You Searched For "Tonic Worldwide" and got 19 results
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3 mins read
Listen or become redundant: Why is it important for brands to listen closely to their consumers
It is important for brands to pay close attention to consumers needs and understand how you can hel…
4 mins read
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
4 mins read
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021
1 min read
Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide’s TWIP will create and distribute numerous such custom-made videos in seconds for b…
11 mins read
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
3 mins read
The revenge Diwali consumer wants to spend, not save, reveals report
According to GIPSI, there has been a 800% increase in DIY Outfit searches
5 mins read
Confessions: Existential Dread in the times of COVID-19
Mohit Rao, Copywriter, Tonic Worldwide shares what keeps him going every day.
5 mins read
How to build a gender-fluid work culture and make advertising more inclusive
Our panel shared with us their struggles of finding an inclusive workplace and why we need more rep…
4 mins read
What’s the deal with the "Listerine mouthwash causes cancer" claim?
It is sobering when everyday items we trustingly pick off racks at the supermarket turn out to be a…
3 mins read
Leading women from the advertising, marketing and media world on making the industry more inclusive
On International Women's Day, Women in leadership roles shared with us how can we make our industry…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
8 mins read
NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on
For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …
4 mins read
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
3 mins read
Madagascar hands out 'miracle' virus cure as it lifts lockdown
"One infusion goes into four litres of water," said Rabefarihy, repeating the instructions. "Two c…
PTI
2 mins read
This young director is helping one of the world's biggest media agencies to engage with startups
The new division is already working with a portfolio of UK startups including Seenit, an app that a…
Sam Shead
5 mins read
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
13 mins read
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Can copywriters ever dream of having a work-life balance?
8 mins read
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
5 mins read
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users