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<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/google-pushes-back-phase-out-cookies-chrome1-year-2023-2021-6">Google delayed</a> the removal of third-party cookies from Chrome again.</li><li>The move gives companies more time to prepare for the removal of cookies, following pushback.</li></ul>Google is delaying its removal of third-party cookies on Chrome — again.The company has <a target="_blank" href="https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7">delayed rolling out the removal multiple times</a> since announcing the change in January 2020. It cited industry and regulatory pushback as the "significant considerations" behind the delay in a statement Tuesday."We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem," a Google spokesperson said in a statement.Third-party cookies are small data files stored on a user's device. Companies use cookies to track consumers across websites and target them with ads. They also use the tool to track whether campaigns are working effectively.In recent years, Google joined <a target="_blank" href="https://www.businessinsider.com/death-of-cookies-2013-4#:~:text=Apple%2C%20Microsoft%20and%20Mozilla%20(which,not%20want%20to%20be%20tracked.&amp;text=That's%20a%20threat%20to%20online,is%20largely%20dependent%20on%20cookies.">companies like Apple and Mozilla in phasing out cookies</a> to increase consumer privacy protections. Google developed its Privacy Sandbox, a collection of technologies to protect consumers while allowing companies to advertise successfully.But the path to do so hasn't been simple.<a target="_blank" href="https://www.businessinsider.com/googles-cookie-delay-underscores-its-ad-industry-dominance-2024-4#:~:text=Google%20first%20announced%20the%20plan,in%20limbo%20four%20years%20later.">Google is dependent on ads</a>, and companies use cookies to target consumers and evaluate whether the ads are working. As the owner of the biggest search engine, the tech giant has received backlash from companies for planning to remove the feature because of its impact on advertising.In January, <a target="_blank" href="https://www.businessinsider.com/inside-googles-plan-end-cookies-chrome-browser-2024-1">Google experimented with phasing out cookies</a> for 1% of Chrome users, which is about 30 million people. Various adtech companies said the new technology didn't adequately compensate for lost features from cookies.Google has also faced regulatory complications that have prevented it from moving forward with the change. Google can't eliminate third-party cookies in Chrome until the UK's Competition and Markets Authority (CMA) is satisfied with the new technology and approves it as anticompetitive."It's also critical that the CMA has sufficient time to review all evidence including results from industry tests," a Google spokesperson said. "Which the CMA has asked market participants to provide by the end of June."Previously, the CMA said it was in the process of evaluating the impact of the changes, which it planned to wrap up halfway through 2024. Once it approves <a target="_blank" href="https://www.businessinsider.com/the-trade-desk-ceo-rips-googles-privacy-sandbox-2024-2">the Privacy Sandbox technologies,</a> Google has to wait between 60 to 120 days before it can switch off cookies."We welcome Google's announcement clarifying the timing of third-party cookie deprecation," a CMA spokesperson told BI. "This will allow time to assess the results of industry tests and resolve remaining issues."Google originally said it wanted to eliminate cookies by the end of 2024. The company said it now aims to start phasing out third-party cookies in Chrome in early 2025, hinging on approval from the CMA and the UK's privacy regulator, which is called the Information Commissioner's Office (ICO).The ICO will work with Google and the CMA to ensure that the end of web cookies means beneficial privacy results for web users, Stephen Almond, the executive director of regulatory risk at ICO, told BI. "Consumers benefit when businesses meet the requirements of data protection and competition law," Almond said. Do you have a Google tip? Email the reporter from a non-work at <a target="_blank" href="mailto:aaltchek@insider.com">aaltchek@insider.com</a>.

Google's controversial move to kill the web cookie just got delayed until 2025 

<ul class="summary-list"><li>Business Insider is compiling its annual adtech list that honors the companies transforming how digital ads are bought and sold.</li><li>We're also looking to spotlight the key people instrumental to that change, particularly those who aren't at the CEO level.</li></ul>We're seeking nominations for Insider's annual list of the hottest adtech companies.The list focuses on companies that drove the biggest moves in <keyword id="12388096" type="UNKNOWN" weightage="60" keywordseo="digital-advertising" source="Orion">digital advertising</keyword> this year, from the death of <keyword id="12460855" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies" source="Orion">third-party cookies</keyword>, the rise of identity, and the growth in ad-supported streaming TV. As <a href="https://www.businessinsider.com/the-18-hottest-adtech-companies-of-2020-2020-11">in previous</a> years, <a href="https://www.businessinsider.com/18-hottest-adtech-companies-of-2019-2019-12">we plan</a> to publish a list of the hottest adtech companies that are driving change with publishers, agencies, and brands and solving problems in new ways. We will also highlight star employees at these companies who are helping move the industry forward.<a href="https://docs.google.com/forms/d/e/1FAIpQLSfoohRKEDGDJ9wOxdDw4Pa10307RLl2vXYQUYjVSQAE2LUhKw/viewform">Please submit your nominations here by November 19.</a><h2>What we're looking for</h2>The list will highlight public and private adtech companies. Submissions from agencies, publishers, and marketing tech will not be considered. (We published our annual list of the <a href="https://www.businessinsider.com/the-most-important-marketing-tech-executives-of-2021-2021-8">2021 marketing tech executives to watch in August).</a>Companies must share 2021 revenue numbers, and those numbers will be reported. Check out our <a href="https://www.businessinsider.com/the-18-hottest-adtech-companies-of-2020-2020-11">2020</a> and <a href="https://www.businessinsider.com/18-hottest-adtech-companies-of-2019-2019-12">2019</a> lists to see how we have reported financials in the past.Along with featuring companies, we're also seeking to recognize a diverse group of employees leading the charge, including people from a variety of backgrounds, expertise, and seniority. We are specifically interested in highlighting people who aren't at the CEO level.We will contact winners by late November and publish the list in December.<a href="https://docs.google.com/forms/d/e/1FAIpQLSfoohRKEDGDJ9wOxdDw4Pa10307RLl2vXYQUYjVSQAE2LUhKw/viewform">Click here to submit your nominations here by November 19.</a>

