy backlash from netizens on Monday as they demanded strict action against the microblogging platform that has flouted various rules on multiple occasions in the past. Earlier, Twitter had shown Leh as part of <keyword id="1334" type="LOCATION" weightage="20" keywordseo="China">China</keyword>. See Also - <a href="https://www.businessinsider.in/business/startups/news/tiger-global-overtakes-sequoia-as-the-top-investor-in-indian-unicorns-in-2021-cracks-15-deals-this-year-so-far/articleshow/83912624.cms">Tiger Global overtakes Sequoia as the top investor in Indian unicorns in 2021</a> <a href="https://www.businessinsider.in/stock-market/news/kims-ipo-listed-in-stock-market-at-over-20-premium/articleshow/83912694.cms">KIMS IPO: Stock listed at over 20% premium, loses initial gains after soaring to ₹1059 per share</a>

Uttar Pradesh police book Twitter India head over a distorted Indian map shown on the social media platform

Microblogging site <keyword id="14504991" type="General" weightage="20" keywordseo="twitter-on" source="Orion">Twitter on</keyword> Wednesday announced that it is launching <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword> <keyword id="1273105" type="General" weightage="100" keywordseo="topics" source="Orion">topics</keyword> for 100 per cent of its <keyword id="6355645" type="General" weightage="20" keywordseo="Android" source="Orion">android</keyword>, iOS and web users who have set Tamil as their primary language. The launch is part of <keyword id="6354616" type="General" weightage="20" keywordseo="Twitter" source="Orion">Twitter</keyword>'s commitment to build for India and serve the country's diverse and multilingual audiences and will help people with Tamil as their primary language to find the most relevant and interesting conversations in the language across literature, music, poetry, and much more, the company said. Tamil is the third most used language on the service in India and Tamil topics will let people choose and personalise the content that they want to see on their home timeline whether it's more tweets on artists like Vijay, Rajinikanth, A.R. Rahman or sports teams like Chennai Super Kings. "Over the years, Twitter has broadened the scope and scale of real-time conversation and connection by providing greater possibilities for intimate and authentic interactions through features such as Spaces. In fact, Tamil audiences were early adopters of Spaces and to celebrate their enthusiasm we introduced a dedicated #TamilSpaces emoji," said Cheryl-Ann Couto, Head of Partners at <keyword id="749437" type="General" weightage="20" keywordseo="twitter-india" source="Orion">Twitter India</keyword>, in a statement. "With Topics and #OnlyOnTwitter activations in Tamil, such as the recent #FanTweets video with music maestro Ilaiyaraaja and a 'Voice Tweet from Rajnikanth' on the occasion of #15YearsOfSivaji, we are bringing relevant and exclusive content to people respectively and trying to help them connect directly with the things that they care about as well as with one another. We are excited to support and elevate the incredible community that surrounds all things <keyword id="14504990" type="General" weightage="50" keywordseo="tamil-twitter" source="Orion">Tamil Twitter</keyword> and see it grow further," she added. Twitter first introduced topics in 2019 and the following year launched it in Hindi. Currently, there are more than 15,000 topics available across 13 languages and approximately 280 million accounts follow at least one of these topics. Twitter topics follow machine learning to find tweets related to a specific subject. When a user follows a topic, they will see tweets from a whole host of accounts that are experts, fans or just tend to talk about that thing a lot on Twitter. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/article/opinion-women-led-businessesan-untapped-opportunity-in-sustainable-investing/articleshow/92999377.cms">OPINION: Women-led businesses—an untapped opportunity in sustainable investing</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/satya-nadella-says-95-of-new-digi-workloads-will-be-on-cloud-by-2025/articleshow/92996359.cms">Satya Nadella says 95% of new digi-workloads will be on cloud by 2025</a>

