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<ul><li>Starring Janhvi Kapoor in the title role, the film is based on the life of <keyword id="286317" type="PERSON" weightage="20" keywordseo="Gunjan-Saxena">Gunjan Saxena</keyword>, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War.</li><li>Presented by Zee Studios and Johar's Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24.</li><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> on Thursday also unveiled a lineup of 17 original stories, including Bollywood titles "Ludo", "Torbaaz", and Mira Nair's ambitious series adaptation of "A Suitable Boy".</li></ul>Karan Johar's "Gunjan Saxena - <keyword id="8037543" type="UNKNOWN" weightage="20" keywordseo="the-kargil-girl">The Kargil Girl</keyword>" is set to start streaming on Netflix from August 12, the makers announced on Thursday. Starring Janhvi Kapoor in the title role, the film is based on the life of Gunjan Saxena, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War. Presented by Zee Studios and Johar's Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24. Dharma shared the date announcement on its official Twitter page. "The true story that scripted a historic journey about India's first woman Air Force Officer who went to war! Thrilled to bring to you #GunjanSaxena - The Kargil Girl releasing on 12th August," the tweet read. Janhvi said she is "proud" to bring the story of India's first woman Air Force officer to go to war. "A journey that I hope will inspire you the way that it has inspired me. 'Gunjan Saxena - The Kargil Girl' is landing on 12th August to your #Netflix screens," she wrote on Instagram. Tripathi, who plays Gunjan's father in the film, wrote on Twitter that the film is his "favourite story" which they are looking forward to presenting with a lot of love and pride. "Gunjan Saxena" is directed by Sharan Sharma, who shares writing credits with Nikhil Mehrotra. Hussain Dalal has been credited with additional dialogue writing. Netflix on Thursday also unveiled a lineup of 17 original stories, including Bollywood titles "Ludo", "Torbaaz", and Mira Nair's ambitious series adaptation of "A Suitable Boy". SEE ALSO: <a href="https://www.businessinsider.in/business/news/google-picks-up-a-7-7-stake-in-mukesh-ambani-jio-for-33737-crore/articleshow/76977043.cms">Google picks up a 7.7% stake for ₹33,737 crore in Reliance Jio</a> <a href="https://www.businessinsider.in/tech/news/jio-glass-akash-ambani-and-isha-ambani-announce-reliances-latest-product-which-offers-holographic-video-calls/articleshow/76977640.cms">Jio Glass – Akash Ambani and Isha Ambani announce Reliance’s latest product which offers holographic video calls</a> <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-16-increase-leads-to-surge-in-infosys-share-price-too/articleshow/76973619.cms">Wipro share price 16% increase leads to surge in Infosys share price too</a>

Gunjan Saxena-The Kargil Girl to release on Netflix on August 12

<ul><li>"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says <keyword id="6376684" type="COMPANY" weightage="20" keywordseo="nykaa">Nykaa</keyword>. </li><li>Its latest campaign with Netflix will celebrate <keyword id="9757267" type="UNKNOWN" weightage="20" keywordseo="beauty-in-her-story">Beauty In Her Story</keyword>.</li></ul> Nykaa will celebrate powerful stories of women with their campaign ‘Beauty In Her Story’, brought to life with Netflix’s upcoming films Gunjan Saxena: <keyword id="8037543" type="UNKNOWN" weightage="20" keywordseo="the-kargil-girl">The Kargil Girl</keyword>, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba. Building on its founding value of empowerment, Nykaa encourages every woman to celebrate her unique identity, and push beyond boundaries. In collaboration with Netflix, Nykaa will bring out the beauty in the stories of strong women who have unapologetically followed their dreams. The campaign kick-starts with the release of Gunjan Saxena: The Kargil Girl on Netflix, <keyword id="3273962" type="PERSON" weightage="20" keywordseo="Janhvi-Kapoor">Janhvi Kapoor</keyword>, in a behind the scenes short video Ready For Takeoff with Janhvi, will share her journey of getting to know the war veteran and pilot Gunjan Saxena, whom she plays in the film. Nykaa, will soon also launch an Instagram filter छूलें आसमान (Reach For The Sky). This filter will enable users to encourage and support equal opportunities across several professions by featuring their uniforms that users will be able to don to create inspiring content. <div type="Youtube" id="CFs_953xjus" title="Beauty In Her Story | Netflix | Nykaa" thumbUrl="https://i.ytimg.com/vi/CFs_953xjus/mqdefault.jpg"></div> <keyword id="7719939" type="UNKNOWN" weightage="20" keywordseo="anchit-nayar">Anchit Nayar</keyword>, Chief Marketing Officer, Nykaa said, “With Netflix, we are excited to celebrate inspiring stories of women who have followed their heart and pursued their passion. Every woman’s journey is unique and every part of it, encapsulated by the fearlessness, fun, as well as the flaws, is beautiful. We are very excited to see our brand ambassador Janhvi Kapoor showcase the grit and determination of Gunjan Saxena. Along with Netflix, we hope to inspire our viewers to follow their dreams and celebrate the beauty in their stories."

Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'

<ul><li>There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. </li><li>Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. </li><li>Presented by Zee Studios and <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>, the film, also featuring Pankaj Tripathi and <keyword id="7652544" type="PERSON" weightage="20" keywordseo="Viineet-Kumar">Viineet Kumar</keyword>, was earlier slated to be released on April 24. </li></ul> <keyword id="158887" type="PERSON" weightage="20" keywordseo="Filmmaker-Karan-Johar">Filmmaker Karan Johar</keyword> on Tuesday announced that his upcoming production, "Gunjan Saxena- The Kargil Girl", starring actor Janhvi Kapoor, is all set to bypass a theatrical release and stream directly on Netflix. The film is based on the life of Gunjan Saxena, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War. Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. "Her inspirational journey made history. This is her story. Gunjan Saxena - #TheKargilGirl, coming soon on Netflix. #GunjanSaxenaOnNetflix," he captioned the video. The release date of the film is yet to be announced. Presented by Zee Studios and Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24. There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. Streaming platform Netflix also took to Twitter to make the announcement quoting a dialogue from the film. "Plane ladka udaye ya ladki, usse pilot hi kehte hain"- <keyword id="8037834" type="PERSON" weightage="20" keywordseo="Gunjan-Saxena-The-Kargil-Girl">Gunjan Saxena - The Kargil Girl</keyword>, arriving soon. #GunjanSaxenaOnNetflix," the tweet read. Kapoor, who plays the titular role in the movie, said "Gunjan Saxena" was much more than a film for her. "This isn't just a film for me - it's a journey that's taught me to believe in myself. A journey I can't wait to share with you all. About a girl who set out to do something simple, follow her dreams," she wrote on Instagram. The actor made her Bollywood debut in 2018 with Johar's production "Dhadak", the Hindi remake of Marathi blockbuster "Sairat". "Gunjan Saxena" is directed by Sharan Sharma, who shares writing credits with Nikhil Mehrotra. Hussain Dalal has been credited with additional dialogue writing