Seeking nominations for the hottest adtech companies of 2021

<ul class="summary-list"><li>Google is pressing ahead with its plan to remove third-party cookies from Chrome.</li><li>Industry experts aren't convinced Google will meet its self-declared 2024 deadline to kill cookies.</li></ul>Google on Thursday began to test what the web will look like without third-party tracking cookies <a target="_blank" href="https://blog.google/products/chrome/privacy-sandbox-tracking-protection/">for 1% of Chrome browser users</a>, around 30 million people, its latest step towards getting rid of the technology altogether.By the end of this year, Google intends to end support for cookies in Chrome and replace them with alternative technologies that still allow advertising to work on the web, but in a way that's more privacy conscious toward consumers.Advertisers, publishers, and other players in the digital media ecosystem were first put on notice that Google was planning to eradicate cookies from Chrome in 2020.The announcement sent shockwaves through the advertising ecosystem, with industry players concerned the new so-called Privacy Sandbox technologies won't prove to be adequate replacements and that the move could further cement Google's dominance of the online advertising market. <a target="_blank" href="https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7">Google has already had to push back it's original deadline for eradicating cookies twice</a>.Business Insider has been closely covering the developments. Here's what you need to know about how Google's cookie saga has played out over the last 12 months:<ul><li><a target="_blank" href="https://www.businessinsider.com/web-standards-body-w3c-rejects-googles-ad-targeting-proposal-2023-1">One of Google's big plans to replace third-party cookies just hit a huge setback that it might not recover from</a> (Jan 13, 2023)</li></ul>A rep from the web standards body the W3C rejected one of Google's key cookie-alternative technology proposals, saying it wouldn't adequately protect user privacy.<ul><li><a target="_blank" href="https://www.businessinsider.com/google-releases-privacy-sandbox-timeline-industry-observers-skeptical-2023-5">Google is pressing ahead with its plan to kill off cookies. Advertising and privacy groups aren't convinced its cookie alternatives are ready for public consumption.</a> (May 18, 2023)</li></ul>Google said last May that it was on track for a fourth-quarter, 2024 cookie expiry date. But industry groups said they were concerned the plan would have a huge negative impact on publishers.<ul><li><a target="_blank" href="https://www.businessinsider.com/googles-plan-to-kill-cookies-could-be-delayed-until-2025-experts-say-2023-11">Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe</a> (November 9, 2023)</li></ul>An update from the regulator overseeing Google's process to replace cookies gave rise to a theory that the tech giant might have to push back its timeline until 2025 before cookies can go away.<ul><li><a target="_blank" href="https://www.businessinsider.com/google-ad-exec-vidhya-srinivasan-replaces-jerry-dischler-2023-11">Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes</a> (November 29, 2023)</li></ul>Vidhya Srinivasan now leads Google's ad organization, replacing Jerry Dischler.<ul><li><a target="_blank" href="https://www.businessinsider.com/the-16-hottest-adtech-companies-solving-the-industrys-big-challenges-2023-12">The 16 hottest adtech companies of 2023</a> (December 7, 2023)</li></ul>Companies selected for Business Insider's annual list of top adtech firms like Criteo, PubMatic, and Lockr are working on solutions to solve for the impending death of third-party cookies.

Inside Google's rocky path towards killing off the web cookie

<ul><li>Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today.</li><li><keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword> has now launched its the first in-depth review of a cookieless future to help you ease into this transition into a new world. </li><li>As per the guide, 67% of consumers declare they have little to no understanding about how their data is being used. </li></ul>Today, the media arm of <keyword id="180259" type="COMPANY" weightage="20" keywordseo="Dentsu">dentsu</keyword> international publishes the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The <keyword id="10012319" type="UNKNOWN" weightage="20" keywordseo="cookieless-world">Cookieless World</keyword>: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation &amp; First-party Data Usage, Performance Measurement and Preparing for the Deprecation of Third-party Cookies. Last week, Google reset the clock for supporting cookies within its Chrome internet browser. The new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change. On launching the report, Rohan Philips, Global Product Officer, Media, dentsu international said, “Across the globe, 91% of consumers are concerned about the amount of data companies can collect about them**, and 42% have taken steps to reduce the amount of data they share online. So, it’s no wonder all eyes are focused on this fundamental change in the way we all operate on the web. We now have the time and opportunity to make sure what comes next is the best solution it can be for our clients.” “With such a major upheaval to the long-established status quo, we understand there’s uncertainty and a lot of questions. <a href="https://info.dentsu.com/cookielessworldglobalOS" target="_blank">The Cookieless World</a> report is there to provide answers for marketers who need to wrestle with the big challenges facing their brands now and in the coming years.” Prerna Mehrotra, CEO, Media, dentsu Asia Pacific said, “With the most popular browsers ending support for third party cookies and the rise of other types of tracking prevention, the ability for brands to target consumers and measure campaign effectiveness will be impacted. This, coupled with the rise of global and local privacy legislations, will significantly change the fabric of digital marketing in the coming future. Brands will now need to relook at how they engage people online, while limiting some of the most widespread digital marketing tactics, such as personalised 1:1 targeting. The time is ripe for brands to rethink the next lap of their marketing practices.”

