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<ul><li>On Day 3, <keyword id="2805202" type="COMPANY" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword> won 2 Silvers at <keyword id="177378" type="ORGANIZATION" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword>.</li><li>It won the metals in the <keyword id="3203686" type="COMPANY" weightage="20" keywordseo="Digital-Craft">Digital Craft</keyword> and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.</li></ul>On Day 3 of this year’s Cannes Lions, Dentsu Webchutney made us proud by bringing home 2 Silver Lions. While it got its first Silver in the Digital Craft category for its campaign, The 8-Bit Journo for <keyword id="1749887" type="COMPANY" weightage="20" keywordseo="Vice-Media">Vice Media</keyword> under the Real-Time Contextual Content sub-category, the agency, along with <keyword id="3586025" type="COMPANY" weightage="20" keywordseo="Trigger-Happy-Entertainment">Trigger Happy Entertainment</keyword> was awarded the second silver for its campaign, ‘The World’s Most Reported Trailer’ for <keyword id="7522483" type="PERSON" weightage="20" keywordseo="Thappad">Thappad</keyword> in the Entertainment category under the Audience Engagement/Distribution Strategy sub-category. <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> <div type="Youtube" id="jbPdKtaJ-Kk" title="The World’s Most Reported Trailer for Thappad’s Release" thumbUrl="https://i.ytimg.com/vi/jbPdKtaJ-Kk/mqdefault.jpg"></div> Reacting to their continued winning streak at the festival this year, <keyword id="3354572" type="PERSON" weightage="20" keywordseo="Gautam-Reghunath">Gautam Reghunath</keyword>, CEO, Dentsu Webchutney said, "For us, The 8-bit journo and The world’s most reported trailer have been gifts that have kept on giving. They inspire us to do better with this unique Webchutney brand of creativity. I also have to say we’re particularly thrilled with the categories we’re being awarded and shortlisted in. We’ve got 3 diverse pieces of work, including Swiggy’s Better Half recipes, featured across special categories like digital craft, mobile and creative e-commerce - not necessarily categories that work from India is used to shining in. But more than anything, I’m so happy for our talent, both past and present for our success this week. Every single Cannes Lion is a reason to celebrate, let alone the five that’s come our way yet!" We failed to win anything in the Film Craft, Industry Craft, Entertainment for Music and Entertainment for Sport categories.

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions

<ul><li>Thappad starring <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> witnessed a 35% growth in box office collection at ₹6.50 crore. </li><li>The total collection of the film now stands at ₹14 crore. </li><li>In order to sustain the film needs to maintain the business on Monday as well, according to Box office India. </li><li>Most of the films have garnered box office collections much below expectations. </li><li>Popular releases such as "Chhapaak", "Panga", and "Street Dancer 3D” failed to woo people. </li></ul>Thappad starring Taapsee Pannu witnessed a 35% growth in box office collection at ₹6.50 crore on Sunday alone. The film saw a low-key opening of ₹3.07 crore on Friday, its first day of release, in the domestic market despite excellent reviews and positive word of mouth. The total collection of the film now stands at ₹14 crore. In order to sustain the film needs to maintain the business on Monday as well, according to Box office India. The film saw an increase in footfalls in New Delhi, East Punjab, Gurugram, and Faridabad. “The biggest plus for Thappad is a high ratio of business from Delhi NCR which holds strongly on Monday. If Mumbai, Pune and Bangalore can sustain as well then the film should do well,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5971">reported Box office India. </a> <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="5089" retweetcount="224" status="#Thappad jumps on Day 2... Occupancy at metros - target audience - witnesses substantial growth... Needs to maintai… https://t.co/nNf4AJ0kXl" createdat="1583042448000" id="1233995583280558081"></div>

 <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="17350" retweetcount="1258" status="#OneWordReview... #Thappad: POWERFUL. Rating: ⭐️⭐️⭐️⭐️ Anubhav Sinha makes a strong statement yet again. #Thappad a… https://t.co/9xgEl2C3J8" createdat="1582777185000" id="1232882990511869952"></div>