Twitter launches Tamil topics for Android, iOS and web users

Twitter has appointed ex-IBM executive <keyword id="10018066" type="UNKNOWN" weightage="20" keywordseo="rinki-sethi">Rinki Sethi</keyword> as new Vice President and Chief Information Security Officer (CISO). Sethi who worked at IBM as Vice President, Information Security, last served at Rubrik, the Cloud data management company as CISO. "I'm thrilled to welcome @rinkisethi as the new CISO of @twitter. An inspiring and experienced leader, Rinki comes to us via Rubrik, IBM and Palo Alto Networks," Nick Tornow, Platform Lead at Twitter, said late on Monday. "At Twitter, she will lead our growing InfoSec team, protecting our customers and our company to earn trust," he added. Prior to IBM, she built and matured technical security teams at several Fortune 500 companies including Palo Alto Networks, Intuit, eBay, Walmart.com, and Pacific Gas &amp; Electric. "So excited to be a part of the team," Sethi said in a tweet. At Rubrik, Sethi was responsible for leading efforts to protect its information and technology assets and advised on the company's continued product innovations in the security space. She reported to Rubrik CIO Avon Puri. She is recognized by CSO Magazine &amp; Executive Women's Forum with the "One to Watch" award, and in 2010, led a team at eBay to receive the "Information Security Team of the Year" by SC Magazine. For almost six years, Rinki has served on the advisory council for SecureWorld, one of North America's most vital cybersecurity conferences. She earned her BS in Computer Science Engineering University of California, Davis and MS in Information Security from Capella University in Minnesota. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/google-doodle-celebrates-zohra-sehgal-everyones-favourite-dadi-an-indian-royal-and-doctor-who-star/articleshow/78377815.cms">Google Doodle celebrates Zohra Sehgal — Everyone's favourite dadi, an Indian royal and Doctor Who star</a> <a href="https://www.businessinsider.in/business/startups/news/super30-alumni-founded-startup-wants-to-take-forward-the-legacy-of-his-alma-mater/articleshow/78377011.cms">Super30 alumni founded startup wants to take forward the legacy of his alma mater</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-infosys-central-bank-of-india-dhfl-anuh-pharma-shalby-balaji-telefilms-and-others/articleshow/78376167.cms">Top stocks to watch— Infosys, Central Bank of India, DHFL, Anuh Pharma, Shalby, Balaji Telefilms and others</a>

Twitter hires ex-IBM Rinki Sethi as its new VP and Chief Information Security Officer

Soon after <a href="https://www.businessinsider.in/tech/enterprise/news/funny-memes-around-twitter-new-ceo-parag-agrawal/articleshow/88001274.cms" data-type="tilCustomLink">Parag Agrawal</a>, an alumnus of the Indian Institute of Technology Bombay, became Chief Technology Officer (CEO) of Twitter, Tesla and SpaceX founder <keyword id="6355315" type="General" weightage="20" keywordseo="elon-musk" source="Orion">Elon Musk</keyword> took to the micro blogging site to praise Indian talent in the US. Musk said that the US benefits greatly from India's talent. Musk noted while reverting to a tweet by Stripe CEO Patrick Collison. "Google, Microsoft, Adobe, IBM, Palo Alto Networks and now Twitter run by CEOs who grew up in India. Wonderful to watch the amazing success of Indians in the technology world and a good reminder of the opportunity America offers to immigrants. (Congrats, <keyword id="3115373" type="General" weightage="20" keywordseo="parag-agrawal" source="Orion">Parag Agrawal</keyword>)," Collison wrote. Musk then tweeted, "USA benefits greatly from Indian talent!" <div type="twitter" handle="elonmusk" handlename="Elon Musk" image="http://pbs.twimg.com/profile_images/1442634650703237120/mXIcYtIs_normal.jpg" favoritecount="89285" retweetcount="17186" status="@patrickc @ashleevance @paraga USA benefits greatly from Indian talent!" createdat="1638210308000" id="1465386361012297731"></div> For those who are unaware, Parag Agrawal will <a href="https://www.businessinsider.in/tech/apps/news/meet-parag-agarwal-the-iit-bombay-grad-who-is-taking-over-from-jack-dorsey-at-twitter/articleshow/87989039.cms" data-type="tilCustomLink">take over from Jack Dorsey</a> as the CEO in 2022. Agrawal joins a select group of CEOs of Indian origin heading technology companies in the US. They include Sundar Pichai, who heads Google and its parent company Alphabet, Microsoft's Satya Nadella, IBM's Arvind Krishna, and Adobe's Shantanu Narayen. Dorsey will remain a member of the Board until his term expires at the 2022 meeting of stockholders. Agrawal has been with Twitter for more than a decade and has served as Chief Technology Officer since 2017. "I've decided to leave Twitter because I believe the company is ready to move on from its founders. My trust in Parag as Twitter's CEO is deep. His work over the past 10 years has been transformational. I'm deeply grateful for his skill, heart, and soul. It's his time to lead," said Dorsey. Agrawal said: "I look forward to building on everything we have accomplished under Jack's leadership and I am incredibly energised by the opportunities ahead. By continuing to improve our execution, we will deliver tremendous value for our customers and shareholders as we reshape the future of public conversation." Dorsey returned to lead the company as CEO in 2015 despite being forced out of the post in 2008. In a letter to employees, Dorsey said he will serve out his term on the board of directors until "May-ish" when he will also leave that position.