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy

<ul class="summary-list"><li><keyword id="118638" type="PERSON" weightage="60" keywordseo="Cookies">Cookies</keyword>, also known as "HTTP cookies," are small text files that <keyword id="6470839" type="UNKNOWN" weightage="60" keywordseo="websites">websites</keyword> store on your computer to help track your activity.</li><li>Most cookies are used to track what sites you're logged in to, and your local settings on that site.</li><li><keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">Third-party cookies</keyword> pose the greatest risk to your privacy because they track your activity across websites.</li></ul>The internet as we know it today would be impossible without cookies - small data files that store information about your online activity. These files are used by websites to remember you, keep you logged in between sessions, know your preferences, and more. You can think of cookies like a dry-cleaning receipt. When you drop off your clothing, you get a slip of paper that describes how many items you're leaving behind and how they should be cleaned. When you come back days later, that receipt is the key to getting your things back the way you intended. Nearly every website stories cookies of some sort, and the amount that they store is only going up. Here's everything you need to know about "HTTP cookies," or simply "cookies."<h2>The different types of cookies</h2><div type="image" title="Working on computer" height="1390" width="1859" msid="81935317" hostid="261"></div>Cookies fall into two broad categories: session cookies and persistent cookies. Here's the difference between them.<h3>Session cookies</h3>These are temporary cookies that reside in your computer's temporary memory - they are never stored on your computer's hard drive. They're only used to help your web browser navigate around a website and remember the previous pages you've visited. <h3>Persistent cookies</h3>These are cookies that are stored long-term on your computer's hard drive. Some are there essentially forever; others are set to expire after a set period of time. Regardless, persistent cookies are responsible for important details like remembering your login credentials so you stay logged in between visits, and personalization details about how you've configured specific sites. Some persistent cookies are known as third-party cookies. These cookies track your online activities across the internet, like the pages you've visited and products you've looked at. Generally, it's these persistent third-party cookies that are responsible for compromising your privacy. <div type="image" title="Online shopping site" height="1414" width="1885" msid="81935318" hostid="261"></div><h2>Why do we have cookies?</h2>The term "cookie" sometimes obfuscates what it really is - a simple text file stored on your computer to make browsing the internet easier. As a general rule, cookies are saved onto your computer while you're visiting a website and stored locally on your computer. When the website needs a reminder of who you are - like when you're trying to load your shopping cart, for instance - it reads the cookies on your computer. This way, the website doesn't need to track and manage a huge number of users; all that data is stored locally on each user's computer. This makes browsing a site faster and easier for all parties involved.<h2>Why websites use cookies, explained</h2>There are a variety of reasons why websites use. Some of it is to benefit the site or the browser, but it can help visitors, too. <ul><li>Session management: Cookies store information about your website visits, like the order of pages you've visited. This, for example, helps a browser know where to go if you click the back button.</li><li>Personalization: Site personalization is an important use for cookies - this tells a website about your login credentials so you don't have to log in every time you visit. It also tracks how you've configured and personalized a site. For example, what language you want the site to be in, the kind of videos you're interested in, and more.</li><li>Tracking: Many sites record detailed information about your browsing history, products you've searched for, and what's in your shopping cart on a retail site. Often, <keyword id="11056647" type="UNKNOWN" weightage="60" keywordseo="tracking-cookies">tracking cookies</keyword> can follow you across websites, which is why you might be served an ad on one site about a product you viewed on another. </li></ul><h2>The risks of using cookies</h2>While the simplicity and convenience of the modern internet can be largely attributed to the use of cookies, there are some risks associated with them. That risk varies based on the cookies.First-party cookies are created and used by the website you are using. These are the session and persistent cookies described earlier in the article that track your site navigation, login information, and preferences. They're generally considered safe and useful.Third-party cookies are generated by a site or advertisement and have the ability to track and record your activities long after you leave that first website. These cookies make it possible to serve you ads on Facebook for a product you looked at minutes, days, or weeks earlier on a completely different retail site. <div type="image" title="Job Hunting" height="2666" width="3555" msid="81935319" hostid="261"></div>Some third-party cookies are even worse: Called zombie cookies, they're installed even if you've set your browser preferences to prevent third-party cookies, and resist being deleted - or can reappear after being removed. They can be difficult or impossible to eradicate. <h2>How to manage cookies</h2>You can use the internet without cookies, though your experience will be much less convenient. All major <keyword id="160305" type="PERSON" weightage="60" keywordseo="web-browsers">web browsers</keyword> make it possible to delete the cookies stored on your computer on demand. See our article on <a href="https://www.businessinsider.com/how-to-clear-cookies-on-windows-10" target="_blank" rel="noopener">how to clear cookies for major browsers in Windows</a>, for example. Likewise, you can learn how to clear cookies on your <a href="https://www.businessinsider.com/how-to-clear-cookies-on-ipad" target="_blank" rel="noopener">iPad</a>,<a href="https://www.businessinsider.com/how-to-clear-cookies-on-iphone" target="_blank" rel="noopener"> iPhone</a>, and <a href="https://www.businessinsider.com/how-to-clear-cookies-on-mac" target="_blank" rel="noopener">Mac</a>. You can also choose to block persistent cookies so new ones can't be stored. But it's important to remember that not all cookies are bad or a risk to your privacy. Many browsers also let you separately enable and disable third-party cookies, so you can allow first-party cookies (which are the most useful ones) but disable third-party tracking cookies when possible. <h2>How to block persistent cookies in Chrome</h2>You can follow these steps for the Chrome browser, but the process is similar for most other browsers. <ol><li>In Chrome, click the three-dot menu at the top right of the window. <div type="image" title="What are cookies" height="731" width="1277" msid="81935320" hostid="261"></div></li><li>In the dropdown menu, choose "Settings."</li><li>In the navigation pane on the left, choose "Privacy and security."</li><li>In the Privacy and security section, click "Cookies and other site data." <div type="image" title="What are cookies 2" height="1370" width="1826" msid="81935321" hostid="261"></div></li><li>Here you can choose what cookies to block. The default setting is "Block third-party cookies in Incognito," which prevents persistent third-party tracking cookies from being written to your PC when in Incognito mode. Quick tip: The best compromise between privacy and convenience is to choose "Block third-party cookies," which does that for all browsing sessions, not just Incognito. You can also opt to block all cookies, but that will eliminate any automatic website logins and personalization. </li></ol><a data-type="6019dd4306adf86e2c7be72f">How to opt out of website cookies with WebChoices and avoid targeted ads</a><a data-type="5dbb0451dee01977586f7ab2">How to clear cookies on your Windows 10 computer in 3 different browsers</a><a data-type="5cacad4b8629136619429fa5">How to clear and manage cookies on your Mac computer's Safari browser</a><a data-type="5defd328fd9db210083db6b9">How to enable cookies on an Android device in Google Chrome to save your data and optimize your web browsing</a><div type="image" title="Advertisement" height="1" width="1" msid="81935322" hostid="261"></div>

A guide to internet cookies, the small files that store information about your online activity

