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New Delhi, <keyword id="7636498" type="General" weightage="20" keywordseo="Tata-Consumer-Products" source="Orion">Tata Consumer Products</keyword> Ltd (TCPL) on Wednesday reported a 29.67 per cent rise in consolidated net profit to Rs 358.57 crore in the first quarter ended June 30 on the back of a strong growth in its domestic business. The company had posted a net profit of Rs 276.51 crore in the April-June quarter a year ago, TCPL, earlier known as Tata Global Beverages Ltd, said in a BSE filing. Its revenue from operations was up 12.45 per cent to Rs 3,741.21 crore during the quarter under review as against Rs 3,326.83 crore in the corresponding period of the preceding fiscal. "Revenue from operations increased by 12 per cent as compared to the corresponding quarter of the previous year, mainly driven by strong growth of 16 per cent in India business, 3 per cent in international business and 5 per cent in non-branded business," TCPL said in an earnings statement. The "profit before exceptional items and tax at Rs 495 crore is higher by 23 per cent reflecting strong growth in the India branded business and improved performance in international and non-branded business," it said. Total expenses of the Tata Group FMCG arm stood at Rs 3,304.36 crore, up 11.68 per cent in the first quarter of the current fiscal compared to the year-ago period. TCPL's total income in the June quarter was at Rs 3,798.96 crore, up 12.99 per cent. In the June quarter, TCPL's overall branded business was up 13.11 per cent to Rs 3,372.75 crore. It was at Rs 2,981.82 crore in the corresponding quarter last fiscal. TCPL's branded businesses include tea, coffee, water and other various value-added business. Its revenue from the Indian market in the branded business was at Rs 2,477.93 crore, up 15.51 per cent. In the coffee segment, it continued the strong performance with a revenue growth of 21 per cent in the domestic market. "For the quarter, the India foods business delivered 24 per cent revenue growth and 6 per cent volume growth," the company said. Revenue from its non-branded business, which includes plantation and extraction business for tea and coffee, was at Rs 377.05 crore, up 7.2 per cent in the June quarter. Tata Starbucks -- a 50:50 joint venture between Tata Consumer Products Ltd and Starbucks Corporation -- also recorded "strong revenue growth" of 21 per cent in the June quarter. TCPL Managing Director &amp; CEO Sunil D'Souza said that during the June quarter, it saw positive results from the interventions put in place for the branded tea business, which grew volumes for the second consecutive quarter. "We continue to maintain volume growth momentum in Salt, despite the pricing actions taken earlier to manage inflation," he added. The company continued to accelerate innovation across categories with a number of new launches to expand our total addressable market. "Our growth businesses (Tata Sampann, Tata Soulfull and NourishCo ) continued their strong growth trajectory, they grew by 58 per cent this quarter and accounted for 20 per cent of the India branded business. Tata Starbucks continued to deliver a strong performance along with store expansion," he said. Shares of Tata Consumer Products Ltd on Wednesday settled at Rs 874.10 on BSE, up 0.67 per cent from the previous close.

