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2 mins read
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
3 mins read
Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign
Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts
2 mins read
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
The campaign is conceptualised by Ogilvy India
3 mins read
Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
The new campaign will be brought to life through a TV commercial and with creative digital interven…
3 mins read
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic bever…
3 mins read
Tokyo 2020 Paralympic Games' first FMCG partner, Thums up, salutes the strength and resilience of Paralympic Athletes in latest campaign
The campaign is conceptualised by Ogilvy India
2 mins read
India is the 5th largest market for Coca-Cola globally
Coca-Cola India has progressed into the new decade by becoming the fifth largest market by volume f…
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
7 mins read
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…
1 min read
Coca Cola in talks with Ranveer Singh after it drops Salman Khan as brand ambassador of Thums Up
"In light of this, both parties have mutually decided not to renew the current contract," the joint…
2 mins read
Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!
Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore do…
1 min read
Products That Replaced Celebrities For Their Endorsements
Famous brands that have replaced their brand ambassadors.
3 mins read
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
1 min read
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
3 mins read
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Apart from his work on prominent brands, Arvind is also responsible for several incredible talents …
1 min read
Coca-Cola partners with KKR for upcoming IPL
Coca-Cola will be the official beverage partner withKolkata Knight Riders (KKR), an official of the…
PTI
2 mins read
Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports has already onboarded 14 sponsors for VIVO IPL 2021
3 mins read
Coca Cola global chief hopes India will resolve its issues in a democratic manner
Quincey, who also serves as the chief executive officer of the Atlanta, a US-headquartered comp…
PTI
1 min read
Hindustan Coca-Cola Beverages launches initiatives for employees
The company, it said, also plans to provide a six-month internship to these women to help them acq…
PTI
1 min read
Hindustan Coca-Cola appoints Melvin Tan as CFO
Mumbai, Jan 20 () Hindustan Coca-Cola Beverages on Monday appointed Melvin Tan as its new chief fin…