<ul class="summary-list"><li><keyword id="6355629" type="DEFINITION" weightage="60" keywordseo="google">Google</keyword> has offered UK officials full oversight of its plans to ditch <keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">third-party cookies</keyword> in Chrome. </li><li>The tech giant's move to drop third-party cookies sent the ad industry into a tailspin last year. </li><li>The UK's <keyword id="68513" type="ORGANIZATION" weightage="60" keywordseo="CMA">CMA</keyword> could soon have the power to block Chrome changes for up to 60 days. </li></ul>Google has offered UK officials full oversight of its plans to abandon the use of third-party cookies within its Chrome browser, as competition authorities around the world consider <keyword id="21588" type="COMPANY" weightage="60" keywordseo="Antitrust">antitrust</keyword> action against the move. The tech giant's plans to do away with third-party cookies, which help businesses target individual users, sent the <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> industry <a href="https://www.thedrum.com/news/2021/03/04/how-google-s-new-found-love-privacy-impacts-adtech-media-buyers-and-publishers">into a tailspin</a> when it was <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?utm_campaign=sf-bi-main&amp;utm_medium=social&amp;utm_source=facebook.com&amp;fbclid=IwAR2BhgNs9mvecuJE9g3TXUwfdTJ1OeF3P9T8lncxY-39Z032jbaZKiOSbUM&amp;r=US&amp;IR=TUM&amp;r=US&amp;IR=T">first announced in January 2020</a> - no surprise, given Chrome is thought to make up <a href="https://www.w3counter.com/globalstats.php">almost two-thirds of web-browsing activity</a>. Third-party cookies allow advertisers to follow users around the internet, and target them with personalized ads. Without that option in Chrome, Google may be in a position to exercise greater control over the advertising market, offering ad products based around its first-party data collected from search, Gmail, YouTube, and app downloads, expected to come in the form of its still-in-development <a href="https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/">"Privacy Sandbox"</a>. Few of Google's peers and rivals in advertising can hope to match its data trove.The plan has run into resistance from the ad industry, with <a href="https://marketersforanopenweb.com">Marketers for an Open Web</a>, a consortium representing around 20 marketing firms, <a href="https://techcrunch.com/2020/11/23/digital-marketing-firms-file-uk-competition-complaint-against-googles-privacy-sandbox/">filing a complaint with the UK's Competition and Markets Authority (CMA)</a>, demanding "long-term competitive remedies to mitigate" its dominance. The watchdog announced an investigation into the move shortly thereafter. On Friday morning, the CMA announced it had "secured commitments from Google to address concerns" around its plans to do away with third-party cookies in Chrome, including: Increased transparency, substantial limits on how Google will use Chrome data for advertising, and agreeing not to discriminate against rivals in favor of its own advertising products. Most significantly, Google offered the CMA a 60-day "standstill period" before it introduces any changes, during which the watchdog retains the option of reopening its investigation, should any issues arise. "The emergence of tech giants such as Google has presented competition authorities around the world with new challenges that require a new approach," Andrea Coscelli, the CMA's chief executive said."That's why the CMA is taking a leading role in setting out how we can work with the most powerful tech firms to shape their behaviour and protect competition to the benefit of consumers."James Rosewell, the Marketers for an Open Web founder , said the CMA's intervention represented an opportunity for a "genuine privacy change", rather than the changes that Google had "tried to shoehorn in through the backdoor." "I hope Google recognizes that it failed to engage with the industry: it lectured, rather than debated," he told Insider. "Luckily, this provides them with an opportunity to come back to the table and think more carefully about changes moving forward." In a statement, Google legal director Oliver Bethell said the company had welcomed the CMA's investigation into the company's sandbox. Bethell said the tech giant had offered a set of commitments that were the result of "many hours of discussions with the CMA and more generally with the broader web community" around how the sandbox will be designed."The CMA is now asking others in the industry for feedback on these commitments as part of a public consultation, with a view to making them legally binding," he said."If the CMA accepts these commitments, we will apply them globally."Are you a current or former Googler with more to share? You can contact this reporter securely using the encrypted messaging app Signal (+447801985586) or email (mcoulter@businessinsider.com). Reach out using a nonwork device.

Google has offered the UK government full oversight of its plan to abandon third-party cookies in Chrome, which sent the ad industry into a tailspin

Hi and welcome to Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on:<ul><li><a href="https://www.businessinsider.com/facebook-to-audit-4-advertising-companies-in-ad-agency-search-2021-4">Facebook's agency audit.</a></li><li><a href="https://www.businessinsider.com/top-executives-leading-advertising-giant-ipg-2021-4">The power players of IPG.</a></li><li><a href="https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4">The ad execs helping with the cookie crash.</a></li></ul>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d198579857">sign up here for your daily insider's guide to advertising and media.</a>Tips, comments, suggestions? Drop me a line at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a><a href="https://www.businessinsider.com/facebook-to-audit-4-advertising-companies-in-ad-agency-search-2021-4"></a><h3><a href="https://www.businessinsider.com/facebook-to-audit-4-advertising-companies-in-ad-agency-search-2021-4">Facebook is subjecting agencies pitching for its $1 billion ad budget to unusual scrutiny by auditing their digital advertising practices</a></h3><ul><li><a href="https://www.businessinsider.com/facebook-to-audit-4-advertising-companies-in-ad-agency-search-2021-4">Facebook plans to audit advertising companies as it seeks an agency to handle its $1 billion ad business, Patrick Coffee and Lindsay Rittenhouse reported.</a></li><li>Marketers have increased scrutiny of their advertising since a 2016 report revealed shady agency practices.</li><li>WPP, Publicis, Dentsu, and Havas are vying for the business.</li></ul><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/facebook-to-audit-4-advertising-companies-in-ad-agency-search-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/top-executives-leading-advertising-giant-ipg-2021-4"><div type="image" title="Susan Credle FCB" height="2400" width="3201" msid="82362717" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/top-executives-leading-advertising-giant-ipg-2021-4">Meet the 16 top execs leading advertising giant IPG</a></h3><ul><li><a href="https://www.businessinsider.com/top-executives-leading-advertising-giant-ipg-2021-4">IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM, Lindsay Rittenhouse reported.</a></li><li>The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying.</li><li>Lindsay identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going.</li></ul><h3><a href="https://www.businessinsider.com/top-executives-leading-advertising-giant-ipg-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4"><div type="image" title="Arielle Garcia" height="2877" width="3836" msid="82362718" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4">21 advertising execs who are finding new ways to target people in a privacy-centric world</a></h3><ul><li><a href="https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4">The ad industry is grappling with the phase-out of longstanding ad targeting practices.</a></li><li>Tanya Dua identified 21 people at brands and agencies trying to find alternatives.</li><li>Advertisers are trying to use more first-party data and new targeting options.</li></ul><h3><a href="https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4">Read the story.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/daimler-to-consolidate-global-advertising-with-one-agency-2021-4">Daimler is looking to consolidate most of its $790 million advertising business with one agency, and it could be a huge loss for Omnicom or Publicis</a> (Insider)</li><li><a href="https://www.businessinsider.com/twitter-launching-ads-in-support-of-local-journalism-2021-5">Twitter will reportedly launch an ad campaign to help local journalists and news outlets gain more followers on the platform</a> (Insider)</li><li><a href="https://www.businessinsider.com/apple-eu-antitrust-law-charged-anticompetitive-app-store-practices-eu-2021-4">The EU accused Apple of breaking antitrust laws with its App Store rules</a> (Insider)</li><li><a href="https://www.businessinsider.com/why-you-are-not-seeing-ios-145-privacy-pop-ups-2021-4">If you have updated to the latest version of Apple's iOS 14.5 and still haven't seen any privacy pop-ups yet, it could be due to this setting on your iPhone</a> (Insider)</li><li><a href="https://www.businessinsider.com/amazon-confirms-prime-day-this-year-early-summer-2021-2021-4">Amazon just confirmed Prime Day will happen earlier in the summer this year</a> (Insider)</li><li><a href="https://www.bloomberg.com/news/articles/2021-05-02/verizon-is-said-to-near-sale-of-media-arm-to-apollo">Verizon nears deal to sell media arm to Apollo</a> (Bloomberg)</li></ul>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here</a>.

