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New Delhi: India is set to enter a transformative "smartphone era" for cars in 2025, with the introduction of vehicles featuring 5G M2M connectivity and advanced AI technologies, according to the latest findings from Techarc's India Connected Consumer Report 2025. The report said the automotive sector will skip 4G and will enable connectivity using the latest 5G cellular technology. It observed that consumers are interested in spending money on improving the value proposition in terms of features, quality and experience rather than exploring too many smart devices. "22 per cent of the respondents shared about considering optimising their smart devices portfolio. Among the new set of categories, smart/connected cars is generating high interest among consumers. 55 per cent of the respondents said that they have come across news or information about smart/connected cars in recent times," it said. Starting in 2025, passenger cars in India will be equipped with 5G M2M connectivity, on-device GenAI, and cloud connectivity, making advanced technologies accessible across various price segments, it added. In-vehicle computing and artificial intelligence (GenAI), along with cloud applications, will become essential components of cars, enabling real-time data processing to support drivers effectively. Most cars priced at Rs 20 lakh and above will feature these technologies as standard. The cumulative revenues from automotive chipset companies have already surpassed USD 1.5 billion, with companies like Qualcomm and MediaTek leading the market. Some of the familiar applications that consumers will be able to use while driving include communication apps for audio/video conferencing, OTT entertainment apps, music streaming, podcasts, online shopping, vehicle maintenance, and servicing. "With connectivity and the technologies it brings to the cars, the future of the automobile sector will be fundamentally determined by the auto-technologies that will influence the overall experience, performance, comfort, safety and entertainment available to the drivers as well as the passengers. "So far, such features were seen as luxury or high-end experiences. But starting 2025, many of these will become mainstream for cars in India," Techarc AutoTech Analyst Sadat Ahanger said. With 22 automobile manufacturers producing nearly 5 million passenger vehicles annually in India, the country is poised to become a leader in the global 5G M2M market within the next few years, the report said. About 21 per cent of respondents said MG Motors is the leader in providing <keyword id="24016739" type="General" weightage="20" keywordseo="connected-cars-in-India" source="keywords">connected cars in India</keyword>, followed closely by Kia Motors at 18 per cent and Tata Motors at 15 per cent, it added. Hyundai and Maruti Suzuki also ranked among the top-five brands in this category. The report draws insights from a survey of 4,500 "connected consumers" across metro and non-metro cities. The report defined a connected consumer as one owning at least 3 smart devices in addition to a smartphone.

India to shift to 'smartphone era' for cars embracing 5G, advanced AI in 2025: Report

