You Searched For "Third Party Data" and got 16 results
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3 mins read
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…
3 mins read
A cynic's guide to Facebook's decision to dump third party data for advertising
That could hinder Facebook's growth in the short term. "We have a lot of brands without first party…
Mike Shields
3 mins read
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Navigating the cookie-less world
2 mins read
Third-party apps connected to your car may be stealing your data
On top of this, one in five of applications have no contact information, which makes it impossib…
3 mins read
Facebook is shutting down the use of third party data for ad targeting as part of its Cambridge Analytica cleanup
"We want to let advertisers know that we will be shutting down Partner Categories," said Facebook p…
Mike Shields
2 mins read
Researchers have found which apps share the most data with third party sites
The biggest offenders for iOS are: LocalScope (a browser which shared information with 17 domains);…
Max Slater-Robins
4 mins read
Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around
Since Facebook decided to close Partner Categories in March, Arun Kumar, chief data and technology …
Lauren Johnson
1 min read
Google Pay doesn't share Indian customer's transaction data with third parties, says Google
Google on Friday denied the claims made in certain media reports that its Google Pay app is sharing…
5 mins read
House antitrust report accuses Amazon of using third-party seller data to copy popular products — something the tech giant has repeatedly denied
Former Amazon sellers said the company "killed" their sales by releasing products almost identical …
Grace Dean
9 mins read
'It is this phenomenal game of hot potato': Marketers are poring over legal documents to make sure they don't screw up using data on Facebook
"These data providers are stepping up - they're reaching out and asking to have meetings, to presen…
Lauren Johnson
4 mins read
Researchers found North Dakota's contact-tracing app covertly sending location and advertising data to third parties
The app's maker admitted to sending data from iPhones to Foursquare, but said it wasn't being used …
Isobel Asher Hamilton
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
2 mins read
Amazon boasts third-party sellers as stars of Prime Day after report slams the company for exploiting sellers
Recently an antitrust report claimed that Amazon was copying products from third party sellers, whi…
Mary Meisenzahl
2 mins read
Lawmakers accuse Amazon of lying and stonewalling a Congressional antitrust investigation, asks DOJ to step in
A Congressional subcommittee investigating whether Amazon uses third-party seller data to its advan…
Isobel Asher Hamilton
3 mins read
Roku has inked a deal with Adobe to solve one of marketers' biggest pain points in OTT advertising
Both companies claim that first-party data differentiates them from other ad-tech companies in OTT.…
Lauren Johnson
2 mins read
Amazon said its third-party sellers blew past $3.5 billion in sales on Prime Day, growing more from last year than Amazon's own retail business
The news comes on the heels of a House probe, during which Amazon has attempted to prove it does no…