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<ul><li>Sharing and asking for correct pronouns is an act of better allyship.</li><li><keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword> takes a step forward towards acceptance by launching a new website that offers virtual backgrounds with 24 options of pronouns for all cis, transgender and non-binary folks.</li></ul>VMLY&amp;R has created The <a href="http://www.proudpronounproject.com/">Proud Pronoun Project</a>, a website where individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work every day how they should be identified. The site provides options for all cis, transgender and non-binary individuals to select their pronouns ranging from he/him/his, she/her/hers, they/them/theirs or zi/zir/zirs - or any combination of the 24 options on the site. An individual’s choice goes to the very core of their own identity. <div type="image" title="ProudPronounProject-Grid2" msid="83367083" hostid="261"></div> According to the <a href="https://www.verywellhealth.com/transphobia-5077602">2015 National Transgender Statistic Survey</a>, 35% of employed adults reported being fired, denied a promotion, or experiencing mistreatment at work because of their gender. Currently, more employees than ever understand that gender can be expansive and experts also agree that correct pronoun usage can empower teams and ultimately is a strong business driver. Around one in five adults knows someone who uses gender-neutral pronouns, according to a 2019<a href="https://www.pewresearch.org/fact-tank/2019/09/05/gender-neutral-pronouns/"> Pew Research report</a>. Millennials – who will represent three quarters of the workforce in 2025 – are more likely to identify as <keyword id="729067" type="COMPANY" weightage="20" keywordseo="LGBTQ">LGBTQ</keyword> (20%) than previous generations Generation X (12%) and Baby Boomers (7%), according to a<a href="https://www.glaad.org/releases/accelerating-acceptance-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq"> 2017 Harris Poll</a> conducted for GLAAD. Gen-Z is even more likely to say they know someone who prefers gender-neutral pronouns (35%) than Millennials (25%), according to the Pew Research study. - Due to how easy it can be to misinterpret pronouns, that figure is likely a lot higher. From a business point of view, the risks of not getting your employee experience right will diminish the ability to attract and retain top talent. A <a href="https://hbr.org/2020/03/creating-a-trans-inclusive-workplace">2020 Harvard Business Review</a> article pointed out often “companies that are LGBTQ+-friendly usually focus more on the ‘LGB’ than on the ‘TQ+’.” Organisations will do themselves a huge disservice by ignoring these shifting gender norms. The campaign was brainstormed and produced by VMLY&amp;R’s LGBTQ employee resource group (ERG). The ERG is a global employee-led group with the shared goal of creating a place of belonging and safe space for all employees to express themselves across the world. Every ERG at VMLY&amp;R is fully funded, backed by executive support, and empowered to activate programming that drives culture and awareness. For this campaign, VMLY&amp;R’s LGBTQ ERG teamed up with illustrators, <a href="https://www.laurenphillips.work/">Lauren Phillips</a> (she/her) and <a href="http://frank-norton.com/work">Frank Norton</a> (he/him) to produce the artwork. They are encouraging individuals to display their preferred pronouns across social platforms, zoom backgrounds etc. Executive Global Director, Diversity, Equity &amp; Inclusion, Suba Nadarajah (she/her) at VMLY&amp;R, said, “Our usage of gender pronouns at VMLY&amp;R wasn't just informed in a vacuum. It was created through the process of open conversation from people of the LGBTQ+ community along with allies, and the conversation is still being had. It will never stop. Because the act of becoming more empathetic and inclusive is always evolving. We, as a company, will always continue to listen, learn, unlearn and grow along with it.” Commenting on the project, <keyword id="1151583" type="PERSON" weightage="20" keywordseo="Tripti-Lochan">Tripti Lochan</keyword> (she/her), Co-CEO, VMLY&amp;R Asia, said, “Our agency prides itself on enabling employees to bring their whole selves to work. Gender fluidly isn’t simply about building new policies, creating new internal systems, or pronouns in email signatures. It’s about understanding how gender norms affect everybody and reimagining how gender takes shape across the entire company, customer experience and brands. The <keyword id="11411138" type="UNKNOWN" weightage="20" keywordseo="proud-pronoun-project">Proud Pronoun Project</keyword> represents a step towards normalizing acceptance of all identities in and out of the workplace, which is something we hope will continue far beyond Pride month.” Earlier this year, VMLY&amp;R received a perfect score on the Human Rights Campaign Corporate Equality Index, the United States’ foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals

<ul><li><keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword> network employs over 7,000 people across 75+ offices across the world. </li><li><keyword id="2951846" type="COMPANY" weightage="20" keywordseo="The-Glitch">The Glitch</keyword> senior leaders, including CEO <keyword id="2998892" type="PERSON" weightage="20" keywordseo="Pooja-Jauhari">Pooja Jauhari</keyword>, Co-Founder &amp; Chief Creative Officer, <keyword id="228356" type="PERSON" weightage="20" keywordseo="Rohit-Raj">Rohit Raj</keyword>, and Co-Founder &amp; Content Chief, <keyword id="3054169" type="PERSON" weightage="20" keywordseo="Varun-Duggirala">Varun Duggirala</keyword> will now report into Tripti Lochan, Co-CEO of VMLY&amp;R Asia.</li></ul>The Glitch has joined forces with global experience agency VMLY&amp;R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise. <keyword id="10219305" type="UNKNOWN" weightage="20" keywordseo="the-glitch-and-vmlyR">The Glitch and VMLY&amp;R</keyword> India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency. The integration will see The Glitch become a part of the nearly $1 billion global VMLY&amp;R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder &amp; Chief Creative Officer, Rohit Raj, and Co-Founder &amp; Content Chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&amp;R Asia. In addition, the Glitch leadership team along with <keyword id="7792201" type="COMPANY" weightage="20" keywordseo="vmlyr-india">VMLY&amp;R India</keyword> CEO <keyword id="293465" type="PERSON" weightage="20" keywordseo="Anil-Nair">Anil Nair</keyword>, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair. Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia. VMLY&amp;R embodies a hybrid blend of brand creativity with a deep digital heritage, manifesting in a comprehensive understanding of the entire customer journey. The agency has accolades reflecting both its creative excellence and digital expertise. VMLY&amp;R India’s business-first team is known for delivering digital excellence for blue chip brands like ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms and commerce. “WPP's aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past ten years has grown to become a digital and content powerhouse, and when combined with VMLY&amp;R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," said CVL Srinivas, Country Manager, India, WPP. On joining the VMLY&amp;R Network, Pooja Jauhari, CEO, The Glitch, said: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&amp;R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.” Anil Nair, CEO, VMLY&amp;R India, said: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

The Glitch becomes a part of the nearly $1 billion global VMLY&R network

<keyword id="6391709" type="UNKNOWN" weightage="20" keywordseo="Net-neutrality">Net neutrality</keyword> has become a raging issue in the country and over the last one month everybody has been talking about it. Net neutrality is the concept that makes it mandatory for all service providers to offer access to consumers to all content on the internet including websites and applications, irrespective of the source and no special favors or blocking of any applications or websites. 
 Unfortunately, the giant telecos in the country are lobbying against this. Common users as well as many corporates, especially in those in the tech domain are coming out to support net neutrality. The huge debate erupted when <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> came up with Zero programme and e-commerce giant Flipkart decided to party with it. Post the huge outburst on the social media, Flipkart announced that it was walking away from the Zero initiative. 
 Airtel too has come out and said that it is not against net Neutrality in India and the company is now looking at reaching out to its customers through direct mails. The mail quotes <keyword id="521074" type="PERSON" weightage="20" keywordseo="Gopal-Vittal">Gopal Vittal</keyword>, MD and CEO of Airtel, who states, “Our vision is to have every Indian on the internet. There are millions of Indians who think that the internet is expensive and do not know what it can do for them. We believe that every Indian has the right to be on the internet. We know that if we allow them to experience the joys of the internet they will join the digital revolution” 
 
Talking specifically about the recent controversy, Vittal says, “There has been a deliberate effort by some quarters to confuse people that we will offer differential speeds or differential access for different sites. This is untrue. After all we earn revenues from data. If there are more customers who are on the Internet the better it is for our business. Our revenues are not dependent on which sites they visit because we charge on the basis of consumption of mega bytes not which site they visited.” 
 
