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<ul><li>Recent estimates of time spent on media consumption pegs the share of <keyword id="6357922" type="ORGANIZATION" weightage="20" keywordseo="Television">television</keyword> at 59% with digital following a close second at 30%. </li><li>Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television in 2019, promoting its various services. </li><li>Meera Iyer, Chief Marketing Officer, Medlife.com lists down the reasons why TV gets the lion’s share of marketing budgets. </li></ul><br />If one was to consider recent statistics, an average adult customer spends nearly 5 hours daily consuming media. Recent estimates peg the share of television at 59% with digital following a close second at 30%. The remaining is made up of other traditional media like print and radio. When you compare the time spent to Adex estimates, TV gets 38%, digital 19%, while print takes the second position at 32% of all marketing spends in the country. In a sense, the ratio of spends to time spent as percentages for both TV and digital are about 64%. Despite this, as a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest in television. The foremost reason for this is the simple rule of marketing which indicates that, provided there is budget available, it is good to invest in the medium where customers spend the maximum time. Why? Here are my top 5 reasons.<br /><br /><strong>Highest Consumption</strong><br /><br />Television has the highest share of screen time, nearly double digital! Going back to economics, it is best to advertise here if you have the spending power. What’s more is that the reach is also better. About 195 million households (~80% of the total) own a television in India, of which 80% are CNS. No other medium is as widely penetrated and coupled with screen time, it’s a clear winner. <br /><br /><strong>Better Recall</strong><br /><br />Television is less cluttered than any other medium. There are about 12K brands advertising on television when compared to the 2 lakh on print and more than a million on digital. This means marketeers stand a better chance at creating memorability and recall on this medium as compared to any other. One can argue that it’s the creative that determines the recall, but for the same spread of good, average and bad creatives across all media, the recall will be higher on television. This is not just due to the lesser clutter but also the higher view time. <br /><br /><strong>Trusted Medium</strong><br /><br />People trust messaging from TV more. According to a Nielsen study , TV trust stands at 68%, ranked below word of mouth (85%), print (71%), and online customer reviews (70 %). Digital ads fared at about 48% to 53%. This goes to show that TV will have a better shot at influencing your brand’s purchase decision and trust. Print can also build trust, but it has far lesser reach and time spent, apart from being quite expensive.<br /><br /><strong>Cost Effective Medium<br /></strong><br />When you compare the cost to reach a 1000 people, while minimum outlay on television for an effective campaign is large, the cost per reach is cheaper than other mediums for comparable duration of ad viewership. Although one does not know if the ad playing on TV has been fully watched, it is estimated that only 9% of digital ads are seen for more than a second. The average time spent on a full-page print ad is about 2.8 seconds. Television is thus a more cost effective medium. <br /><br /><strong>Helps Brand Metrics</strong><br /><br />Last but not the least, television is a medium that works! In my 15 years of experience, I have seen most of the brand and business metrics move with TV spends more linearly as compared to other media. For me personally, the jury is still out on whether the same can be said for any other medium despite having experimented quite a bit now in the two startups I have been a part of. <br /><br /><strong>In conclusion</strong><br /><br />Television is and will remain relevant to marketeers for quite some time to come; the numbers are stacked in its favor after all. Even completely digital businesses like Amazon and Flipkart still use television to drive adoption. While it may seem tongue in cheek, Google, which leads digital AdEx revenues, spent a massive Rs 557 crore on television in 2019 promoting its various services – because it’s proven! <br /><br /><strong>- By Meera Iyer, Chief Marketing Officer, Medlife.com</strong><br />

Television: The marketeer’s darling for brand building and business growth

<ul><li>According to <keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015.</li><li>This growth is the result of the <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> as well as big-ticket properties.</li></ul>The <keyword id="384076" type="ORGANIZATION" weightage="20" keywordseo="television-industry">television industry</keyword> has a lot to cheer for. Data shared by Broadcast Audience Research Council (BARC) has revealed that Week 43 of 2020 witnessed the the highest ever <keyword id="9064221" type="UNKNOWN" weightage="20" keywordseo="ad-volumes">ad volumes</keyword> on television in the last 5 years.<br /><br />According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015 on Television.<br /><br />The festive season and big ticket properties have helped bring on more and more advertising monies onto the medium. Moreover, overall ad volumes are also coming to normal, compared to Week 43 of 2018, bringing respite to the industry.<br /><br />BARC data:<br /><br /><table><tbody><tr><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 80pt; height: 12pt; padding: 0.75pt; border-width: 1pt; border-style: solid; border-color: windowtext;"><b>3rd highest week</b><br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 75pt; height: 12pt; padding: 0.75pt; border-width: 1pt; border-style: solid solid solid none; border-color: windowtext;"><b>Previous week</b><br /><b>(2nd highest)</b><br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12pt; padding: 0.75pt; border-width: 1pt; border-style: solid solid solid none; border-color: windowtext;"><b>Current Week</b><br /><b>(Highest week)</b><br /></td></tr><tr><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-width: 1pt; border-style: none solid solid; border-color: windowtext;">Week 43 2018<br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-style: none solid solid none; border-right-width: 1pt; border-bottom-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext;">Week 42 2020<br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-style: none solid solid none; border-right-width: 1pt; border-bottom-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext;">Week 43 2020<br /></td></tr><tr><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-width: 1pt; border-style: none solid solid; border-color: windowtext;">36.6<br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-style: none solid solid none; border-right-width: 1pt; border-bottom-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext;">37.9<br /></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; height: 12.75pt; padding: 0.75pt; border-style: none solid solid none; border-right-width: 1pt; border-bottom-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; width: 107px;">38.7<br /></td></tr></tbody></table>*Ad Volume in million secs<br /> <br />Growth in week 43 over 2nd highest week has been around 2.1% and the growth in week 43 over the 3rd highest week has been around 5.7%.