Musk praises new Twitter CEO Parag Agrawal, says 'USA benefits from Indian talent'

<ul><li><keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> has locked the accounts of some of the prominent Congress leaders.</li><li>The opposition party is accusing Twitter of “double standards” and also calling it a victim of intimidation by the ruling regime.</li><li>The social media giant had recently complied with India’s controversial IT laws introduced by the Narendra Modi government.</li></ul><keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> has locked the official accounts of India’s leading opposition party Indian National Congress and around 5000 handles of its leaders and workers, said the party on Thursday. This comes soon after the controversy around former party president Rahul Gandhi's Twitter account was blocked for sharing photographs with the family of the nine-year-old Dalit girl who was allegedly raped and murdered last week in Delhi. <div type="twitter" handle="ANI" handlename="ANI" image="http://pbs.twimg.com/profile_images/1497864299/ani_mic_logo_normal.jpg" favoritecount="1458" retweetcount="277" status="Congress says Twitter has blocked its account for violation of rulesTwitter acting under govt pressure. It has alr… https://t.co/uDQcZAZp9Z" createdat="1628743605000" id="1425680128193925123"></div> The reason behind Twitter's action is the notice from the National Commission for Protection of Child Rights, which directed Twitter to delete Rahul Gandhi's tweet. As per the law, the Juvenile Justice Act and the POCSO Act — it's illegal to disclose any information revealing the identity of a minor through any medium. As expected, the mass blocking of accounts provoked the Congress party members. The opposition party has accused the Bharatiya Janata Party (BJP) government of intimidating Twitter, by sharing instances where similar images were tweeted by accounts belonging to the National Commission for Scheduled Castes and BJP’s member of parliament (MP) Anju Bala, but no action was taken. "Twitter is clearly acting under government pressure... it did not remove the same pictures shared by the accounts of National Commission for Scheduled Castes for a few days," All India Congress Committee’s (AICC) social media head Rohan Gupta told news agency PTI. The opposition party leaders have also alleged Twitter of adopting "double standards" in this case. One of the prominent Congress leaders <keyword id="42749" type="PERSON" weightage="20" keywordseo="Shashi-Tharoor">Shashi Tharoor</keyword>, who is a Lok Sabha MP, tweeted, "the perception of double standards makes matters worse. When a BJP national spokesman posted a picture of the Hathras rape victim (violating Section 228A of the Indian Penal Code) @Twitter did not lock his account. <keyword id="6543804" type="ORGANIZATION" weightage="20" keywordseo="sc-commission">SC Commission</keyword> posted a pic of the victim’s family 2 Aug; no action.” <div type="twitter" handle="ShashiTharoor" handlename="Shashi Tharoor" image="http://pbs.twimg.com/profile_images/1418203862234660877/u5bg4Yer_normal.jpg" favoritecount="3991" retweetcount="807" status="There is no doubt that the outrage of the rape, murder &amp;hasty cremation of a 9-yr-old Dalit girl shocked the nation… https://t.co/XJrK2hRtSO" createdat="1628739101000" id="1425661239225556994"></div> “Action taken against a prominent Opposition leader raises obvious concerns of selectivity&amp;bias. I urge @Twitter to restore @RahulGandhi’s account, review the policy of automatic suspensions &amp; show more sensitivity to public concerns. Focus on what happened to the girl, not a pic!” said <keyword id="6383086" type="PERSON" weightage="20" keywordseo="tharoor">Tharoor</keyword>. Twitter is silent Twitter has not released any official statement on the matter. The social media giant has been a part of <a href="https://www.businessinsider.in/tech/apps/news/twitter-is-at-odds-with-india-in-the-battle-to-control-online-speech/articleshow/83030224.cms">several controversies</a> in recent months. Just a day ago, a lawyer representing the Indian government told the Delhi High Court that Twitter has made the social network “prima facie” compliant with the new IT laws. As per the 'help' section on Twitter's website, a user with a 'locked' account cannot post tweets, retweet or interact. Users can only send direct messages to followers. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/krsnaa-diagnostics-ipo-open-today-check-out-how-to-apply/articleshow/85017014.cms">Krsnaa Diagnostics IPO opens—here is all you need to know</a> <a href="https://www.businessinsider.in/business/startups/news/these-are-some-of-the-highest-paid-founders-of-indian-startups-tapping-capital-markets-this-year/slidelist/85005261.cms">These are some of the highest paid founders of Indian startups tapping capital markets this year</a>