Tata Consumer Products Q1 2023-24 net profit rises 30% to Rs 358.57 crore

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li><keyword id="3390832" type="PERSON" weightage="20" keywordseo="Sagar-Boke">Sagar Boke</keyword>, Head - Marketing, <keyword id="9348746" type="COMPANY" weightage="20" keywordseo="tata-consumer-products-foods">Tata Consumer Products – Foods</keyword> shares how the last few months have been for the brand and how things are slowly getting back on track with each passing day.</li><li>He also tells us all that the brand is doing to stay connected with its consumers.</li></ul>More than 2 months after Prime Minister Narendra Modi announced the nation-wide lockdown to contain the spread of the Coronavirus, we have now entered its fourth phase. However, this fourth phase has come with some relaxations wherein e-commerce firms have been allowed to deliver essential and non-essential products in red zones along with orange and green zones. While things are slowly getting better with delivery platforms also getting used to this new normal, the initial few weeks turned out to be pretty challenging. While issues around supply chains are slowly getting smoothened, there is now a stronger adoption of digital across the value chain, higher efficiency in utilising the resources, and stronger collaboration across partners – be it logistics, distributors, MT chains, etc, shares Sagar Boke, Head - Marketing, Tata Consumer Products – Foods. The products under Boke’s portfolio that include <keyword id="482230" type="PERSON" weightage="20" keywordseo="Tata-salt">Tata Salt</keyword> and <keyword id="3101945" type="COMPANY" weightage="20" keywordseo="Tata-Sampann">Tata Sampann</keyword> are all essential items and therefore as a marketer, he had an interesting experience and a few important learnings in the last few months. He shares with us all that the brand is doing not only to ensure there is no disruption in supply chain but also to make sure they are connected with their consumers. In terms of communication, the brand’s focus has been to create educative and engaging content rather than on advertising and hard sell. Excepts: Q) Products under your portfolio are essential items. However, how challenging has it been to maintain the supply chain during the last few weeks of the lockdown? It has been quite a task to ensure supplies during the lockdown. Just like the police, medical professionals &amp; bank employees, the people involved in the supplies of essential items have done a commendable job. It’s a truly heroic effort.After the initial lockdown where everything was slower, the situation now is improving each day. However, it has definitely altered how marketers sell and consumers buy across the nation.There is a stronger adoption of digital across the value chain, higher efficiency in utilising the resources, and stronger collaboration across partners – be it logistics, distributors, MT chains, etc. Q) As a marketer, what has been your priority in these days of lockdown? Staying connected to the changes in the Indian consumer landscape and their buying patterns is a top priority for us during as well as post the national lockdown. In addition to this, there are a few more things which are critical- The Relevance of Advertising: Post COVID-19, the question that every marketer was having – whether to advertise or not; if yes, what should be the communication.Our stance is to advertise only if we are able to add relevant value to the consumers’ lives. Being in the middle of a global health and economic crisis, empathy with consumers is more important than ever. The brands which have forged meaningful relationships with consumers would seldom hard sell and instead look at offering genuine solutions that add value to their life. We have shifted our focus towards more content-driven communication and acts vis-à-vis the regular advertising during this time. Innovations to meetemerging Consumer Asks:This global health crisis haspushed every business to rethink their offering to the customers. There is a definitive change in the way consumers buy and the way companies sell. We too are focused on creating offerings that address this new shift and new consumer needs. Our focus currently is to innovate our product offerings, channel strategy and go-to-consumer models to become a truly customer-centric organisation. Q) What kind of communications have you been putting out? How have you been ensuring that whatever you put out is relevant to the times we're living in right now? Our communication strategy during this time has been to partner the consumers during these hard times. For Tata Sampann, Indian nutrition backed by science is at the core of the brand. We always aim to provide ‘Sarvagunn Sampann’ i.e. wholesome nutrition to our consumers. The conversations around physical, mental, and emotional well-being during the on-going lockdown are critical to helping consumers remain unscathed. With digital becoming a primary medium to connect with consumers, we launched two digital-first communications for our consumers during the lockdown. The first, ‘Beat the Lockdown’ was aimed at helping consumers stay fit and nourished throughout the lockdown help of a nutritionist, yoga coach, and psychologist. This was a three-week digital forward campaign for us, with expert lives almost everyday around issues people are facing during lockdown related to nutrition, mental and physical health,and giving out simple remedies to it. Our second campaign was ‘Har Din Haldi, HarGhar Healthy’ that focused on helping consumers building Immunity through the everyday Indian spice- Turmeric.We created cool, new ways of using turmeric every day. This was followed by