Facebook puts ad agencies under the microscope

<ul class="summary-list"><li><keyword id="6355629" type="DEFINITION" weightage="60" keywordseo="google">Google</keyword> said Thursday it's pushing back its plan to kill off third-party tracking <keyword id="118638" type="PERSON" weightage="60" keywordseo="Cookies">cookies</keyword> in Chrome.</li><li>It now expects to phase out cookies and replace them with tech from its <keyword id="8015369" type="UNKNOWN" weightage="60" keywordseo="Privacy-Sandbox">Privacy Sandbox</keyword> by 2023.</li><li>The delay comes after Google pledged to give oversight of the cookie changes to the UK's antitrust watchdog.</li></ul>Google said Thursday it intends to delay by more than a year its <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?utm_campaign=sf-bi-main&amp;utm_medium=social&amp;utm_source=facebook.com&amp;fbclid=IwAR2BhgNs9mvecuJE9g3TXUwfdTJ1OeF3P9T8lncxY-39Z032jbaZKiOSbUM&amp;r=US&amp;IR=TUM&amp;r=US&amp;IR=T">plan to kill off third-party cookies within its Chrome</a> browser, a move likely to be well-received by the online ad industry, <a href="https://www.businessinsider.com/advertisers-are-panicking-over-googles-plan-to-ditch-cookies-2020-2">which has been scrambling to shift to alternative technologies</a>.Writing in <a href="https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/">a blog post</a>, Google <keyword id="6355135" type="UNKNOWN" weightage="60" keywordseo="Privacy">Privacy</keyword> Engineering Director Vinay Goel set out a new timeline for Chrome's cookie phase out and deployment of alternative technologies as part of its "Privacy Sandbox" initiative, which it now expects to complete by late 2023."While there's considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right," the blog post said.Google has now set out an extended timeline for the changes. Stage one is expected to start in late 2022, during which time publishers, advertisers, and adtech vendors can migrate their services to work with new cookieless technologies. The next stage is the cookie phase out, expected to start in mid 2023 and finish later that year.Google first announced its intentions to kill off the tracking cookies, which advertisers use to track users around the web and target them with ads, <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?utm_campaign=sf-bi-main&amp;utm_medium=social&amp;utm_source=facebook.com&amp;fbclid=IwAR2BhgNs9mvecuJE9g3TXUwfdTJ1OeF3P9T8lncxY-39Z032jbaZKiOSbUM&amp;r=US&amp;IR=TUM&amp;r=US&amp;IR=T">in January last year</a>. The company said the plan, which originally had a "two-year" deadline, was to replace third-party cookies with more privacy conscious technologies.Since then, Google and other online ad industry players have been <a href="https://www.businessinsider.com/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2">experimenting with new APIs</a>, or application programming interfaces, designed to prevent the tracking of individual users while still allowing advertisers to target clusters of people by their interests and measure the effectiveness of their campaigns.Google said Thursday that the Chrome team and other companies have suggested more than 30 proposals for new privacy-focused ad technologies in areas including ad measurement, targeting, and fraud detection. Of those proposals, four are in the "origin trial" stage, Google said, allowing other developers to experiment with the new features.Chrome's cookie plans and Privacy Sandbox experiments have sparked <a href="https://www.businessinsider.com/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2">frenzied debates in the online ad industry</a> and among the privacy community, with some experts speculating the moves could <a href="https://www.businessinsider.com/googles-no-tracking-promise-not-about-privacy-2021-3">serve to cement Google's advertising dominance</a>. Chrome is by far the most-popular global web browser, cornering two-thirds of the market, while Google also continues to maintain its lead in the online ad space. EMarketer estimates Google will take a <a href="https://www.emarketer.com/content/duopoly-still-rules-global-digital-ad-market-alibaba-amazon-on-prowl">28.6% share of worldwide digital ad spending this year</a>.Google's moves have also caught the eyes of global regulators. Earlier this month, <a href="https://www.businessinsider.com/google-offers-uk-oversight-chrome-third-party-cookie-plans-2021-6">Google said it would give the UK's Competition and Markets Authority oversight of its plans</a> to roll out technologies from the Privacy Sandbox, including offering the watchdog a 60-day "standstill period" before it introduces any changes.Google also pledged to limit how it will use and combine individual user data for digital ad purposes and said it will not discriminate against rivals in favor of its own ad products when implementing cookie alternatives. The commitments were offered in response to an <a href="https://www.gov.uk/government/news/cma-to-investigate-google-s-privacy-sandbox-browser-changes">investigation</a> the CMA launched into the Privacy Sandbox in January.Earlier this week, the <a href="https://www.businessinsider.com/google-eu-antitrust-investigation-ad-business-2021-6">European Union opened an antitrust probe into Google's advertising practices</a>, including the company's plans to phase out cookies in Chrome.Simon Andrews, founder of mobile marketing consultancy Addictive, said while a large portion of online ad businesses mistrusts Google, the industry needs to reach a consensus around building new privacy-focused solutions that are usable for all the players across the sector."Like it or not, we need Google to come up with something that the industry can get behind because if they don't, nobody else will, and there will be a Balkanization of everything," he said.