BARC: Week 43 of 2020 records highest television ad volumes since 2015

<br /> While most of India is still getting used to the HD phenomenon, the world has been hit by the 4K television saga, also known as the Ultra HD TV. Now, with the likes of <keyword id="6358540" type="CITY" weightage="60" keywordseo="Sony">Sony</keyword>, <keyword id="6356116" type="CITY" weightage="40" keywordseo="LG">LG</keyword> and <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> stepping up the action, these flat panels are making their way to India as well. But the question remains – is it a good choice to invest in one?<br />
<br />
<strong>But first, what is an Ultra HD TV?</strong><br />
A basic full HD TV has a resolution of 1,920 x 1,080 (1080p) and supports 16:9 aspect ratio. This is now supported by most flat panel frames, ranging from 32 to 90 inches. An Ultra HD or 4K TV doubles the pixel amount on the same screen size, but follows the same aspect ratio. The resolution supported by an Ultra HD set is 3,840 x 2,160 (2160p). Similar to a higher pixel photograph that displays more details, a 4K TV will portray better graphics and moving pictures than an HDTV. In addition, the colour density and vividness also get a boost.<br />
<br />
<strong>What’s the difference between an Ultra HDTV and an HDTV?</strong><br /> Both TV sets target general users. Apart from the resolution, there is not much difference between the two. Both support HDMI and composite input. Like the HDTV, an <keyword id="1861831" type="UNKNOWN" weightage="80" keywordseo="Ultra-HD-Television">Ultra HD television</keyword> also supports 5.1 channel surround sound audio and virtual surround sound. However, there are talks that these new-age TV sets will support 7.1 audio channels.<br />
<br />
<strong>So, should one buy an Ultra HDTV in India?</strong><br />
India is just warming up to the concept of high definition viewing and surround sound units. The HD content is starting to flow freely now, but still is not at its optimum. HD movies are available, but there are just 25-30 HD TV channels available from various DTH (direct-to-home) vendors. But at this point, Ultra HD content is not available in any form to the Indian consumer. Yes, movies that will support 4K resolution will soon be available in India, which can be downloaded using the TV itself. They might come to the nearby movie stores as well, but no timeline has been given for that yet. Also, to run 4K movies on these TV sets, users will have to buy Ultra HD movie players as well.<br />
But the biggest hindrance to buying an Ultra HD TV is its price. The cheapest 4K-ready flat screen from leading manufacturers like Sony will set you back by Rs 3 lakh for a 55 inch TV. This is a huge amount to pay for a TV set that does not have the 4K content available in any form. So our suggestion is to wait for the prices to dip south and let the 4K content come to our shores. Then pick one up.<br />

Ultra HD Television: Should You Invest In One?

<p><div class="image-container float_right" style="width:480px"><div class="image"><p class="source"><keyword id="6433339" type="ENTERTAINMENT" weightage="60" keywordseo="Game-of-Thrones">Game Of Thrones</keyword></p><p class="caption">"Game of Thrones" comes in at number one for the second year in a row.</p></div></div>"Game of Thrones" fans really, really like watching the show illegally.</p>
<p>For the second year in a row, the HBO gold mine held onto its title as the most pirated show of the spring 2013 season, <a href="http://torrentfreak.com/top-10-most-pirated-tv-shows-of-the-season-130622/?utm_source=dlvr.it&amp;utm_medium=twitter">according to TorrentFreak</a>.</p>
<p>Nearly as many viewers download it on the file-sharing site <keyword id="280892" type="COMPANY" weightage="60" keywordseo="BitTorrent">BitTorrent</keyword> as watch it on <keyword id="6357922" type="ORGANIZATION" weightage="60" keywordseo="Television">television</keyword> — three times the amount garnered by several of the programs further down TorrentFreak's Top 10 List. The season three premiere was downloaded by a record-breaking 5.2 million people, showing a 25 percent increase compared to last year.</p>
<p>When director David Petrarca was asked about the unprecedented <keyword id="6358364" type="COMPANY" weightage="60" keywordseo="piracy">piracy</keyword> ratings earlier this year, he responded, NBD. <a href="http://www.smh.com.au/entertainment/tv-and-radio/downloads-dont-matter-20130226-2f36r.html#ixzz2LywE7AZ2">The Sydney Morning Herald reported</a> that Petrarca said illegal downloads don't matter because the show capitalizes on "cultural buzz."</p>
<p>"That's how they survive," <a href="http://torrentfreak.com/piracy-doesnt-hurt-game-of-thrones-director-says-130227/">Petrarca said</a>.</p>
<p>"The <keyword id="506666" type="ORGANIZATION" weightage="60" keywordseo="Big-Bang-theory">Big Bang Theory</keyword>" and "<keyword id="219771" type="ENTERTAINMENT" weightage="60" keywordseo="How-I-Met-Your-Mother">How I Met Your Mother</keyword>," round out the TorrentFreak list's top three, with 2.9 million and 2.85 million downloads, respectively. </p>
<p>Check out the views per single episode below.</p>
<table style="margin-left: auto; margin-right: auto;" border="0" cellspacing="10" cellpadding="10"><caption><strong>Most Downloaded TV Shows On BitTorrent, Spring 2013</strong></caption>
<tbody>
<tr>
<td><strong>Rank</strong></td>
<td><strong>Show</strong></td>
<td>
<p><strong>Est. downloads </strong></p>
</td>
<td><strong>US TV viewers</strong></td>
</tr>
<tr>
<td>1</td>
<td>Game of Thrones</td>
<td><span>5,200,000</span></td>
<td><span>5,500,000</span></td>
</tr>
<tr>
<td>2</td>
<td>The Big Bang Theory</td>
<td><span>2,900,000</span></td>
<td><span>20,000,000</span></td>
</tr>
<tr>
<td>3</td>
<td>How I Met Your Mother    </td>
<td><span>2,850,000</span></td>
<td><span>10,510,000</span></td>
</tr>
<tr>
<td>4</td>
<td>The Walking Dead</td>
<td><span>2,700,000</span></td>
<td><span>12,420,000</span></td>
</tr>
<tr>
<td>5</td>
<td>Hannibal</td>
<td><span>2,100,000</span></td>
<td><span>4,380,000</span></td>
</tr>
<tr>
<td>6</td>
<td>Vikings</td>
<td><span>1,900,000</span></td>
<td><span>6,210,000</span></td>
</tr>
<tr>
<td>7</td>
<td>Arrow</td>
<td><span>1,850,000</span></td>
<td><span>4,140,000</span></td>
</tr>
<tr>
<td>8</td>
<td>The Vampire Diaries</td>
<td><span>1,800,000</span></td>
<td><span>3,180,000</span></td>
</tr>
<tr>
<td>9</td>
<td>Modern Family</td>
<td><span>1,750,000</span></td>
<td><span>12,520,000</span></td>
</tr>
<tr>
<td>10</td>
<td>Revenge</td>
<td><span>1,700,000</span></td>
<td><span>9,740,000</span></td>
</tr>
</tbody>
</table>