around 375+ recipes curated from user- generated content. We also sampled Tata Sampann Turmeric with Pride of Cows mil in Mumbai. Idea was to stress the importance of haldi-doodh for immunity. The response has been terrific- with over 6.7 crore engagements on various social media platforms for Tata Sampann. In these changing times, we understand that parents are constantly looking for interesting ways to keep their children engaged and productive at home. Hence being ‘DeshkaNamak’, we launched Tata Salt IQL (India Quizzing League) - a daily format quiz to keep kids mentally active and helping them learn more about ‘Bharat’ positively. This initiative met with success as we on-boarded 350,000 participants in a span of just seven days. While these campaigns were our mainstay communications during the lockdown, we will also be launching further communications for Tata Salt and Tata Sampann alike in the coming months. Also with sanitation being one of the key focus across, we have amplified conversations on products like Tata I-Shakti Cooking Soda that helps in cleaning fruits and vegetables thus aiding hygiene. Our focus is to create educative and engaging content than on advertising and hard sell. Q) Have you witnessed any interesting consumer trends during this period? With the growing concerns over food safety and quality, there is a revival in the traditional Indian food wisdom. Be it haldi doodh, home- cooked meals, etc.There is a higher awareness about food safety and hygiene. We are also witnessing a consumer shift towards products that are not just convenient and easy to store but also healthy and nutritious. Q) Did you tweak your media mix during the lockdown? Have your digital investments gone substantially up during this time? The proportion of investments on digital has significantly gone up during this time. Digital plays a key role in Tata Sampann specifically, as it is an important growth medium for us. Post COVID-19, our focus will continue to be able to connect with our consumers across digital platforms but in newer and more experimental ways. Tata Nutikorner is our nutrition platform that talks about Indian ingredients and their nutritional value through expert voices in the food and health arena. Television again is a platform that is making a strong comeback during this time and is a definite watch out when it comes to the consumption of brand communications. Q) How are you preparing yourself as a brand to function efficiently in the new world? Adapt and Adopt: With the situation changing almost every day, the ability to be agile and adapt will be crucial for a brand. Hygiene and safety above everything: As for the consumer’s safety, nutrition, health, hygiene, and value for money will be a deciding factor when making any purchase. Rethink the Go-to-market strategy:Though E-commerce has become the preferred choice for buying even your essential items, your neighbourhood retail stores will still play an important role. Hence, collaborating with the Government to train the neighbourhoodkirana stores to improve the level of sanitization is going to be equally important. Q)Will the way you market your offerings change in the future? Definitely, the trends and learning during the times of pandemic cannot be ignored and will continue to impact for the next couple of years. We think, given the current market scenario and the fear of this pandemic, the products that focus on nutrition and immunity will be in high demand over regular offerings. Demand for products built on traditional Indian wisdom will increase and as said earlier consumers will take to more of home-cooked meals. In the last two months, e-commerce has grown to the level it would have otherwise taken at least five years, in many markets. India will be no exception. E-commerce and direct to home distribution models will get more prominence over the traditional retail stories due to deep-rooted safety concerns. New-age options, such as selling through AI bots/teleselling, will get more prominence. Human intervention would be encouraged only where it is indispensable. Many of these things were unthinkable in the past, but will become the new normal for many brands. Q) What have your key learnings from this experience been so far? Declutter and focus on what matters:One of the starkest but obvious revelations for us has been how consumers have begun de-cluttering their lives and focusing on only what matters. I think even when it comes to information, consumption of information might be high but I believe they are retaining only those information that matters to them. Safety and Hygiene ruling the roost:In terms of the way they consume products in the post-lockdown era, we expect safety, hygiene &amp; immunity to rule the roost as social distancing has made these factors almost a part of everyone’s daily lives. Acing the digital life: We also are seeing stronger &amp; faster adoption of digital in our lives be it for work or personal needs. Digital will continue to play a critical role for us in the coming days and months. Q) What kind of impact did you see in sales during this time? Any interesting stats to share? Sales have been influenced by how consumer consumption patterns have shifted in the past eight weeks or so. Consumers want to move to the brands that they can trust. We have also seen a significant spike in demand for both Tata Sampann and Tata Salt. Tata Sampann Products like Turmeric and pulses which are high on nutrition and essential in nature have seen a very significant spike during this phase. There is also a stronger demand for nutritious ready -to -cook products too and we have seen sales for those from our portfolio increase in accordance as well.