<ul><li>The pandemic has accelerated the pace of digital adoption in the country and the <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> segment has seen a resulting boom.</li><li>The proliferation of connected devices is also helping in making the experience more convenient and seamless.</li><li><keyword id="1164639" type="General" weightage="20" keywordseo="manish-kalra" source="Orion">Manish Kalra</keyword>, Chief Business Officer, <keyword id="6245082" type="General" weightage="20" keywordseo="zee5" source="Orion">ZEE5</keyword> India writes how the the connected devices ecosystem, driven by technology presents a huge headroom for growth in the future of media and entertainment.</li></ul>Technology is a big enabler in our quest to make life comfortable, secure and convenient every day. Indians across demographics are increasingly embracing and easily accessing the advantages of widespread connectivity in their homes. As per 'The Connected Indian Consumer' report 2020 by techARC, we are quickly moving beyond smartphones and are now willing to own other categories of smart devices and gadgets to derive advantages on a wider spectrum serving a lot of use cases. We are leveraging the benefits, connectivity, smartness, and intelligence of other smart devices and gadgets to elevate the overall experience of living and content viewing. The marriage of content viewing and connected devices OTT video was born out of convenience in watching programs at any given time on your preferred device – right from your mobile phone to laptop to your smart TV. As the pandemic spread, the need for getting entertained from the comfort of your homes became significant for all of us. With a sizeable range of streaming devices being available at affordable prices to consumers, they are spending more and more time at home and enjoying with family. Smart TVs are quickly catching up in India with very affordable prices, and low cost broadband being the enabler to same. Thanks to the affordable pricing of smart TVs and gain on purchasing power, consumers in India are migrating to a bigger screen with an eye to enhance their content viewing experience. In recent years, both OTT and <keyword id="1728606" type="General" weightage="20" keywordseo="connected-tv" source="Orion">connected TV</keyword> ecosystems have grown exponentially, more recently accelerated by the impact of COVID-19. With the pandemic hitting us resulting in swathes of the population being cooped up inside their homes, we have undeniably been reminded of the demand for connected TV and why providing users with TV applications via the ‘10-foot experience’ is an integral part of any OTT strategy. If telecom providers built an appetite for the voracious consumption of online content, connected television further augmented this appetite to bring the much-missed theatre experience to the living room. India's video OTT market is expected to grow from USD 1.5 billion in 2021 to USD 4 billion in 2025 and further to USD 12.5 billion by 2030 on the back of access to better networks, digital connectivity, and smartphones, according to a report by RBSA Advisors. At the same time, EY estimates connected television sets to grow to 14 million by 2023 and 40 million by 2025, led by the increase in wireless and wired broadband connections alongside proliferation of low-cost smart television sets. Going by these numbers, it is evident that the future of entertainment lies with OTT and connected TV. Experience is king Consumers consume content on a variety of devices, and every step of their journey matters. With the proliferation of content on the OTT platforms, the challenge for OTT players is to ensure an easy and seamless experience. Platform experience is critical as it’s the first point of contact – even before content. The speed and ease with which users are able to stream the content they like, the more likely they are to stay on and come back. OTT players need to keep in mind key parameters, bucketed under hygiene and value, to retain and gain customers. Video quality, start times, low buffering, search, and app start time falls under hygiene parameters and are the most imperative attributes on connected devices. Improving them from time to time is critical for all OTT players. Further, to create stickiness and ensure repeated visits of the consumers, quality of content, frequency of new content launches, the user interface, inside app navigation, recommendations, watchlist are important parameters, which will then enhance overall OTT user experience. As per PwC’s recent survey, on asking the audience what they liked about their favourite services, ‘ease of use’ was the most influential factor, and ‘I know I’ll always be able to find something to watch’ outweighed the quality of content. This is a testament of the significance of a clean, intuitive user interface (UI) which understands consumers even better than they know themselves. Video streaming services are already gaining ground when it comes to UI; as users shuffle through many options, it will take on increasing importance. The ability to enthral customers and deliver beyond their expectations can certainly be the trump card to winning the battle for eyeballs Throwing Connected TV advertising in your marketing mix In today’s hyper-connected, data-rich world, consumers are increasingly demanding brands to deliver more focused, relevant messaging. As a result, advertisers are realizing that in a bid to make a measurable impact, they must shift away from simply competing for attention to creating meaningful, engaging experiences which not only acquire new users but also retain existing ones successfully. While the pandemic germinated the concept of co-viewing, the explosive growth of connected TV viewership has opened up a power-packed growth success channel for advertisers who want to discover and capture highly engaged, and affluent audiences. It’s a prudent idea for them, therefore, to lean more towards Connected TV advertising as the target audience usually comes with a higher disposable income when compared to other users. Ad spends on connected TV and OTT services are projected to grow from $8 billion in 2020 to $11 billion in 2021 as per the recent PwC report. In a country like India, where smart TV subscription has grown exponentially, advertising on Connected TV is the next big frontier. Summing up! The last one year gave a boost and set a new growth trajectory for the already growing online media and entertainment industry. Consuming OTT content on larger, connected screens is a trend that will only continue to grow across the country. As the market expands, there will be more competition to earn consumer trust in OTT and Connected TV space, enticed by great results and low entry barriers. Needless to say, the overall connected devices ecosystem; driven by technology presents a huge headroom for growth in the future of media and entertainment and it’s time that all the stakeholders put in motion strategies to cater to this exponential consumer growth trend.