Google is delaying its plan to kill third-party cookies in Chrome until 2023

<ul class="summary-list"><li><keyword id="6355629" type="DEFINITION" weightage="60" keywordseo="google">Google</keyword> says it will no longer track individual users as they browse the web.</li><li>Google previously moved to eliminate <keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">third-party cookies</keyword>, which are used to target digital ads.</li><li>Google's decision could upend the ad industry, which has relied on these types of tracking tools.</li></ul>Google said on Wednesday that it would move away from using technologies that track specific users as they browse the web, a move that could upend the <keyword id="169310" type="PERSON" weightage="60" keywordseo="digital-advertising">digital advertising</keyword> industry.Google had previously announced <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?r=ah-sub">plans to eliminate a technology called third-party cookies</a>, saying its Chrome browser would no longer use it by 2022. The search giant now says that it will not create or use any other tools that identify individual users for <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> purposes."Keeping the internet open and accessible for everyone requires all of us to do more to protect privacy - and that means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web," David Temkin, Google's director of product management for ads privacy and trust, wrote in <a href="https://blog.google/products/ads-commerce/a-more-privacy-first-web/">a blog post</a>.Google said that it would adopt APIs, or application programming interfaces, that prevent tracking on an individual level and that it intended to preserve user privacy on websites by doing things such as clustering users in interest-based groups. It's been experimenting with tools in its <a href="https://www.businessinsider.com/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2">Privacy Sandbox</a> that are designed to allow advertising to continue to work on the web but in a less privacy-encroaching way.However, Google will still allow its advertising customers to target users across its range of services - from YouTube to Gmail and search - if the users are logged into their Google accounts, <a href="https://digiday.com/media/we-will-not-build-alternate-identifiers-in-drastic-shift-google-will-end-behavioral-targeting-profile-building-in-its-ad-products/">Digiday reported</a>. The announcement doesn't affect mobile apps and mobile-app trackers, and it doesn't prevent publishers from selling ads based on information about how a user behaved on their sites.Google <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?r=ah-sub">announced in January</a> that by 2022 it would eliminate third-party cookies, which help advertisers target digital ads. The decision is a major shift for the technology giant, which is the biggest digital advertising company in the world by share of spending.While Google acknowledged that other providers may continue to offer advertisers the ability to track individuals across the web, its decision could still upend the digital advertising industry, which has long relied on these types of tracking technologies.Temkin said that Google believes these types of tracking methods don't "meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren't a sustainable long term investment."The plans throw a wrench into advertising-industry efforts to create cookieless "universal identifiers" that use more privacy-conscious methods of user tracking, such as encrypted email addresses or login information. Shares in <a href="https://markets.businessinsider.com/stocks/ttd-stock">The Trade Desk</a>, which created the Unified ID 2.0, for example, were trading down more than 7% on Wednesday morning.Google's rivals and other participants in the advertising ecosystem have been watching Google's moves closely. The UK's competition regulator is even <a href="https://www.businessinsider.com/competition-and-markets-authority-launches-investigation-into-google-chrome-and-privacy-sandbox-2021-1">investigating a complaint</a> from an advertising-industry group alleging that Google's decision to remove third-party cookies from Chrome and replace them with technologies from its Privacy Sandbox would limit competition in the digital ad market. Other companies have been adding feedback and <a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">discussing their own proposals for cookie alternatives</a> in subcommittees of <a href="https://www.businessinsider.com/apple-google-brave-browser-privacy-fight-2020-10">the World Wide Web Consortium</a>, or W3C, a key web-standards group.

Google announces major shift away from precision-targeting of ads based on everything you do on the internet

<ul><li>Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. </li><li>He highlights how marketers and brands will need to work harder to know their users personally, and to find out what type of engagement works best through testing this new landscape.</li></ul>The great fear for many marketers as we head boldly into 2021, after a year that threw a lot of spanners into the works, is the upcoming removal of cookies from <keyword id="182214" type="COMPANY" weightage="20" keywordseo="Google-Chrome">Google Chrome</keyword>, the last of the web browsers to support that collection of <keyword id="8669862" type="UNKNOWN" weightage="20" keywordseo="Third-Party-Data">third party data</keyword>. This change to how we track users is going to cause shockwaves through the industry – it is estimated to be used by around three billion people globally. But that doesn’t mean this update will be a bad thing. Cookies made everything straightforward. It was easier to address audiences at the right time and harvest that third-party data. Now we have to get creative to make up for that signal loss. Consequently, we’re heading into a Cambrian Explosion of new types of targeting and storytelling. It’s a very different world we’re about to enter into, but luckily we have time to plan and prepare. We can expect there to be two paths we take following the deprecation of cookies: We as an industry need to go deeper on first-party data. Data collected from emails in the meantime is going to be the most important to harvest. I expect we’re going to see a lot of new technical solutions surrounding how you implement data across your different marketing channels. Testing and learning will be crucial when there isn’t anything we can do to identify users precisely. In light of that, we can expect more A/B testing and experimentation with solutions using second-party data and seeing what results we get back. From there we will start to see what’s important to look for following the removal of cookies and what isn’t. I also think we’re going to see a big step up in native’s role in advertising. Storytelling is now becoming much more important as it won’t be as easy to find users at exactly the right time. Now we’re going to have to pull the user into our story, which means we will have to look at presenting it in different stages of the user journey and ensure the message is relevant. The reality is that we have had some time already to prepare for this change, and luckily COVID-19 has pushed away this transition a bit. But the main issue is that we don’t know what the world is going to look like when these changes do happen in 2021. It’s key to look at how the technology providers will integrate new approaches, but there is still mass uncertainty around what that will look like. This means flexibility is vital. We now need to be very attentive, see what is actually happening and where it’s happening. From there we can take advantage of this opportunity quickly, which will drive innovation for the next year. One exciting development over the last year, for example, was New York Times offering a different type of contextual targeting than we were used to. It started targeting readers with emotion-based targeting, which was appealing to advertisers looking for better ways to target readers. Labeled ‘Project Feels’, it is a product that matches ads to people based on emotion, which The New York Times knew it had a big space to exploit because of the breadth and depth of its content. Users lingering on a certain categorised emotion of a story, such as ‘confident’, ‘inspiring’, ‘sadness’ or ‘hate’ would then be matched up with an advertisement that fit into those categories. The New York Times is using this new technology to push the envelope and extend the definition of contextual targeting. It is trailblazing to target attributes that have never before been possible; emotions, controversy and social engagement. Now with proper storytelling we can target users based around emotions and feelings, such as a live sports event or concert, and see whether these particular pieces of content make people more enthusiastic about the future, or more careful. Looking forward, we know users are less likely to click on ads that don’t make sense or don’t mean anything to them. This means the behaviour of the user on publisher sites is going to be much more of a focus in future. This includes how fast users are reading articles and dwell time on certain sites, as this shows a level of engagement marketers will now be looking for. This new type of targeting based on behaviour that happened immediately before the ad is served is going to be fascinating to watch. Cookies might have provided a scattergun approach to targeting audiences, but now we look forward to a different future. One where marketers and brands will need to work harder to know their users personally, and to find out what type of engagement works best through testing this new landscape.