Marketing in the times of Covid-19: Tata Consumer Products

<ul><li>Tata Tea’s Jaago Re, over the years, has awakened people -- pushed them a little to care about important social issues and inspired them to take action. </li><li>Under its latest leg, Tata Tea aims to remind us to take care of the elderly, who are the most vulnerable to the virus due to their decreased immunity.</li><li>We caught up with Puneet Das, Vice President <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword>, Beverages- India, Tata Consumer Products, to further understand how they have tweaked the brand's marketing strategy and media plan amid a nation-wide lockdown. </li></ul>Remember how your parents would weave fictional stories to convince you to stay indoors or to make you eat your food when you were little? “Bhoot uthakar le jayega?,” they would say in a child-like voice. Now, it is our turn to remind them that it isn’t safe outside and this is exactly what Tata Tea’s latest campaign tells us. <div type="twitter" handle="TataChaIndia" handlename="Tata Cha" image="http://pbs.twimg.com/profile_images/939028867167088641/WRPfGrPC_normal.jpg" favoritecount="1" retweetcount="0" status="Join us in serving breakfast to the elders from our Indiranagar, Cunningham Road, and Jayanagar cafes! Whatsapp you… https://t.co/fBtU617vPW" createdat="1587882969000" id="1254298201122721793"></div> With a lot of anxiety and uncertainty around, we need wake up calls now more than ever. Tata Tea has taken this opportunity to encourage us to support the most vulnerable group of society right now -- senior citizens. Due to their decreased immunity, they have a larger risk to fall victim to the virus than us, which can also affect their mental and emotional health. It’s latest edition of #JaagoRe #BaadonKeLiye, therefore, targets millennials and reminds them to take care of their elderly members during these tough times. They have partnered with influencers such as Mandira Bedi, Rannvijay Singh, Dia Mirza, Milind Soman, to name a few. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Over the years, Tata Tea’s Jaago Re campaigns have nudged us towards social awakening and the brand has used this property to catalyse change around important issues like women safety, representation of women in sports, voting, corruption, etc. We caught up with Puneet Das, Vice President Marketing, Beverages-India, Tata Consumer Products, who looks after Tata Tea, Tetley, and Tata Coffee Grand to further understand what the past few weeks have been like for the brand, discuss its latest campaign for Tata Tea and a few things Das has learned in this time. Excerpts: Q. How have the past few weeks been for the brand, considering the country has been in a lockdown? The past few weeks have been about following all local administration guidelines and taking precautions to ensure safety of our employees &amp; teams while trying to also ensure supplies to trade, and meeting demands of consumers affected due to the lockdown. We have also utilized this time to work towards spreading awareness and facilitating change for the cause of the elderly who are the most vulnerable during these times, through our social initiative, Tata Tea - Iss baar #BadonKeLiye #JaagoRe. Q. What is your marketing strategy right now? How have you been trying to continue building a connect with your audience? In wake of the novel coronavirus, it becomes important to stay relevant to our consumers by facilitating and inspiring genuine change. And that it is our endeavour with our social Initiative “Iss Baar #Badon ke liye Jaago Re” which aims to spread awareness and sensitize youth to support the senior citizens during this time. The initiative involves spreading awareness about the need to support the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to act. It encourages individuals to connect with senior citizens next door or in their neighborhood and help them overcome any challenges they might be facing during this crisis and restricted lockdown period. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference (Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration). We’re also tying up with NGOs and providing information so that people can reach out to them and volunteer, in case they want to further make a difference in supporting this cause of the elderly. Q. Has there been a change in your media mix? The endeavour is to spread awareness amongst the youth and drive genuine change for the cause for supporting the elderly. Considering the current consumer behaviour of increase in time spent online and on social media, the initiative is also largely focused on leveraging these mediums to drive awareness on our latest campaign. The initiative is also being supported by influencers, NGOs and experts in senior care management. Q. If the lockdown is further extended, will you be tweaking your marketing strategy further? Right now, our efforts are to ensure that we spread the message and drive genuine change with our social initiative. Since it is aimed at supporting the elderly, who are most vulnerable due to their decreased immunity, this initiative will remain relevant irrespective of the lockdown conditions. In fact, if the lockdown is further extended, then it is even more important to understand and address the medical, psychological and social needs of the elderly whose routine life will be far more disrupted leading them to be most prone to confusion and helplessness. Q. What are a few key learnings for you as a brand in the last few weeks? The most important learning for brands during this crisis is to do something that can genuinely make a positive impact to their consumers/society. During times like these, it becomes important to consumers on ‘how you make them feel’ and whether you can genuinely make a difference in their lives in a meaningful manner. The other learning is to be agile and adapt to changes in consumer patterns which has drastically changed due to ‘restricted lockdown’ conditions but may also continue to evolve and become the ‘new normal’ (even when the lockdown restrictions are eased).