Karan Johar's 'Gunjan Saxena - The Kargil Girl' to directly release on Netflix

<ul><li>The global streaming giant Netflix has just launched its Hindi-language interface in India. </li><li>Netflix localisation card may be coming in a little late with its primary competitor, <keyword id="2976376" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword>, who launched Hindi user-interface nearly two years ago. </li><li>Netflix continues to lag behind Hotstar, JioTV, and Amazon Prime Video when it comes to capturing the market share in India. </li></ul>Netflix may have a fine collection of original Hindi content, like the record-breaking Sacred Games, but you still needed to know English to make your way around the platform. In a move to expand its footprint and reach a bigger audience, the video streaming behemoth is now eliminating the language barrier by launching a Hindi user interface. But it has come about two years too late.One of Netflix’s primary competitor’s in the India market, Amazon Prime Video, introduced its Hindi user interface way back in 2018, as did JioTV when launched in 2019. Surprisingly, homegrown Hotstar, which has the most amount of Hindi content, does not offer a Hindi-language interface. But that hasn’t stood in the way of its success. Hotstar has captured nearly one-third of the market share in India, followed by JioTV. Global companies lag with Amazon Prime Video at 10% of the market share in India and Netflix only at 5%. <div type="image" title="snapshot-1596801651366" msid="77414297" hostid="261" caption="&amp;lt;p&amp;gt;India&amp;#39;s OTT market share among video streaming apps&amp;lt;/p&amp;gt;"></div> Netflix may not be able to boast about numbers, but its exclusive content generation does set it apart from the crowd. After the success of Sacred Games, Netflix has been doubling down on its bet in India with indie films like Bulbbul, Choked: Paisa Bolta Hai, and Mighty Little Bheem. Next week on August 12, the video streaming platform is set to release another 17 new titles, including Ludo, A Suitable Boy, and the much-awaited movie Gunjan Saxena: The Kargil Girl. Pricing continues to be a pain point Other than language, the other main barrier for Netflix in India has been its subscription price point, which is relatively higher than its competitors. It already tried to address the issue by launching a ₹199 per month mobile-only subscription. It’s also reportedly working on a new ₹347 per month plan for all devices, not just mobiles. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly subscription rate </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 199 mobile-only (₹499 for single screen across all devices) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 129 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 299 single screen </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioTV </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">NA — comes bundled with JioFiber </td></tr></tbody></table> In comparison to Netflix’s current basic monthly subscription at ₹499 for a single screen, the new plan will be 30% cheaper. Even then it won’t be as cheap as Amazon Prime Video’s ₹129 per month subscription of Hotstar's ₹299 monthly rate. With the price-conscious Indian consumer, it’s too early to say if adding the appeal of localisation will be enough to get more users onboard.

Netflix launches Hindi user interface in India — two years after Amazon Prime Video

<ul><li>The move is aimed at giving a better user experience to people who are more comfortable in Hindi.</li><li>The <keyword id="9714860" type="UNKNOWN" weightage="20" keywordseo="hindi-user-interface">Hindi user interface</keyword> is available across devices on mobile, TV and web.</li><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> members outside India will also have the option to switch their user interface to Hindi.</li></ul>Netflix has launched its user interface in Hindi to enable users who prefer Hindi to easily discover, access and enjoy Indian and international films and series. The complete Netflix experience in Hindi, from sign up to search rows, collections and payment, is available across all devices on mobile, TV and web. Netflix members can switch to the Hindi user interface from the Language option in the ‘Manage Profiles’ section on their desktop, TV or mobile browsers. On Netflix, members can set up to five profiles in each account, and each profile can have its own language setting. Netflix members outside India will also have the option to switch their user interface to Hindi. "Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi," said <keyword id="276460" type="PERSON" weightage="20" keywordseo="Monika-Shergill">Monika Shergill</keyword>, VP-Content, Netflix India. Netflix is investing heavily in Indian films and series across all genres and for all generations, including much-loved hits like Sacred Games, Bulbbul, Choked: Paisa Bolta Hai and Mighty Little Bheem. The company recently announced a lineup of 17 exciting stories, including Ludo, A Suitable Boy and Mismatched and the upcoming film Gunjan Saxena: The Kargil Girl which will release on August 12. Netflix members can also discover and enjoy stories from other parts of the world, such as Stranger Things, Extraction, Narcos: Mexico, The Protector, Klaus, The Witcher, and Old Guard with Hindi dubs or subtitles. Netflix continues to improve the viewing experience with features like Smart Downloads, parental controls, and the Top 10 row. Last year, Netflix introduced the mobile plan in India for Rs. 199/ month.

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Gunjan Saxena-The Kargil Girl to release on Netflix on August 12

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Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'

BI India Partner

Karan Johar's 'Gunjan Saxena - The Kargil Girl' to directly release on Netflix

PTI

Netflix launches Hindi user interface in India — two years after Amazon Prime Video

Prabhjote Gill

Netflix launches its Hindi user interface

BI India Partner

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