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment

<ul class="summary-list"><li>Apple, Google, and others' moves to kill <keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">third-party cookies</keyword> threaten to topple the way advertisers have targeted consumers for years.</li><li>Business Insider identified 20 people from adtech companies, publishers, agencies, and brands that are working on alternatives for advertisers.</li></ul>Advertisers are racing to save ad targeting.Google and Apple are phasing out third-party cookies that marketers have long used to target ads, while privacy laws are cracking down on how marketers collect and use data.Adtech companies like LiveRamp, Lotame, and ID5 are creating IDs that piece together information on people's online behavior. Publishers like The New York Times and Meredith are pitching advertisers with first-party data.Business Insider identified 20 people working on new approaches to digital <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>. While the list is not comprehensive, they represent many of the biggest players from adtech companies, brands, agencies, and publishers.<h2>Subscribe to read the full list: <a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12?r=adtargetingexperts-teaser">Ad targeting as we know it is going away - meet the 20 experts working on high-profile fixes for advertisers</a></h2>

20 experts who are trying to save ad targeting amid the backlash over data and privacy concerns

Hi! Welcome to the Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> daily for December 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">Subscribe here to get this newsletter in your inbox every weekday.</a> Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a>.Today's news: The winning and losing agencies in Dentsu's massive shakeup, the people working to fix digital advertising, and <keyword id="334157" type="COMPANY" weightage="60" keywordseo="Reddit">Reddit</keyword> buys Dubsmash.<h3><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12"></a></h3><ul><li>Advertising company Dentsu is going through a massive overhaul of its agencies, and data-based <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and performance <keyword id="6354839" type="UNKNOWN" weightage="60" keywordseo="marketing">marketing</keyword> agencies Merkle, iProspect, Dentsu X, and Carat are emerging as the big winners.</li><li><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12">Patrick Coffee and Lara O'Reilly also report that traditional creative agencies and smaller media agencies will fade as Dentsu seeks to create teams focused on single clients.</a></li><li>Dentsu is also whittling down its more than 160 brands to six: Carat, Merkle, Dentsu X, iProspect, Dentsumcgarrybowen, and Isobar.</li></ul><h3><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12">Read the full story here.</a></h3><h3><div type="image" title="Allison Murphy, SVP of ad innovation, The New York Times" height="751" width="1000" msid="79730954" hostid="261"></div></h3><h3><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">Ad targeting as we know it is going away - meet the 20 experts working on high-profile f</a><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">ixes for advertisers</a></h3><ul><li>The advertising industry has been rocked by Apple, Google, and others' decisions to kill <keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">third-party cookies</keyword> used to target ads.</li><li><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">I identified 20 people that are at the forefront of finding alternatives to the third-party cookie.</a></li><li>Adtech companies are pitching workarounds to keep revenue afloat while advertisers and publishers try to sell and buy and sell ads with first-party data.</li></ul><h3><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12"><div type="image" title="Reddit" height="2333" width="3111" msid="79730956" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Reddit is buying short-form video platform Dubsmash, becoming the latest social media sites to edge its way into a market dominated by TikTok</a></h3><ul><li><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Reddit is buying Dubsmash to expand into the short-form video space currently dominated by TikTok.</a></li><li>The deal will give Reddit users access to Dubsmash's editing and short-video creation tools, but Dubsmash will still maintain its own platform and brand.</li><li>The companies didn't disclose the financial terms of the deal, but a spokeswoman for Reddit told Reuters the acquisition was based on a combination of cash and stock.</li></ul><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Read the full story here.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/the-biggest-potential-retail-acquisition-targets-for-2021-2020-12">Experts say these 9 well-known retail brands are the most promising M&amp;A targets in 2021</a> (Business Insider)</li><li><a style="font-size: 15px;" href="https://www.businessinsider.com/vc-masha-drokova-explains-how-startups-waste-money-on-pr-2020-12">Startup founders waste $10,000 - $30,000 a month on worthless publicity efforts when there's a better way, says former PR strategist-turned-VC Masha Drokova, who just raised a $52.5 million fund</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/ibm-ai-factsheets-label-system-bias-data-2020-12">IBM exec said firm's new tool is like a 'nutrition label' for AI, providing detailed information to help flag bias or inaccuracy</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/eu-rules-big-tech-dsa-dma-facebook-google-apple-2020-12">Europe is about to hobble the power of tech giants like Facebook and Amazon. Here's what we know about its huge new proposals.</a> (Business Insider)</li><li><a href="https://digiday.com/marketing/media-buyers-say-advertisers-are-actively-pushing-to-diversify-away-from-facebook/">'The biggest conversation I'm having': Media buyers say advertisers are actively pushing to diversify away from Facebook</a> (Digiday)</li><li><a href="https://www.nytimes.com/2020/12/14/business/media/cnn-msnbc-cable-news-trump.html">CNN and MSNBC fret over post-Trump future</a> (New York Times)</li></ul>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a>

Winners and losers of Dentsu's massive shakeup

Hello! I'm Dave Smith. You may remember me from such newsletters as "These might be the last words you ever read," and "Newsletter? I hardly know 'er!"But in all seriousness, I was a deputy tech editor at Insider years ago, and now I'm part of the group running Insider's newsletters. It's nice to formally meet you. Our US team is off today in observance of Martin Luther King Jr. Day — and if you're also off, I hope you're having a restful day.You know what doesn't take a holiday though? You guessed it: technology. Today's edition will be a bit shorter, but don't you fret my fine-feathered friend, we'll be back with our regular programming tomorrow. For now, though, let's dive right in.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here</a>.<a href="https://www.businessinsider.com/web-standards-body-w3c-rejects-googles-ad-targeting-proposal-2023-1"></a>1. Google's cookie concept crumbles. In an effort to stave off regulatory scrutiny around privacy, Google has spent the last few years devising a plan to replace third-party cookies in its Chrome browser. Cookies, if you remember, let advertisers track you as you browse the web to serve you ads — and ads are the <a href="https://www.businessinsider.com/web-standards-body-w3c-rejects-googles-ad-targeting-proposal-2023-1">preeminent way Google makes its money.</a>Google's been testing a bunch of cookie-less proposals since 2020. And one of those ideas, called Topics API, would let advertisers target ads to users based on broad topics from their browsing history, like "fitness." Unfortunately, the web standards body W3C rejected Google's Topics API proposal, saying it maintains "the status quo of inappropriate surveillance on the web." Mind you, this proposal was the follow-up to a different failed proposal to replace cookies, and the deadline to end third-party cookies has already been delayed multiple times. Google, meanwhile, is facing pressure from regulators. <a href="https://www.businessinsider.com/web-standards-body-w3c-rejects-googles-ad-targeting-proposal-2023-1">Read more about Google's various paths forward.</a>In other news:<a href="https://www.businessinsider.com/musk-tesla-electric-car-price-discounts-war-ford-and-gm-2023-1"></a><div type="image" title="A Tesla car dealership in Maplewood, Minnesota." height="4512" width="6015" msid="97032419" hostid="261" sizebytes="1125312"></div>2. Tesla kicks off an electric-car price war. The company announced a series of discounts ranging from 6% to 20% on its Model 3 and Model Y cars. That's putting added pressure on legacy car companies like Ford and GM that are trying to enter the space. <a href="https://www.businessinsider.com/musk-tesla-electric-car-price-discounts-war-ford-and-gm-2023-1">Why one analyst calls this a "strategic poker move."</a>3. Billionaire Larry Ellison got a speeding ticket — on an island he owns. What a flex, am I right? He ran a stop sign on the Hawaiian island of Lanai, but told the officer "there's no excuse." <a href="https://www.businessinsider.com/billionaire-larry-ellison-gets-speeding-ticket-hawaii-island-he-owns-2023-1">Read how it all went down</a>.4. "I'm a college student, and my YouTube side hustle brought in $31,000 last year." Thirty-one thousand smackers can buy you a whole lot of Ramen noodles. <a href="https://www.businessinsider.com/how-to-become-youtube-producer-video-editor-job-money-2023-1">Here's how this 23-year-old established himself as an editor and producer</a>.5. The coolest electric cars hitting the streets this year. Tesla may have been the car company to make electric cars cool again, but this year you can expect major brands like Chevy and upstarts like Polestar to explode onto the scene with some new hotness. <a href="https://www.businessinsider.com/evs-electric-cars-coming-in-2023-suv-truck-chevy-tesla-hyundai-2022-12">From an electric Hummer to the much-hyped Cybertruck, here's a look at what's coming</a>.Curated by Dave Smith in Toronto. Feedback or tips? Email <a href="mailto:dsmith@insider.com">dsmith@insider.com</a> or tweet <a href="https://twitter.com/redletterdave">@redletterdave</a>. Edited by Hallam Bullock in London.