The 10 Most Pirated Shows On Television

<p><div class="image-container float_right click-to-enlarge"><div class="image"><a title_source="AP Photos/David Kohl" title_caption="The Bengals bench during last week's game against the Baltimore Ravens." class="zoomin" href="http://static5.businessinsider.com/image/52c7323669bedd48420e77cc-960/bengals-thumb-2.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source">AP Photos/David Kohl</p><p class="caption">The Bengals bench during last week's game against the Baltimore Ravens.</p></div></div>As of Thursday morning, thousands of tickets remained for the Chiefs-Colts game, the Chargers-Bengals game, and the 49ers-Packers game.</p>
<p>And if one of the games did not sell out, there would be a blackout, meaning it would not be televised in the home team's region.</p>
<p>By Friday afternoon, sponsors stepped in and prevented a catastrophe, purchasing a combined 21,000 tickets.</p>
<p>The midwestern supermarket company Meijer <a href="http://www.businessinsider.com/meijer-buys-tickets-for-colts-game-donates-them-to-military-families-2014-1">bought up 1,200 tickets</a> for Indianapolis Colts fans. P&amp;G and regional supermarket Kroger <a href="http://espn.go.com/nfl/playoffs/2013/story/_/id/10236672/2013-nfl-playoffs-indianapolis-colts-get-sellout-cincinnati-bengals-green-bay-packers-wait">purchased "thousands" of tickets</a> for Bengals fans in Cincinnati. And a team of the Packers' corporate sponsors led by Associated Bank <a href="https://twitter.com/AdamSchefter/status/419165171324440576">saved Green Bay from potential chaos</a>.</p>
<p><span style="line-height: 1.5em;">In each case, the sponsor-bought tickets will be available for free to military veterans and their families.</span></p>
<p>Such a decision from a sponsor builds the brand's image and is certainly a nice gesture to those who serve our country, but it also allows their commercials to be seen on thousands on <keyword id="6357922" type="ORGANIZATION" weightage="60" keywordseo="Television">television</keyword> screens during the game's broadcast.</p>
<p>It is not uncommon for sponsors to buy remaining tickets to prevent a blackout, but for it to happen on such a large scale (21,000 tickets!) is embarrassing for the NFL and will require its attention.</p>
<p>No one seems to argue that the decline in ticket sales is related to a decline in fan support.</p>
<p>Rather, the NFL argues that it is due to an improved home viewing experience, with the popularity of HD broadcasts.</p>
<p>ESPN's <a href="http://espn.go.com/blog/nflnation/post/_/id/111127/inside-slant-closer-look-at-playoff-tickets">Kevin Seifert</a> thinks that is likely a big reason, but not the only one the NFL should be focusing on:</p>
<p>"It should also understand, however, that ticket prices, outdoor weather, harsh ticket policies, and, yes, drunken fans are also contributing factors..."</p>

How Sponsors Saved Three Of This Weekend's Four NFL Playoff Games From Not Being Locally Televised

