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4 mins read

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Gordon MacMillan thinks Bluesky is well-placed to be the new Twitter, but it's still hard to leave …

Jyoti Mann   


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3 mins read

Meta's Threads has 275 million users. It sure doesn't feel that way.

Mark Zuckerberg says Threads is approaching the user numbers that Twitter had back in 2019. I'm on …

Peter Kafka   


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3 mins read

Meta's head of Threads shares advice about how and when to post — as the debate swirls around engagement bait

Meta is sharing new advice for Threads creators about how often and when to post content, as the pl…

Sydney Bradley   


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2 mins read

Threads joins X in blocking posts to apparently leaked documents about JD Vance

Threads is blocking links to purportedly leaked documents about vice presidential candidate JD Vanc…

Katie Notopoulos   


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4 mins read

Threads added a green dot to show you're online. I have a theory about why.

On Meta's Threads, there's now a green dot to indicate when a person is online. I have a theory abo…

Katie Notopoulos   


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6 mins read

Turns out no one can compete with Elon Musk's Twitter

When Elon Musk took over two years ago, Twitter was pronounced dead. Many challengers assembled. He…

Amanda Hoover   


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5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


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2 mins read

A college student who tracks Elon Musk and Mark Zuckerberg's private jets says his Threads accounts have been suspended

Meta cited privacy policy violations and potential physical harm as reasons for suspending the acco…

Beatrice Nolan   


Business Insider Latest Story Image
9 mins read

Rage bait is all the rage on Threads — so I tried it. I'm sorry?

Threads attracts engagement-baiters: people asking grabby questions looking to get a bunch of repli…

Katie Notopoulos   


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5 mins read

Engagement bait's rise on Threads is another example of how we just can't help ourselves on social media

There's often something in your behavior on social media that's leading the apps to send those post…

Dan DeFrancesco   


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4 mins read

Tesla investors don't seem to trust Elon Musk like they used to. Is that because of Twitter?

Elon Musk has a long history of making big promises — and Tesla investors used to be OK with that. …

Peter Kafka   


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3 mins read

Meta is still betting that Threads can beat Elon Musk's X but Zuckerberg faces an uphill battle

Meta launched its Twitter-killer, Threads, a year ago, but overtaking X and escaping Instagram's sh…

Beatrice Nolan   


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1 min read

Threads set to cross 100 mn users as Twitter traffic dips

Meta's Twitter rival, Threads, is set to cross 100 million user sign-ups as Twitter is experiencing…

Business Insider Latest Story Image
1 min read

Meta's Twitter rival 'Threads' crosses 2 million sign-ups in 2 hours

Meta's Twitter rival, Threads, is now available for download on Android and iOS in 100 countries, a…

Business Insider Latest Story Image
4 mins read

Twitter's not back. But it's not going anywhere, either. Ask Ezra Klein.

Even Elon Musk can't kill Twitter. Just look what happened when Joe Biden's campaign collapsed.

Peter Kafka   


Business Insider Latest Story Image
3 mins read

How to use Threads, Instagram's new rival to Twitter

The standalone app comes as some Twitter users seek alternative apps following Elon Musk's takeover…

Aaron Mok   


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Threads vs. Twitter: What we know about the apps

Threads is Mark Zuckerberg's latest app, and Elon Musk isn't happy about it. Here's what we know.

Business Insider Latest Story Image
1 min read

Even Twitter employees are signing up to Mark Zuckerberg's Threads, report says

The Daily Beast selected a random sample of 133 Twitter employees and found that 31 of them appeare…

Beatrice Nolan   


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2 mins read

Instagram's Twitter rival, Threads, is destined to become a boring playground for brands

Threads has surged to over 100 million users in less than a week, riding a hype wave. But the Meta …

Nathan McAlone   


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2 mins read

Threads is like joining Twitter all over again, just less lonely

Joining Threads, Meta's new social media platform, brought me a sense of deja vu. It was like joini…

Spriha Srivastava