 Thappad — starring Pavail Gulati, Dia Mirza, Ram Kapoor along — highlights how Indian society has normalised the concept of domestic violence. It focuses on a woman's self-respect in a relationship, and how it has been compromised over the ages owing to a certain conditioning of the mind in a patriarchal society. It has received liking from many film stars and politicians including <keyword id="710" type="PERSON" weightage="20" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword> and Smriti Irani. Bollywood actor Sonam Kapoor praised the film and called Taapsee “a clutter breaker.” Union Minister of Women and Child Development Smriti Irani has given a shout-out to Bollywood actress Taapsee Pannu's upcoming film "Thappad" Thapad isn’t the only Bollywood film to get a slow start. Most of the Bollywood films have tanked with <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>'s "Tanhaji: The Unsung Warrior" as the only exception, reported koimoi.com. While Tanhaji raked ₹276.9 crore till date, the only 2020 release that saw decent earnings is "Malang", which made a business of ₹58.04 crore till date. Most of the films have garnered box office collections much below expectations. Popular releases such as "Chhapaak", "Panga", "Street Dancer 3D", "Jawaani Jaaneman", "Shikara", "Love Aaj Kal", "Jai Mummy Di", "Bhangra Paa Le", "Hacked", "<keyword id="8013796" type="PERSON" weightage="20" keywordseo="Happy-Hardy">Happy Hardy</keyword> Aur Heer", "Gul Makai" and "Shimla Mirchi" failed to woo the audience. (with agency inputs) See also: <a href="https://www.businessinsider.in/entertainment/news/ayushman-khurrana-wins-hearts-with-shubh-mangal-zyada-saavdhan-eyes-30-crore-in-3-days/articleshow/74277011.cms">Ayushman Khurrana wins hearts with Shubh Mangal Zyada Saavdhan — eyes ₹30 crore in 3 days</a> <a href="https://www.businessinsider.in/entertainment/news/watch-these-vintage-90s-shows-on-hotstar-sony-liv-and-other-streaming-platforms/articleshow/74393825.cms">Watch these vintage 90s shows on Hotstar, Sony Liv and other streaming platforms</a>

After a slow start, Thappad earns ₹14 crore and excellent reviews in three days

The year of 2022 could be a watershed year for <keyword id="143" type="General" weightage="20" keywordseo="bollywood" source="Orion">Bollywood</keyword>. For the very first time, a lead character in the movie is transgender in Chandigarh Kare Aashiqui starring Ayushmann Khurana and Vaani Kapoor. Called a conversation starter on transgenders, the movie was lauded by many. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Then there was a formulaic Badhai Do starring Rajkummar Rao and Bhumi Pednekar - which is a lesbian and a gay man married to each other, due to family pressure. Increasing roles but not being cast While Bollywood might seem to be taking one step forward, it has brought out many issues – be it roles for the community and of course, casting transgenders for the roles. The apathy towards LGBTQ+ community is also affecting artists who intend to find their place in the showbiz which has been expanding thanks to the number of web series and more under production. Yet, it’s falling short of people to accommodate them. Transgender actor Sushant Divgikar criticises the casting of cisgender actors as transgender characters in Bollywood. This comes as Bollywood is making several movies on gender diversity but tends to cast popular actors instead of the ‘right’ fit. “If a transgender person is not allowed to play a transgender character on screen in a film, they are not allowed to play a man in a film and transgender people are not allowed to play women in a film so what do transgender artists play? transgender trees in the back?” asks Divgikar on his Instagram. Divgikar is quite vocal about challenges faced by <keyword id="1218847" type="General" weightage="20" keywordseo="lgbtq-community" source="Orion">LGBTQ community</keyword> in society and Bollywood. Sharing another such experience on gender disparity on Youtube, Divgikar revealed that they were auditioning for a toothpaste ad when the casting director told them even before they entered the room, “You are too gay for this advertisement.” Yet, not all is lost. A few actors from the community have found their standing. Jim Sarbh, a popular actor who played a key role in the superhit movie Padmavaat, also plays a role in Made in India. In the popular Amazon Prime Video series, he plays a straight character. “It was really difficult playing a heterosexual male so that was a first big challenge that I had to overcome, what cultural significance would be here and whether people will accept it,” <a href="https://www.facebook.com/YesWeExistIndia/videos/1246256258883966/">he said sarcastically in an interview </a>as he believes there is still socia stigma around the community. While the number of shows and movies portraying queer connection are increasing – large numbers are played by A-list actors like Sonam Kapoor, Fawad Khan, Ayushmann Khurana, Manoj Bajpai and more. ‘It was the most challenging film because I have never done such a character before’, <a href="https://indianexpress.com/article/entertainment/bollywood/aligarh-was-most-challenging-film-for-me-manoj-bajpayee/">said Manoj about playing a gay character </a>that was named Siras in Aligarh. India has a long way to go in terms of gender issues and is still struggling to get many aspects like casting and treatment of women. Case in point is the controversy created by Shahid Kapoor’s Kabir Singh which was criticized for toxic masculinity. Thappad was touted to be a response to Kabir Singh. “Everyone should do one thing they feel will take us towards gender equality – and getting rid of stereotypes and conditioning will surely be a step in that direction,” said Tapsee Pannu who played the protagonist in the movie. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/indias-tech-talent-pool-is-from-vizag-indore-and-warangal-thats-where-infosys-tcs-and-others-are-heading/articleshow/92351346.cms">India’s tech talent pool is from Vizag, Indore and Warangal — that’s where Infosys, TCS and others are heading</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/dailyhunt-launches-in-middle-east-north-african-market-is-next-in-line/articleshow/92354230.cms">Dailyhunt launches in Middle East, North African market is next in line</a>

