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<a href="http://www.businessinsider.in/searchresult.cms?query=tinder&amp;sortorder=effectivedate">Tinder</a>, the world’s most popular <a href="http://www.businessinsider.in/searchresult.cms?query=dating+app&amp;sortorder=effectivedate">dating app</a> just launched a new feature in India that could possibly change the way people in the country go on dates. 
 
The company launched <a href="http://www.businessinsider.in/searchresult.cms?query=tinder+india&amp;sortorder=effectivedate">Tinder Social in India</a>, apart from introducing it in Canada, New Zealand, UK, USA and Australia and as the name suggests- the new feature lets users the ability to create entire groups of people, meet new people, plan activities and then hang out together. 
 
The idea is not so much to encourage group dates, as it is to encourage group hangouts. And, if you think about it- it actually makes a lot of sense in the real world, where you’re more likely to make a new connection with a group of friends or when meeting people who have the same hobbies and interests as you. 
 <keyword id="3340773" type="UNKNOWN" weightage="100" keywordseo="Tinder-Social">Tinder Social</keyword> was first launched in Australia when the company was doing a test run and since then it has been used to organise pub crawls, make plans for concerts and the company hopes that the same is replicated in India. 
 
 
 “We’re excited to bring <keyword id="1738241" type="UNKNOWN" weightage="100" keywordseo="Tinder">Tinder</keyword> Social to India – this feature offers a simple, fun way for our users to continue seeking new experiences and forging meaningful connections,” said <a href="http://www.businessinsider.in/searchresult.cms?query=taru+kapoor&amp;sortorder=effectivedate">Taru Kapoor, </a>Head, India for Tinder. 
 
To use Tinder Social one needs to update their existing Tinder app and then ‘unlock’ the feature. Users have the option to turn this feature on or off. 
 
Once done, users can add 1-3 friends to the group, assuming the friends have also opted for Tinder Social. Then, any member from the group can assign a status to the group, which can be selected from a wide variety of options, including ‘Comedy Night’ or ‘Attending Concert’. 
 
Additionally, Tinder Social also allows the option for two groups combining together if the group members from both the groups swipe right. This’ll combine the two groups and its members can chat with each other until noon the following day. 
 
At a given time, one user can be part of only one group. The creator of the group also has the option to end the group by clicking on the ‘End Group’ option. 
 
To sum up, it’ll definitely be interesting to see how India, which is Tinder’s fifth largest market responds to its newest offering-Tinder Social.

Tinder Social is now in India and it is going to
change the way you meet new people