Google's cookie crumbles

<ul class="summary-list"><li>Girl Scout Raspberry Rally cookies are so in-demand that resellers are listing boxes on eBay at a significant upcharge. </li><li>The new online-only exclusive debuted this year to much anticipation. </li></ul>Forget exclusive sneaker and handbag drops — the hottest commodity on the street right now is the Raspberry Rally Girl Scout cookie. After <a href="https://www.facebook.com/GirlScoutsoftheChesapeakeBay/posts/pfbid0x911fUR1VppoqAUFiy4n7dZyoYXnc2LFPqnnruiqqnHZ4MRD9X7g5AtNqXzjBg9Sl">troops ran out</a> of the cookie flavor within hours of their debut, the online-only exclusive cookies started selling for <a href="https://affiliate.insider.com?postID=64021e53186a0b39cb636ec7&amp;site=bi&amp;u=https%3A%2F%2Fwww.ebay.com%2Fitm%2F334772802547%3Fhash%3Ditem4df20393f3%3Ag%3AVN8AAOSwcZhkAU4T%26amdata%3Denc%253AAQAHAAAAoL9QiiKE1%252FK87hvg7ru1LdRFahH2byZPbhh3E6lCl%252BSiFPdN0dh%252FZRkVxoY3Dw%252BxqxlcwZ%252FczLFpMUa7tSIiUY58W4fvmFLfXwN8Em%252FTZh1LfFdJz2B70Edi6VtPBAbbL4fnicTmxHY%252Fq15Bmiz5OMZjstlivcs2Jh8JntoTjV1fX3n0G5soNWghwNxA1AHDCC2YE3vbJLs%252BOUsQ2ocbeAc%253D%257Ctkp%253ABk9SR6jE3YTVYQ" target="_blank" rel="nofollow noopener sponsored">upwards of $100 on eBay</a> as resellers sought a profit from overwhelming demand for the treat. The cookies, which normally retail for $5 a box, feature thin, crispy raspberry-flavored cookies in a chocolate coating.Online sales of the cookies began at the end of February and in early March, with many local troops selling out of Raspberry Rally rapidly in digital stores. Though select troops appear to still have the cookie in stock — including <a href="https://digitalcookie.girlscouts.org/scout/troop6000-161">New York City's Troop 6000,</a> a group created for young girls in city shelters — many indicate that they've sold out. <div type="image" title="Girl Scout Raspberry Rally cookies on eBay" height="1110" width="2248" msid="98398629" hostid="261"></div>A spokesperson for Girl Scouts of the USA told Insider the cookies have "been extremely popular" and are "sold out online," but did not provide details about a possible restock."We encourage cookie customers to <a href="https://www.girlscouts.org/en/cookies/how-to-buy-cookies.html?utm_campaign=CookieFY23&amp;utm_medium=National_GSUSA&amp;utm_source=Search&amp;gclid=CjwKCAiAr4GgBhBFEiwAgwORreJaXrmHMM06y3tcy3ZYOdDpxd-1Uf-E9qNUX6ZEWTuo0q6w6YrFLRoCAxQQAvD_BwE" target="_blank" rel="noopener">find a local booth</a> to try different flavors if their first choice isn't available, or donate to their local council's cookie donation program to support the largest girl-led entrepreneurship program in the world," the spokesperson said. In a separate statement to CNN, the organization said it was "disappointed" that the cookies are being resold on third-party platforms like eBay. "When cookies are purchased through a third-party seller, Girl Scout troops are deprived of proceeds that fund critical programming throughout the year," a Girl Scouts spokesperson <a href="https://www.cnn.com/2023/03/03/business/girl-scouts-raspberry-rally/index.html" target="_blank" rel="noopener">told CNN</a>. Still, that hasn't stopped people desperate for the cookies to crowdsource on Twitter and Facebook groups in search of boxes of Raspberry Rallys. For now, it looks like sweet tooths hoping to get their hands on the cookies may have to shell out big bucks, as <a href="https://affiliate.insider.com?postID=64021e53186a0b39cb636ec7&amp;site=bi&amp;u=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_from%3DR40%26_nkw%3Draspberry%2Brally%26_sacat%3D0%26LH_TitleDesc%3D0%26_sop%3D12" target="_blank" rel="noopener">eBay price listings</a> continue to creep upward. And while it remains unclear if local troops will receive more boxes of Raspberry Rallys, the Girl Scouts spokesperson encouraged fans to keep buying. "We like to remind all cookie customers that the proceeds stay local and are critical to fund troops' activities throughout the year," the spokesperson said. "Participating in the Girl Scout Cookie Program gives girls the opportunity to not only learn the valuable life skills of goal setting, decision making, money management, people skills, and business ethics, but to gain confidence and make new lifelong friends."

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Seeking nominations for the hottest adtech companies of 2021

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