Congress accuses Twitter of ‘double standards’ for allegedly locking 5000 accounts of party leaders and workers

<ul><li>A whistleblower has claimed the Indian government forced <keyword id="6354616" type="General" weightage="100" keywordseo="twitter" source="Orion">Twitter</keyword> to keep one of its agents on payroll.</li><li>The agent reportedly had access to sensitive user data.</li><li>The whistleblower has also claimed that employees continue to have poorly tracked internal access to core software.</li></ul><keyword id="14795941" type="General" weightage="20" keywordseo="twitter-whistleblower" source="Orion">Twitter whistleblower</keyword> <keyword id="3538584" type="General" weightage="50" keywordseo="peiter-zatko" source="Orion">Peiter Zatko</keyword>, the former head of security at the social media platform, has made several allegations against the company. One of these allegations is that the Indian government forced Twitter to keep one of its agents on its payroll. According to a <a href="https://www.washingtonpost.com/technology/interactive/2022/twitter-whistleblower-sec-spam/'">report</a> by The Washington Post, Zatko sent a complaint to the US Securities and Exchange Commission (SEC), Department of Justice (DOJ) and the Federal Trade Commission (FTC) last month. <cmsannotation type="cmsannotation" annotationid="Indian government forced Twitter to employ an agent" comment="subhead" text="Indian government forced Twitter to employ an agent">Indian government forced Twitter to employ an agent</cmsannotation> One of the allegations by Zatko is that the Indian government forced the social media giant to employ one of its agents on its payroll. The employee was reportedly given access to sensitive user data. The agent was reportedly sent during “a time of intense protests” in India. This is likely a reference to the farmer’s protests in 2021. Zatko has reportedly sent supporting information for this claim to the National Security Division of the DOJ and the Senate Select Committee on Intelligence. The complaint also states that thousands of employees at the company continue to have “wide-ranging and poorly tracked internal access to core company software.” <cmsannotation type="cmsannotation" annotationid="Zatko claims company prioritises user growth over spam reduction" comment="subhead" text="Zatko claims company prioritises user growth over spam reduction">Zatko claims company prioritises user growth over spam reduction</cmsannotation> Zatko has also claimed that the company prioritises user growth over spam reduction. He added the executives could receive bonuses of up to $10 million tied to an increase in daily users. This comes when Twitter is embroiled in a legal battle with Elon Musk after the Tesla co-founder <a href="https://www.businessinsider.in/tech/news/elon-musk-puts-44-billion-twitter-deal-on-hold-over-fake-accounts/articleshow/91540983.cms">rescinded</a> his offer to buy Twitter over fake accounts on the platform. While the allegations will help Musk, legal experts <a href="https://www.businessinsider.in/tech/news/the-twitter-whistleblowers-complaint-is-unlikely-to-be-the-silver-bullet-elon-musk-may-be-hoping-for-but-it-could-convince-twitter-to-let-him-pay-to-walk-away/articleshow/93740498.cms">believe</a> it may not be a huge deal. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/twitters-parag-agrawal-before-he-was-ceo-suggested-bowing-to-russias-demands-for-increased-censorship-and-surveillance-to-grow-users-there-ex-security-chief-alleges/articleshow/93740499.cms">Twitter's Parag Agrawal, before he was CEO, suggested bowing to Russia's demands for increased censorship and surveillance to grow users there, ex-security chief alleges</a> <a href="https://www.businessinsider.in/tech/news/a-whistleblower-said-jack-dorsey-was-disengaged-about-cybersecurity-but-the-former-twitter-ceo-has-brushed-off-such-concerns-before-reportedly-saying-experts-like-to-whine-a-lot/articleshow/93739903.cms">A whistleblower said Jack Dorsey was disengaged about cybersecurity, but the former Twitter CEO has brushed off such concerns before, reportedly saying experts 'like to whine a lot'</a> <a href="https://www.businessinsider.in/tech/news/the-twitter-whistleblowers-complaint-is-unlikely-to-be-the-silver-bullet-elon-musk-may-be-hoping-for-but-it-could-convince-twitter-to-let-him-pay-to-walk-away/articleshow/93740498.cms">The Twitter whistleblower's complaint is unlikely to be the silver bullet Elon Musk may be hoping for — but it could convince Twitter to let him pay to walk away</a>