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.shutterstock.com/image-photo/bangkok-thailand-april-25-2017-woman-627391325?src=RD5cCqz0-ENeXLM7z-S71A-1-4">Teerawit Chankowet/Shutterstock</a>Tinder is testing out a feature that, similar to Bumble, allows women more control by being the sole starters of conversations with matches.</div></div></div><ul class="summary-list"><li>Tinder has been testing a new feature called "My Move" that lets women message a match first before allowing men to message them.</li><li>The feature isn't available in the US yet, but Tinder says it plans to roll it out to American users in the future if the test goes well.</li></ul>Tinder has rolled out a new feature on its app in India that allows women to limit conversations with male matches to those they choose to start - a female-centric option that draws similarities to rival dating app Bumble.The new feature, which will roll out to the US if the test is successful, has existed on India's version of the popular dating app for "several months," Reuters <a href="https://www.reuters.com/article/us-tinder-india-feature/a-swipe-is-not-enough-tinder-trials-extra-control-for-women-idUSKCN1M50ML?feedType=RSS&amp;feedName=technologyNews&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%253A+reuters%252FtechnologyNews+(Reuters+Technology+News)">reported Tuesday</a>. Women who turn on the "My Move" feature in their settings will be the only one in heterosexual matches who can initiate chats.<a href="https://www.marketwatch.com/story/exclusive-tinder-will-let-women-choose-same-rule-as-bumble-2018-02-14">MarketWatch first reported</a> back in February on Tinder's plans to release the Bumble-like feature. Mandy Ginsberg, chief executive at Tinder's parent company Match Group, told MarketWatch that the new feature was important in giving women more control over how they engage with matches and was "not a reaction to any competitor." "We have to constantly listen to what women want and address their needs, not just on Tinder but on all products," Ginsberg said in February. In addition to Tinder, Match Group also owns popular dating sites Match.com and OkCupid.Bumble and Tinder have long <a href="https://www.businessinsider.com/bumble-sues-tinder-parent-company-match-group-2018-3">had an intense rivalry</a> that includes lawsuits claiming patent infringement and theft of trade secrets. Additionally, Tinder co-founder Whitney Wolfe Herd - who left the company and sued Tinder, alleging sexual harassment and discrimination - went on to co-found rival Bumble.While <a href="https://expandedramblings.com/index.php/tinder-statistics/">Tinder boasts</a> an estimated 50 million users compared to <a href="https://expandedramblings.com/index.php/bumble-statistics-facts/">Bumble's 37 million</a>, the newer Bumble has been closing the gap and expanding at faster rates than its rival. Tinder parent Match Group also reportedly attempted to <a href="https://www.businessinsider.com/tinder-parent-company-match-group-sues-bumble-over-patents-and-features-2018-3">acquire Bumble</a> in the past year, but was unsuccessful.Bumble declined Business Insider's request for comment Tuesday in response to news of Tinder's women-centric feature. Instead, a spokesperson pointed to comments that Wolfe Herd, Bumble's current CEO, <a href="https://techcrunch.com/2018/02/14/tinder-to-adopt-bumbles-ladies-first-feature-in-a-future-update/">made to TechCrunch</a> back in February that commended "any company making business decisions that empower women."India serves as Tinder's largest Asian market, which made it a suitable place to test out the new feature, Match Group executive Taru Kapoor told Reuters. Kapoor, general manager for the company in India, says Tinder is trying to attract more women to the app in India, which was ranked 130th out of 189 countries the <a href="http://hdr.undp.org/en/composite/GII">United Nations evaluated</a> for gender equality in 2017."Women have the autonomy on how to be engaged, to be empowered, to control their experience," Kapoor said. "We're a platform based on mutual respect, consent, and choice."Although the option does not yet exist on Tinder's U.S. edition, the company told Reuters it plans to eventually roll it out to the rest of its global audience if the trial runs successfully. No set date for this release was made available.Tinder had not responded to request for comment by the time of publication. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/sony-playstation-dualshock-perfect-controller-2018-9">How Sony created the perfect video game controller</a></h3> <div> </div> </div>

Tinder is slowly rolling out a Bumble-like feature where women have to make the first move before men can message them