Marketing in the times of COVID-19: Tata Consumer Products Limited

<keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="7636498" type="UNKNOWN" weightage="20" keywordseo="tata-consumer-products">Tata Consumer Products</keyword> Limited on Saturday announced to serve the nation amid the COVID-19 global pandemic, enabling access to essential food and beverage products to the Indian consumers. Consumers can use the Flipkart platform to buy different combo packs of essential products such as beverages (Tata Tea and Coffee) and foods (Tata Sampann Spices, Pulses, and Nutri mixes) offered by Tata Consumer Products. The distribution system is already operational in Bengaluru, and the companies plan to expand these facilities in Mumbai and Delhi in the coming week and tier II towns soon. "With the support of the government and local authorities, we are able to innovate unique distribution and supply chain models that enable us to serve communities in India," said Kalyan Krishnamurthy, CEO, Flipkart Group. The Tata Consumer Company distributors who are now listed online with Flipkart Marketplace, have undergone the Flipkart training for packaging and order fulfilment and will process orders as per the standard operating procedures set by Flipkart. Flipkart's marketplace supply chain will fulfill the orders by picking up these essentials combinations from Tata Consumer Company distributors and delivering them to customers using its extensive network of delivery executives. "This partnership with Flipkart provides an innovative way to set up a strong alternate distribution channel through our wide network," added Sunil D'Souza, MD and CEO, Tata Consumer Products.

Flipkart partners with Tata for distribution of essential supplies during coronavirus lockdown

Mumbai, May 7 () Tata Consumer Products (TCPL) on Thursday said it has partnered with food delivery platforms like Domino's Pizza and Zomato to strengthen its direct distribution model and ensure steady supply of its essential products. "Through these partnerships, we intend to safeguard people's health by giving them alternate channels to buy our food and beverage offerings," TCPL Managing Director and CEO Sunil D'Souza said in a statement. The partnerships leverage complementary strengths to ensure essential products reach the doorsteps of consumers who need them, he said. These channel partnerships have been done in a phased manner, with Flipkart being the first e-commerce platform to enable the availability of its essential products in Mumbai, Bengaluru and Delhi. On Domino's Pizza app, this service will be available under "Domino's Essentials" for consumers in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata. Zomato is currently operational in over 60 cities pan-India enabling Tata Consumer's products to reach consumers across the country. In an alternate distribution model, Tata Consumer Products' distributors will list as marketplace sellers on Flipkart, Domino's Pizza, Zomato and other platforms. Additionally, Tata Consumer Products has also started the delivery of its food products through its own nutrition and e-commerce platform, Tata NutriKorner, in two phases. Certain pin-codes in Delhi have already been activated as part of phase one, later phases will cover the whole of Delhi in a couple of weeks, the company said. SM ANSANSANS

Tata Consumer Products ties up with Domino's Pizza, Zomato to deliver essential goods

New Delhi, May 14 () Tata Consumer Products Ltd (TCPL) on Thursday reported a net loss of Rs 122.48 crore for the fourth quarter ended March 2020. The company, earlier known as Tata Global Beverages Ltd, had posted a net profit of Rs 35.99 crore in the January-March period a year ago, it said in a BSE filing. Net sales rose 35.45 per cent to Rs 2,405.03 crore during the quarter under review, as against Rs 1,775.46 crore in the year-ago period. TCPL Managing Director and CEO Sunil D'Souza said, "Nearly all our businesses have recorded good growth during the quarter. It has in many ways, been an unprecedented time for the organization in recent months and we geared up successfully to make sure our essential products reach consumers during this period." The company was able to adapt quickly to changes in consumer trends and buying behaviour through our delivery channels, he added. Total expenses stood at Rs 2,179.41 crore, compared to Rs 1,649.65 crore earlier, up 32.11 per cent. After merging the consumer products business of Tata Chemicals with Tata Global Beverages, the company was renamed TCPL. It owns brands like Tata Salt, Tata Tea, Tetley, Eight O'Clock Coffee and Himalayan water. "This is the maiden result of the combined entity," the company said. During the January-March quarter of this fiscal, TCPL's revenue from its India beverages segment was at Rs 754.83 crore, while the domestic food business stood at Rs 524.44 crore. "For the full year, on a like to like basis, the India foods business clocked a 12 per cent revenue growth. For the quarter, the business registered a 9 per cent revenue growth," it said. Its international beverages segment reported a revenue of Rs 874.41 crore as against Rs 821 crore in Q4 FY2018-19. "During the financial year, International Beverages business grew by 0.4 per cent on constant currency basis (excluding Czech which we exited this year). For the quarter, the business registered a 7 per cent revenue growth," it said. There was growth in Q4 across Tetley, Eight O'Clock brands and private labels in the international markets of US, UK and Canada, driven by consumers bulk buying to stock pantries, it added. For the full fiscal 2019-20, TCPL's net profit was Rs 460.11 crore, up 0.68 per cent from Rs 456.98 crore in the previous year. Net sales in the fiscal stood at Rs 9,637.42 crore, up 32.90 per cent, compared to Rs 7,251.50 crore in 2018-19. "Going forward, we will leverage the learnings from this period to accelerate growth and deliver value to our consumers," D'Souza said. In a separate filing, Tata Consumers said its board on Thursday recommended a final dividend of Rs 2.70 per equity share for the financial year 2019-20. "The Dividend, if approved by the members at the ensuing Annual General Meeting (AGM), will be paid after the AGM," it said. Shares of Tata Consumer Products Ltd on Thursday settled at Rs 362.85 on BSE, up 2.02 per cent from the previous close. KRH ABMABM