You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists

<ul><li><keyword id="7433188" type="General" weightage="20" keywordseo="SUGAR-Cosmetics" source="Orion">SUGAR Cosmetics</keyword> launches its #BoldAndFree campaign featuring <keyword id="699893" type="General" weightage="20" keywordseo="taapsee-pannu" source="Orion">Taapsee Pannu</keyword>.</li><li>The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free. </li></ul>SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree featuring actress, Taapsee Pannu on Wednesday, 22nd September. <div type="Youtube" id="a5RiQXOnqAM" title="Presenting SUGAR's First TV Commercial feat. Taapsee Pannu | #BoldAndFree | SUGAR Cosmetics" thumbUrl="https://i.ytimg.com/vi/a5RiQXOnqAM/mqdefault.jpg"></div> With Bollywood actress Taapsee Pannu as the face of the campaign, it is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels. The OOH campaign will go live PAN India including metro cities and major Tier I &amp; II cities. The TV Commercial will be aired nationwide in 8 languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu across all prime electronic channels. Taapsee has also made the official announcement on her Instagram profile as she posted the TVC. With over a decade of experience working in Hindi, Telugu and Tamil-language films, Taapsee is known for a wide variety of powerful roles that she has portrayed in women-centric films such as Haseen Dilruba, Thappad, Badla, Pink and Manmarziyaan among others. SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident &amp; bold in their own skin. The narrative of the TV Commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we “feel” – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete. While Taapsee stunningly brings forth this thought in the TVC, the OOH campaign helps create more opportunities for the brand’s messaging to be absorbed and create a larger impact with the audience. Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin. My absolute favourite are the SUGAR lipsticks - love how every colour suits &amp; vibes with the real me. So, if you’re looking for long lasting beauty products to keep up with the unstoppable you and your on-the-go lifestyle, just try SUGAR Cosmetics!” Founded in 2015, SUGAR Cosmetics is currently present in 10,000+ stores across 130+ cities, along with a robust digital presence through the brand owned website and app. SUGAR currently offers 550+ products in makeup and skincare and it known for their matte lipsticks, bold eyeliners, stick foundation, face palettes and more. Their social media popularity has also built a fan following for more than 5 million across all channels. “It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO &amp; Co-founder, SUGAR Cosmetics

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Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions

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After a slow start, Thappad earns ₹14 crore and excellent reviews in three days

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You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists

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Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics

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