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You Searched For "The Truth about Customer Loyalty" and got 20 results


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2 mins read

RazorPay acquires digital invoicing and customer engagement platform BillMe to empower businesses and customers

Razorpay, a payments and banking platform for businesses, has acquired BillMe, a Mumbai-based start…

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2 mins read

Behind the EV price war is an all-out battle for the future of customer loyalty in the car business and it could mean more discounts on the horizon

The brewing EV price war is a sign the automotive industry is returning to its age-old battle for m…

Nora Naughton   


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1 min read

Walmart's average customer is a suburban baby boomer who spent $3,578 there last year

Walmart's typical customer is a white woman who earns less than $80,000 a year, shops at least once…

Dominick Reuter   


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1 min read

Home Depot's average customer is a white baby boomer who spent $856 there last year

Home Depot's typical customer is a white woman who earns more than $80,000 a year, shops about once…

Dominick Reuter   


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4 mins read

Judge thrashes Sam Bankman-Fried for claiming FTX customers didn't lose any money before handing down 25-year sentence

SBF's legal team claimed FTX customers suffered "zero" losses when the crypto exchange collapsed. T…

Jacob Shamsian   


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5 mins read

Return customers are often the most profitable. Here's how to foster loyalty in your brand, no matter the size of your business.

Here are several ways you can build lasting customer relationships and keep buyers coming back, acc…

Erica Sweeney   


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4 mins read

Burger King’s customer loyalty soars after its 'Order From McDonald’s' campaign

90% of customers agree to increased brand loyalty for Burger King after reading the letter named Or…

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1 min read

JetBlue is introducing a new loyalty program for members to earn perks like free alcoholic drinks and early boarding

JetBlue is expanding its TrueBlue loyalty program allowing members to select perks as they earn poi…

Sawdah Bhaimiya   


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2 mins read

Alaska Airlines targets Delta fliers after SkyMiles changes angered its most loyal customers

Delta recently angered its most loyal customers by overhauling its SkyMiles loyalty program, includ…

Taylor Rains   


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4 mins read

Some FedEx employees say layoffs are wrecking morale and chipping away at the famous loyalty that Fred Smith built

11 current and former FedEx employees say the most recent round of layoffs is threatening to erode …

Emma Cosgrove   


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3 mins read

Why pairing brands makes good marketing sense

Aditya Jaishankar, Co-founder, MAAD, writes that pairing two brands together and offering them to c…

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6 mins read

Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink

News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…

Lara O'Reilly,Lucia Moses   


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2 mins read

Taco Bell is testing a new taco subscription with unlimited tacos for $5, and it shows how the fight over customer loyalty is heating up

Customers can get their "Taco Lover's Pass" for $5 or $10 a month at participating Taco Bells until…

Rebecca Cohen,Mary Meisenzahl   


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2 mins read

CEOs bragged for months about how they could charge higher prices. Customers are now pushing back.

Recent earnings calls from Walmart and Target suggest some US companies may have overdone it with r…

Dominick Reuter   


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1 min read

Kohl's just launched a new rewards program that's all about earning Kohl's Cash. Here's what's changing for members.

Kohl's has a new rewards program, and it's focused on earning Kohl's Cash. The company said loyalty…

Madeline Stone   


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2 mins read

The Whole Truth, a ‘healthy’ packaged food brand, raises $6 million to enter new categories

Healthy packaged food startup The Whole Truth (TWT) has raised $6 million in its Series A round led…

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3 mins read

An online community of Dunkin' lovers is being torn apart as drama surrounding their new loyalty program blows up on social media

Dunkin' introduced changes to its loyalty program last week, leading to heated debate among fans on…

Michele Theil   


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1 min read

Popeyes is rolling out its first loyalty program and giving out apple pies when you sign up. Here's how to get yours.

Under the new Popeyes Rewards loyalty program, spending $20 gives you enough points for a free port…

Grace Dean,Mary Hanbury   


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2 mins read

Elon Musk's politics haven't earned him any brownie points with customers — but they're still fiercely loyal to Tesla

Tesla owners are growing weary of Musk's antics and think he's damaging the brand, a new survey by …

Alexa St. John