How connected devices are shaping the future of entertainment

New Delhi, June 18 (IANS) As the chorus to shun Chinese goods grows across the country, India, which saw an exponential growth in smartphone manufacturing from just 2 factories a couple of years back to nearly 258 now with billions of dollars investment and lakhs of direct and indirect jobs being created, stands to lose its 'Digital India' dream if things get out of control from here on. The stark truth is: The mobile supply chain has deep roots in China and Indian brands - Micromax, Intex, Lava and Karbonn famously known as MILK -- have already been decimated. The last reported market share for MILK brands in 2019 was: Micromax at 1.1 per cent, Intex at 0.1 per cent, Lava at 1.2 per cent and Karbonn, 0.2 per cent (according to Hong Kong-based Counterpoint Research). According to Counterpoint Research, Chinese smartphone brands captured 72 per cent of the India market in 2019, compared to 60 per cent a year ago. Behemoths like the BBK Group (the parent company of OPPO, Vivo, Realme and OnePlus brands) captured 37 per cent market share while Xiaomi (along with Redmi and POCO brands) stood second at 28 per cent. Led by Xiaomi and BBK Group, the Chinese brands have invested heavily in manufacturing devices and accessories in India. Xiaomi currently has seven smartphone manufacturing plants in India in partnership with Taiwanese multinational electronics company Foxconn and Singapore-based technological manufacturer Flex Ltd. More than 99 per cent of smartphones that are sold in India are manufactured locally. Across these seven plants, Xiaomi has employed more than 25,000 people (95 per cent are women). Xiaomi also locally sources and assembles PCBA (Printed Circuit Board Assembly) in India. It has invested in setting up a smart TV manufacturing plant in partnership with Dixon Technologies in Tirupati, Andhra Pradesh. The company last year infused Rs 3,500 crore into its Indian business unit. According to Madhav Sheth, Vice President, Realme and CEO, Realme India, they have created over 7,500 direct jobs in their plants and "by the end of 2020, we will increase our workforce to 10,000". Vivo has committed Rs 7,500 crore in multiple phases as part of its India expansion plan while Chinese company TCL is investing Rs 2,200 crore in Tirupati for plants that will produce mobile handsets and TV screens. "We have the maximum capacity of producing 33.5 million handsets in a year and over 10,000 people, including women, are working at our Greater Noida factory," Nipun Marya, Director-Brand Strategy, Vivo India, had told IANS recently. According to industry experts, there are three dimensions to the new developments, at a time when the Covid-hit smartphone industry has started seeing good sales once again. "One is emotional where citizens are feeling bad about the recent developments which has a possibility to impact the sales, albeit temporary," Faisal Kawoosa, Founder &amp; Chief Analyst, techARC, told IANS. Second is to adopt a balanced approach to the current situation. "We have to look at the kind of investments, transfer of technology/skills and building up of a complete ecosystem over the years by the Chinese companies," he added. For instance, Chinese brands will be among the first to leverage and make India a export destination for electronics including smartphones with recently announced schemes like the Production Linked Incentive Scheme (PLI) for large-scale electronics manufacturing. "Third dimension is market realities. It took Chinese brands over three years to reach this level. If we abruptly take them off the chart, then who will fill the void?" said Kawoosa. There is no doubt that Indian companies need to be stronger in electronics manufacturing but that is a long-haul exercise and can't happen overnight. With a three-pronged strategy (restart, restore and resurgence), India can achieve $100 billion in mobile phones and nearly $40 billion in component exports by 2025, according to a new report by industry body, the India Cellular and Electronics Association (ICEA) and consultancy major EY. Nearly 198 countries import mobile phones, and till recently, only two countries -- China and Vietnam -- were among the exporters. India joined the ranks as a third with a modest $3 billion exports in 2019-20 and now aims to target the number two spot. "As the PLI scheme kicks in, we plan to ramp up global exports from India. There isn't a moment left to waste," said Pankaj Mohindroo, Chairman, ICEA. "It is no secret that a substantive part of India's supply chain has its roots in China. Efforts are underway to enhance self-dependency. Meanwhile, we remain confident that the Indian and Chinese leadership will find a lasting resolution out of the current border impasse," Mohindroo said in a statement. From just two mobile phone factories in 2014, India now has become the second largest mobile phone producer in the world, according to the IT Ministry. The time is not to let the momentum die and instead plan for the future to boost domestic manufacturing, while simultaneously hand-holding Indian brands to help recover and stand up against the fierce competition. --IANS na/vd

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India to shift to 'smartphone era' for cars embracing 5G, advanced AI in 2025: Report

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How connected devices are shaping the future of entertainment

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'Digital India' to take a hit as chorus grows against Chinese mobile brands

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