<ul><li><keyword id="3150067" type="General" weightage="20" keywordseo="tinder-india" source="Orion">Tinder India</keyword> releases new film to portray consent in modern day dating culture.</li><li>The thought-provoking film is a part of Tinder’s Conversations on Consent initiative.</li></ul> Tinder recently launched a new film titled “Closure” to navigate through the tricky terrains of consent in the world of modern dating. Conceptualized and produced in collaboration with Jugaad Motion Pictures, the story is based on the idea of understanding the nuances of consent and aims to spark open, honest and compassionate conversations around mutual respect. This new film comes as an extension to Tinder’s ongoing initiative coupled with a resources center www.letstalkconsent.com to encourage discourse on consent in partnership with Yuvaa and Pink Legal. The film revolves around Ria and her now-estranged boyfriend, Ved. A relationship that starts with a day out at the beach, and builds through a timeline of beautiful moments, only ends with them sitting across from each other for a conversation - now on opposite sides of things. Things that include their memories of what happened between them and what went wrong. Ria finally brings herself to confront him about what happened the night it all went wrong. “You didn’t say no”, is all Ved can offer. “But I also didn't say yes..I wish for once, you had asked” Ria responds. The film also offers us glimpses of other relationships, navigating consent in a different way - where they make sure they’re both heard. In contrast, Ved’s misinterpretation of Ria’s silence as her consent altered the course of their relationship. <div type="Youtube" id="6b-K9OzVo-c" title="Closure - A Film about Consent by Tinder | Ft. Kavya Trehan and Mrinal Dutt" thumbUrl="https://i.ytimg.com/vi/6b-K9OzVo-c/mqdefault.jpg"></div> Commenting on the launch of the film, Taru Kapoor, GM, Tinder &amp; Match Group, India said, “We are on a mission to build a respectful member ecosystem, on and off the app. As a platform that is built on mutual consent, we understand the imminence of an enthusiastic “yes” in relationships and intend to be a strong ally in promoting the need to have an open, honest and compassionate conversation. Building on the safety products and resources that are available on Tinder, this first-of-its-kind initiative aims to foster a safe dating culture for the community by encouraging communication that should take centre stage at the very beginning of and throughout any relationship.” With popular culture in India blurring the lines on consent for generations, and a society that does not acknowledge the importance of discussing boundaries, modern dating is complex for young adults in the country. Tinder’s Future of Dating Report, released earlier this year, shows Tinder members used their bios to make their expectations clear: the word ‘boundaries’ was used more than ever (up 28%* year on year), and the term ‘consent’ rose 21%. These bio trends show how comfortable Gen Z is discussing consent transparently and openly. This initiative is part of Tinder’s commitment to continuing to invest in safety and working in partnership with experts, part of Match Group’s previously announced $100M investment in talent, product, technology, and moderation efforts related to trust and safety in 2021. Over the last two years, Tinder has rolled out an array of Safety features investing in technology that reduces anonymity, increases accountability, and helps members stay safe with features such as Block contacts, Photo Verification, Consent 101 and Face to Face video chat. Recently, Tinder launched the Safety Centre for India that centralises dating safety tips within the app and offers resources in partnership with local NGOs relevant to the well-being of members.

Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent

When smartphone app <keyword id="1738241" type="PERSON" weightage="20" keywordseo="Tinder">Tinder</keyword> first came on the online dating scene, it ignored everything west of the Pacific. Tailoring the service to varied local dating rituals across <a href="https://www.scmp.com/news/asia" class="link-text">Asia</a> was deemed too challenging for the fledgling company.For example, premarital sex is frowned upon in the <a href="https://www.scmp.com/topics/philippines" class="link-text">Philippines</a>, arranged marriages are commonplace in <a href="https://www.scmp.com/topics/india" class="link-text">India</a> and sogaeting (blind dates arranged by friends) is the norm in <a href="https://www.scmp.com/topics/south-korea" class="link-text">South Korea</a>. But as the app’s explosive user growth has started to wane in North America, Tinder’s parent company, Match Group, is beginning to woo markets in Asia, where millions of singles have never tried a dating app. To win over the region, Tinder is reinventing itself. <a href="https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/06/28/240c62c0-98f1-11e9-b82d-cb52a89d5dff_image_hires_064659.JPG" class="link-text"></a><a href="https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/06/28/240c62c0-98f1-11e9-b82d-cb52a89d5dff_image_hires_064659.JPG" class="link-text"></a><a href="https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/06/28/240c62c0-98f1-11e9-b82d-cb52a89d5dff_image_hires_064659.JPG" class="link-text"></a><a href="https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/06/28/240c62c0-98f1-11e9-b82d-cb52a89d5dff_image_hires_064659.JPG" class="link-text"> In South Korea, young people traditionally meet a significant other through friends of friends. Photo: Shutterstock </a> ‘DOWN FOR A CHIT-CHAT’ In <keyword id="5565" type="LOCATION" weightage="20" keywordseo="South-Korea">South Korea</keyword>, the company is trying to shed its reputation as a hookup app – instead, it is selling itself as a place to find new friends. In the country’s university towns, new billboards have emerged for Tinder: “New Year, New Friends, New You.” In Seoul, illuminated cubes adorn subway stations with models blowing chewing gum bubbles while asking if “anyone is down for a quick chit-chat”. <h2 style="margin-top: 1.14286rem; margin-bottom: 0.428571rem; font-variant: inherit; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.21429rem; font-family: Merriweather, serif; vertical-align: baseline;">There’s no casual meetup that happens spontaneously in Korea. Friends introduce you to friends.</h2><h2 style="margin-top: 1.14286rem; margin-bottom: 0.428571rem; font-variant: inherit; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.21429rem; font-family: Merriweather, serif; vertical-align: baseline;">-- Jieun Choi, 26</h2> The strategy seems to be working. In 2015, Tinder did not even feature in the top five dating apps by downloads on the Apple Store or Google Play in South Korea, according to analytics firm App Annie. Now, it’s ranked No 1 for both downloads and monthly active users in a country where just a generation ago, women were pressured to get married and start having children in their early 20s. It was typical for families to spend small fortunes on matchmaking gurus to set their child up with someone from an equal socio-economic background. “During my parent’s generation, women got married straight after college graduation,” Jieun Choi, 26, said. “People in our generation were raised by such parents who expected us to go through that rite of passage.” Her parents began urging her to date in her early 20s and even her chiropractor weighed in, suggesting a love life could help ease her back pain. “Being a single, you’re kind of considered incomplete,” she said. The way young Koreans have traditionally found romantic partners is sogaeting, where a mutual friend sets two people up on a blind date, or meetings where groups of friends all hang out together and pair off. “There’s no casual meetup that happens spontaneously in Korea. Friends introduce you to friends,” Choi said. CULTURAL NUANCES IN ASIA Match’s foray into Asia stretches beyond South Korea. Match CEO Ginsberg is spending more money on marketing in South Korea, India and Japan than anywhere else in the world, despite the Asia-Pacific region only pulling in 12 per cent of Match’s revenue last year. In May, she told analysts this would increase to 25 per cent by 2023. Match is also targeting Indonesia, Singapore and Vietnam. In an interview, Ginsberg recalled recently attending her nephew’s wedding in India and when she was speaking to a group of his friends who live in the country, she asked if anyone thought they might meet their significant other through an arranged marriage. “They all started laughing at me and said, ‘that ended with our parents’,” Ginsberg said. “This generation is different.” If anything is going to upset Ginsberg’s plan, it’s the cultural nuances. In the US, Tinder profiles tend to be overrun with selfies and swimsuit shots, while profiles in South Korea include pictures of users’ favourite food, pets or hobbies. In India, religion, language and caste are important features in a potential mate. In Japan, it’s typical for prospective suitors to list their blood type, or ketsuekigata, on their dating profiles as a hint at their personality type, alongside their salary and an often inflated height. To understand all these intricacies, Match has been seeking local managers with knowledge of local customs. In India, Match has a new general manager, Taru Kapoor, who is working to improve the chances of matching people with compatible cultural views by asking new users to disclose their thoughts on the #MeToo movement and whether women should continue working after marriage. <h3 style="margin-bottom: 2.35714rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.42857rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;">Junya Ishibashi was elevated to general manager for Match in Japan and Taipei. He is trying to lobby the government to backtrack on strict regulations enforced in the 1990s that ban marketing dating products on TV, near public transit stations or on Google.</h3>The recent announcement of Tinder Lite, an app targeted towards emerging markets, will help with Match’s expansion eastward, said Cowen analyst <keyword id="4672052" type="PERSON" weightage="20" keywordseo="John-Blackledge">John Blackledge</keyword>. Tinder Lite will be smaller to download and take up less space on smartphones to make it more effective in remote regions where data usage comes at a premium. “If localisation is what’s needed, that’s the direction they will go,” he said. “They want to win.”

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Tinder Social is now in India and it is going to change the way you meet new people

Poulomi Das

Tinder is slowly rolling out a Bumble-like feature where women have to make the first move before men can message them

Paige Leskin

Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent

BI India Partner

Tinder bids to woo Asia by ditching its image as a dating app for casual sex

SCMP

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