<ul><li>As online video streaming services are spreading like wildfire and becoming an important part of people's lives, the <keyword id="384076" type="ORGANIZATION" weightage="20" keywordseo="television-industry">television industry</keyword> is also witnessing a <keyword id="413033" type="ORGANIZATION" weightage="20" keywordseo="digital-revolution">digital revolution</keyword>.</li><li>Although the viewing habits are on the cusp of a change, it will still take some time for the digital revolution to penetrate pan-India.</li><li><keyword id="1360010" type="PERSON" weightage="20" keywordseo="Ravi-Adhikari">Ravi Adhikari</keyword>, Promoter/Creative Director, <keyword id="3517320" type="ORGANIZATION" weightage="20" keywordseo="sab-group">SAB Group</keyword> writes about how this digital revolution will also help in the revival of the television industry.</li></ul><br /><keyword id="515955" type="ORGANIZATION" weightage="20" keywordseo="Cable-Television">Cable television</keyword> has been entertaining the world for more than half a century now. The TV industry has evolved enormously over the years from the black and white variant to colour, big boxes to flat screen, and numbered TV channels booming into countless channels that we are offered today. The class is more inclined towards digital platforms but TV still enjoys the bigger chunk of the audience which is the mass. The kind of content produced for both the platforms should be differentiated on these dynamics. Although the viewing habits are on the cusp of a change, it will still take some time for the digital revolution to penetrate pan-India.<br /><br />Nonetheless, the television industry is in the midst of a digital revolution. Online video streaming services have been spreading like wildfire, empowering consumers to watch what they want, when they want, and where they want. The ramifications of this for the TV industry, per se, have been adverse as networks, with their timeless legacy of linear programming (such as airing news, sports and entertainment at pre-set times) are fighting to stay relevant. Cable and satellite companies, too, have seen their traditional bundles come under attack from a range of streaming offerings. Content producers are striving hard to develop hit shows that would help TV networks and <keyword id="9947510" type="UNKNOWN" weightage="20" keywordseo="digital-aggregators">digital aggregators</keyword> differentiate themselves and capitalize on constantly evolving consumer preferences. <br /><br />Therefore, the TV industry needs evolution rather than revolution to fight the digital boom. The digital industry has seen a growth of 39% over the last few years whereas the TV industry has seen a growth of 10% over the last few years. The growth for the TV industry may not have been as phenomenal as the growth of the digital platforms but the positive side to it is that there is growth nevertheless. And till the time there is growth, there is hope. The first digital revolution occurred in the music industry, that witnessed a transition from radio and physical music ownership like cassettes, CDs and music download websites to music streaming digital platforms. A similar shift is happening in the TV viewing habits. <br /><br />Despite the consumption of video on digital platforms being on the rise in the country, the good old television continues to have an edge in terms of penetration and has large headroom left to fill. In 2019, it was the cable TV that led the market followed by satellite and terrestrial television. Indian broadcasting and the cable TV market is anticipated to go through a robust rate of growth in the near future.<br /><br />The major factors contributing to the rise of the market in India are favourable rules and regulations, technological advancements and ever-growing investment opportunities in the broadcasting and cable TV market. The increasing demand for TV sets, especially in the rural areas, is also one of the key factors supporting the rise of this segment. Further, the emerging entertainment industry with an increasing demand for international TV channels and shows are expected to further propel the growth of the TV market through 2025. With the entry of various Multi System operators (MSOs) in recent times, India has witnessed a surge in the active subscriber base. The digitization of cable TV in India is at an advanced stage with the market being driven by content innovation and variety in the product offerings. <br /><br /><br />TV industry should play on its strengths which is the enormous reach that it enjoys as compared to the digital platform. For brands, TV is an easier and more straightforward way of communicating with and reaching their consumers through advertising. However, for TV to evolve digitally, it is needed that the players in the industry come up with ways to provide real-time data for advertisers, which is otherwise being made possible by the digital platforms. <br />Also, the TV industry needs to devise a way to bring down the inventory wastage by designing campaignsthat are more targeted towardsthe relevant audience, as is already being done by the digital advertisers.Soon, the TV industry will witness the rise of more event-based programming such as screening of live sports and events (award shows, news, concerts, etc.). Similar to the shift in the TV industry scenario, in the coming times, there will be another revolution in the digital space with the emergence of gaming and interactive shows. <br />Summing it up<br />Television is and will continue to be the biggest medium for the foreseeable future in India. For the next 10 years at least TV and appointment viewing will continue in the country. And the reason behind this is that TV is extremely affordable. The numbers definitely showcase a strong growth in the TV universe. Even for brands looking to advertise, TV shall remain the preferred medium of choice and this behaviour will not change so suddenly. <br /><br /><br />

How the digital revolution is leading the path to revival of the television industry

<br />
<br /> The <keyword id="142287" type="UNKNOWN" weightage="20" keywordseo="television-broadcast">television broadcast</keyword> in India started with an experiment in Delhi on September 15, 1959. The broadcast was done with a small transmitter and a makeshift studio. Since then, there have been thousands of shows belonging to different genres and catering to different audiences.<br /> Here is a quick look at the first <keyword id="34903" type="UNKNOWN" weightage="20" keywordseo="indian-shows">Indian shows</keyword> from different genres. <br />