Twitter whistleblower claims Indian government placed an agent in the company, was granted access to sensitive user data

<ul><li>The last few years, with the additional changes the pandemic brought, have seen a tectonic shift in retail and the way brands are reaching their consumers. </li><li><keyword id="186599" type="General" weightage="20" keywordseo="krishna-iyer" source="Orion">Krishna Iyer</keyword>, Head of Agency, Twitter - India writes how the status quo is being questioned and past growth no longer guarantees future success. </li><li>He discusses how new and upcoming brands across categories have digitally acquired an audience through innovative digital communication and have carved a space for themselves in the market.</li></ul>25+ TV brands. 100+ headphone brands. 250+ mobile phone brands. Let this sink in for a minute. These are the number of brands that India has for the respective categories mentioned and this number is growing with each passing year. Henry Ford definitely didn’t see this happening 110 years after he said ‘any customer can have a car painted any colour that he wants, so long as it is black’. As a consumer we probably remember 2-5 brands in each category. Yet, this doesn’t seem to dissuade new entrants from finding ways to disrupt the category, shift share of voice and throw their hat in the ring. Technology, access to capital, a growing consumer base with high disposable incomes and larger than life ambitions have fuelled entrepreneurship and birthed these new brands. The status quo is being questioned and past growth no longer guarantees future success. Disruptors are changing the game and going beyond competitive prices and swanky showrooms. Their strategies are based on a deep understanding of what the consumer of tomorrow is going to look like and what the product needs to evolve into. Lessons from Direct-to-Consumer (D2C) The last few years, with the additional changes the pandemic brought, have seen a tectonic shift in retail and the way brands are reaching their consumers. Direct-to-Consumer (D2C), which started at a slow pace years ago, is poised to be a $100b market by 2025 [Source: <a href="https://www.kalaari.com/wp-content/uploads/2021/08/uniquely-india.pdf">Uniquely India: Digital Opportunity</a>, Kalaari Capital]. Over 600 D2C brands operate in India across industries like F&amp;B, beauty, apparel, lifestyle, electronics and more, serving consumers directly without any middlemen. A lot of these brands are riding the way of quirkiness, personalisation and rarity. The fact that these brands are not available at every store nor are abundantly visible, gives them a halo of exclusivity and drives conversation. There is effective use of content, social advertising through stand-out creatives, influencer collaborations, alignment with events or social communities where the quality and relevance of the audience is more important than the quantity. The ability to talk directly to their consumers is a win-win on both sides of the balance. Successful and growing D2C brands like <keyword id="4548811" type="General" weightage="20" keywordseo="mamaearth" source="Orion">Mamaearth</keyword> (<a href="https://twitter.com/mamaearthindia?lang=en">@mamaearthindia</a>), boAt (<a href="https://twitter.com/RockWithboAt">@RockWithboAt</a>), Bewakoof (<a href="https://twitter.com/bewakoof">@bewakoof</a>), <keyword id="7433188" type="General" weightage="20" keywordseo="sugar-cosmetics" source="Orion">Sugar Cosmetics</keyword> (<a href="https://twitter.com/trySUGAR">@trySUGAR</a>) have proven that the right cocktail of product, digital penetration and consumer engagement can create potential industry disruptors fairly quickly, and give established brands a run for their money. Building a stand-out brand A disruptor brand analyses the what, how and why of any communication it puts out to ensure that the brand's voice does not drown in the deluge of marketing messages a consumer gets every day. Whether it is an OTT like <a href="https://twitter.com/ahavideoIN/status/1438460476480909312">Aha Media</a> using local language and regional targeting to ensure relevancy, or a consumer electronics brand <a href="https://twitter.com/RockWithboAt/status/1412706381682012163">boAt</a> aligning itself with a ‘disruptor’ of India’s most loved sport, or an investment advisory like <a href="https://twitter.com/TejiMandiApp/status/1412755731170791424">Teji Mandi</a> keeping it simple but effective and focussing on the finance &amp; business audiences. The results of such brands focussing on being quick, content-first and deliberate is evident. <a href="https://twitter.com/RockWithboAt">boAt</a> recorded a 550% YoY growth and was the #1 brand in the truly wireless hearables market for Q1’21; <a href="https://twitter.com/trySUGAR">Sugar Cosmetics</a> crossed INR 100 crores of turnover and grew 80% YoY between 2019 &amp; 2020 whilst also having over 10,000 retail points with a focus on omnichannel; and <a href="https://twitter.com/bewakoof">Bewakoof</a> has catered to over 40 lakh customers till date. Choices legacy brands must make to stay relevant Legacy brands cannot be written off especially if they are nimble, forward thinking and relatable. They have the advantage of a vast repository of experience, people, partnerships and resources to mine, which if used effectively can enable legacy brands to be as ‘connected’ as any new successful disruptor brand. A legacy brand too when it launched, rose due to the uniqueness that it established back in time. To succeed, it will have to find that new ‘disruption’ within its large multi-dimensional machinery to ensure freshness and carve out the next phase of growth with a new set of consumers. The road ahead is nothing short of a turf war in a classic western movie. Disruptor brands will fight to exist and legacy brands will fight to dominate. Legacy has no meaning if there is no past, present and future. The disruptors are here to challenge that.