Tata Consumer Products Q4 net loss at Rs 122.48 crore

<ul><li><keyword id="148911" type="DOMAIN" weightage="20" keywordseo="Tata-Global-Beverages">Tata Global Beverages</keyword> has been renamed as Tata Consumer Products to spearhead FMCG ambitions of the $113 billion Tata group.</li><li>TCL would have iconic brands, including <keyword id="46021" type="COMPANY" weightage="20" keywordseo="Tata-tea">Tata Tea</keyword> and Tata Salt, reaching over 200 million households.</li><li>The move "marks a new strategic direction, an accelerated expansion into India's FMCG market", the company said. </li></ul> New Delhi, Feb 10 () Tata Global Beverages Ltd has been renamed as Tata Consumer Products Ltd to spearhead FMCG ambitions of the USD 113 billion Tata group. Two Tata group firms -- Tata Global Beverages Limited (TGBL) and <keyword id="130104" type="COMPANY" weightage="20" keywordseo="Tata-Chemicals-Limited">Tata Chemicals Limited</keyword> (TCL) on Monday announced that the scheme of arrangement between them regarding the Consumer Products Business of TCL is now "operational" effective from February 7, 2020. "Following this, TGBL has been renamed '<keyword id="8759775" type="COMPANY" weightage="20" keywordseo="tata-consumer-products-limited">Tata Consumer Products Limited</keyword>'," the statement said. Formation of Tata Consumer Products Limited (TCPL) "marks a new strategic direction, an accelerated expansion into India's FMCG market" said TGBL adding that it would "meet evolving consumer needs across the food and beverages spectrum". TCL would have iconic brands, including Tata Tea and Tata Salt, reaching over 200 million households. "This deep distribution architecture will also be supported by the Tata Group's brand building prowess. The company intends to further build on the strong platform provided by its market leading positions in tea and salt by investing in R&amp;D, branding, marketing, manufacturing and distribution to create a stronger and larger food and beverage platform," it added. Commenting on the development, Tata Sons Chairman <keyword id="97017" type="PERSON" weightage="20" keywordseo="N-Chandrasekaran">N Chandrasekaran</keyword> said: "The merger of the consumer businesses of <keyword id="6354310" type="DOMAIN" weightage="20" keywordseo="Tata-Chemicals">Tata Chemicals</keyword> and Tata Global Beverages Limited under Tata Consumer Products consolidates the group's presence in the fast-growing consumer sector." "Tata Consumer Products would be in a unique position to leverage the strong brand, wider product portfolio and distribution reach to serve the growing aspirations of consumers across the country," he added. As announced earlier in December last year, Sunil D'Souza will take over as MD and CEO of TCL with effect from April 4, 2020, after the retirement of Ajoy Misra.