This Is How It Began: The 11 Shows Of Indian Television

<div style="float: right; margin: 15px 0 20px 20px;"><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2"><a href="https://static-ssl.businessinsider.com/category/chart-of-the-day"> </a></td></tr><tr><td><a href="http://www.businessinsider.com/category/chart-of-the-day"></a></td><td><a href="http://www.businessinsider.com/russell-wilson-seattle-seahawks-contract-2015-7"></a></td></tr></tbody></table></div><p>As <a href="http://www.businessinsider.com/subscription-video-services-are-benefiting-as-cord-cutters-look-for-cheaper-ways-to-access-tv-shows-and-movies-2015-4">more and more "cord cutters" ditch cable</a>, ESPN is seen as <a href="http://www.businessinsider.com/espn-cable-tv-sports-contracts-broadcast-rights-2014-12">the biggest reason cable television is not going the way of the dodo anytime soon.</a> The biggest reason for that is live sports, the one thing that people still have to watch as it airs. But even when it comes to ESPN, there are still some troubling signs, as you can see in the chart below.</p><p>After a meteroic rise that saw the number of homes with ESPN surpass 100 million in 2011, that number has been in steady decline, dropping 7.2% to 92.9 million in just four years. If ESPN and their family of networks are seen as the key to cable television, the industry is in serious trouble. </p><p>It is hard not to see this chart and link it to the <a href="http://www.businessinsider.com/cost-cutting-is-coming-to-espn-2015-7">cost-cutting going on at the network</a>, and the <a href="http://www.businessinsider.com/espn-saved-10-million-in-simmons-olbermann-cowherd-salary-2015-7">$10 million ESPN saved</a> by letting three of their most prominent voices walk away.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Cork Gaines/Business Insider</span></p></div><p></p></div></div></p><p>Of course, this doesn't mean ESPN is in trouble. The network is still able to charge cable carriers $6.04 per subscriber, $4.56 more than any other network, <a href="http://blogs.wsj.com/numbers/how-much-cable-subscribers-pay-per-channel-1626/">according to the Wall Street Journal</a> and their digital properties reached more than 75 million unique viewers in 2014.</p><p>But as the number of cable subscribers dwindles, ESPN is already looking at alternatives that could eventually include <a href="http://www.businessinsider.com/disney-is-toying-with-selling-espn-as-a-standalone-service-2015-7">a standalone subscrition option for ESPN</a>. Once that happens, cable television will change forever.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/arod-money-alex-rodriguez-yankees-million-salary-baseball-birthday-highest-paid-2015-7">How Alex Rodriguez, the highest-paid player in MLB history, makes and spends his $400 million </a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="12bnVpdjqafkr6jq8nyPFapNVVttflrw" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The scariest chart in cable television

<ul><li>In December 1996 the United Nations proclaimed 21 November as <keyword id="5997348" type="General" weightage="20" keywordseo="world-television-day" source="Orion">World Television Day</keyword> commemorating the date on which the first World Television Forum was held in 1996. </li><li>This year, <keyword id="3158083" type="General" weightage="100" keywordseo="star-india-network" source="Orion">Star India Network</keyword> has decided to dedicate this day to DTH and cable community. </li></ul>On the occasion of World Television Day, the <keyword id="17943" type="General" weightage="80" keywordseo="star-india" source="Orion">Star India</keyword> network has exemplified the role played by DTH and Cable operators in enhancing the consumer’s TV viewing experience through the launch of the campaign, #StarKaNaman. The campaign portrays the TV distribution affiliates as the consumer’s extended family, in a country that thrives on television as a staple source of entertainment. <br /><br />The brand film creatively showcases the value that the DTH and Cable fraternity add through their deep-rooted understanding of the consumer. The campaign is a tribute to the ecosystem whose relentless efforts offer viewers an escape from mundane chores and brings together the entire family through delightful TV entertainment. <br /><br /><div type="twitter" handle="starindia" handlename="Star TV Network" image="http://pbs.twimg.com/profile_images/1039522852670726144/odRzVh1F_normal.jpg" favoritecount="3" retweetcount="2" status="This #WorldTelevisionDay, we celebrate our Cable and DTH partners who have been delighting millions of homes with T… https://t.co/dsXDRN0Okx" createdat="1637238645000" id="1461310910635540485"></div><br />“We at the Star India network are grateful to our DTH and Cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content. Their deep-rooted understanding of the viewers is a result of many years of association that their last mile teams have built on ground. Their efforts to go out of the way to understand the household entertainment needs and provide customized solutions is truly commendable. #StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India,” said Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star &amp; Disney India.<br /><br />The brand film opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches, and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.<br /><br />The campaign will be aired on Star India network channels on 19th, 20th and 21st November in seven languages.<br />

Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity

<ul><li>Total TV viewership has shown consistent growth in the last 12 weeks. Advertising volumes are slowly getting back to normal.</li><li>Growth in current week vs pre-Covid period is seen across both Primetime (3%) and Non-Primetime(44%).</li><li>Overall smartphone usage is slightly lower than pre-COVID levels. The drop in the recent weeks is on account of time on banned apps getting reduced.</li></ul><br />In what will come as a relief for Television broadcasters and the advertising segment in general, the latest BARC &amp; Nielsen reveals that ad volumes on Television during the <keyword id="388105" type="PERSON" weightage="20" keywordseo="unlock">unlock</keyword> phase has now surpassed pre-Covid volumes by about 12%. The report revealed that the inventory of the top 10 advertisers increased by 34% in the unlock period as compared to the pre-Covid period.<br /><br />Meanwhile, this year's Independence Day event garnered 4.6 billion viewing minutes, which was the highest viewership in the last 2 years. Interestingly, it was higher than all the previous PM addresses during COVID.<br /><br />These findings are part of the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media. <br /><br />With GECs back with fresh content, their share grew back to pre-Covid levels.<br /><br />    <div type="image" title="GEC share" msid="77786110" hostid="261"></div><br />There has also been a consistent increase in advertiser count in July and August.<br /><br />    <div type="image" title="Advertiser count" msid="77786161" hostid="261"></div><br />While FMCG is still the biggest spender, the contribution of e-commerce and education is also steadily on the rise.<br /><br />    <div type="image" title="Category inventory" msid="77786221" hostid="261"></div><br /><br />Here are some other key highlights of the report:<br /><br /><ul><li>Total TV viewership has shown consistent growth in the last 12 weeks – Current week Daily Average Reach is 7% higher and Average, Daily Time Spent is 13% higher than pre-COVID period. </li><li>Growth in current week vs pre-Covid period is seen across both Primetime (3%) and Non-Primetime(44%) and also across HSM and South markets. </li><li>Overall smartphone usage is slightly lower than pre-COVID levels. The drop in the recent weeks is on account of time on banned apps getting reduced.</li><li>On TV, share of different genre is more or less back to pre-COVID levels – Original programming bringing back the GEC genre both in HSM and South Markets; News and Movies see a growth in Primetime.</li><li>On Smartphones - revival seen in shopping (surpasses Pre-COVID levels in recent weeks), Education and Video Conferencing continues to grow - almost 1 in 5 people accessing them, Overall time spent on Video Streaming returns to pre-COVID levels.</li><li>Independence Day event garnered 4.6 BN viewing minutes – highest viewership in last 2 years – also higher than all the previous PM addresses during COVID.</li><li>Live Telecast of Ayodhya Bhoomi Pujan garnered 7.3 BN viewing minutes.</li><li>On Content viewed on Smartphones - Sushant Singh starrer “DilBechara” tops Movie Charts in Week 1 of release, followed by action thriller “Khuda Hafiz”, “Mastram” continues to top the Original Series charts, followed by “Bandish Bandits”, “Dangerous” &amp; “Aarya”, Share of time spent on Syndicated series on OTT increases as new programming resumes.</li><li>AD Volumes in Unlock period surpassed Pre-Covid Volumes by ~12% - Top 10 Advertiser inventory increased by 34% in Unlock period compared to Pre COVID period.</li></ul><br /><br />

Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

<p><div class="image-container float_right" style="width:480px"><div class="image"><p class="source">Getty Images/Justin Sullivan</p></div></div><keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword> <keyword id="6357922" type="ORGANIZATION" weightage="60" keywordseo="Television">television</keyword>! </p>
<p>There's a new report today that <a href="http://www.businessinsider.com/apple-still-cant-figure-out-how-to-do-a-good-television-2013-8">Apple is talking to content companies about doing channels as apps on a television set</a>. Or not. It also really wants to work with cable companies. </p>
<p>We don't know what's going on, but it sure sounds like Apple can't get what it wants. </p>
<p>And this shouldn't be a surprise. <keyword id="6357934" type="PERSON" weightage="60" keywordseo="Steve-Jobs">Steve Jobs</keyword> laid out why the TV industry is a mess in 2010. Nothing has changed. </p>
<p>We just ran this quote, but it's worth running again. </p>
<p>Anytime you read about Apple and TV industry, just remember this from Steve Jobs.</p>
<p>The break through for an Apple TV isn't going to be about hardware or software, it's going to be about making good deals, and figuring out the best, most profitable way to take an Apple TV to the market. </p>
<p>Clearly Apple hasn't landed on the right formula just yet. </p>
<p>Here's Jobs:</p>
<p style="padding-left: 30px;">"The problem with innovation in the television industry is the go to market strategy.</p>
<p style="padding-left: 30px;">The television industry fundamentally has a subsidized business model that gives everybody a set top box for free, or for $10 a month. And that pretty much squashes innovation because no one is willing to buy a set top box. Ask <a href="http://tivo.com/" target="_blank" title="" class="skimwords-link" data-skimwords-id="874570" data-skimwords-word="tivo" data-group-id="0" data-skim-creative="300001" data-skim-product="874570">TiVo</a><span></span><span></span>. Ask Replay TV. Ask Roku, ask Vudu, ask us, ask Google in a few months. Sony's tried, Panasonic's tried, we've all tried. So, all you can do is add a box onto the TV system.</p>
<p style="padding-left: 30px;">You can say … I'll add another little box with another one. You end up with a table full of remotes, cluster full of boxes, bunch of UIs. The only way that's ever gonna change is if you really go back to square one and you tear up the set top box and design it with a consistent UI and deliver it to the customer in a way they're willing to pay for it. Right now there's no way to do that. So that's the problem with the TV market.</p>
<p style="padding-left: 30px;">We decided, do we want a better TV or a better phone? The phone won out because there was no way to get it to market. What do we want more? A better tablet or a better TV? Well, probably a better tablet. but it doesn't matter because there's no way to get a TV to market. The TV is going to lose until there is a viable go-to-market strategy, otherwise you're just making another <span class="skimwords-potential">TiVo</span>.</p>
<p style="padding-left: 30px;">That make sense?</p>
<p style="padding-left: 30px;"><span>It's not a problem of technology, it's not a problem of vision, it's a fundamental go-to-market problem.</span></p>
<p style="padding-left: 30px;"><span></span><span>There isn't a cable operator that's national, there's a bunch of operators. And it's not like there's GSM, where you build a phone and it works in all these other countries. No every single country has different standards. It's very 'tower of babble-ish', not that's not the right word. Balkanized. I'm sure smarter people than us will figure this out. But when we say Apple TV is a hobby, that's why we use that phrase."</span></p>

