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<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> to Amazon and even Snapdeal said that most of their , real customers are come from Tier 2 and 3 cities of India.</li><li>Snapdeal said that nearly 92% of the orders received so far are from non-metro locations. </li><li>Flipkart, in fact, says 60-70% of its business is from Tier 2 and 3 cities.</li></ul>The festive sale is on and every e-commerce site has major deals on offer. The ones who are buying into it the most, are consumers from India’s Tier 2 and 3 cities. Tier 2 and 3 cities turned out to be the real deal makers for top e-commerce players like - Flipkart, Amazon and even Snapdeal. For Flipkart’s <keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword>, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered most of its sales in the first 24 hours, from these cities. Snapdeal which has been running its Snap-Diwali sale said that nearly 92% of the orders received so far are from non-metros. It saw a whopping increase in orders from Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), and Paradip (Odisha). “The trends from the Diwali sale are an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities,” said Kunal Bahl, CEO &amp; co-founder, Snapdeal. Local language app aids e-commerce sales Flipkart says 60-70% of its business from Tier 2 and 3 cities. This made the e-commerce giant turn its focus from English to introduce Hindi language on its app. It plans to expand it to other languages soon. “With Hindi content, the selection and range of offers has been updated and tens and millions of new consumers can access the app a preferred language,” Rajneesh Kumar, Chief Corporate Officer, told Business Insider earlier. However, contrary to popular belief, these are not people lured by discounts only. “Affordability programmes such as no-cost EMI, exchange, instant bank discounts and more continue to enable record number of customers to upgrade to premium products. With more first-time shoppers from small towns than ever before and tens of thousands of small sellers across India already seeing success, we are excited,” said Manish Tiwary, Vice President - Category Management, Amazon India.

India’s smaller cities are the real dealmakers for all festive e-commerce sales

<keyword id="6357017" type="DEFINITION" weightage="20" keywordseo="cryptocurrency">Cryptocurrency</keyword> exchange <keyword id="6672551" type="UNKNOWN" weightage="20" keywordseo="wazirx">WazirX</keyword> on Wednesday said it has recorded 2,648 per cent growth in user <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink">sign-ups</a> from tier-II and -III cities of India. Based on a report generated by payments gateway firm <keyword id="2777173" type="PERSON" weightage="20" keywordseo="Razorpay">Razorpay</keyword>, WazirX said tier-II and -III cities have driven almost 55 per cent of the total user sign-ups on its platform in 2021, thereby overtaking tier-I cities that demonstrated a sign-up growth of 2,375 per cent. WazirX in a statement said the influx of cheaper and faster internet clubbed with continuously-lowered smartphone prices have led to rapid internet penetration in the semi-urban cities and rural towns of India. "Coupled with the pandemic-induced lockdown, it has further accelerated the<a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink"> digital</a> adoption in these regions. "Moreover, it has also been the biggest driver of <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink">crypto</a> adoption in India, as it has led to people trying to find new ways to earn online and diversify their portfolio," the statement said. The India-based exchange claims to have over over 7.3 million users, and has clocked over USD 21.8 billion in trading volume in 2021 till date. Tier-II cities like Ahmedabad, <keyword id="6355192" type="COMPANY" weightage="20" keywordseo="Lucknow">Lucknow</keyword> and <keyword id="6358805" type="UNKNOWN" weightage="20" keywordseo="patna">Patna</keyword> have reported an average growth of 2,950 per cent, whereas tier-III cities like Ranchi, Imphal and <keyword id="13178" type="COMPANY" weightage="20" keywordseo="Mohali">Mohali</keyword> have reported an average growth of 2,455 per cent on WazirX, the statement said. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/messis-impending-arrival-drives-the-value-of-psgs-crypto-token/articleshow/85175455.cms">Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/crypto-firm-mudrex-which-offers-mutual-fund-like-crypto-investment-tools-raises-2-5-million-in-a-seed-round/articleshow/85205115.cms">This Indian crypto company just raised $2.5 million to launch crypto mutual funds and ETFs</a>

