You Searched For "Television advertising" and got 16 results
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3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
11 mins read
How a reality TV show became the pivotal demographic in the 2024 election
The popular reality TV show has become the pivotal demographic — and its fans will decide the next …
Juliana Kaplan,Andy Kiersz
2 mins read
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…
Lara O'Reilly
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
5 mins read
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
2 mins read
Crypto prices are back. So are the TV ads.
One sign we're in a crypto revival: Prices are roaring. Another? Crypto companies are advertising o…
Peter Kafka
2 mins read
These new WhatsApp TV ads tell you a lot about the company's growth plans
When a tech company runs ads featuring a sitcom that hasn't been on the air in years, you can make …
Peter Kafka
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
2 mins read
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
2 mins read
Why the Big TV companies aren't 100% completely screwed. Yet.
A new metric that tracks viewership across platforms happens to be the same pitch the TV guys are m…
Peter Kafka
2 mins read
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Amazon, Walmart, and Instacart lead the retail media pack in the US.
Lara O'Reilly
3 mins read
The next phase of the war between Walmart and Amazon will be fought on your TV
Walmart's $2.3 billion acquisition of Vizio broadens the retail giant's advertising reach as it fac…