This Is The Only Thing You Need To Read About Apple And Televisions Right Now

<p><span style="line-height: 1.5em;">If you have an Internet connection, you can probably ditch your pricey cable television subscription without noticing even a hiccup in your viewing habits. You'll still be able to watch all the shows you love, and will even find some new favorites.</span></p>
<p>By combining a number of streaming services, you can enjoy almost all the same programming you get out of a cable subscription while saving money in the process.</p>
<h3>Netflix - $7.99 per month</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Getty Images Latam </span></p></div><p></p></div></p>
<p><a href="http://www.netflix.com/">Netflix</a> <span style="line-height: 1.5em;">is a gilded repository of filmed entertainment. It's probably the most ubiquitous streaming service out there, best known as a source for movies while also offering full seasons of television and its own original content (</span><em style="line-height: 1.5em;">House of Cards</em><span style="line-height: 1.5em;">, anyone?).</span></p>
<p>We love Netflix for its two distinct type of "new releases" - the stuff that's fresh from the movie theaters, and the older-but-still-great stuff that Netflix acquires the rights to and makes available to its customers.</p>
<h3>Hulu+ - $7.99 per month</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Screenshot</span></p></div><p></p></div></p>
<p><a href="http://www.hulu.com/plus">Use Hulu+</a> for watching your TV shows a day or two after they've aired. It covers plenty of cable and broadcast channels' content, from The Good Wife to The Daily Show to Saturday Night Live (all the way back to season one!).</p>
<p>There are minimal ads, but we consider that a reasonable trade for such quick turnaround time in streaming new shows.</p>
<h3>Aereo - $8 per month</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Aereo</span></p></div><p></p></div></p>
<p><a href="https://aereo.com">Use Aereo</a> to keep up with live sporting events or other special television happenings.</p>
<p>Aereo takes your area's over-the-air television signals and puts the, online. Your monthly fee pays to rent a physical antenna in a data center, where it picks up signals and sends them straight to your computer or device. Because it's online, Aereo has some handy DVR-like features built into its service, letting you pause live TV and record shows for later.</p>
<p>Aereo is the only streaming service able to effectively offer live sporting events since it's capturing a signal that's already going out over the airwaves in realtime.</p>
<p>The downside here is geographic - Aereo is limited to some major cities. <a href="https://aereo.com/coverage">Check out the company's site</a> to make sure you're included.</p>
<h3>Amazon Instant Video - free with Amazon Prime membership</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Screenshot</span></p></div><p></p></div></p>
<p>You might consider this Amazon's response to Netflix. I've always thought of Amazon's Instant Video streaming service something of a nice-to-have rather than an essential outlet for streaming media junkies. You can <em>generally</em> find its offerings elsewhere, but don't be fooled - there are still some great gems tucked away.</p>
<p>If you're an Amazon Prime member, the best part is that you already pay for the service, so start taking advantage of it. Download <a href="https://itunes.apple.com/us/app/amazon-instant-video/id545519333?mt=8">the free iOS app here</a>.</p>
<h3><span>HBO GO - must be an HBO subscriber</span></h3>
<p><span><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Screenshot</span></p></div><p></p></div></span><span style="line-height: 1.5em;">This one's straightforward - if you should happen to subscribe to HBO, you can take advantage of HBO GO, the streaming service that makes all HBO content available on-demand. This includes its original series, documentaries, as well as whatever movies it's playing at that time.</span></p>
<h3>Apple TV - $99</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Screenshot</span></p></div><p></p></div></p>
<p>Want to take advantage of streaming media, but want it on your TV? <a href="http://www.apple.com/appletv/">The Apple TV</a> pulls together Netflix, Hulu+, HBO GO, and more to turn your television into a proper media center. If you have an Apple computer at home, that only makes it more capable. You can stream your music and movies to the TV, or even mirror the desktop over Wi-Fi.</p>
<h3>Roku 3 - $99</h3>
<p><div class="KonaFilter image-container"><div class="image"><p class="source"><span>Screenshot</span></p></div><p></p></div></p>
<p>If you want Apple TV-like functionality without the Apple brand name attached, <a href="http://www.roku.com/products/roku-3">Roku is your best bet</a>. Stream TV, watch movies, and even play games. We love the fact that t<span style="line-height: 1.5em;">he remote control even has a headphone jack so you can listen to shows without disturbing anyone.</span></p>

How To Stop Paying For Cable Television

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>AP/Michael Conroy</span></p><p class="caption"> Pop star Katy Perry performed at the 2015 Super Bowl halftime show. </p></div><p></p></div></div>Nielsen released its annual "<a href="http://www.nielsen.com/us/en/insights/news/2015/tops-of-2015-tv-and-social-media.html">Tops of 2015: TV and Social Media</a>" report this week. In it they reveal the top-10 most watched television events of the year. </p><p>Sports dominated with eight of the most watched telecasts, all of them either a college or NFL game or post-game show during January and February 2015. Each drew upwards of 28 million viewers. "The Blacklist," the only television series to have an episode make the list, got a giant bump from airing right after Super Bowl XLIX coverage. </p><p>Scroll through for the biggest TV events of the year:</p>