More than half of WazirX's new users this year are from tier 2 and tier 3 cities

More than 40 per cent of <keyword id="20081234" type="General" weightage="20" keywordseo="consumers" source="keywords">consumers</keyword> in Tier 3 to 6 cities use <keyword id="19994585" type="General" weightage="20" keywordseo="digital-payment" source="keywords">digital payment</keyword> on a daily basis, while 45 per cent claimed to use it once in two days, a new survey report has said. "This reflects the frequent usage of <keyword id="6358577" type="General" weightage="20" keywordseo="digital-payments" source="Orion">digital payments</keyword> by consumers, even in Tier 3 to 6 locations of the country," said a report by Chase India on The State of Digital Payments in India. The report identifies the key challenges faced by <keyword id="20442209" type="General" weightage="20" keywordseo="merchants" source="keywords">merchants</keyword> and consumers in the adoption of digital payment services at the grassroots level. According to the report, nearly half of the merchants who are not using digital payments in rural India are unaware of the service. In contrast, a staggering 94 per cent of consumers who are not using digital payments are aware of it but still don't use it, as they face issues like lack of internet connectivity, limited knowledge, mistrust in online payments and service-related problems. The report added that around 74 per cent of consumers claimed to be using digital payment services for a transaction a family member made. The report said around 41 per cent of merchants claimed to receive less than 25 per cent of their sales through digital payments, around 15 per cent of merchants claimed to receive over 50 per cent of their sales through digital payments. "This shows the potential left to be tapped with respect to increasing the usage of digital payments at the grassroots level," the report said. A total of 2,240 respondents were surveyed for the report, including 1,184 consumers and 1,056 merchants, spread across 16 districts, covering eight states in different geographic zones of the country. The report also said that lack of awareness about digital payments was a crucial finding. Around 46 per cent of merchants had never used digital payments because they were unaware of it. The survey revealed that, on average, around 36 per cent of merchants claimed to be processing over 50 digital payment transactions every month. Also, around 23 per cent of merchants claimed to be processing not more than 1 digital payment transaction every alternate day. Most merchants process digital payment transactions of less than Rs 15,000 every month. Only a handful of merchants claimed to process digital payments of over Rs 1 lakh. The main challenges that hinder the adoption of digital payments were inadequate infrastructure, service-related issues, capacity constraints and lack of trust in digital Payments, it said. "KYC is a vital step in onboarding merchants for using digital payments services. However, the survey discovered that nearly one in three merchants faced difficulties in completing the KYC process due to a lack of requisite documents, capacity constraints and the time taken for onboarding, among other reasons," the report said. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/apple-iphone-16-to-be-launched-on-september-9-heres-everything-we-know-so-far/articleshow/112828818.cms">Apple iPhone 16 to be launched on September 9 – here’s everything we know so far</a> <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> <a href="https://www.businessinsider.in/tech/news/telegram-comes-under-the-scanner-in-india-for-extortion-and-gambling-will-it-be-banned-in-india/articleshow/112807370.cms">Telegram comes under the scanner in India for extortion and gambling – will it be banned in India?</a>

Over 40% consumers use digital payment every day in Tier 3-6 cities: Report

The fashion market in the country is a highly motivated sector with skyrocketing revenue. Thanks to high speed internet in urban spaces and disposable income of the millennials, report estimates the online fashion market to reach $12-$14 billion over next three years. <a href="http://www.businessinsider.in/This-is-why-Booking-coms-agency-model-has-an-edge-over-other-OTAs/articleshow/59102504.cms" data-type="tilCustomLink">ALSO READ: This is why Booking.com’s agency model has an edge over other OTAs</a> Fashion has eventually moved out from the designer stores in the posh lanes of <keyword id="6361338" type="COMPANY" weightage="100" keywordseo="south-Mumbai">South Mumbai</keyword> and <keyword id="6361054" type="CITY" weightage="20" keywordseo="South-Delhi">South Delhi</keyword> and landed in a space accessed by everybody – internet. The digitalization of the business of fashion has been a boon for multiple start ups who understood the dynamics of Indian millennials and invested accordingly. From ecommerce of everyday wear to rental of expensive clothes and curated luxury, fashion sector in India has seen it all. Cut to 2017, a rough time for ecommerce when revenues are bleeding and fundings are tough, enters <keyword id="2745053" type="UNKNOWN" weightage="100" keywordseo="RockNShop">Rocknshop</keyword>, a curated luxury specialist. With quite some heavy competitors in the market, Priya and <keyword id="157575" type="PERSON" weightage="100" keywordseo="Charu-Sachdev">Charu Sachdev</keyword> founded Rocknshop two years back. Earlier luxury fashion was limited the metro cities of India mostly offline but this start up targeted aspirational shoppers, besides luxury shoppers. “We wanted to have national consumer base through our online platform, thus making curated luxury easily accessible to customers in tier II and III cities who can afford to shop but don't have direct access. Our USP is that <keyword id="6370284" type="ORGANIZATION" weightage="20" keywordseo="Exclusive">exclusive</keyword> brands and collections have been curated for Rocknshop,” Charu told <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> in an exclusive interview. <a href="http://www.businessinsider.in/Break-your-fast-this-Ramzan-with-Mediterranean-inspired-food-at-Baris/articleshow/59083721.cms" data-type="tilCustomLink">ALSO READ: Break your fast this Ramzan with Mediterranean inspired food at Baris</a> Even a decade back, luxury fashion would mean minimally designed boutique stores or few branded shops in big malls. However, things have changed when the millennials who can afford the clothes hardly have time to browse through collections and spend hours at stores. “Our target customers are women and men within the age groups of 25-60 who are style rich but time-poor! Those looking for a quick easy good fashion fix visit our site for online shopping,” said Charu. Rocknshop’s customers are broadly of two categories- customers who are well versed with luxury and only want the best and the latest in the fashion world and the other category are the aspirational shoppers who are used to buying high street brands and want to elevate their style to luxury fashion. And in this category peeps out the relevant buyers from smaller cities and towns in India. And where does Rocknshop’s revenue come from? Rocknshop is a bootstrap start up. They raised $150,000 in seed funding from various high net worth investors. The money raised was used to enhance technology infrastructure, hire staff and get more luxury labels on the platform. And revenue wise, Rocknshop earns from commission on sales, marketing fees, photoshoot of the products from the brands and designers and advertisement - social, on page ads, and emailers.

You Searched For "Tier 2 3 cities" and got 4 results

India’s smaller cities are the real dealmakers for all festive e-commerce sales

Sanchita Dash

More than half of WazirX's new users this year are from tier 2 and tier 3 cities

PTI

Over 40% consumers use digital payment every day in Tier 3-6 cities: Report

PTI

This start up is letting the millennials of Tier 2 and Tier 3 cities get the taste of fashion from Milan, Paris, and New York

Suchayan Mandal

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