<a href="http://www.in.techradar.com/news/internet/broadband/What-is-net-neutrality-and-why-does-it-matter/articleshow/38479919.cms">Read Also: Net Neutrality and Why does it matter?</a> 
 
Even Cellular Operators Association in India (COAI) has come up and shared that it is all up for net neutrality. In its statement it also made a strong pitch for ‘Net Equality’ that will enable access to Internet for a Billion Indians as part of the Government’s Digital India vision. 
 
The Association urged all stakeholders to have a comprehensive and informed debate on the subject of Net Neutrality keeping in mind the requirements of India and its citizens. An important and complex subject such as this, which is still being debated in many countries, which has taken years to conclude in many other countries and which is the subject of litigation in some, should not be left to the opinion of a few. 
 
It further said, “We need the same spirit to connect a Billion Indians to the Internet. This means innovations across the ecosystem – affordable smartphones, more efficient networks, even more broad ranging applications (especially in areas such as education, health, governance) and pricing flexibility – that promotes greater digital inclusion. Only then can our citizens in rural India, or from a lower economic strata, be empowered through internet access”. 
 
A lot of top men in corporate and technology world too have come in support of net neutrality. Here is a snapshot of what some of the leading players in the industry have to say 
 
 
Ritesh Agarwal CEO, OYO Rooms (revolutionary budget hotel) in support of net neutrality said, “Net neutrality is absolutely essential for a free and competitive market especially now since there is a start- up boom in the country particularly in the online sector. Most importantly Internet was created to break boundaries and as concerned industry players, we should maintain that. We support net neutrality and will do all needed to build this further.” 
 
Manav Sethi, Group CMO, Askme believes, "Internet is an essential service and should be provided without any discrimination, zero rating platforms can seriously affect the freedom and growth of the billions of entrepreneurs, quite against the ‘Make in India’ and ‘Digital India’ vision of our government. Any violation of internet neutrality can have a serious bearing on effective and fair competition in the market place. We feel it’s the government’s responsibility to ensure a level playing field for home grown entrepreneurs and at the same time protect the interests of netizens." 
 
Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip says, "We are committed to a free internet and fully support Net Neutrality. Innovation is core to our DNA and a free internet will foster innovation and boost the pace of economic growth of the country. A 2011 McKinsey Report on ‘The Impact Of Internet On Economic Growth &amp; Prosperity’ suggests that higher internet penetration leads to a rise in living standard and drives business transformation and economic modernization. In light of this analysis, it will be important for India to not only accelerate the penetration of internet, but also make sure that the next set of mobile-first users who are coming online from Tier-2 and Tier-3 cities find valuable services, in a language they understand, on the internet. We urge all government departments to consider how internet can be integrated in their respective areas, in order to provide value to this first-time internet user, instead of treating the internet as a separate vertical. We would also like to propose a democratic network-neutral platform, where companies can come together to build solutions for these first-time internet users (in their native languages), to support the growth and penetration of internet in India, without any commercial arrangement between the parties involved." 
 
Tripti Lochan, CEO VML says, “Keeping neutrality of data is sacred. It levels the playing field and as a country gives us hope - that we are about enterprise and not just about scale, where big eats small. It's about a very simple fundamental principle - equality. Today, consciously, let's make a choice that counts.” 
 
Kallol Borah, CEO &amp; Founder, Lukup Media believes, "The internet needs to be neutral - no internet application provider ‎or consumer should be deprived of or get a different treatment based on a special contract or payment made to the telecom or internet service provider. However, we all know that telecom and internet infrastructure requires huge investments and since that infrastructure is so poor and is not available to all, there is a case for a levy made equally on all internet application providers by internet service providers based on outgoing traffic that such internet application providers consume. So, if a website sends out X GB of data another website sends out Y GB of data, they will pay an additional charge per GB to the internet service provider." 
 
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To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals

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The Glitch becomes a part of the nearly $1 billion global VMLY&R network

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Net neutrality: What The Top People in Industry Have to Say

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