The 10 biggest television events of 2015

<ul><li>Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry.</li><li>Broadcasters spent the first half of 2021 recovering from the impact of multiple lockdowns but the festive season helped the industry get back on its feet.</li><li>As we move forward this year, a few industry experts tell us about new opportunities that 2022 will bring forth for the broadcast industry.</li></ul>With cancellations of live events and sports and no scope to produce fresh General Entertainment Content, the broadcast industry faced a huge creative challenge and financial burden in 2020. However, the television industry was quick to find its ace card -- they started re-airing their classic shows and movies to woo their audience. The return of old mythological shows like Ramayan and Mahabharat from the 90s not only led to an exponential rise in viewership but also increased advertisers’ count. These shows soon became the main source of entertainment among Hindi GECs, and both adults and kids watched the epic stories together. With the audiences stuck at home, television was quick to break its viewership records. Doordarshan had announced that Ramayan became the world's most-watched show on April 16, 2020 with 7.7 crore viewers. Doordarshan’s average daily viewers also grew by 62 million. The need for escapism, news updates and knowledge also increased in times of trouble, creating a need for content.<br /><br />As the lockdown restrictions eased in the country, GECs resumed their production in phases and the great advertising carnival of IPL brought the much-needed cheer for the broadcast industry and consumers in September. The year 2020, undoubtedly, had a far-reaching impact on consumer behaviour and their viewing patterns changed in 2021. Despite economic challenges that were accelerated with the second wave of COVID-19, legacy advertisers continued to increase spends on TV and starts-up were the biggest advertisers on IPL 2021. <br /><br />The second wave did take the industry a step back but television recovered gracefully as the festive season began in August. As per BARC, Ad Volumes on TV for September 2021 was the highest since 2019, which was 15%. The highest spurt was observed for Bhojpuri language channels, where ad volumes were more than double that of 2019, and 38% higher than in 2020. While Hindi language channels account for the largest share of TV advertising, Tamil and Telugu language channels witnessed robust growth over 2020. <br /><br />At the same time, with new changes in viewing patterns after the pandemic, over-the-Top platforms also posed a big threat to television viewership. However, broadcast players started realigning their goals, understanding these changing patterns and adopting agile approaches for content development. As a result, broadcasters have been working towards tailor-making their content that is adept to multiple platforms’ front-end user interfaces. This approach accelerated digital transformation in the broadcast industry by a few years and helped us believe that television and digital are indeed capable of growing hand-in-hand in India. This trend will continue to take shape further in 2022 as well. <br /><br />So as we move forward this year, the broadcast industry is optimistic about rising to its full strength together. We spoke to a few industry experts to discuss what lies ahead. Here’s what they said: <br /><br /><strong>Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network:</strong><br /><br /><br />Homegrown kids’ content is definitely the one trend to watch out for. In 2021, WarnerMedia India’s kids’ entertainment channels, Cartoon Network and POGO launched several successful shows that celebrate Indian flavors as relevant localized content continues to hold sway among Indian viewers. According to FICCI-EY media and entertainment industry report (March 2021), regional languages will make up 60% of television consumption by 2025. This has dictated our strong hold on the pulse of the Indian audience and is reflected in our continued investment in homegrown content. This trend also means there is a massive opportunity for the wider animation industry sector in India – from creation and production to developing talent.<br /><br />Our fans-first strategy has shaped the “glocal” approach to our kids’ business in India. One that is focused on world-class animation and relatable stories. 100% homegrown shows and international content localized to suit Indian viewing preferences will continue to rule the roost.<br /><br /><strong>Anu Sikka, Head of Content Creation, Channel Strategy &amp; Research at Kids Cluster, <keyword id="187712" type="General" weightage="20" keywordseo="viacom18" source="Orion">Viacom18</keyword>:</strong><br /><br /><br />Engaging viewers in a language they best understand is essential in order to deliver great experiences. As content creators, it is important to narrate stories in a way that young dynamic minds can understand, relate and build a strong affinity. In India, with an exponential growth in the consumption of regional language content, viewers are keen on engaging with the characters in a language of their choice, thereby leading to larger brand visibility and deeper engagement levels. An increase in multi-lingual content will be the key driver for growth in the television industry. Curating multi-lingual content will lead to audiences developing an unbreakable bond with the storyline and its characters and further strengthen the relationship with the brand.<br /><br />Ruchir Tiwari, Cluster Head - Hindi Movie Channels, ZEEL:<br /><br /><br />In 2021, there was a lot of acceleration because of the pandemic in terms of content consumption. It is evident in the way many billions of Indians have consumed long form content, multi-language content. Predominantly for the Indian market, expectations of the audience are very, very clear. What this is going to do is force all content makers to make good content. I think, right now, whatever the ratio of good content is -- the success rate was never very high because good content is a complex game plan. Now, 2022, it will be an opportunity as well as a challenge to the content creators to make compelling content and then the creators will start from this point of personal development. For me, compelling good content is a must have. Without that, there is no way out and that's the biggest opportunity we all have as an industry.<br /><br /><strong>Simran Hoon, CEO, The Q:</strong><br /><br /><br />With the hyper-dynamic market confusion and change in viewers’ preference, the manner and method of storytelling has gained prominence. Innovation in storytelling is hence the need of the hour and this will be one of the strongest trends that will emerge in the coming year. GEC’s will have to re-strategize to showcase content that is not just original and relevant but also interactive and engagement-driven.<br /><br />Another trend for 2022 is how content on Television is viewed. TV will be seen as a medium of entertainment and not ‘the destination.’ The Q has been an early adopter of this trend and has built itself in a unique style with our multi-platform availability.<br /><br /><strong>Anshul Ailawadi, Business Head – Youth, Music and English Entertainment, Viacom18:</strong><br /><br /><br />While 2021 was about optimism and perseverance, 2022 will be about taking bold bets and experimenting with content. The last 2 years have accelerated several shifts in consumer preferences and habits. Creators are now focussing on different feedback loops as markers of success instead of conventional viewership metrics. Content is being consumed in so many ways, it’s hard to assess (accurately) the potential of a story at the time of greenlighting it. We will see new concepts, new storylines and new faces across genres as age-old rules are tested, and at times, even broken.<br />

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