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<ul><li>Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest.</li><li>Crow’s Nest was founded 14 years ago by <keyword id="244811" type="PERSON" weightage="20" keywordseo="Samrat-Mukherjee">Samrat Mukherjee</keyword>, a well-known person in the Kolkata marketing and digital space. </li><li>The agency has a staff strength of 40 people and counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group and several other reputed clients.</li></ul> Madison Media has announced that it has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and digital space. The Agency has a staff strength of 40 people and counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group and several other reputed clients. Crow’s Nest offers 360 degree digital solutions. Under the arrangement, Crow’s Nest will fully integrate with Madison Digital and operate as Madison Digital Kolkata with Samrat Mukherjee reporting to <keyword id="3173931" type="PERSON" weightage="20" keywordseo="Vishal-Chinchankar">Vishal Chinchankar</keyword>, CEO, Madison Digital. Says Samrat Mukherjee, “We are thrilled to be joining with <keyword id="160492" type="COMPANY" weightage="20" keywordseo="Madison-World">Madison World</keyword>. With our creative strategy, media and digital content creation strength, paired with Madison's core of media, data and analytics, we truly believe to deliver the most value to our clients. May new ambitions be laid. May new dreams be hatched. May this new association go miles as the Crow flies.” Says <keyword id="32716" type="PERSON" weightage="20" keywordseo="Sam-Balsara">Sam Balsara</keyword>, Chairman, Madison World, “I am delighted to welcome Samrat Mukherjee and his team into the Madison fold. Many companies find Madison to be a good collaborative partner to grow their business independently with our support. A few more collaborations are on the cards in the area of Digital, PR and Creative”. Says <keyword id="89313" type="PERSON" weightage="20" keywordseo="Vikram-Sakhuja">Vikram Sakhuja</keyword>, Partner &amp; Group CEO, Madison Media, “In keeping with our Digital growth acceleration we are thrilled to welcome Samrat and his vibrant Crow’s Nest team into the Madison fold. Not only will Crow’s Nest help grow our overall Digital practice in Kolkata Office, but it will also add considerable heft to Madison’s Social, Content and Creative agenda.” Madison World is a diversified Communication group with specialist units in Advertising, Media, Business Analytics, Out-of-Home, Activations, Events, PR, Mobile, Retail, Sports and Entertainment; employing about 1000 communication professionals across India, Bangladesh and Thailand. Visit us at www.madisonindia.com Says Vishal Chinchankar, CEO Madison Digital, “I am very excited to have Samrat become a part of Madison and my team. This deal will make us one of the largest digital players in the Kolkata market and am looking forward to a long a mutually rewarding partnership”. Madison Digital, has grown 10x in terms of billing in the last 3 years, to become a 150 employee strong unit with capabilities in Branding, Performance &amp; Creative solutions. Madison Digital has built its proprietary cloud marketing and automation tools and is one of the few agencies with its own DMP &amp; Tech solutions. The Agency today handles digital assignments for Godrej Properties, Asian Paints, Abbott, Marico, McDonald’s, <keyword id="7636498" type="UNKNOWN" weightage="20" keywordseo="tata-consumer-products">Tata Consumer Products</keyword>, Blue Star, and several others. Recently, Madison Digital was declared the Best Digital &amp; Social Media Agency of the Year 2020 at IDMA 2020. Madison Digital was also voted Agency of the Year at Digies Digital Awards 2019, and Mobile Media Agency of the Year at IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019. Madison World’s 2 nd Agency in the Digital space based in Bangalore, Hiveminds is a Bengaluru based full service digital marketing Company and Consultancy with specialization in Search, Display and Programmatic buying. The agency also provides social media management, creative content, digital PR, analytics and strategic consulting. The company owns unique technology, tools and data analytics methodologies that enables it to deliver outstanding results to its clients. The Company works with clients such as Domino’s, Nivea, Big Basket, Escorts Limited, Cure.fit, MobiKwik and many others. Madison Media is a part of Madison World, India’s largest homegrown communication Agency established in 1988. Madison World through its 11 companies served last year, as many as 500 advertisers.

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Tata Consumer Products Q1 2023-24 net profit rises 30% to Rs 358.57 crore

PTI

Marketing in the times of Covid-19: Tata Consumer Products

Samarpita Banerjee

Marketing in the times of COVID-19: Tata Consumer Products Limited

Karuna Sharma

Flipkart partners with Tata for distribution of essential supplies during coronavirus lockdown

IANS

Tata Consumer Products ties up with Domino's Pizza, Zomato to deliver essential goods

PTI

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Tatas to bring Starbucks, tea and salt under one roof - to create a mega FMCG company

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Tata Group's largest companies by market capitalisation

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HUL, Nestle, Britannia and other FMCG stocks in spotlight as investors go for safer bets

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Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest

BI India Partner

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