The rise of disruptors: how new age brands are challenging the status-quo

Yoel Roth, who has quit Twitter as Head of Trust and Safety, has said as Elon Musk perpetuates lack of legitimacy through his impulsive changes and tweet-length pronouncements about platform rules, Twitter is now facing a close scrutiny by both <keyword id="6354427" type="General" weightage="20" keywordseo="apple" source="Orion">Apple</keyword> and <keyword id="582479" type="General" weightage="20" keywordseo="google-app" source="Orion">Google app</keyword> stores. In a New York Times article amid the #RIPTwitter trending on social media, Roth said that "Twitter will have to balance its new owner's goals against the practical realities of life on Apple and Google's internet, no easy task for the employees who have chosen to remain". "And as I departed the company, the calls from the app review teams had already begun," Roth wrote late on Friday. The instances of racial slurs on Twitter have increased since Musk bought the influential platform, despite assurances from the platform that it has reduced hate activity. Roth said that in appointing himself "Chief Twit", Musk has made clear that at the end of the day, he'll be the one calling the shots. "It was for this reason that I ultimately chose to leave the company: A Twitter whose policies are defined by unilateral edict has little need for a trust and safety function dedicated to its principled development," he emphasised. Thousands of employees resigned this week after Musk forced them to sign a form to perform "extremely hardcore" work duties. Roth said that "the moderating influences of advertisers, regulators and -- most critically of all -- app stores may be welcome for those of us hoping to avoid an escalation in the volume of dangerous speech online". So where will Twitter go from here? "Some of the company's decisions in the weeks and months to come, like the near-certainty of allowing Donald Trump's account back on the service, will have an immediate, perceptible impact," wrote Roth who worked at Twitter for seven years and under whom, his Twitter team was once touted as "custodians of the internet." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/homegrown-brands-dominate-the-truly-wireless-earbud-segment-as-shipments-double-in-india/articleshow/95602624.cms" style="">Homegrown brands dominate the truly wireless earbud segment as shipments double in India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/all-is-not-that-well-say-market-experts-even-as-stocks-chase-new-highs/articleshow/95599973.cms" style="">‘All is not that well’, say market experts even as stocks chase new highs</a>

You Searched For "Twitter India head" and got 13 results

Hindenburg target SEBI chief, she calls charges baseless, Adani says no commercial relationship with SEBI head

PTI

Hindenburg alleges Sebi head Madhabi Buch had stakes in obscure offshore funds used in Adani scandal

PTI

Jaishankar reaffirms commitment to UNSC reform in meet with G4 counterparts

BI India Bureau

Team India stars cut special trophy cake to celebrate T20 World Cup triumph

ANI

Twitter moves India head Manish Maheshwari to US in a new role amid political storm

Uttar Pradesh police book Twitter India head over a distorted Indian map shown on the social media platform

PTI

Twitter launches Tamil topics for Android, iOS and web users

IANS

Twitter hires ex-IBM Rinki Sethi as its new VP and Chief Information Security Officer

IANS

Musk praises new Twitter CEO Parag Agrawal, says 'USA benefits from Indian talent'

IANS

Congress accuses Twitter of ‘double standards’ for allegedly locking 5000 accounts of party leaders and workers

Sudhanshu Singh

Twitter whistleblower claims Indian government placed an agent in the company, was granted access to sensitive user data

Sourabh Jain

The rise of disruptors: how new age brands are challenging the status-quo

Guest Author

Apple, Google app review teams scrutinise Musk's Twitter

IANS

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